Pertanika Journal of Social Sciences & Humanities Vol. 27 (T1) 2019 Journal of Social Sciences & Humanities Contents Forward i Abu Bakar Salleh The Effect of Brand Equity and Perceived Value to Marketing Mix 1 Faransyah Jaya, Muhtosim Arief, Pantri Heriyati and Dyah Budiastuti Enhancing the Employability of Graduates through an Industry-led 11 Initiative Nora Zakaria and Ramesh Nair A Comparison of Customer Attendance Motivations at Victoria Park and 27 Manning Farmers’ Markets, Perth, Western Australia Mark Azavedo and John Walsh 45 Exploratory Approach Journal of Social Sciences & Humanities Sun-Hae Hyun, Moon-Kyo Seo and Se Kyung Choi Impact of Product Costing for Branding and Business Support on Small 59 and Medium Enterprises in Malaysia 27 (T1) 2019 Vol. Diana Rose Faizal, Zariyawati Mohd Ashhari, Norazlina Kamarohim and Annuar Md Nassir Establishing Green Practice Constructs among Secondary School 75 Hanifah Mahat, Nasir Nayan, Yazid Saleh, Mohmadisa Hashim and Siti Mariam Shahirah Haron Underlying Structure of Job Competency Scale in Climate-Smart 93 Agricultural Extension Service Sulaiman Umar, Norsida Man, Nolila Mohd Nawi, Ismail Abd. Latif and Bashir Garba Muktar Practiced Culture toward Firm Competitiveness Performance: Evidence 113 from Indonesia VOL. 27 (T1) 2019 Journal of Social Sciences & Humanities Prio Utomo and Dyah Budiastuti Thematic Edition Survival through Strategic Performance Measurement System in Coal 125 Mines Nandang Sukmana, Sri Bramantoro Abdinagoro and Dyah Budiastuti Management Studies Pertanika Editorial Oce, Journal Division Oce of the Deputy Vice Chancellor (R&I) 1st Floor, IDEA Tower II UPM-MTDC Technology Centre Universiti Putra Malaysia 43400 UPM Serdang Selangor Darul Ehsan Malaysia http://www.pertanika.upm.edu.my/ E-mail:
[email protected] Tel: +603 8947 1622 Journal of Social Sciences & Humanities About the Journal Overview Pertanika Journal of Social Sciences & Humanities (JSSH) is the official journal of Universiti Putra Malaysia published by UPM Press.