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SPECIAL MARCH 2015 // ITB EDITION FOR EXPERTS IN HOSPITALITY & TOURISM Hotel Industry 2015: Between Mainstream and Mindset hospitalityINSIDE Special ITB 2015 March 2015 2 Your partner for holistic spa concepts For more than 25 years THALGO COSMETIC stands for strong brands, unique spa concepts, inten- sive training as well as for professional marketing and consulting services. Versatile treatment concepts, sensory spa rituals Permanent developments, an excellent insight on and efficient cosmetics create holistic spa con- new trends due to long-term experience, a com- cepts, that completely match the requirements of prehensive training program and a customizable our corporate partners and our costumers. shop concept are the keys for your success. [email protected] | .at · www.thalgo-cosmetic.de | .at AZ_HospitalityInside_2015_B.indd 1 23.01.2015 15:27:30 March 2015 hospitalityINSIDE Special ITB 2015 Dear hospitalityInsiders and guests of ITB 2015, The "ITB Hospitality Day" has a good reason to celebrate: this year marks the 10th anniversary of the hotel conference! What started in March 2006 with 880 participants has attracted 12,600 ITB visitors in total until last year. As organizer of this conference, I would like to take this opportunity to say a big thank you to all the panelists of the years past! Without the know- how of these hoteliers, tourist experts and specialists – also from other sectors – the Hospitality Day wouldn't have become a magnet at the ITB congress. On pages 14-15 we look back with a few pictures ... Over and over again, we have discussed challenges, in step with practice, controversially, objec- tively and passionately. And, of course, as internationally as possible to do justice to ITB's reputation as the largest tourism trade fair in the world. On this big birthday, the ITB Hospitality Day will deal with the truly big trends and let minds wander ... What changes will have which consequences, and how should you position yourself in the future? The hotel business has become extremely fragile over the past few years. The keywords of the 2015 "ITB Hospitality Day" are: cyber attacks, sharing eco- nomy, budget and luxury & lifestyle, digitization vs. values, and online distribution. And there is yet another reason to celebrate: this year is hospitalityInside. com's 10th anniversary. In 2005, we considered ITB a perfect occa- sion to start an ad-free German/English hotel magazine – solely online! Ten years ago, this was rather bold, but this multiple somer- sault has paid off: hospitalityInside has readers in more than 20 countries and is considered – small but powerful – one of the 3 opinion leaders among international hotel trade media. You can find our retrospect on pages 6-7. Let's have a toast; pay us a visit at the "World of Hospitality" in hall 9, booth 109! For the fourth time, we are present at ITB with a joint booth and we're happy that we have managed to assem- ble a circle of both well-known and competent co-exhibitors once again this year (see pages 8-11). Since 2011, this ITB special issue has presented insights into the trade fair, the ITB Hospitality Day as well as the joint booth. In addition, you can find articles from the hospitalityInside.com online magazine that are normally reserved for our subscribers (starting on page 20). This special issue is also available online in both German and English at www.hospitalityinside.com. I wish you all a successful ITB 2015! Yours, Maria Puetz-Willems Editor-in-Chief hospitalityInside.com ELLERIE & TOURISMUS AUS HOT SPECIALXPERTEN MÄRZ 2015 // ITB-AUSGABE FÜR E TY & TOURISM SPECIALXPERTS IN HOSPITALI ION FOR E MARCH 2015 // ITB EDIT Visit us! Hotellerie 2015: WORLD OF HOSPITALITY Zwischen Mainstream und Mindset ITB, Hall 9 Hotel Industry 2015: Stand 109 Also available as Between Mainstream and Mindset eMagazine at Inside.com ! www.hospitality 3,900 copies distributed. hospitalityINSIDE Special ITB 2015 March 2015 CONTENT Editorial 3 Small, sophisticated, personal 19 B2B fair loop a complete success: Mirror for luxury trends 10 years of HospitalityInside – Thank you! 6 Copy & Paste 20 4 A pool of renowned businesses 8 The next plague: Exchangeable lifestyle brands flood the market "World of Hospitality" at ITB 2015 and its co-exhibitors Managers searching for truffels 23 Increasing IT influence 12 4th "Freitagshappen" focused on lifestyle & luxury hotels ITB Berlin 2015: 190 exhibitors and a lot of innovation Budget in a royal dress 24 226 speakers and 12,600 attendees 14 Motel One Vienna Staatsoper & Ruby Vienna 10 years ITB Hospitality Day: stand for a new competition A global mirror of the colourful hotel world Yotel is a Mindset 26 Trends every hour 16 Concept being transferred to cities – Robots & more 10th ITB Hospitality Day: On track with the big movements New desire for health 28 In search of sentiment – live und online 18 Nature, vegan and deep-penetrating 4th "HospitalityInside Investment Barometer" supported by ingredients drive well-being trends Union Investment IMPRINT Publisher: hospitalityInside GmbH, Paul-Lincke-Strasse 20, 86199 