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Media Kit Culture of Fashion

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Media Kit Culture of Fashion media kit culture of fashion Bringing the fashion bible to the Czech and Slovak markets is both a dream come true and a challenge. When we started putting the first issue together back in spring 2018, we asked ourselves a several questions: Is writing about freedom Vogue enough? Is Olga Havlová Vogue enough? Is putting a second-hand coat on the first cover, in the times of excess and overproduction of luxury goods a strong enough fashion statement? On the other hand, what is and what is not Vogue? VOGUE is not just a magazine about fashion and lipsticks what people often think. Vogue is not a trendsetter. Vogue is a social indicator of style, trends and art movements. Vogue is a trend-maker. Vogue reflects current movements and puts fashion into their context. We believe that the Czech and Slovak Republics deserve their own. We do not want to copy or imitate anyone. We wanted to follow up on the tradition of photography and typography of the thirties, looking for our own aesthetics compatible not only with our history, but also with what is going on in contemporary fashion and culture. That is why Vogue CS is different. It is ours. Czechoslovak. And thus universal. Andrea Běhounková Editor-in-chief historyhistorie Vogue was founded in 1892 by Arthur Baldwin Turnure as a high-society journal. Condé Montrose Nast, the founder of Condé Nast Publications, bought Vogue in 1909 and transformed it into a women’s fashion magazine. It soon became known for its distinctive photographs and high editorial quality. InIn 1932, 1932, Vogue Vogue became became the the first first magazinemagazine toto print print a acolour color photophoto onon itsits cover.cover. In the 60s, the magazine redefined the look of female models, eschewing shapely figures to highlight thin, gender-neutral physiques. InIn 1988,1988, AnnaAnna WintourWintour becamebecame editoreditor ofof VogueVogue andand transformedtransformed its itscovers covers by by not emphasizing only showcasing the woman’s the entire body, woman, rather rather than justthan her just face, her face,as well but as also by byfeaturing featuring Hollywood Hollywood actresses. actresses. Vogue Vogue has has heavily always influencedinfluenced thethe developmentdevelopment ofof thethe fashionfashion industryindustry andand continuescontinues to to shapeshape modernmodern trends.trends. universe events print digital platforms special mobile, social media, projects website brand Vogue is one of the most popular magazines in the world Vogue CS has a clear target audience Vogue CS has the same target audience as luxury brands in demographics Vogue CS has the same brand personality as luxury brands Vogue CS has highly attractive Social Grade A, B, C1 socioeconomic demographics Vogue CS brings to its audience hundreds of pages of original content Vogue CS cooperates with the best creative teams and photographers in the industry Vogue is the Fashion Bible. achievements #1 fashion authority among magazines in CZ & SK #1 magazine on newsstands in the Czech Republic among fashion magazines like Elle, Harper’s Bazaar and Marie Claire. #1 on Instagram among fashion and lifestyle magazines in CZ and SK 8 issues & 24 covers from its launch in August 2018 Over 2.600.000 likes received May Vogue CS covers with Gigi Hadid on Instagram globally 100.395 social networks followers Source: ABC ČR, March 2019. Social Bakers & Facebook insights, April 2019. Perfect Crowd, April 2019 print In August 2018, Vogue CS launched its 1st issue with Karolina Kurkova on its cover and 400 pages of original content. In 2019, Vogue CS is the market leader with cover stars including Eva Herzigova and Gigi Hadid. the average monthly print run: 28,632 the average number of copies sold: 20,447 the number of subscribers of Vogue CS: 4,670 Source: Verification Circulations of Vogue CS for the six months (September 2018 - February 2019) according to the Audit Bureau of Circulations, Czech republic - ABC CR reader‘s portrait Vogue readers are not only trend followers but also trendsetters. average age 35 years mainly female urban university – educated fashion lovers luxury consumers luxury aspirants social grade A, B, C1 27% of our readers & 42% of our subscribers have income over 100.000 CZK in CZ 12% of our readers & 22% of our subscribers have income over 4000 EUR in SK engaged readers: 86% of Vogue readers confirm they are being inspired to buy products they see in Vogue CS Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019 Quantitative research by Perfect Crowd, April 2019 market positionning market positionning highervyšší income příjem/vzdělání / education VOGUEVOGUE Harper’s ELLE Bazaar ELLE Marie Claire Cosmo-Cosmo- politanpolitan MarianneMarianne basicjednoduchý