Loyal Fans Flock Back to Reopened Rose International Market
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MOUNTAINVIEWVOICE QFOOD FEATURE We ekend QMOVIE REVIEWS QBEST BETS FOR ENTERTAINMENT Q FOODFEATURE Back in bloom VERONICA WEBER Ebi Nasiri, the store’s general manager, walks through the aisles. LOYAL FANS FLOCK BACK TO REOPENED ROSE INTERNATIONAL MARKET By Elena Kadvany developer agreed to sign afford- able, long-term leases for several t’s a familiar script in Silicon small businesses then at the site, Valley. Developer builds proj- including the decades-old Persian Iect. Existing tenants, often market, so they would remain longtime mom-and-pop busi- in the ground floor of the new nesses, must move out. The com- building once it opened. munity bemoans the closures. Five years later, loyal custom- Trendy, bigger-name tenants ers have quickly returned to the move in and eventually, everyone new and improved Rose Market, moves on. which reopened in February. The Mountain View’s Rose Interna- space is larger, cleaner and updat- tional Market represents a rare, ed, but the food and the people happy plot twist in that script. cooking it remain the same. After the community rose up Mally Attar has been leading against a proposed four-story the Rose Market kitchen since its apartment complex at the desir- JENNY RODRIGUEZ able corner of Castro Street and The tabbouleh gets a garnish at Rose International Market, which reopened in El Camino Real in 2014, the See ROSE, page 22 Mountain View after being displaced by a redevelopment project. April 26, 2019 Q Mountain View Voice Q MountainViewOnline.com Q 21 Inspirations Weekend Everything goes well with a side On a recent Friday, Attar made a guideguide to thethe spiritualspiritual community ROSE of hummus or mast-o-khiar, a heaping piles of shirin polo, a Continued from page 21 creamy yogurt dip with cucum- sweet, orange-hued rice studded earliest days at its original loca- ber and mint. While you wait for with slivers of orange peel, bar- tion on Castro Street, which Iran your food, peruse the market’s berries and toasted pistachios and To include your native Saied Mehranfar opened aisles of imported goods for D.I.Y. almonds. Other specials include Church in with his brothers. add-ons like pickled cucumbers, tahchin, baked saffron rice with Attar left her native Tehran, whole sour cherry jam and fresh yogurt, eggs and chicken; and Inspirations Iran, 30 years ago for a better life herbs. For dessert, grab plump baghali polo, dill and fava bean for her 4-year-old son, she said in dates or a container of shole zard, rice topped with a juicy lamb please email an interview. A self-taught cook saffron rice pudding. shank (it’s Attar’s favorite dish to sales@ who had also run a bakery in Don’t sleep on the daily specials. cook at home). Iran, she quickly earned a repu- embarcadero tation around Rose Market and publishing.com started cooking for the owners when they added a kitchen, she said. “I love it,” she said of cooking. In Persian culture, food, she Sundays at 4pm added succinctly, is “everything.” 