投稿類別:藝術類篇名: Victoria's Secret Fashion Show 作者: 曹哲愷。楠梓

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投稿類別:藝術類篇名: Victoria's Secret Fashion Show 作者: 曹哲愷。楠梓 投稿類別:藝術類 篇名: Victoria's secret fashion show 作者: 曹哲愷。楠梓高中。高三 1 班 吳映璇。楠梓高中。高三 1 班 楊郁綺。楠梓高中。高三 1 班 指導老師: 洪藝慈老師 Victoria's secret fashion show 壹●前言 一、研究動機與目的 在近期幾年內時尚服飾產業的發展越來越興盛,更多人開始注重時尚潮流設計相 關的產業。而 各大具有影響力的時尚品牌紛紛推出不同的風格或是吸引人的商業 手法,來讓更多消費者注意到他們的形象。無論是誇張的造形設計、與名人合作 推出的設計單品或是配合現今議題(如:全球暖化、同性戀議題、人勸議題)都是 目前常見的手法。 而美國的時尚內衣品牌-Victoria's secret(於 1977 年 6 月 12 日創立),卻成功的建 立了自己在內衣流行服飾界的一席之地。並且成為當年度時尚界的大事,也就是 在年末所展演的年度時尚內衣大秀 Victoria's secret fashion show,已成為吸引到許 多觀眾、記者、雜誌的關注,甚至新聞台也會轉播關於他們的相關消息。 因為如此,所以我們研究團隊想要藉由這篇小論文,來探討分析 Victoria's secret fashion show,如何能夠讓 Victoria's secret 這個時尚品牌成為現今許多人關注 並具有影響力的品牌,並且是否在年輕族群中具有相當的知名度。 二、研究流程 我們蒐集許多 Victoria's secretfashion show 相關的資料,並以現今年輕族群(高 中生)來做問卷調查。(圖 1) 研究動機與目的 Victoria's secretfashion show 相關的資料蒐集 實驗規劃與調查 數據分析表 結果討論 結論 (圖 1 研究流程) 1 Victoria's secret fashion show 貳●正文 一、問卷調查 我們規劃出以下幾點問題,來探討 Victoria's secret fashion show 是否在年輕族群裡 具有吸引力。調查當中,我們讓填卷人先填寫前三題,接著播放 Victoria's secret fashion show 的影片,再請填卷人接續完成問卷。調查對象為男 118 位女 130 位, 總計 248 位。 題目 性別 男□女□ 1. 你會看時尚秀嗎 會 不會 2. 你知道 VICTORIA’S SECRET 這品牌嗎? 知道 不知道 3. 你看過 VSFS 嗎? 有 沒有 4. 你認為 VSFS 和 HFS 哪個較吸引你? VSFS HFS 5. 你覺得甚麼內容很吸引你? 內 翅膀造 百萬 女模 歌手 秀場 (請擇一) 衣 型 鑽甲 6. 你喜歡看 VSFS 嗎? 喜歡 不喜歡 7. 你會想再看更多 VSFS 嗎? 會 不會 (圖 2 問卷) 二、數據分析 (一)問題一 從數據可得知大多的年輕族群裡,接觸時尚秀方面,並非多數。且 以女性接觸時尚秀的比例較高。 男 女 會 11 34 不會 107 96 (表 1 問題一) (二)問題二 數據顯示 Victoria's secret 此品牌在年輕族群裡,並無太大的知名度。且 女性知道此品牌的比例相對較高。 男 女 知道 21 48 不知道 97 82 (表 2 問題二) 2 Victoria's secret fashion show (三)問題三 數據中得知看過 Victoria's secret fashion show 更為少數。 男 女 有 7 15 沒有 111 115 (表 3 問題三) (四)問題四 影片觀看後,較多男女偏向 Victoria's secret fashion show(VSFS)的比例多 於 High fashion show(HFS)。並且男女在此題的比例相當接近。 男 女 VSFS 97 111 HFS 21 19 (表 4 問題四) (五)問題五 此題當中,我們規劃出 6 項 Victoria's secret fashion show 可能吸引人的因 素,最後以歌手、女模、翅膀造型及百萬鑽甲為數據中的前三名。 男 女 內衣 9 5 女模 27 33 翅膀造型 10 5 歌手 55 79 秀場 5 5 百萬鑽甲 12 3 (表 5 問題五) 由此得知這四類是造成 VSFS 成功在年輕族群具有吸引力的因素,我們 將此四類做出詳細的分析。 1、 歌手:從 2006 年開始 VSFS 會從樂壇中,邀請當年人氣最佳或是歌曲傳 唱度優異的歌手來到場獻唱。例如:被 TIME 雜誌列為 100 大最有影響 力之一的 Taylor Swift,「With a sweet singing voice, natural guitar-playing style, and a gift for songwriting, Taylor Swift is one of the most successful musicians today.」(LiveABC 雜誌),說明 Taylor Swift 目前的佳境,然而 3 Victoria's secret fashion show Victoria's secret 把握 Taylor Swift 在 2012 年推出專輯「RED」及 2014 年 推出專輯「1989」之際,力邀她來 2013 年及 2014 年 VSFS 獻唱。也讓 關注 Taylor Swift 的粉絲,能夠間接的接觸到 VSFS。 2、 女模: VSFS 前夕,總是會舉辦全球性的女模海選,世界各地大多女模會 前去報名,然而被挑選大多都是現今有名氣或是身材姣好的女模。知名 摸特兒網站 MODELS.COM 列出了最性感的女模名單中 44 位中有 24 位 是有為 VSFS 走過秀的女模(灰底者)。並且當中有 19 位有與 Victoria's secret 簽下長期合約成為專用天使女模(底線者)。 