Leisure Management Issue 4 2014

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ISSUE 4 2014

A SEA NIGEL WALKER OF RED The English Institute of Ceramic artist Paul Sport’s director Cummins on his on preparing Tower of London for Rio 2016 poppy installation

RIDING THE WAVE MERLIN & The latest on DREAMWORKS Bristol’s plans for an artiﬁ cial On teaming up surﬁ ng lake to create Shrek- themed attractions

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BLOG.LEISUREMEDIA.COM PEACE

We can play our part in commemorating the end of war and celebrating enduring peace as the world strives for solutions to conﬂict

he cover of this issue of Leisure Management shows Kate Middleton The tourism and leisure planting a poppy in the moat of the Tower of London, as part of an art industries bring people installation called Blood Swept Lands and together, encourage them T Seas of Red , which commemorates the 100th anniversary of the end of World War 1. to be reflective, to share The installation is by ceramic artist Paul Cummins, who was inspired by a poem of the same name by an and learn from mistakes, to unknown soldier. He worked with a team of artists to heal and to celebrate life hand-make the poppies in a studio in Derby, UK and collaborated with stage designer Tom Piper to bring the installation to fruition in partnership with the Tower. Volunteers planted 120,000 ceramic flowers before the opening on 4 August – 100 years to the day after historic visitor attractions at the heart of a global event and Britain declared war on Germany. They’ll continue to plant the dignity, creativity, beauty and audacity of the idea is to them until the last flower is laid symbolically on Armistice be celebrated. It’s simply breathtaking and very moving. Day – 11 November 2014. A total of 888,246 will be With so much conflict in the world, it’s important to planted, one for each British casualty. remember troubles can subside and we can find enduring The poppies, which range in size from one to two feet, peace. Work such as Blood Swept Lands and Seas of Red are for sale on the Tower of London website with all the – and its glorious setting in what was once a military profits going to a number of service charities. building – have powerful and positive symbolism. Web outreach has been organised as part of the The tourism and leisure industries have the power project, making it possible for people to dedicate a to bring people together, to encourage them to be poppy to a specific person or to make a donation on reflective, to share and learn from mistakes, to heal, behalf of someone living or dead. The dedications are to celebrate life, to overcome barriers and to build searchable on the website for all to see. understanding. Many of the world’s problems result from The installation was officially opened by Middleton, with inequality, ignorance and poverty and our industries Princes William and Harry on 5 August and you can find can help to redistribute wealth, improve quality of life, out more about it on page 8 where we profile Cummins. educate and bring economic opportunity. This poignant commemoration visually illustrates the And it’s a virtuous circle, because tourism and leisure human cost of the conflict, bringing home how many can only thrive where there is peace and stability, so the people lost their lives. The Tower appears to be bleeding, work we do to grow our industry then in turn feeds its as the moat gradually fills with scarlet. success and leads us in an ever more positive direction. For the Tower of London to be the focus of this commemoration places one of the world’s most iconic Liz Terry, editor @elizterry

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ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 3 WELCOME

EIS head Nigel Walker talks about leading the “team behind the team” PAGE 34

A hi-tech surfing lake will be an engineering first, Nick Hounsfield says PAGE 10

8 People News 26 Design News 40 A good workout Paul Cummins’ poppy installation, the BIG’s safari zoo, Frank Gehry’s Louis From the gym using old squash balls to latest on Bristol’s proposed surfing Vuitton Foundation and a compostable help autistic children to a project aimed lake and architect Shigeru Ban on the tower made from mushrooms at reintegrating war veterans, we look at opening of the Aspen Art Museum how the fitness industry is doing its bit 34 Nigel Walker 14 Sector News The ex hurdler and rugby player talks 46 Singapore Sports Hub From spa to sports and technology to about the challenges of leading the Tom Walker finds out how Singapore’s tourism, we look at leisure’s big stories English Institute of Sport new national stadium took shape

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Gymtopia combines good deeds and ﬁ tness. Ray Algar explains how PAGE 40

Merlin’s Mark Fisher spills the beans on Shrek’s Far, Far Away Adventure PAGE 56

50 Active Design 56 The art of collaboration 110 Back to basics Could adopting a different approach Dreamworks and Merlin tell us about Grahame Senior takes a look at the to city design help make residents the new Shrek-themed attractions trend for more casual dining, and healthier? Jacqueline Bennett reports rounds up some operators doing it well 62 LIW show preview 54 Vasper: A cool customer Nicky Jobson on Leisure Industry Week 112 Directory We explain the science behind Vasper, a high-tech ﬁ tness system that’s being 66 LIW exhibitor news 114 Last Word used by athletes and astronauts LIW product launches and innovations Jorvik’s Sarah Maltby

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 5 the team Email: contact’s full name @leisuremedia.com Subscriptions Denise Adams +44 (0)1462 471930 [email protected] Choose how you read Circulation Manager Leisure Management... Michael Emmerson +44 (0)1462 471932 Editor Liz Terry +44 (0)1462 431385 Managing Editor Magali Robathan PRINT DIGITAL PDF +44 (0)1117 9723101 Leisure Management Read Leisure Management The magazine is also Contributors is available in print on free on Digital Turning available as a PDF edition Katie Buckley subscription. Sign up Pages and enjoy extra for readers who want to +44 (0)1462 471936 at leisuresubs.com links and searchability read offline or on tablet Katie Barnes +44 (0)1462 471925 Head of News Jak Phillips OTHER RESOURCES FROM LEISURE MANAGEMENT +44 (0)1462 471938 Assistant Editor/News Tom Anstey Leisure Handbook leisuremanagement.co.uk +44 (0)1462 471916 A joint venture between Leisure Leisure Management’s website leisure-kit.net Management and sister magazine features daily leisure news and Kate Corney Leisure Opportunities, the Leisure jobs, as well as access to digital +44 (0)1462 471927 Handbook is a reference guide for editions of Leisure Management Publisher decisionmakers across the industry. and links to other Leisure Media Chris Barnard QRead it online: magazines and websites. +44 (0)1462 471907 www.leisurehandbook.com/digital QVisit the website: Display Advertising QDownload the PDF edition: www.leisuremanagement.co.uk Julie Badrick www.leisurehandbook.com/pdf +44 (0)1462 471919 Astrid Ros +44 (0)1462 471911 Leisure Opportunities Jan Williams Leisure Management E-zine Our sister title focuses on news, +44 (0)1462 471909 The Leisure Management e-zine jobs and training. It has a daily Advertising artwork brings the best of the weeks’ website, leisureopportunities.com, Ed Gallagher news and jobs to your inbox every an e-zine and instant alerts service. +44 (0)1905 20198 Thursday. Covering everything from QRead it online: Design sport and spa to health and fitness, www.leisureopportunities.co.uk/digital Andy Bundy attractions, tourism and hospitality. QDownload the PDF edition: +44 (0)1462 471924 QSign up here: www.leisureopportunities.co.uk/pdf Internet www.leisuremedia.com/subscribe QSign up for the e-zine: Dean Fox www.leisuremedia.com/subscribe +44 (0)1462 471900 Emma Harris +44 (0)1462 431385 leisure-kit.net Tim Nash The search engine for buyers lists Instant alerts & RSS +44 (0)1462 471917 contacts and details for 5,000 Get the news as it happens and find Michael Paramore suppliers. Find all the connections out about the latest job openings +44 (0)1462 471926 you need to streamline your buying and tenders the second they’re Financial Admin and get news via the weekly e-zine. posted online, by signing up for Denise Adams QVisit the website: our free, customisable instant +44 (0)1462 471930 www.leisure-kit.net news alerts and RSS feeds. Credit Control QSign up for the e-zine: QSign up here: Rebekah Scott www.leisuremedia.com/subscribe www.leisuremedia.com/subscribe +44 (0)1462 431385

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Q The far-reaching Q No more black tie: the Q Prince William’s Q The world’s leading beneﬁts of a healthy gut trend for casual dining Maldivian hideaway gallery architecture

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SPORTS LEISURE SPA OPPORTUNITIES AM2 MANAGEMENT OPPORTUNITIES Q Delos, WTS announce Q Dubai to build Q Commonwealth Q Legal challenge leaves strategic alliance Legoland, Motiongate legacy: a review Spurs in stadium limbo and Bollywood parks Q AW Lake plans hot Q Does nudging succeed Q Teenage girls reject spring spa resort at Q Top architects to in changing behaviour? sport because of “ugly” Chinese nature reserve transform London’s PE kits, study shows Science Museum Q Singapore strengthens Q SkyTeam’s facility at major event credentials Q Cycling in the UK Heathrow airport trials Q Croatia welcomes with S$1.3bn Sports Hub more popular than ever exclusive yoga scheme its ﬁrst waterpark

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ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 7 LEISURE MANAGEMENT PEOPLE

“People should get involved in physically making things so that they mean something more” Paul Cummins, ceramic artist PHOTO: FLICKR/MARTIN PETTITT rtist Paul Cummins' Blood Swept Lands And Seas of Red art installation is taking shape at A the Tower of London. More than 800,000 ceramic poppies are being planted at the Tower in order to commemorate the British and Commonwealth soldiers who died during the First World War. The installation, which was unveiled at the start of August, will see 888,246 poppies progressively fi lling the moat, creating a dramatic display. The last fl ower will be planted on Armistice Day, 11 November 2014. “There will literally be 16 acres of ceramic fl owers around the moat to know who've died [during the war]. encase it to represent the people who The eye-catching poppies appear “I prefer to make my work using as died at the front of the First World to cascade out of the Tower of little machinery as possible. People War,” said Paul Cummins. London and into its moat should get involved in physically Cummins was inspired by a line making something so that it means in the will of a Derbyshire service- something more.” man who died in Flanders in which he everything myself but I need help The fl owers are on sale for £25 each, described the 'blood-swept lands and with this because there are so many with 10 per cent of each poppy being seas of red, where angels fear to tread'. poppies," he said. "I've managed to donated to six service charities. Sales Cummins enlisted the help of a gather together a lot of people – sev- of the poppies raised more than £2.5m team of volunteers to make the pop- enty per cent of whom are artists in the fi rst two days alone. pies, which are being assembled – who all have a direct link to a mem- and fi red in Derby. “I normally make ber of the armed forces, or people they paulcumminsceramics.com

8 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The installation was unveiled by Prince William, Kate Middleton and Prince Harry in August PHOTO: GETTYIMAGES PEOPLE

“Bristol has strong links to ground- breaking engineering. The Wave could build on this reputation” Nick Hounsﬁ eld, co-founder, The Wave

fter receiving plan- a culinary garden and herb gardens. ning consent in June A core facility building will house a this year, The Wave café, an educational space to support Bristol – a £6m man- school visits and a small retail space. A made surfi ng lake According to the founders, Bristol is planned for greenbelt land outside the perfect location for the project. Easter Compton near Bristol – has “From Brunel to Banksy, Bristol has been awarded up to £840,000 fund- always been a leader – The Wave ing by The West of England Local could build on this reputation,” said Enterprise Partnership (LEP). Hounsfi eld. “From Brunel to Concorde, The project, which is the brainchild there's long tradition of engineer- of Nick Hounsfi eld and Tobin Coles, ing fi rsts in the city. This technology will feature a freshwater lagoon which seems a natural fi t. will use Wavegarden® technology "Bristol also offers an opportunity to by Instant Sport in Spain to generate tap into other areas that are important surfi ng waves suitable for begin- to us, such as getting more city-based ners and experienced surfers. The children into the water and making a site will also feature a swimming lake The surfi ng lake will be at the change to the lives of those from some and multifunctional gardens includ- centre of the development, with of the city’s most deprived areas.” ing an activity garden, barefoot trails, other facilities around it a sensory garden, a healing garden, the-wave.co.uk/Bristol

10 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 PEOPLE

“The public sector really rose to the challenge of the Tour de France” Nicky Roche, CEO, TdFHUB

he Tour de France's fi rst winning 2012 London Olympic bid. three stages in England In 2007, she was named a direc- this summer were hailed tor at the Government Olympic as the "grandest opening Executive (GOE), where Roche T in the race’s history,” by worked closely with all stakehold- race director Christian Prudhomme. It ers – LOCOG, ODA and GLA – and is estimated that more than 4 million helped shape the Olympic journey people packed the sides of roads dur- from start to fi nish. “My responsibili- ing the fi rst three days, which saw ties for the 2012 project didn’t come the riders travel from York to London. to an end until March 2013 when the Lavishing praise on the public who handover to Rio was completed,” she lined the roads as well as the English said. Soon after, in August 2013, she organising team, the Tour de France was appointed as CEO of TdFHUB. director Christian Prudhomme said it One of the fi rst tasks Roche faced is not a question of “if but when” the was to work with the French team to Tour returns to British shores. Nicky Roche was appointed chief get the fi nal route confi rmed. “Once The TdFHUB, a subsidiary of UK executive of the TdF HUB 2014 in that was done, we could then start Sport, was led by Yorkshire-born August 2013 planning where the crowds would be, Nicky Roche. A keen sports fan, how we would be able to get them in Roche’s journey to lead the TdFHUB and out safely and so on,” she said. is a curious one, but demonstrates thought it was my ideal job but that The most rewarding aspect for her passion for sport. I’d never get it – until the DCMS’ per- Roche was the public’s reaction to the “I had been working for the Home manent secretary, Sue Street, called event. “Watching the huge crowds Offi ce as a civil servant for quite a and encouraged me to go for it.” line the route pretty much from start time when, in 2004, I saw the role At the DCMS, Roche worked to fi nish was amazing,” she said. of director of sport advertised in closely with Tessa Jowell and was The Sunday Times.” Roche said. “I part of the team that worked on the uksport.gov.uk

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 11 PEOPLE

“We set out to unite hockey fans under a single cause” Richard Loat, founder, Five Hole for Food

volunteer-driven, non- Richard Loat, a young serial entrepre- profi t organisation in neur who described the project’s aim In an annual tour, FHFF travels Canada is using ice as mobilising the disengaged. across Canada playing hockey A hockey – the country’s “We want to use the power and for local food banks national game – as a passion of sport to inspire micro vehicle for social change, and reaching activism which creates a signifi cant a new generation of social entrepre- collective impact,” he said. hockey fans under a single cause. neurs. Five Hole for Food (FHFF) is a “Our goal has always been to From there, we started hosting ball nationwide project with a bold, enter- mobilise people, and disrupt typical hockey events for people to partic- prising and entrepreneurial approach philanthropic processes in sup- ipate in and to donate to the local aimed at helping those most at need. port of charity. At the moment, this food bank – and the idea has taken off Over the past four years, FHFF has is directed specifi cally towards food since then.” raised in excess of 1 million pounds security, but it's not limited to that in FHFF has since grown under the of food in support of local food its future development.“ umbrella Sport for Food, to include banks across Canada. Armed The idea of using hockey for Footy for Food (a football programme) with national partners, social good came to Richard and a soon to be launched Hoops for more than 40 volunteers following the 2010 Olympic Food (a basketball programme). and an identity borne Games, held in Vancouver. Loat is also planning to make the from social media, FHFF “There was a real energy concept global. “I think the most has set out to bring com- around hockey following the ambitious part so far has been taking munities together. 2010 Games, as it was things outside of Canada and start- The organisation is the great unifi er for ing to lay a footprint in Continental the brainchild of Canada. As a Europe,” he says. “It's been exciting result we set Richard Loat out to unite fi veholeforfood.com

12 ISSUE 4 2014 © cybertrek 2014 Inviion® - by Schletterer Consult GmbH Ofﬁce: A-6261 Strass im Zillertal l Nr. 190 Tel: +43 5244 65150 0 l Fax: +43 5244 65150 55 l Email: ofﬁ[email protected] WORLD LEISURE

Yoga scheme added to Heathrow spa experience

Global airline alliance SkyTeam’s Exclusive Lounge, which opened in 2009 at London Heathrow Airport’s Terminal 4, is offering a two-month yoga pilot project to customers on any of its 13 member airlines. This scheme builds on SkyTeam’s existing 1,600sq ft (149sq m) relaxation facilities at Heathrow, including a wellness centre that offers spa treatments, an oxygen bar, three full- body massage chairs, ﬁ ve showers, a green botanical wall featuring more than 60 different species of plants, four day-beds, two VIP meeting rooms and a wine bar. SkyTeam has two Exclusive Lounges – at Heathrow and Istanbul’s Atatürk Airport. Read more: http://lei.sr?a=d2q7K_S San Francisco might have been the city to host Lucas’ museum, were it not for logistical issues George Lucas chooses Chicago for new museum

Chicago has been selected as home for Pending approval by the Chicago Plan the sought-after George Lucas museum, Commission, Lucas’ institution will with the city narrowly pipping bids from be built on what are now parking lots both Los Angeles and San Francisco. between Soldier Field and McCormick Lucas, the creator of the Star Wars and Place, with a projected opening date Indiana Jones movie franchises among of 2018. Architectural renderings will others, looked initially to have chosen be presented to city ofﬁ cials in late San Francisco for the home of what will September/early October, according to a now be known as the Lucas Museum of statement issued by the museum. The report features several new metrics Narrative Art. However, a combination Lucas has said he plans to invest up of complications in the San Francisco to US$300m (€220m, £179m) in the pro- US gym penetration rate plans and an aggressive lobbying effort ject, with another US$400m (€294m, stands at 18.2% says report by Chicago mayor Rahm Emanuel led to £238m) endowment to be given to the Lucas choosing the Illinois city as home project when the director dies. More than 62 million Americans to his wide-ranging legacy project. Read more: http://lei.sr?a=V2J2y_A used a health club in 2013, while nearly 53 million are health club members, according to the 2014 IHRSA Health Club Consumer Report. Man Utd bucks sports stadium tech trend with iPad ban The paper reveals that US members are engaging with their health Manchester United Football Club (MUFC) clubs more than ever before, rack- has moved to ban iPads from the club’s ing up an average of 103 visits stadium, at a time when many sports each in 2013 – a record high. clubs are embracing technology as a way According to the report, a posi- of enhancing the matchday experience. tive correlation exists between the The club told fans of the move ear- length of health club memberships lier this season. It is presumed to be an and attendance, as members who attempt to stop fans from infringing on stay on board for at least 10 years broadcast rights by recording the action. typically use their club for an above- The Red Devils are the only soccer club to average 139 days a year. have brought in a ban, but the move was Read more: http://lei.sr?a=M9b6M trialled in 2010 by the New York Yankees. Tablets are no longer permitted on matchdays Read more: http://lei.sr?a=r6N2b

14 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 WORLD LEISURE

Western sanctions against Russia hampering the attractions sector

Industry insiders have said that the sanctions set on Russia in relation to its conﬂict with Ukraine are having a knock-on effect for the attractions sector, hampering deals due to ‘military’ implications. The trade restrictions are the toughest imposed on Russia since the cold war and mean more paperwork is included for simple imports to the country, while objects like communication devices are regularly ﬂagged as having “military implications.” The European Union (EU) and the US have imposed co-ordinated sanctions The sanctions are designed to force Russia to withdraw support for eastern Ukraine rebels against Russia, targeting certain sectors of the Russian economy, namely its access to The main issue facing the attractions transfer, or export any dual-use goods EU capital markets, the trade of items for industry, which uses a lot of cutting-edge and technology (i.e., goods that have military use and an arms embargo on the technology to create top quality visitor both a civilian or military application) to trade of all goods and technology itemised experiences, is the ruling that no EU or any individual or entity in Russia. on the EU Common Military List. US national or company may sell, supply, Read more: http://lei.sr?a=p9r5q_A

YeloSpa’s Ronco outlines ambitious expansion plans

Nicolas Ronco, the French entrepreneur behind spa and nap concept YeloSpa, is aiming to expand the US-based business into Europe, as part of large-scale plans that will also see the company franchise up to 150 US locations and launch a sleep and wellbeing product range. “We’re working on licensing for a The Rock is himself a fitness fanatic YeloSpa London. It’s not signed yet, but it could be exciting,” he said. “We’re also Wrestling star The Rock to opening another YeloSpa in Charles de spearhead fitness initiative Gaulle Airport in Paris in 2016.” Read more: http://lei.sr?a=M7K7H_S Ronco launched the first YeloSpa in 2007 Health club franchise the éner- gie Group has teamed up with Hollywood blockbuster Hercules to launch a campaign encouraging Rotterdam canal being converted into artificial river members to ‘train like a gladiator’. The film – starring wrestling leg- Plans are afoot to convert a section of end and actor Dwayne Johnson, canal in Rotterdam, the Netherlands, into known as The Rock – is being billed a wave simulator to be home to surfing, as one of the year’s biggest action kayaking, scuba diving and a host of other movies and will feature extensively aquatic sports and activities. in énergie’s UK marketing materials. The artificial river RiF010 – being The competition’s prize – for the built by Waveloch at a cost of €3.3m most impressive challenge achieved (US$4.4m, £2.6m) will be able to gen- – is an all-expenses paid trip to erate a 1.5m (4.9ft) wave while creating Rome, where the winner will take naturally-purified water inside the canal. part in gladiator school and bid to Also included will be a beach house, emulate the moves of The Rock. designed by Den Haag-based Morfis. Read more: http://lei.sr?a=7q5Q7 The attraction will also purify the canal water Read more: http://lei.sr?a=f6D7V_A

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 15 WORLD LEISURE

‘Explosive’ gas pockets hinder Oscar Museum

A US$300m (£183.3m, €231.7m) museum for the Oscars has come up against problems, with Los Angeles City Planning department expressing concern over potentially explosive gas pockets situated under the proposed site. The planned Academy Museum of Motion Pictures – which will be dedicated to exploring and curat- ing the history of the moving image – is scheduled to open in 2017 and will contain more than 290,000sq ft (26,941sq m) of galleries, exhibition spaces, movie theatres, educational areas. The ﬁ nding is a safety concern and is expected to sig- niﬁ cantly increase the building costs. Read more: http://lei.sr?a=J5U8W Two dedicated tunnels off er concrete bowls and ramps for skater competitions and practice House of Vans skate and culture hub goes underground

Designed by Tim Greatrex, the new House alone – while the rest of the venue’s fea- of Vans Park entertainment hub has tures are located in the remaining three opened to the public after more than a spaces: Tunnel One will be the home of the year of work on the exciting space. new art gallery; Tunnel Two features the Located in the tunnels deep underneath 100-seat cinema screening room; Tunnel London’s Waterloo Station, the 30,000sq Three holds a 850 capacity music venue. ft (9,144sq m) venue will showcase an As London’s only permanent indoor art gallery, a VansLab artist incubator skatepark, the brand’s ‘Off The Wall’ space, cinema, live music venue, café and spirit should bring some joy to the skating VVIP members can even spar with Haye bars, gifting suite, plus a skater built and community. With neon lights and rugged designed concrete bowl, boasting a mini concrete, the new House of Vans London David Haye to launch new ramp and street course. has embodied skate culture and creativity gym in downtown Dubai Two of the ﬁ ve tunnels on the site were in one venue, following in the footsteps of previously occupied by the Old Vic Theatre its other attraction in Brooklyn, New York. Boxing legend and two-time World – these have been dedicated to skating Read more: http://lei.sr?a=n2j9J Champion David Haye is to launch a ﬂ agship ‘Hayemaker Gym’ in downtown Dubai, with plans to expand across the GCC and Middle East. Colombia’s version of Christ the Redeemer nears completion The high-end venture is to include a boxing ring, functional train- Colombia’s answer to Brazil’s Christ ing zone for a wide range of HIIT the Redeemer is becoming a reality as classes, group exercise studio, Monumento Santisimo – the centrepiece of cycling studio and a gym equipped a new US$23m (€17.7m, £14.2m) eco-park with Technogym Artis stations, in Floridablanca – approaches completion. according to the website. Members At around 40m (131ft) in height, it will be signing up to VVIP package can slightly larger in stature than the Brazilian even enjoy personal coaching and version in Rio De Janeiro and is set to training sessions with David Haye open along with the park at some point throughout the year. They can also in 2015. The eco-park will also feature a dine in the site’s luxury restaurant. 3,000-seat event hall, a 1,380m (4,528ft) Read more: http://lei.sr?a=V8g4j cable car, a restaurant and a museum. There will be a lift to the top of the statue Read more: http://lei.sr?a=k2t4g_A

16 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014

TECHNOLOGY

Disney eyes drone tech for potential theme park use

A number of patents recently fi led by Disney suggest the company plans to use drone technology for entertainment purposes in its parks, with the advanced tech potentially able to fi ll the sky with a giant screen or bring marionettes to life using the drones. Three patents fi led by Disney – Aerial Display System with Floating Pixels, Aerial Display System with Floating Projection Screens and Aerial Display System with Marionettes Articulated and Supported by Airborne Devices – suggest that among other things, larger-than-life puppets could be mounted with rods to fl y through the air for shows. Read more: http://lei.sr?a=d6s7q_A

