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Home , Abhishek Bachchan, Aishwarya Rai Bachchan, AmFAR, Charlize Theron, Freida Pinto, Hilary Swank

amfAR To Benefit amfAR, The Foundation for AIDS Research

November 2014 , India

Event Produced by Andy Boose / AAB Productions A Golden Opportunity amfAR held its inaugural Indian fundraising gala in Mumbai in November 2013. The event was hosted by amfAR Global Fundraising Chairman , and stars and . It was chaired by amfAR Chairman Kenneth Cole, Chatwal, Anuj Gupta, Rocky Malhotra, and .

Memorable Moments  The black-tie event, presented by Dr. Cyrus Poonawalla and held at The Taj Mahal Palace Hotel, featured a cocktail reception, dinner, and an exquisite gold-themed fashion show that showcased three of India’s most important fashion designers -- Rohit Bal, Abu Jani- Sandeep Khosla, and Tarun Tahiliani.  The evening concluded with a spirited performance by pop sensation Ke$ha, whose Hilary Swank for amfAR India songs included her hits Animal, We R Who We R, and Tik Tok. Among the Guests Neeta Ambani, Torquhil Campbell, Duke of Argyll, Sonal Chauhan, Venugopal Dhoot, Fakhri, Sunil Gavaskar, Parmeshwar Godrej, , , Tikka Kapurthala, Nandita Mahtani, Rocky The Love Gold Fashion Show for amfAR India Abhishek Bachchan, Sharon Stone, Nita Ambani, and Aishwarya Rai Bachchan for amfAR India Malhotra, Dino Morea, among many others.

Kenneth Cole and Sharon Stone for amfAR India

Total Media Impressions: 2.4 Billion Total Media Value: $1.6 Million

Aishwarya Rai Bachchan for amfAR India The Love Gold Fashion Show for amfAR India A Star-Studded Cast amfAR’s fundraising events are world renowned for their ability to attract a glittering list of top celebrities, entertainment industry elite, and international society.

Attendees have included:

Ben Affleck • Jessica Alba • Prince Albert of Monaco Marc Anthony • Giorgio Armani • Lance Armstrong • Alec Baldwin • • Kate Beckinsale • Harry Belafonte Gael Garcia Bernal • Beyoncé • Mary J. Blige • Adrien Brody • Carla Bruni-Sarkozy • • Guillaume Canet • Don Cheadle • • Sofia Coppola • • Penelope Cruz • Alan Cumming • Matt Damon • Benicio Del Toro • Hilary Swank, Kevin Robert Frost, and Sharon Stone for amfAR India Catherine Deneuve • Robert DeNiro • Leonardo DiCaprio Matt Dillon • Colin Farrell • Fergie • • Danny Glover • • Salma Hayek • Eva Herzigova Elizabeth Hurley Kristina Bazan for amfAR India Iman • Jeremy Irons • • Mick Jagger • Wyclef Jean • Elton John • Milla Jovovich • • • Karolina Kurkova • • • • Julianna Margulies Sienna Miller • • Kylie Minogue Angela Missoni • Mary-Kate and Ashley Olsen Clive Owen • • • • Freida Pinto • Aishwarya Rai • Natasha Richardson • Carine Roitfeld • Zoë Saldana Claudia Schiffer • • Liev Schreiber Mallika Sherawat • Gwen Stefani • Sharon Stone • Quentin Tarantino • • Christy Turlington • Donatella Dita Von Teese • • • Michelle Yeoh • and many more

Ke$ha for amfAR India Cyrus Poonawalla and Kenneth Cole for amfAR India Kim Kardashian Hilary Swank and Sharon Stone for amfAR India Mallika Sherawat

Deepa Mehta and Abu Jani and Sandeep Khosla for amfAR India

Maria Cuomo Cole for amfAR India Ke$ha for amfAR India

Sunil Gavaskar for amfAR India Aishwarya Rai Bachchan, Kenneth Cole, Abhishek Bachachan for amfAR India Hilary Swank for amfAR India Kevin Robert Frost, Sharon Stone, Kenneth Cole, Andy Boose for amfAR India The Coverage amfAR events are some of the most eagerly anticipated and widely publicized charity fundraisers each year, earning extensive press coverage that reaches around the globe. For example, virtually all major broadcast and print media outlets, as well as international wire services covered amfAR India 2013, with total media impressions exceeding 2.4 Billion.

