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Cinema Against AIDS Thursday, May 22, 2014 Cannes, France

Event Produced by Andy Boose / AAB Productions A Golden Opportunity Cinema Against AIDS Cinema Against AIDS is the most eagerly anticipated and well-publicized event held during the , and is one of the most successful and prominent charitable events in the world.

The evening is always marked by unforgettable moments, such as Sharon Stone dancing to an impromptu performance by Sir Elton John and Ringo Starr, Dame Shirley Bassey giving a rousing performance of the song “Goldfinger,” bestowing a kiss on a lucky auction bidder, and another lucky bidder winning the chance to go on a trip to space with Leonardo DiCaprio. Leonardo DiCaprio

The 2012 and 2013 galas also included a spectacular fashion show curated by Carine Roitfeld and featuring the world’s leading models and one-of-a-kind looks. The event consistently has the most exciting and diverse guest list of any party held during the festival. It includes many of the celebrities and personalities associated with the film festival while also attracting familiar faces from the worlds of fashion, music, business, and international society.

Madonna

Karolína Kurková and A Star-Studded Cast amfAR’s international fundraising events are world renowned for their ability to attract a glittering list of top celebrities, entertainment industry elite, and international society—as well as the press that goes along with such star power.

In just the past few years, the guest list has included such luminaries as:

Ben Affleck • Albert of Marc Anthony • Giorgio • Lance Armstrong • Elizabeth Banks • Dame Shirley Bassey • Gael Garcia Bernal • Beyoncé • Mary J. Blige • Emily Blunt Adrien Brody • Carla Bruni-Sarkozy • Jessica Chastain • • George Clooney Penelope Cruz • • Leonardo DiCaprio • Jessie J • Eva Herzigova Elizabeth Hurley • Iman • Mick Jagger • Sir Elton John • Milla Jovovich • • Karolina Kurkova • • Dylan McDermott • Kylie Minogue Angela Missoni • Mary-Kate and Ashley Olsen • Natalie Portman • Aishwarya Rai • Natasha Richardson • Carine Roitfeld • Zoë Saldana Gwen Stefani • Ringo Starr • Sharon Stone • • Christy Turlington Donatella • Dita Von Teese • Michele Yeoh • • and many, many more. fun.

Robin Williams Zoë Saldana

Sean Penn and Robert DeNiro Jennifer Lopez , George Clooney, and Matt Damon

Aishwarya Rai Samuel L. Jackson Uma Thurman

Jeremy Renner and Nicole Kidman Elizabeth Banks Penelope Cruz, Mary-Kate Olsen, Javier Bardem, Salma Hayek, and Ashley Olsen

Annie Lennox

Audrey Tautou Milutin Gatsby and Sarah Ferguson Curtis ‘50 Cent’ Jackson Anna Della Russo

Kenneth Cole and Harvey Weinstein Christoph Waltz Diane Kruger and

Elizabeth Hurley

Jessica Alba Grace Jones and Karl Lagerfeld Sean ‘Diddy’ Combs

Gerard Butler

Mary J. Blige Sheryl Crow The Ultimate Gold Fashion Show curated by Carine Roitfeld

Alessandra Ambrosio Rosie Huntington-Whiteley Kate Beckinsale and Russell Crowe Julianna Margulies

Kanye West

Kim Kardashian Robert Pattinson Gwen Stefani

Kirsten Dunst Joely Richardson Ryan Gosling, Emily Blunt, and Harvey Weinstein Michelle Williams

Boy George Janet Jackson Milla Jovovich, Sharon Stone, and Jessica Chastain

Vladimir Restoin Roitfeld and and Karolina Kurkova

Danny Glover and Goldie Hawn Dev Patel and Freida Pinto Press Coverage

Cinema Against AIDS is eagerly anticipated and widely publicized every year, earning extensive press coverage that reaches around the globe. Virtually all major international broadcast and print publications regularly cover the event.

Coverage is featured in the pages of InStyle, People, , , Vogue, Daily Mail, Match, Hello, Bunte, Le Figaro, Chi, Oggi, La Repubblica, Corriere della Sera, Vanity Fair Italy, , , and countless other newspapers, magazines, websites, and trade publications worldwide. Broadcast leaders such as in the U.S., RTL in Germany, TF1 in France, Hong Kong TV in China, and RAI in Italy, are always present to cover the event, as are major wire services such as the , Reuters, Bloomberg News, and Agence France-Presse. Total media impressions for the Cinema Against AIDS 2013 event exceeded 10,000,000,000.

