latest innovations • • • to touchandimprove lives: nexttenyears OlympicGamesforthe partnership ofthe IOCareP&G andthe creating mostfar-reaching the continueourpartnershipwiththeU.S.and will Paralympic Team. the inaugural Youth OlympicGames,tobeheldinSingapore inAugust2010, London 2012through the2020OlympicGames.We alsobeinvolvedwith will most far-reaching globalpartnershipforthenextfiveOlympicGamesfrom P&G Always the partnership includePampers of P&G’s mosticonicbrands participatingin most far-reaching Olympicpartnership.Some people worldwide,makethisthe to fourbillion in annualsales,andthedepth of P&G’s reach 22 brands eachgenerating ormore $1billion breadth ofP&G’sThe portfolio,whichincludes served byP&Gbrands today. consumersworldwide Games tothe4billion rights, enabling the company to take the Olympic agreement givesP&Gglobalsponsorship The asthe2018and2020OlympicGames. as well London 2012, Sochi2014,Rio2016, including sponsorthenextfiveOlympicGames, P&G will and theInternationalOlympicCommittee(IOC)haveannounced ® , Whisper ® , Crest ® , Pantene ® , Tide ® andOlay ® , Ariel ® ® ,

. • • • mothers of Olympians, including Jennifer Bolt mothers ofOlympians,including future corporate engagewithseveral acts.P&Gwill into raising helpshape Olympicathletesthatwill withmothersofOlympians forinsights dialogue P&G alsoannouncedithasbegun anongoing create acomparable partnershipwiththeIOC. scale. Nootherconsumerproducts companycould of P&G’s brand portfolioanditstremendous global agreement demonstratesThe thepowerfulappeal relationships everymarketintheworld. invirtually capability,brand-building andretail customer unrivaled line-upofglobalbrands, world-class IOCgetsapartnership withP&G’sThe pginnovation.com

(mom of Jamaican sprinter Usain Bolt), Rosemary Approaching the IOC Jones (mum of Australian swimmer Leisel Jones), Cao Lihua (mom of Chinese beach volleyball player Partnership Similarly to P&G’s Xue Chen), Aster Menagesha (mom of Ethiopian Team U.S.A. Sponsorship – long-distance runner Meseret Defar), Debbie but on a Truly Global Scale Phelps (mom of U.S. swimmer Michael Phelps), Pat Radcliffe (mum of British long-distance runner P&G will provide individual sponsorship of national Paula Radcliffe), and Marlene Shirley (mom of U.S. teams and athletes by 50 or more of P&G’s largest Paralympian Marlon Shirley). leading brands, including some of the world’s best- known brands: Pampers®, Tide®, Ariel®, Always®, ® ® ® ® Continuing P&G’s Successful Whisper , Crest , Pantene and Olay . Sponsorship of Team U.S.A. Additionally, P&G will support moms and families of in the Vancouver 2010 Olympians through the “Proud Sponsor of Moms” Olympic Winter Games campaign, including: • Sponsorship of 25 moms to see their children The 2010 Team U.S.A. sponsorship delivered compete at the 2010 Youth Olympic Games outstanding business and brand-building results in Singapore for P&G, including: • Ongoing dialogue with moms of Olympians for • An estimated nearly $100 million in insights into raising Olympic athletes that will help incremental sales shape future corporate acts

• P&G’s highest aggregate U.S. market share for the • Production of a documentary video series “Raising fiscal year in the JFM quarter when P&G Olympics an Olympian: The P&G Momumentary Project” to sponsorship was on air celebrate the dedication and sacrifice of moms, • Six billion consumer impressions from advertising, families and their Olympians digital and public relations

The 2010 Team U.S.A. sponsorship marked P&G’s first-ever corporate advertising in the U.S. The “Proud Sponsor of Moms” campaign:

• Unified 18 P&G product brands into a holistic, multi-brand campaign.

• Yielded significantly more effective individual brand ads (+30% higher brand recall amongst our target audience, +37% higher message recall than pre- Contacts Olympics ads) Tom Millikin P&G • Yielded highly effective corporate advertising (39% 513.543.1724 (mobile) higher brand recall and 62% higher message recall than average Olympic ads) John Liporace Taylor PR (PR Agency) • P&G’s equity among U.S. moms increased +10 201.747.5000 (mobile) points as a result of the Vancouver 2010 Winter

Ted Fragulis Olympic program. Taylor PR (PR agency) 732.735.5034 (mobile)