Broadcasters and the Broadcasters and the Internet Internet EBU Members’ Internet Presence Distribution Strategies Online Consumption Trends Social Networking and Video Sharing Communities November 2007 European Broadcasting Union Strategic Information Service (SIS) L’Ancienne-Route 17A CH-1218 Grand-Saconnex Switzerland Phone +41 (0) 22 717 21 11 Fax +41 (0)22 747 40 00 www.ebu.ch/sis European Broadcasting Union l Strategic Information Service Broadcasters and the Internet EBU Members' Internet Presence Distribution Strategies Online Consumption Trends Social Networking and Video Sharing Communities November 2007 The Report Staff This report was produced by the Strategic Information Service of the EBU. Editor: Alexander Shulzycki Production Editor: Anna-Sara Stalvik Principal Researcher: Anna-Sara Stalvik Special appreciation to: Danish Radio and Television (DR) Swedish Television (SVT) Swedish Radio (SR) Cover Design: Philippe Juttens European Broadcasting Union Telephone: +41 22 717 2111 Address: L'Ancienne-Route 17A, 1218 Geneva, Switzerland SIS web-site: www.ebu.ch/director_general/sis.php SIS contact e-mail:
[email protected] BROADCASTERS AND THE INTERNET TABLE OF CONTENTS INTRODUCTION.............................................................................................................. 1 OVERVIEW .............................................................................................................................1 1. The general Internet landscape: usage, websites, advertising ............................................