Retail Outlet – General Information, Pricing & Order Guide 2014 Growing Season
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Italian Garden Seeds “GROW WITH TRADITION” 1 Franchi Sementi, is Italy’s oldest seed company, since 1783. Franchi specializes in heirloom vegetables and herbs that have been passed down through generations because of their great flavor. Franchi seeds are packaged in large, hermetically sealed packets with full-color photos on the front and growing instructions in multiple languages, including English, on the back. Seed counts are extremely generous. You’ve never seen seed packets like these, and when you get a rack full of them, they stop traffic!. Besides their appeal to vegetable gardeners, they offer many other marketing opportunities. They make thoughtful, unique gifts alone or paired with related products. Sell them with cookbooks or gardening books; use them in gift baskets with gardening tools, cooking gadgets, or Italian food products. In our experience, these seeds are extremely popular and profitable in large urban and suburban Garden Centers, markets and gift shops where customers are interested in cooking and eating well. 2 Based on experience with what sells best, we offer preselected packages in sizes to fit every outlet. We have chosen varieties based on best sellers. Italian Garden Seeds can offer a variety of rack options with the largest being a black powder-coated metal grid wall design with feet. A $50.00 deposit is required for each grid wall rack and or 72 pocket Spinner floor rack. If you order a second year, the $50.00 deposit then becomes a credit towards your next purchase of seeds. If you decide not to reorder, you can return the rack for a $50.00 refund. Please note “all” racks remain the property of Italian Garden Seeds. Please see Rack Options below for additional options and prices. Italian Garden Seeds offers the black grid wall rack in 5 and 6 foot sizes and are available in single and double sided. We also can offer spinner racks in 12, 16, 24 packet countertop model and a 24 and 72 packet model for saving retail floor space. All racks come with a colorful header card. • Small rack includes a 5-foot grid wall; single sided and with 240 seed packs. • Double small rack is the same rack with 480 seed packs to stock both front and back. • Large rack includes a 6-foot grid wall; single sided with 305 seed packs. • Double large rack is the same rack with 610 seed packs to stock both front and back. • Spinner Racks -12 spaces each with 5 packets of 12 varieties = 60 packets -16 spaces each with 5 packets of 16 varieties = 80 packets -24 spaces each with 5 packets of 24 varieties = 120 packets -72 spaces each with 5 packets of 72 varieties = 360 packets If you prefer, you can select varieties yourself from our selection of vegetables, herbs, and flowers. A minimum of 5 packs per variety for a total number of packs equal to the size of rack selected. Thank you for considering welcoming Italian Garden Seeds to your store. We believe your customers will be excited by the presentation of our rack and seeds, and thrilled by the vigor and flavor of the plants they grow. Please feel free to contact me if you have any questions. Grazie e Ciao! Daniel Balfour Italian Garden Seeds 705-718-3499 [email protected] www.italiangardenseeds.com 3 Fruit and Vegetable stand on the streets of Rome 4 Retail Outlet – General Information, Pricing & Order Guide 2014 Growing Season Italian Garden Seeds Alliston Ontario Web: www.italiangardenseeds.com Email: danielb@italiangardenseeds “Set your own prices” Suggested Retail Prices for seeds are $3.15 for regular packs, and $3.95 for Franchi’s Special Selection Seeds. Your cost is $1.90 for the regular packs a potential 50 to 65% margin. Your cost on the special selections is $2.20 a potential 65 to 70% margins. Regular Packets: Special Selection: We have several order options which will meet the needs of most outlets. You can take advantage of one of our pre-selected grid wall or Spinner packages, or select your own varieties from our current inventory. The grid wall rack is available in four size configurations, • Small rack includes a 5-foot grid wall, single sided and with 240 seed packs - 30 hooks (30 varieties) • Double small rack is a 5-foot rack with 480 seed packs to stock both front and back- 60 hooks (60 varieties) • Large rack includes a 6-foot grid wall; single sided with 305 seed packs- 40 hooks. • Double large rack is a 6-foot rack with 610 seed packs to stock both front and back- 80 hooks. • Spinner Racks -12 spaces each with 5 packets of 12 varieties = 60 packets -16 spaces each with 5 packets of 16 varieties = 80 packets -24 spaces each with 5 packets of 24 varieties = 120 packets (24 packet countertop and floor model) -72 spaces each with 5 packets of 72 varieties = 