Challenges and Opportunities of Broadcast-Broadband Convergence and Its Impact on Spectrum and Network Use
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Challenges and opportunities of broadcast-broadband convergence and its impact on spectrum and network use FINAL REPORT A study prepared for the European Commission DG Communications Networks, Content & Technology by: Digital Agenda for Europe This study was carried out for the European Commission by Plum Consulting London LLP and Farncombe Consulting Group Authors: David Lewin, Phillipa Marks, Yi Shen Chan (Plum) William Webb (webbsearch) Chris Chatzicharalampous, Tim Jacks (Farncombe) Internal identification Contract number: 30-CE-0607487/00-85 SMART 2013/0014 DISCLAIMER By the European Commission, Directorate-General of Communications Networks, Content & Technology. The information and views set out in this publication are those of the author(s) and do not necessarily reflect the official opinion of the Commission. The Commission does not guarantee the accuracy of the data included in this study. Neither the Commission nor any person acting on the Commission’s behalf may be held responsible for the use which may be made of the information contained therein. ISBN 978-92-79-38601-5 DOI: 10.2759/52766 © European Union, 2014. All rights reserved. Certain parts are licensed under conditions to the EU. Table of Contents Abstract..................................................................................................................................................... 1 Résumé .................................................................................................................................................... 2 Zusammenfassung ................................................................................................................................... 4 Executive Summary .................................................................................................................................. 6 S1 The purpose of the study ................................................................................................................ 6 S2 Audio visual (AV) consumption now ............................................................................................... 6 S3 Technology trends .......................................................................................................................... 7 S4 AV consumption in 2030................................................................................................................. 7 S5 The development of broadcast-broadband converged services .................................................... 8 S6 Options for a converged platform ................................................................................................... 9 S7 Making the transition to an LPLT converged platform ..................................................................10 S8 The costs and benefits of a converged platform ..........................................................................11 S9 Conclusions from our economic assessment ...............................................................................12 S10 Recommendations ......................................................................................................................13 S11 EU level commitment ..................................................................................................................15 Note de synthèse ....................................................................................................................................16 S1 But de l'étude ................................................................................................................................16 S2 La consommation audiovisuelle (AV) actuelle .............................................................................16 S3 Tendances technologiques ..........................................................................................................17 S4 Consommation AV en 2030..........................................................................................................17 S5 Le Développement des services convergents de diffusion-haut débit .........................................18 S6 Options pour une plateforme convergente ...................................................................................19 S7 Effectuer la transition vers une plateforme convergente LPLT ....................................................21 S8 Les Coûts et avantages d'une plateforme convergente ...............................................................21 S9 Conclusions de notre évaluation économique..............................................................................23 S10 Recommandations ......................................................................................................................24 S11 Engagement au niveau de l'UE ..................................................................................................26 Zusammenfassung .................................................................................................................................27 S1 Der Zweck der Studie ...................................................................................................................27 S2 Audiovisueller (AV) Konsum heute ...............................................................................................27 S3 Technologietrends ........................................................................................................................28 S4 AV-Konsum im Jahr 2030.............................................................................................................28 S5 Die Entwicklung von konvergenten Rundfunk-Breitband-Diensten .............................................29 S6 Optionen für eine konvergente Plattform ......................................................................................30 S7 Übergang zu einer konvergenten LPLT-Plattform ........................................................................31 S8 Die Kosten und Vorteile einer konvergenten Plattform ................................................................32 S9 Schlussfolgerungen unserer wirtschaftlichen Bewertung .............................................................34 S10 Empfehlungen ............................................................................................................................34 S11 Beteiligung auf EU-Niveau .........................................................................................................37 Abbreviations ..........................................................................................................................................38 1 Study objectives and approach ....................................................................................................41 1.1 The study objectives ...............................................................................................................41 1.2 The structure of the report.......................................................................................................42 1.3 The basis for our findings ........................................................................................................44 1.4 Definition of terms ...................................................................................................................44 1.5 Meeting the Commission’s technical specification ..................................................................45 2 AV market trends ..........................................................................................................................47 2.1 Introduction .............................................................................................................................47 2.2 Broadcast platforms used for TV distribution ..........................................................................47 2.3 The number and nature of TV channels .................................................................................48 2.4 The move to higher resolution screen formats .......................................................................51 2.5 Trends in sources of funds ......................................................................................................51 2.6 The rise in online services for AV consumption ......................................................................52 2.7 The impact of online platforms on established business models............................................55 2.8 Variations in market conditions by member state ...................................................................56 2.9 The development of push VoD services .................................................................................59 2.10 Developments in mobile TV ....................................................................................................60 3 Audio-visual consumption ............................................................................................................62 3.1 Introduction .............................................................................................................................62 3.2 How much viewing? ................................................................................................................62 3.3 What kind of content? .............................................................................................................63 3.4 How is content being watched? ..............................................................................................65 3.5 Where and