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Home , Cadillac Place, Fisher Building, History of Detroit, Little Caesars Arena, Michigan Science Center, Midtown Detroit

Fisher Building 3011 WEST GRAND BOULEVARD,

RETAIL SPACE AVAILABLE FOR LEASE PLATFORM LEASING & BROKERAGE 2 PLATFORM LEASING & BROKERAGE 3 Fisher Building 3011 WEST GRAND BOULEVARD, DETROIT

Sitting at Detroit’s geographic and metaphoric center, the Fisher Building is emerging once again as an engine of creativity and a hub for the City. Completed in 1928, the Fisher brothers spared no expense in the building’s construction, which is evidenced by the spectacular frescos, mosaics, marble and brass work adorning its surfaces. The Platform is reactivating the Fisher brothers’ original vision in a way that resonates with current and future residents of the City. The intent is to develop a fully occupied and upgraded Class A retail, office and entertainment destination that marries the historic and modern. More than $10 million has been invested into “Detroit’s Largest Art Object” since 2016, providing heating and cooling in the three-story Arcade, restoring its hand painted ceilings and installing new elevators.

Stage of Development

NEIGHBORHOOD PROJECT TYPE TOTAL SIZE New Center Office, Retail & Entertainment 635,000 SF

ADDRESS ORIGINAL DATE BUILT PARKING 3011 W. Grand Boulevard 1928 1,900 Spaces

[email protected] theplatform.city 4 FISHER BUILDING PLATFORM LEASING & BROKERAGE 5

JOIN RETAIL TENANTS K L FIRST FLOOR J A Fisher Leasing Center FISHER STE 104 B Fisher Bakery PARKING 1,435 SF STRUCTURE I C Vera Jane D The Fashion Place H E Mature F Yama STE 125 G Stella Good Coffee 1,052 SF H Russell’s Pharmacy G FISHER I Workshop THEATRE F NORTH ARCADE NORTH J The Peacock Room Pure Detroit

2ND AVENUE K STE 122 STE 119 STE 116 STE 111 L Hair. A Salon 2,424 SF 3,628 SF 2,661 SF 9,357 SF

WEST ARCADE CONCOURSE

C Kill the Hate Shy vs. Bold A B William + Bonnie Alterations D E W. GRAND BLVD.

AVAILABLE SQUARE FEET:

1,052-9,357 SF 20,557 MIN/MAX Leasing is gaining momentum as the Fisher Building re-energizes. IN THE NEIGHBORHOOD The building offers retail opportunities for more than 9,000 SF Health System Campus, , College for Creative Studies, contiguous in its stunning Arcade with storefronts on New Center One, Place, TechTown W. Grand Boulevard. Hundreds of thousands of people visit the Detroit, WSU Innovation Center, Fisher every year to work, shop, enjoy the theatre, and attend Performance Center, Plum Market, University building tours, programs and special events. Preparatory Academy, Carhartt Flagship Store, Shinola Factory Headquarters, Midtown Cultural BUILDING AMENITIES DAYTIME POPULATION Center Ample parking 25,735 TRANSIT/ACCESS 24-hour security & access ANNUAL BUILDING VISITORS Near I-94, M-10, I-75, I-96 and Woodward Ave. Building conference center 310,000 Bus #023, 042, 016, 080, 089, 851, Q-line Station: Pharmacy & convenience store Grand Blvd; MoGo Station: Second Ave & TRAFFIC COUNT Burroughs St; Amtrak Food & beverage providers 40,653 6 FISHER BUILDING PLATFORM LEASING & BROKERAGE 7 Available Retail: Suite 111

AVAILABLE SQUARE FEET: 63’ 5” 9,357 +

DIMENSIONS KITCHEN 63’ 5” - 69’ 4” x 119’ 1” 119’ 1” DETAILS ARCADE Former restaurant 2ND AVENUE Entrance on W. Grand Blvd KITCHEN

Corner suite with windows along ARCADE ENTRY STAIRS TO W. Grand Blvd. & Second Ave. BASEMENT Outside seating available 18’ ceiling height 69’ 4” SUITE 111: ENTRANCE INSIDE THE ARCADE FEATURES CHANDELIER AND MARBLE STAIRCASE Additional basement space for prep kitchen, wash rooms & storage STREET May be demised to +/-2,000 SF ENTRY W. GRAND BLVD.

