Estée Lauder Signs Breakout Model Anok Yai As New Global Spokesmodel

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Estée Lauder signs breakout model Anok Yai as new global spokesmodel

By Hibah Noor on July, 23 2018 | Fragrances, Cosmetics, Skincare & Haircare

AnokYai will feature in Estée Lauder makeup and skincare campaigns across digital, TV, in-store and print

Estée Lauder has signed AnokYai, fashion’s newest star, as its latest global spokesmodel.

Yai will feature in makeup and skincare campaigns across digital, TV, in-store and print.

Her ﬁrst campaign will be for the brand’s number one foundation, Double Wear Stay-in-Place Makeup, debuting August.

She joins the roster of Estée Lauder spokesmodels Misty Copeland, Grace Elizabeth, Kendall Jenner, Karlie Kloss, Yang Mi, Carolyn Murphy, Hilary Rhoda, Joan Smalls and Fei Fei Sun. 1

“Estée Lauder has always chosen women who represent our vision of global beauty. With the addition of Anok to our current line-up of diverse spokesmodels, we continue the brand’s legacy of celebrating women from diﬀerent backgrounds, ethnicities and ages.”

Yai said: “I am so excited to be a part of the Estée Lauder family. To be a woman of color representing an iconic brand that has continuously been at the forefront of beauty, is an honor. I hope to be an inspiration to young girls and women and encourage them to feel undeniably beautiful.”

Discovered after Instagram images of her went viral at college homecoming celebrations in Washington DC, Yai became the center of global media attention.

Just one week after being signed up as a model, Yai conﬁrmed the leading role in Prada’s Spring/Summer 2018 campaign photographed by Willy Vanderperre, and shortly afterwards became the face of the Riccardo Tisci x Nike collaboration.

Yai has been photographed for inﬂuential magazines such as Vogue, V, Pop, AnOtherand Self Service. She became the subject for one of Willy Vanderperre’s iconic model series and was selected by Dazed magazine to appear in the Dazed100.

Hailing originally from Egypt, the daughter of Sudanese refugee parents, Yai moved to the US in 2000. She has plans to become a doctor and empower young girls to pursue science and tech careers.