Volume 31, No-1 (Summer), 2018
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Journal of National Development Approved by University Grants Commission (No. 41807) General Impact Factor : 2.8186; Global Impact Factor : 0.842 NAAS Rating : 3.12; InfoBase Index : 2.00 Chief Editor Dharam Vir Volume 31, Number 1 (Summer), 2018 CENTRE FOR STUDIES OF NATIONAL DEVELOPMENT D-59, Shastri Nagar, Meerut-250 004 (India) <Visit us at : https://www.jndmeerut.org> <e-mail : [email protected]> Journal of National Development Aims and Scope The Journal of National Development (JND) is an interdisciplinary bi-annual peer reviewed & refereed international journal committed to the ideals of a ‘world community’ and ‘universal brotherhood’. The Journal is a joint effort of like- minded scholars in the field of social research. Its specific aims are to identify, to understand and to help the process of nation-building within the framework of a ‘world community’ and enhance research across the social sciences (Sociology, Anthropology, Political Science, Psychology, History, Geography, Education, Economics, Law, Communication, Linguistics) and related disciplines like like all streams of Home Science, Management, Computer Science, Commerce as well as others like Food Technology, Agricultural Technology, Information Technology, Environmental Science, Dairy Science etc. having social focus/implications. It focuses on issues that are global and on local problems and policies that have international implications. By providing a forum for discussion on important issues with a global perspective, the JND is a part of unfolding world wide struggle for establishing a just and peaceful world order. Thus, the JND becomes a point of confluence for the rivulets from various disciplines to form a mighty mainstream gushing towards the formulation and propagation of a humanistic world- view. Publication Schedule The Journal of National Development is published in volumes of approximately 250-300 pages, divided into two bi-annual issues–summer and winter. Besides, a special issue in Hindi is also published every year to meet the demand of social scientists, both research scholars and teachers of Hindi speaking states of India. Subscription and Business Correspondence The annual subscription is `1500 in India and US$ 80 abroad, including postage by Speed-Post/Airmail. Special issue in Hindi is free with annual subscription. All the subscriptions must be prepaid in favour of The Journal of National Development, payable at Meerut. ISSN 0972-8309 All correspondence pertaining to subscription, change of address, purchase of back numbers, books for review and advertisements should be addressed to : The Managing Editor Journal of National Development D-59, Shastri Nagar, Meerut-250 004 (India) Tel : 91+121-2763765, 2770765; Mobile : 91+99997771669, 91+9412200765 <e-mail : [email protected]> Website : www.jndmeerut.org Editorial Board CHIEF EDITOR Dharam Vir, Former Associate Professor and Head, Department of Post-graduate Studies and Research in Sociology, Nanakchand Anglo Sanskrit College, CCS University, Meerut–250 004, India. ASSOCIATE EDITORS Sanjeev Mahajan, Associate Professor and Head, Department of Post-graduate Studies and Research in Sociology, Nanakchand Anglo Sanskrit College, Ch. Charan Singh University, Meerut–250 004, India. Satya Prakash, Former Associate Professor and Head, Department of Law, Nanakchand Anglo Sanskrit College, Ch. Charan Singh University, Meerut–250 004, India. MANAGING EDITOR Kamlesh Mahajan, Former Associate Professor and Head, Department of Sociology, Ismail National Mahila Post-graduate College, Ch. Charan Singh University, Meerut–250 004, India. BOOK REVIEW EDITOR S. K. Gupta, Professor of Sociology (Retired), Panjab University, Chandigarh–160 014, India. CONSULTING EDITORS Anita White, West Sussex, U.K.; Arthur S. Wilke, Auburn University, U.S.A.; Benjamin Gil, Kenyatta International Conference Centre, Kenya; Bhoumik Deshmukh, University of Pune, Pune; D. P. Singh, NIILM-CMS, Noida, India; Edgar F. Borgatta, University of Washington, U.S.A.; Edward Gross, University of Washington, U.S.A.; Erling Berge, The Agricultural University of Norway, Norway; Erwin Scheuch, University zu Koln, Germany; Fred Gras, Leipzig, Germany; G. Narayana, Centre for Population and Development Studies, India; Glyn C. Roberts, University of Illinois, U.S.A.; Gunther Lushen, University of Illinois, U.S.A.; Hoimanti Dasgupta, Kalyani University, India; I. S. Chauhan, Barakatulla University, India; Jose Havet, Institute for International Development and Cooperation, Canada; Kurt Weis, Technical University of Munich, Germany; M. P. Singh, West Bengal University of Juridical Science, India; Paavo Sappanen, University of Helsinki, Finland; Pablo Suarez, Uppsala