360 packets 5 Another option is to pick your own selections. The minimum order of packs based on the rack selected must be in multiples of 5 equal to the number of packets noted for the rack selected. Taking the following into consideration: Basil, Arugula and San Marzano tomato sell at four to five times the rate of a slower seller such as lettuce. The next best sellers are beans, misticanza, zucchini, other Tomatoes, Lettuce leaf basil, Parsley, Cima Di Rapa, Kale and Tortarella and Marketmore Cucumber. Next best sellers are chard, radicchio, Chioggia beets, kale and peppers. Slowest sellers tend to be lettuce, carrots and escarole. Young Basil- Classico Italiano S A L E S T E R M S A N D C O N D I T I O N S. Your signature on this order form means that you accept our sales terms and conditions. Please check these carefully and call if you have any questions. Our seeds are sold outright. We do not do consignment. Payment terms are 30 days net, unless other arrangements have been agreed to. If you take delivery in December or January, we can discuss and make alternative payment terms at your request. Payment Policy. Payment accepted will be Cash, Company check and payment can be made via a secured PayPal email link. 6 Returns. Although our seeds are for sale outright, it is possible to discuss returns directly with Italian Garden Seeds. It is usually just as easy to store them for resale the following season. Our seeds are packed in hermetically sealed packages have at least a two year expiration date. Returned seeds must be in saleable condition (no rips, tears, discoloration, and water damage). All returned packages are subject to review before credit issued. Minimum Initial Order. You can either take one of our preselected racks (see attachment for complete Descriptions) or you may select your own varieties. In order to receive the lowest wholesale price, there is a Minimum initial order of packs based on rack selection. You can order fewer, but the seed price will be Slightly higher. Display racks. Display racks are provided with your initial order; if you do not need a display please let us Know. All racks remain the property of Italian Garden Seeds. If you stop selling our seeds, you must return the display rack. The rack will come with an Italian Garden seeds header card. Shipping Methods and Charges. For Local customers initial set up of the racks and packs will be handled by Italian Garden Seeds. Out of Province sales are subject to discussion. Shipping Time: Shipping during the off season period can be discussed that best fits. We ship within 72 hours of receipt of your order based on stock availability. Reorders. Please order only in multiples of five packets per variety when reordering subject to stock availability. You can find additional variety names and SKUs on our website, www.italiangardenseeds.com. However, the website cannot process retail orders; please email them directly to Italian Garden Seeds. Errors, Claims, Substitutions. All products are offered on a direct sale basis. Product returned without prior arrangement will be refused. Please report any shipping errors immediately. 705-718-3499. We reserve the right to substitute similar varieties unless you specifically request that we don’t do so. Guarantee. Italian Garden Seeds warrants to the full amount of the purchase price that the products are as described on the packages within commonly accepted tolerances. They are all tested by Franchi Sementi Spa of Bergamo, Italy, and minimum germination rates and purity are listed. Franchi Seeds are untreated and No seeds are GMO- genetically modified. 7 Italian Garden Seeds - Order Form Alliston Ontario www.italiangardenseeds.com [email protected] Tel: 705-718-3499 Billing Address Shipping Address Company Name _____________________ Company Name __________________________ Street ____________________________ Street __________________________________ City _____________ Prov _________ City _____________ Prov ____________ Postal Code ___________ Postal Code ____________ Phone _________________ Phone ____________ Email __________________________ Seed Buyer Name ___________________ Recipient Name __________________________ Order Date ____/_____/_____ PO Number ___________________ Desired Delivery Date ____/____/______ May we substitute similar varieties? Yes No Payment Method. Company Cheque _________ Cash_________ Secured PayPal____________ Authorized Signature ____________________________ 8 Please select from these options: Note prices do not include applicable taxes and or shipping Rack deposit: Please note if you order for the 2nd year the deposit becomes a credit towards seed purchases. Should you decide not to order for the 2nd year, you must return the rack to IGS and we will issue a full refund of the rack deposit. Special Standard packs Item