Media Kit Culture of Fashion

media kit culture of fashion

Bringing the fashion bible to the Czech and Slovak markets is both a dream come true and a challenge. When we started putting the first issue together back in spring 2018, we asked ourselves a several questions:

Is writing about freedom Vogue enough? Is Olga Havlová Vogue enough? Is putting a second-hand coat on the first cover, in the times of excess and overproduction of luxury goods a strong enough fashion statement? On the other hand, what is and what is not Vogue? VOGUE is not just a magazine about fashion and lipsticks what people often think. Vogue is not a trendsetter. Vogue is a social indicator of style, trends and art movements. Vogue is a trend-maker. Vogue reflects current movements and puts fashion into their context. We believe that the Czech and Slovak Republics deserve their own. We do not want to copy or imitate anyone. We wanted to follow up on the tradition of photography and typography of the thirties, looking for our own aesthetics compatible not only with our history, but also with what is going on in contemporary fashion and culture. That is why Vogue CS is different. It is ours. Czechoslovak. And thus universal.

Andrea Běhounková Editor-in-chief historyhistorie

Vogue was founded in 1892 by Arthur Baldwin Turnure as a high-society journal. Condé Montrose Nast, the founder of Condé Nast Publications, bought Vogue in 1909 and transformed it into a women’s fashion magazine. It soon became known for its distinctive photographs and high editorial quality.

InIn 1932, 1932, Vogue Vogue became became the the first first magazinemagazine toto print print a acolour color photophoto onon itsits cover.cover.

In the 60s, the magazine redefined the look of female models, eschewing shapely figures to highlight thin, gender-neutral physiques.

InIn 1988,1988, AnnaAnna WintourWintour becamebecame editoreditor ofof VogueVogue andand transformedtransformed its itscovers covers by by not emphasizing only showcasing the woman’s the entire body, woman, rather rather than justthan her just face, her face,as well but as also by byfeaturing featuring Hollywood Hollywood actresses. actresses. Vogue Vogue has has heavily always influencedinfluenced thethe developmentdevelopment ofof thethe fashionfashion industryindustry andand continuescontinues to to shapeshape modernmodern trends.trends. universe events

digital platforms special mobile, social media, projects website

brand

Vogue is one of the most popular magazines in the world

Vogue CS has a clear target audience

Vogue CS has the same target audience as luxury brands in demographics

Vogue CS has the same brand personality as luxury brands

Vogue CS has highly attractive Social Grade A, B, C1 socioeconomic demographics

Vogue CS brings to its audience hundreds of pages of original content

Vogue CS cooperates with the best creative teams and photographers in the industry

Vogue is the Fashion Bible. achievements

#1 fashion authority among magazines in CZ & SK

#1 magazine on newsstands in the Czech Republic among fashion magazines like Elle, Harper’s Bazaar and Marie Claire.

#1 on Instagram among fashion and lifestyle magazines in CZ and SK

8 issues & 24 covers from its launch in August 2018

Over 2.600.000 likes received May Vogue CS covers with Gigi Hadid on Instagram globally

100.395 social networks followers

Source: ABC ČR, March 2019. Social Bakers & Facebook insights, April 2019. Perfect Crowd, April 2019 print

In August 2018, Vogue CS launched its 1st issue with Karolina Kurkova on its cover and 400 pages of original content. In 2019, Vogue CS is the market leader with cover stars including Eva Herzigova and Gigi Hadid.

the average monthly print run: 28,632

the average number of copies sold: 20,447

the number of subscribers of Vogue CS: 4,670

Source: Verification Circulations of Vogue CS for the six months (September 2018 - February 2019) according to the Audit Bureau of Circulations, Czech republic - ABC CR reader‘s portrait

Vogue readers are not only trend followers but also trendsetters.

average age 35 years mainly female urban

university – educated

fashion lovers luxury consumers luxury aspirants

social grade A, B, C1

27% of our readers & 42% of our subscribers have income over 100.000 CZK in CZ

12% of our readers & 22% of our subscribers have income over 4000 EUR in SK

engaged readers: 86% of Vogue readers confirm they are being inspired to buy products they see in Vogue CS

Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019 Quantitative research by Perfect Crowd, April 2019 market positionning market positionning

highervyšší income příjem/vzdělání / education

VOGUEVOGUE

Harper’s ELLE Bazaar ELLE

Marie Claire Cosmo-Cosmo- politanpolitan

MarianneMarianne basicjednoduchý content obsah sophisticatedsofistikováný content obsah

JOYJOY

ŽenaŽena SvětSvět &a&a Život Život ŽenyŽeny

lowernižší income příjem/vzdělání / education distribution

VOGUE CS has broader market access which we will continue to develop in 2019.