SUITE 111: 9,357 SF WITH WINDOWS ALONG SECOND AVE. SUITE 111: CORNER SUITE WITH STOREFRONT AND ENTRANCE ON W. GRAND BLVD. 81 FISHERFISHER BUILDING BUILDING PLATFORMPLATFORM LEASING LEASING & &BROKERAGE BROKERAGE 92 Available Retail: Suite 122

AVAILABLE SQUARE FEET: ARCADE 2,424

DIMENSIONS 35’ 3” x 69’ 5” 69’ 5” DETAILS Storefront and entrance on W. Grand Blvd. Corner suite with windows along Grand Blvd. and Third Ave. 35’ 3” 16’11” ceiling height Space includes window into building entrance vestibule W. GRAND BLVD. SUITE 122: 2,424 SF AVAILABLE

SUITE 122: CORNER SUITE WITH FRONTAGE ALONG W. GRAND BLVD. AND THIRD AVE. REPRESENTATIVE STOREFRONTS WITH SIDEWALK ENTRANCES 10 FISHER BUILDING PLATFORM LEASING & BROKERAGE 112 Available Retail: Suite 104 Available Retail: Suite 116

2ND AVE. AVAILABLE SQUARE FEET: AVAILABLE SQUARE FEET: ARCADE 1,435 2,661

DIMENSIONS DIMENSIONS 75’ 6” x 16’ 2” 66’ 4” 75’ 6” 75’ 35’ 8” x 66’ 4” DETAILS DETAILS Storefront and entrance on 2nd Ave. Former leasing center with high-end Additional mezzanine space for finishes storage or office use Storefront and entrance on 16’ 2” Original tile flooring W. Grand Blvd. 35’ 8” Display cases and desk Bathroom in suite Additional mezzanine space for W. GRAND BLVD. storage or office use ARCADE

SUITE 104: 1,435 SF AVAILABLE SUITE 116: 2,661 SF AVAILABLE 12 FISHER BUILDING PLATFORM LEASING & BROKERAGE 132 Available Retail: Suite 119 Available Retail: Suite 125

ARCADE AVAILABLE SQUARE FEET: AVAILABLE SQUARE FEET: 9’ 7” 3,628 1,052 10’ 9” 28’ 9”

DIMENSIONS DIMENSIONS

53’ 10” x 66’ 5” 5” 66’ 25’ 5” x 28’ 9” and 9’ 7” x 10’ 9”

DETAILS 53’ 10” DETAILS Former bank location Open floor plan Storefront and entrance on Small office and storage room 25’ 5”

W. Grand Blvd. Located near Theatre entrance FISHER THEATRE 3 window bays inside the Arcade Bathroom and offices ARCADE Small vestibule (former ATM) W. GRAND BLVD.

REPRESENTATIVE STOREFRONTS SUITE 125: 1,052 SF AVAILABLE 14 FISHER BUILDING

orth End

In the neighborhood 29 41 E Grand38 Blvd NEIGHBORHOOD ANCHORS FOOD + BEVERAGE (CONT.) e enter 75 72 51 1 College for Creative Studies + Shinola HQ 44 Ima 46 Milwaukee Ave 52 2 45 Jimmy Johns 43 49 8 6055 37 ilaukee unction 3 Detroit Pistons Performance Center 46 Kiesling 4 67 58 47 69 25 + Center for Athletic Medicine 47 The Kitchen, by Cooking with Q 65 68 57 71 39 32 4 Fisher Building | Key Tenants 48 Marble Bar 35 55 74 Children’s Hospital Foundation, Kellogg Foundation 49 New Center One restaurants 7 59 1 7978 Piquette40 Ave 50 Strategic Staffing Solutions, United Way, WJR 50 Northern Lights Lounge 73 15 60 5 Henry Ford Health System Brigitt Harris Cancer Pavilion 51 Oak and Reel (coming soon) W Grand Blvd 3 Brush St 6 Henry Ford Health System Headquarters + Campus 3 Plum Market + Zingerman’s Café @ Detroit Pistons 5 9 11 Tech Ton 1034 64 7 Performance Center 30 Ferry St 8 Ralph C. Wilson Jr. Foundation 52 Selden Standard concept (coming soon) 6 9 TechTown Detroit 4 Stella Good Coffee @ Fisher Building Lincoln St 62 48 10 Wayne State University Campus 53 Starbucks York St 56 2nd Ave idton 11 Wayne State University Police 54 Supino Pizzeria concept (coming soon) 36 42 16 55 Time Will Tell (coming soon) @ Baltimore Station I Cass Ave 3rd Ave 17 St Antoine ARTS, CULTURE & ENTERTAINMENT 56 Tony V’s Tavern 10 19 13 57 Woodward Cocktail Bar 28 12 53 13 Charles H. Wright Museum of African American History 58 Yumvillage 63 75 14 59 Zo’s Good Burger 61 94 45 15 Detroit Children’s Museum 60 Z’s Villa 44 16 Detroit Historical Museum Canfield St 31 John R St 17 Detroit Institute of Art SHOPPING + DAILY ESSENTIALS Warren Ave 18 61 Barnes + Noble 2 19 62 Carhartt 20 Detroit Riverwalk 39 Comerica Bank @ The Boulevard 21 Detroit Symphony Orchestra Trumbull Ave 63 CVS Forest Ave + The Max M. & Marjorie S. Fisher Music Center 4 Hair. A Salon @ Fisher Building 66 22 Rosa Parks Blvd Mack Ave 22 Eastern Market 55 Huntington Bank @ Baltimore Station I 21 70 23 The Filmore Detroit 64 London Luggage Shop M10 4 Fisher Theatre @ Fisher Building 4 Mature Men’s Fashions @ Fisher Building 24 65 Secretary of State @ Woodward Ave 25 Ford Piquette Avenue Plant 39 Orangetheory Fitness @ The Boulevard 26 Seldon St 4 The Peacock Room @ Fisher Building Stimson 77St 76 27 Arena Pure Detroit @ Fisher Building 4 Grand River Ave 28 4 Russell’s Pharmacy @ Fisher Building 29 Michigan Urban Farming Initiative 66 Shinola 30 Motown Museum 67 The TEN Nail Bar Martin Luther King Jr Blvd 31 Museum of Contemporary Art Detroit 68 Urbanum 27 32 69 U.S. Post Office 375 24 33 TCF Center 70 Whole Foods Market N 34 Wayne State University Art Gallery @ 6001 Cass W E 14 4 William + Bonnie Alterations @ Fisher Building S (coming soon) 26 23 THE PLATFORM DEVELOPMENTS 18 FOOD + BEVERAGE 71 411 Piquette (residential + office) Gratiot Ave TRANSPORTATION 75 35 Avalon Café + Biscuit Bar 34 6001 Cass (office + retail) 36 Babo 72 7300 Woodward (office + retail) 78 Detroit Amtrak Donton 37 Baobab Fare (coming soon) 73 Baltimore Garage MoGo Stations 20 38 Batch Brewing (coming soon) 55 Baltimore Station I (residential + retail) QLine Stations 12 39 Beyond Juicery + Eatery @ The Boulevard 74 Baltimore Station II (residential + retail) Michigan Ave 40 Bucharest Grill 39 The Boulevard (residential + retail) 41 Chartreuse concept (coming soon) 75 Chroma (office) JeŽerson Ave 42 Common Pub 76 Gratiot (hospitality + retail + residential) 43 Cuisine 4 Fisher Building (office + retail) 33 4 Fisher Bakery @ Fisher Building 77 Woodward West (residential W+ retail) E S 16 FISHER BUILDING PLATFORM LEASING & BROKERAGE 17

