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The Boulevard 2911 WEST GRAND BOULEVARD,

RETAIL SPACE AVAILABLE FOR LEASE PLATFORM LEASING & BROKERAGE 2 THE BOULEVARD THE PLATFORM 3 The Boulevard 2911 WEST GRAND BOULEVARD, DETROIT

The Boulevard is a newly constructed mixed-use development at the corner of West Grand Boulevard and Third Avenue in New Center. Ideally located in a neighborhood of professional institutions and cultural gems, The Boulevard is walking distance to Hospital, , several large office buildings, two universities and is less than two blocks from QLine streetcar and MoGo electric bike stations. The Boulevard is also less than a mile from major area expressways. The six-story building is highly visible with its modern design and varied use of brick, metal and glass. First floor retail spaces feature large window walls to engage and invite the community inside. A discreet attached parking structure services residents, visitors and retailers.

Stage of Development

NEIGHBORHOOD PROJECT TYPE TOTAL RETAIL New Center Residential & Retail 17,500 SF

ADDRESS TOTAL SIZE AVAILABLE RETAIL 2911 W. Grand Boulevard 207,000 SF 8,395 SF

DATE COMPLETE RESIDENTIAL PARKING Fall 2019 231 Units 330 Spaces in structure

[email protected] theplatform.city THE UP

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4 THE BOULEVARD THE PLATFORM 5

330 PARKING SPACES IN ATTACHEDRETAIL/RESIDENTIAL STRUCTURE PARKING 82 SPACES

FD FD FD FD

ORANGETHEORY BEYOND STEAVAILABLE 120 STEAVAILABLE 115 STE 112 STE 110

BEYOND JUICE RETAIL RETAIL AVAILABLE RETAIL AVAILABLE RETAIL COMERICA 3RD AVE. ORANGE THEORY FITNESS SALESRESIDENTIAL CENTER CANOPY, DN COMERICA FITNESS3,797 SF 2,300 SF UP JUICE2,011 SF 2,1532,153 SFSF 1,649~1,750 SF SF 2,018~1,850 SFSF 2,5752,575 SF SF 3,500 SF ABOVE LEASING ELEV OFFICEE103

RESIDENT ENTRY

CANOPY, CANOPY, ABOVE CANOPY, ABOVE ABOVE

W. GRANDW GRAND BOULEVARD BLVD.

AVAILABLE RETAIL SQUARE FEET:

1,649-8,395 SF 8,395 MIN/MAX

A new 231-unit residential and retail development on the IN THE NEIGHBORHOOD corner of Third Avenue and Grand Boulevard between Campus, , College for and the Fisher Building, The Boulevard Creative Studies, Fisher Building, Fisher offers prime visibility and accessibility along a well-trafficked Theatre, Place, New Center One, TechTown Detroit, WeWork, corridor in a walkable urban community. Tata Technologies, Performance Center, University BUILDING AMENITIES JOIN RETAIL TENANTS Preparatory Academy, Midtown Cultural New construction Beyond Juicery + Eatery Center

Storefronts on W. Grand Blvd. Comerica Bank TRANSIT/ACCESS Large windows Orangetheory Fitness Near I-94, M-10, I-75, I-96 and Woodward Bus #023, 042, 016, 080, 089, 851 Attached parking structure DAYTIME POPULATION QLine Station: Grand Blvd Street parking 25,735 MoGo Stations: Second Ave & W Grand Blvd and Henry Ford Hospital Walkable neighborhood TRAFFIC COUNT Amtrak Excellent freeway access 40,653 6 THE BOULEVARD THE PLATFORM 7 Available Retail: Suite 110 Available Retail: Suite 112

AVAILABLE SQUARE FEET: 3.4 AVAILABLE SQUARE FEET:

125 N. Harrington St. 5' - 6 3/8" Raleigh, NC 27603

11' 11' -3" 919/833-6413 919/836-1280 FAX 3' - 0" ClineDesignAssoc.com 3

2,575 STE 110

25' 25' -1" 2,018 STE 120 STE 115 STE 112

2,575SUITE 110SF 2,153 SF 1,649 SF 2,018 SF

DIMENSIONS 2558 SF 2.2 DETAILS

34’ x 72’ 1” 2' - 0" 2 Storefront on W. Grand Blvd.