The Watch includes two speciﬁ c health and ﬁ tness apps: Fitness and Workout Long-awaited Apple Watch unveiled in California, US

Apple pulled back the curtain on its long- their fi ngers. The crown also serves as a awaited Apple Watch at a special launch home button to take users from an app event at the Flint Center in California, US, back to the home screen. with the new device featuring a whole host As predicted, the watch features photo of health and fi tness-related functions. sensitive sensors on its back to help record The watch interface features a home pulse information, while connectivity with screen with a number of customisable an iPhone allows for Wifi and GPS usage applications, with users simply touching to keep track of movement, pace and dis- The technology has huge potential the screen to select their desired app. tances travelled. Other fi tness features However, the brand has also introduced on the Watch include an accelerometer Oculus Rift off ers endless its own digital crown wheel that sits on to measure total body movement, as well possibilities for attractions the side of the watch, which functions as as the quality and intensity of movements a scroll wheel to view users’ messages made. The device is due to ship in early Following the March purchase of or zoom in and out of the display without 2015, priced US$359 (E270, £216) the Oculus Rift virtual reality tech- them having to obstruct the screen with Read more: http://lei.sr?a=b7J4X nology by Facebook founder Mark Zuckerberg, there are huge implications for the attractions industry. Several uses for the Oculus tech- No pain no gain? Fitness wristband gives electric shock nology have already been mooted. Developers tested the technol- A new wearable aims to not just track activ- ogy on a rollercoaster at a UK theme ity, but use pain and shame to ensure users park, having created a virtual world have no choice but to reach their goals. that made it appear as though they Due for release in 2015, Pavlok is a fi t- were fl ying through space, while ness tracking wristband which also serves another suggested use has been for as a behavioural conditioner. Aside from virtual tours of museums anywhere the usual tracking of steps, activity and in the world. VR successes include sleep, this wearable has the ability to give DisneyQuest in Florida, while online away your money, shame you on social experiences such as Second Life media, or even deliver a 340v static shot have also proved to be a hit. if you slip back into bad habits. It also Read more: http://lei.sr?a=p5N2W_A offers rewards for those who stay strong. The prototype is now available for pre-order Read more: http://lei.sr?a=W7f7P

18 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 HEALTH & FITNESS

€12m growth funding for Fitness Hut in Portugal

Low-cost operator Fitness Hut has announced it completed a transaction with Portuguese investment fund Oxy Capital in July, providing access to E12m (US$16.2m, £9.4m) of growth funding. The funding has been made available via mezzanine ﬁ nancing, meaning that Fitness Hut’s owners have avoided dilution. The chain currently has seven operational clubs in Portugal and one in pre- sale that will open in the ﬁ rst half of September in the Lisbon Expo area. Fitness Hut co-founder Nick Coutts says: “During 2015, we will be opening an average of one club per month, to reach 20 in total.” Read more: http://lei.sr?a=S8w9P CEO Andy Cosslett is overseeing a £270m global makeover and planning major expansions in Asia Fired-up Fitness First sets sights on London domination

Fitness First has announced it will dou- Court Road and South Kensington clubs. ble the pace of its UK and Australia club Encouraged by this, Fitness First is now transformation programme – citing encour- looking for potential sites predominantly in aging business results – as the gym central London amid plans to open up to chains bids to ignite a roaring recovery. 10 new clubs over the next fi ve years. The company is reporting the fi rst The strategy came into force with growth in UK membership since 2009, the recent launch of the new fl agship with revenues up by between 5 and 15 per Bishopsgate Fitness First – the gym cent in each of the 19 UK clubs to have chain’s fi rst new opening since its scrape Sébastien Foucan at a recent summit been rebranded so far this year, prompting with administration in 2012. The site the decisive march forward. As a result, boasts a raft of innovative equipment Gyms still have ‘lots to 66 UK clubs and 50 clubs in Australia will and looks set to rival the two ‘tech-savvy’ learn from Parkour’ be transformed by the end of 2014. London offerings recently announced by Of the rebranded sites, two of the stand- close competitor Virgin Active. Despite the growing shift towards out performers have been the Tottenham Read more: http://lei.sr?a=A3M3q functional training, gyms can still learn plenty from Parkour, according to one of the movement’s pioneers. Sébastien Foucan – who famously Have scientists cracked the brain’s code for motivation? showcased his high-octane skills in the opening sequence to James Scientists may have discovered the brain Bond fi lm Casino Royale – has section responsible for exercise motivation. espoused the benefi ts Parkour and The research, conducted by scientists related movements like freerun- at both the Seattle Children’s Research ning can offer in promoting physical Institute’s Centre for Integrative Brain activity. He said the industry “still Research and the University of Washington, has much to learn from Parkour,” has concluded that the dorsal medial particularly in developing fl uid move- habenula section of the brain controls the ments to connect each isolated desire to exercise in mice. When activated exercise, as well as embracing through optogenetics, the scientists found activity in any given environment. an increase in activity among the mice, Read more: http://lei.sr?a=q4d4M prompting calls for further research. The dorsal medial habenula could hold the key Read more: http://lei.sr?a=a5u3F

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 19 ATTRACTIONS

Canadian Science Museum ad ‘too violent’ for TV

A new TV advert for Vancouver’s, Science World Museum has been pulled on the basis that the 30-second clip is too violent. The comedy ad features a high- spirited man walking from his house in the early morning, only to encoun- ter a series of mishaps, including stepping onto a nail and getting kicked by a small child. The hap- less man then gets a fl aming arrow in the back before being hit (off screen) by a bus, with the man con- tinuing to be cheerful and smile throughout the advert. A tagline then offers a scientifi c fact which reads ‘optimists feel less pain’. The ad subsequently went viral online. Read more: http://lei.sr?a=z8F4D_A Skellig Michael was listed as a UNESCO site in 1996 and features in the upcoming Star Wars fi lm UNESCO concern over Star Wars fi lming at heritage site

UNESCO has enquired about whether most of the island itself, were added to appropriate authorisation was granted the World Heritage Site list in 1996. for the use of World Heritage site Skellig In addition to UNESCO, both Birdwatch Michael as a fi lm set for the latest instal- Ireland and an independent archaeologist ment in the Star Wars franchise. had expressed concerns about the impact A UNESCO spokesperson confi rmed that of a major fi lm crew on a fragile environ- the heritage body has asked the National ment and sites such as the monastery. Monuments Service (NMS) – which over- UNESCO also said that it was not aware sees heritage sites in Ireland – for further of any advanced notifi cation, although the “information on fi lming permissions.” Irish government is not obliged to inform An entertainment centre is also planned Skellig Michael is an island off the it about such projects unless there was coast of County Kerry and features a deemed to be a potential risk to the “uni- Huge indoor waterpark Christian monastery founded at some versal value” of a UNESCO site. The NMS is primed for US ski resort point between the 6th and 8th centuries. due to report back to the heritage body. The remains of this monastery, along with Read more: http://lei.sr?a=x7q6h_A The Camelback ski resort in Pennsylvania is planning to build a massive indoor waterpark, resort and spa development costing BIG to design freedom-focused safari experience for zoo US$163m (E125.1m, £99.3m) – the largest expansion in its history. Bjarke Ingles Group (BIG) has been commis- The three acre Aquatopia Indoor sioned to design a new form of enclosure Waterpark on Camelback Mountain at Givskud Zoo, Denmark – Zootopia. will operate all year round and will Zootopia is based on the concept of be the largest indoor water facility man and nature becoming one; it is a on the east coast. The park will fea- hybrid of a traditional zoo and a safari, ture seven pools, 13 water slides, a which will be split into four different sec- surfi ng simulator, interactive water tions, three of which will be themed play centres, private cabanas and a around the continents of Africa, Asia and swim up bar. Also included in the ski the Americas, with a central plaza in the in/ski out resort will be a 453-bed- middle. See Design News p24 for more room hotel with spa and gym. details on this story Read more: http://lei.sr?a=e9c5u_A Visitors can fl y, cycle and hike across the enclosure Read more: http://lei.sr?a=j7V4W_A

20 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 SPA

Exclusive: Michael Tompkins unveils plans for Hilton Head Health

ISPA chair and former CEO of Miraval Resort and Spa Michael Tompkins has out- lined the specifics of the spa planned at Hilton Head – a leading US weight loss destination retreat of which he is now CEO. The Indigo Spa will measure 3,000sq ft (279sq m) when erected and will comprise six treatment rooms – two of which will open up to become a couples’ suite – and two of which have showers for body treatments. There will also be a 500sq ft (46sq m) salon, featuring two manicure and two pedicure stations in addition to Tompkins said the business may look to expand in the midwest, where it has a large client-base an express mini-peel room. Tompkins noted that, as a weight loss rooms and a recently remodelled fine din- because currently the villas on the prop- resort, the main building already has many ing restaurant. The facilities that will be erty are privately-owned condos around the fitness-based wellbeing amenities, such added to this main building include a golf course,” said Tompkins. “The spa will as a fitness centre, two fitness studios pilates studio and a Thai massage room. open just after the new year [in 2015].” and a yoga studio, in addition to board “We’re adding a 30-bedroom inn Read more: http://lei.sr?a=p8Y9u_S

Gharieni Group launches new spa consultancy division

Spa equipment manufacturer Gharieni Group has launched an in-house spa consultancy to support its partners, offering services such as space planning, renderings and access to worldwide contacts. Founded by Sammy Gharieni in 1992 in Duisburg, Germany, the company was initially focused on beauty and medical The training scheme lasts for 12 months equipment. Over the last 10 years the spa and beauty sections of the business have Malaysia wants 1,500 new taken a front seat, leading to the creation spa therapists by 2020 of this new spa consultancy branch. Read more: http://lei.sr?a=r6B6a_S Sammy Gharieni’s firm has branches worldwide The Malaysian government wants to train 1,500 new spa therapists over the next five years to support the country’s spa industry, which Don Camilleri leaves Center Parcs to start own company is expected to contribute RM400m (US$125m, E93.4m, £74.5m) to Don Camilleri, director of construction for gross national income by 2020. Center Parcs, has left the UK holiday vil- Malaysia’s Tourism and Culture lage giant to start his own consultancy ministry (MOTAC) operates a spa firm: Hospitality and Leisure Concepts. therapy training programme in con- Known for his work with Center Parcs to junction with spa academy Beaubelle produce and evolve the five separate Center Aesthetics Academy, which is aiming Parcs within the UK, Camilleri is hoping to to reduce dependence on spa ther- branch out and advise a new variety of cli- apists coming from abroad, with a ents, while still providing support to the new edict effective from 1 January leisure village enterprise when needed. The 2017 to stop the hiring of foreign new consultancy has already gained several spa therapists altogether. clients, including Corinthia Hotels. Read more: http://lei.sr?a=z6h6S_S Camilleri worked at Center Parcs for 28 years Read more: http://lei.sr?a=f3Z9C_S

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 21 SPORT

Soccer booming in the US as record crowd watches Man Utd beat Real Madrid

A pre-season game between English Premier League team Manchester United and Spanish giants Real Madrid attracted a crowd of 109,318 to Michigan Stadium in August, leading to calls that soccer had finally “arrived” in the United States. The game in Michigan – for which tickets cost between US$45 and US$189 – came just three weeks after the FIFA World Cup final set a US television record with 26.5 million viewers and is the latest sign that there is increasing interest in soccer in a country that is dominated by Stars such as David Beckham (left) and Thierry Henry have played in the MLS in recent years the Americans’ own version of football. Each of Team US’ games in the World Meanwhile, the average attendance fig- basketball (NBA) and ice hockey (NHL). Cup attracted larger than usual TV audi- ure for Major League Soccer (MLS) games The MLS is keen to capitalise on the soccer ences, with the side’s closely-fought has increased in recent years and reached boom and plans to expand the number of match against Portugal being viewed by a 18,807 for the 2013 season – surpassing teams from the current 19 to 24 by 2020. total of around 24.7 million people. two of the country’s other major sports, Read more: http://lei.sr?a=R7f2d

Tottenham Hotspur gets go-ahead for stadium plans

Tottenham Hotspur Football Club has received final approval for plans to build a 58,000-capacity stadium in north London. UK communities minister Eric Pickles has now approved a compulsory purchase order – made by London Borough of Haringey – which will enable the £400m (US$645m, E499m) Northumberland The LED court can produce any graphic Development Project (NDP) to continue to proceed. The club hopes to have its new Nike creates world’s first stadium and surrounding leisure complex LED basketball court ready for the start of the 2017-18 season. Read more: http://lei.sr?a=X8Q7T An artist’s impression of Spurs’ new home Nike has unveiled the world’s first LED basketball court in Shanghai, China, a facility created for basketball star Kobe Bryant to help train Perth’s AU$820m multi-sport stadium designs revealed young players in Shanghai as part of Nike’s RISE campaign. Final designs have been revealed for the The court – dubbed the ‘House planned new 60,000-capacity sports sta- of Mamba’ – features all over LED dium in Perth, Western Australia. flooring; bringing graphics, video The bid to design the venue was and real-time player tracking to won by a team featuring architects Cox training. Using motion sensors to Architecture, Hassell and HKS Sports enable tracking and interactive vis- and Entertainment Group. The U$820m ualisations, players will be trained (US$770m, E570m, £450m) multi-purpose and challenged using circuits set by stadium will be the new home to Aussie Bryant and the innovative new tech- rules clubs Fremantle and West Coast nology. The LEDs can also display Eagles, plus the Western Force rugby union personal performance statistics. team and will also host a range of events. Read more: http://lei.sr?a=W2N8E The 60,000-capacity stadium will have five tiers Read more: http://lei.sr?a=K3m2q

22 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 2 2014 © cybertrek 2014 is nowGamma part of Dataware Access

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Union criticises Starwood plans for robot butlers

Starwood’s plans to add robot butlers to its workforce has been branded a “gimmick” by a UK work- ers’ union, which says the hotel chain should instead focus on taking better care of its existing staff. The US-based hospitality giant is testing out the machines and has indicated that robot butlers could be used in 100 hotels worldwide. The machine in question – named Botlr – can shuttle items such as tow- els, razors and phone chargers from the lobby to guests’ rooms, before returning to its charging station to await further orders. Starwood says the device would free up human staff to offer better customer service. Read more: http://lei.sr?a=E7w9D City8 will include the largest architectural object ever built, plus a host of leisure facilities South Korea’s US$275bn ‘super city’ looks set to astound

A planned super city in South Korea that off traditional Korean entertainment to vis- will cost an estimated US$275bn (E202bn, itors. A series of artifi cial landmarks will £160bn) will include a host of leisure fea- also be built, including the ‘Inner Circle’ – tures, including a theme park, casinos, a tubular 8.6m (13.8km) building along the luxury hotels, a 50,000 seat concert hall city’s coast, and the ‘Mega Strip’ – a 200m and a medical-themed ‘healing town’. (656ft) high, 880m wide (2,887ft), and two Dubbed ‘City8’, the metropolis will cre- mile (3.3km) long building that would be ate an estimated 930,000 jobs and aims the largest architectural object ever built. to attract 134 million tourists annually. Aside from the tourist attractions, City8 The hotel will feature a luminous void UK-based Foster and Partners is working will also have government services, offi ces, on the design of the development. plus permanent and temporary housing Hadid to design entirety Other features for the proposed city – to for up to 320,000. Scheduled to be com- of the ME Hotel Dubai be built on an island shaped like a fi g- pleted by 2030, the city is to be located ure of eight – include a Formula One race next to South Korea’s busiest airport. The Opus Building, located in the track, and ‘hallyu town’ – which will show Read more: http://lei.sr?a=v3G4e Burj Khalifa district of Dubai, is to dedicate 250,000sq ft (23,225sq m) of space to a new ME Hotel, completely designed by world- Lowry Hotel - ‘home’ to Man Utd stars - sold to WHG renowned ‘starchitect’ Zaha Hadid. The entire complex is a mixed- Manchester’s Lowry Hotel – currently use development and Meliá Hotels thought to be home to several of Man International is keen to expand its United’s expensive summer signings – experience-based brand by plac- has been bought by Westmont Hospitality ing a 100-bedroom hotel within The Group (WHG) and investor Mount Kellett Opus Building itself, developed by Capital Management for a reported £40m. real estate company Omniyat. Newly-arrived United stars Marcos Rojo, Hadid is also designing the interi- Radamel Falcao and Angel di Maria have ors of the entire hotel; from its new all been photographed at the fi ve-star hotel bars and Michelin-starred restau- recently. The 158-room hotel was sold by rant to luxurious penthouse suites. Rocco Forte Hotels and will now be oper- Read more: http://lei.sr?a=E6C5s ated by WHG, which is planning a refurb. New striker Falcao is among the reported guests Read more: http://lei.sr?a=W7r6R_S

24 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 TOURISM

Rhino poachers endanger South Africa’s heritage sector, says politician

South Africa’s President Jacob Zuma has been called on by a peer to bring an immediate end to rhino poaching, which is having a serious effect on South Africa and surrounding countries’ heritage tourism. Speaking at a parliamentary debate, former deputy environment minister and current leader of the United Democratic Movement party, Bantu Holomisa, warned that the poaching was taking its toll on the heritage tourism, one of South Africa’s most lucrative sectors. More than 3,400 rhinos had been poached since 2006 in Poachers kill rhinos for their horns, which are hugely valuable and sold on the black market South Africa alone, mainly for their valuable horn. Of these, more than 1,000 been “emblematic” of Africa and its people number of interventions being put in place have happened within the last year, while “since the dawn of time”, calling the ani- to bring an end to the poaching. South 2014’s tally stood at 700 “and rising”. mals “intrinsically tied” to African heritage. Africa has huge ambitions for tourism and During the debate, Environmental Affairs Molewa also spoke of a relocation plan is eager to preserve its star attractions. minister Edna Molewa said rhinos had for 500 rhinos in poaching hotspots, with a Read more: http://lei.sr?a=Q6u2T_A

Whale shark pod becomes popular eco-tourism attraction

A pod of whale sharks in the Maldives is proving to be a hugely popular tourist attraction, with the creatures living in one of the country’s 26 natural atolls – accounting for 3 per cent of all global tourism devoted to sharks. In 2013, south Ari atoll, in the west of the country, attracted 78,000 overseas The halal tourism market is growing tourists – just under a tenth of the country’s annual visitor numbers – coming for the Halal tourism conference specific purpose of whale shark excursions, to spotlight travel trends generating large income for operators. Read more: http://lei.sr?a=a8r5k_A The giant creatures have become hugely popular This year’s international Halal Tourism Conference in Europe will launch an index of Muslims’ travel habits and current trends, shedding Singapore trials wearable tags following Disney success light on a market said to be worth millions to the UK tourism industry. The Singapore Tourist Board (STB) is explor- The conference – which takes ing radio frequency identification technology place in Andalucia, Spain, later this (RFID) – similar to that launched in Disney month – will unveil the Muslim Travel theme parks this year – to boost tourism Index Europe 2014, which uses spending and improve visitor experience. travel research to outline current Inspired by the success of the MyMagic+ travel preferences and perceptions wristbands at Disney World in Florida, the among Muslim communities. The lat- STB hopes the technology will make the visi- est figures show the halal tourism tor experience smoother and more enjoyable. sector was worth £84bn (US$140bn, From November 2014 to January 2015, €106bn) in 2013, around 13 per 1,000 tags and 20 detectors will track cent of the global travel market. consumer behaviour at tourism sites. Read more: http://lei.sr?a=v8c2V Disney’s MyMagic+ scheme is the inspiration Read more: http://lei.sr?a=E3c6Q_A

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 25 DESIGN NEWS

DESIGN NEWS

Danish harbour baths, the Louis Vuitton Foundation and a tower made of mushrooms PHOTOS: © MARTIN SCHUBERT

OThe platform ascends to a height of 138m, offering 360 degree views for up to 25 miles around Brighton

Brighton’s i360 ﬁ nally underway

Work has begun on Brighton's, i360 Project i360 structural engineers Hemsley Orrell tower, after the project secured Partnership on the build. Location: Brighton, UK £40m (US$68m, €50.4m) in funding David Marks and Julia Barfi eld Design: Marks Barfi eld Architects eight years after it was initially are investing an additional £6m proposed. The team which designed (US$10.2m, €7.6m) of their own and constructed the London Eye is £4m (US$6.8m, €5m) supplied by money into the project, which is set reuniting to work on the project. the project investment fund Local to open in the third quarter of 2016. Designed by London-based Marks Enterprise Partnership Coast to Standing at 175m (574ft) high, the Barfi eld Architects, the i360 Tower Capital (LEPCC). i360 Tower will allow views for 25 – described as a 'vertical pier' – Dutch contractor Hollandia, France- miles (40.2km) on a clear day. Visitors gained approval earlier this year based Poma and Jacobs Engineering will ascend the tower in a moving from Brighton and Hove City Council, Group – who all worked on the pod, which will take 20 minutes to which provided £36.2m (US$61.4m, London Eye – are teaming up with rise to the top, before descending €45.7m) in loans, with a further local contractor JT Mackley and using a vertical cable car.

26 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Project: Hasle Harbour Bath Location: Hasle, Denmark Design: White Arkitekter

New baths bring harbour swimming to Danish town

New harbour baths have the deep waters surrounding opened in the Danish town the fl oating bath. of Hasle, on the island of A 25m ramp connects Bornholm, as part of plans the bath to the shore, and to revamp the harbour as while the slope of the ramp a place for recreation. changes with the water The structure accommodates Designed by Swedish levels, it is functional for different swimming and fi rm White Arkitekter, the disabled use within normal recreation areas and offers bath consists of a wooden water level fl uctuations. views of the harbour fl oating platform with two A building at the ramp’s

PHOTOS: SIGNE FIND LARSEN PHOTOS: towers featuring seating landing contains a sauna, areas and diving boards. toilet and outdoor changing Bathing can take place area. Both the building in the shallow, enclosed and the stair elements are basins of the platform, and clad with FSC certiﬁ ed swimmers can also dive into Azobé timber boards. DESIGN NEWS

Project: Peninsula Paris Location: Paris, France Design: Degaine (restoration)

Peninsula Paris opens after four year restoration

The 200 bedroom Peninsula deconstructing and recreating Paris has opened in Paris' 16th two of the four original towers. arrondissement, following a Inside, specialist gilder four year restoration project to and restorer Ateliers Gohard transform the former congress handled repairs, gold leaﬁ ng centre into a luxury hotel. and hand painting. Historic monument specialist The hotel features six Degaine was hired to restore restaurants and bars and a the heritage building's exterior 1,800sq m Peninsula Spa. to its former glory. Forty Design features include stonemasons were employed the dramatic lobby, which to work on the elaborate features a glass sculpture by exterior façade, while the Luděk Hroch and the L'Oiseau restoration of the interior Blanc rooftop restaurant with courtyards included entirely retractable roof. The hotel is the Hong Kong- based Peninsula Hotels Group's ﬁrst in Europe. It is situated close to the Arc de Triomphe DESIGNDESIGN NEWS NEWS PHOTO: AMPAT VARGHESE

The building is made up of 12 giant glass sails and houses 11 galleries and an auditorium for one-off events and performances

Gehry-designed Louis Vuitton Foundation to open this autumn

Louis Vuitton’s museum project, Project: Louis Vuitton Foundation art and culture in Paris,” said Louis designed by Frank Gehry of Vuitton CEO Bernard Arnault. “This Location: Paris, France architecture firm Gehry Partners, will place creation at the heart of Design: Frank Gehry is nearing completion almost eight the city, open dialogue with a wider years after plans for the €100m audience and provide artists and (US$132m, £80m) Paris-based Terraces have also been intellectuals with a platform for attraction were first revealed. constructed on the building’s upper debate and reflection.” Set to open in October, the levels to provide views of the Jardin Frank Gehry added: “I am 126,000sq ft (11,705sq m) Louis d’Acclimatation which Gehry says particularly honoured that Bernard Vuitton Foundation – designed to he used as his inspiration for the Arnault and Yves Carcelle chose resemble 'a cloud of glass' – includes project. This is Gehry’s first project me to design and carry out the 11 exhibition galleries dedicated in Paris since the American Center, architectural project for this to Vuitton’s private collection, which opened in 1994. foundation, which will give concrete alongside a space for temporary “With the Louis Vuitton expression to years of exceptional exhibitions in addition to a 350-seat Foundation for Creation, we wanted patronage from LVMH and Louis auditorium. to create an exceptional venue for Vuitton in favour of arts and artists.

