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Taís De F. Saldanha Iensen TRABALHO FINAL DE GRADUAÇÃO II O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRI
Taís de F. Saldanha Iensen TRABALHO FINAL DE GRADUAÇÃO II O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW Santa Maria, RS 2014/1 Taís de F. Saldanha Iensen O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW Trabalho Final de Graduação II (TFG II) apresentado ao Curso de Publicidade e Propaganda, Área de Ciências Sociais, do Centro Universitário Franciscano – Unifra, como requisito para conclusão de curso. Orientadora: Prof.ª Me. Morgana Hamester Santa Maria, RS 2014/1 2 Taís de F. Saldanha Iensen O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW _________________________________________________ Profª Me. Morgana Hamester (UNIFRA) _________________________________________________ Prof Me. Carlos Alberto Badke (UNIFRA) _________________________________________________ Profª Claudia Souto (UNIFRA) 3 AGRADECIMENTOS Inicialmente gostaria de agradecer aos meus pais por terem me proporcionado todas as chances possíveis e impossíveis para que eu tivesse acesso ao ensino superior que eles nunca tiveram, meus irmãos por terem me aguentado e me ajudado durante esse tempo, meus tios e tias, que da mesma forma que meus pais, sempre me incentivaram a estudar, meus avós que sempre me ajudarem nos momentos difíceis com sua sabedoria e experiência. Gostaria também de agradecer em especial à tia Edi, minha dinda, minha madrinha de coração que junto com meus pais, sempre me deu todo tipo de apoio para que eu não desistisse, mesmo nos momentos mais difíceis. Meu amigo Rafa que me deu a ideia do tema e ter me ajudado até a finalização do mesmo. -
Amfar Gala Hong Kong Amfar Gala Hong Kong
Jackie Chan at amfAR Gala Hong Kong amfAR Gala Hong Kong March 26, 2018 Shaw Studios, Hong Kong Event produced by Andy Boose/AAB Productions and Josh Wood/Josh Wood Productions A Golden Opportunity With amfAR’s TREAT Asia program improving HIV treatment and care throughout the Asia-Pacic region for the past 16 years, Hong Kong is a natural venue for the Foundation’s newest international fundraising gala. In its rst three years, the amfAR Gala Hong Kong has established itself as one of the city’s premier charity events and has raised more than $11.5 million. Memorable Moments Jackie Chan surprised guests at the 2017 event and auctioned an opportunity for one lucky guest to appear in his upcoming lm with Sylvester Stallone and to attend the movie’s premiere in Beijing. This once-in-a-lifetime role sold for the highest amount of the evening, $300,000. Event Chair Pansy Ho, a driving force behind the Charlize Theron success of amfAR Gala Hong Kong, summoned all of the Event Co-Chairs in attendance at the 2016 event to the stage for a spectacular group photograph. Uma Thurman presented UN Goodwill Ambassador Victoria Beckham with amfAR’s Award of Courage at the second annual gala in March 2016. Academy Award-winning actor Adrien Brody was in attendance at the 2016 event and donated one of his original artworks, which sold for $100,000 in the live auction. Robin Thicke rounded out the 2015 event, getting the audience on their feet with his chart- topping hits “Blurred Lines,” “Give It To You,” and “Magic,” and a rendition of Michael Jackson’s -
Victoria's Secret Fashion Show Heads to London
