Estée Lauder Signs Breakout Model Anok Yai As New Global Spokesmodel
Estée Lauder signs breakout model Anok Yai as new global spokesmodel By Hibah Noor on July, 23 2018 | Fragrances, Cosmetics, Skincare & Haircare AnokYai will feature in Estée Lauder makeup and skincare campaigns across digital, TV, in-store and print Estée Lauder has signed AnokYai, fashion’s newest star, as its latest global spokesmodel. Yai will feature in makeup and skincare campaigns across digital, TV, in-store and print. Her first campaign will be for the brand’s number one foundation, Double Wear Stay-in-Place Makeup, debuting August. She joins the roster of Estée Lauder spokesmodels Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun. 1 Copyright DutyFree Magazine. All rights reserved. “We are thrilled to welcome Anok to the brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Estée Lauder has always chosen women who represent our vision of global beauty. With the addition of Anok to our current line-up of diverse spokesmodels, we continue the brand’s legacy of celebrating women from different backgrounds, ethnicities and ages.” Yai said: “I am so excited to be a part of the Estée Lauder family. To be a woman of color representing an iconic brand that has continuously been at the forefront of beauty, is an honor. I hope to be an inspiration to young girls and women and encourage them to feel undeniably beautiful.” Discovered after Instagram images of her went viral at college homecoming celebrations in Washington DC, Yai became the center of global media attention.
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