\North Bohemia 7 %

Prague West Bohemia 34 % East Bohemia 6 % 7 % North Moravia 13 % Central Bohemia 12 %

South Moravia Brno 9 % South Bohemia 7 % 4 %

87 % Czech Republic & 13 % Slovakia

Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019 Český statistický úřad, 2017 retail sales & subscription in Prague

Vogue is reaching 34 % the highly attractive of our readers in Prague live Social Grade A in the most prestigious and socioeconomic prosperous areas of Prague with demographic the highest average income

Praha 7

Praha 6 Praha 1

Praha 2

47 % of our retail sales happen in the most expensive areas in Prague Source: Send Předplatné s.r.o., March 2019 Mediaprint & Kapa Pressegrosso, s.r.o., March 2019 Český statistický úřad, 2017 website

vogue.cz visitors are: • trend-setting • fashion enthusiastic • affluent • quality conscious • educated & sophisticated young and millenials 18-24 17 % 25-34 48 % 35-44 19 %

82 % female & 18 % male 64 % CZ, 8 % SK

Source: Google analytics, 2019 website

average monthly unique users: 68,115 average monthly pageviews: 298,778 pageviews per session: 2,35

devices: 79 % mobile 18 % desktop 3 % tablet

Source: Google analytics, 2019 In total for September 2018 - April 2019 social media

Vogue CS social media fans/followers:

42 895

57 500

core audience millenials (18-34)

Source: Social Bakers & Facebook Insights, May 2019 social media

social media audience:

91 % female 81 % female 9 % male 19 % male

68 % fans are from CZ 29 % from SK

50 % followers are from CZ 17 % from SK

key devices: 85 % mobile

Source: Social Bakers & Facebook Insights, April 2019 digital

interactions jan 1, 2019 - apr 30, 2019

360 k

270 k

180 k interactions

90 k Cosmopolitan Harper’s Bazaar Harper’s Marie Claire CZ VOGUE CZ ELLE Marie Claire CZ VOGUE CZ 0

interactions jan 1, 17.2019 srpna - apr – 30,16. 2019září

8,14 k 32 k

24 k 5 k

16 k

interactions 2,5 k

8 k Marie Claire CZ VOGUE CZ VOGUE CZ Cosmopolitan ELLE Harper’s Bazaar Harper’s

0 events

First Issue Exhibition Museum of Decorative Arts in Prague 9/18 A presentation of the very first issue of Vogue CS alongside unique art pieces from the fashion world together with Czechoslovak contemporary art and culture.

VOGA workshop with Juliet Murrell Buddha bar Prague 1-2/19 A private session for contributors, influencers and selected partners of Vogue CS.

Springbreak Vogue CS office 4/19 A cocktail party with contributors, influencers, local fashion designers and artists.

Pop Ups 9/18 Vogue CS x Book Therapy at Café-Café Prague 10/18 Slavica Bratislava 4/19 SloCz Košice 5/19 Object store Brno projects

Special projects allow our clients to present their brands and products in a unique way that combines advertising with editorial production.

Iron Story Project 9/18 Showing the strength of major brands through the power of their past visuals, creating a limited collection of denim jackets with those visuals.

Berlin Fashion Story 11/18 A fashion project presenting trends in an original street fashion story that took place in unique locations across Berlin.

Vogue Xmas Fairy Tale 12/18 A gift guide for the Christmas season. 21 pages of styled pictures with selected products and online section with links to partners’ e-shops.