ET's Kevin Frazier Flies With the Angels as Victoria's Secret Fashion Show Heads to London 4:09 PM PST, December 01, 2014 Forty-seven Victoria's Secret Angels headed to London for the VS Fashion Show and ET's Kevin Frazier flew in style with the models. Angels Alessandra Ambrosio and Adriana Lima, both 33, will be hanging up their wings this year, and we were there for Adriana's lingerie fitting in New York before heading across the pond. "The outfit itself is like a corset dress with details for lace and leather -- like shiny leather and it's something that I love," said Adriana. Adriana's outfit is just one of 81 that viewers will see on the runway for the Dec. 2 show. The event will also include a return performance by Taylor Swift with Ariana Grande, Ed Sheeran and Hozier also on the bill. After the fitting it was on to the U.K. via a special Victoria's Secrret flight. "Everywhere you turn there are models," Kevin observed. "That's just how it works on this flight." Before boarding, Kevin and the Angels took plenty of selfies forr the old scrapbook. "Usually I see you holding a microphone," Adriana told Kevin. "This is the first time I've seen you holding a camera." Once on the plane, Kevin was tucked in by Alessandra and Adriana. "You all need to take a nap," Alessandra advised before the six-hour flight. "Here you go," Alessandra said, placing a blindfold over Kevin's eyes. The tricky part came when they touched down in London and had to get 47 models and their entourage through customs. -
Danielle Lloyd Forced to Defend 'Intense' Cosmetic Treatment | Daily Mail Online
Danielle Lloyd forced to defend 'intense' cosmetic treatment | Daily Mail Online Cookie Policy Feedback Like 3.9M Follow DailyMail Thursday, May 5th 2016 10AM 14°C 1PM 17°C 5-Day Forecast Home News U.S. Sport TV&Showbiz Australia Femail Health Science Money Video Travel Fashion Finder Latest Headlines TV&Showbiz U.S. Showbiz Headlines Arts Pictures Showbiz Boards Login 'It's not actually lipo': Danielle Lloyd forced Site Web to defend 'intense' cosmetic treatment after Like Follow Daily Mail Celeb @DailyMailCeleb bragging about getting her body summer- Follow ready Daily Mail Celeb By BECKY FREETH FOR MAILONLINE +1 Daily Mail Celeb PUBLISHED: 16:41, 20 January 2015 | UPDATED: 18:12, 20 January 2015 34 89 DON'T MISS shares View comments 'Ahh to be a Size 6 again': Gogglebox star Danielle Lloyd's Instagram followers voiced their concern on Tuesday, when the slender starlet posted Scarlett Moffatt shares a picture of her receiving what she said was intense 'lipo treatment'. a throwback of 'a very skinny minnie me' after Users who thought she was having the cosmetic procedure 'liposuction' - which removes body fat - vowing to overhaul her were quickly corrected by the glamour model in her defence. lifestyle The 31-year-old, who claimed she was 'getting ready for summer' in the initial Instagram snap, insisted it was a skin-tightening procedure known as a 'radio frequency treatment'. Chrissy Teigen reveals her incredible Scroll down for video post-baby body as she cuddles little Luna in sweet photos shared by her mother Relishing motherhood -
Reminder List of Productions Eligible for the 90Th Academy Awards Alien
REMINDER LIST OF PRODUCTIONS ELIGIBLE FOR THE 90TH ACADEMY AWARDS ALIEN: COVENANT Actors: Michael Fassbender. Billy Crudup. Danny McBride. Demian Bichir. Jussie Smollett. Nathaniel Dean. Alexander England. Benjamin Rigby. Uli Latukefu. Goran D. Kleut. Actresses: Katherine Waterston. Carmen Ejogo. Callie Hernandez. Amy Seimetz. Tess Haubrich. Lorelei King. ALL I SEE IS YOU Actors: Jason Clarke. Wes Chatham. Danny Huston. Actresses: Blake Lively. Ahna O'Reilly. Yvonne Strahovski. ALL THE MONEY IN THE WORLD Actors: Christopher Plummer. Mark Wahlberg. Romain Duris. Timothy Hutton. Charlie Plummer. Charlie Shotwell. Andrew Buchan. Marco Leonardi. Giuseppe Bonifati. Nicolas Vaporidis. Actresses: Michelle Williams. ALL THESE SLEEPLESS NIGHTS AMERICAN ASSASSIN Actors: Dylan O'Brien. Michael Keaton. David Suchet. Navid Negahban. Scott Adkins. Taylor Kitsch. Actresses: Sanaa Lathan. Shiva Negar. AMERICAN MADE Actors: Tom Cruise. Domhnall Gleeson. Actresses: Sarah Wright. AND THE WINNER ISN'T ANNABELLE: CREATION Actors: Anthony LaPaglia. Brad Greenquist. Mark Bramhall. Joseph Bishara. Adam Bartley. Brian Howe. Ward Horton. Fred Tatasciore. Actresses: Stephanie Sigman. Talitha Bateman. Lulu Wilson. Miranda Otto. Grace Fulton. Philippa Coulthard. Samara Lee. Tayler Buck. Lou Lou Safran. Alicia Vela-Bailey. ARCHITECTS OF DENIAL ATOMIC BLONDE Actors: James McAvoy. John Goodman. Til Schweiger. Eddie Marsan. Toby Jones. Actresses: Charlize Theron. Sofia Boutella. 90th Academy Awards Page 1 of 34 AZIMUTH Actors: Sammy Sheik. Yiftach Klein. Actresses: Naama Preis. Samar Qupty. BPM (BEATS PER MINUTE) Actors: 1DKXHO 3«UH] %LVFD\DUW $UQDXG 9DORLV $QWRLQH 5HLQDUW] )«OL[ 0DULWDXG 0«GKL 7RXU« Actresses: $GªOH +DHQHO THE B-SIDE: ELSA DORFMAN'S PORTRAIT PHOTOGRAPHY BABY DRIVER Actors: Ansel Elgort. Kevin Spacey. Jon Bernthal. Jon Hamm. Jamie Foxx. -