360 S. Shoreline Blvd, The market’s ever-popular Mountan View, CA 94041 khouresh (stews), herb-forward soups, fluffy basmati rice and COMMUNITY CHURCH (650) 822-VINE [email protected] succulent kebabs are the foods www.newvine.cc Attar has cooked at home for Ordinary People. Real Faith. Nursery and Vine Kidz Available decades. Meaningful Community. During the lunch rush at the new Rose Market, customers wait eagerly for steaming takeout box- es stuffed generously with saffron rice and kebabs or satisfying beef- and-lamb koubideh wrapped in YOU’RE INVITED! pillowy-soft lavash bread. Cooks make the rice in enormous vats in the new, larger kitchen while 2019 kebabs and vegetables char on two massive grills nearby. Avenidas Work your way through the khoresh bar for an education in the Persian palate’s affinity for Lifetimes of Achievement tart flavors and herbs, like fesen- jan (a thick stew of ground chick- en, walnuts and pomegranate), bademjan (eggplant, tomatoes, bell peppers and sour grapes) and ghormeh sabzi, a fragrant herb Join us in honoring seven stew. There’s also ash reshteh, a distinguished older adults who nourishing bean and noodle soup >Ûi>`iÃ}wV>Ì«ÀviÃÃ> eaten during Nowruz, the Persian and community impact: New Year. It’s filled with lentils, garbanzos, pinto beans, parsley, Gloria Hom, Robert Kelley, spinach and noodles, then gar- nished with kashk (whey) and VERONICA WEBER Ginny Lear, Mary and Ward Paine, crispy fried onion and mint. Cheeses and yogurts line the shelves at Rose International Market. and Ellen and Mike Turbow When Sunday, May 19 3:00-5:00pm Where A private estate in Palo Alto Tickets: $75 (Wine and appetizers will be served.) To buy tickets and RSVP, call (650) 289-5445 or visit www.avenidas.org Your response prior to May 11 is appreciated. VERONICA WEBER Rose Market staff, from left, include Ebi Nasiri, Ahmad Alfagem, Ramin Mehranfar, Abdullah Alamoush and Saghar Norouzi. 22 Q Mountain View Voice Q MountainViewOnline.com Q April 26, 2019 Weekend INVESTMENT OFFERING Ibrahim Almamorr, an Iraqi refugee who has worked for Kushla Rose Market since 1995, is in LIFE SCIENCES charge of breaking down ani- mals for the all-halal meat case and preparing marinades for the &ƵůůLJƉĞƌŵŝƩĞĚĂŶĚůŝĐĞŶƐĞĚĐĂŶŶĂďŝƐĐŽŵƉĂŶLJ kebabs. His current favorite is ĐƵƌƌĞŶƚůLJďƵŝůĚŝŶŐŽƵƚŽƵƌϲϬϬϬƐƋƵĂƌĞͲĨŽŽƚĨĂĐŝůŝƚLJ the chicken breast, marinated in yogurt, garlic, white and black ŝŶ^ĂŶƚĂZŽƐĂ͘tĞŚĂǀĞĂǁŽƌůĚĐůĂƐƐĐŚĞŵŝƐƚĂŶĚĂ pepper and paprika, then grilled. ƐƚĂīǁŝƚŚŵĂŶLJLJĞĂƌƐŽĨĞdžƉĞƌŝĞŶĐĞŝŶƚŚĞŝŶĚƵƐƚƌLJ͘ It’s best enjoyed over rice with a heavy dousing of tahini, he said. Customers can also now buy pre- /ĨLJŽƵ͛ƌĞĂŶŝŶǀĞƐƚŽƌůŽŽŬŝŶŐĨŽƌĂŶŽƉƉŽƌƚƵŶŝƚLJ͕ marinated, raw meat to cook at ĐŽŵĞǀŝƐŝƚƵƐ͕ůĞĂƌŶĂďŽƵƚƵƐ͕ĂŶĚƐĞĞŝĨǁĞ͛ƌĞĂ home. When Almamorr first start- ŐŽŽĚĮƚĨŽƌLJŽƵƌĮŶĂŶĐŝĂůŐŽĂůƐ͘ ed working at Rose Market, halal butchers were few and far JENNY RODRIGUEZ Prospectus and Financials available upon request. between in the Bay Area. He Kebabs are among the popular hot items offered at Rose $50,000 minimum required. claims the market now boasts the International Market. region’s largest offering of halal meat cuts, with everything from Contact: John Houston chicken thighs and goat to New [email protected] York steak and lamb hearts. Rose Market continues to be a Phone: 707-479-4913 draw for local Iranians as well as dŚŝƐŝƐŶŽƚĂŶŽīĞƌƚŽƐĞůůŽƌĂƐŽůŝĐŝƚĂƟŽŶŽĨĂŶLJŽīĞƌƚŽďƵLJĂŶLJƐĞĐƵƌŝƟĞƐ͘KīĞƌƐĂƌĞŵĂĚĞ the broader community, which ŽŶůLJďLJƉƌŽƐƉĞĐƚƐŽƌŽƚŚĞƌŽīĞƌŝŶŐŵĂƚĞƌŝĂůƐ͘dŽŽďƚĂŝŶĨƵƌƚŚĞƌŝŶĨŽƌŵĂƟŽŶ͕LJŽƵŵƵƐƚ has happily celebrated the return, ĐŽŵƉůĞƚĞŽƵƌŝŶǀĞƐƚŽƌƋƵĞƐƟŽŶŶĂŝƌĞĂŶĚŵĞĞƚƐƵŝƚĂďŝůŝƚLJƐƚĂŶĚĂƌĚƐ͘ rather than the loss of a much- beloved, family-run business. V QINFORMATION Employment Rose International Market 801 W. El Camino Real, Mountain View 650-960-1900 MULTIPLE POSITIONS To place an ad or Open daily, 8 a.m. to 9 p.m. JENNY RODRIGUEZ get a quote, call Tahchin saffron cake was a recent special of the day. Pure Storage, Inc. has following job opps. in 650.223.6582 Mountain View, CA: or email digitalads@ Technical Director [Req. paweekly.com. #TDR31]. Lead SW dvlpmt for proprietary Top news flash memory storage Happy Hour tech. Director Business 4pm-9pm Sun-Thurs THE Development, FlashBlade Best of VOICE [Req. #FSH52]. Dsgn and local +TIZSM¼[*]ZOMZ[̆ WЄ MOUNT AIN & lead critical busnss Today’s local .ZMVKP.ZQM[̆ WЄ VIEW 2018 dvlpmnt & go-to-market news & best bets WЄIVaLQVVMZ strategies for co’s best bets • Kids 12 & under - buy 1 get 1 free* FlashBlade prdct. Mail Fresh news delivered *item from kids menu of equal or lesser value resumes refernc’g Req. # to your inbox daily NOW HIRING to: S. Reid, 401 Castro St, applications @clarkes.com Sign up today at th year and Restaurant 3rd Flr, Mountain View, CA 74 94041. mv-voice.com/express ANNIVERSARY! Open 7 days Clarkes.com MULTIPLE POSITIONS The local Lunch & Dinner 11am-9pm; Fri ’til 10pm Breakfast on Weekends 8am-2pm Pure Storage, Inc. has following job opps. in Mountain View, CA: news you Mountain View • 615 W. El Camino Real • (650) 967-0851 Technical Support Engineer [Req. #TSE76]. Provide tech eng’g support to troublsht & resolve tech issues for customer base. care about Member of Technical Staff (Software Engineer) [Req. #SZN38]. Dsgn & dvlp QA SW tools & apps for solid-state flash memory is one click devices. Sr. Systems Engineer [Req. #SSE61]. Deploy & support data center infrastructure. Customer Marketing Analyst [Req. away. #MRK24]. Provide tech. market’g leadership for co’s memory storage devices. Mail resumes refernc’g Req. # to: S. Reid, 401 Castro St, 3rd Flr, Mountain View, CA 94041. Receive Come to the information on Friends of the ELEMENTARY SCHOOL TUTOR COORDINATOR Mentor Tutor Connection, a local non-profit that recruits, what’s happening Mountain View trains and places volunteer tutors and mentors in MV and LA in your community Library Book Saturday, May 4 schools is seeking an Elementary School Tutor Coordinator. This Sale for Great 9 am - 9:45 am Friends Hour person will manage matches between designated students and by email every day. 10 am - 4 pm All Shoppers Bargains! approved MTC volunteers. Part-time, paid position. Desirable Sunday, May 5 skills include effective communicator, ability to work with Sign up today at 11 am - 4 pm All Day Bag Sale $5.00 people of all ages, proficient computer skills, and experience in MountainViewOnline.com/ education or volunteering in schools preferred. Respond with a Bookmobile garage behind the Mountain View Public express resume to [email protected]. Library More information: www.mvlibraryfriends.org April 26, 2019 Q Mountain View Voice Q MountainViewOnline.com Q 23 Weekend the longest of shots, returning MOVIEOPENINGS QNOWSHOWING Q directors Joe and Anthony Russo begin their endgame, a journey Amazing Grace (G) that requires acrobatic plot twists Palo Alto Square: Fri. - Sun. (in a supernatural spin on spoil- Apollo 11 (Not Rated) ers, one character tells another, “If Palo Alto Square: Fri.