THE 25% SHIFT The Benefits of Food Localization for Northeast Ohio & How to Realize Them By Brad Masi, Leslie Schaller, and Michael H. Shuman December 2010 Sponsors: Cleveland Foundation ParkWorks Kent State University Cleveland Urban Design Collaborative Neighborhood Progress Inc. Cleveland-Cuyahoga County Food Policy Coalition For Further Information, Contact: Michael H. Shuman 2203 Quinton Road Silver Spring, MD 20910
[email protected] 202-669-1220 EXECUTIVE SUMMARY The local food revolution has come to Cleveland—big time. The city now has so many community gardens, farmers markets, community-supported agriculture (CSA) subscriptions, urban farms, celebrity chefs, and local-food procurement programs that the environmental web site, SustainLane, recently ranked Cleveland as the second best local-food city in the United States. But the region has only just begun to tap the myriad benefits of local food. The following study analyzes the impact of the 16-county Northeast Ohio (NEO) region moving a quarter of the way toward fully meeting local demand for food with local production. It suggests that this 25% shift could create 27,664 new jobs, providing work for about one in eight unemployed residents. It could increase annual regional output by $4.2 billion and expand state and local tax collections by $126 million. It could increase the food security of hundreds of thousands of people and reduce near-epidemic levels of obesity and Type-II diabetes. And it could significantly improve air and water quality, lower the region’s carbon footprint, attract tourists, boost local entrepreneurship, and enhance civic pride. Standing in the way of the 25% shift are formidable obstacles.