Summer Vibes 6/19 A definitive 18-page guide of the best summer “must-have” products selected for our readers. 2019 magazine rates 2019 supplement rates 201920192019 magazine magazine magazine rates rates rates 201920192019 supplement supplement supplement rates rates rates STANDARD ceník časopisu 2019 STANDARD SINGLE PAGE 275 000 SINGLE PAGE 225 000 DOUBLE PAGE 550 000 DOUBLE PAGE 450 000 STANDARDSTANDARDSTANDARDSTANDARD CZK STANDARDSTANDARDSTANDARDSTANDARD CZK SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 275 000275 000275 000275 000 SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 225 000225 000225 000225 000 ADVERTORIAL ADVERTORIAL DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 550 000550 000550 000 DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 450 000450 000450 000 SINGLEDOUBLE PAGE PAGE 350 000550 000 SINGLEDOUBLE PAGE PAGE 265 000450 000 DOUBLE PAGE 700 000 DOUBLE PAGE 530 000 ADVERTORIALADVERTORIALADVERTORIALADVERTORIAL ADVERTORIALADVERTORIALADVERTORIALADVERTORIAL SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 350 000350 000350 000350 000 SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE 265 000265 000265 000265 000 SINGLE PAGE / PREFERRED POSITIONS SINGLE PAGE / PREFERRED POSITIONS DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 700 000700 000700 000 DOUBLEDOUBLEDVOUSTRANA PAGE PAGE 530 000530 000530 000 OUTSIDEDOUBLE BACKPAGE COVER 450 000700 000 OUTSIDEDOUBLE BACKPAGE COVER 350 000530 000 INSIDE BACK COVER 360 000 INSIDE BACK COVER 255 000 SINGLESINGLESTRANY PAGE PAGE // / PREFERREDPOZIČNÍ PREFERRED UMÍSTĚNÍ POSITIONS POSITIONS SINGLESINGLESTRANY PAGE PAGE // / PREFERREDPOZIČNÍ PREFERRED UMÍSTĚNÍ POSITIONS POSITIONS 1SINGLEST SINGLEPAGE / PREFERREDPAGE - TOC 1 POSITIONS (LHP) 400 000 1SINGLEST PAGESINGLE / PREFERRED PAGE - TOC 1POSITIONS (LHP) 320 000 OUTSIDEOUTSIDEOUTSIDEZADNÍ BACK BACK BACKVNĚJŠÍ COVER COVER COVER OBÁLKA 450 000450 000450 000450 000 OUTSIDEOUTSIDEOUTSIDEZADNÍ BACK BACK BACKVNĚJŠÍ COVER COVER COVER OBÁLKA 350 000350 000350 000350 000 2 ND SINGLE PAGE - TOC 2 (RHP) 390 000 2 ND SINGLE PAGE - TOC 2 (RHP) 310 000 INSIDEINSIDEINSIDEZADNÍ BACK BACK BACK VNITŘNÍ COVER COVER COVER OBÁLKA 360 000360 000360 000360 000 INSIDEINSIDEINSIDEZADNÍ BACK BACK BACK VNITŘNÍ COVER COVER COVER OBÁLKA 255 000255 000255 000255 000 3 RD SINGLE PAGE - TOC 3 (RHP) 380 000 3 RD SINGLE PAGE - TOC 3 (RHP) 300 000 ST ST 1 1 ST1 ST 1 . SINGLESINGLESINGLEINZERTNÍ PAGE PAGE PAGE - -TOCCELOSTRANA -TOC TOC 1 1(LHP) 1(LHP) (LHP) - OBSAH 1 (LIS) 400 000400 000400 000400 000 1 1 ST1 ST 1 . SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE - -TOC -TOC TOC -1 1(LHP)OBSAH 1(LHP) (LHP) 1 (LIS) 320 000320 000320 000320 000 4 TH SINGLE PAGE - MASTHEAD 1 (RHP) 370 000 4 TH SINGLE PAGE - MASTHEAD 1 (RHP) 290 000 NDND NDND 222 ND2 . SINGLESINGLESINGLEINZERTNÍ PAGE PAGE PAGE - -TOCCELOSTRANA -TOC TOC 2 2(RHP) 2(RHP) (RHP) - OBSAH 2 (PIS) 390 000390 000390 000390 000 222 ND2 . SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE - -TOC -TOC TOC -2 2OBSAH(RHP) 2(RHP) (RHP) 2 (PIS)) 310 000310 000310 000310 000 5 TH SINGLE PAGE - MASTHEAD 2 (RHP) 360 000 5 TH SINGLE PAGE - MASTHEAD 2 (RHP) 280 000 RDRD RDRD 333 RD3 . SINGLESINGLESINGLEINZERTNÍ PAGE PAGE PAGE - -TOCCELOSTRANA -TOC TOC 3 3(RHP) 3(RHP) (RHP) - OBSAH 3 (PIS) 380 000380 000380 000380 000 333 RD3 . SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE - -TOC -TOC TOC -3 3OBSAH(RHP) 3(RHP) (RHP) 3 (PIS) 300 000300 000300 000300 000 6 TH SINGLE PAGE - CONTRIBUTORS (RHP) 350 000 6 TH SINGLE PAGE - CONTRIBUTORS (RHP) 270 000 THTH THTH 444 