The Foundation’s events are regularly featured in the pages of InStyle, People, , , Vogue, Dainik Jagran, Hindustan, Malayala , Times of India, Daily Thanthi, ’s Daily Mail, ,Times Now, Paris Match, NDTV, HELLO!, BUNTE, Le Figaro, Chi, CNN, Oggi, BBC, la Repubblica, Ananda Bazar Patrika, Corriere della Sera, Vanity Fair Italy, Daily, The Times, and countless other newspapers, magazines, websites, and trade publications worldwide. Broadcast leaders, such as Entertainment Tonight in the U.S., RTL in Germany, TF1 in , TV in China, and RAI in Italy, are often present to cover amfAR’s charity galas, auctions, and receptions; as are major wire services such as the , , Bloomberg News, and Agence France- Presse. Sponsorship Levels Presenting Sponsor Benefits Signature Sponsor Benefits amfAR has consistently demonstrated its ability • Inclusion as Signature Sponsor in all printed to host successful, large-scale fundraising events materials related to amfAR India, including: featuring prominent corporate partners and • Event invitations sent to amfAR’s international celebrities. amfAR has extensive event international social lists, amfAR’s celebrity organization and communications experience, and supporters, key tastemakers, and decision will work with you to develop a promotional strategy makers that maximizes the importance of your participation • Event programs and auction catalogs and your message. Below, you will find examples of • Logo inclusion on event’s media backdrop (step & some of the ways in which a Presenting Sponsorship repeat) on the red carpet of amfAR India will benefit your company. • Logo inclusion on event’s stage backdrop Ke$ha for amfAR India Sharon Stone and Cyrus Poonawalla for amfAR India • Logo inclusion on video screens displayed at • Prominent (top level, above the title) inclusion as various points during event Presenting Sponsor in all printed materials related • Opportunity for one corporate executive to be to amfAR India, including: listed as an Event Co-Chair on all related materials • Event invitations sent to amfAR’s (press releases, invitations, programs) international social lists, amfAR’s celebrity • Corporate message to receive mention in pre- and supporters, key tastemakers, and decision post-event press releases and tip sheets makers • Inclusion by amfAR in its coverage of amfAR India • Event programs and auction catalogs in a variety of print and electronic publications, • Prominent logo inclusion on the event’s media including: backdrop (step & repeat) on the red carpet • amfAR’s newsletter, Innovations, which • Prominent logo inclusion on the amfAR India stage mails to approximately 60,000 worldwide backdrop • amfAR’s website, www.amfar.org • Prominent logo inclusion on video screens • amfAR’s monthly e-News displayed at various points during event • event-specific e-blasts • Opportunity for one corporate executive to be • Category exclusivity no other brands competitive listed as an Event Chair to your core business will be in the Signature • Corporate message to receive prominent mention Sponsor category. in all pre- and post-event press releases and tip • Opportunity to participate in live auction sheets. • One table for ten guests at amfAR India • Prominent inclusion by amfAR in its coverage of • Creation of a visible association with one of the amfAR India in a variety of print and electronic Parmeshwar Godrej and Abhishek Bachchan for amfAR India world’s leading nonprofit organizations dedicated publications including: to the support of AIDS research, HIV prevention, • amfAR’s newsletter, Innovations, which treatment , and the advocacy of sound mails to approximately 60,000 worldwide AIDS-related public policy. • amfAR’s website, www.amfar.org

• amfAR’s monthly e-News Prince Albert and Princess Charlene of Monaco • event-specific e-blasts • Category exclusivity—no other brands competitive to your core business will be in the Presenting Sponsor or Signature Sponsor category. • Opportunity to have an amfAR-secured celebrity sell your product during live auction • Two tables for ten guests each at amfAR India • Creation of a very visible association with one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy.

Rocky Malhotra for amfAR India , Sophie Chaudhary, and Sonal Chauhan for amfAR India amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Paci c. TREAT Asia has become a for regional collaboration on treatment preparedness, education, training, and clinical research.

The GMT Initiative strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS.

Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.

www.amfar.org