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Midtown Alliance Transit Station Enhancement Plans: NORTH AVENUE STATION

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Midtown Alliance Transit Station Enhancement Plans: NORTH AVENUE STATION DECEMBER 23, 2013 Final Report Midtown Alliance Transit Station Enhancement Plans: NORTH AVENUE STATION SMITH DALIA ARCHITECTS 621 NORTH AVENUE, NE SmithDalia SUITE C-140 ARCHITECTS, LLC ATLANTA, GA 30308-2805 404-892-2443 Ginny Kennedy Connie Krisak Morgan Gabler Susan Stainback Team Members: Alex Brewer Heather Alhadeff Jacob Vallo SMITHDALIA.COM Brian Whitfield MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS Table of Contents Section A - Introduction 1 A1 - Project Description 2 A2 - Approach 4 Section B -Station Assessment 7 B1 - Existing Conditions 8 B2 - Summary & Project Brief 14 Section C -Concept Development 17 C1 - Station Concepts 18 C2 - Enhancement Strategies 20 Section D - Implementation Plan 27 D1 - Zone Plan 28 D2 - Project Cost Spreadsheet 32 SMITHDALIA.COM artwork by HENSE SECTION A MARTA: North Avenue Station Introduction “Cities are re-making themselves around urban amenities and Transit is an essential component to defining the difference between world-class cities with vibrant 24-hour occupancy and the type of commuter city that empties out when work is over.” Source: Peter David Cavaluzzi; EE&K SECTION A SECTION SMITHDALIA.COM 1 MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS A1 Arts Center Station Project Description: To develop implementable solutions for three Midtown Atlanta MARTA stations by enhancing the functional, operational, and aesthetic aspects of each station. Project Goals: Attract Users & Spur Economic Development Short Term: To create an enhanced gateway expe- rience that increases transit ridership and provides visitors with the best possible first impression of Midtown Atlanta. Midtown Station Long Term: To reposition the transit stations as des- tinations in their own right that catalyze surround- ing development and sustain economic growth within the Midtown area. North Ave. Station 2 Transit Station Enhancement Desired Outcomes: s A renewed interest by community members to view MARTA stations as an asset s Plan that sustains the continued mixed use, high density development in Midtown, particularly in areas within the 5-minute walkshed of transit stations. s Strategies that aim to increase transit ridership and station visits s Actionable steps to: 1. To increase public safety and improve perceptions of safety in and around stations 2. Improve accessibility to and from the stations by all users 3. Improve connectivity to the stations 4. Enhance the sense of place around MARTA stations Project Work Plan: Phase I: Station Assessment - June - July Phase II: Visioning & Public Engagement - July - August Phase III: Concept Development - August - October SECTION A SECTION Phase IV: Implementation Plan - October - November Phase V: Final Report - December 2013 SMITHDALIA.COM 3 MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS A2 WHY? current condition Urban Centers: The designs of the original Midtown MARTA stations were mainly inwardly focused with little urban engagement beyond their immediate sites. As the city developed around them, there was minimal incorporation of the transit stations into the creation of public urban spaces. As a result, these sites became disconnected from the urban fabric and are contributing little to the perception or identity of Midtown Atlanta. The MARTA stations are under utilized in promoting Midtown’s community, culture, and activity in Atlanta which are essential components to the creation of “Place” in an urban setting. For these stations to be vibrant and successful, it is critical to re-introduce these elements to the MARTA sites. Transit stations are integral components of urban living which impact the overall quality of life and impression of our city for the residents and the visitors of Midtown Atlanta. To become true urban generators, these MARTA stations need to appeal to patrons beyond the commuter and provide amenities that promote a social exchange regardless of the intent to ride the transit system. 