TH4 . SINGLESINGLESINGLEINZERTNÍ PAGE PAGE PAGE - -MASTHEADCELOSTRANA -MASTHEAD MASTHEAD 1 1(RHP) 1(RHP)- (RHP) TIRÁŽ 1 (PIS) 370 000370 000370 000370 000 444 TH 4 . SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE - -MASTHEAD -MASTHEAD MASTHEAD - TIRÁŽ 1 11(RHP) (PIS)1(RHP) (RHP) 290 000290 000290 000290 000 7 TH SINGLE PAGE - EDITOR‘S LETTER (LHP) 340 000 7 TH SINGLE PAGE - EDITOR‘S LETTER (LHP) 260 000 TH TH 555THTH 5 . SINGLESINGLESINGLEINZERTNÍ PAGE PAGE PAGE - -MASTHEADCELOSTRANA -MASTHEAD MASTHEAD 2 2(RHP) 2(RHP)- (RHP) TIRÁŽ 2 (PIS) 360 000360 000360 000360 000 555THTH 5 . 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SINGLESINGLESINGLECELOSTRANA PAGE PAGE PAGE - -EDITOR‘S -EDITOR‘S EDITOR‘S - ÚVODNÍK LETTER LETTER LETTER (LIS) (LHP) (LHP) (LHP) 260 000260 000260 000260 000 DOUBLE PAGE / PREFERRED POSITIONS DOUBLE PAGE / PREFERRED POSITIONS TH TH TH TH 88 TH–10TH–108 . –10THSINGLETHSINGLE. INZERTNÍ PAGE PAGE STRANA 330 000330 000330 000 88 TH–10TH–108 . –10THTHSINGLESINGLE. CELOSTRANA PAGE PAGE 250 000250 000250 000 V-GATE8 –10 COVERSINGLE PAGE 1 100 000330 000 V-GATE8 –10 COVERSINGLE PAGE 850 000250 000 INSIDE BACK COVER DP 620 000 INSIDE BACK COVER DP 460 000 DOUBLEDOUBLEDVOUSTRANY PAGE PAGE / /PREFERRED PREFERRED / POZIČNÍ POSITIONS POSITIONS UMÍSTĚNÍ DOUBLEDOUBLEDVOUSTRANA PAGE PAGE / /PREFERRED PREFERRED / POZIČNÍ POSITIONS POSITIONS UMÍSTĚNÍ 1DOUBLEST DOUBLE PAGE / PREFERREDPAGE POSITIONS 800 000 1DOUBLEST DOUBLE PAGE / PREFERRED PAGE POSITIONS 640 000 V-GATEV-GATEV-GATEV-GATE COVER COVER COVER OBÁLKA 1 100 0001 100 0001 100 0001 100 000 V-GATEV-GATEV-GATEV-GATE COVER COVER COVER OBÁLKA 850 000850 000850 000850 000 2 ND DOUBLE PAGE 780 000 2 ND DOUBLE PAGE 620 000 INSIDEINSIDEINSIDEZADNÍ BACK BACK BACK VNITŘNÍ COVER COVER COVER DPOBÁLKA DP DP - DVOUSTRANA 620 000620 000620 000620 000 INSIDEINSIDEINSIDEZADNÍ BACK BACK BACK VNITŘNÍ COVER COVER COVER DPOBÁLKA DP DP - DVOUSTRANA 460 000460 000460 000460 000 3 RD DOUBLE PAGE 760 000 3 RD DOUBLE PAGE 600 000 ST ST 1 1 ST1 ST 1 . DOUBLEDOUBLEDOUBLEINZERTNÍ PAGE PAGE PAGE DVOUSTRANA 800 000800 000800 000800 000 1 1 ST1 ST 1 . DOUBLEDOUBLEDOUBLEDVOUSTRANA PAGE PAGE PAGE 640 000640 000640 000640 000 4 TH DOUBLE PAGE 740 000 4 TH DOUBLE PAGE 580 000 ND ND 222NDND2 . DOUBLEDOUBLEDOUBLEINZERTNÍ PAGE PAGE PAGE DVOUSTRANA 780 000780 000780 000780 000 222NDND2 . DOUBLEDOUBLEDOUBLEDVOUSTRANA PAGE PAGE PAGE 620 000620 000620 000620 000 5 TH DOUBLE PAGE AND MORE 720 000 5 TH DOUBLE PAGE AND MORE 560 000 RD RD 333RDRD3 . DOUBLEDOUBLEDOUBLEINZERTNÍ PAGE PAGE PAGE DVOUSTRANA 760 000760 000760 000760 000 333RDRD3 . DOUBLEDOUBLEDOUBLEDVOUSTRANA PAGE PAGE PAGE 600 000600 000600 000600 000 DP BETWEEN SPECIAL POSITIONS* 700 000 DP BETWEEN SPECIAL POSITIONS 540 000 44TH4THTH4 . DOUBLEDOUBLEDOUBLEINZERTNÍ PAGE PAGE PAGE DVOUSTRANA 740 000740 000740 000740 000 44TH4THTH 4 . DOUBLEDOUBLEDOUBLEDVOUSTRANA PAGE PAGE PAGE 580 000580 000580 000580 000 55TH5THTH 5 . DOUBLEDOUBLEDOUBLEINZERTNÍ PAGE PAGE PAGE ANDDVOUSTRANA AND AND MORE MORE MORE A VÍCE 720 000720 000720 000720 000 55TH5THTH 5 . DOUBLEDOUBLEDOUBLEDVOUSTRANA PAGE PAGE PAGE AND AND AND MOREA MORE MOREVÍCE 560 000560 000560 000560 000 DPDPDP BETWEEN BETWEEN DVOUSTRANABETWEEN SPECIAL SPECIAL SPECIAL MEZI POSITIONS* POSITIONS* POSITIONS*SPECIÁLNÍMI POZICEMI* 700 000700 000700 000700 000 6DPDPTHDP -10BETWEEN BETWEEN DVOUSTRANABETWEENTH DOUBLE SPECIAL SPECIAL SPECIAL PAGE MEZI POSITIONS ANDPOSITIONS POSITIONSSPECIÁLNÍMI MORE 6TH POZICEMI 540540540 000540 000 000 000 DB BETWEEN SPECIAL POSITIONS* *TOC, MH, Contributors, Editor's Letter