Area anchor institutions Area art, culture & entertainment

State of Michigan @ Cadillac Place College for Creative Studies + Pistons Performance Center + Detroit Institute of Arts Detroit Public Library Detroit Symphony Orchestra + Shinola Headquarters HFHS Center for Athletic Medicine The Max Cadillac Place, formerly the The College for Creative Studies (CCS) is a The Detroit Pistons Performance Center The Detroit Institute of Arts (DIA), founded Detroit Public Library (DPL) opened in The Detroit Symphony Orchestra (DSO) is Building, is a 15-story office complex located private college in Detroit that enrolls more is a recently completed, new construction in 1885, has one of the largest and most 1865 as a 5,000 book collection located in the fourth oldest orchestra in the United at West Grand Boulevard and Second than 1,400 students focused on arts and mixed-use development in Tech Town. It significant art collections in the United one room of the old Capitol High School on States. The DSO performs throughout Avenue in New Center. It houses several education. Founded in 1906, as the Detroit serves as the training place for the Detroit States. It features over 100 galleries, a . Today, DPL has 21 locations the area in both paid State of Michigan government agencies, Society of Arts and Crafts, CCS plays a key Pistons and the corporate headquarters for 1,150-seat theatre, a 380-seat hall for throughout Detroit with a collection of neighborhood events and free community over 2,000 State employees, and additional role in Detroit’s cultural and educational the NBA franchise. It features public spaces recitals and lectures, a reference library, and seven-million plus books. The main library, concerts. Its main performance center is office and retail. It was designated a communities. Shinola Headquarters is for events and ground-floor retail for the a conservation service library. It is ranked located on Woodward in Midtown, is listed located at The Max M. + National Historic Landmark in 1985. located in the A. Alfred Taubman Center of surrounding community. It also includes the as one of the top six museums in the on the National Registry of Historic Places. Marjorie S. Fisher Music Center (The Max) the CCS main campus in Midtown. Center for Athletic Medicine managed by world, hosts major art exhibitions, and an in Midtown. Henry Ford Health System. estimated 677,500 visitors annually.

