DOCSLIB.ORG

Purpose & Goodness

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Purpose & Goodness PURPOSE & GOODNESS MARC PRITCHARD, THE ANA’S NEW CHAIRMAN, WANTS TO CHANGE THE WORLD SPECIAL SECTION: ON THE FUTURE OF VIDEO ADVERTISING IS SPEC WORK WORTH IT? DECEMBER 2016 COVER/COURTESY OF P&G; THIS PAGE/SHUTTERSTOCK.COM Leadership and Marketing Excellence CONTENTS DECEMBER 2016 Board of Directors Get the latest from all of the ANA’s ROGER ADAMS, USAA publications in ANA Newsstand. PAUL ALEXANDER, EASTERN BANK Leave comments, watch video, share DANA ANDERSON, MONDELEZ INTERNATIONAL online, and more. ana.net/newsstand MARYAM BANIKARIM, HYATT HOTELS LINDA BOFF, GENERAL ELECTRIC CHRIS BRANDT, BLOOMIN’ BRANDS ROB CASE, NESTLÉ 03 GAURAV CHAND, DELL DAVID CHRISTOPHER, AT&T CHRIS CURTIN, VISA SUZY DEERING, EBAY DEANIE ELSNER, KELLOGG SANJAY GUPTA, ALLSTATE JACK HABER, FORMERLY OF COLGATE-PALMOLIVE JON IWATA, IBM BRADLEY JAKEMAN, PEPSICO GERALD JOHNSON II, AMERICAN HEART ASSOCIATION JEFFREY JONES II, UBER MAGGIE CHAN JONES, SAP AMERICA DENISE KARKOS, TD AMERITRADE 14 JOHN KENNEDY JR., CONDUENT RICH LEHRFELD, AMERICAN EXPRESS KRISTIN LEMKAU, JPMORGAN CHASE CHANTEL LENARD, FORD PAGE ALISON LEWIS, JOHNSON & JOHNSON #ANALOG BOB LIODICE, ANA 02 The big change coming to ANA magazine; T-Mobile’s drive to ROB MASTER, UNILEVER NADINE McHUGH, L’ORÉAL connect cars to the IoT; a picture-perfect change on Instagram; SUSAN POPPER, HEWLETT PACKARD ENTERPRISE upcoming events; key stats; quick facts; and more. MARC PRITCHARD, PROCTER & GAMBLE RAJA RAJAMANNAR, MASTERCARD TONY ROGERS, WALMART PAGE A FORCE FOR GOOD DIEGO SCOTTI, VERIZON 04 New ANA Chairman Marc Pritchard has used P&G’s marketing JAMES SPEROS, FIDELITY INVESTMENTS MEGAN STOOKE, GENERAL MOTORS to talk about social issues and make a difference in the world — his MARC STRACHAN, DIAGEO plans for the industry are no different. // BY JOHN PATRICK PULLEN NUNO TELES, HEINEKEN JIM TREBILCOCK, DR PEPPER SNAPPLE MEREDITH VERDONE, BANK OF AMERICA PAGE SPECIAL SECTION: DEBORAH WAHL, MCDONALD’S 09 THE PLAY FOR VIDEO ADVERTISING KAREN WALKER, CISCO SYSTEMS RODNEY WILLIAMS, MOËT HENNESSY From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so // CONTRIBUTED BY JEFF MINSKY @ANAMARKETERS FACEBOOK.COM/ANA what’s next? Executive Editor Production Director DUKE FANELLI FREDERICK KNECHT PAGE IS SPEC WORKING? Editorial Director Publisher KEN BEAULIEU KRISTINA SWEET 14 A calculated risk for agencies and a less-than-perfect indicator of [email protected] Editor what marketers can expect for their brands, spec work may not be ANDREW EITELBACH ANA worth the trouble. // BY UREY ONUOHA [email protected] 708 THIRD AVE., FLOOR 33 NEW YORK, NY 10017 Art Director 212.697.5950 SORAE LEE PAGE #ANALYSIS Copyright © The ANA (Association of National Advertisers) 2016. 17 Technology that once existed only in science fiction is now avail- All rights reserved. Reproduction in whole or in part without express written permission of the publisher is strictly prohibited. able in many consumers’ back pockets. Here’s a look at artificial // BY ANDREW EITELBACH Opinions expressed within are not to be considered official expres- intelligence, by the numbers. sions of the ANA. The ANA assumes no responsibility for errors or omissions appearing within. The ANA reserves the right to accept COVER/COURTESY OF P&G; THIS PAGE/SHUTTERSTOCK.COM COVER/COURTESY or reject all editorial and advertising matter. The ANA does not assume any liability for unsolicited materials. ANA.NET // 1 #ANALOG PROGRAMMING NOTE hange before you have to.” That quote, In January ANA magazine will join the ANA’s other pub- from former GE CEO Jack Welch, has lications — B-to-B Marketer and Activate — online as part of held particular relevance for me the the new ANA Newsstand. This new blog-style portal (which “ past few months. As marketers well you can check out right now at ana.net/newsstand), will know, change is inevitable and being maintain the same level of original reporting and engaging ready for it is essential to continued success — and for ANA content as our