*TOC,*TOC,*TOC, MH, MH, MH, Contributors, Contributors, Contributors, Editor's Editor's Editor's Letter Letter Letter *obsah, tiráž, autoři, úvodník

TECHNICAL SPECIFICATIONS INSERTS PERIODICITY: Monthly For inserts, sachet and special TECHNICKÉ SPECIFIKACE VKLADY Periodicita:FORMAT: měsíčník 230x285 mm Ohledněformats, vkládaných please, contacttiskovin, us Formát:Cover: 230x285 250g KM mm / 4 + 4 colors vzorků,and jinýchconsult speciálních prices. formátů TECHNICALTECHNICALTECHNICAL SPECIFICATIONS SPECIFICATIONS SPECIFICATIONS INSERTSINSERTSINSERTS Obálka:Inside: 250g 90g KL MWC / 4+4 / 4+5barevnost colors a jejich cen nás prosím kontaktujte. PERIODICITY:PERIODICITY:PERIODICITY: Monthly Monthly Monthly ForForFor inserts, inserts, inserts, sachet sachet sachet and and and special special special Papír:Binding: 80g MWC V2 - /Perfect 4+5 barevnost bound FORMAT:FORMAT:FORMAT: 230x285 230x285 230x285 mm mm mm formats,formats,formats, please, please, please, contact contact contact us us us Vazba: V2 – Perfect bound Cover:Cover:Cover: 250g 250g 250g KM KM KM / /4 / 4+ 4 +4 + 4colors 4colors colors andandand consult consult consult prices. prices. prices. Inside:Inside:Inside: 90g 90g 90g MWC MWC MWC / /4+5 /4+5 4+5 colors colors colors Binding:Binding:Binding: V2 V2 V2- -Perfect -Perfect Perfect bound bound bound 2019 digital advertising rates 2019 digitalceník advertising 2019 rates display formats 2019 digital advertisingPRICE PER WEEK rates PRICE PER WEEK displayFORMAT NAME formats SIZE iN px HOME PAGE OTHER SECTIONS PRICE PER WEEKCPT IN CZK CENAPRICE ZA PER TÝDEN WEEK V Kč billboarddisplay /megaboard formats 1350 x 300 150 000 130 000 displayFORMATdisplay NAME formáty formats SIZE iN px HOME PAGE OTHER SECTIONS Web and mobile / Image or video 970 x 250 NÁZEVbillboardFORMAT FORMÁTU NAME /megaboard ROZMĚR1350SIZE x iNiN 300 pxvpx px HOME HOME150 000 PAGEPAGE 130OTHERDALŠÍ 000 SEKCESECTIONS 3 Positions in section 300 x 250 billboardWebbillboard and mobile/megaboard /megaboard / Image or video 135097013501350 xx 250xx 300 300300 150 1500 150 150 000000000 130130 000000000 wide skyscraper article 160 x 600 80 000 web3Web Positions i mobil and mobile/ innebo section / video Image or video 970300970 x x250 250 Web/ Image or video 200 x 200 3 pozicewide33 PositionsPositions skyscraper v sekci inin sectionsection article 300160300300 x xx250 250600250 80 000 300 x 600 80 000 infinite scroll banner 160 x 600 1200 80 000 wideWeb/wide skyscraper Imageskyscraper or video article article 160200160 x xx 600 200600 80 80 000000 Web and mobile / Image or video 120 x 240 web/infiniteWeb/ image Image scroll nebo or video videobanner 200300200200 x xx200 200 200600 80 000 interstitial 320 x 480 1000 80 000 Webinfiniteinfinite and mobilescrollscroll /bannerbanner Image or video 300120300300 x xx 240600 600600 80 8080 000000000 infiniteMobile /scroll Image banneror video loop webinterstitialWeb a mobil and mobile / image / Image nebo videoor video 120320120120 x xx 240 240240480 80 000 Mobileinterstitial / Image or video loop 320 x 480 700 80 000 interstitialinterstitial 320320 x x 480 480 80 80 000000 Mobile / Image or video loop mobilMobile / image / Image nebo or video loop special formats FORMAT NAME DESCRIPTION HOME PAGE special formats PRICE PER WEEK IN CZK custom advertorialS PR article, made by editorial team 100 