34' - 0 1/2" DETAILS ASSOCIATES, PA. May be combined for 5,820 SF 10' - 11 1/8" 23' - 1 3/8" FORM ANY IN COPIED OR CHANGED UCED,

20' 20' -0" 18’+ clear height Storefront on W. Grand Blvd Grand & Third

18’+ clear height 72’ 1” Large windows

1 72’ Large windows 1' - 4 3/4" Located next to public retail TS IN THESE PLANS. THESE PLANS ARE NOT TO BE REPROD BE TO NOT ARE PLANS THESE PLANS. IN THESE TS SSED WRITTEN PERMISSION AND CONSENT OF CLINE DESIGN

Located next to Comerica 34’ corridor 13' 13' -9"

0.9 1/4" 8'-11 PROJECT: 015073 105’ 0.8 DATE: 10/20/17

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SUITE 110: 2,575 SF AVAILABLE SUITE 112: 2,018 SF AVAILABLE 8 THE BOULEVARD THE PLATFORM 9 Available Retail: Suite 115 Available Retail: Suite 120

AVAILABLE SQUARE FEET: AVAILABLE SQUARE FEET: 1,649 2,153 STE 120 STE 115 STE 112 STE 120 STE 115 STE 112 2,153 SF 1,649 SF 2,018 SF 2,153 SF 1,649 SF 2,018 SF DETAILS DETAILS Storefront on W. Grand Blvd. Storefront on W. Grand Blvd. May be combined for 5,820 SF May be combined for 5,820 SF 18’+ clear height 18’+ clear height

Large windows Large windows 1” 74’ 72’ Located next to Beyond Juicery

105’ 105’

SUITE 115: 1,649 SF AVAILABLE SUITE 120: 2,153 SF AVAILABLE 101 PLATFORM LEASINGTHE & BOULEVARDBROKERAGE 6001 CASS 2 orth End

29 50 In the neighborhood E Grand41 Blvd e enter 75 72 Milwaukee Ave NEIGHBORHOOD ANCHORS FOOD + BEVERAGE (CONT.) 4447 40 48 8 1 College for Creative Studies + Shinola HQ 44 Kiesling 6053 35 ilaukee unction 4 65 56 2 45 The Kitchen by Cooking with Q 45 68 25 36 63 67 55 70 3 Detroit Pistons Performance Center 46 Marble Bar 32 51 74 + Henry Ford Health System Center for Athletic Medicine 47 Milwaukee Caffe’ 7 57 1 78 4 Fisher Building | Key Tenants 48 New Center One restaurants Piquette37 Ave 49 58 Children’s Hospital Foundation, Kellogg Foundation 49 Northern Lights Lounge 73 15 W Grand Blvd 3 Brush St Strategic Staffing Solutions, United Way, WJR 50 Oak and Reel 5 9 11 5 Henry Ford Health System Brigitt Harris Cancer Pavilion 3 Plum Market + Zingerman’s Café @ Detroit Pistons Tech Ton 1071 62 30 Ferry St 6 Henry Ford Health System Headquarters + Campus Performance Center 6 7 Henry Ford Hospital 51 Restaurant (coming soon) @ Baltimore Station I Lincoln St 60 8 Ralph C. Wilson Jr. Foundation 4 Stella Good Coffee @ Fisher Building 46 York St 54 2nd Ave idton 9 TechTown Detroit 52 Starbucks 34 10 Wayne State University Campus 53 Supino Pizzeria concept (coming soon) 39 16 Cass Ave 38 11 Wayne State University Police 54 Tony V’s Tavern 3rd Ave St Antoine 10 17 13 19 55 Woodward Cocktail Bar 28 56 Yumvillage 52 ARTS, CULTURE & ENTERTAINMENT 61 57 Zo’s Good Burger 75 12 59 58 Z’s Villa 94 43 13 Charles H. Wright Museum of African American History 42 14 Canfield St 31 John R St 15 Detroit Children’s Museum SHOPPING + DAILY ESSENTIALS Warren Ave 16 Detroit Historical Museum 59 Barnes + Noble 2 17 Detroit Institute of Art 51 Beauty Salon (coming soon) @ Baltimore Station I 18 60 Carhartt 19 36 Comerica Bank @ The Boulevard Trumbull Ave Forest Ave 66 20 Detroit Riverwalk 61 CVS 64 22 21 Detroit Symphony Orchestra 4 Hair. A Salon @ Fisher Building Rosa Parks Blvd Mack Ave + The Max M. & Marjorie S. Fisher Music Center 51 Huntington Bank @ Baltimore Station I 21 69 M10 22 Eastern Market 62 London Luggage Shop

