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Chroma 2937 EAST GRAND BOULEVARD

OFFICE & RESTAURANT AVAILABLE FOR LEASE PLATFORM LEASING & BROKERAGE 2 PLATFORM LEASING & BROKERAGE CHROMA 3

2937Chroma EAST GRAND BOULEVARD The Platform continues Milwaukee Junction’s legacy of art and innovation through the redevelopment of Chroma, a 75,000-square-foot historic building along East Grand Boulevard in . Considered the birthplace of the automotive industry, Milwaukee Junction is alive with arts, culture, and emerging businesses establishing itself as the preeminent neighborhood for the creative class. Chroma propels this resurgence as a hub for creativity, design and entrepreneurship with its office, coworking, dining and event spaces. Tenants enjoy a fully-modernized historic building with awe- inspiring 360-degree views of Detroit, along with abundant onsite parking and close proximity to major freeways.

Stage of Development

NEIGHBORHOOD The name Chroma honors the musical, artistic and automotive legacy of Milwaukee Junction as well as the diversity and creativity of the culture today. To celebrate this spirit, The Platform Milwaukee Junction DATE BUILT AVAILABLE SPACE commissioned Detroit artist Sydney G. James to paint a mural on Chroma’s west side, replacing a ADDRESS 1913 40,270 SF Office previous mural that was damaged during construction. 2937 East Grand Boulevard DATE COMPLETE 16,000 SF Coworking TYPE November 2020 11,500 SF Restaurant “The Girl with the D Earring” is a modern Detroit take on Dutch painter Johannes Vermeer’s “Girl Traditional Office Space PARKING CONSTRUCTION TYPE With a Pearl Earring,” deemed the most beautiful painting in the Netherlands. Serviced Offices + Coworking Rehab 282 Spaces Restaurant TOTAL SIZE KEY TENANT According to James, “From the wide range of music, visual arts, fashion and automotive innovation Events City Year Detroit 75,000 SF to everything in between, Detroit has been a city of culture creation. Culture and innovation creates figurative and literal ‘chroma’ - the purity and intensity of color. Though this piece is North End theplatform.city 313.446.8600 [email protected] specific, it captures the personality of Detroit, the city.” 4 PLATFORM LEASING & BROKERAGE CHROMA 5 Office, Coworking + Restaurant Space For Lease Typical Floor Plate: 8,054 SF BEAUBIEN STREET

107’ 11” 70’ 9” E. GRAND BOULEVARD

AVAILABLE SQUARE FEET: Building Program 8,054 SF 59,700 PER FLOOR Chroma is a 75,000-square-foot fully-renovated historic building in IN THE NEIGHBORHOOD Milwaukee Junction offering traditional office, coworking, restaurant Rebuild Group; Howrani Studios; 9 Event Space Available and event space. New floor-to-ceiling windows and open floor plates Jam Handy; ONE Mile Detroit; 8 provide incredible views from anywhere within the building. Underground Resistance; Techno 7 O ice Available Music Museum; Urban 6 Farming Initiative; Tangent SERVICES + AMENITIES 5 Gallery; Kiesling Bar; Woodward Furnished Offices + Studios 12’ exposed ceilings 4 Cocktail Bar; Batch Brewing O ice Leased Serviced Boardrooms Floor-to-ceiling windows 3 TRANSIT/ACCESS Coworking Available Conference + Ideation Spaces 360-degree city views 2 Building Reception + Service Staff Full floors with open floor plates Bus #042; Q-line Station: Grand Blvd; MoGo Stations: E Bethune 1 Top-Tier Technology + IT Services Finished restrooms Restaurant Available St & Brush St. Private Event Space + Concierge Outdoor patio Cellar Food + Beverage Offerings Onsite parking

6 PLATFORM LEASING & BROKERAGE CHROMA 7 Restaurant: 1st Floor & Cellar

AVAILABLE SQUARE FEET: 5,452

DETAILS Can combine with 6,000 SF cellar Frontage along E. Grand Blvd. 2,000 SF outdoor patio Finished restrooms 2nd floor balcony overlooks space

A PORTION OF THE SPACE OPENS TO THE 2ND FLOOR ENTRANCE AND RECEPTION AREA

OPEN SPACE WITH GARAGE DOORS LEADING TO PATIO 2,000 SF PATIO FOR OUTSIDE SEATING 8 PLATFORM LEASING & BROKERAGE CHROMA 9 Coworking: Floors 2 - 3