000* speciálníspecialFORMAT NAME formats formáty DESCRIPTION HOME PAGE Web and mobile / Image or video customFORMAT advertorial NAME S PRDESCRIPTION article, made by editorial team 100HOME 000* PAGE NÁZEVFORMAT FORMÁTU NAME POPISDESCRIPTION HOMEHOME PAGE Webvideo and advertorial mobile / Image or video Video made by editorial team 100 000* customcustom advertorialadvertorialS PR article,article, mademade byby editorialeditorial teamteam 100100 000*000*000* custom advertorials PR článek, zpracovává redakce 100 000* Web and mobile / VideoImage or video webvideoWeb i mobil and advertorial mobile/ image / Imagenebo video or video Video made by editorial team 100 000* *price doesn’t include production cost Webvideovideo and advertorialadvertorial mobile / Video Video made by editorial team 100100100 000*000* 000 * video advertorial Video zpracované redakcí 100 000* Web and mobile / Video Web and mobile / Video *price doesn’t include production cost web a mobil / video *price*price doesn’tdoesn’t includeinclude productionproduction costcost newsletter newsletter *ceny nezahrnují produkční náklady NÁZEVnewsletterFORMAT FORMÁTU NAME ROZMĚRSIZE iN vpx px CENAPRICE ZA PER KONTAKT DATABASE V K č banner in newsletter 10 000 bannernewsletterFORMAT in newsletter NAME SIZE iN px 10PRICE 000 PER DATABASE IN CZK webWeb a mobil and mobile / image / Imagenebo videoor video bannerFORMAT in NAME newsletter SIZE iNiN pxpx 10PRICE10 000 000 PER DATABASE Web and mobile / Image or video banner in newsletter 1010 000000 Web and mobile / Image or video Web and mobile / Image or video VOGUE.CZVOGUE.CZ PRICE* ceníkVOGUE.CZsocial pro media sociální advertising média 2019 rates 2019 CENA* VOGUE.CZ socialVOGUE.CZ media advertising rates 2019 25PRICE* 000 IN CZK* facebookfacebook -- videovideo advertorial 25 000 socialWeb and mobile media advertising rates 2019 PRICE* webfacebook i mobil - video advertorial 2525 000 000 facebook - shopping 35 000 facebookWebfacebookfacebook and mobile --- shoppingvideovideo advertorialadvertorial 252535 000000 000 Web and mobile webfacebookWeb a and mobil mobile- shopping 35 35 000 000 instagram - story (limited to 5) 70 000 instagramWebfacebookfacebook and mobile --- shoppingshoppingstory (limited to 5) 353570 000000 000 Mobile / Image or video webinstagramWeb i andmobil mobile - story (limited to 5) 70 70 000 000 instagram - post (1 month exclusivity) 100 000 instagramMobileinstagraminstagram / Image --- poststorystory or (měsíční video(limited(limited toexkluzivita)to 55)) 7070100 000000 000 Mobile / Image or video mobilinstagramMobile / /image Image - post nebo or (1 video month video exclusivity) 100 100 000 000 instagram - post tagging (1 month exclusivity) 100 000 instagramMobileinstagraminstagram / Image --- postpostpost or tagging(1 (1video monthmonth (měsíčníexclusivity)exclusivity) exkluzivita) 100100100 000000 000 Mobile / Image or video mobilinstagramMobile / /image Image - post nebo or tagging video video (1 month exclusivity) 100 100 000 000 *price doesn’t include production cost Mobileinstagraminstagram / Image -- postpost or tagging taggingvideo (1(1 monthmonth exclusivity)exclusivity) 100100* cena 000000 nezahrnuje výrobu a produkci Mobile / Image or video Mobile / Image or video *price doesn’t include production cost *price*price doesn’tdoesn’t includeinclude productionproduction costcost