23 The Filmore Detroit 4 Mature Men’s Fashions @ Fisher Building Woodward Ave 4 Fisher Theatre @ Fisher Building 63 Secretary of State @ 24 36 Orangetheory Fitness @ The Boulevard Selden St Stimson 77St 76 25 Ford Piquette Avenue Plant 4 The Peacock Room @ Fisher Building 26 4 Pure Detroit @ Fisher Building Grand River Ave 27 Arena 4 Russell’s Pharmacy @ Fisher Building 28 64 Shinola Martin Luther King Jr Blvd 29 Michigan Urban Farming Initiative 65 The TEN Nail Bar 27 30 Museum 66 Third Man Records 375 31 Museum of Contemporary Art Detroit 67 Urbanum 24 32 68 U.S. Post Office 14 N 26 33 TCF Center 69 Whole Foods Market W E S 23 18 FOOD + BEVERAGE THE PLATFORM DEVELOPMENTS Gratiot Ave 75 34 Babo 70 411 Piquette (residential + office) 35 Baobab Fare 71 6001 Cass (office + retail) TRANSPORTATION Donton 36 Beyond Juicery + Eatery @ The Boulevard 72 7300 Woodward (office + retail) 20 78 Detroit Amtrak 37 Bucharest Grill 73 Baltimore Garage 12 38 Chartreuse Kitchen & Cocktails MoGo Stations 51 Baltimore Station I (residential + retail) Michigan Ave 39 Common Pub 74 Baltimore Station II (residential + retail) QLine Stations 40 Cuisine 36 The Boulevard (residential + retail) JeŽerson Ave 41 Freya & Dragonfly (coming soon) 75 Chroma (office) 42 Ima 76 Gratiot (hospitality + retail + residential) 33 43 Jimmy Johns 4 Fisher Building (office + retail) W E 77 Woodward West (residential + retail) S 12 THE BOULEVARD AREA AMENITIES 13

Area anchor institutions Area art, culture & entertainment

State of Michigan @ Cadillac Place College for Creative Studies + Pistons Performance Center + Detroit Institute of Arts Detroit Public Library Detroit Symphony Orchestra + Shinola Headquarters HFHS Center for Athletic Medicine The Max Cadillac Place, formerly the The College for Creative Studies (CCS) is a The Detroit Pistons Performance Center The Detroit Institute of Arts (DIA), founded Detroit Public Library (DPL) opened in The Detroit Symphony Orchestra (DSO) is Building, is a 15-story office complex located private college in Detroit that enrolls more is a recently completed, new construction in 1885, has one of the largest and most 1865 as a 5,000 book collection located in the fourth oldest orchestra in the United at West Grand Boulevard and Second than 1,400 students focused on arts and mixed-use development in Tech Town. It significant art collections in the United one room of the old Capitol High School on States. The DSO performs throughout Avenue in New Center. It houses several education. Founded in 1906, as the Detroit serves as the training place for the Detroit States. It features over 100 galleries, a . Today, DPL has 21 locations the area in both paid State of Michigan government agencies, Society of Arts and Crafts, CCS plays a key Pistons and the corporate headquarters for 1,150-seat theatre, a 380-seat hall for throughout Detroit with a collection of neighborhood events and free community over 2,000 State employees, and additional role in Detroit’s cultural and educational the NBA franchise. It features public spaces recitals and lectures, a reference library, and seven-million plus books. The main library, concerts. Its main performance center is office and retail. It was designated a communities. Shinola Headquarters is for events and ground-floor retail for the a conservation service library. It is ranked located on Woodward in Midtown, is listed located at The Max M. + National Historic Landmark in 1985. located in the A. Alfred Taubman Center of surrounding community. It also includes the as one of the top six museums in the on the National Registry of Historic Places. Marjorie S. Fisher Music Center (The Max) the CCS main campus in Midtown. Center for Athletic Medicine managed by world, hosts major art exhibitions, and an in Midtown. Henry Ford Health System. estimated 677,500 visitors annually.