30 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Project: Hy-Fi Location: New York, US Design: The Living

Biodegradable pavilion opened at Moma PS1

New York studio the Living in late June and was open designed a tower for over the summer. MoMa's PS1 Gallery made It was built using a from mushrooms and corn combination of organic and stalks, that, according to the reﬂ ective bricks. The organic designers, grew from nothing bricks were produced by but earth and returned to New York start up Ecovative nothing but earth, "with using waste corn stalks, which almost no waste, no energy, are harvested, chopped up and no carbon emissions.” then combined with specially The Living won Moma formulated mycelium, a PS1's Young Architect's mushroom root material. Programme, which challenges This mixture is packed into designers to come up with moulds, and can then be used creative ideas for a temporary as a building material. outdoor installation at MoMa The Hy-Fy tower is the PS1 that provides shade, largest structure created seating and water. to date using the organic The Living's winning bricks, which have mainly project, Hy-Fi, launched at been used as packaging MoMa PS1 in Long Island City material up until now.

At the end of the tower's life, the reﬂ ective bricks were sent back for research and the organic bricks are being composted

31 DESIGN NEWS

BIG to design safari zoo experience

Bjarke Ingles Group (BIG) has Project: Givskud Zoo, Denmark homes for the animals to blend been commissioned to design a with the overall design. Location: Givskud, Denmark new form of enclosure at Givskud Linking all three ‘continents’ Design: BIG Zoo, Denmark called Zootopia. together, the Central Plaza will Zootopia is a hybrid of a be circular, enticing guests to traditional zoo and a safari, with each other and visitors.” take a glimpse at the surrounding which will be split into four The sections of the attraction attractions. BIG is aiming to diff erent sections, three of representing the three continents make this space an extension which will be themed around will each have a diff erent mode of the city, allowing freedom of the continents of Africa, Asia of transport, allowing the visitor movement and integration from and the Americas, with a central to ‘ﬂ y’ over the Americas (in a a proposed square outside. The plaza in the middle. cable car), cycle or hike through entrance will wrap around itself BIG said: “It is our dream – Africa and sail across Asia. to create a natural entrance gate. together with Givskud – to create The traditional caged aspects In total, the attraction the best possible and freest of the zoo will be hidden in a will cover 1,200,000sq m possible environment for the natural manner within the new (3,937,007sq ft) and the project animals’ lives and relationships landscape – allowing tailor-built is currently in progress. O

32 Getting up close to the animals is a major part of the park (above). The circular Central Plaza will feature several vantage points, so that visitors can view the surrounding attractions (main picture) PHOTOS: BIG

33 PROFILE

Nigel Walker

He represented Great Britain as a hurdler and Wales as a rugby player, and now Nigel Walker is helping other athletes achieve in his role as national director for the English Institute of Sport. He talks to Magali Robathan

K Sport recently How would you sum up the aims announced that it of the English Institute of Sport? believes Great Britain The EIS is there to provide support and can make history at intervention across science, medicine, the Rio Olympic and technology and engineering; in short U Paralympic Games to make our athletes more equipped, in 2016 by being the better equipped, more robust and tech- fi rst country to win more medals post nically more profi cient so that their hosting the Olympics and Paralympics. chances of success on the interna- It’s an ambitious target, but there’s tional stage are increased. no denying that Great Britain is Science covers strength and fl ying high in terms of sporting suc- conditioning, physiology, nutrition, cess at the moment. The recent psychology, performance analysis, bio- Commonwealth Games in Glasgow mechanics, performance lifestyle and saw the home nations win 63 per talent ID. Across medicine our work cent of the medals in Olympic and centres mainly around the provision of Paralympic disciplines (including 77 physiotherapy, soft tissue therapy and per cent of the gold medals), the Sochi doctors. Our work within technology Winter Olympics were Team GB’s best and engineering is mainly done with in terms of medals since 1924 and Nigel Walker has been national our partners – including BAE Systems Team GB far outperformed its target director for the EIS since 2010 and McLaren Applied Technologies – of 48 medals at London 2012 with a and is in those sports, predominantly, total of 65 medals. which have a vehicle of some descrip- This success is not a matter of performance centres around the UK. tion, such as rowing, canoeing, sailing, chance. The UK now has a very well The organisation worked with 86 per cycling, bobsleigh, and skeleton. funded elite sports system, and cent of the Olympic and Paralympic behind each athlete is a whole team medallists at London 2012, and 70 Can you give an example of of people – from coaches and physi- per cent of Team England, 30 per cent an athlete EIS has helped? otherapists to performance analysts, of Team Scotland and 35 per cent of Lizzie Yarnold is a good exam- scientists and engineers – working to Team Wales at the Commonwealth ple. Lizzie was identifi ed by one of improve their chances of success. Games in Glasgow this year. the initiatives we run as part of our This is where the English Institute of Next on the horizon, of course, are Performance Pathways scheme [the Sport comes in. The EIS – or the ‘team the 2016 Olympic and Paralympic Girls4Gold talent identifi cation scheme behind the team’ as it’s often referred Games in Rio, and the EIS is already is a joint initiative run by the EIS and to – is UK Sport’s science, medicine working hard to prepare Great Britain’s UK Sport]. Once Lizzie had been and technology arm. Introduced in athletes for success. selected as a skeleton athlete, we 2002, the publicly-funded body now Here we talk to EIS national director helped her with physiotherapy, strength has more than 300 staff and delivers and ex athletics champion and rugby and conditioning and all the science over 4,000 hours of sport science and player Nigel Walker about how the EIS and medicine I’ve already talked about. medicine to around 1,700 athletes works, the athletes it’s helped and its We also helped to design her sled, and every week out of its network of high plans for Rio and beyond. we designed her helmet and suit to

34 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The EIS helped to identify Lizzie Yarnold and worked with her to prepare for Sochi 2014

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 35 PROFILE

In 1996 in Atlanta, Great Britain only won one gold medal. A lot has happened since. The biggest change has been the National Lottery. We’re very well funded now

cut down wind resistance. Of course Who takes the lead on your she went on to win a gold medal at the EIS SITES partnerships with McLaren Sochi Winter Olympics. Through its network of nine high and BAE Systems? performance centres across We’ve got a performance solutions What does your role as national England, the EIS is able to team which is responsible for putting a director of the EIS involve? provide athletes and coaches team in place to work alongside sports My role is to set the direction of travel with access to high quality to provide bespoke performance for the organisation; to make sure facilities that are specifically impacting solutions. Each performance it’s equipped to provide the support designed for elite athletes. lead within the team has three or four service we offer today, and that we also English Institute of Sport’s high sports they work with. It’s their job to have an eye on the future four or eight performance sites: identify with the sport what the per- years ahead. We haven’t got Rio out Q Sportcity Manchester formance solution will be to particular of the way yet, but already we’re begin- Q EIS Sheffield performance issues. The EIS will then ning to plan for Tokyo 2020 and the Q Loughborough University go out and establish the best partner- PyeongChang Winter Olympics in 2018. Q Bisham Abbey ship to strike up to solve that issue. We try to look at trends, and estab- Q University of Bath Our research and innovations team lish what changes might take place Q Alexander Stadium, has a series of partnerships with in sport. The world of sport is very Birmingham external providers who help develop different today than it was in 2004 Q Lee Valley Athletics Centre solutions, test equipment and give us in Athens, or even 2008 in Beijing. Q Lilleshall National Sports in-kind expertise or technology that will We’ve made changes, and are mov- Centre provide expertise or solutions that we ing towards a more technical interface Q National Badminton Centre, simply couldn’t provide in-house. with sports, working together to Milton Keynes identify what it takes to win and then The EIS also has a further How has 2014 been for you? ensuring the right expertise is applied nine partner sites It’s been good. Sochi was the best to deliver results. Winter Olympics and Paralympics If I take you back to 1996 in in living memory for Great Britain. Atlanta, Great Britain only won one Knowing that employees of the EIS gold medal. A lot has happened since partner sites we operate out of, includ- have contributed to the success of then. The most significant change has ing Bath University, Loughborough those athletes is enormously gratifying. been the introduction of the National University and Bisham Abbey. We’ve also just come off the back Lottery in 1997; we are very well Then of course we’ve got commer- of the Commonwealth Games where funded now. Back in 1986, if you’d cial partnerships for everything from not just Team England, but also Team said that in 2008 Team GB would nutrition products to engineering and Wales, Team Scotland and Team win 47 medals, of which 19 would software. These partnerships are vital Northern Ireland did particularly well. be gold, people would have laughed to us, because they have the products Glasgow was fantastic. It’s not just at you. If you’d said that four years and/or expertise we need. If you think about the sport – of course that’s very later Team GB would win 65 medals or of McLaren F1 and the speed those important – but also about the atmos- ParalympicsGB would win 120 medals, cars go, you can imagine the engineer- phere and the camaraderie. People no one would have believed you. It’s ing and technological advances which were beginning to question whether been a huge change. McLaren have at their disposal which the Commonwealth Games had a we couldn’t otherwise afford. Our part- future; the Games in Glasgow have How important is partnership ners open up their facilities to allow very firmly answered that. working to the EIS? us to test and stay one step ahead It’s very important to us. Our best of the opposition. We also have aca- You started your career as a known partnerships are with UK demic partnerships with universities hurdler. What were the highlights? Sport, the national governing bod- which allow us to further our under- I represented Great Britain on 30 ies of the various sports, the British standing of performance questions in occasions. I first competed in the Olympic Association and the British an applied environment. Olympic Games in 1984 and was Paralympic Association. We also have We talked about Lizzie Yarnold and a semi finalist that year. I won partnerships with those involved in the the aerodynamics of her suit and hel- bronze medals at the World Indoor facilities we operate out of such as met. All of that work was done in Championships and the European Sport England and the landlords of the partnership with other organisations. Indoor Championships in 1987.

36 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The EIS has worked with Ed Clancy (above) and Gemma Gibbons (below), who both won medals at the Commonwealth Games PHOTOS: PRESS ASSOCIATION PHOTOS: PHOTO: BRITISH GYMNASTICS

When I was an athlete, performance analysis was me remembering to ask my mum to tape my race to I could watch it afterwards

CASE STUDY My personal highlight was probably winning bronze at the World Indoor Championships in 1987. I felt Gymnastics’ athlete profiling absolutely amazing on the day. At the time, way before Lottery fund- he English Institute of medicine, strength and conditioning, I was working full time in the civil Sport (EIS) sport sci- ing, physiotherapy, performance service. I was training eight or 10 ses- ence and medical team, nutrition and performance analysis. sions a week around my job. To be T working with British The results are then fed back to rewarded with a medal made me feel Gymnastics, have built an athlete athletes and their coaches within that all the sacrifices were worth it. profiling system to help inform indi- 24/48 hours, something the team There were also plenty of low vidualised performance plans as says is vital in giving athletes a points. I fell in the semi final at the well as collect a breadth of data picture of where they are right now 1984 Los Angeles Olympic Games, they hope will inform their work – as opposed to weeks or months I was injured for a large part of the over future Olympic cycles. down the line. 1988 season and therefore didn’t get “We’ve been screening athletes Spencer then reviews the data to go back to the Olympics in 1992. for years” says EIS head of sport in an attempt to identify potential I came fifth in the Olympic trials in science and medicine for British performance benchmarks before 1992, which prompted me to retire Gymnastics, Louise Fawcett. a more detailed meeting is held from athletics and take up rugby. “However, what we’ve been work- between sport science and medical As a Welshman, I’d always had a ing towards over the past cycle is staff and national coaches. These yearning to play rugby, and had played a profiling process, giving coaches meetings help establish the sig- as a teenager. I knew at that stage and athletes immediate feedback nificance of the data collected, that I’d no longer be able to repre- and information but also storing potential links to performance and sent Great Britain at the highest level data which could help inform work what work is required to achieve the and at 29, it was a question of now or we do in four, eight, 12 years.” agreed benchmarks. never, so I decided to throw my lot in EIS physiotherapist Simon “We’re beginning to understand with my local club Cardiff. Spencer, who has worked closely what physical abilities underpin with the team on rehabilitation and elite gymnastic performance,” What was the highlight profiling, explains what profiling explains Spencer. of your rugby career? aims to give to the programme. “Some physical qualities help Playing for Wales. In 1994 we played “Profiling provides an opportu- identify athletic competency and France at home, after beating Scotland nity to identify intrinsic risk factors robustness and are capped at an and Ireland. I scored the try that that may predispose an athlete acceptable level – once they are sealed the game against France and to injury, the ability to establish achieved, further improvements we went on to play the grand slam potential links between the physi- are unlikely to result in perfor- decider against England. All these cal characteristics of athletes and mance gains. Other qualities are years later, people still come up to me injuries they sustain, and individ- directly linked to performance out- to talk about that game. ualised performance targets for put where on-going development is return to play following injury.” an important part of the gymnast’s What did you do next? The process involves athletes overall training plan.” I made my final appearance against being put through a series of tests England in 1998, then worked as a by EIS practitioners working in www.eis2win.co.uk broadcaster for three or four years.

38 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 PHOTO: HUW EVANS AGENCY HUW EVANS PHOTO:

Walker retired from athletics in I worked for ITV, Channel Four and 1992 to pursue a second career as What are biggest differences British Eurosport as an athletics com- a rugby player for Cardiff RFC between when you were mentator and rugby pundit. I joined the an athlete and today? BBC as head of sport in 2001. It’s the level of support available. I worked for the BBC in various roles, them, but I can say that we’re looking Today our athletes have 360 degree including head of internal communica- at wind direction, climate, humidity and support from experts in performance tion, until I joined the EIS in 2010. suitable clothing for our athletes. lifestyle, psychology, physiotherapy, As soon as our athletes leave this nutrition and so on. How did you get the country they will go to a holding camp I had a full time job outside of ath- role at the EIS? either in Brazil or in some cases other letics and I didn’t have any of those I was on the UK Sport board from destinations, in order to acclimatise support services. My physiothera- 2006 to 2010 so people were aware them. We’re helping to do a lot of the pist was the wife of a friend, nutrition of me. I was asked to apply and was work involved in identifying those hold- was what my mum put on the table, successful in my application. ing camps and the conditions the performance analysis would be me At the time, I wasn’t working in sport, athletes are going to face in Rio. remembering to ask my mum to tape although I was on the board of UK my race so I could look at it afterwards. Sport. I was aware of the sea change What are our chances of being that was going across the high per- the ﬁ rst nation to win more What are the biggest trends formance system and I wanted to be Olympic medals post hosting? affecting the work of the EIS? part of it. There was a real shift in I think we’ve got an excellent chance. The biggest trend is probably in other terms of funding, the attitude towards It’s a very challenging target – you’d nations becoming equally well funded, elite sport and the development of UK expect it to be, as no-one has ever or bridging the gap in funding, and Sport’s ‘No Compromise’ approach. done it before – but I think the sports then putting in place a high perfor- are going to rise to the challenge. mance system like we have in the UK. What is the EIS doing to prepare We’re two years away from the for the Rio 2016 Olympic Rio 2016 Olympics, and we’re better How do you spend your free time? and Paralympic Games? placed than we were two years away I’m married, and I’ve got three daugh- We’re working very closely with the BPA from the London Olympics. ters, aged 21, 19 and 16 so I have my and the BOA to prepare our athletes. That’s not to say anybody’s getting hands full. With the amount of travel- I have to be a little bit coy about the complacent, of course, but we are in a ling I do, just being at home is often details of what we’re working on with good position at the moment. relaxation enough. O

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 39 Gymtopia is a community-focused initiative that tries to encourage charity work, volunteering and fundraising in the ﬁ tness industry A GOOD WORKOUT

Gymtopia was set up with a simple aim – to spread the word about how the ﬁ tness industry is helping communities across the world. Here founder Ray Algar shares a few amazing stories

immediate customers. The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fi tness industry uses its infl uence to reach out and support an external community in need. Gymtopia: It was created with the generous a place where clubs support of fi ve organisations: Companhia Athletica, Gantner do social good Technologies, Les Mills, Retention Management and The Gym Group. Gymtopia was conceived by founder Gymtopia received an Outstanding and chief engagement offi cer Ray Achievement Award in the ukactive Algar, who believes the global Matrix Flame Awards 2014. health and fi tness industry has enormous infl uence and potential Read more stories and submit to do good in the world, beyond its your own: www.Gymtopia.org

These stories ﬁ rst appeared in Health Club Management as part of an ongoing Gymtopia series showcasing best practice in corporate social responsibility

40 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 FITNESS

GIVE BACK TO MOVE FORWARD

PROJECT: THE MOVEMENT

ecently I was undertaking some online research IN A NUTSHELL and stumbled upon an American search result Initiative by: R that grabbed my atten- The Movement – tion: ‘Charity-Driven www.themovementfitness.com Gyms Are Popping Up All Over The Location: New York, US Country.’ Gyms undertake acts of Project status: Ongoing charity all the time, but these new Impact: National gyms are different as charity is at Gymtopia keywords: the very heart of their business. Environment, Education, The Movement, a new boutique fit- Health & Wellbeing, ness studio in New York City, US, Medical Research operates according to the philosophy of ‘give back, move forward’ – enjoy- ing exercise while simultaneously boutique studios regularly popping helping others. It donates US$1 per up, so for a small studio only open person per class to The National since May 2014, it’s already gen- Brain Tumour Society, not just for a erating quite a media buzz. ‘The few days, but every day of the year. Movement Ignites a Charitable It’s the first fitness business I’ve Fitness Revolution’, ‘The Rise discovered that donates a portion of Charity Driven Gyms’, ‘Five of every single sale it makes. Fitness Studios That Give Back’ are headlines that show how its How the studio started philosophy has captured attention. Jordan and Dana Canino are life- The studio is currently only operat- long athletes who envisioned ing 30 classes a week, yet this already a studio that would make a translates into a donation to the NBTS positive difference to the of US$1,000 a month. When they lives of others. However, their reach 56–70 classes a week, then definition of ‘others’ is far donations are expected to double. wider than the customers who attend Jordan and Dana Canino founded the hybrid cardio, strength and yoga I dedicate this workout to… a US fitness business that classes at the 297sq m (3,200sq ft) donates money to charity every I read an article about The Movement facility. They wanted to create a place time a person attends a class written by Heidi Kristoffer, a highly where people were not only changing rated American yoga instructor. their own lives, but the lives of others. In the article, she recalled a com- ment made by an instructor during a Deeply embedded charity discovered Andrea Canino, Jordan’s class she had attended at another When a business aligns with a char- mother, died of a brain tumour when gym: “If you feel like you can’t do it for ity, there should be a compelling story he was just 18. This was a deeply yourself, do it for someone else who behind the partnership. In the US, personal cause, giving purpose and needs this more than you do.” according to the National Center for meaning to The Movement. Kristoffer found the idea of mentally Charitable Statistics, there are more “Our hope is to start a true move- dedicating her workout to someone than 1.5 million non-profit organisa- ment: when you give back, you’re other than herself a very powerful con- tions. Many are worthy of support – so enabling yourself to move forward. It cept. Now imagine this being amplified why did The Movement select The motivates people not only to go to a by everyone else in the class, across National Brain Tumour Society (NBTS) class and get their sweat on, but to all classes, every day of the year. as its charity partner? help fight a terrible disease,” he says. “Sometimes we need to do things for According to the NBTS, 700,000 ourselves, but often the power of doing Americans are living with a primary Impact to date something with the intention of helping brain tumour and 69,000 more will be IHRSA data suggests there are more the greater good, or just one other per- diagnosed this year. In my research, I than 30,500 gyms across the US, with son, can be life-changing,” she wrote.

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 41 FITNESS

In 2011, Iron Tribe Fitness created the Workout for Warriors event to raise funds for Team RWB

LIFE AFTER WAR

PROJECT: TEAM RED, WHITE & BLUE

magine you’re a 23-year old Step up Team RWB across the United States. These chap- soldier deployed to western Mike Erwin, a US Army major, had the ters host regular activities that provide Afghanistan. Every day, your life foresight to recognise that the reinte- an opportunity for veterans and the – and those of your comrades – gration of war veterans into civilian life community to come together. I depends on you bringing your ‘A would become increasingly challenging This can be any type of activity, such game’ to the battlefield in pur- given the rise in overseas deployments; as a weekly running group, hike, ball suit of the shared mission. You’re a an estimated one million US military game or post-race gathering, where valued part of a team and, if the day personnel will retire or separate from other war veterans meet each other – came when you had to sacrifice your the military in the next five years. but, more importantly, it is where they life in pursuit of the mission, or to pro- So Team Red, White & Blue (Team meet members of their local com- tect a comrade, you’d do it – all would RWB), a non-profit organisation, was munity, because it’s the sense of – because you’re a team. founded in 2010 with its own mis- belonging that the veterans truly crave. But what happens when the mission sion: to enrich the lives of America’s ends and it’s time to return home to veterans by connecting them to Enter Iron Tribe Fitness life as a civilian? Life after war should people in their community through Iron Tribe Fitness is a fast-growing be a far simpler mission, but for far physical and social activity. American functional training brand too many US military veterans it’s one War veterans often report feeling that was also founded in 2010. Iron they’re poorly equipped to deal with. ‘disconnected’ when they return home; Tribe Fitness does not have members Adjusting to the rhythm of civilian life Team RWB’s vision is to increase the or clients but ‘athletes’, and there are becomes a daily challenge because it connection between America’s combat just 300 of them at each gym. These now lacks purpose, and those unique veterans and their communities. small ‘tribes’, drawn from all parts of skills acquired and honed on the bat- a local community, meet as a group tlefield are not in demand here. For Team RWB Chapters for 45-minute classes based on a sim- many, this can lead to depression and The organisation has created local ple system of full body movements in addiction to alcohol and drugs. groups, which are known as ‘chapters’, addition to personal coaching.

42 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Team RWB is organised into local ‘chapters’. Activities are arranged that are designed to bring veterans and local communities together

Iron Tribe Fitness operates by the philosophy that ﬁtness has a greater purpose, and its gyms are a platform to help others

A purpose beyond fitness present and future. This involves Iron Forrest Walden founded Iron Tribe IN A NUTSHELL Tribe Fitness athletes coming together Fitness, and from the outset believed to complete military-style exercises in the organisation possessed the ability Project by: 11-minute stints, representing the 11 to achieve more than merely trans- Iron Tribe Fitness November Veterans Day. forming the lives of its own ‘athletes’. (Alabama, US) The inaugural 2011 Workout For It operates by the philosophy that fit- Website: Warriors raised US$30,000 for Team ness has a greater purpose, and its www.irontribefitness.com RWB. This event is now repeated gyms are a platform to help others. Project status: annually, taking place every 11 “Yes, it’s to teach healthy lifestyles. Ongoing and long-term November, as well as on Memorial Yes, it’s to be a leader in results- Charity supported: Day (the last Monday in May) across based fitness. Yes, it’s to encourage Team RWB all Iron Tribe Fitness gyms. fellowship within our tribe and global Impact: National community. But it goes beyond that. Gymtopia keywords: Workout for Warriors It’s to make a real, tangible difference Education, Health & Wellbeing As Iron Tribe Fitness grows, so does in the lives of the downtrodden, by Workout for Warriors. With 33 gyms partnering with local and global chari- now open, approximately US$150,000 ties. Our venue to do this, of course, founder of Team RWB. The two organi- has so far been raised to support is Iron Tribe Fitness. Together we can sations began discussing whether they the work of Team RWB. However, Iron touch those lives,” Walden says. could form a collaboration and quickly Tribe Fitness wants the idea to spread, realised that they were a perfect fit. and so Workout for Warriors is now Two school friends re-unite In 2011, they kickstarted their part- run by other American gyms (under a Jim Cavale joined Iron Tribe Fitness in nership with Iron Tribe creating an revised name: Workout of the Day with 2010 as chief operating officer and event called Workout For Warriors, Warriors), thereby raising more funds is a lifelong friend of Mike Erwin, the dedicated to military personnel, past, for Team Red, White & Blue.

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 43 FITNESS

Supplying manpower for community garden projects is one of GoodGym’s popular missions

RUNNING FOR A REASON

PROJECT BY: GOODGYM

oodGym asks: ‘How do companionship as well as bringing we make the act of run- them a small gift (£1 or less), such as ning more purposeful and a newspaper or a treat from the local socially useful?’ bakery. The home visit is not long, G Instead of running ranging from 10 minutes to an hour. around a park, a GoodGym Duration is not the important meas- runner embarks on a mission to do ure here – it’s the personal connection some good in their local community, that helps break the long periods either alone or as part of a group. many elderly members of our commu- Rather than run straight past that nities spend alone and isolated. nursing home, why not stop and spend time with someone who’s craving com- Becoming a GoodGym member panionship? Now the act of running is Runners of all abilities register on the no longer a self-centred act but a gen- GoodGym website and select from erous and compassionate one. London or Bristol, where the project Time for a cuppa: GoodGymmers currently runs. Members need to have How it started aim to help break the monotony of a criminal record check due to contact Back in 2008, Ivo Gormley, an enthu- a lonely pensioner’s day with vulnerable adults and be over 18. siastic amateur runner, was thinking Working with the NHS, charities and about how to encourage more peo- community centres, GoodGym matches ple to volunteer. Volunteering could be runners to a housebound elderly per- made easier if it could be integrated IN A NUTSHELL son who’d like a regular visitor. Runners into already busy lives. He realised commit to at least one weekly run. the physical activity a person did could Initiative by: GoodGym – be channelled into doing social good. www.goodgym.org From one to many It ﬂ ipped the idea of running to serve Location: UK As GoodGym develops, it includes ourselves into running to serve others. Status: Ongoing more projects in the community. Impact: National GoodGymmers in Bristol have done Making a run more purposeful Gymtopia keywords: community gardening and helped The simple idea was to connect a per- Environment, Health homeless shelters, and GoodGymmers son’s run with a visit to an elderly & Wellbeing in London have helped a hospital to member of the community, offering create a new vegetable garden.