AVAILABLE SQUARE FEET: 14,000 DETAILS Membership options: +Flexible workspace +Dedicated desk +Private furnished offices + suites Concierge service Reception, kitchen, 24/7 access Conference rooms Mail, print and technology services High speed internet Monthly memberships available RECEPTION (CONCEPT PHOTO) CONFERENCE AND BOARD ROOMS (CONCEPT PHOTO)

OPEN WORKSPACE (CONCEPT PHOTO) OPEN WORKSPACE (CONCEPT PHOTO) 10 PLATFORM LEASING & BROKERAGE CHROMA 11 Office: Floors 5 - 8

AVAILABLE SQUARE FEET: 32,216

DETAILS 8,054 SF per floor Open floor plates Exposed concrete columns New floor-to-ceiling windows 360-degree views of Detroit Finished restrooms on each floor Two elevators and two stairwells

4TH FLOOR TENANT BUILD OUT FLOOR-TO-CEILING WINDOWS OFFER STUNNING VIEWS OF THE CITY

8,054 SF OF OPEN SPACE PER FLOOR 4TH FLOOR TENANT BUILD OUT 10 PLATFORM LEASING & BROKERAGE CHROMA 11 Events: Floor 9

AVAILABLE SQUARE FEET: 8,054

DETAILS Open floor plate Exposed concrete columns New floor-to-ceiling windows 360-degree views of Detroit Finished restrooms on each floor Two elevators and two stairwells

WINDOWS FACE EACH DIRECTION FLOOR-TO-CEILING WINDOWS OFFER STUNNING VIEWS OF THE CITY

OPEN FLOOR PLATES OFFER FLEXIBILITY EXPOSED CEILINGS AND MARTINI-STYLE COLUMNS PROVIDE HISTORIC CHARACTER 12 PLATFORM LEASING & BROKERAGE In the neighborhood orth End

NEIGHBORHOOD ANCHORS FOOD + BEVERAGE (CONT.) 29 E Grand50 Blvd 1 College for Creative Studies + Shinola HQ 44 Kiesling ew Center 41 2 45 The Kitchen by Cooking with Q 72 75 47 Milwaukee Ave 3 Performance Center 46 Marble Bar 44 40 48 8 + Health System Center for Athletic Medicine 47 Milwaukee Caffe’ 6053 35 ilwaukee untion 4 65 56 4 | Key Tenants 48 New Center One restaurants 45 68 25 36 63 67 55 70 Children’s Hospital Foundation, Kellogg Foundation 49 Northern Lights Lounge 32 51 74 Strategic Staffing Solutions, United Way, WJR 50 Oak and Reel 7 57 1 78 5 Henry Ford Health System Brigitt Harris Cancer Pavilion 3 Plum Market + Zingerman’s Café @ Detroit Pistons Piquette37 Ave 49 15 58 6 Henry Ford Health System Headquarters + Campus Performance Center 73 W Grand Blvd 3 Brush St 7 51 Restaurant (coming soon) @ Baltimore Station I 5 9 11 Teh Town 1071 62 8 Ralph C. Wilson Jr. Foundation 4 Stella Good Coffee @ Fisher Building 30 Ferry St 9 TechTown Detroit 52 Starbucks 6 10 Campus 53 Supino Pizzeria concept (coming soon) Lincoln St 60 46 Wayne State University Police 54 Tony V’s Tavern York St 54 11 2nd Ave idtown 34 55 Woodward Cocktail Bar 39 16 38 56 Yumvillage Cass Ave ARTS, CULTURE & ENTERTAINMENT 3rd Ave St Antoine 10 17 13 57 Zo’s Good Burger 19 12 28 58 Z’s Villa 52 13 Charles H. Wright Museum of African American History 61 14 59 75 SHOPPING + DAILY ESSENTIALS 94 43 15 Detroit Children’s Museum 42 16 Detroit Historical Museum 59 Barnes + Noble Canfield St 31 John R St 17 Detroit Institute of Art 51 Beauty Salon (coming soon) @ Baltimore Station I Warren Ave 18 60 Carhartt 2 19 36 Comerica Bank @ The Boulevard 20 Detroit Riverwalk 61 CVS Trumbull Ave 21 Detroit Symphony Orchestra 4 Hair. A Salon @ Fisher Building Forest Ave 66 + The Max M. & Marjorie S. Fisher Music Center 51 Huntington Bank @ Baltimore Station I 64 22 Rosa Parks Blvd Mack Ave 22 Eastern Market 62 London Luggage Shop 21 69 23 The Filmore Detroit 4 Mature Men’s Fashions @ Fisher Building M10 4 Fisher Theatre @ Fisher Building 63 Michigan Secretary of State @ Place 24 36 Orangetheory Fitness @ The Boulevard Woodward Ave 25 Ford Piquette Avenue Plant 4 The Peacock Room @ Fisher Building Selden St 77 26 4 Pure Detroit @ Fisher Building Stimson St 76 27 Arena 4 Russell’s Pharmacy @ Fisher Building Grand River Ave 28 64 Shinola 29 Michigan Urban Farming Initiative 65 The TEN Nail Bar 30 Motown Museum 66 Third Man Records Martin Luther King Jr Blvd N 27 31 Museum of Contemporary Art Detroit 67 Urbanum 375 W E 24 32 68 U.S. Post Office S 33 TCF Center 69 Whole Foods Market 14 26 23 FOOD + BEVERAGE THE PLATFORM DEVELOPMENTS TRANSPORTATION 18 Gratiot Ave 34 Babo 70 411 Piquette (residential + office) 75 35 Baobab Fare 71 6001 Cass (office + retail) 78 Detroit Amtrak 36 Beyond Juicery + Eatery @ The Boulevard 72 7300 Woodward (office + retail) MoGo Stations Downtown 37 Bucharest Grill 73 Baltimore Garage QLine Stations 20 38 Chartreuse Kitchen & Cocktails 51 Baltimore Station I (residential + retail) 12 39 Common Pub 74 Baltimore Station II (residential + retail) Michigan Ave 40 Cuisine 36 The Boulevard (residential + retail) JeŽerson Ave 41 Freya & Dragonfly (coming soon) 75 Chroma (office) 42 Ima 76 Gratiot (hospitality + retail + residential) 43 Jimmy Johns 4 Fisher Building (office + retail)W E 33 06 77 Woodward West (residential + retail) S 14 AREA AMENITIES CHROMA 15 Area anchor institutions Area art, culture & entertainment