HFHS Brigitte Harris Cancer TechTown Detroit Wayne State University Main Fisher Theatre Michigan Urban Farming Initiative Pavilion Campus Health System Brigitte TechTown Detroit is a entrepreneurial hub Wayne State University (WSU) is a public The Fisher Building is home to the Fisher Little Caesars Arena (LCA) is a new The Michigan Urban Farming (MUFI) is Harris Cancer Pavilion will be a destination focused on helping tech startups and local in Detroit. It is the 3rd Theatre, one of the city’s oldest live theatre construction, multi-purpose arena in a volunteer run, nonprofit organization center for ambulatory cancer treatment, businesses launch and grow. It is part of the largest university in Michigan, consisting venues. It is owned and operated by the Midtown, in an area more specifically that seeks to engage members of the precision medicine, clinical trials and Wayne State University System and offers of 13 schools and colleges and offers Nederlander Theatrical Corporation and referred to as The District Detroit. LCA community in sustainable agriculture. research, and enhanced support services coworking, office, meeting and event space nearly 350 programs to more than 27,000 hosts an estimated 300,000 attendees each is home of the and Their mission is to use urban agriculture for cancer patients. It is part of a 300- for the greater New Center neighborhood. graduate and undergraduate students in year. The theatre is considered a favorite by Detroit Pistons. It also features retail as a platform to promote education, acre expansion and neighborhood . many Broadway stars. and restaurants, and hosts world-class sustainability, and community. Their redevelopment initiative that will include entertainment events. primary focus is the redevelopment of a retail, housing, and other mixed uses three-acre area in Detroit’s North End. expected to open in 2020. 18 FISHER BUILDING PLATFORM LEASING & BROKERAGE 19 Area food & drinks Area shopping & daily essentials

Avalon Cafe + Biscuit Bar Beyond Juicery + Eatery Northern Lights Lounge Orangetheory Fitness Pure Detroit Russell’s Fisher Pharmacy

Avalon Cafe + Biscuit Bar is one of several Beyond Juicery + Eatery is an iconic Northern Lights Lounge is a casual dining Orangetheory Fitness (OTF) is a privately Pure Detroit is the original Detroit culture Russell’s Fisher Pharmacy is an locations of the popular Detroit-based Michigan restaurant franchise specializing in restaurant and bar in New Center. The owned fitness franchise based in Florida. shop. Since opening their first store in independently owned pharmacy and bakery, Avalon International Breads. The providing healthy, accessible breakfast and neighborhood staple offers typical pub fare It offers group personal training workouts the in 1998, Pure convenience store in the Fisher Building biscuit bar is a full service coffee bar and lunch options. It offers salads, smoothies, with outdoor patio space, DJ and live band based on High Intensity Interval Training Detroit has grown to six locations, each serving the greater New Center area. cafe with all-day breakfast and lunch in wraps, and more, made with fresh nights. It is an office favorite for lunch and that blend cardiovascular and strength located in landmark Detroit buildings. Russell’s offers health and beauty products, New Center. ingredients daily. Beyond Juice opened its happy hour! training. OTF opened its first Detroit Their flagship store is located in the Fisher as well snacks, candy, tobacco products, second Detroit location at The Boulevard in location at The Boulevard in New Center. Building in New Center. Pure Detroit reading materials, greeting cards, and gifts. New Center. uses the rich to provide amazing Detroit inspired apparel, artwork, books and more!

Fisher Bakery Stella Good Coffee Plum Market + Zingerman’s Cafe The TEN Nail Bar Whole Foods Market William + Bonnie

The Fisher Bakery, located in the historic Stella Good Coffee is an independently Plum Market is a Michigan-based grocer The TEN Nail Bar is an elevated nail care Whole Foods Market is an eco-minded William + Bonnie (W+B) is an alterations Fisher Building, serves breakfast and owned coffee shop offering locally-roasted bringing a new retail store and cafe to the experience curated to provide stellar chain with natural and organic grocery boutique located in the historic Fisher lunch daily. The menu includes breafast coffee, tea, daily baked goods from Avalon new Detroit Pistons Performance Center in customer service and workmanship. The items, housewares and other products. Building in New Center. W + B provides sandwiches, homemade soups, unique International Breads, and soup from Russell Tech Town. The 5,000-square-foot store TEN opened its second Detroit location in In 2013, Detroit welcomed the city’s first full-service clothing alterations, quality salads and delicious baked goods. The Street Deli. It has been a staple in the Fisher is open to the public and features the New Center in Summer 2019. Whole Foods market at The Ellington in tailoring, and restyling services. They quaint deli is the perfect escape on a busy Building since 2013. popular Zingerman brand coffee shop, a Midtown. The market established nearly incorporate the concepts of sustainability day. Grab a coffee and chocolate croissant grab-and-go snack bar, and a casual dining 200 jobs for residents in the city. both in their workforce development and and see for yourself! experience serving a healthy menu with environmental impact. wine and beer. Fisher Building A DEVELOPMENT BY The Platform

Platform Leasing & Brokerage theplatform.city [email protected] 313.446.8600

Ed Wizner Executive Vice President of Development

UPDATED 4.21.2020