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«Snow for Free» Medienspiegel 2014 «snow for free» Medienspiegel 2014 vom 21. Oktober 2013 bis 25. März 2014 tel. 041 624 99 66 www.management-tools.ch Clipping-Seite 1/44 Inhaltsverzeichnis Thema: Snow for free 24.11.2013 SonntagsBlick Sport: Inserat Schneesport & Spass................................................................................................ 4 27.11.2013 20 Minuten GES: GRATIS SKI- UND SNOWBOARDFAHREN FÜR KINDER.......................................................... 5 27.11.2013 Tagblatt der Stadt Zürich: GRATIS SKI- UND SNOWBOARDFAHREN FÜR KINDER.......................................................... 6 01.12.2013 SonntagsBlick Sport: Snow for free........................................................................................................................ 7 02.12.2013 La liberté (Schweiz): Un après-midi gratuit à ski au Moléson.................................................................................8 05.12.2013 La Liberté: Du ski à l'oeil........................................................................................................................ 9 05.12.2013 Freiburger Nachrichten: Kinder können gratis auf die Piste...................................................................................... 10 05.12.2013 Freiburger Nachrichten: Kinder können gratis auf die Piste...................................................................................... 11 06.12.2013 familienleben.ch: «snow for free»: Gratis Schneesport für Schulkinder......................................................... 12 08.12.2013 SonntagsBlick Sport: Inserat Schneesport & Spass.............................................................................................. 14 10.12.2013 Winterthurer Stadtanzeiger: Snow for free...................................................................................................................... 15 31.12.2013 Kidy Swissfamily (d): "snow for free"................................................................................................................... 16 31.12.2013 Blick: Mit Russi auf die Ski........................................................................................................... 19 tel. 041 624 99 66 www.management-tools.ch Clipping-Seite 2/44 07.01.2014 Der Bund: Viermal "Snow for free"......................................................................................................20 23.01.2014 Zürcher Oberländer GES: Heute Sattel, morgen Kitzbühel.......................................................................................... 21 23.01.2014 Zürcher Unterländer GES: Heute Sattel, morgen Kitzbühel.......................................................................................... 23 23.01.2014 Der Landbote: Heute Sattel, morgen Kitzbühel.......................................................................................... 25 23.01.2014 Zürichsee-Zeitung GES: Heute Sattel, morgen Kitzbühel.......................................................................................... 27 23.01.2014 20 Minuten GES: Mit Russi auf den Ski unterwegs......................................................................................... 29 24.01.2014 Freiburger Nachrichten: Gratis auf die Piste............................................................................................................. 30 24.01.2014 Freiburger Nachrichten: Gratis auf die Piste............................................................................................................. 31 24.01.2014 Der Landbote: Günstig oder gratis in den Schnee...................................................................................... 33 25.02.2014 RTS Un: Le Journal - Sotchi 2014..................................................................................................... 34 29.12.2013 SonntagsBlick Sport: Inserat "snow for free".......................................................................................................35 29.01.2014 SRF 1: «myZambo» vom 29. Januar 2013..................................................................................... 36 30.01.2014 Die Weltwoche: Der Diamant aus Andermatt............................................................................................... 