State of Michigan @ College for Creative Studies + Pistons Performance Center + Detroit Institute of Arts Detroit Public Library Detroit Symphony Orchestra + Shinola Headquarters HFHS Center for Athletic Medicine The Max Cadillac Place, formerly the General Motors The College for Creative Studies (CCS) is a The Detroit Pistons Performance Center The Detroit Institute of Arts (DIA), founded Detroit Public Library (DPL) opened in The Detroit Symphony Orchestra (DSO) is Building, is a 15-story office complex located private college in Detroit that enrolls more is a recently completed, new construction in 1885, has one of the largest and most 1865 as a 5,000 book collection located in the fourth oldest orchestra in the United at West Grand Boulevard and Second than 1,400 students focused on arts and mixed-use development in Tech Town. It significant art collections in the United one room of the old Capitol High School on States. The DSO performs throughout Avenue in New Center. It houses several education. Founded in 1906, as the Detroit serves as the training place for the Detroit States. It features over 100 galleries, a . Today, DPL has 21 locations the area in both paid State of Michigan government agencies, Society of Arts and Crafts, CCS plays a key Pistons and the corporate headquarters for 1,150-seat theatre, a 380-seat hall for throughout Detroit with a collection of neighborhood events and free community over 2,000 State employees, and additional role in Detroit’s cultural and educational the NBA franchise. It features public spaces recitals and lectures, a reference library, and seven-million plus books. The main library, concerts. Its main performance center is office and retail. It was designated a communities. Shinola Headquarters is for events and ground-floor retail for the a conservation service library. It is ranked located on Woodward in Midtown, is listed located at The Max M. + National Historic Landmark in 1985. located in the A. Alfred Taubman Center of surrounding community. It also includes the as one of the top six museums in the on the National Registry of Historic Places. Marjorie S. Fisher Music Center (The Max) the CCS main campus in Midtown. Center for Athletic Medicine managed by world, hosts major art exhibitions, and an in Midtown. Henry Ford Health System. estimated 677,500 visitors annually.