HFHS Brigitte Harris Cancer TechTown Detroit Wayne State University Main Fisher Building + Fisher Theatre Michigan Urban Farming Initiative Pavilion Campus Health System Brigitte TechTown Detroit is a entrepreneurial hub Wayne State University (WSU) is a public The Fisher Building, known as “Detroit’s Little Caesars Arena (LCA) is a new The Michigan Urban Farming (MUFI) is Harris Cancer Pavilion will be a destination focused on helping tech startups and local in Detroit. It is the 3rd Largest Art Object”, is an office, retail, and construction, multi-purpose arena in a volunteer run, nonprofit organization center for ambulatory cancer treatment, businesses launch and grow. It is part of the largest university in Michigan, consisting entertainment destination in New Center. Midtown, in an area more specifically that seeks to engage members of the precision medicine, clinical trials and Wayne State University System and offers of 13 schools and colleges and offers Kahn building, built in 1928, was referred to as The District Detroit. LCA community in sustainable agriculture. research, and enhanced support services coworking, office, meeting and event space nearly 350 programs to more than 27,000 designated a National Historic Landmark is home of the and Their mission is to use urban agriculture for cancer patients. It is part of a 300- for the greater New Center neighborhood. graduate and undergraduate students in in 1989. The Fisher Building is also home Detroit Pistons. It also features retail as a platform to promote education, acre expansion and neighborhood . to the Fisher Theatre, which hosts an and restaurants, and hosts world-class sustainability, and community. Their redevelopment initiative that will include estimated 300,000 attendees per year. entertainment events. primary focus is the redevelopment of a retail, housing, and other mixed uses three-acre area in Detroit’s North End. expected to open in 2020. 14 THE BOULEVARD AREA AMENITIES 15 Area food & drinks Area shopping & daily essentials

Beyond Juicery + Eatery Plum Market + Zingerman’s Cafe The Kitchen, by Cooking with Que Orangetheory Fitness Pure Detroit Russell’s Fisher Pharmacy

Beyond Juicery + Eatery is an iconic Plum Market is a Michigan-based grocer The goal of owner Quiana “Que” Broden in Orangetheory Fitness (OTF) is a total-body Pure Detroit is the original Detroit culture Russell’s Fisher Pharmacy is an Michigan restaurant franchise specializing in bringing a new retail store and cafe to the creating The Kitchen by Cooking with Que, group workout that combines science, shop. Since opening their first store in 1998, independently owned pharmacy and providing healthy, accessible breakfast and new Detroit Pistons Performance Center in was to create a place where vegans and coaching and technology to charge your Pure Detroit has grown to six locations, convenience store in the Fisher Building lunch options. It offers salads, smoothies, Tech Town. The 5,000-square-foot store meat eaters could coexist while introducing metabolism for more caloric afterburn and each located in landmark Detroit buildings. serving the greater New Center area. wraps, and more, made with fresh is open to the public and features the more plant-based meals into everyday better results. High intensity workouts Their flagship store is located in the Fisher Russell’s offers health and beauty products, ingredients daily. Beyond Juice opened its popular Zingerman brand coffee shop, a living. Que’s kitchen is a café by day and combine rowing, cardio and strength Building in New Center. Pure Detroit as well snacks, candy, tobacco products, second Detroit location at The Boulevard in grab-and-go snack bar, and a casual dining classroom by night. She also offers a meal training. The first OTF in Detroit is located uses the rich to provide reading materials, greeting cards, and gifts. New Center this year. experience serving a healthy menu with prep program offering fresh meals three at The Boulevard in New Center. amazing Detroit inspired apparel, artwork, wine and beer. times a day, seven days per week. books and more.

Kiesling Stella Good Coffee Northern Lights Lounge The TEN Nail Bar Whole Foods Market Urbanum

Kiesling is a popular bar located in Stella Good Coffee is an independently Northern Lights Lounge is a casual dining The TEN Nail Bar is an elevated nail care Whole Foods Market is an eco-minded Urbanum is a curator of distinctly Detroit . Originally built in 1890, owned coffee shop offering locally-roasted restaurant and bar in New Center. The experience curated to provide stellar chain with natural and organic grocery and city-driven design, with merchandise the Kiesling space has previously served as coffee, tea, daily baked goods from Avalon neighborhood staple offers typical pub fare customer service and workmanship. With its items, housewares and other products. combining the familiarity of industry with several food, beverage, and living options. International Breads, and soup from Russell with outdoor patio space, DJ and live band chic nail art and champagne service, TEN In 2013, Detroit welcomed the city’s first the comfort of found objects. Urbanum The bar was established in 2017, joining a Street Deli. It has been a staple in the Fisher nights. It is an office favorite for lunch and Nail Bar was awarded the best salon/spa for Whole Foods market at The Ellington in offers a variety of home goods and gifts thriving neighborhood with a great mix of Building since 2013. happy hour! a manicure and pedicure by HOUR Detroit Midtown. The market established nearly including apothecary, books, candles and residents and businesses. magazine. 200 jobs for residents in the city. kitchen at its store along Woodward Ave. in New Center. The Boulevard A DEVELOPMENT BY The Platform

Platform Leasing & Brokerage theplatform.city [email protected] 313.446.8600

Ed Wizner Executive Vice President of Development

Information is subject to verification and no liability for errors or omissions is assumed. Rates and availability subject to change.

Updated 10.5.2020