4 HOW? proposed solution Urban Approach: If we are to make Atlanta more sustainable we need to create transit places that will sustain and enhance urban life. The collective experience of over 400,000 daily MARTA riders is a major contributing factor in our city’s urban experience and reputation. SECTION A SECTION Making Midtown Atlanta’s Transit: Easier Safer Delightful s Access s Lighting s Landscape s Signage s Activation s Art s Connectivity s Maintenance s Interaction s Productive Wait Time (Work, Entertain, Play) SMITHDALIA.COM 5 artwork by HENSE SECTION B MARTA: North Avenue Station Avenue North MARTA: Station Evaluation 7 SMITHDALIA.COM SECTION B MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS B1 ArtsArts CCenterenter StationStation Arts CenterCenter Station:Station: ResidentialResidential Demographics (1/2 mile):mile): PopulationPopulation 8,8848,884 MedianMedian AgeAge 37 HHouseholdsouseholds 55,271,271 MedMedianian HHouseholdousehold InIncomecome $78$78,822,822 Business Demographics (1/2 mile):mile): BusinessesBusinesses 2,7412,741 EmployeeEmployeess 50,1650,1622 Midtown StationStation MidtownMidtown Station:Station: ResidentialResidential Demographics (1/2 mile):mile): PopulationPopulation 9,6749,674 MedianMedian AgeAge 35.435.4 HouseholdsHouseholds 6,645 MedianMedian Household IncomeIncome $63,110$63,110 BusinessBusiness DemographicsDe mog rap hics (1/2( 1/ 2 mile):mile): e) Residential BusinessesBusinesses 3,1443,144 Commercial EmployeesEmployees 54,60954,609 Institutional Parks TCU Urban Context Limited Access Transitional North Ave. Station North Ave. Station: Residential Demographics (1/2 mile): Population 12,426 Median Age 25.7 Households 4,006 Median Household Income $53,396 Business Demographics (1/2 mile): Businesses 3,732 Employees 73,918 8 * Source|: MARTA GIS Analysis 2011 & ARC LandPro 2009. * Source|: Site To Do Business on-line, 2011 West Peachtree Street Ponce de Leon Avenue deLeon Ponce North Avenue North Avenue North Avenue Station Existing Site Plan Site Existing Parking 9 SMITHDALIA.COM SECTION B MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS Key Topic Comparison Daily Ridership Maintenance Signage 5.0 Land Use/Density Cleanliness Walk/bike ratio 4.0 Art Visibility Vehicular Street Traffic 3.0 Landscaping Presence Visibility to Station 2.0 Shelter from Weather 1.0 Bike Parking 0.0 Lighting Walkability Security Wayfinding to Station Seating Park N Ride Maintenance Signage Park N Ride Adequate space Pedestrian Flow Waiting Areas Way-finding in Station Directness Arts Center Midtown North Ave 10 Key Topic Matrix Arts Center Midtown North Ave Daily Ridership 4.0 3 3.5 Land Use/Density 1.9 3.4 3.3 Housing 1.5 3.5 3 Jobs 3.5 3 4 Shopping 1 3.5 2.5 Services 1 3.5 3 DU/acre 1 4 3.5 Jobs/acre 3.5 3 4 Urban Character Walk/bike ratio 3 4 4.5 Vehicular Street Traffic 3.5 5 5 Visibility to Station 2.5 5 4 7 Bike Parking 5 2.75 1.5 2 Bike Rack Presence 5 3 2 Bike Rack Visibility 5 2.5 1 Walkability 2.7 3.5 3.1 Crosswalk Effectiveness 3.5 2.5 2.5 ADA Compliant Ramps 2 2.5 3 ADA Compliant Sidewalks 3.5 3 3.5 Intuitiveness of Short-cuts 1 4.5 2.5 Site Access Streetscape Lighting 3.5 5 4 Wayfinding to Station 1 3 1 Park N Ride 2.5 2.75 1 Park N Ride Adequate space 3 2.5 1 Park N Ride Visibility 2 3 1 Waiting Areas 4 4 5 Train Waiting Area Size 3 5 5 Bus Waiting Area Size 5 3 5 Directness 2.5 4.5 3.75 Directness to Train 2 5 3.5 Directness to Bus 3 4 4 Way-finding in Station 1.3 2.5 1.8 Way-finding Vertical 1 2.5 2.5 Way-finding Directional 2 4 2 Station Circulation Schedule Info 1 11 Pedestrian Flow 2 4 4 Maintenance Signage 2 3 3 Seating 3 3.5 5 SECTION B Seating at Train Platform 2 2.5 4 Seating at Bus Bay 3.5 1.5 3 Seating outside 2.5 2 2 Security 3.5 3.25 3.5 Police presence 2 3 3.5 Call box/station help 5 3.5 3.5 Lighting 2.5 3.75 3.25 Interior 2.5 3.5 3 Exterior 2.5 4 3.5 Shelter from Weather 2 2 3 Landscaping Presence 3.5 1 2 Safety & Experience Art Visibility 2 2.5 2.5 Cleanliness 2 1.8 2.0 Graffitti Presence 1 1 1 Litter Presence 2 2 2 SMITHDALIA.COM Dirt 3 2.5 3 Maintenance Signage 1 3 2 11 MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS Urban Character Daily Ridership 5.0 Vehicular Street Traffic Land Use/Density 4.0 3.0 2.0 Walk/bike ratio Housing 1.0 0.0 Jobs/acre Jobs DU/acre Shopping Services Arts Center Site Access Midtown North Ave Visibility to Station 5 Park N Ride Visibility Bike Parking 4 Park N Ride Adequate space Bike Rack Presence 3 2 Park N Ride Bike Rack Visibility 1 0 Wayfinding to Station Walkability Streetscape Lighting Crosswalk Effectiveness Intuitiveness of Short-cuts ADA Compliant Ramps ADA Compliant Sidewalks 12 Waiting Areas Site Circulation 5 Maintenance Signage Train Waiting Area Size 4 3 Pedestrian Flow Bus Waiting Area Size 2 1 Schedule Info 0 Directness 7 2 Way-finding Directional Directness to Train Way-finding Vertical Directness to Bus Way-finding in Station Arts Center Midtown Safety/Experience North Ave Seating Maintenance Signage 5 Seating at Train Dirt 4 Seating at bus 3 Litter Presence Seating outside 2 SECTION B Graffitti Presence 1 Security 0 Cleanliness Police presence Art Visibility Call box/station help Landscaping Presence Lighting Shelter from Weather Interior SMITHDALIA.COM Exterior 13 MIDTOWN ALLIANCE | MARTA STATION ENHANCEMENT PLANS Summary: The North Avenue MARTA site has the highest level of exposure of the three Midtown B2 stations, but is one of the most underperforming in regard to productive public space. The elevated planters and plantings hide the station which dramatically diminish street presence & visibility.
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