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New Attitude

VOLUME 8 ISSUE 2 FEBRUARY 2018

Pure opens in Cobo Center for the auto show Pure Detroit has grown from the ground up, thanks to community support for 20 years. The first Pure Detroit store opened on Thanksgiving Day in 1998 in the downtown. Since then, Pure Detroit has grown to five locations, each located in landmark Detroit buildings: the , the , the GM , the Strathmore, and the Belle Isle Aquarium.

“A Pure Detroit Shop on the Cobo Center concourse, open for all events, will connect visitors from all over the world to the culture and hospitality of Detroit,” said Claude Molinari, general manager of Cobo Center. “It is another big step in making our customers feel that Cobo is ‘Centered Around You,’ and immersing them in our mission to deliver outstanding event experiences.”

Pure Detroit's mission is multi-faceted. As urbanists, they strive to help create vibrant ground-level retail activ- ity in . As proprietors, they seek to provide a touching point for residents and visitors to the city for Detroit's rich history and contemporary culture.

Cobo Center Bees Hunker Down for the Winter on the Green Roof

Honey bees in the Cobo Center hives adjacent to the green roof prepare for winter by gathering a surplus of honey and pollen. They form a big group hug (or a winter cluster) to keep the queen warm once temps start to drop. The honey bees use this group hug to keep the center around 85 degrees! The heat is created by the bees vibrating their wing muscles. During NAIAS, Brian Peterson, owner of Bees in the D and the hives that Cobo Center fosters, gave local TV station WDIV a peek at the hives and explained the process of keeping the queen warm and the hive alive. In April, the queen will lay a couple of thousand eggs a day to repopulate the hive. "I'm very jealous of the bees," said Peterson, "They have the best views of the city!" If you would like to volunteer to help repopulate the bees in Detroit, go to the website here.

New Attitude February 2018

2018 NAIAS CELEBRATES SUCCESS IN COBO CENTER

invite-only tickets for the event than last year. According to Max Muncey of the Detroit Auto Dealers Association, "credit (goes) to Cobo Center and the regional authority for the $300 million renovation in the building."

NAIAS officially opened Monday, January 15 to 5,000 mem- bers of the media. The day also kicked off the second annual AutoMobili-D with a pledge from U.S. Transportation Secretary Elaine Chao to vigorously advance autonomous vehicles while ensuring safety. Ford revealed the , Edge and the 50th anniversary version of the Mustang that actor Steve McQueen Now in its 30th year as an international event, the North drove in the iconic movie “Bullitt.” American International Auto Show (NAIAS) is among the most prestigious auto shows in the world. It once again provided Recognized as the largest annual single-night fund-raiser in the unparalleled access to the automotive products, technologies, world, Charity Preview generated $5.1 million for Detroit chil- people and ideas that matter most – up close and in one place, dren's charities with the Four Tops giving a spectacular Motown Cobo Center. Returning to Cobo this year, the Gallery, with more concert in the , and the Detroit community turning out in than $10 million of cars on display, opened NAIAS January 13 record numbers for the black-tie event. In the 42 years that the and was a big success, with 40 per cent more people buying the gala has been held by the Detroit Auto Dealers Association, it has raised nearly $118 million.

The first Public Days weekend had 218,516 attendees with What's In Sight Must Be Right 112,043 on the first day. Overall, NAIAS had 809,161 attendees. The estimated economic impact on this year is Huge thanks to Adrian Foster, Melvin Bishop & Erica Machuta, estimated to be $480 million. Cobo's new cleaning supervisors for a stellar job at NAIAS. And thanks to everyone who pitched in to help the new Cobo Center janitorial team through its first auto show. We learned a lot, especially about team work! Nicely done.

Kudos to Jen Berkemeier for going the extra mile to plan the Cobo Center Charity Preview reception. A wonderful time was had by all.

Thanks to everyone who helped make our commandos visiting from other SMG venues across the country, feel at home during NAIAS. A little camaraderie goes a long way.

A big round of to the 3,530 full and part time tem- porary workers hired for the auto show, and everyone who supported them, helping to create the show's success.