Augsburg, Gemany. www.hospitalityInside.com // Editorial office: Maria Puetz- Willems, Editor in chief, hospitalityInside.com // Articles: The articles published in this Special are written on the occasion of ITB 2015 or are extracts of articles published in the online magazine www.hospitalityInside.com // Authors: Romana Kanzian, Maria Puetz-Willems, Susanne Stauss // Cover: © Yotel // Photos were kindly provided by the persons and hotels/companies mentioned, also by Camflight, Bernotat, Fairtrade Deutschland, Christian Mueller Fotolia, Hans-Juergen Krahl Fotolia, Mark f Fotolia, Jonas Wolff Fotolia, ITB Berlin, Maria Pütz-Willems // Advertisements: This Special was sup- ported Messe Berlin, Motel One, Ronnefeldt, Thalgo Cosmetic // Layout: Cornelia Anders, www.blueorangeblue.de // Print: Silber Druck, www.silber- druck.de // Copyright: hospitalityInside GmbH. This content is protected by law. Publishing this content or parts of it in print or online media requires the written permission of hospitalityInside GmbH. In case of violation we will charge current market fees. Beyond, we reserve the right to take legal action and claim damages. March 2015 hospitalityINSIDE Special ITB 2015 Power napping under a hood 30 Trend: Hotels can benefit from their guests' growing need for sleep Images from a drone 32 5 Future of Hotel Marketing: How an octocopter and videos can enliven it Travellers want more mobility 34 Future of mobility: The market lags far behind the expectations The standard off-the-shelf is taboo 36 How purchasing companies view trends – Young hoteliers calculate differently Fair is Eco & Social 38 Fairtrade products growing in popularity – New USP for hotel industry PARTNERS 2015 Partners of the joint stand "World of Hospitality“ 2015 are (in alphabetical order): Horwath HTL (consulting firm) hospitalityInside (publishing company), i-FRONTDESK (mobile Concierge), KOS International (object textiles), Macnetix (digital signature and IPTV specialist), Media Carrier (content provider), MIKU (tiles and natural stones), Motel One Group (hotel group), NextGenOpti (software developer), Puetter GmbH (eCom- merce consultant) hospitalityINSIDE Special ITB 2015 March 2015 Thank you for 10 years of HospitalityInside Dear hospitalityInsiders, independence of the press, and the responsibility of all for the When we announced the start of hospitalityInside.com in the community has been the basis for living and the economic activi- middle of February 2005, only very few believed in the success of ties in our society up to the present day. a solely editorial online medium without any advertisements. We are happy to see that a "community" has formed around hos- At ITB 2015, our hotel trade magazine will celebrate its 10th anni- pitalityInside in the past 10 years. It accompanies and inspires us. versary and nobody has copied our model so far: hospitalityInside. With our magazine, the events and our activities, we would like to com is – just as conceived from the beginning – "online only", bring this network closer together, online as well as offline, pro- published in two languages (German/English) and it refrains from vide a platform for good ideas, and enable new cooperations and advertisements (except for this marketing Special). partnerships in future. Top managers, who are frequent travellers, read our magazine We provide transparency. On that account, we will continue each any time at any place, we have readers in more than 20 countries week to reduce the flood of information radically to the essential and are able to criticise – objectively and constructively – as we and broach subjects again as soon as there is a space. We are are not controlled by advertising budgets. The readers pay for this able to accomplish this with a set of clear rules for professional sophisticated editorial online information service with their sub- journalists, who take their readers seriously, listen to them and scriptions. pick up on their issues. In future, we also wish to think value-orien- Managing directors and board members, general managers of ted and act fairly towards our partners. We are all convinced in 6 hotels, heads of staff departments, owners, investors and finan- the team: it pays off to remain true to these principles. ciers appreciate the up-to-date variety and editing of topics and We would like to thank all those sincerely, who have accompanied news. Even critical words rarely lead to disagreements as we have us in numerous ways! Thank you for 10 years of HospitalityInside!" proved often enough in the meantime that we do not want to harm but convey an objective and constructive picture of the mar- Publishing & Editorial, ket, its participants and their opinions. Freedom of expression, Michael Willems & Maria Puetz-Willems 0 1 2 3 4 2005 2006 2007 2008 2009 1st issue Premiere "ITB 2nd "ITB Take-over "Hos- Premiere published Hospitality Hospitality Day" pitality Industry networking on March 11 Day", ITB Berlin Dialogue", Expo event "BRICKS & Real Munich BRAINS" http://www.hospitalityinside.com/articles/print-article,editorial-11-03-..
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