44 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The idea for sensory blankets ON THE BALL came from Facebook. The ‘ball blankets’ have been shown to help relax and soothe autistic children PROJECT BY: HUKKA

n April, I opened an email from blankets, using her donated squash Anna Rounaja, CEO of the Hukka IN A NUTSHELL balls. The company was enthusiastic fi tness club in Finland. Rounaja and agreed to get involved. was writing with the story of how Initiative by: Hukka – It now produces blankets for Hukka her club’s used squash balls were www.hukka.net members, parents and local schools. I Location: helping children with autism to Finland The charge for the blankets is to cover better cope with their disability. Status: Ongoing costs, but just £118 (US$200) rather Impact: Local than the £570 (US$960) charged by A basket of balls Gymtopia keywords: specialist suppliers. Among the extensive facilities at the Health & Wellbeing, family-operated Hukka club are its four Helping Children Altruistic creativity squash courts. With 3,500 members Charity supported: Various This is a beautifully simple project, and a thriving squash community, the using what a club already has in abun- club gets through more than 2,500 dance. It also shows how Facebook balls each year. One day, Rounaja The blankets have proven therapeutic can be used as an idea generation asked members to begin leaving used effects for children with autism, helping platform, allowing members to contrib- balls in a basket, thinking they could to relax and soothe them and reduc- ute and become more deeply involved be put to a second, useful purpose. ing the time it takes them to fall asleep. with their clubs. The Hukka club now Rounaja says: “They don’t know the publishes Facebook updates showing Enter Facebook borders of their own bodies – it’s one children using the blankets and the dif- Hukka has been on Facebook since of the reasons they fi nd the world over- ference that they are making to them. 2010 and has 5,660 fans. Rounaja whelming. The blankets adapt to the Let’s also not forget how quickly posted pictures of the basket of balls child’s body and calm them, as though altruistic acts can spread. This story and set a challenge: create a new pur- they are being hugged.” has now been picked up by organisa- pose for them. People began posting Normally these blankets are fi lled tions across Europe and the United suggestions, but none were compelling with plastic or glass balls. They are States. It’s proof that thinking about enough. Then came the winning idea: complicated to make, and medically others can pay off on so many levels. a special needs teacher suggested the certifi ed blankets are expensive. As Rounaja says: “I wasn’t expect- balls could create a ‘ball blanket’, a ing something this great. It opened sensory stimulation aid for calming chil- Enter the furniture maker my eyes and makes me feel so warm dren suffering from autism and other Rounaja went to a local furniture inside – maybe the same feeling the developmental disabilities. maker with the idea of producing the kids get by using the blanket.” O

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 45 SPORT

SINGAPORE SPORTS HUB

The Singapore Sports Hub, with its motto ‘where Singapore comes to play’, includes the republic’s new 55,000-capacity National Stadium and a host of other world class venues. Tom Walker takes a closer look at the S$1.3bn project

pened in June 2014, the Work on the stadium (and the hub) S$1.87bn (US$1.49bn, was initially scheduled to begin in 2008, £878m, €1.07bn) but the global economic crisis and the Singapore Sports Hub – resulting increases in construction O a fully integrated sports, costs delayed the project. Construction entertainment and work finally began in 2010. lifestyle complex – is set to become one of South East Asia’s premium THE MAIN EVENT sports venues. Billed as the region’s Located on a 35-hectare site in largest ever public-private partnership Kallang, the hub is well connected project, the aim was to create a world- to Singapore’s Mass Rapid Transit class facility in which Singaporeans Network and as a result benefits from can watch, play and learn about sports The new landmark national stadium low-cost, hassle-free access to each – while creating opportunities for local venue. The centrepiece of the hub sports and tourism businesses. is the new 55,000-capacity National As well as international competi- the way the government perceived Stadium that offers spectacular views tions and other spectator events, the and invested in sport over the next of the waterfront and city skyline. hub offers community programming, decade. To implement the report’s pro- Masterplanned by AECOM, the venue “experience sport” initiatives and pub- posals, the government ring-fenced was designed in partnership by global lic facilities for everyday use. The S$500m (US$490m, E400m, €237m) sports architects Arup Sports and impressive range of sporting facilities worth of funding, which it planned to local firm DP Architects. The site is is supported by clusters of hospital- invest over a five-year period. Among situated at the old National Stadium, ity, retail and other support services the first projects to receive funding which was closed in 2007 and – including a retail mall, restaurants, a were the planning process of the flag- demolished in 2010. library and a sports museum. ship Sports Hub and the creation of a The multi-use stadium can be Singapore Sports School (SSS). configurated to host a range of sports, ALL ABOUT THE VISION The SSS was the first project to be and the venue is being marketed The idea of creating the sports hub completed (in 2004) and at the time as the only major venue capable of was first mooted in June 2001, was the region’s first higher education hosting international football, rugby, when the Committee on Sporting institution to offer an integrated aca- cricket and athletics. For this, the Singapore (CoSS) delivered the central demic and sports programme. lower spectator tiers are movable and government a report consisting of 40 Following the planning stage and can be adjusted by up to 12.5m back recommendations on how to grow the a tender process, the government to provide extra playing surface. country’s sporting sector. The sports awarded the development contract Sustainability is at the heart of industry had been identified as a of the Sports Hub to Singapore the stadium’s design. The stadium’s key growth market and one in which Sports Hub Consortium (SSHC), led retractable roof has been made out Singapore could become a leader by Dragages Singapore Pte. SSHC of Ethylene tetrafluoroethylene (ETFE) within the South East Asia region. was given a 25-year contract with the and the energy efficient bowl cooling The impact of the CoSS proposals Singapore Sports Council to design, technology used is among the first of was immediate and it transformed build, finance and operate the facility. its kind in the world.

46 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The new National Stadium (above) is the centrepiece of the Hub. The OCBC Aquatic Centre (below) includes two 50m pools

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 47 SPORT PHOTO: ©ARUP

The hub is located on the Kallang Basin waterfront, adding a perfect environment for water sports to the complex

Clive Lewis, Arup’s design leader The hub delivers on the Singapore government's for the project, says: “It’s common for sports stadia to be on the mission statement of providing a space which will catch outskirts of cities, accessible only by the public's imagination and improve activity levels motorways. As part of its long-term plans to encourage sports across Singapore, the government wanted made it more adaptable and it now is set to become the new HQ for all of the new national stadium to be a part has a new flexible configuration Singapore’s elite boating teams and of everyday life. To make this a reality, that scales from 4,000 to 12,000 will also house the relevant NGBs. the stadium is set in a 35-hectare spectators. This solution allows sports precinct next to the city centre. the venue to host anything from SPORTING LIFESTYLE “We designed the stadium as a national sports events to high-profile What makes the complex unique dome spanning 310m. Not only is it international events. is the number of sports-themed wide, the ultra-thin shell roof is also Within a short walk from the entertainment and leisure options that energy-efficient. The stadium is a National Stadium is the OCBC Arena, support the events venues. The Sports model for tropical climate design. It dedicated to community sport and Promenade features a 900m sports features an innovative energy-efficient smaller-scale regional and national and recreational space around the spectator cooling system that delivers competitions. The arena consists National Stadium and is Singapore’s cooled air to every seat in the stadium. of six halls over two levels that are largest, fully sheltered civic space. These pockets of cooled air will reduce designed to be scalable in size Open to the public all day, the elevated energy use significantly, compared to a and will cater for an array of indoor platform acts as an urban park and more conventional cooling system.” sports events for both NGBs and the connects the hub’s venues. general public. Laid out as two multi- The promenade is surrounded by SUPPORTING ACTS purpose modules flanking a central a number of community areas which The two other major venues close public atrium, the design allows for provide a myriad of sports and activities to the stadium are the OCBC Arena simultaneous use of the six sports – a number of hard courts for racquet and the Indoor Stadium. Both halls. When in competition figuration, it sports and basketball; a skate park; are existing venues which have will have a capacity of 3,000. lawn ball areas; climbing walls; beach undergone significant upgrades and volleyball and cycling paths. Elsewhere, redevelopments. First opened in 1989 WATERY PURSUITS the visitor centre – which also houses at a cost of S$90m (US$72m, €53m, The hub houses two new water sports a sports library and sports museum – £43m), the 12,000-capacity Singapore centres – the indoor OCBC Aquatic is located outside the main transport Indoor Stadium served as part of the Centre and the outdoor Water Sports station. Across the promenade from the government’s first urban re-generation Centre. The newly built aquatic centre, visitor centre is the main, 41,000sq m project in the late 1980s. The plan designed by Arup, includes two retail and food zone. was to revitalise the urban landscape Olympic-size, 50m swimming pools Lawrence Wong, minister for culture, in Kallang as well as provide a world- and a diving centre. On non-event days, community and youth, is confident class venue to meet the leisure needs it’s open to the public and includes a that the hub will catch the public’s of the people. Designed by Japanese water leisure area with learn-to-swim imagination. “It is a place for all architect Kenzo Tange, it has gone pools and a surf pool. The aim is to Singaporeans to enjoy and to live through a radical transformation to host international championships as better through sports,” he says. O bring it up to modern requirements. well as local and regional events. Redevelopment work on the Indoor The Water Sports Centre, offering This feature first appeared in Stadium – completed in 2013 – has canoeing, kayaking and dragon boating, Sports Management, Issue 2 2014

48 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The complex is an integral part of the Singapore government’s plans to strengthen the country’s status as a destination for sport

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 49 WELLNESS CITIES ACTIVE DESIGN

Jacqueline Bennett looks at whether, by adopting a new approach to design and city planning, we can make our cities – and their populations – well again

ven Mick Cornett, present many opportunities for joined- the enterprising up thinking to improve people’s health. mayor of Oklahoma These opportunities have been high- in the US, couldn’t lighted by, among others, the Town and have envisaged the Country Planning Association through huge impact his the Reuniting Health with Planning: ‘We’re going to lose Healthier Homes, Healthier Communities a million pounds’ report. This report offers an overview Ecampaign would have on the city when of how local authorities can improve he launched the initiative in 2008 health and reduce health inequalities (www.thiscityisgoingonadiet.com). by bringing together related disciplines After 18 months – with local such as housing, transport planning restaurants providing healthier options and regeneration. It includes a section and sports facilities offering special designed to help identify links between discounts – the city’s residents had public health objectives and how places collectively lost half a million pounds can be shaped to respond to them. in weight. But it was only after citizens Alongside growing statutory endorse- agreed a seven-year, one cent increase ment of the benefi ts of better town in sales tax to fund new bike lanes, and city planning for improving health, sidewalks, hiking trails, ice rinks, green fi tness and quality of life, a raft of spaces and wellness centres that the other documents and initiatives have city fi nally reached its target in 2011. emerged. In 2003, CABE Space – a Oklahoma reputedly now has the A promotional video by the mayor specialist unit of CABE – was set up to highest adult employment rate of any of Oklahoma was aimed at champion the importance of urban pub- city in the US. Firms are keen to invest inspiring the US state’s residents lic space, particularly parks and green and relocate there because the work- to get active and lose weight spaces, in improving quality of life. force is so much fi tter than in other Meanwhile, in what has turned out cities. Not only has the city become to be a prescient document, Sport healthier, it has become wealthier too. England published Active Design: communities, leading to reductions in Promoting opportunities for sport and Evidence and policy health inequalities, better access to physical activity through good design Much is now being written about active healthy food, reduced obesity, more in the mid-2000s, integrating agendas design – designing, constructing and physical activity, better mental health around design, health and transport managing our environment in such and wellbeing, and improved air quality. and setting out many examples encap- a way as to encourage people to be Meanwhile recent major reforms to sulating the three design objectives active (see HCM March 14, p5). It’s an planning and to health and social care of improving accessibility, enhancing exciting idea and one that has had a – notably the National Planning Policy amenity and increasing awareness. long genesis in town planning in the UK. Framework 2012, the Health and In its City Health Check – published The National Planning Policy Social Care Act 2012 (which created in 2012 and analysing health problems Framework (NPPF) demonstrates local Health and Wellbeing Boards) correlated to the amount of green and how the planning system can play an and the Localism Act 2011, which ush- public space available in London and important role in promoting healthy ered in neighbourhood planning – now England’s eight ‘core cities’ – the Royal

50 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 There is evidence to suggest that taking active lifestyles into account at an urban planning level leads to healthier communities WELLNESS CITIES

“Even small changes to design can have a huge knock-on effect in terms of getting people active.”

Institute of British Architects (RIBA) found the areas of the UK’s cities with the poorest health outcomes are those with the least green space. Moreover it’s the quality of streets and parks, as much as the quantity, that encourages people to walk more. Then there’s the Design Council in the UK, which is championing its own Active by Design campaign – including a conference in London next month – to address the serious health issues facing us, brought on by a lack of physical exercise and poor diet. It aims to be a catalyst for change, finding new links and connecting aspects of the planning system, health service and the built environment sector, both public and private, where few currently exist. There’s a plethora of advice and guidance around improving our environment to benefit health and wellness. during the mid-20th century – typically Theory into practice There’s been a huge increase in a couple of football pitches, a cricket So how is all this manifesting itself the number of running groups, square, some tennis courts and a in practice? Initiatives range from the clubs and events, showing the bowling green – represented a ‘keep fit’ public thirst to be more active quirky – such as designing stairs to package then aspired to, which suited look like piano keys – to the grandiose, people’s way of life. It would be taken such as the High Line in New York, US, for granted that you would cycle or where the old elevated railway track in promoted small-scale enhancements walk there, although rarely along spe- lower Manhattan has been resurfaced to streets in selected city areas in the cial cycleways or footpaths. However, and turned into a green walkway. UK. Increases in walking were recorded their pattern and level of use is chang- Meanwhile the Movement for within almost all the targeted areas. ing: for example, there’s a trend away Liveable London campaign is aim- from grass surfaces for adult 11-a-side ing for a more pleasant and healthy Connect the existing network football towards small-sided soccer on city by changing the way people move Now, when we build anything new, we artificial grass pitches. There’s also a around it. This sits in line with Sport need to be aware of the enormous drop-off in demand for outdoor public England’s Active Design report, which possibilities out there, and how even tennis courts and bowling greens, leav- talks about linking popular “everyday small changes to design can have a ing some of them sadly under-used. activity destinations” – so that’s shops, huge knock-on effect in terms of get- Parallel to this, there has been an schools, doctors’ surgeries and main ting people active. But equally, we explosion in the number of running and workplaces – via cyclepaths and good, must not lose sight of the facilities cycling groups, clubs and events now pedestrian-friendly walkways. we already have and how we can inte- taking place throughout the UK, cater- Another example is Living Streets’ grate them into the brave new world of ing for all levels of ability and demand. Fitter for Walking programme, funded active design, ensuring they are both Recreation grounds have adapted through the Big Lottery’s Wellbeing viable and sustainable. to some extent: adding children’s Programme, which has provided sup- For example, the facilities laid out play areas, changing tennis courts to port and information to residents and in our traditional recreation grounds multi-use games surfaces, installing

52 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Some of the documents referenced in this feature can be found online:

Q Reuniting Health with Planning: Healthier Homes, Healthier Communities www.health-club.co.uk/TCPA Q Active Design: Promoting opportunities for sport and physical activity through good design www.health-club.co.uk/ sportengland_activedesign Q City Health Check www.health-club.co.uk/ cityhealthcheck

can bring many benefi ts in terms of increased use, more revenue, improved sustainability and better supervision. Maximising use In its City Health Check document, RIBA recommended the production of Healthy Infrastructure Action Plans in local authorities that comprise less than 50 per cent green space and/or have a housing density of over 5 per cent, with the idea that these might be partly funded through the Community Infrastructure Levy. fl oodlights to extend hours of use and wherever possible let’s try to link them A spin-off from this could be the constructing ‘trim trails’. to other existing activity destinations creation of fi tness trails that set out But although there’s still a range of – sports centres, outdoor and indoor measured routes by foot or bicycle funding sources for developing and pools, astroturf pitches, grass pitches, linking ‘activity destinations’, with improving sports facilities, particu- tennis courts, allotments, beaches, riv- opportunities to stop off along the way. larly for the voluntary sector, local ers and school sports facilities. It would be great to encourage people authorities have seen their budgets for We can use open space in parks using these to become volunteers and provision, enhancement and mainte- more effectively too, by providing shel- responsibly monitor use of facilities, nance severely reduced, and also have tered seating and meeting points, so that as well as benefi ting their own fewer personnel to promote, super- water fountains and outdoor showers, health, they are helping others. vise and manage them. Meanwhile, measured walking tracks, wildfl ower Indeed, some local authorities are well over half of all sports facilities are meadows and healthy food outlets. already training volunteers to check for located on school, college and univer- Many such projects are being funded litter and damage to play areas and sity sites; we need to encourage their through the Fields in Trust (formerly the paddling pools, so they can notify the use by the wider community, not only NPFA) and its Queen Elizabeth II Fields local authority if there’s a problem to to make the best use of resources but initiative, which set out to permanently attend to, thus making more effi cient also to show young people that being protect outdoor recreational spaces. use of maintenance staff’s time. active is important for their whole life. On a positive note, some sports cen- As well as taking responsibility We need to link all these existing tres are already using health sector for our own health, we need to take facilities in to the Active Design move- funding to provide bicycles and setting responsibility for our active environment, and try to bridge the divides up local cycling networks; others are ment, as in this era of reduced public that exist between fi tness and sport, increasingly used as bases for running sector expenditure we risk losing any between indoor and outdoor facilities and cycling events. But as further food sports and fi tness facilities we don’t and between public, educational and for thought, how about converting dis- use. There are already many wonderful commercial sites. It’s wonderful to used tennis courts to small allotment opportunities out there – let’s encour- have new cycleways and footpaths, but areas? Co-locating facilities in this way age their use as effectively as we can. O

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 53 FITNESS COOL CUSTOMER

Vasper, a hi-tech training system based on cooling and compression, has been designed to deliver the beneﬁ ts of anaerobic exercise without high intensity eff ort, ﬁ nds Katie Barnes PHOTO ©CODY PICKENS PHOTO ©CODY

US Olympic triple jumper Erica Ashley McLain used Vasper for rehabilitation following a serious injury

54 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 ith more science coming UPTAKE TO DATE into the world of exer- For the moment, members of the pub- cise, and consumers lic can only try Vasper at its offices in tuning into the impor- Silicon Valley, California and Hawaii, W tance of lifestyle and USA. Prices for a 30-minute ses- health choices, savvy sion start at US$35 (€26, £21), but operators should make sure their fit- a number of different packages and ness offering is up to date. memberships are available. Once fund- One of the latest pieces of cutting- ing has been raised, the idea is to roll edge equipment that’s grabbing the out the system to rehabilitation cen- attention of NASA and Olympic ath- tres and corporate clients. letes is Vasper – the name stands for Vasper inventor Peter Wasowski The company’s corporate clients vascular performance – which uses include Google, which installed Vasper cooling and compression systems to at its California headquarters in May. accelerate the activation of fast twitch Anaerobic exercise It’s also being trialled by a number of muscles, placing them in an anaerobic athletes who’ve written testimonials state without the normal wear and tear is only possible through on the Vasper website. associated with a longer workout. weightlifting or high Patrick Marleau, the star of the San But it’s not just for astronauts and Jose Sharks ice hockey team, says: elite sportspeople. Vasper has been intensity interval training “Within 20 minutes of my first use, I created to optimise the health of any had the endorphin rush that you usu- user at any level of fitness. which many people either ally only achieve after a much longer can’t or don’t want to do workout. It helps with my recoveries HOW IT WORKS after strenuous workouts… When I Designed by Peter Wasowski, an do Vasper before my workouts, I have entrepreneur from Hawaii, the Vasper cooling vest, copper footplates and hel- some of the best workouts.” workout consists of a 20-minute met. These are filled with chilled liquid Another advocate is US Olympic intensive interval fitness programme, to keep the body’s core temperature triple jumper Erica Ashley McLain tailored to people’s abilities, on a lower during exercise. Clients can push (pictured), who used Vasper after a recumbent bike. Sounds normal so themselves harder without sweating. It serious injury. She says: “I was told I’d far... but there are two hi-tech features also means that fatigue is less likely never run again. A year later, I posted that make all the difference. to set in – as it does when the body’s the top triple jump distance in the US. Q Compression. Patented Vasper temperature rises – and strength, I feel confident that adding Vasper to technology includes compression endurance and cognitive functions don’t my standard rehabilitation programme cuffs filled with cool liquid. According deteriorate as rapidly, if at all. helped me beat the odds of my injury to Wasowski: “The cuffs place gen- After the exercise, users rest for 10 and helped me recover faster than any tle pressure on the muscles of the minutes on a liquid-cooled mat to flush of my doctors expected.” upper arms and thighs to activate out lactic acid, lessen fatigue and max- In 2011, Vasper also signed a three- the fast twitch muscles and place imise the benefits of the workout. year agreement with NASA. Astronauts them in an anaerobic state which, in have to exercise for a least four hours turn, increases lactic acid. The build- THE BENEFITS a day in space to prevent muscle and up of lactic acid pushes the brain into Wasowski says the Vasper system bone loss, and NASA is interested in a rebuild and recovery state, so it has been “designed to reproduce seeing how using the Vasper system cranks up the production of anabolic the effect of a high-intensity anaer- might reduce these workout times. hormones such as human growth hor- obic training session, but with less Dr Jeffrey Smith at the NASA Ames mones (hGH) and testosterone.” effort and physical damage.” He adds: Research Center told CBS San These extra biochemicals help build “Anaerobic exercise is traditionally Francisco: “We’re not here to endorse muscle tissue, as well as being respon- only possible through heavy weightlift- [Vasper], but we want to understand sible for other benefits associated with ing or high-intensity interval training, what they’re doing, how it’s scientifically intense anaerobic exercise, such as fat which many people either can’t per- possible, and what the potential of this loss, increased muscle growth, restful form or don’t want to.” technology might be for NASA.” O sleep and greater energy. He adds that the system should be Q Core body cooling. As well as the used to complement existing workouts This feature first appeared in cuffs, the Vasper system includes a rather than replacing them. Spa Business, Q3 2014

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 55 ATTRACTIONS THE ART OF COLLABORATION

Huge, green and grumpy - Shrek is an evergreen IP in more ways than one, and Merlin’s new attractions are sure to be a global crowd pleaser. Alice Davis ﬁ nds out what it’s like to work with DreamWorks on the popular franchise

alling for the perfect intel- ability to get along and – who knows – lectual property (IP) can be even have a good time together. the start of a beautiful – and Merlin’s creative team, Merlin lucrative – relationship. When Magic Making (MMM), headed in February this year Merlin up by Mark Fisher, has been driv- Entertainments announced a ing the DreamWorks partnership F deal with DreamWorks to cre- since they worked together on the ate six Shrek-themed midway live Madagascar show staged at attractions, it was a sign of a blossom- Chessington World of Adventures ing romance. There’s more to it, though, in the UK in 2012 and Heide Park, than throwing money at an IP holder Germany, the following year. Things and running off with the spoils. Like any have developed organically — though successful relationship, it needs to be purposefully — thanks to Fisher’s nurtured and based on the foundations strategic consolidation of all their of communication, mutual respect, the IP business, bringing it under one

Mark Fisher joined the Tussauds Group in 1991 and Merlin in 1995. He was part of the original buyout team from Vardon

56 ISSUE 4 2014 © cybertrek 2014 THE GREEN OGRE IN ALL OF US

We asked Jonathan What are the biggest Linn, head of location- challenges to creating an authentic Shrek world? based entertainment at One of the exciting challenges of the pro- DreamWorks Animation, ject is how we will immerse the guests what’s happening behind fully into the experience. Attention to the scenes of the upcoming detail is also crucial in bringing Shrek’s Far Far Away Adventure animated world into ours. Can you provide a brief What’s most exciting about overview of the planning the Shrek-themed attraction? and design process? We are very excited as this is the DreamWorks and Merlin are working to fi rst attraction of its kind for our glob- provide a fully immersive experience com- ally beloved Shrek franchise. Fans and How closely are DreamWorks’ bining animation, special effects and live guests will have the chance to interact designers working with entertainers. We’re delighted to be work- with many of their favourite characters Merlin on the attractions? ing with Merlin, a global leader in creating in a unique and exciting way, including Merlin’s and DreamWorks’ creative unique, memorable and rewarding visitor custom animation, special effects, a 4D teams have been collaborating for the experiences around iconic brands. experience and live entertainers. last year to design the most innovative, adventure-packed and fun-fi lled attrac- Can you give us some What makes the Shrek tion. In fact, the DreamWorks creative clues about the content? franchise translate well team is led by the actual fi lm makers We don’t want to tease you with a into a global attraction? who brought Shrek to the big screen. spoiler alert right off the bat! Shrek is an international brand and there They have been working very closely with Rest assured that fans and guests really is a little bit of the green ogre in all Merlin’s creative teams to bring the ani- will fi nd the same great level of com- of us. People respond to him as he is an mated land of Far Far Away to life for edy and attention to detail in the unlikely hero who feels like a dear friend. fans and guests around the world. attraction as in all of our Shrek fi lms.