content obsah sophisticatedsofistikováný content obsah JOYJOY ŽenaŽena SvětSvět &a&a Život Život ŽenyŽeny lowernižší income příjem/vzdělání / education distribution VOGUE CS has broader market access which we will continue to develop in 2019. \North Bohemia 7 % Prague West Bohemia 34 % East Bohemia 6 % 7 % North Moravia 13 % Central Bohemia 12 % South Moravia Brno 9 % South Bohemia 7 % 4 % 87 % Czech Republic & 13 % Slovakia Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019 Český statistický úřad, 2017 retail sales & subscription in Prague Vogue is reaching 34 % the highly attractive of our readers in Prague live Social Grade A in the most prestigious and socioeconomic prosperous areas of Prague with demographic the highest average income Praha 7 Praha 6 Praha 1 Praha 2 47 % of our retail sales happen in the most expensive areas in Prague Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019 Český statistický úřad, 2017 website vogue.cz visitors are: • trend-setting • fashion enthusiastic • affluent • quality conscious • educated & sophisticated young and millenials 18-24 17 % 25-34 48 % 35-44 19 % 82 % female & 18 % male 64 % CZ, 8 % SK Source: Google analytics, 2019 website average monthly unique users: 68,115 average monthly pageviews: 298,778 pageviews per session: 2,35 devices: 79 % mobile 18 % desktop 3 % tablet Source: Google analytics, 2019 In total for September 2018 - April 2019 social media Vogue CS social media fans/followers: 42 895 57 500 core audience millenials (18-34) Source: Social Bakers & Facebook Insights, May 2019 social media social media audience: 91 % female 81 % female 9 % male 19 % male 68 % fans are from CZ 29 % from SK 50 % followers are from CZ 17 % from SK key devices: 85 % mobile Source: Social Bakers & Facebook Insights, April 2019 digital interactions jan 1, 2019 - apr 30, 2019 360 k 270 k 180 k interactions 90 k Cosmopolitan Harper’s Bazaar Harper’s Marie Claire CZ VOGUE CZ ELLE Marie Claire CZ VOGUE CZ 0 interactions jan 1, 17.2019 srpna - apr – 30,16. 2019září 8,14 k 32 k 24 k 5 k 16 k interactions 2,5 k 8 k Marie Claire CZ VOGUE CZ VOGUE CZ Cosmopolitan ELLE Harper’s Bazaar Harper’s 0 events First Issue Exhibition Museum of Decorative Arts in Prague 9/18 A presentation of the very first issue of Vogue CS alongside unique art pieces from the fashion world together with Czechoslovak contemporary art and culture. VOGA workshop with Juliet Murrell Buddha bar Prague 1-2/19 A private session for contributors, influencers and selected partners of Vogue CS. Springbreak Vogue CS office 4/19 A cocktail party with contributors, influencers, local fashion designers and artists. Pop Ups 9/18 Vogue CS x Book Therapy at Café-Café Prague 10/18 Slavica Bratislava 4/19 SloCz Košice 5/19 Object store Brno projects Special projects allow our clients to present their brands and products in a unique way that combines advertising with editorial production. Iron Story Project 9/18 Showing the strength of major brands through the power of their past visuals, creating a limited collection of denim jackets with those visuals. Berlin Fashion Story 11/18 A fashion project presenting trends in an original street fashion story that took place in unique locations across Berlin. Vogue Xmas Fairy Tale 12/18 A gift guide for the Christmas season. 21 pages of styled pictures with selected products and online section with links to partners’ e-shops. Summer Vibes 6/19 A definitive 18-page guide of the best summer “must-have” products selected for our readers. 2019 magazine rates 2019 supplement rates 201920192019 magazine magazine magazine rates rates rates 201920192019 supplement supplement supplement rates rates rates STANDARD ceník časopisu 2019 STANDARD SINGLE PAGE 275 000 SINGLE PAGE 225 000 DOUBLE PAGE 550 000 DOUBLE PAGE 450 000 STANDARDSTANDARDSTANDARDSTANDARD CZK STANDARDSTANDARDSTANDARDSTANDARD CZK SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 275 000275 000275 000275 000 SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 225 000225 000225 000225 000 ADVERTORIAL ADVERTORIAL DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 550 000550 000550 000 DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 450 000450 000450 000 SINGLEDOUBLE PAGE PAGE 350 000550 000 SINGLEDOUBLE PAGE PAGE 265 000450 000 DOUBLE PAGE 700 000 DOUBLE PAGE 530 000 ADVERTORIALADVERTORIALADVERTORIALADVERTORIAL ADVERTORIALADVERTORIALADVERTORIALADVERTORIAL SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 350 000350 000350 000350 000 SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 265 000265 000265 000265 000 SINGLE PAGE / PREFERRED POSITIONS SINGLE PAGE / PREFERRED POSITIONS DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 700 000700 000700 000 DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 530 000530 000530 000 OUTSIDEDOUBLE BACKPAGE COVER 450 000700
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