Adriana Lima Alessandra Alyssa Miller Ana Beatriz Barros Ambrosio Anne Vyalitsyna Ashley Graham Bar Refaeli Behati Prinsloo Camille Rowe Candice Huffine Candice Swanepoel Chanel Iman Chrissy Teigen Cintia Dicker Doutzen Kroes Edita Vilkeviciute Elsa Hosk Emanuela de Paula Emily DiDonato Emily Ratajkowski Erin Heatherton Gigi Hadid Gisele Bundchen Hailey Clauson Hannah Davis Irina Shayk Isabeli Fontana Izabel Goulart Jasmine Tookes Kate Bock Kate Grigorieva Kate Upton Lais Ribeiro Lara Stone Lily Aldridge Lindsay Ellingson 4 Victoria's secret fashion show Marloes Horst Martha Hunt Miranda Kerr Nina Agdal Romee Strijd Rosie Huntington Sara Sampaio Stella Maxwell Whiteley (表 6 最性感女模名單) 3、 翅膀造型:VSFS 當中可以看見女模們背著各式各樣造型的主題翅膀,當 中有許多有創意的翅膀,這些華美的翅膀時常成為秀場的焦點。例如: 重達 14 公斤的巨型孔雀翅膀、鍍金的羽毛翅膀、霓虹燈管構成的翅膀。 4、 百萬鑽甲:百萬鑽甲(Fantasy bra)從 1996 年開始推出,由珠寶鑽石鑲嵌而 成,價位都是以數百萬美金開始起跳,並且挑選火紅的女模來穿戴,這 也造成許多媒體關注的。 西元 鑽甲主題 女模 價位 1996 Million Dollar Miracle Bra Claudia Schiffer $1,000,000 1997 Diamond Dream Bra Tyra Banks $3,000,000 1998 Dream Angel Fantasy Bra Daniela Pestova $5,000,000 1999 Millennium Bra Heidi Klum $10,000,000 2000 Red Hot Fantasy Bra/Panties Gisele Bündchen $15,000,000 2001 Heavenly Star Bra Heidi Klum $12,500,000 2002 Star of Victoria Fantasy Bra Karolina Kurkova $10,000,000 5 Victoria's secret fashion show 2003 Very Sexy Fantasy Bra Heidi Klum $11,000,000 2004 Heavenly "70" Fantasy Bra Tyra Banks $10,000,000 2005 Sexy Splendor Fantasy Bra Gisele Bündchen $12,500,000 2006 Hearts On Fire Diamond Fantasy Bra Karolina Kurkova $6,500,000 2007 Holiday Fantasy Bra Set Selita Ebanks $4,500,000 2008 Black Diamond Fantasy Miracle Bra Adriana Lima $5,000,000 2009 Harlequin Fantasy Bra Marisa Miller $3,000,000 2010 Bombshell Fantasy Bra Adriana Lima $2,000,000 2011 Fantasy Treasure Bra Miranda Kerr $2,500,000 2012 Floral Fantasy Bra & Gift Set Alessandra Ambrosio $2,500,000 2013 Royal Fantasy Bra Candice Swanepoel $10,000,000 Alessandra Ambrosio 2014 Dream Angels Fantasy Bras $4,000,000 Adriana Lima 2015 Fireworks Fantasy Bra Lily Aldridge $2,000,000 (表 7 Fantasy bra) 6 Victoria's secret fashion show (六)問題六 數據顯示大多數的男女表示喜歡 Victoria's secret fashion show,並以女 性喜歡的比例較高。 男 女 喜歡 81 121 不喜歡 37 9 (表 8 問題六) (七)問題七 數據顯示男性想多接觸的比例接近一半,而女性表示想多接觸的比 例較高。 男 女 會 60 113 不會 58 17 (表 9 問題七) 参●結論 由此得知 VSFS 在年輕族群當中,是具有相當的吸引力,且在年輕女性當中 吸引力更為明顯。調查結果顯是吸引的原因是以歌手、女模、翅膀造型及百 萬鑽甲為主要因素,因此 Victoria's secret 能夠從現今中多品牌當中具有一席 之地,在於藉由人氣事物來帶動他們的名氣及打造具有話題性的造型為主。 肆●引註資料 (1) 希伯崙股份有限公司 (2013)。Taylor Swift—A Musical Storyteller。Live 互動英語 ,152,10-13 (2) MODELS.COM。2015 年 11 月 13 日。http://models.com/rankings/ui/TopSexiest (3) Wikipedia。2015 年 11 月 13 日。Victoria's Secret Fashion Show - Wikipedia, the free encyclopedia 7 .
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