Ford Piquette Avenue Plant TechTown Detroit Wayne State University Main Fisher Building + Fisher Theatre Jam Handy Michigan Urban Farming Initiative Campus The Ford Piquette Avenue Plant is a TechTown Detroit is a entrepreneurial hub Wayne State University (WSU) is a public The Fisher Building, known as “Detroit’s Named for the Detroit production company The Michigan Urban Farming (MUFI) is museum dedicated to preserving Ford focused on helping tech startups and local research university in Detroit. It is the 3rd Largest Art Object”, is an office, retail, and and film studio, the Jam Handy building a volunteer run, nonprofit organization Motor Company’s first purpose-built factory businesses launch and grow. It is part of the largest university in Michigan, consisting entertainment destination in New Center. on East Grand Boulevard is a relic from that seeks to engage members of the and its legacy as the birthplace of the Wayne State University System and offers of 13 schools and colleges and offers The building, built in 1928, was Detroit’s once bustling film industry that community in sustainable agriculture. Ford Model T which is considered the first co-working, office, meeting and event space nearly 350 programs to more than 27,000 designated a National Historic Landmark hosts film showings, weddings, dance Their mission is to use urban agriculture affordable automobile that put the world on for the greater New Center neighborhood. graduate and undergraduate students in in 1989. The Fisher Building is also home competitions and other events while being as a platform to promote education, wheels. A National Historic Landmark, the . to the Fisher Theatre, which hosts an restored to its former glory. sustainability, and community. Their plant hosts visitors from around the world estimated 300,000 attendees per year. primary focus is the redevelopment of a with public and private events from car three-acre area in Detroit’s North End. shows to weddings. 16 AREA AMENITIES CHROMA 17 Area food & drinks Shopping & essentials

Beyond Juicery + Eatery Plum Market + Zingerman’s Cafe The Kitchen, by Cooking with Que Orangetheory Fitness Pure Detroit Russell’s Fisher Pharmacy

Beyond Juicery + Eatery is an iconic Plum Market is a Michigan-based grocer The goal of owner Quiana “Que” Broden in Orangetheory Fitness (OTF) is a total-body Pure Detroit is the original Detroit culture Russell’s Fisher Pharmacy is an Michigan restaurant franchise specializing in bringing a new retail store and cafe to the creating The Kitchen by Cooking with Que, group workout that combines science, shop. Since opening their first store in 1998, independently owned pharmacy and providing healthy, accessible breakfast and new Detroit Pistons Performance Center in was to create a place where vegans and coaching and technology to charge your Pure Detroit has grown to six locations, convenience store in the Fisher Building lunch options. It offers salads, smoothies, Tech Town. The 5,000-square-foot store meat eaters could coexist while introducing metabolism for more caloric afterburn and each located in landmark Detroit buildings. serving the greater New Center area. wraps, and more, made with fresh is open to the public and features the more plant-based meals into everyday better results. High intensity workouts Their flagship store is located in the Fisher Russell’s offers health and beauty products, ingredients daily. Beyond Juice opened its popular Zingerman brand coffee shop, a living. Que’s kitchen is a café by day and combine rowing, cardio and strength Building in New Center. Pure Detroit as well snacks, candy, tobacco products, second Detroit location at The Boulevard in grab-and-go snack bar, and a casual dining classroom by night. She also offers a meal training. The first OTF in Detroit is located uses the rich history of Detroit to provide reading materials, greeting cards, and gifts. New Center this year. experience serving a healthy menu with prep program offering fresh meals three at The Boulevard in New Center. amazing Detroit inspired apparel, artwork, wine and beer. times a day, seven days per week. books and more.

Kiesling Stella Good Coffee Northern Lights Lounge The TEN Nail Bar Whole Foods Market Urbanum

Kiesling is a popular bar located in Stella Good Coffee is an independently Northern Lights Lounge is a casual dining The TEN Nail Bar is an elevated nail care Whole Foods Market is an eco-minded Urbanum is a curator of distinctly Detroit Milwaukee Junction. Originally built in 1890, owned coffee shop offering locally-roasted restaurant and bar in New Center. The experience curated to provide stellar chain with natural and organic grocery and city-driven design, with merchandise the Kiesling space has previously served as coffee, tea, daily baked goods from Avalon neighborhood staple offers typical pub fare customer service and workmanship. With its items, housewares and other products. combining the familiarity of industry with several food, beverage, and living options. International Breads, and soup from Russell with outdoor patio space, DJ and live band chic nail art and champagne service, TEN In 2013, Detroit welcomed the city’s first the comfort of found objects. Urbanum The bar was established in 2017, joining a Street Deli. It has been a staple in the Fisher nights. It is an office favorite for lunch and Nail Bar was awarded the best salon/spa for Whole Foods market at The Ellington in offers a variety of home goods and gifts thriving neighborhood with a great mix of Building since 2013. happy hour! a manicure and pedicure by HOUR Detroit Midtown. The market established nearly including apothecary, books, candles and residents and businesses. magazine. 200 jobs for residents in the city. kitchen at its store along Woodward Ave. in New Center. Chroma A DEVELOPMENT BY The Platform

Platform Leasing & Brokerage theplatform.city [email protected] 313.466.8600

Ed Wizner

Information is subject to verification and no liability for errors or omissions is assumed. Rates and availability subject to change.

Updated 3.1.2021