Talking 'Bout Our Jenner Fixation
JANUARY/ JUNE FEBRUARY Campaign gain When Harry met… She becomes a face of the sultry Givenchy Jenner kicks off A/W 2014 campaign. Givenchy head Riccardo 2014 with a bang, Tisci created Kim’s wedding dress, but it’s enjoying a ride on her little sister who really catches the the relationship designer’s eye. She is also invited to Tisci’s roller coaster that is Harry Styles. She claims 40th birthday extravaganza in Ibiza in they are ‘just good friends’, but they get cosy August, where she parties with Kate Moss, at an Eagles concert and go on dinner dates and her mum Kris uploads a photo of in Hollywood. In London, she helps Nick Jenner clinging to Naomi Campbell. The girl Grimshaw organise Styles’ birthday, but knows how to work a room. fl ies home heartbroken after he snubs her to watch his ex, Cara Delevingne, walk the SEPTEMBER Burberry runway. #Awkward Cover girl After Kim’s slog to FEBRUARY bag a Vogue cover, Mid Wintour Jenner waltzes on That same fashion week to the front of Teen Jenner hits the runway Vogue’s September at the Giles show, issue and models for a posing with fellow US Vogue shoot. She also models on her teams up with little sis Instagram and captioning Kylie on a young adult the pictures #KendallTakesOver novel called Rebels: City — a sign of things to come. ‘How very dare of Indra: The Story of Lex she?’ screeches the fashion world when the and Livia, while Kim’s girl they considered a reality TV upstart book, Selfi sh, features takes the much-coveted seat next to Anna 352 pages of selfi es. -
New Dating Trend Inspired by Doomed Fyre Festival
New dating trend inspired by doomed Fyre Festival dailymail.co.uk/femail/article-6734057/New-dating-trend-inspired-doomed-Fyre-Festival.html February 23, 2019 If you've ever felt misled by a potential date on social media, the chances are you've unknowingly been Fyre'd. The bizarre new trend, inspired by the ill-fated Bahamian festival of the same name, involves being deliberately misled or lied to on social media - a growing epidemic in the age of Tinder, according to dating expert Mairead Molloy. This is particularly prevalent in the age of dating apps and swiping right, the co-founder of Berkeley International explains. The elite dating service has seen an increase in the past year of daters quitting apps after feeling cheated or misled by their dates - echoing the fate of festival-goers who were lured in by the promise of luxury villas and gourmet cuisine, only to find themselves chewing on stale cheese sandwiches in rain-soaked storm tents. Here, Mairead explains how to avoid falling into a Fyre festival-style trap in dating and relationships. Expectation: Advertised with supermodels frolicking on idyllic beaches (pictured) the doomed Fyre Festival is now widely known as 'the greatest festival that never happened' 1/7 Social media hiding 'There is always an amazing feeling when starting to date someone new. You have been on loads of amazing dates with them and spent quality time together. 'You think you know everything about them as they are incredibly open with you. But are they as open on their social media? Like the ill-fated Fyre Festival, it’s important to question what’s being shared – or held back – from social media. -
TFG CRISTINA GARCÍA SÁNCHEZ.Pdf