scheduletermíny

UZÁVĚRKADATA DATE LEDEN-VYDÁNÍISSUE ÚNOR 2 01 9 OBJEDNÁVKYORDERS PODKLADŮDEADLINE VOF PRODEJI RELEASE OD 1-2/2019 JAN-FEB 2019 13. 11. 2018 Tue 16. 11. 2018 Fri 13. 12. 2018 Thu 1-2/2019 X X x x x BŘEZEN 2019 3 MAR 2019 15. 1. 2019 Tue 18. 1. 2019 Fri 14. 2. 2019 Thu DUBEN3 2019 4 APR 2019 12. 2. 2019 Tue 15. 2. 2019 Fri 14. 3. 2019 Thu KVĚTEN4 2019 5 MAY 2019 12. 3. 2019 Tue 15. 3. 2019 Fri 11. 4. 2019 Thu ČERVEN5 2019 6 JUN 2019 16. 4. 2019 Tue 19. 4. 2019 Fri 16. 5. 2019 Thu ČERVENEC6 2019 7 JUL 2019 14. 5. 2019 Tue 17. 5. 2019 Fri 13. 6. 2019 Thu SRPEN7 2019 8 AUG 2019 11. 6. 2019 Tue 14. 6. 2019 Fri 11. 7. 2019 Thu ZÁŘÍ8 2019 9 SEPT 2019 16. 7. 2019 Tue 19. 7. 2019 Fri 15. 8. 2019 Thu ŘÍJEN9 2019 10 OCT 2019 13. 8. 2019 Tue 16. 8. 2019 Fri 12. 9. 2019 Thu LISTOPAD10 2019 11 NOV 2019 10. 9. 2019 Tue 13. 9. 2019 Fri 10. 10. 2019 Thu PROSINEC11 2019 12 DEC 2019 15. 10. 2019 Tue 18. 10. 2019 Fri 14. 11. 2019 Thu LEDEN12 2020 1 JAN 2020 12. 11. 2019 Tue 15. 11. 2019 Fri 12. 12. 2019 Thu 1 Marie Jarosová Chief Advertising Officer [email protected] +420 603 178 029

Veronika Tejkalová Key Account Director [email protected] +420 777 188 870

Michaela Chramostová Michaela Kaločová Kamila Nováková Lucie Širůčková Digital Account Manager Account Manager Account Manager Head Of Projects & Events [email protected] [email protected] [email protected] [email protected] +420 725 240 570 +420 724 705 405 +420 602 441 428 +420 777 998 813