Zattoo Advertising 2019
Germany
2019 Zattoo Advertising 2019 Page 2
About us
No. 1 16 20M 450+ 500+
The No. 1 – Available on 16 20 million More than 450 More than 500 The leader of platforms registered users TV channels on satisfied internet TV in offer advertisers Europe Zattoo Advertising 2019 Page 3
The Product
Zattoo is an OTT (over-the-top) service that offers streaming of Live, catch up and VOD TV content on a variety of devices.
Connected TV Samsung LG ᛫ Xbox One/360 ᛫ Apple TV ᛫ Amazon Fire TV ᛫ Chromecast ᛫ Android TV
Mobile iOS ᛫ Android ᛫ Windows 10
Web Browser Zattoo Advertising 2019 Page 4
Video Advertising Preroll
Stand alone Spot
Channel Switch Ad
Free TV
VAST 4, HD Quality
Big Size / Full Size Player
Also available as 6sec Bumper Ad Zattoo Advertising 2019 Page 5
Video Advertising Midroll
Stand alone Spot
Video on Demand
Free & Pay TV
VAST 4, HD Quality
Big Size / Full Size Player Zattoo Advertising 2019 Page 6
Video Advertising Dynamic Ad Insertion
Live-TV-Spot
Free & Pay TV
Seamlessly stitched into content
VAST 4, HD Quality
Big Size / Full Size Player Zattoo Advertising 2019 Page 7
Dynamic Ad Insertion New Technology
Dynamic Ad Insertion applies digital advertising efficiency to TV Advertising. Zattoo Advertising 2019 Page 8
Dynamic Ad 1. 2. Insertion TV Format Audience Targeting
Why to buy DAI 3. 4.
Additional Audience OTT Cross Device Distribution
5. 6.
> 90% Completion Rate Always in View Zattoo Advertising 2019 Page 9
DAI Broadcasters
Live Coming Soon
Ø 12 Mio. Video AR, p.m.*
*Zattoo Data Dec 2018 Zattoo Advertising 2019 Page 10
Display Advertising Billboard Desktop
Front Page
Size 970x250; 994x250 Zattoo Advertising 2019 Page 11
Display Advertising TV Side Ad Desktop
Next to live TV
Size 300 x 250 Zattoo Advertising 2019 Page 12
Display Advertising Leaderboard/Floor Ad Desktop
Programme Page
Size 728 x 90 Zattoo Advertising 2019 Page 13
Display Advertising Prestitial Mobile
Right at the start
Image or Rich Media
Size Phone 320 x 480 / 480 x 320
Size Tablet 786 x 1024 / 1024 x 786 Zattoo Advertising 2019 Page 14
Display Advertising Billboard / Leaderboard Mobile
Front Page
Image or Rich Media
Size 930 x 180 & 728 x 90 Zattoo Advertising 2019 Page 15
Display Advertising Medium Rectangle Mobile Phone
Front Page
Size 300 x 250 Zattoo Advertising 2019 Page 16
Display Advertising Medium Rectangle Tablet
Below TV Screen
Size 300 x 250 Zattoo Advertising 2019 Page 17
Display Advertising Mobile Banner Phone
Channel List
Size 300 x 50/75/100 Presentation name here Page 18
Ad Formats
Video Display Mobile
Preroll Billboard Video (all ad formats) Midroll TV Side Ad Interstitial Dynamic Ad Insertion Leaderboard Medium Rectangle Bumper Ad Floor Ad Billboard/Leaderboard Mobile Banner Zattoo Advertising 2019 Page 19
Targeting Options High Impact 1st Party Data
Socio TV based Geo & Device DFP Audience Demographic Interests Segments Country (DE, CH) Device (iOS, Android, Age, Gender, Language Channel, Content Category, Interest / Behavioral Connected TV, Web, etc.) Content Genre Targeting Zattoo Advertising 2019 Page 20
Buying Deal Types Programmatic and Orderfile Business
Open Auctions Private Auctions Preferred Deals Guaranteed Deals Insertion Order
Hundreds of Negotiated Fixed price Fixed price Traditional buyers minimum price Orderfile competing One-to-one deals One-to-one deals Business Invitation only Non-Guaranteed Guaranteed Non-Guaranteed Volumes Volumes Volumes
PROGRAMMATIC DIRECT Zattoo Advertising 2019 Page 21
Free TV Broadcasters (extract) Zattoo Advertising 2019 Page 22
Premium TV Broadcasters (extract) in addition to Free TV Zattoo Advertising 2019 Page 23 Unique User 1,2 Mio p.m. User Statistics DE Unique User and Sociodemography*
Gender
Age
*Zattoo Data, Q1 2019 Zattoo Advertising 2019 Page 24
Data and Measurement High Quality Targeting Data More Impact For Your Campaign First party data through user analytics & sign in
Top Of The Class Viewability Ad slots all time visible 100% Viewabilty
Geo & Fraud Save Traffic
Provided by sign-in-barrier
24 Zattoo Advertising 2019 Page 25
Point of Contact
MARIE LANGGÄRTNER PHILIPP HEBISCH Head of Sales Germany Programmatic Advertising Manager
+49 151 235 491 70 +49 175 370 86 38 [email protected] [email protected] Thank You
2019