Universidad de Sevilla. Facultad de Comunicación. Grado en Publicidad y Relaciones Públicas. TRABAJO DE FIN DE GRADO. ANÁLISIS DE LA EVOLUCIÓN DE LOS DESFILES DE VICTORIA’S SECRET DESDE SU NACIMIENTO HASTA ACTUALIDAD. Autor: Cristina García Sánchez. Tutora: Marta Pulido Polo. Sevilla a septiembre de 2019. CRISTINA GARCÍA SÁNCHEZ ÍNDICE. 1. Introducción metodológica. 5-11 1.1. Justificación académica. 5-9 1.2.Objetivos. 10-11 1.2.1. Objetivos generales. 10 1.2.2. Objetivos específicos. 10 1.3.Hipótesis. 10-11 2. Metodología. 12-20 3. Marco teórico. 21-68 3.1. La organización de eventos y la gestión de la comunicación. 21-32 3.1.1. El concepto de evento. 23-25 3.1.2. Los eventos como técnica de comunicación y relaciones públicas. 26-27 3.1.3. Las fases de planificación. 27-29 3.1.4. Tipos de eventos. 29-32 3.2. Modas y comunicación. 32-68 3.2.1. Definición de tendencia y moda. 32-33 3.2.2. La importancia de la moda en la sociedad actual. 33-34 3.2.3. Desfiles de moda. 34-37 3.2.3.1.Los desfiles de moda. 34-36 1 CRISTINA GARCÍA SÁNCHEZ 3.2.3.2.Objetivos de un desfile. 36-37 3.2.3.2.1. Informar nueva colección. 36 3.2.3.2.2. Llamar la atención de la prensa. 36-37 3.2.3.2.3. Ser recordado. 37 3.2.3.2.4. Apoyar decisión de compra. 37 3.2.3.2.5. Generar expectación. 37 3.2.4. -
01 Prima.Indd
Settimanale d'informazione - Poste Italiane s.p.a.- Spedizione in Abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n°46) art. 1, comma 1, DCB Ancona Aut. DCSP1/1/5681/102/88LG Taxe Percue TASSA PAGATA 60044 FABRIANO (AN) Fabriano-Matelica euro 1,20 n. 16 Anno CVII 21 aprile 2018 >Fabriano 5 >Fabriano 8 >Matelica 14 >Sport 27 Per le scuole Il Palio apre In città Europeo è tempo alle novità sta tornando di enduro di trasloco per giugno la politica da applausi plessi sono quelli del- a manifestazione aldi botta e rispo- n bel successo il I la Giovanni Paolo II Lcon le quattro Porte Csta all’interno della U ne settimana di e della Marco Polo: si in gara quest'anno pre- maggioranza, mentre motori svoltosi nel Fa- parla di trasferimento vede la scherma storica, l’opposizione dopo la brianese grazie all'or- per ben 600 alunni nello un tour gastronomico ed scuola ora attacca anche ganizzazione del Moto stabile di via Buozzi. una caccia al tesoro. sul debito cittadino. Club Artiglio. Senza abriano al centro dell’attenzione me- leadership diatica attraverso Fla trasmissione di Rai Tre “Fuori Roma”. Sfogliando qua e là tra le notizie di questi Inquadriamo i tratti salienti giorni. Ancora una ragazza che si toglie del video, le interviste, le la vita perché si sente una nullità a causa novità che sono emerse. di chili in più. Ancora un genitore che si Le lamentale dei cittadi- scaglia come un grizzly contro il povero ni e qualche segnale di insegnante reo di richiamo alla glia. -
Body Positivity “I Could Have Never Imagined How Much It Would Cost Me to Attempt to Reach the Standard of Today’S Beauty
Body Positivity “I could have never imagined how much it would cost me to attempt to reach the standard of today’s beauty. —Sadie Roberston, “I Woke Up Like This” Beyoncé Was Right: When It Comes to Beauty, “It’s the Soul That Needs the Surgery” Katrina (not her real name) struggled through middle school and high school. It was a difficult time for her, not simply because she was socially awkward, but also because of how she looked. She rarely felt pretty: She struggled on and off with acne, had braces for a while, and had no idea what to do with her crazy hair. To add insult to injury, she didn’t know how to dress stylishly and would often feel embarrassed about her clothes. Our society puts a heavy burden on people, women in particular, to measure up to certain standards of physical beauty. The body positivity movement has arisen in response to these unattainable ideals. It attempts to redefine beauty and human worth and has made its way from social media platforms like Instagram and Twitter into our mainstream marketing. But is it the answer that all teenagers who struggle to accept themselves desperately long for? Despite the necessity of this movement, or at least something like it, body positivity is complicated and nuanced—and very worth talking about with your teens. How do teens feel about their bodies? In her book, Unashamed: Healing Our Brokenness and Finding Freedom from Shame, Heather Davis Nelson writes, “Shame commonly masquerades as embarrassment, or the nagging sense of ‘not quite good enough.’” This is how Katrina felt, and it’s a feeling that many teens can relate to, especially when it comes to their bodies. -