37 04.03.2014 strassenTRANSPORT: "Snow for free" Gratis-Skitag für 2000 Kinder....................................................................42 18.03.2014 Der Brienzer: Warum Wedeln nicht mehr sexy ist.................................................................................... 44 tel. 041 624 99 66 www.management-tools.ch Clipping-Seite 3/44 24. November 2013 Seite: 37 SonntagsBlick Sport 8008 Zürich Auflage 203'351 Ex. tel. 044 259 62 62 Reichweite n. a. Leser www.blick.ch Erscheint woe Fläche 29'682 mm2 Wert 14'700 CHF tel. 041 624 99 66 Clipping-Nr. 19284500 www.management-tools.ch Clipping-Seite 4/44 27. November 2013 Seite: 46 20 Minuten GES 8004 Zürich Auflage 493'236 Ex. tel. 044 248 68 20 Reichweite 1'571'000 Leser www.20min.ch Erscheint 5 x woe Fläche 5'161 mm2 Wert 4'000 CHF GRATIS SKI- UND SNOWBOARDFAHREN FÜR KINDER Das Projekt snow for free bietet Kindern zwischen 9 und 13 J. die Möglichkeit, kostenlos Wintersport zu erleben. Von Transport über Skipass, Material bis hin zur Betreuung. Wann: Mittwochnachmittag 8./15./22./29.1., mit Reisecars von Zürich nach Sattel-Hochstuckli. Infos: www.snowforfree.ch tel. 041 624 99 66 Clipping-Nr. 17333094 www.management-tools.ch Clipping-Seite 5/44 27. November 2013 Seite: 17 Tagblatt der Stadt Zürich 8021 Zürich Auflage 127'355 Ex. tel. 044 248 42 11 Reichweite 142'000 Leser www.tagblattzuerich.ch Erscheint woe Fläche 5'146 mm2 Wert 400 CHF GRATIS SKI- UND SNOWBOARDFAHREN FÜR KINDER Das Projekt «snowforfree« bietet Kindern zwischen 9 und 13 J. die Mög- lichkeit, kostenlos Wintersport zu erleben. Von Transport über Skipass, Material bis hin zur Betreuung. Wann: Mittwochnachmittag 8/1 5./22./29.1. mit Reisecars von Zürich nach Sattel-Hochstuckli. Infos: www.snowforfree.ch tel. 041 624 99 66 Clipping-Nr. 17333092 www.management-tools.ch Clipping-Seite 6/44 01. Dezember 2013 Seite: 35 SonntagsBlick Sport 8008 Zürich Auflage 203'351 Ex. tel. 044 259 62 62 Reichweite n. a. Leser www.blick.ch Erscheint woe Fläche 4'786 mm2 Wert 2'400 CHF Kinder zwischen 9 und 13 Jahren haben auch in diesem Winter die Möglichkeit, einen kosten- losen Schneesport-Nachmittag zu geniessen. Die Aktion «Snow for free» der Cleven- Stiftung findet an vier Nach- mittagen im Januar statt. Keine Ski- oder Snowboard- Ausrüstung? Kein Problem, Intersport stellt sie gratis zur Verfügung. Lokale Car-Unter- nehmen bringen die Teilneh- mer kostenlos aus acht ver- schiedenen Städten auf die Piste. Dort warten Ski- und Snowboardlehrer. Skispass für alle! An diesen 4 Mittwochnach- mittagen bringt «Snow for free» Kinder in den Schnee: 8. Januar, 15. Januar, 22. Januar und 29. Januar 2014 Anmelden unter: www.snowforfree.ch tel. 041 624 99 66 Clipping-Nr. 17435923 www.management-tools.ch Clipping-Seite 7/44 02. Dezember 2013 La liberté (Schweiz) Schweiz (französisch) Visits 337'470 Tageszeitung (regional) Wert 300 CHF www.laliberte.ch Un après-midi gratuit à ski au Moléson Artikel im Web Un après-midi gratuit à ski au Moléson Fribourg Dans le cadre de son action «Snow for free», la fondation Cleven, propose aux enfants de 9 à 13 ans de profiter gratuitement des pistes du Moléson. Elle se déroule durant 4 mercredi après-midi de janvier. «Snow for free» est une action conjointe de la fondation Cleven et de Bernard Russi, médaillé d'or olympique. Elle promeut l'activité physique, en offrant la possibilité à tous de dévaler les pistes. A ce dessein, du matériel de sport est prêté gratuitement par des maga- sins de sport. Le rendez-vous est donné aux jeunes sportifs au parking des Grand-Places à Fribourg, le 8, 15, 22 et 29 janvier. Départ à 12h30 en car pour le Moléson. Sur place, les enfants sont encadrés par des moniteurs de sports. Les inscriptions sont dès à présent ouvertes sur . VV tel. 041 624 99 66 Clipping-Nr. 17472028 www.management-tools.ch Clipping-Seite 8/44 05. Dezember 2013 Seite: 17 Autor: VALÉRIE VUILLE La Liberté Auflage 41'168 Ex. 1701 Fribourg Reichweite 98'000 Leser tel. 026 426 44 11 Erscheint 6 x woe www.laliberte.ch Fläche 6'025 mm2 Wert 300 CHF MOLESON Du ski à l'oeil VALERIE VUILLE Les enfants de 9 à 13 ans pourront profiter des pistes du Moléson gratuitement, grâce à l'initiative «Snow for free». Ce projet, porté par la fondation Cleven et l'ancien champion Bernhard Russi, se déroulera dans le canton les après-midi des 8, 15, 22 et 29 janvier. Du matériel de ski est prêté gracieusement par des magasins de sport, pour les débutants. Rendez-vous au parking des Grand-Places à 12h15 pour prendre le car. Sur place, des mo- niteurs agréés les encadreront. La fondation Cleven oeuvre pour la santé des enfants, en encourageant l'activité phy- sique. Dans un communiqué, elle souligne la baisse d'intérêt pour les sports d'hiver. Son initiative, Snow for free, est une réponse à cette tendance. Le projet a permis depuis dix saisons à 16000 enfants de profiter des joies de la glisse. C'est la 2 édition à Fribourg. En parallèle, le projet Fit4future, campagne na- tionale en faveur de la santé des enfants, touche actuellement plus de 130000 écoliers, leurs parents et quelque 5000 enseignants. I > Inscriptions sur www.snowforfree.ch tel. 041 624 99 66 Clipping-Nr. 17527740 www.management-tools.ch Clipping-Seite 9/44 05. Dezember 2013 Freiburger Nachrichten Schweiz (deutsch) Visits 75'042 Tageszeitung (regional) Wert 100
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