print publications while enhancing the expe- magazineC the time to change has come. rience with mobile compatibility, video, embedding, social Before rising print costs can begin to impact the quality of sharing, reader commenting, and more. the award-winning content readers expect to find within I encourage you to visit ANA Newsstand and send me these pages, ANA will evolve to a digital-only publication. As your feedback at [email protected]. We’d love to know December closes out the last chapter of 2016, so too does what you think. Thanks for reading. this issue mark the final print run of ANA magazine. — Andrew Eitelbach, editor, ANA magazine VIEW MORE Instagram is introducing something marketers have been CMOs who expect keen for ever since the platform launched Stories earlier this year. Stories, a Snapchat-like feature that lets users 4 IN10 the benefits of artificial post short videos or photographs that expire after 24 intelligence will be difficult to explain hours, now allows users to add a link to Stories posts, to consumers. a first for the platform. Previously, Instagram had not source: 2016 Weber Shandwick and KRC Research study permitted links on any kind of post. To start, the ability to add links is limited to verified accounts, and those looking at the post won’t actually HITTING see a link. Instead, they’ll get a “see more” call to action at the bottom of the image. THE LIKE ON Viewers can tap or swipe up to visit the link from within the app. In addition to links, users can play with a Boomerang setting and incorporate MOBILE ADS mentions of other users into their Stories posts. Facebook’s revenue from mobile ads is projected to continue growing over the next two years. Pinterest users who make more than $100,000 annually. 2015 2016 2017 2018 Last month, the social site expanded its Marketing Partners $13.19 $21.98 $29.71 $37.98 program to help advertisers reach more of the social 40% site’s users. PRICE IN BILLIONS source: 2016 eMarketer source: 2016 Oracle Data Cloud and Pinterest Research OF T-MOBILE DONGLE/COURTESY OF INSTAGRAM; PHONE/COURTESY 2 // ASSOCIATION OF NATIONAL ADVERTISERS DRIVING $148.8 BILLION INNOVATION How much U.S. brands will spend on T-Mobile is giving local advertising in 2017, a 2.4 percent increase over 2016. consumers a new route Calendar source: 2016 BIA/Kelsey U.S. Local Advertising Forecast 2017 to the information 2017 ANA BRAND MASTERS superhighway with CONFERENCE a dongle that plugs RAMPING UP February 15–17 into a car’s onboard Dana Point, Calif. diagnostics port. The CONTENT SyncUP Drive, which works In order to fuel their content marketing 2017 ANA MEDIA with any car manufactured after strategies, most marketers expect to CONFERENCE 1996, will give users an analysis create more original content in 2017 than March 1–3 of driving habits, with the ability they did in 2016. Orlando, Fla. to set alerts for dangerous behavior or operation that causes 2017 ANA ADVERTISING wear and tear; engine status 73% 21% LAW & PUBLIC POLICY and maintenance reports; and CONFERENCE real-time location information. MORE SAME March 28–29 The data is beamed to an app Washington, D.C. on the user’s smartphone. The 3% 2% dongle, which also acts as a 2017 ANA BRAND ACTIVATION CONFERENCE Wi-Fi hotspot for car passengers’ UNSURE LESS devices, debuted last month. April 19–21 source: 2016 Content Marketing Institute and Chicago, Ill. MarketingProfs report 2017 ANA ADVERTISING // WATCH IT FINANCIAL MANAGEMENT Removing gender bias from CONFERENCE advertising increases purchase May 23–26 intent by more than 26 percent San Diego, Calif. among consumers and 45 percent among women consumers 2017 ANA/BMA MASTERS specifically. That’s according OF B2B MARKETING to new research conducted by CONFERENCE Advertising Benchmark Index May 31–June 2 on behalf of the ANA Alliance for Chicago, Ill. Family Entertainment, which launched the #SeeHer campaign earlier this year to help eliminate inaccurate portrayals of women in advertising. Last month the campaign // For more, visit ana.net/events. released a video rallying marketers and