July 2012 Circula�on: 457,100

May 23, 2012 Circula�on: 296,461

May 30, 2012 Circula�on: 688,359

May 25, 2012 Unique Visitors Per Month: 308,905 May 25, 2012 Unique Visitors Per Month: 1,135,720

May 25, 2012 Unique Visitors Per Month: 1,135,720

(con�nued) May 30, 2012 May 25, 2012 Circula�on: 688,359 Unique Visitors Per Month: 308,905

May 26, 2012 Unique Visitors Per Month: 149,765

Sponsorship Levels Presenting Sponsor • Prominent inclusion as Presenting Sponsor in all printed materials related to Cinema Against AIDS 2014, including: • Event invitations sent to all prominent film festival registrants, all major executives, amfAR’s international social lists, amfAR’s celebrity supporters, key tastemakers, and decision makers • Event program Carine Roitfeld and Kenneth Cole • Auction catalog • Prominent logo inclusion on Cinema Against AIDS 2014 media backdrop on the red carpet • Prominent logo inclusion on Cinema Against AIDS 2014 stage backdrop • Opportunity for one corporate executive to be listed as an Event Chair on all related materials (press releases, invitations, programs) • Corporate message to receive prominent mention in pre- and post-event press releases and tip sheets. (As with amfAR’s other Cinema Against AIDS events, Cinema Against AIDS 2014 is expected to generate significant international print and electronic media attention.) • Category exclusivity • No other brands competitive to your core business will be in the Presenting Sponsor or Co-Sponsor Claudia Schiffer category. • Company name will be included on event tickets or event ticket delivery device • Prominenet logo inclusion on video screens at various points during the event • Two tables for 10 guests each at Cinema Against AIDS 2014 • Eight additional tickets to the official amfAR After Party • Creation of a very visible association with one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy.

Michel Hazanavicius and Bérénice Bejo

Roberto Cavalli, Eva Cavalli, and Robin Cavalli Liberty Ross

President Dame Shirley Bassey

Signature Sponsorship • Inclusion as Signature Sponsor in all printed materials related to Cinema Against AIDS 2014, including: • Event invitations sent to all prominent film festival registrants, all major Hollywood executives, amfAR’s international social lists, amfAR’s celebrity supporters, key tastemakers, and decision makers • Event program • Auction catalog • Logo inclusion on Cinema Against AIDS 2014 media backdrop on the red carpet • Logo inclusion on Cinema Against AIDS 2014 stage , Domenico Dolce, Stefano Gabbana, Eva Herzigova backdrop • Opportunity for one corporate executive to be listed as an Event Co-Chair on all related materials (press releases, invitations, programs) • Corporate message to receive mention in pre- and post- event press releases and tip sheets. (As with amfAR’s other Cinema Against AIDS events, Cinema Against AIDS 2014 is expected to generate significant international print and electronic media attention). • Category exclusivity • No other brands competitive to your core business will be in the Signature Sponsorship category • Company name will be included on event tickets or event ticket delivery device • Prominenet logo inclusion on video screens at various points during the event • One table for 10 guests at Cinema Against AIDS 2014 • Four additional tickets to the official amfAR After Party • Creation of a visible association with one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy.

Petra Nemcova Charlene, Princess of Monaco

Juliette Lewis and Renzo Rosso Cinema Against AIDS XX

Georgina Chapman and

Christian Louboutin Naomi Campbell, L’Wren Scott, Mick Jagger Nina Dobrev

Luke Evans and Hot Chelle Rae Kylie Minogue

Caroline Scheufele and Zhang Ziyi Dylan McDermott

Peter Dundas and Carine Roitfeld

Ellie Goulding Kristin Scott Thomas and The Perfect Black Wardrobe

Zachary Quinto Aloe Blacc Hilaria Baldwin and

Isabeli Fontana Andrew Bolton and Thom Browne

Kenneth Cole, Sharon Stone, Rosario Dawson, and Adrien Brody amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a for regional collaboration on treatment preparedness, education, training, and clinical research.

The GMT Initiative (formerly the MSM Initiative) strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS.

Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.

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