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Be Part of the Movement 360° 360° Be part of the movement INHALTE 1. VOGUE 360° 2. Touchpoints 3. Best Cases 4. Commercial Moments VOGUE LEADING THE FASHION MOVEMENT VOGUE ist die globale Fashion Ikone, die seit 40 Jahren den Zeitgeist von Mode, Stil und Kultur prägt. Sie verbindet ein einzigartiges Netzwerk von internationalen Kreativen, Vordenkern und Innovatoren, die gemeinsam einzigartige Fashion Experiences schaffen: Everything starts with Fashion. 3 DAS VOGUE PRODUKTPORTFOLIO … schafft Zugang zu unseren wichtigsten CNX-Kompetenzen … mit diesen VOGUE Leistungen MEDIA CREDIBILITY RELEVANZ EXPERIENCE EDUCATION EXPERTISE NETWORK CONSULTING VOGUE KEY PEOPLE Christiane Arp Robert Emich Alexandra Bondi de Antoni Stephanie Neureuter Nicola Knels Chefredakteurin stv. Chefredakteur Executive Editor vogue.de Beauty Director Fashion Director Dennis Braatz Bernd Skupin Alexandra Freund Susanne Niessen Estelle Meyer Fashion Feature Director Kulturredakteur Art Director Director of Photography Senior Social Media Manager VOGUE bietet Zugang zur einzigartigen Welt der Moden. Seit 40 Jahren setzt die Marke Impulse und prägt den Zeitgeist durch best-in-class Inhalte und Erlebnisse. VOGUE ist Ikone, Filter, Kurator, Storyteller: ...emotional, aber nicht sentimental ...reflektiert, aber nicht belehrend ...kunstvoll, aber nicht artifiziell ...selektiv, aber nicht eklektisch ...am Puls der Zeit, aber nicht mainstream VOGUE - one world, more visions. Impactful storytelling meets attitude with a twist. 6 ZIELGRUPPE VOGUE spricht eine Zielgruppe an, die sich durch eine Gemeinsamkeit an Leidenschaften, Interessen und Ansprüchen definiert, nicht durch ihr Alter. Die VOGUE Zielgruppe ist Teil einer kosmopolitischen Community, die Leidenschaft für Mode vereint, das Interesse an Kultur, Design, Beauty, Reise und savoir vivre - mit dem Anspruch, sich niemals mit second best zufrieden zugeben. Be part of the movement. 7 NETZWERK & VIPS Gabriela Hearst & Christiane Arp Michael Kors & Christiane Arp Anna Rubik & Alexandra Bondi de Antoni Christiane Arp & Victoria Beckham8 NETZWERK & VIPS Peter Lindbergh, Helene Fischer & Christiane Arp Alexandra Bondi de Antoni & Nadja Auermann Christiane Arp & Karolina Kurkova Isabella Rosselini, Christiane9 Arp, Anna Ewers & Victoria Beckham & Christiane Arp Anja Rubik VOGUE COMMUNITY STATUS QUO 2019 LENA TERLUTTER BLOGGER BAZAAR TEETH ARE JADE THIS IS JANE WAYNE - - - - 461k Follower 147k Follower 73k/ 52k Follower 47.9k Follower KERA TILL THE DAILY DOSE AMAZED MAG STIL IN BERLIN - - - - 41k Follower 34,7k Follower 21,1k Follower 39,9k Follower 10 RELEVANT REACH Magazin Print schafft relevante Kontakte und sorgt mit originärem Content und Impulsen für nachhaltige Wirkung in der Zielgruppe. Gesamtverkauf: 75.814* Exemplare Reichweite: 1,02 Mio.** Leser pro Ausgabe Website & Mobile Mit aktuellen Themen erreicht VOGUE.de und die Social Media Kanäle von VOGUE die Zielgruppe jeden Tag und sorgt für Engagement und Interaktion mit der Marke. 3,5 Mio.*** Page Impressions im März 2020 Ca. 60.000*** Newsletter Empfänger Social Media Follower*** 317k 15k 374k 290k 71k 177 (im Aufbau) Quellen: *IVW I. Quartal 2020 **AWA 2019 (Basis gesamt), *** IVW online April 2020 11 CONTENT UNIVERSE CONTENT “VOGUE: Fashion attitude with a twist”- das ist der Leitgedanke für alle Inhalte, die VOGUE zu 100% selbst produziert. Von Mode und Beauty über Kunst & Kultur bis hin zu Travel & Lifestyle: grenzenlose Kreativität ist der Anspruch und zugleich das Qualitätsversprechen der Fashion Ikone. EXPERIENCE “Uniting the world’s leading creatives to provide unique fashion experiences”: Mit dem “VOGUE Salon” und “VOGUE loves” schafft VOGUE einzigartige Zugänge zur Fashion-Welt für alle, die selbst aktiv miterleben und gestalten möchten. ACCESS Das internationale Netzwerk öffnet VOGUE täglich über die verschiedenen Kanäle und lädt die Zielgruppe ein, hinter die Kulissen zu blicken. 12 FASHION 13 BEAUTY 14 KUNST & KULTUR 15 TRAVEL 16 CONTENT UNIVERSE 2020 Die holistische VOGUE Themenwelt über alle Kanäle Cover Sustainable & Diverse Personalities INSPIRATION Themes Storytelling Columns & Young Talent Travel & Art & Fashion Beauty ENGAGEMENT Society & Network Lifestyle Culture Fashion DISCOVERY Royals & Celebs Horoscope Shows 17 TOUCHPOINTS 18 Starke Marken sind Teil der Community Mit diesen Partnern arbeiten wir zusammen » Net-a-porter » GHD TOUCHPOINTS Produkte 20 TOUCHPOINTS 21 DAS MAGAZIN VOGUE ist die globale Fashion Ikone! Print schafft die perfekte Verbindung 1,02 Mio. Leser* zu unterhalten, zu inspirieren, zu informieren und zeitgleich Aufmerksamkeit und Interaktion mit den redaktionellen sowie werblich integrierten Brands herzustellen. Die hohe Wertigkeit und Qualität des Contents holt die Leser in einer besonderen Erfahrung ab und macht diese durch Ad-Specials mit Veredelung, Sachets, Testern und Samplings auch haptisch erlebbar. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *AWA 2019 (Basis Frauen, monatliche Frauenmagazine) 22 LINE EXTENSION Die VOGUE Line Extension VOGUE BUSINESS ergänzt das Magazin um ein Special, das Porträts erfolgreicher Geschäftsfrauen und deren Karrierestrategien präsentiert – Karrieren mit Mut und Kreativität. Mode, Beauty, Finanzen, Reise oder Automobil – VOGUE BUSINESS zeigt die Must-Haves für Karrieren mit Stil. 04/20 & 10/20 Business Supplement* » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN * Auflage EV & Abo gesamt 23 SUPPLEMENTS Die VOGUE Sonderhefte ergänzen das Magazin um besondere Themenspecials, die den Leser unterhalten, inspirieren und die wichtigsten Informationen rund um Ihre Produkte sowie kreativen Mehrwert liefern: 11/20 Beauty Supplement* 12/20 Travel Supplement* 01/21 Horoskop Supplement* » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN * Auflage EV & Abo gesamt 24 WEBSITE Die VOGUE Website ist eine Plattform für die neuesten Informationen zu Fashion und gesellschaftsrelevanten Themen, welche monatlich von bis zu 1,2 Mio. Unique Usern* genutzt wird. VOGUE wird durch Expertenwissen im Fashion Bereich als wichtige Instanz der Modeszene wahrgenommen. Exklusives und selbstproduziertes Branchenwissen hebt vogue.de von Konkurrenz-Plattformen ab. Auf Reisen, auf dem Weg zur Arbeit oder unterwegs in der Freizeit – die mobile Nutzung bei VOGUE ist mit 85%** besonders hoch. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN * AGOF digital facts März 2020 ** Google Analytics März 2020 25 NEWSLETTER Der Newsletter sorgt mit dem wöchentlichen Versand an die VOGUE User für ein kontinuierlichen Informationsfluss an eine gleichbleibende, stabile Verteilergruppe von ca. 60.000 Newsletter-Abonnenten. Mit einer Öffnungsrate von bis zu 18%* erzielt der Newsletter hohe Reichweiten. Es gibt die Möglichkeit Customized Newsletter – mit einem individuell erstellen Design & Call to Action zu buchen. Diese sind immer Mobile optimiert. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN * Interner Email Service Provider ** Best Performer Newsletter 2019 26 YOUTUBE Der YouTube Channel inszeniert die VOGUE Inhalte in aufwändig produzierten Bewegtbild-Material mit bis zu 250.000 Views*. Von Tutorials in Kooperation mit den wichtigsten Celebrities oder Social Talents bis hin zu hochwertigen Produktinszenierungen bieten wir hier die Möglichkeit zur Erstellung perfekt abgestimmter Inhalte für Brands und deren Storytelling. Native Videoformate bieten Kunden die Möglichkeit sich authentisch innerhalb der Inhalte zu platzieren und ihre Geschichte und Produktinformationen perfekt in die Sprache der VOGUE Zielgruppe zu transportieren. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN * Best Performer: https://www.youtube.com/watch?v=qxzo1w9JUEI 27 FACEBOOK Mit 319.000 Facebook-Followern* erreicht VOGUE durch unterhaltsamen und inspirierenden Content bis zu 5,2 Mio. User auf Facebook* und schafft es 344.000* Interaktionen zu generieren. Der VOGUE Facebook-Content ist der perfekte Daily Digest – das Alltagsmedium, das alle Neuigkeiten in den Newsstream ausspielt und auf den weiterführenden Content auf der Website optimal verlinkt. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN * 10.10.2019 – 10.11.2019 Facebook-Werbeanzeigenmanager 28 INSTAGRAM Instagram, der Fashion Channel, ist mit ca. 363.000 Followern* und einer monatlichen Reichweite von 21 Mio. Content Impressionen*, davon 1,6 Mio. Story Impressionen* besonders beliebt. Das native Social Media Produkt Insta Story Read bietet durch den authentischen Look die höchste Glaubwürdigkeit mit einer Exit-Rate unter 5%*. Weitere Vorteile von VOGUE Instagram: - Hohe Werbeakzeptanz - Brand Safe Content Area - Messbar & Optimierbar - Gezieltes und intelligentes Targeting - Produkte sind untereinander kombinierbar » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *) Interne Messungen: monatlicher Durchschnitt
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