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 57 ATTRACTIONS

AN IP HOLDER’S MAIN COLLATERAL IS HIS IP. HE’S NOT GOING TO LET YOU WALK ALL OVER IT

umbrella at the centre of MMM. Every brand, franchise and partner is unique, each with its own challenges and, indeed, each with its own rewards. When Fisher, who joined Merlin Entertainments in 1995, took the role are located. The other Far Far Away of chief development officer for MMM Ocean characters the Octonauts Adventure locations have not been in 2011, it was all about reaching out (above) proved a good fit for decided, but will be in different coun- and building relationships. He got rid Merlin’s Sea Life. The Zingzillas tries around the world on sites of of the existing system, where IPs were perform at CBeebies Land (below) between 20,000sq ft and 30,000sq ft managed haphazardly by different (2,000sqm and 3,000sqm). The fam- staff across the globe, and appointed ily-focused attractions will be actor-led, an IP director, Jonathan Lewis, to shows, where the teams on both sides interactive Shrek adventures, “where anchor the license portfolio — a criti- worked together. When Merlin pitched you’ll actually take part in the story,” cal component in Merlin’s business the idea of the Shrek attractions, says Fisher. “It’s participative like the model. Present IP partnerships include DreamWorks “was in the right frame of Dungeons, and massively immersive, licenses for Madagascar and Ice Age mind to look at it,” says Fisher. so you’ll feel like you’re in the middle with Fox, CBeebies with the BBC (and The initial agreement reached with of the story. That’s the majority of it, others), Saw with Lionsgate, Sonic the DreamWorks is for Merlin’s midways and then there’s a second part where Hedgehog with Sega, Angry Birds with operating group to open six attrac- you’ll meet some of Shrek’s friends Rovio Entertainment and Charlie and tions named Shrek’s Far Far Away and other DreamWorks characters.” the Chocolate Factory with the Roald Adventure over the next 10 years. The beauty of this first Far Far Away Dahl estate. “We got on a plane and The first of these will be in 2015 in Adventure is twofold: its proximity to went to sit down with all the Hollywood London, a new addition to the FTSE other Merlin offerings, and Shrek’s studios,” Fisher says. “DreamWorks 250 company’s Thames-side cluster enduring and age-spanning appeal. was one of them, and we got on really at County Hall, where the London Eye, “From a strategy point of view, you can well.” That led to the Madagascar Sea Life London and London Dungeon cross-sell tickets across sites, have bigger central management teams in those clusters, things like that,” says Fisher. “And I suspect it won’t just be about cross-selling to our visitors, but that it will actually drive more people into London because there’s been a massive interest and people will come into London to try it.” Fisher adds that the franchise fits well with Merlin’s wider midway strategy. These attractions need to be chainable and scalable: “We’re not interested in having one-off midways round the world.” When it comes to Shrek’s popularity, his audience has been growing since the first film was released in 2001. From the beginning, the characters and narratives have offered enough ambiguity in interpretation to entertain both children and adults. And it’s

58 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Postman Pat has been entertaining FINDING THE RIGHT IP children since 1981. As popular as ever, he’s one of the biggest IPs in the CBeebies portfolio There are a lot of IPs Q Be driven by what Q Be on your toes. You with a lot of potential, customers say they never know the next big but how do you know want. Try not to be thing, and some of these not just the ogre protagonist who wins which ones to bank too subjective. opportunities come hearts; the franchise’s success is on? Here are some Q Do your research. up quickly, like a pro- owed to the multitude of genial char- tips from Merlin Magic With CBeebies Land, ject we’re doing with a acters. A 2012 poll by Co-operative Making’s Mark Fisher. we found out the big- [CBeebies’] brand called Pet Insurance to find the UK’s all-time gest and best IPs in the the Octonauts at Sea favourite animal film star saw Donkey Q A well known and pre-school market, then Life. It went bonkers. claim the number one spot. “It really loved IP means a asked the audience to Q Choose IPs that are does appeal to everybody because readymade customer choose their favourite going to be around of its multi-level humour,” says Fisher. affinity with the brand. from the best five or six for a reasonable “Some people have grown up with the That helps when it we’d found. Turned out amount of time, par- franchise, and older people too have comes to building its CBeebies is far and away ticularly in today’s an affection and an affinity with it.” appeal and the mar- the biggest IP brand society where every- This near-universal fondness for keting side of things. for the toddler group. thing moves so quickly. the animated characters gives added weight to the importance of Merlin and DreamWorks working so closely attraction that meets and surpasses it, but it was all done with good grace.” together. The UK-based entertain- expectations. The first is the ability to Every IP holder will be protective ments business accepts that a global negotiate — and skilfully. According to of their creation, and each presents franchise like this puts it ahead of the Fisher, DreamWorks was “pretty open a unique set of circumstances. The game in terms of marketing the final because they are a good group with recent collaboration between the BBC products to the public, but as Fisher similar aims.” Even then, it took a lit- and Merlin to create CBeebies Land points out, the challenge then is to tle time for the details to be ironed out. at Alton Towers not only involved work- “make sure we deliver and live up to “An IP holder’s main collateral is his ing with the BBC on their own IPs but what people love about Shrek.” IP, and he’s not going to let you walk also managing sub-IPs owned by other There are several aspects of this all over it. There was some negotia- parties. Fisher says: “I think there partnership that seem to have helped tion [with DreamWorks] about what we were 12 to 15 different IP holders, and lay the foundations for a successful wanted to do and how we wanted to do that’s probably the most complicated

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 59 ATTRACTIONS

one we’ve ever done. You have to try with its 2013 flotation on the London to please everybody.” Despite the com- Angry Birds Land at Thorpe Park Stock Exchange, is riding a wave right plexity, he’s confident that Merlin and opened in May, featuring the 100ft now and the vital role IPs have played the BBC joined forces to good effect, rapid drop tower ride Detonator is undeniable. “When they’re relevant and is hoping the groundwork will and the Angry Birds 4D experience to what we want and, more impor- lead to a “deeper, longer-term rela- tantly, to what our customers want, tionship” with the potential for more then all these relationships with major opportunities. These deeper relation- of it could be straightforward team- IP holders are massively important.” ships promote a better understanding building activities. DreamWorks’ and He mentions Ice Age as an example of one another and the IP. “What we MMM’s creatives have been perfect- of a successful IP attraction, running don’t want to do is go and ‘logo slap’,” ing the art. “The Merlin team has been at Alton Towers, UK, and Gardaland, Fisher says, believing great IP-based to the US to Burbank on regular visits, Italy, where the relationship with Fox attractions need to be based on some- and their team has been in London. It’s has been cultivated. Another big IP-led thing more profound. a bit of a love-in, to be honest,” Fisher attraction that opened recently is Another contributor to the success says. “They’re the same kinds of peo- Angry Birds Land at Thorpe Park, UK. of the relationship is regard for the IP. ple – gregarious, creative – so there’s a “Now that we have got people running Working within a complex legal frame- really good relationship.” these relationships, Nick and I can go work, presenting ‘other’ ideas to the That philosophy runs from the cre- and talk to them and demonstrate it’s creators and winning their trust is no atives to the management and right not about a one-off, but about how we easy feat. “There’s a very specific set up to the top, with Merlin CEO Nick do things in the long term.” of rules that exist because the brands Varney and DreamWorks’ boss Jeffrey The spotlight now though is likely are protected,” says the MMM head. Katzenberg maintaining a close per- to stay on Shrek and friends, as “We’re conscious that when we deal sonal relationship too. Could this lead expectation rises and fans’ anticipa- with someone else’s IP that we deal to a “wider collaboration” as Varney tion builds for the first Far Far Away with it in a respectful manner and fol- has suggested? “There are a number Adventure. Fisher, for one, is excited. low what they want as well.” of things; whether it’ll be other attrac- “All I can say at the moment is that I Ultimately, though, it’s about the peo- tions, I don’t know at this stage, it’s went through some of the scripts and ple. A collaborative environment, where too early,” Fisher says. “But there’s a I was howling with laughter. The same the IP holder’s team and the licen- lot of ambition in DreamWorks to do humour and fun that you see in the see’s understand each other and get more of these kinds of things as well.” Shrek films comes through.” O along, is invaluable to the project. Part Though Fisher is quick to iterate that of that could be recognising and capi- Merlin is not going to turn into “eve- This feature first appeared in talising on each other’s strengths; part rything to do with IP”, the business, Attractions Management Q3 2014

60 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 SHREK BY NUMBERS

2001 919.8m 60m The year the fi rst Shrek The total lifetime The budget for the original fi lm was released worldwide grosses for fi lm, in US dollars Shrek 2, in US dollars*

Critics score for Shrek on 46m 88 the ﬁ lm review Number of people who have website Rotten Tomatoes “liked” Shrek’s Facebook page

1990 Number of ﬁ lms in The year the book Shrek!, the Shrek franchise by William Steig, was so far. They are Shrek, 5 Shrek 2, Shrek the published. The rights were bought by Steven Spielberg Third, Shrek Forever After, and in 1991, before DreamWorks the spin-off Puss in Boots. acquired them in 1995

Position in the rankings of the 484.4m 9 highest-grossing The total lifetime worldwide movie franchises of grosses for the original all time, below Batman and ﬁ lm, in US dollars* above the Twilight Saga.*

* Figures from Box Ofﬁ ce Mojo Harry Potter tops the chart

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 61 Premier Partner:

30 Sep – 2 Oct 2014 NEC Birmingham, UK

SEE US ON STANDS H140 & H140A INTRODUCING THE MAGNUM DOUBLE MEGA POWER RACK launching at LIW 2014

THE FASTEST GROWING COMMERCIAL FITNESS BRAND IN THE WORLD Tue 30 Sep Wed 1 Oct CELEBRATING WOMEN IN SPORT MAGNUM MAYHEM V Meet Matrix Ambassadors Sally Gunnell OBE V Train like a warrior with Wigan Warriors. & Dani King MBE, plus riders from the Matrix V Workout with Gloucester and England Fitness – Vulpine women’s cycling team. international rugby union player, Ben Morgan. V Sally & Dani will also be appearing in a Q&A on LIVING THE DREAM the LIW Live Stage. V Meet Lotus F1 Junior Team drivers and discover what life is like in the fast lane. THE OFFICIAL UK CELEBRITY FITNESS COACH, LAUNCH OF THE JON DENORIS, WILL BE SIGNING COPIES OF HIS NEW BOOK ‘THE POP-UP GYM’

Thur 2 Oct OPERATION MATRIX V Former Royal Marine Commando & Matrix Ambassador, Joe Townsend, discusses his preparation for Rio 2016. V Meet Royal Marine Commandos who competed in the 1664 Challenge as part of Her Majesty’s Royal Marines Corp’s 350th anniversary.

SHOW-STOPPING PERFORMANCES FROM ACROBAT, DOUG EDWARDS

Scan the QR code to register for LIW today!

www.matrixfitness.co.uk LIW PREVIEW LEISURE INDUSTRY WEEK 2014

Nicky Jobson takes a look ahead to the

highlights of this month’s LIW, from new product LIW 2014 will feature a Tabata Group Ex Arena launches to education and demonstrations

eisure Industry Week (LIW) Eagle line to cater for high-end, book and pay on-the-go for all leisure is preparing to build on the trainer-focused facilities. Key features activities, on any smartphone. success of previous years, include a Patented Dual Axis Keiser UK (stand H495) will be L returning to Birmingham’s Technology, which allows training in launching the M3i, the brand’s most NEC from 30 September to 2 October machine-defined or user-defined advanced indoor cycle yet. The new to offer a wide-ranging showcase of movements, as well as smartphone and model features a Bluetooth wireless the newest products, innovations and tablet holders for on-machine viewing. display, allowing the M3i computer to education from across the leisure sector. FitPro (stand H740) will introduce ‘partner’ with a phone or tablet. The event organises exhibitors into MOSSA and ZIVA. MOSSA, formerly Life Fitness (stand W500) will be six core leisure sectors – Health & known as Body Training Systems, offers PEYRGLMRK7=26+=&PYI7O]MXW½VWX Fitness, Pool & Spa, Play, Eat & Drink, a choice of pre-choreographed group small group training system designed Leisure Facilities, and Sport – creating exercise programmes with regular for outdoor use. Incorporating up to the perfect venue for professionals from quarterly releases to maintain member 12 bodyweight training stations, the across the leisure industry to network. motivation. ZIVA offers a premium modular system enables operators line of free weights, functional training to create a results-focused workout Exhibitor news and studio equipment. environment for all abilities. Cybex (stand H100) will be launching Gladstone Health and Leisure Matrix Fitness (stand H140) will the new Cybex Eagle NX at this year’s (stand L380) will introduce an activity be hosting a wide range of activities at show, a 12-piece line of strength booking module for its smartphone app, this year’s LIW, as well as displaying equipment that’s evolved from the MobilePro. This allows customers to new products for the UK market. These include the Magnum Double This year, attendees Power Rack, the IC7 bike endorsed can pre-book meetings by Dani King MBE, the Ziva Functional Trainer, and many more. Matrix Ambassadors attending this year’s show will include Dani King MBE, Sally Gunnell MBE, the Wigan Warriors Rugby League Team – who will host a ³8VEMRPMOIE;EVVMSV´IZIRX¯XLI-R½RMXM Red Bull Racing Team, Gloucester and England rugby player Ben Morgan, and a display from acrobat Doug Edwards. Performance Health Systems (stand H610) will be showing two new products. The Power Plate pro6+ is ideal for small group training, while the new Integrated Fitness concept integrates Power Plate with existing training modalities to create new programming solutions. Physical Company (stand H200) will be unveiling two new innovations. The

64 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 LIW Live will host Q&A sessions with high profile sports stars

Watch the latest workouts and equipment in action The STA Swim Zone will host a range of live classes

8SXEP+]Q)PIZEXI0MRIMWXLIGSQTER]´W (stand H410) will be unveiling over 90 Education ½VWXGSQQIVGMEPVERKISJFSH][IMKLX products from its Professional Range Once again, LIW will offer delegates resistance, single-station machines. Also, XSXLI9/QEVOIXGSZIVMRKWXVIRKXL a free education programme, with the new SandRope from Hyperwear has aerobic, yoga, balance and recovery seminars taking place in three theatres a similar application to a battling rope, needs, as well as professional racks. and covering industry trends, but the sand inside moves freely to New to the show this year, SportsArt developments and insights. provide a more challenging workout. (stand H290) is committed to leading After LIW 2013, event owners UBM Precor (stand H310) will showcase the industry in eco-friendly action released a survey to all visitors to the next-generation Experience Series through research, design and education establish key challenges facing the sector. 8VIEHQMPP*SPPS[MRKXLVII]IEVWSJ on sustainable business solutions and Feedback listed member retention research and development, the new practices. Its Green System units and engagement, competition and treadmill incorporates a new motor harness human power through specially ½RERGMEPGYXFEGOW8LMW]IEV´WIHYGEXMSR drive system and a brand new ‘active engineered cardio pieces, turning it into programme will be geared towards WXEXYWPMKLX´EPIVXMRKJEGMPMX]WXEJJXSXLI usable electricity to power the facilities. ½RHMRKWSPYXMSRWXSXLIWIMWWYIW operating condition of the treadmill. It will also be demonstrating SA WELL+, 8LI/I]RSXI8LIEXVI[MPPLSWXXLI Pulse Fitness (stand H120) will be ERMRXIPPMKIRX½XRIWWQEREKIQIRX annual ukactive keynote from CEO showcasing various new products, software system that integrates with David Stalker, as well as a keynote including a new cloud-based solution, SportsArt cardio equipment through from Young Pioneers, presenting its SmartCentre.com. A web-based a QR code, allowing users to easily latest research. Other sessions will platform, the application will be free collect their workout data. include RoSPA, Premier Global and to all clients using SmartCentre and 7XEV8VEG WXERH, [MPPPEYRGLXLI 86<[LS[MPPLEZI6]ER(EQSR86< will enable users to view, access, track 8YVFS8VEMRIV¯[LMGLWMQYPXERISYWP] commercial director, across from ERHYTHEXIXLIMV½XRIWWHEXEER]XMQI gives an upper and lower body workout San Francisco to talk about retention, inside or outside of the gym. ZMEERMWSOMRIXMGVIWMWXERGIQIGLERMWQ¯ engagement and maintaining growth. ,SPHMRKMXWQENSV9/XVEHIPEYRGL ERHXLI7TMRRIV2<8&PEGO&IPXMXW½VWX 8LYVWHE][MPPFI-RHITIRHIRXW´(E]E at LIW this year, Reebok Professional belt-driven Spinner bike. new feature for the show: a dedicated

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 65 LIW PREVIEW

day of activity aimed at tackling the challenges faced by independent operators. The keynote will be delivered F]8LSQEW4PYQQIVE½XRIWWFYWMRIWW expert with 30 years’ experience, who’s renowned in the US for coaching independent operators to success. LIW will again play host to the REPs LIW will offer a number of demo National Convention on Wednesday 1 areas alongside exhibitor stands and Thursday 2 October. On Wednesday, attendees will receive a keynote from Olympian and REPs ambassador Louise will include TRX Team Training and TRX at the National Motorcycle Museum Hazel, who will be talking about how Group Rip Performance workouts with in Birmingham on the Tuesday evening, her career as an elite athlete has Dan McDonogh, TRX senior manager of 30 September – for more details of MR¾YIRGIHLIVPMJIEWETIVWSREPXVEMRIV group training & development. this awards event, including where to Olympian Zoe Smith and coach Sam buy tickets, see p32. Dovey will discuss the essential factors Morning workouts BALPPA networking events will of developing a programme to ensure This year, LIW will be encouraging include a drinks reception, Tuesday athletes peak in time for competition. visitors to kick-start their day with 5.00pm–6.00pm, and a lunch in the Thursday will include Future Fit’s Paul morning workouts offered by exhibitors. BALPPA Play Lounge (stand P116) on Swainson presenting ‘Low back pain and On Wednesday and Thursday morning Wednesday lunchtime for the indoor the impact on our society’, which will in the exhibition hall, from 7.30am– and outdoor play community. be followed by ‘Cancer diagnosis and 9.30am, workouts will be delivered by mental health’, led by Sarah Bolitho and exhibitors including Matrix, TRX, Life Pool & Spa Anna Campbell of Exact Training and Fitness, Jeka Jo Dance, Star Trac, FitPro, The STA Swim Zone (stand A01) will be CanRehab. For ticketing details, visit Cybex International, Pavigym and back at the show and better than ever, www.exerciseregister.org/news-events Performance Health Systems. as its pool will be a central feature on The LIW Live! Stage – a popular the show floor, providing visitors with Demonstration areas addition at last year’s show – will have a number of live swimming, lifesaving This year’s show will include a number a busy schedule including live question and fitness classes. of demonstration areas highlighting ERHERW[IVWIWWMSRW[MXLLMKLTVS½PI The STA will be demonstrating the latest workout innovations. These sports stars and new innovation its brand new Photometer, a digital include the Tabata Group Ex Arena, demonstrations. A full programme technology allowing real-time where Tabata will be demonstrating will be made available on the LIW analysis, alerts and reporting, live its newly formatted workouts, brand WGLIHYPISRGIGSR½VQIH in the swimming pool. and launch campaign. Meanwhile RLSS UK, in collaboration The CPD Arena will host Star Trac Networking with industry specialist Ferno, will Spinning classes with international New to 2014 will be the ability to launch a new pool extraction board, Spinning instructor Sandro Morelli. In pre-schedule one-to-one meetings designed to make pool rescues much addition, the Functional Training Zone between visitors and exhibitors. QSVIIJ½GMIRXIWTIGMEPP]MRXLIGEWISJ Visitors will be able search and contact suspected spinal injuries. exhibitors with a view to booking a time Having launched in September LIW offers valuable networking and learning opportunities suitable for them to meet. last year, the Register of Aquatic Meanwhile ukactive will host its VIP Professionals (RAPs) will return to drinks reception on the Wednesday, LIW to update visitors on its plans for from 5.00–7.00pm. This will be followed the future. Visitors will also have an by the LIW drinks reception, open to all, opportunity to learn and develop skills, from 7.00pm–11.00pm. as RAPs will be hosting free aquatic The Health Club Awards gala dinner WTIGM½G[SVOWLSTWERH and awards ceremony will take place seminars, endorsed by SkillsActive. O

VISITING THE SHOW?

Venue: Hall 1, NEC, Birmingham, UK Dates: Tuesday 30 September – Thursday 2 October Opening times: Tuesday/Wednesday: 10.00am – 5.00pm Thursday: 10.00am – 4.00pm Registration: Pre-register for the show for free at www.liw.co.uk Get involved using: #LIW2014 and following: @L_I_W

66 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Stand H310 You told us what you wanted in a treadmill. Now it’s here.

Our new Experience Series treadmill is designed and built to last. Extensive research and development with operators, technicians and exercisers has resulted in the most robust, reliable and energy efficient treadmill we’ve ever produced. It’s also the quietest and most stable running experience we’ve ever delivered. So, you enjoy a premium ownership experience, and your members enjoy their run.