University, Sweden; Raj P. Mohan, Auburn University, U.S.A.; S. K. Gupta, Panjab University, India; S. L. Sharma, Panjab University, India; S. M. Dubey, Dibrugarh University, India; S. S. Sharma, C. C. S. University, India; Satish Sharma, University of Nevada, U.S.A.; Tamsane Foldesi, Hungarian College of Physical Education, Hungary; Wang Xiaoyi, Rural and Industrial Sociology, Institute of Sociology, Chinese Academic of Social Sciences, China. ISSN 0972-8309 World Copyrights of articles published in JND are controlled by The Journal of National Development, 1988. No part of this publication may be reproduced in any form without written permission of the Editor. Contents 1. Traditional and Innovative Approaches : In Perspective of Biodiversity Conservation Jolly Garg 1 2. Influence of Gender Differences on Online Buying Behaviour of College Going Students for Apparel Products Ishneet Kaur, Sumeet Grewal and Simran K. Sidhu 11 3. Impact Assessment of Advertisements on Consumers’ Buying Behaviour Bhawana Asnani 22 4. Optimal Task Design for Intrinsically Motivated Workers with an Incomplete Contract Keiki Kumagae 29 5. Effect of Venture Capital Exist through IPO on Enterprise Innovation : An Empirical Analysis on China’s Technological Enterprises Lijun Li and Yi Yang 39 6. BRICS Countries in Current Economic Scenario H. K. Singh, F. B. Singh and Vaibhav 49 7. A Comparative Descriptions between Parent and Teacher on Character Strengths of Young Children (3-5 Years Old) Hwang, Hea Ik and Reena Park 59 8. Antimicrobial Property of Peach Leaves Against Washing Sushma Rani and Vivek Singh 70 9. An Evaluative Study of Awareness Programme on Dairy Farming (APDF) in Indira Gandhi National Open University (IGNOU) Bhanu Pratap Singh and Amit Kumar Srivastava 75 10. Role of Panchayati Raj Institutions (PRIs) in Rural Development of Uttarakhand Rajesh Chandra Paliwal 89 11. Efficacy Testing of Tie and Dye Booklet Rajdeep Kaur and Sandeep Bains 96 12. Mahatma Gautama Buddha as a Pertinent Teacher : Reflections from the Vinaya Pitaka Pintu Kumar 103 13. Decoding the Blue Whale Challenge from Sociological Perspectives Anirban Mukherjee and Satish Kumar Shukla 112 Contents (Continued) 14. The Royal Activities of His Majesty King Bhumibol towards Muslims in Thailand Chamnong Kanthik and Sudaporn Khiewngamdee 120 15. Federalization is a Tool of Conflict Resolution : A Case Study of Nepal Dipesh Kumar Ghimire 129 16. Combating Violence against Women in India Renu Agarwal 141 17. Global Warming : Policy Formulations to Regulate Vichitra Gupta 154 18. Becoming Bonafide Woman Kapil Babu Dahal 162 19. Indian Folk Theatre : History and Relevance of its Revival Neerja Deswal 173 20. Quest for Economic Independence in Willa Cather’s My Antonia Abha 179 21. Relevance of Skill Education in Perspective of Home Science L.Vatta, K. Chayal, S. Jindal and S. Bhanwaria 185 22. Gender Bias for Income Opportunities in Villages : A Study of Kalisindh Thermal Power Project Reeta Karra, Pooja Jain and P. N. Mishra 195 23. Impact of Need Based Training on Production Workforce of Ludhiana Knitwear Industry Pawandeep Kaur, Surabhi Mahajan & Harminder Saini 210 24. Study of Role Stress among Primary School Teachers of East Delhi Sushil Kumar Sharma, Geeta Kandpal and Narendra Kumar 217 25. ICT : A Deed for Sustainable Development Goals S. Jindal and L.Vatta 222 26. Health Hazards of Ambient Air Pollution during Infancy and Childhood : An Overview Madhulika Sharma 236 27. Habit of Concentration as Study Habit's Dimension in Relation to Academic Achievement of Hindu and Muslim Senior Secondary Students Sushil Kumar Sharma, Bhawana Pandey & Narendra Kumar 245 Contemporary Social Sciences Contemporary Social Sciences (CSS) is a quarterly peer reviewed & refereed international journal published since 1972 under the auspicious of Research Foundation (an autonomous, registered (1972), recognized charitable organization of social scientists, authors, journalists and social activists). The journal is published regularly in the months of March, June, September and December. The annual subscription is ` 1000 in India and US $ 60 abroad, including postage by Registered Post/Airmail. All the subscriptions must be prepaid in favour of Journal of National Development, payable at Meerut. FOUNDER Padma Shri S. S. Shashi, Executive Chairman, Research Foundation International (India) and Former Director General, Publications Division, Government of India, ‘Anusandhan’, B-4/245, Safdarjung Enclave, New Delhi–110 029, India. CHIEF EDITOR Dharam Vir, Former Head, Department of Post-graduate Studies and Research in Sociology, Nanakchand Anglo Sanskrit College, CCS University, Meerut–250 004, India. ASSOCIATE EDITORS Sanjeev Mahajan, Department of Post-graduate Studies and Research in Sociology, Nanakchand Anglo Sanskrit