Culture Club
PLUS: DESIGNERS ARE GOING FOR GOLD FOR FALL, WITH THE SHINY STUFF ALL OPEN HOUSE OVER THE RUNWAYS. EYE: BARNEYS NEW YORK CHIEF MARK LEE THROWS A BASH AT HOME FOR KATIE HOLMES AND HER HOLMES & YANG LINE. SEE STYLE, PAGE 8 JAPAN NUCLEAR CRISIS Fashion Firms Shift Workers Out of Tokyo By WWD STAFF FRIDAY, MARCH 18, 2011 ■ WOMEN’S WEAR DAILY ■ $3.00 FASHION COMPANIES BEGAN to leave Tokyo WWD Thursday, moving westward to Osaka amid the threat of radioactive fallout, widening blackouts and diminishing food supplies. Six days after a massive earthquake and tsu- nami hit Japan, damaging the Fukushima nucle- ar plant 124 miles northeast of the capital city, Chanel was handing out iodine tablets to work- ers and Hennes & Mauritz and PPR temporarily relocated offi ces. And some brands stopped giv- ing updates on their operations in the country. Ordinarily accessible, Polo Ralph Lauren Corp., Burberry and Paul Smith, as well as several other fi rms, did not respond to requests for comment Thursday. Procter & Gamble Co. issued a state- ment saying all its employees were safe, but a spokeswoman declined to say whether they had been instructed to leave Tokyo. Many fi rms in the capital have already given their employees the green light to work remotely, given rolling blackouts on the edges of the city and erratic train service. Japan’s Energy and Trade Ministry warned Thursday that there was a risk of a widespread blackout in the Tokyo area. That prompted many to leave work and stores to close their doors earlier than usual. -
Outstanding Lighting Design/Lighting Direction for a Variety Special
2021 Primetime Emmy® Awards Ballot Outstanding Lighting Design/Lighting Direction For A Variety Series The Amber Ruffin Show Episode 117 In this episode of The Amber Ruffin Show, Amber’s first audience member is attacked after stealing her sidekick’s joke, Amber previews a movie chronicling Harriet Tubman’s true dream, sings a song about her fear of the coronavirus, and coaches the parents who opposed transgender representation in a school book program. America's Got Talent The Finals The top 10 acts perform one last time from Universal Studios for their chance to win $1 million and be named the most talented act in America. American Idol Episode 419 Season 4 of American Idol concludes with the top three finalists taking the stage one last time in hopes of securing America’s vote to becoming this season’s winner. In addition to the top 3, former contestants returned to join renowned music artists for unforgettable performances throughout the show. Antiques Roadshow American Stories Antiques Roadshow transports audiences across America to discover captivating stories about items ranging from the everyday to the extraordinary. For the first time, Antiques Roadshow visits with notable people from comedy, film, TV, literature, music, and sports to learn about their personal treasures while exploring our collective history. A Black Lady Sketch Show If I’m Paying These Chili’s Prices, You Cannot Taste My Steak! A common Black figure-of-speech comes alive; commentators analyze a high-stakes search for a cafeteria seat; a fast-paced nail appointment gets pricey; a woman uses a cult-like seminar to scare off her friend; a psycho tampers with his hostage’s purse; a woman reaches hair nirvana; the women stage a presidential debate.