See it in action at precor.com 08448 480101 · [email protected]

Active IQ Authentic8 ID Solutions Cap2 Solutions Tel:+44 (0)845 688 128 Tel: +44 (0)845 0264744 Tel: +44 (0)845 504 8511 www.activeiq.co.uk www.authentic8id.com www.cap2.co.uk Active IQ is the awarding organisation of Authentic8 ID Solutions is the premier Cap2 solutions is a market leader in choice for the active leisure sector. With a online supplier of membership cards, course management software. We are mission of providing the active leisure keytags, fobs and wristbands for use excited to launch HomePortal Mobile, a sector with qualifications that are fit for within the sports and leisure industry. brand new app that will bring your purpose, dynamic and supported by Our revolutionary webstore allows our courses to the palm of your customers’ innovative resources, Active IQ delivers customers to design and order hands, whether they are inside your over 100 accredited qualifications from customised membership IDs, along with facility or at home. Branded for your Entry Level to Level 5 and has over 450 the most appropriate scanners and POS business, the app is directly linked to the approved centres nationally and hardware. This year we are giving away CoursePro module and allows your internationally. Visit us on stand H821 to FREE RFID READERS with orders of customers to view feedback, make discuss your qualification needs and how EasyBand – our new low-cost, stylish payments and movements and book to become an approved centre. and waterproof RFID wristband. Come classes at the tap of a screen. SECTION: HEALTH & FITNESS and see us at Stand L331. SECTION: LEISURE FACILITIES SECTION: LEISURE FACILITIES

Ashbourne Management Services Ltd Tel: +44 (0)871 271 2088 www.ashbourne-memberships.co.uk Why waste money on costly monthly licences when our suite of club software gives you full entry control and all the recruitment and retention data you need, as part of our All-Inclusive+ service? Ashbourne provides a direct debit collection service and debt recovery and Authentic8 will showcase its all the software you need to run your waterproof RFID wristband club, all for one fixed fee per member per month – NO hidden extras! Visit us on stand L216 at LIW, to see our updated ejoin+ online sign-up service, available on an iPad stand for in-reception sign-up, and Bodystat Ltd our upgraded Access+ software. Tel: +44 (0)1624 629571 Cap2’s new app brings courses SECTION: HEALTH & FITNESS www.bodystat.com to the palm of customers’ hands BODYSTAT is a leader of bio-impedance systems, measuring muscle, fat and water levels. Regular monitoring of body composition is easy to carry out using ClubWise Software Ltd the Bodystat1500 hand-held portable Tel: +44 (0)1844 348300 unit. Many of our customers use www.clubwise.com Bodystat as a valuable revenue earner, or Find our friendly team on stand L250 to alternatively as a promotional tool, learn how ClubWise makes club providing a value-added service. With management easy. The cloud-based, our new optional software programme, all-in-one club management software, thermal printer and our free app, the direct debit collection, marketing services system provides the facilities needed to and mobile apps remove the heavy lifting offer a comprehensive service. from the admin and management of SECTION: HEALTH & FITNESS memberships, allowing you the freedom to focus on what matters most: your members. Just ask us how ClubWise can See Ashbourne’s ejoin+ online benefit your health and fitness club and take sign-up service at stand L216 advantage of exclusive LIW attendee offers. SECTION: LEISURE FACILITIES

68 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

Visit us on stand W500 at LIW 2014

LifeFitness.co.uk | 01353 666017

XCUBE functional training rigs. XCUBE Oxygen offers a fantastic, low-cost way to create new, fun workout spaces for members of all abilities and fitness levels, while maximising use of indoor and outdoor space. Find out how our latest XCUBE can provide additional programming during peak times, add more value, increase revenue, drive member retention and give your members Oxygen. Visit stand H500. SECTION: HEALTH & FITNESS

Cybex will be displaying its new Dalesauna selectorised strength line at LIW Tel:+44 (0)1423 798630 www.dalesauna.co.uk Specialising in the design and development of spa and wellness areas for over 40 Cybex Int’l UK years, Dalesauna has considerable Tel:+44 (0)845 606 0228 experience in both the private and public www.cybexintl.com sector. The company has worked closely Cybex is a leading manufacturer of with a number of local authorities to premium fitness equipment which is create high-profile spa facilities that rival innovative in design, durable in structure those found in the private sector. Recent and engineered to be biomechanically projects include Ramsgate Leisure Centre, correct to produce optimum results. At Wimbledon Leisure Centre, Westminster LIW 2014, Cybex will be displaying the all Lodge and The Lagoon, in addition to the new Eagle NX selectorised strength line first luxury local authority spa at Pendle – a 12-piece range that’s been designed to Leisure Centre more than six years ago. offer refined movements, restyled Dalesauna is currently developing a new aesthetics and re-imagined user features. spa at Poulton Leisure Centre for Wyre Other equipment on the stand will include Council as part of an investment of over Cybex’s Big Iron rack and lifting platform, £5m to reinvent local leisure provision. Bravo functional trainer, strength pieces The first of its kind in the area, the spa will from VR1, VR3 and Total Access IFI feature a range of heat experiences accredited series alongside Cybex’s 790T including a spa pool, sauna, steamroom, treadmill with enhanced speed and incline aromatherapy room, salt room, monsoon features, bikes and the innovative Arc showers and an ice feature. There will also Trainer. The stand will include a dedicated be four treatment rooms. area for the Cybex Research Institute, SECTION: POOL & SPA where visitors can meet with executive director Dr Paul Juris and learn about the Institute’s latest research and the important role that the CRI plays in the development of Cybex equipment. The design studio will be showcasing the extensive range of customised upholstery and frame colour options, with visitors able to build their own bespoke strength and cardio equipment using Cybex’s digital design tool. Cybex master trainers will also be on hand to demonstrate equipment and workout programmes. SECTION: HEALTH & FITNESS

D2F Group Tel:+44 (0)845 862 5350 www.d2fgroup.com It’s time to give your outdoor exercise programmes a breath of fresh air. Come and visit D2F on stand H500 and discover Dalesauna helps create public XCUBE Oxygen. Oxygen is the latest sector spas to rival private spas addition to our range of market-leading

ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

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LaunchingLaunching 100 100 New New Products Products to to market market in in 2014. 2014. LaunchingLaunching 100 100 New New Products Products to to market market in in 2014. 2014. LaunchingComeLaunchingCome and and try100 try100 out Newout New our our Products Productsequipment equipment to to market andmarket and see see in inhow 2014. how 2014. ComeCome and and try try out out our our equipment equipment and and see see how how ComemuchComemuch powerand powerand try try you outyou out can our can our put equipment put equipment back back into into and andthe the see grid.see grid. how how muchmuch power power you you can can put put back back into into the the grid. grid. muchmuch power power you you can can put put back back into into the the grid. grid. PlusPlus learn learn about about our our new new Gym Gym 4 4Good Good programme programme PlusPlus learn learn about about our our new new Gym Gym 4 4Good Good programme programme PluslaunchingPluslaunching learn learn aboutat aboutat LIW, LIW, our inour in partnershipnew partnershipnew Gym Gym 4 4withGood withGood Young programmeYoung programme Pioneers. Pioneers. launchinglaunching at at LIW, LIW, in in partnership partnership with with Young Young Pioneers. Pioneers. launchingIncludinglaunchingIncluding 3at 3keyat LIW,key LIW, note notein in partnershipspeeches partnershipspeeches from fromwith with the Youngthe Young CEO CEO Pioneers. of Pioneers. of YP YP IncludingIncluding 3 3key key note note speeches speeches from from the the CEO CEO of of YP YP IncludingLukeIncludingLuke Lancaster. Lancaster. 3 3key key note note speeches speeches from from the the CEO CEO of of YP YP LukeLuke Lancaster. Lancaster. LukeLuke Lancaster. Lancaster. ExperienceExperience it it all all at at stand stand H290. H290. ExperienceExperience it it all all at at stand stand H290. H290. ExperienceExperience it it all all at at stand stand H290. H290. YoungYoung Pioneers Pioneers SportsArt’sYoungSportsArt’sYoung Pioneers Pioneers official official T:T: 01509 01509 274440 274440 YoungYoung Pioneers Pioneers T:T: 01509 01509 274440 274440 charitySportsArt’scharitySportsArt’s partner partner official official T:E:T:E: [email protected] [email protected] 274440 274440 charitySportsArt’scharitySportsArt’s partner partner official official E:E: [email protected] [email protected] charitycharity partner partner E:E: [email protected] [email protected] THE PREMIUM EXHIBITOR NEWS FLOORING SOLUTIONS.

TECHNICAL FLOORING SOLUTIONS

All GANTNER products are specially designed for the global leisure industry

Fitness Superstore Freedom Climber Europe Tel: + 44 (0)1604 673000 Tel: +44 (0)1483 267200 www.fitness-superstore.co.uk www.freedomclimber.co.uk Fitness Superstore, established in 1994 The Freedom Climber-Functional ENDLESS DESIGN POSSIBILITIES and now with 10 business showrooms, is Climbing Trainer provides members the UK’s largest independent fitness with a fun and challenging total body equipment specialist offering delivery, exercise. This unique multi-planar installation and servicing. At LIW it will be movement combines flexibility, co- showcasing the European launch of three ordination, strength and functional new commercial First Degree Fitness training. Programme it into classes and FluidRowers specifically designed for circuits with a range of other exercises service in the health club, spa, and make it the focal point of your rehabilitation, personal training studio, functional zone. Help your members sports clubs and CrossFit gym reach new levels of fitness – they’ll love environments. In addition to FluidRowers, you for it. Also available in kids’ version Fitness Superstore has exclusive for youth fitness areas and schools. distribution on Vision Fitness, BodySolid SECTION: HEALTH & FITNESS INTERACTIVE & FUN FITNESS and Powertec strength, Bowflex, Vectra Gyms, Evo Cycles and GoFit accessories. Fitness Superstore is running some GANTNER show-exclusive special promotions on the Tel:+ 44 (0)7841 794580 new FluidRowers – please visit us at H390. www.gantner.com SECTION: HEALTH & FITNESS GANTNER is the leading manufacturer of smartcard system solutions. All GANTNER products are specially Forbo Flooring Systems designed for the requirements of the Tel: 0800 0282 162 (UK freephone) global leisure industry. System solutions www.forbo-flooring.co.uk/leisure include access control, electronic Forbo Flooring Systems offers a truly wardrobe locking systems and cashless comprehensive product portfolio to cater payment applications. GANTNER has THE FUNCTIONAL PROGRAM FOR EVERYONE for every area of leisure and hospitality proven to be among the most reliable on projects, from health clubs, spas and gyms the market. High quality, great design, to hotels, restaurants and bars. At this flexibility and short payback times are State-of-the-art flooring. year’s Leisure Industry Week, Forbo will be GANTNER’s strengths. GANTNER Technology and showcasing highlights including its new hardware and third-party club programming solutions that Allura luxury vinyl tile collection and the management software create a fully drive excitement, unique Flotex Vision collection, which integrated system solution which is engagement and allows you to take control of designing your extremely convenient and secure. Visit participation to new levels own bespoke flooring concept. For more our stand at LIW, where you will also find in your fitness facility. information, please visit www.forbo- our local partner Craftsman Lockers. flooring.co.uk/leisure or visit stand L301 to SECTION: LEISURE FACILITIES find out how Forbo can help you create integrated flooring concepts for your venue. SECTION: LEISURE FACILITIES PAVIGYM UK 01223 969 970 www.pavigym.com ISSUE 4 2014 © cybertrek 2014 Pavigym STAND H-420 EXHIBITOR NEWS CYBEX PROMOTION The power of the Arc Trainer

itness equipment suppliers in position, severely reducing the load have been manufacturing and stress levels placed on key joints,” cross trainers for years; Discover what makes the explains Dr Paul Juris, executive director designed to offer users a of the Cybex Research Institute. F Cybex Arc Trainer truly non-impact cardiovascular “The body’s position when using workout that, thanks to its movement unique and how gym traditional cross trainers doesn’t pattern, reduces the pressure and allow for backwards force to propel stress placed on joints. members, trainers and movement so this instantly places However, over time, research has industry professionals are the onus on the lead leg, which must shown that not all may be as it seems benefi ting from its push the footplate forward in order with the popular cardio machine and to continue the movement cycle,” uncomfortable and high levels of load unmatched design features continues Dr Juris. – or, in other words, stress - to the “This force comes primarily from user’s joints may be generated by the extension of the knee, resulting in running motion recreated by the cross high loading on the knee and virtually trainer’s ellipse movement. Arc Trainer vs. Elliptical none on the hip.” So while products have evolved and So is the Arc Trainer simply Cybex’s new technologies have been introduced to take on a traditional cross trainer? The Cybex approach try and combat this, the patented design The answer is, ‘far from it’ – both With its heritage in sports medicine and of the Arc Trainer has always offered an are cardiovascular devices designed rehabilitation, Cybex’s approach is entirely unique cardio to eliminate the impact or shock recognisable in every piece of its training option caused by running, but that is equipment; to design and manufacture for the fi tness where the similarities end. products that are biomechanically industry, ever The fundamental difference – and correct to produce optimum results but since the fi rst where the product’s name is derived place minimum stress on the body. model was from – is the patented Arc movement “At Cybex we analyse and rolled out of that makes the equipment so distinctive. deconstruct motions, not just Cybex’s US “Unlike other cross trainers, the Arc reproduce them, so when designing factory pattern of motion allows the hip and the Arc we focused on the load bearing in 2002. knee to move synchronously while the phase of gait,” explains Dr Juris. foot stays under the knee - so when “This phase is also known as the the user pushes down and back, the ‘stance phase’ of running motion where Muscle Map™ available with 770 series opposite footplate is already up and force output is required, occurring

Arc Trainers are manufactured with fully customisable The Arc: Training for cardio, weight frame colours and entertainment options loss, strength, power and endurance

74 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 CYBEX ARC TRAINEREXHIBITOR NEWS CYBEXCYBEXCYBEXCYBEXARC ARCARCARC TRAINERTRAINER TRAINER TRAINER CYBEXCYBEXCYBEXBURN MORE CALORIESARCARCARC TRAINER TRAINER TRAINER Research reveals 16% more calorie burn 3 MACHINES IN 1 CYBEXCYBEXthan an elliptical in a 60-minute ARC workoutARCBurn calories, build TRAINERTRAINER power, and gain strength all in one machine RESEARCH FEEL LESS STRESS UNMATCHED COMPACT PROVES IT CYBEXCYBEX ARCARC TRAINER TRAINERDURABILITY FOOTPRINT Most effective & The Arc motion results in 84% less ,GHDO VL]H IRU DQ\ HIÀFLHQWZRUNRXW knee stress compared to ellipticals The highest trade-in values ÀWQHVVHQYLURQPHQW CYBEXCYBEXINTEGRATED ENTERTAINMENT ARCARC TRAINERTRAINER BUILD MORE MUSCLE 7KH $UF 7UDLQHU FDQ VLJQLÀFDQWO\ CYBEXCYBEXNew console with optional ARCARC embedded screen TRAINER TRAINER LQFUHDVHORZHUERG\VWUHQJWKDQGSRZHU CYBEXCYBEX ARCARC TRAINER TRAINER “The Arc is a unique, innovative piece of equipment that members love and its proven beneﬁ ts versus a traditional elliptical or cross trainer makes it a staple piece for our gyms.” Chris Koffman, business development director for Nufﬁ eld Health

when the foot moves from heel to The Arc also benefi ts from its Same Chris Koffman, business development toe and backwards. Because we are Side Forward technology, which sees director for Nuffi eld Health. managing force not motion, there is the arm and leg on the same side move “The Arc is a unique, innovative piece balanced torque loading at the knee and together. This allows users to always of equipment that members love and hip, which activates the key muscles maintain optimum posture during its proven benefi ts versus a traditional without impacting on joints.” exercise, virtually eliminating stress on elliptical or cross trainer makes it a the back. In comparison, other cross staple piece for our gyms.” More calorie burn trainers where the arms and legs move London’s Reebok Club, one of In a study conducted by the University of in opposite directions, lack the ability Cybex’s largest sites in the capital, has North Carolina[1], it was demonstrated to maintain correct body positioning 12 Arc Trainers installed and members that the level of perceived exertion and throughout the incline range. and staff alike are big fans: “Instructors the heart rate response of subjects and trainers instantly recognise the exercising on the Arc Trainer was Three machines in one benefi ts of its Arc motion and we are signifi cantly lower than those exercising The Arc doesn’t just train for cardio and seeing users achieve better results at the same percentage of energy weight loss; its broad resistance and thanks to its wide range of training expenditure on a rival cross trainer. incline ranges allows users to focus on intensities and comfort when in use, Dr. Juris explains the science strength, power and endurance, which encourages members to train behind this: “Users of the Arc Trainer targeting specifi c muscle groups. harder for longer,” explains general experience higher cardiorespiratory and “The Arc’s three exercise zones, manager Ben Lewis. muscular responses with less perceived Glide, Stride and Climb, refer to its Rob Thurston, Cybex UK commercial effort as a direct consequence of the incline levels, so you can go higher director, concludes: “The Arc Trainer biomechanical effi ciency of the Arc. using a stepping motion to work the offers gyms something that no other “In other words, the Arc is better quads or switch to a lower level of fi tness equipment manufacturer can; the at activating the large muscles in incline with increased resistance to science and research behind it proves the lower body – quads, glutes and focus on the glutes,” explains Chris its effectiveness as a tool for not only hamstrings - so users can work at a Rock, Cybex UK master trainer. training for cardio and weight loss, but higher intensity, thus resulting in a In addition, Cybex’s 770 series Arc strength, power and endurance, too.” higher level of calorie burn.” Trainers include Muscle Map™, which Find out more about the science displays the intensity of the exercise behind the Arc Trainer by visiting Joint-friendly for individual muscle groups based www.cybexintl.com to access an archive The unique Reverse Arc Motion, a on the user’s selection of stride rate, of research papers. O patented advanced stride technology, resistance and incline. moves legs in a biomechanically correct pathway and at no stage places the What the clients say Contact us user’s toe behind the knee. This “We install Arc Trainers in many of our signifi cantly reduces stress at the knee, gyms, be it corporate sites or education TEL +44 (0)845 6060228 whilst offering a complete range of facilities, and the feedback from each WEB www.cybexintl.com motion for both the knee and hip. one is always very positive,” confi rms @CYBEXUK facebook.com/cybexintl [1] Turner, M.J., Williams, A.B., Williford, A.L. & Cordova, M.L. (2010) A comparison of physiologic and physical discomfort responses between exercise modalities. Exercise Physiology Research Laboratory, The University of North Carolina at Charlotte, USA.

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 75 EXHIBITOR NEWS

Gladstone has been at the forefront of leisure management software for 30 years

Gladstone Health & Leisure HaB International Ltd Tel: +44 (0)1491 201010 t/a “HaB Direct” www.gladstonemrm.com Tel: +44 (0)1926 816100 Gladstone Health & Leisure has been at the www.habdirect.co.uk forefront of leisure management software At LIW HaB Direct will officially launch technology for more than 30 years, as the the new MARPO 360 Rope Training trusted partner for leisure centres, sports System - the most effective, space and facilities, universities and health clubs across time efficient whole body gym on the the UK and Ireland. More than 30,000 market. Marpo Rope Trainers are a licensed users rely on Gladstone’s no-nonsense fitness machine. You’re membership, booking, check-in, security, constantly pulling against resistance, so it point of sale and business intelligence quickly elevates your heart rate. applications every day. Millions of members You can target cardio, strength, benefit by signing up for memberships, endurance and power all in one machine. booking and paying via the web, on their Try out the 60 Second Challenge at LIW. smartphones or through self-service kiosks HaB Direct will also present new twenty-four seven. At LIW 2014 Gladstone revenue generating and motivational will showcase the latest version of its concepts including: smartphone app MobilePro – which allows – POWERbreathe K5 with Breathe-Link customers to book activities on the move S/w, recognised as a “Gold Standard” – and re-launch its powerful analysis and product. It is an efficient performance business intelligence tool, eyeQ. Gladstone training, testing and monitoring device, will also launch TickIT, enabling operators increasingly used by Olympians, world to design their own seating layout for any champions, fitness professionals, sports show or event, and customers to reserve and fitness enthusiasts who recognise the and buy tickets online. benefits of better breathing to deliver SECTION: LEISURE FACILITIES better performance and recovery. - POWERbreathe Altitude Systems, HaB Direct recently installed a PBAS into the Hippo Leisure largest sports and fitness conditioning Tel:+44 (0)1752 771740 room in the UK. PBAS offers versatile, www.hippoleisure.com affordable options for any type of sports Please visit Hippo, W210 for the ultimate and fitness facility – such as mask-based water play fun. The Hippo team can advise systems; portable inflatable systems and on how to re-energise and re-launch your semi-permanent modular rooms. PBAS wet play facility. Replace old features with can also be installed in existing, a Hippo water factory or play platform underutilized spaces. What else? Try out that can be expanded over time to the latest TANITA Body Composition promote family play and encourage water Please visit: www.habdirect.co.uk for confidence in all ages and abilities. Increase more information incl. Video materials. kid appeal, revenue and customer SECTION: HEALTH & FITNESS throughput with vibrant water features, tailored to suit most pools and budgets. SECTION: POOL & SPA

ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

The New Jordan Fitness 2014/15 Visit our stand H510 Brochure, OUT NOW.

Or scan the QR Ways to order your brochure Code to order now. www.jordanﬁtness.co.uk sales@jordanﬁtness.co.uk +44 (0)1553 763285

@jordanﬁtnessuk #results WATTBIKE PROMOTION

POWERING AHEAD

What was the vision for the Wattbike? programmes from the beginning. We wanted to create a cycle ergometer Confi dence in the Wattbike at the that could transform indoor cycling. Our highest levels within the organisation vision was an indoor bike that could be saw the product rolled out on a used by everyone from elite athletes nationwide talent ID search, with Laura aiming for Olympic gold medals through Trott being just one of many high-profi le to recreational users who simply future World and Olympic Champions wanted fi tness gains. At one extreme to be spotted on one of our prototypes. we saw the Wattbike as a talent identifi cation device for the sport of How key is accuracy to the Wattbike offer? cycling and at the other a time-effi cient Universities and sport scientists started training tool. to test the credentials of the Wattbike from launch. We welcomed this (and How did the development process evolve? still do today) as it provides us with a British Cycling’s head of performance at genuine differentiator from competitors. the time, Peter Keen, highlighted that We are confi dent through rigorous, the key reason for the organisation’s independent and open research that the John Wilson, Wattbike aversion to indoor bikes was that Wattbike is accurate to +/-2 per cent. co-founder, explains existing products provided an all-round Reinforcing these credentials on poor experience in terms of accuracy, accuracy is the use of the Wattbike as how the indoor cycle reliability and ride feel. We were tasked the frontline screening tool for UK has established a strong to develop an indoor bike that Sport across their talent identifi cation accurately and reliably measured power programmes as it delivers accurate, and successful foothold and would play a fundamental part in the reliable and repeatable data around the in both sport and fi tness future success of British Cycling. physiology of each individual.

markets, and what lies How were the early adopters with the bike? Do the Wattbike’s credentials in elite sport ahead for the brand. Our prototypes were integrated into transfer to the health and fi tness industry? British Cycling’s talent ID and testing Elite sport really bought into the quality and reliability of the data recorded by the Wattbike. Being able to compare performance development through testing and training both on an individual and group basis has been invaluable to athletes and coaches alike. And meaningful, accurate data has been the one thing largely missing from the health and fi tness industry. However, in today’s data-driven world we know that members want to be able to analyse their performance and track progress. The value of measuring power as a key metric within the industry is coming to the fore. We’re experts when it comes to power as it’s the one metric that’s been core to the Wattbike from day one. Add in a live pedalling technique measurement and a left/right leg power measurement and you have an indoor bike like no other. We haven’t compromised on any aspect of the product for the health and fi tness industry; the Wattbike that you see on the gym fl oor is exactly the same When it comes to measuring the key metric of product as the Wattbike being used by power, the Wattbike is a leader in the fi eld UK Sport to search for the next Olympic gold medallist.

78 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

The Wattbikes in the gym are exactly the same as those being used by the next Olympians in training

What has been the reaction to the equipment as it is in a 30+ Wattbike to make the Wattbike experience even Wattbike from the industry? studio. The reliability and accuracy of better. We’re launching our new Power Initially the health and fi tness industry the data means that the Wattbike is the Cycling – Studio Edition software at LIW was understandably conservative about go-to tool for health monitoring and 2014 and opening up ways for individuals how the product would fi t into their fi tness tests for many clubs today. Being to share all of that fantastic data from offering as the Wattbike was a break able to track and illustrate the Wattbike. from the norm of a regular ‘exercise’ improvements in an easy-to-understand The health and fi tness industry has bike. The reaction in recent years has way adds real value to a club’s really bought into the Wattbike just been nothing short of phenomenal. relationship with members and provides as elite sport did a decade ago. Large We’re seeing a real hunger from the a host of new and additional revenue- operators are making signifi cant large operators, club managers and generating opportunities. investments in rolling it out nationally, personal trainers in having the Wattbike Operators are also using the while wellbeing organisations are on the gym fl oor and in studios. Wattbike to unlock the potential to adopting our test protocols as standard. This is a response to the demands tap into the fast-growing cycling and All of this is driven by members though, of prospective and new members who triathlon sectors. It provides a pathway and we know that they are fi nding are very vocal about wanting to use to participation where a member the Wattbike to be the most effective a Wattbike. We get a real thrill from can train in a safe environment on a and effi cient training solution. We’re regularly hearing that members have Wattbike in preparation for a goal such incredibly excited about where this joined a specifi c club simply because as a sportive or triathlon. journey will take us next. O they are offering the Wattbike. What does the future hold for the Wattbike? Tell us how the Wattbike is being used on We recently won Best Training WEB www.wattbike.com the gym fl oor Technology at the Sports Technology TEL +44 (0)115 9455450 Key to acceptance by the industry has Awards which gave us a brief chance to EMAIL [email protected] been a realisation of the versatility of look back on what’s been a fast-moving facebook.com/wattbike the Wattbike. It’s as equally at home as and exciting journey for the team and @wattbike a stand-alone piece of functional training the product. In reality, it’s spurred us on

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 79 VISIT US AT STAND L230 EXHIBITOR NEWS

officials. To ensure lowest operational costs, all panels are specifically designed for quick and simple installation and maintenance whilst offering water and energy saving features. SECTION: LEISURE FACILITIES

Jordan Fitness Tel:+44 (0)1553 763285 www.jordanﬁ tness.co.uk LIW is one of the most important dates in On Line the Jordan Fitness calendar – we see this Horne offers a wide range shower show as the perfect opportunity to Membership systems for all leisure needs showcase our products to the people who BACS Invoicing use them on a daily basis. No other show

Self provides so many fitness professionals all Horne Engineering Ltd under one roof. For that reason, we want Kiosk Tel:+44 (0)1505 321455 to make this year’s LIW a memorable one.

Service www.horne.co.uk/Products/Show- Theatre & Event We are one of the most widely known er-Panels/Recreational/ On Line Ticketing brands within the industry, however at LIW Bookings Bookings Bookings For cost-effective shower solutions visit 2014 we want to raise the bar and set Reports Horne Engineering at Stand L340. Suitable ourselves apart from our competitors. for new-build or quick refurbishment Visitors to our stand will be able to not only Loyalty EPOS projects, Horne’s wide range of pre- meet, but to pick the brains of – and learn plumbed surface mounted shower panels directly from – some of the biggest names Exchange will ensure features optimised for your in the industry, including global presenters, Prospecting requirements. The Duso – a striking strength/nutrition/business coaches, design for communal, team, poolside or professional athletes, injury rehabilitation

Low Stock outdoor timed flow showering – tops the specialists and title-winning models. There

Cost Gym Check Sheets Control sports-shower league, but the range of is something for everyone at the Jordan Solutions Block thermostatic showers also caters for DDA Fitness stand. Can you afford to miss it? Theatre Bookings compliance and discerning clients or match SECTION: HEALTH & FITNESS Courses

Bookings & Sessions Business Access Control Intelligence Meet some of the biggest Memberships names in the idustry at Mobile Bookings the Jordan Fitness stand Nutrition Post Referral Code Management Look Up Event Your Bank Brief On Course Market Ticketing Validation Questionnaires

Tel: +44 (0) 870 80 30 700 [email protected] @xnleisure

xn-leisure-systems-limited

Xn Leisure Systems Ltd 85D Park Drive, Milton Park Abingdon, Oxfordshire OX14 4RY www.xnleisure.com ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

Cross Training Transformed The new LateralX elliptical is a complete reinvention of cross training, exclusively from Octane Fitness. With smooth, 3D motion that goes from a vertical elliptical stepping motion to an active side-to-side motion that adjusts on the fly, this one-of-a-kind cardio workout trains the body in new directions for greater challenge, better performance, and total-body transformation. LateralX adds muscle confusion to your cardio floor and takes members in a new direction. See it live at LIW 2014!

Visit us at the LIW 2014 show / Stand H600

t$3044$J3$6*5$PNFTFFXIBUTUSFOHUI infused cardio is all about.

t*EFBMGPS15 4NBMM(SPVQ5SBJOJOH BOEUP revive your gym floor. t4FBUFEYUSBJOFST MBUFSBMYUSBJOFST *'* x-trainers and class concept x-trainers.

t-FBSOBCPVUUIFVOJRVFYUSBJOFSTZPVDBOPOMZ find at Octane Fitness! Scan this code to see it come to life! WWW.OCTANEFITNESS.COM Octane Fitness UK 0203 463 8542tH600 at LIW [email protected]

Launched this year, KidsKard allows families to benefit from savings of up to 50 per cent at the UK’s top visitor attractions

Keiser UK Ltd KidsKard.co.uk Leisure Energy Tel: +44 (0)845 612 1102 Tel: +44 (0)161 244 8225 Tel: +44 (0)7772 163613 www.keiseruk.com www.kidskard.co.uk www.leisure-energy.com Keiser creates intelligent CV and KidsKard is a new membership system Saving energy lowers operational costs, resistance equipment. From Air, the which allows families to benefit from savings contributes to local authority carbon innovative pneumatic resistance of up to 50 per cent at the UKs top targets and improves bottom lines. Leisure equipment designed to deliver maximum attractions. Since our July launch more than Energy can reduce gas, electricity and water results with minimum impact, to the new 100 attractions have registered with us with consumption while improving the M3i Indoor Cycle, with user feedback 26,000 families looking for exciting things to environment for your customers. We help courtesy of the onboard computer, do with their children. Our website also has leisure centre operators reduce energy bills Keiser inspires users to fulfil their over 200 free days out to provide our by cutting their consumption of gas, water exercise potential. From the best members with choice. We aim to have and electricity by up to 20 per cent. Learn commercial clubs to the best professional 500,000 members and 1,000 attractions by how to save up to 20 per cent at our free clubs Keiser can help you. Visit stand next year. We’re also providing good footfall LIW seminar - Wed 1 October at 10.30am. H495 and ask us ‘Why Keiser?’ to our registered attractions. Measure. Control. Reduce. (stand L352) SECTION: HEALTH & FITNESS SECTION: PLAY SECTION: LEISURE FACILITIES

82 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS EXHIBITOR NEWS

Redesign your changing rooms with

3D Design Rendering Lockers Locking Systems Cubicles Washrooms

Life Fitness SYNRGY BlueSky is a group trainning tool for outdoors

Life Fitness London & Zurich Tel: +44 (0)1353 666017 Tel: +44 (0)121 234 7999 www.lifeﬁ tness.co.uk www.landz.co.uk LIW will provide the platform from which London & Zurich are well established Life Fitness will showcase the company’s within the direct debit and payment most progressive product and market, with over 15 years experience technological innovations. Without and are backed by a large global PLC. We spoiling too many of the surprises, Life work with a range of companies, small to Fitness, on stand W500, will be launching blue-chip businesses alike, across a variety a record number of exciting new products of sectors and industries, providing us to the UK market, including PowerMill, with a depth of expertise within the FlexStrider, SYNRGY BlueSky - the payment services arena. Our market company’s first small group training leading online tools are secure and system designed for outdoor use - and the intuitive in their approach, allowing our tand Insignia Series, which includes 21 clients to collect payments easily, quickly t S L a 1 6 selectorised strength training products and securely. Services are easy to use and s 1 u and new technology integrations to enable implement, offering full management of t

i s

i exercisers to tailor equipment experience customer accounts and reporting. V to suit their needs, while an electronic rep SECTION: LEISURE FACILITIES counter and timer, ‘LFcodes’ and QR codes provide immediate access to Safe Space Lockers Ltd exercise tutorials and tips through the Life Fitness mobile app. In addition, the Life Fitness Keynote Theatre is sure to bring to the table several of the show’s most simulating debates and memorable Please call seminars, delivered by some of the most respected speakers in the world. 0870 990 7989 SECTION: HEALTH & FITNESS for more details

E: [email protected] www.safespacelockers.co.uk London & Zurich offers easy to use direct debit solutions

ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

INNOVATION, UNCHAINED.

REAL BIKE FEEL Toothed belt provides the authentic cycling feel of a Schwinn

VIRTUALLY ZERO MAINTENANCE BELT No lubrication, stretching or adjustments

GUARANTEED DURABILITY Carbon fiber infused belt backed by a 5-year warranty

SchwinnCarbonBlue.com

LEISURE INDUSTRY WEEK 30 September - 2 October 2014 NEC Birmingham, UK STAND H655 VISIT US AT: UK & IRE Ofﬁce: 03333 440 607 | [email protected]

AirFit FreeClimber Gauntlet TreadClimber 5 AC Performance Plus AC Sport IC Pro EXHIBITOR NEWS

Matrix Fitness offers a wealth of gym equpiment

-established research and development Matrix Fitness organization, MIE Medical Research. Tel: +44 (0)1782 644900 Specialists in creating quality measurement www.matrixﬁ tness.co.uk instruments for medical and sports use, Matrix Fitness is ensuring there’s MIE research engineers have developed something for everyone at LIW 2014; this sophisticated measurement device so from the launch of the 7xi Indoor Cycle that anyone undertaking a fitness and Magnum strength range, to a host of programme can check their progress in activities designed to create a memorable just a few minutes and compare their experience and demonstrate why Matrix results week on week. Results are stored is the intelligent buyer’s choice. Tuesday in the machine but are easily 30th September sees a ‘Celebration of downloadable, enabling users to track Women in Sport’, as Matrix is joined by their progress and results at a time that ambassadors, Sally Gunnell OBE, Dani suits them, whether that’s in the gym, at King MBE, and riders from Matrix home or on the move. FitQuest can be Fitness-Vulpine. King will be officially used as a benchmark when starting a new launching the IC7 Indoor Cycle in the UK, fitness programme as well as a before participating in a Q&A session on motivational tool to encourage members the LIW Live Stage, with Gunnell. On to push themselves harder. Wednesday 1st October, focus turns to SECTION: HEALTH & FITNESS ‘Magnum Mayhem’, as we launch the Magnum Double Power Rack and Ziva Functional Trainer, with a ‘Train like a Warrior’ session, courtesy of the Wigan Warriors. They will be joined by England rugby international, Ben Morgan, to demonstrate what the Magnum series offers, before the Lotus F1 junior team arrives to explain what life is like in the fast lane. The show concludes with ‘Operation Matrix’ on Thursday 2nd October; with former Royal Marines commando, Joe Townsend on-hand to chat about preparations for Rio 2016, alongside adventurer and master trainer, Bernie Shrosbree. SECTION: HEALTH & FITNESS

MIE FitQuest www.freedomclimber.co.uk Tel:+44 (0)113 279 3710 www.mieﬁ tquest.com Do you know how fit you really are? Visit MIE FitQuest on stand H753 and find out. FitQuest, making professional This powerful and accurate motivational fitness measurement a reality instrument comes from the well

86 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 GLADSTONE PROMOTION EXHIBITOR NEWS

eyeQ can have a An impressive eyeQ big impact on the quality of your A new query builder and business intelligence tool has been market research brought onto the leisure market. Dave Thompson explains more

s the largest leisure provider building and analysing customer overnight to create tables that eyeQ can in Perth and Kinross, Live information, and for monitoring and query. Because the RDL refreshes itself Active Leisure recognises the improving our fi nancial processes. every 24 hours, we are confi dent we are value of being able to make In November 2013, we started using an working with the latest data, but without Aintelligent business decisions based early version of eyeQ, which showed the drawbacks of working with live data. on accurate data. So when Gladstone great potential but did not have quite the Some of the queries we run look at Health and Leisure announced it was level of detail we required. Since then, millions of lines of data, which, if you’re launching eyeQ, a powerful new query our feedback to Gladstone has helped working with live data, could slow down builder and business intelligence tool, them to develop a product that closely the entire system – not much fun if we were very keen to be early adopters. meets our needs, so being an early you’re a receptionist trying to book a As Gladstone customers for more than adopter has been a great advantage. family in for a swim at the same time. a decade, we use the Plus2 leisure One of the biggest strengths of the eyeQ has already had a big impact on management system at our 15 sites, as product is that it pre-segments the data the quality of our market research, well as the Gladstone Management into predefi ned tables, for example, especially on usage patterns and member Console (GMC), Join@Home for online memberships or sales. We also like how retention. This can directly affect members, Connect for online booking, eyeQ integrates with Excel pivot tables, business decisions. For example, if a and Learn2 for course management. enabling us to slice and dice information manager runs a report showing a decline Although Plus2 does come with a according to our needs. And as Excel in particular classes in a three-month number of in-built reporting tools, what software is so universal and easy to use, period, they can take action by getting we particularly liked about eyeQ was the the majority of people who need to see customer feedback and potentially ability it gave us to fully customise our the data understand it. making changes to the class timetable or reports and to build quite complicated, Another advantage eyeQ has over the way those classes are marketed. customised queries without being other reporting tools is its use of a Also, eyeQ has enormous potential as computer programmers. Specifi cally, we reporting data layer (RDL), which a fi nancial tool: I’m currently using the saw it being valuable in two key areas: for extracts data from the Plus2 database Custom SQL feature to pull together various strands of fi nancial information into a single mechanism that will eventually write an income return. Dave Thompson, health and safety and estates manager, Live Active

TEL +44 (0)1491 201010 WEB www.gladstonemrm.com A big advantage is that eyeQ pre-segments data into pre-deﬁ ned tables @GLADSTONEMRM

ISSUE 4 2014 © cybertrek 2014 Read Leisure Management online leisuremanagement.co.uk/digital 87 EXHIBITOR NEWS

MYZONE® Tel: +44 (0)115 777 3333 www.myzone.org MYZONE® is a cost effective way to upgrade and transform your club using real time feedback. This feedback, including heart rate, calories, time and effort will then be displayed on your existing screens. All physical activity from exercise both inside and outside of the club is wirelessly uploaded to a user, trainer, and owner via a cloud based platform. MYZONE® uses fun social and game based functionalities to motivate and reward effort in all recorded physical activity. The technology provides a vital connection between the user, trainer and operator, to help members stay on track to achieve their health and fitness goals. Furthermore, accurate feedback linked to government guidelines on physical activity, provides evidence of its impact on community health. Join over 1,000 MYZONE® enabled global facilities and ride the growing wave of wearable technology, by providing a connected fitness experience, that is both inclusive and flexible to the needs of your members. SECTION: HEALTH & FITNESS MYZONE® provides a connected fitness experience for your users

Energy costs are the TRAINING INTERNATIONAL second highest overhead THE FIRST for leisure centres. choice for pt qualifications with a personal FREE LIW SEMINAR: Leisure Energy Healthcheck WUDLQLQJTXDOLȴFDWLRQ Cut Your Utility Bills by Up to 20% from Premier. on Wed 1st Oct at 10.30am or visit Dr Bob and his energy team at stand L352 QUESTIONS YOU MAY HAVE

Can I pay in instalments with no interest to pay? YES

:LOO\RXKHOSPHȴQGDMRE" YES Leisure Energy collaborate with leisure How long will the course take? 6 weeks operators to reduce gas, electricity and water consumption enquire at premierglobal.co.uk/FIRSTCHOICE by up to 20%.

/PTINTERNATIONAL @PTINTERNATIONAL call us on 03333 212 092

T: 07772 163 613 *Interest-free credit is only available on the Diploma in Fitness Instructing and Personal Training, and E: [email protected] other selected courses. 10% course deposit required upon booking, remaining 90% course cost can be ÀQDQFHGWKURXJKLQWHUHVWIUHHFUHGLW&UHGLWVXEMHFWWRVWDWXV7HUPVDQGFRQGLWLRQVDSSO\$SSOLFDQWV W: www.leisure-energy.com PXVWEHRURYHU&UHGLWVXSSOLHGE\3UHPLHU7UDLQLQJ,QWHUQDWLRQDO/WG3UHPLHU+RXVH:LOORZVLGH 3DUN&DQDO5RDG7URZEULGJH:LOWVKLUH%$5+

88 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

Integrate Power Plate® with existing training modalities including ViPR™, Kettlebells and Suspension Training and provide diverse and innovative programming solutions to engage and retain clients. Power Plate offers a multitude of beneﬁts for a diverse range of population groups*. This presents a huge opportunity for facilities to attract new customers. Active AAgeing – Falls prevention/ Arthritis Care/ Bone Health

Women’’s Wellnesss – Post natal programming and pelvic ﬂoor health

lNeuro oggical CConnditiion – MS and Parkinson’s disease

Sports PPerformmannce – Targeted sports speciﬁc programming for performance, recovery and rehabilitation

To schheduulee an LLIWW eeaarrlyy morniing woorkoouut bettwweeeenn 7:30am -99:30aamm ccoontaacct us: [email protected]

*Supporting scientiﬁc research can be viewed at: powerplate.com/education-training/research

powerplate.com +44(0)20 7317 5000 @2014 Performance Health Systems UK Ltd. ViPR is a registered trademark or EMC Corporation EXHIBITOR NEWS

Octane Fitness UK Ltd OmniTicket Network Tel: +44 (0)7799 475 366 Tel: +44 (0) 1782 714 300 www.octaneﬁtness.com www.omniticket.com Octane Fitness is a premium, x-trainer OmniTicket Network is a system developer, integrator and consultant specialising in supplier with a difference. The Octane comprehensive turnkey solutions for ticketing, access control, reservations, pre-sales, Fitness ‘LateralX’ arrived in 2013 – an internet sales, retail point of sale and inventory control operations. With a comprehensive, elliptical with 3D, adjustable width, integrated approach to venue management, OmniTicket Network has been the industry lateral movement. It isn’t what it leader and innovator since 1986. OmniTicket Network is the solution of choice for venues appears – try it to see why. This of all sizes with a proven track record in the most well-known and demanding venues. LateralX combines with the innovative SECTION: PLAY and challenging ‘Octane Fitness Cross Circuit’. This fantastic class concept mixes cardio with adjustable PowerBlock dumbbells, ideal for impact on the gym floor, small group training and personal training. The Cross Circuit classes can be done with the Octane Fitness Pro 3700 and adjustable stride Pro 4700, or a mix of these machines. No cardio product offers the variety of workout of the seated xR6000 x-trainer. Try it and prepare to be surprised. The xR6000 is unique, will compliment your current cardio equipment and is ideal for de- conditioned and the absolute fittest users. The seated xR6000 and the Pro OmniTicket Network 3700 are both available as IFI models. offers turnkey solutions SECTION: HEALTH & FITNESS

Water Flumes

www.hippoleisure.com

HippoLeisure Part of the Manuplas Group

Water Play

90 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 Register your venue nowEXHIBITOR NEWS National Fitness Day ‘Power Half Hour’ Friday 26th September

www.nationalfi tnessday.com nationalfi tnessday @fi tnessdayuk EXHIBITOR NEWS

Market-leading course management software

Physical’s Total NEW Gym resistance line HomePortal Mobile

Pavigym Physical Company Tel:+44 (0)1223 969 870 Tel: +44 (0)1494 769 222 www.pavigym.com www.physicalcompany.co.uk If you´re still thinking of flooring just as a Physical Company will be unveiling the required element within your facility, Total Gym Elevate Line and SandRope visiting the Pavigym stand at LIW will from Hyperwear on stand H200. The change your vision. After visiting, you will Total Gym Elevate Line is a ground- understand flooring as “free-space” breaking range of bodyweight resistance, equipment, more than flooring. Pavigym single-station machines. Designed to be has commited to transforming the fitness simple, intuitive and challenging for all industry; manufacturing, designing and levels of fitness, the Elevate Line features delivering unique health and fitness four pieces and more than 40 exercises in facilities, all in a simple, no-hassle package. under 150ft2. The pieces are: Total Gym SECTION: HEALTH & FITNESS Core Trainer, Total Gym Leg Trainer, Total Gym Pull-up Trainer and Total Gym Press Trainer. This unique line is ideal as a O Fully branded to your Performance tool for personal training, as a dedicated business Health Systems self-serve circuit on the gym floor, or as Tel: +44 (0)20 7317 5000 the foundation for a group training O Book courses online www.powerplate.com programme. The SandRope from Performance Health Systems will be Hyperwear product has a similar O View teacher feedback showcasing its latest Power Plate products application to a battling rope but the sand and course progress and new integrated fitness concept at this inside moves freely to provide a more year’s LIW on stand H610. The challenging workout. At just three metres O Make payments and integration of Power Plate with existing or long, the SandRope takes up less space additional training modalities such as ViPR, than a traditional battling rope. movements for courses kettlebells and suspension training can SECTION: HEALTH & FITNESS provide diverse and innovative programming solutions to engage and retain clients. Power Plate offers a multitude of benefits for a diverse range of population groups, including active ageing, women’s wellness, neurological conditions and sports performance. It also presents significant opportunities for operators and facilities to attract new customers and diversify their offerings. Power Plate pro7 is the first commercial vibration training machine to feature an integrated LCD touch screen To learn more about Cap2 with functional interactive training (FIT) please call 0845 504 8528, software, which takes clients through email [email protected] or every stage of their Power Plate programme. In addition, pro7 has embedded visit us at: www.cap2.co.uk proMOTION multidirectional cables with variable resistance, for enhanced upper body work. Pavigym is aiming to change how Going to LIW? SECTION: HEALTH & FITNESS people think of flooring at LIW

The latest range of tough fitness equipment from Reebok embraces strength, function, aerobic, yoga, and recovery to deliver the experience and results expected from the next Fit Generation. Inspire your members and give them the tools they need to achieve their fitness goals.

OFFICIAL DISTRIBUTOR

D2FGROUP.COM 0845 862 9855

Precor Pulse Fitness Tel: +44 (0)1276 404 900 Tel: +44 (0)1260 294 600 www.precor.com www.pulseﬁtness.com Leading fitness equipment manufacturer To increase membership, profitability and and supplier Precor will be unveiling its efficiency within your fitness facility, let new Next-Generation Experience Series Pulse inspire you with the latest fitness Treadmill at LIW, with visitors to products and leisure solutions the Precor’s stand (H310) being the first in industry has to offer. We will be launching the UK to try it. The new design is based a range of innovative connectivity on feedback from an extensive study of solutions, including a web and mobile app operators, exercisers and service Precor is unveiling a new treadmill solution to connect members’ fitness technicians across five countries. This everywhere and our new online fitness gave valuable insights into considerations solution (SmartCentre.com), which will for buying, using and servicing a treadmill Premier Training Int’l give members access to view, track and and follows three years of research and Tel: +44 (0)845 1 90 90 90 update their fitness data anytime, development. The new Next- www.premierglobal.co.uk anywhere. Coupled with the launch of a Generation Experience Series treadmill Premier Training International is a leading new mobile fitness tracker, Pulse can truly incorporates a new motor drive system health and fitness industry training provider offer your members an integrated to increase reliability of electronic dedicated to training and developing personal training experience in the gym, components by four times and a brand individuals; from school leavers and people at home or on the go! Cirrus Console – a new ‘Active Status Light’ which alerts changing careers, to professional fitness personalised entertainment experience – facility staff to the operating condition. It and sports people looking to develop their is a new 18.5” touch screen android also features a lower step-up height, an skills. Premier has built a first class console which will give your members a updated console dash for exercisers to reputation in delivering quality vocational choice of engaging, motivational and store belongings and the all new ‘user education since 1992 and has some of the connected entertainment and workout cockpit’ which features extended, leading industry experts helping shape applications including digital TV and radio, cushion handrails. So do stop by stand syllabuses and deliver training. Visit us on full internet browsing and access to H310 to meet the Precor team. stand H746 to discuss your training needs. workout instructional videos with ease. SECTION: HEALTH & FITNESS SECTION: HEALTH & FITNESS SECTION: HEALTH & FITNESS

The Awarding Organisation of Choice

help the UK’s workforce by offering them a range of qualifications from active Iq. help us to keep britain great MAINTENANCE SERVICES

S&C Slatter understand that every sports facility requires a well planned maintenance regime to maintain optimum performance. FREE ARTIFICIAL PITCH REVIEW We are offering a FREE On-Site Consultation to DVVHVVWKHFRQGLWLRQRI\RXUDUWLˉFLDOSLWFK

94 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 GAIN CONTROL WITH GANTNER´S ELECTRONIC :RUOGtVŤUVWEDWWHU\RSHUDWHGORFNHUV\VWHP LOCKER SYSTEM GANTNER’s new battery- Eliminating the problems of jammed operated locking system is ideal Battery life up to 10 years lockers, members losing their for health and fitness facilities, Acoustic alarm function keys, or leaving their gym kit locked the new GANTNER Battery up for days, GANTNER´s advanced Locking System is a safe and Vandalproof electronic locker systems give sound choice. operators complete control over their changing rooms whiled It is the world’s first battery operations, reduce maintenance offering ease of use for members. lock to include up to a 10-year and staff costs. battery life, acoustic alarm function, and can be mounted The battery lock can be in the locker rather than on the combined with GANTNER door, making it vandal-proof wired locker system and can and ideal for the high aesthetic also be easily operated with demands of architects. TechnoGym´s Wellnes Key as well as PRECOR´s PREVA To open and close the locker, Token. members simply swipe any available locker with their GANTNER´s locker technology membership card, wristband or can be found in many leading key fob. health and fitness chains around the globe. Multiple operating modes and easy retrofitting help simplify

Visit us in Birmingham l Stand No. L330 GANTNER Electronics Ltd. September 30 - October 02, 2014 Telephone +44 1245 69 75 88 l [email protected] l www.gantner.com

Indoor running is improved by surround vision technology

Running Unlimited Tel: +44 (0)20 3239 5663 www.runningunlimited.co.uk Business class running becomes a reality with the all-new Zone dome - the ultimate premium, immersive indoor running Safe Space Lockers are known experience. Beautifully designed and for locker room upgrades integrating with any treadmill, Zone domes uses state-of-the-art surround vision technology to immerse gym goers in beautiful HD films as they run. The wide Safe Space Lockers choice of destination films enables them to Tel: +44 (0)870 990 7989 run through iconic cities and inspirational www.safespacelockers.co.uk landscapes all over the world. And in With over 20 years of experience in the UK leisure and fitness industry, Safe Space Lockers August 2014, the all-new Zone dome was offers a highly professional and reliable service, supplying high quality lockers, benching and all voted sixth in the Sunday Times Style types of washroom products including cubicles, IPS and vanity units. Whether you’re just magazine’s top 20 Ways to Get Fit. looking to upgrade a small bank of lockers, refurbish an existing changing area or develop one Experience it for yourself on stand H470. from concept, Safe Space Lockers provides consultation on its wide range of products. SECTION: HEALTH & FITNESS SECTION: LEISURE FACILITIES

01505 321455 For a full product tour of the Duso please visit www.horne.co.uk www.horne.co.uk/Products/Shower-Panels/Recreational/

“The Most Advanced Indoor Cycle on the Market Today“

he Evo Fitness Bike contains the most comprehensive list of innovative features Tavailable on the commercial indoor cycle market. Both the Orb™ and Core Active Sway Frame™ technologies are exclusive to the Evo Fitness Bike, making this indoor cycle one of a kind. The elegant, cantilever frame design refl ects the exclusive technology and dedication to form and function. 10° Core Active SWAY FrameTM The Evo Fitness Bike's Core Active Sway Frame™ allows a 10° sway to either side! This motion has been engineered to enhance your workout by engaging your core and upper body as you pedal. The frame can also be fi xed for a classic, non- sway bike experience. No Belt, No Chain, No Problem! The Orb™ Planetary Gear Drive System has a compact, single axis design that negates the need for a belt, chain, or external fl ywheel. 10 ° sway simulates natural motion of riding a real road bike Low Maintenance No exposed pieces that could be subjected to corrosion & no need to worry about broken or loose belts or chains because there are none! The perfect combination of advanced tech, good looks, and effective training, all geared to make your commercial setting stand apart from the rest.

FREEPHONE: 0808 274 5476 www.ﬁ tness-superstore.co.uk 9 Stores Nationwide Open 7 days a week

SportsArt The Pinnacle’s various settings improve Tel: +44 (0)1509 274440 workout diversity www.gosportsart.com SportsArt Pinnacle Trainer Launch at LIW 2014. Introducing Pinnacle, the only cross trainer that combines both linear and lateral motions, adjustable stride width, variable foot positions and unique handle settings for an unprecedented workout of infinite variety. Never has a cross trainer offered such incredible diversity. Users want variety. Personal Trainers require unique tools to achieve greater client results. Athletes seek power development. Everyone is looking for enhanced balance and lateral stability. Now you really can have it all. Users can simulate all forms of climb plus have the option to perform short stride intervals in wider positions – ideal for sports conditioning. Stride length is user- defined to promote a variety of goals and training modalities. Two footplate adjustments provides greater comfort when exercising for longer periods or more aggressive positioning for training at higher intensities. Come and experience the SportsArt Pinnacle. See for yourself at stand H290. SECTION: HEALTH & FITNESS

Durable and comfortable: the toughness and durability of 70 million fibres per square metre and guaranteed to withstand a decade of intensive use Quiet yet hygienic: provides protection against mould and odours and is Allergy UK approved Warm while washable: Vacuum, steam clean or mechanically clean to leave it looking like new Safe but sound absorbing: Meets HSE wet and dry resistance classifications to give you and your customers peace of mind about safety underfoot.

To find out more about Flotex and our dedicated leisure portfolio, please visit www.forbo-flooring.co.uk/leisure or come along and see us at stand L301 at Leisure Industry Week.

creating better environments

Save £30! Register today for FREE entry liw.co.uk/lm

Where leisure means business... The Health & Fitness sector at Leisure Industry Week (LIW) is the perfect forum for leisure professionals to do business with leading suppliers, and gain insightful business tips from industry ﬁ gure heads. Visiting LIW will give you the spark of inspiration you need to keep ahead of the game. #LIW2014

LIW will include: Leading health & ﬁ tness suppliers Early Morning Workout We are offering early showcasing at LIW includes morning workout sessions on the second and third 5 Cybex International 5 Queenax SRL days of LIW from 7.30am 5 Life Fitness 5 Reebok Professional - 9.30am. This will give 5 Matrix 5 SportsArt visitors an opportunity to experience a wide 5 Pavigym 5 Star Trac UK array of different exercise options before the 5 Physical Company 5 TRX show opens at 10am. 5 Precor 5 Pulse Fitness And more. Silent Theatres To ensure that the seminar programme is uninterrupted by other events taking place visit liw.co.uk for full exhibitor list throughout the show, we will provide each delegate with wireless headphones so they can clearly hear speakers present. Industry Partners include: Innovation Trail See what exciting new products have launched in the UK market by following the Innovation Trail.

Education Village Gain insight, strategies, and useful tips on how to keep ahead of the ﬁ tness game with leading industry heads covering major issues in the Health & Fitness sector, including the REPs National Convention (CPD Accredited). Save £30! LIW Live LIW Live will bring the Register show to life with an exciting medley of product today for demos, competitions and special guests. FREE entry liw.co.uk/lm The REPs National Convention Once again LIW is proud to play host to the REPs National Convention, with high-level keynotes and interactive workshops, this is a must attend for all ﬁ tness professionals (CPD Accredited).

30 September – 2 October QNEC Birmingham liw.co.uk EXHIBITOR NEWS

ADVENTURE

FIND US ON STAND P320

Innovative Leisure is the adventure attractions specialist. We supply CLIMBING WALLS attractions that give families shared experiences as well as healthy activity. From Climbing Walls and High Ropes Courses to cool down attractions like Water Wars, we have a product to suit all ages.

Innovative Leisure has exhibited at LIW for 14 years and was

S recognised as ‘Best Trade Supplier 2014’ by the National Farm Attraction Network. This year we will exhibit a fully operational Mobile Climbing Tower on our indoor stand and our

WATER WARS WATER Inﬂ atable Water Wars balloon battle game in the outdoor section.

innovativeleisure.co.uk +44 (0)116 271 3095 www.omniticket.com

SOLUTIONS

STA Club operators can cater for Introducing the ﬁ rst belt driven cycling enthusiasts with the latest ® ® Tel: +44 (0)1922 645097 Spinner Bike. The NEW Spinner Stairmaster + Schwinn products www.sta.co.uk NXT Black Belt™ offers the same The STA Swim Zone will take centre stage user focused features that Spinning® for a second year at LIW 2014 with STA enthusiasts expect from the entire hosting a number of live swimming, aquatic, Spinner bike product line. Including lifesaving and pool plant demonstrations Stairmaster + Schwinn optimal bike fit ergonomics, authentic over the 3-days. The sessions will also rider biomechanics and unparalleled include a number of new fun and exciting Tel: +44 (0)33 33 440607 safety and reliability, all backed by the ideas from STA’s Junior Lifeguard Academy; www.stairmaster.com/uk all designed to show leisure operators how Two world-class brands and one mission: industry’s best and most they can cost effectively maximise the deliver the most effective and efficient comprehensive education and revenue from their pool facility for workouts available. Since introducing the support network available today. increased participation and client retention. first production indoor cycling bike in Throughout the show STA’s Pool Plant 1995, Schwinn has led the industry. Only For more information call team will also be demonstrating the new Schwinn combines state-of-the-art 01494 688260 or visit us at STA Digital Photometer – the next cycling Technology with a global team of LIW stand H180 generation in pool water testing. Master Instructors – providing an SECTION: POOL & SPA integrated comprehensive solution for club operators. The all new AC Performance Plus with Carbon Blue technology provides a solution for the most demanding cycling enthusiasts and club operators. The “built to last” heritage of StairMaster continues to this day from its origin in 1983. The legendary StairMaster cardio products; the Gauntlet and FreeClimber, have been joined by the all new TreadClimber and Air Fit. Pool testing will be demonstrated SECTION: HEALTH & FITNESS

©2014 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Core Industries, LLC. SPIN®, Spinning®, Spinner®, the Spinning® logo ISSUE 4 2014 © cybertrek 2014 and eSpinner® are registered trademarks of Mad Dogg Athletics, Inc. Spinner® NXT Black Belt™ is a trademark of Mad Dogg Athletics, Inc. EXHIBITOR NEWS

eSpinner®, BoxMaster® and Star Trac Star Trac Coach®. Star Trac provides a total Tel: +44 (0)1494 688260 solutions package which includes www.startrac.com /Europe best-in-class customer service, finance Visit stand #H180 and see the latest solutions, marketing support, facility innovations from Star Trac, including the layout designs and full education new air driven Turbo Trainer™ by Star programmes for Spinning®, BoxMaster® Trac and the Spinner® NXT Black Belt. and HumanSport®. Star Trac is also participating in the early SECTION: HEALTH & FITNESS morning workouts this year, giving you the chance to try out the ‘only at Star Trac’ products including the MaxRack®, (LR) Suntory Ltd (Lucozade Ribena) Tel: +44 (0)203 727 2420 www.lrsuntory.com LR Suntory, the maker of Lucozade Sport, will be appearing at this year’s Leisure Industry Week for the first time in several years, giving visitors the perfect opportunity to find out all the latest from the brand and learn more about the company’s vending solutions. Lucozade Sport is the UK’s number one sports drink – also the UK’s leading partner for health and fitness operators – and our Sports Science Sales Executives will be in attendance on our stand to help answer questions and offer retail advice and interactive category information. Highlights on the stand will be our innovative and market-leading vending solution, with interactive touch screen and cashless payment, which has driven a 23 per cent increase in sales where sited. The LR Suntory team will also be participating in the networking events at the show and presenting at the education forum, so come and visit us to Star Trac kit can be tried out at discover our extended brand portfolio, The new Lucozade vending solution the early mornng workouts which now includes Orangina. is already proving popular SECTION: EAT & DRINK

LifeFitness.co.uk 01353 666017

© 2014 Life Fitness,104 a divisionRead of BrunswickLeisure Corporation. Management All rights reserved. online Life leisuremanagement.co.uk/digital Fitness is a registered trademark of Brunswick Corporation. ISSUE 4 2014 © cybertrek 2014 EXHIBITOR NEWS

INNOVATION

WaterRower has been producing high-quality rowing machines since 1988

WaterRower ukactive Tel: +44 (0)20 8749 9090 Tel: +44 (0)20 7420 8560 www.waterrower.co.uk www.ukactive.com Long recognised as producing the purest, The organisation serves its member base most realistic simulator of on-water rowing, with benefits ranging from profile-raising WaterRower has been dedicated to and new business opportunities to handcrafting rowing machines of communications development, industry exceptional quality and design since 1988. trade show networking opportunities The stunning range of wooden rowers, and access to critical data and insight, handcrafted from sustainably-sourced, benchmarking, bespoke consultancy Appalachian hardwood, made WaterRower services and turn-key events. ukactive’s a household name. The innovative and reach also extends to a broad strategic revered commercial series can now be partner set, including organisations such found in the clubs of some of the biggest as Sport England and the Sports and and best fitness operators. From its humble Recreation Alliance, as well as blue chip The NEW Turbo Trainer™ by Star beginnings, WaterRower is now the fastest corporate and consumer brands. Trac delivers a simultaneous upper growing rowing machine brand in the world. Throughout the year ukactive provides and lower body exercise through If you don’t have a WaterRower in your opportunities for the sector to come gym already, you will do soon. together, to share best practice, network a distinctive isokinetic resistance SECTION: HEALTH & FITNESS and build new partnerships. The ukactive mechanism. This user driven system National summit, held in November, makes it a perfect complement to typically engages 400+ key stakeholders any ﬁ tness facility. and is an annual realisation of the organisation’s public affairs ambition to For more information call bring together key government officials 01494 688260 or visit us at and political influencers alongside LIW stand H180 medical institutions, corporate brands, health and fitness clubs, community sport partners, NGBs, national charities and national media, to influence policy and effect positive change. SECTION: HEALTH & FITNESS

ukactive is a driving force behind the promotion of physical activity

©2014 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Core Industries, LLC. ISSUE 4 2014 © cybertrek 2014 Turbo Trainer is a trademark of Core Industries,105 LLC. EXHIBITOR NEWS

Available in print & online

HEALTH CLUB MANAGEMENT HANDBOOK 2O15

The 11th edition of the Health Club Management Handbook will be a comprehensive guide and reference tool distributed to industry operators, buyers and suppliers and available at leading industry events, LIW, IHRSA, FIBO & SIBEC.

WHAT'S IN IT?

FOR INDUSTRY SUPPLIERS FOR INDUSTRY OPERATORS

Q Multiple listings of all industry suppliers by: Q W ho’s who? of key industry personnel in the Q Z A- UK and Europe: Q Phone book Q UK operators – public, private and franchise Q Web address book Q UK budget operators Q Product selector Q European operators Q C ompany proﬁ les including key information, Q Features and reference material contact details, images of products and a picture of your company contact Q Pr edictions for 2015 from key industry ﬁ gures Q V ertical strip adverts in the Q Consumer and industry trends for 2015 address book section Q Industry statistics Q Diary dates – a guide to all industry events, shows and networking opportunities BOOK YOUR COMPANY’S PROFILE NOW! Call: +44 (0)1462 431385 The Health Club Management Handbook is Email: [email protected] available to purchase at £50 EXHIBITOR NEWS

Wattbike Ltd Tel: +44 (0)115 9455450 www.wattbike.com The Wattbike is an innovative training tool used by Olympic athletes and fitness enthusiasts alike. It allows each rider to see their own personal data including power, heart rate and cadence in real time, whilst delivering the unique Wattbike pedalling technique analysis. The Wattbike offers versatility, feeling equally at home on the gym floor as it does in a 30+ Wattbike studio. Health clubs are using the Wattbike to unlock the potential of the fast-growing cycling and triathlon sector, giving members a safe environment in which to train for their goals such as challenge rides and triathlons. Join us at stand H430 as we launch Power Cycling – Studio Edition, software which offers a unique and motivating indoor group cycling class allowing each member to train at the correct intensity, based on their fitness. Displaying real time data on a large screen enables instructors to deliver immediate The Wattbike is a leader in the and tailored feedback to members. cycling and triathlon sector SECTION: HEALTH & FITNESS

Xn Leisure Tel: +44 (0)870 803 0700 Web: www.xnleisure.com 30 years of experience in the leisure sector and thousands of users who benefit from partnering with an organisation offering a wealth of industry knowledge and expertise. Come and visit Xn on stand L230 to view our latest products being released to market. All our products are lead by industry demand and are designed to compliment our growing portfolio of products. SECTION: LEISURE FACILITIES O

Xn Leisure has been operating for more than 30 years in the leisure sector

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108 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 EXHIBITOREXHIBITOR NEWS NEWS MAXIMISE YOUR DRINKS SALES WITH WHY CHOOSE LUCOZADE VENDING LUCOZADE VENDING? SOLUTIONS Of the drinks sold within the health and ﬁ tness channel, 80% are via a vending machine2, so it offers a great LUCOZADE SPORT, THE UK’S NUMBER sales opportunity. ONE SPORTS DRINK1 A Lucozade vending machine provides » Lucozade Sport is an isotonic sports drink which provides carbohydrates availability and visibility of the number and electrolytes to enhance hydration and help maintain performance during one sports drink1, Lucozade Sport, prolonged endurance exercise which meets the nutritional needs of members exercising. » Lucozade Sport Lite is ideal for activities lasting less than an hour We know that 15% of people will not buy if they can’t ﬁ nd the product they want3, so it’s really important to stock the leading brands.

LUCOZADE VENDING - INNOVATIVE AND MARKET-LEADING

» Interactive touch screen offers a shopping cart functionality allowing members to purchase multiple products in a single transaction and read nutritional information about the products

» Cashless payment delivers a 23% sales uplift, providing a solution when members don’t have change with them4

» Lucozade vending solutions are energy efﬁ cient and have a large capacity, ranging between 220 – 340 bottles

COMMITTED TO CUSTOMER SERVICE The maker of Lucozade, LR Suntory, offers the reassurance that GET IN TOUCH your Lucozade vending machines will be maintained – minimising Our LR Suntory Support team are downtime and maximising your sales. available to help answer your questions. Contact them on: » Customer Helpline available 7 days a week for technical and general queries 0870 2435599 » UK’s largest team of specialist ﬁ eld engineers, meaning a local engineer can be with you quickly – 6 days a week

1 Nielsen Impulse 16.08.14 2GSK data 3 Spa Future Thinking: Shopper Insights – Soft Drinks Category Strategy & Drivers August 2012 4Internal LRS data HOSPITALITY BACK TO BASICS

As restaurants move away from formal dining towards simpler ways of serving good food, Grahame Senior takes a look at a few operators getting it right

ne of the interesting trends and they clearly have a great rapport of recent times is the way in with the guys in the kitchen. which fi rst rate chefs in highly O rated establishments have Great cooking starts with the food been moving away from the Another defi ning characteristic of both formality and splendours of ‘fi ne din- these places is that while there are ing restaurants’ and taking up their standard staples on the menu, there sabatiers in simpler surroundings. The are very few of them and the whole Plough at Longparish and the White essence of the approach is to cook Oak at Cookham are two testaments what’s good on the day. The best fi sh, to the success of this strategy. the most interesting local meat and, I might even suggest that the new very importantly, properly fresh vegeta- ‘Marcus’ (previously ‘Marcus Wareing bles of the season. Like the traditional at the Berkeley’) at the Berkeley Hotel bourgeois French approach of starting in Wilton Place also testifi es to some- each day at the market and designing thing of the same cultural trend. the menu from there, there is a clear Perhaps this change in the direc- commitment to letting the ingredients tion of the pendulum can be traced do the talking and the role of the chef back to the legendary Bernard Loiseau is to present their freshness fulfi lled. in Burgundy. He was so caught up in the whole competitive thing that was Some wise words the tune of the times that he commit- The change to more informality and James Durrant previously worked ted suicide in anticipation of losing less obsequious service does not at Gordon Ramsay in Chelsea one of his Michelin stars. In the event and the Maze in Mayfair. He took mean that what arrives on the plate this didn’t happen and he retained his over the Plough Inn in 2012 is any the less important. Rather the status having lost his life. His elegant opposite. Along with greater informal- widow Dominique carries on the busi- ity, the presentation of the food on ness today with splendid insouciance the plate has become simpler. There and another practitioner in perfection, in old pubs in L’Angleterre Profonde. is less in the way of foam, smears Patrick Bertron. Hopefully they now feel What marks them out as similar is not and blobs in evidence and rather the pressure less. They certainly con- the decor, but the stunning quality of more focus on letting the ingredients tinue to do what they do extremely well the food and the ingredients delivered speak for themselves. ‘Less is more’ and I would recommend a visit. on the plate – and the shared enthusi- means that with fewer ingredients – Today I’m concentrating on the prac- asm of the staff. and certainly fewer embellishments tical aspects of this trend exemplifi ed – competing for attention, the inherent by two excellent chefs, Clive Dixon of Teamwork gets it done quality of the core ingredients and the the White Oak and James Durrant of One of the things about good food is cooking can sing out more clearly. the Plough. Dixon previously worked that it tastes better when well served A piece of fi ne, fresh fi sh served with as head chef under Pierre Koffmann and it tastes even better when a young samphire is more likely to be just that at the Berkeley Hotel in London and and enthusiastic team understands these days, so that the two ingredi- Durrant has spent more than 10 years and can explain every aspect of the ents create their own harmony without in Michelin starred establishments food and wine. Molly at the Plough any distractions from other sauces. In including Maze in Mayfair. Right now and Alison at the White Oak share that the case of both the White Oak and they’re to be found cooking in thought- attribute. They may be young but they the Plough, this is clearly evidenced fully designed environments housed certainly care about what they’re doing and fi sh is very much a speciality. ‘Let

110 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 The team in the kitchen at the White Oak in Cookham, including chef patron Clive Dixon (centre). Dixon has been there since 2012 PHOTO: MARTIN WILSON

The emphasis is on working as a team

live Dixon, chef patron of the the day. Enthusiasm for what’s delivered White Oak at Cookham, has on the plate is infectiously transferred travelled a long and sometimes to the guests and there’s a sense of C winding road through the higher excitement and anticipation that per- echelons of modern British vades the White Oak style of hospitality. cooking. Having started out at Lords of As Dixon says, “What gets me up in the Manor and then Hunstrete House, the morning is the search for the fresh- which both achieved Michelin stars, est and ﬁ nest ingredients of the day.” he has had a number of lead chef He is also absolutely clear that while positions, including working with the his skill and passion is cooking, the legendary Pierre Koffmann at his epon- emphasis is very much on working as business he is in is hospitality. Having ymous restaurant in the Berkeley Hotel. a team. From the front of house to been to the White Oak several times He has been at the White Oak since KP, everything is focused on the food this year, I can bear witness to the fact 2012 and considers it one of the most and every member of the team is fully that his vision is delivered with pas- satisfying businesses he has run. The briefed on the ingredients and dishes of sion by every member of his team.

the food speak for itself’ seems very And it makes business sense staff tend to be more informally attired much the way forward. Anybody who’s in hospitality knows that and an attitude of all being one com- the key cost factor and the key manage- munity rather than ‘them and us’ is Why it works better when it’s simpler ment stress is all to do with the staff. much more prevalent. If you talk to the chefs who are leading With the right team and everything These are egalitarian times and food this trend, they will tell you that rely- working harmoniously, a restaurant service and restaurant presentation is ing less on presentation and focusing positively beams with satisfaction and fi tting in with the fashion. more on food quality and freshness is success. Too few staff and everything a more satisfying discipline. It is worth grinds to a halt. Too many for a par- Which brings me back to Marcus remembering that in Medieval times, ticular meal occasion and everything As I said at the beginning, I think even the invention of many sauces was gets cluttered and clumsy. By focusing Marcus at the Berkeley is refl ecting this caused by the need to mask less than on simpler service and more straight- trend for a simpler way. The new res- perfectly fresh food fl avours. forward food, the need for extraneous taurant features a very much simpler The simplifi cation that is occurring in staff and fussy activities is reduced. style of greeting and front-of-house ser- many Michelin starred establishments vice. The food is also served plated is echoed throughout many less formal In tune with the times up in a much simpler way. What hasn’t restaurants. It seems to me to be a More and more restaurants in even changed is the quality on the plate. satisfying trend both for the diner and the swankiest hotels have a very Go there before they get bored and for the team operating. relaxed dress policy. Front-of-house go back to being haughty! O

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MEMBERSHIP AND BOOKINGS SOLUTIONS

LOCKERS / CHANGING ROOMS

Quick retrofit solution, control and convenience without a key – simple!

Tel: +44 (0)1635 239645 Email: [email protected] Web: www.kitlock.com

112 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2014 © cybertrek 2014 BE SEEN BY OVER 26,000 ACTIVE BUYERS EACH ISSUE TO BOOK YOUR SPACE CALL THE SALES TEAM ON +44 (0)1462 431385 More online at www.leisuremanagement.co.uk

LOCKERS / CHANGING ROOMS DESIGN AND BUILD SPORTS / TEMPORARY / NON- TRADITIONAL STRUCTURES Craft sman creating great changing Temporary buildings environments • • • Lockers Cubicles Vanity units WET LEISURE www.neptunus.co.uk • Bench seating • Ancillary furniture PLAY PRODUCTS

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SARAH MALTBY

Seventeen million people have visited the Viking- focused Jorvik in the thirty years since it opened. The centre's director of attractions looks back

TELL US ABOUT THE JORVIK VIKING CENTRE. A ﬁ ve-year excavation from 1976 to 1981 by the York Archaeological Trust [YAT] unearthed the 1,000-year-old remains of the Viking city of York in the UK. In 1984, 30 years ago, we at YAT built the Jorvik Viking Centre on the exact site where that excavation took place. The remains of the timber- framed and wattle houses, workshops and backyards of the Viking city of Jorvik are beneath the visitors’ feet and can be seen through the glass ﬂ oor on arrival and then up close as they travel around on a motorised car ride.

Visitors are invited to handle some of the artefacts as part of the experience WHAT’S THE CONTENT? We’re an interactive experience rather than an exhibition, with staff who will happily talk all day to visitors. A car WHAT’S THE MOST story back to the archaeology, as the ride takes visitors past the recon- UNUSUAL ARTEFACT? notion that everything you see comes structed Viking city, following the street Viking poo. Or Viking coprolite, to give from this excavation had been lost a patterns we found as we excavated. it its proper name. From this we can bit. We put the glass fl oor in the fi rst After the ride, there are a series of tell what that Viking ate and that he gallery, which visitors can walk over. galleries where visitors can handle had worms in his stomach. It brings some of the objects and learn about Vikings to life that little bit more. HOW WILL THE CENTRE DEVELOP? the research we’ve done over the past Technology’s changing all the time and three decades. Among the objects are WHAT ARE THE 30TH we’re trying to keep on top of that. The skeletons of the Viking-age, and we ANNIVERSARY CELEBRATIONS? mobile technology we’re introducing discuss how they lived and died. We started on our actual birthday with this year will keep advancing and we’ll The fi nal section is dedicated to the a street party in April. Through the year bring more 3D elements in. end of the Viking period and we show we have a series of archaeological Archaeologically, we’re always how the Normans came into England talks based on the material that we’ve responding to the new research that in 1066, how it affected York and what found. That will culminate in April comes through. We’re constantly happened after the invasion. 2015 with a publicly accessible confer- researching the objects and excavation ence on the theme of the Vikings. we did 30 years ago and fi nding out WHAT IS ITS AIM? new things from the material as sci- We want to make archaeology accessi- HOW HAS THE CENTRE ence progresses. For example, we can ble to as many people as possible. EVOLVED SINCE 1984? tell more about the skeletons – where We’ve had three looks to the centre. In that person came from, what they ate, WHAT MAKES JORVIK SPECIAL? 1984 we had a ride and various galler- what diseases they suffered from, how We’re different to other attractions ies, which, at the time, was a new way old they were when they died. That because we’re authentic. Visitors are of doing things compared to traditional kind of research changes things for us standing on the site of the excavation. museums. In 2000, we stripped every- and will continue to do so. O It’s not like a museum in a building. thing out and rebuilt the whole thing. Visitors stand on the exact spot where We put a suspended ride in and new This article fi rst appeared in the Vikings lived and worked. animatronics. In 2010, we took the Attractions Management Q3 2014

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