brands to join the movement. Watch the video at ana.net/161201 and learn more about the #SeeHer campaign at seeher.com. ANA.NET // 3 A GOOD EXAMPLE New ANA chairman Marc Pritchard believes advertisers have a responsibility to make ads that benefit the social good. The results, as his work at Procter & Gamble has shown, can be measured in much more than metrics BY JOHN PATRICK PULLEN 4 // ASSOCIATION OF NATIONAL ADVERTISERS A GOOD EXAMPLE ANA.NET // 5 magine a woman — an associate brand manager — in a meeting with an executive who is many rungs her superior on the corporate ladder. But he’s not just any big-wig. He’s the company’s chief brand officer, responsible for one of the world’s largest ad budgets, which I fronts 20 billion-dollar brands. Well into his fourth decade with the company he has held 25 positions, ranging from a cost analyst in the paper division to his current spot, where he’s the marketing industry’s No. 1 power player, as Ad Age has called him. Twice. “I was extremely nervous,” says casting and coming up with a perfor- of consumer insight. The team found that Procter & Gamble’s North America De- mance that was so perfect and so real,” of the 50 million girls who enter puberty odorants Brand Director Janine Miletic, he says. “You feel like you’re really watch- around the world every year, more than who was in that exact scenario several ing something happening.” half experience a significant drop in con- years ago. “Enormous butterflies.” fidence due to the physical, emotional, If her experience sounds like a scene and hormonal changes they go through.
Load more

Recommended publications
  • Ariel Egypt: from Market Penetration to Fierce Competition
    205 Chapter 13 Ariel Egypt: From Market Penetration to Fierce Competition Ahmed Tolba American University in Cairo (AUC), Egypt EXECUTIVE SUMMARY This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the market- ing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt. INTRODUCTION “Ariel will always be the brand of the people that provides superior cleaning no matter what “Ariel ranks number one top-of-mind brand in happens in the market, thanks to 13 years of road Egypt, ahead of even Coke and Pepsi! That’s shows and events that have brought Ariel so close an incredible success story,” said Hany Farouk, to the hearts and minds of Egyptian consumers.” Ariel Egypt Brand Manager, beaming at Waleed Smiling, Azmy added: “And don’t forget that Azmy, Account Manager of Saatchi & Saatchi, Ariel was the pioneer in introducing the reality the promotional company of Procter & Gamble concept in its campaigns, and competitors are (P&G), and at Hamed Ibrahim, its General Man- just trying to replicate our ideas.” Farouk took a ager. Ibrahim nodded in satisfaction, saying: deep breath and added: “But we need to save the position of Ariel Hand Wash in the market. We DOI: 10.4018/978-1-60960-583-4.ch013 Copyright © 2011, IGI Global.
    [Show full text]
  • Innovation Is P&G's Life Blood
    Innovation is P&G Innovations P&G’s Life Blood It is the company’s core growth strategy and growth engine. It is also one of the company’s five core strengths, outlined for focus and investment. Innovation translates consumer desires into new products. P&G’s aim is to set the pace for innovation and the benchmark for innovation success in the industry. In 2008, P&G had five of the top 10 new product launches in the US, and 10 of the top 25, according to IRI Pacesetters, a report released by Information Resources, Inc., capturing the most successful new CPG products, as measured by sales, over the past year. Over the past 14 years, P&G has had 114 top 25 Pacesetters—more than our six largest competitors combined. PRODUCT INNOVATION FIRSTS 1879 IVORY First white soap equal in quality to imported castiles 1901 GILLETTE RAZOR First disposable razor, with a double-edge blade, offers alternative to the straight edge; Gillette joins P&G in 2005 1911 CRISCO First all-vegetable shortening 1933 DREFT First synthetic household detergent 1934 DRENE First detergent shampoo 1946 TIDE First heavy-duty The “washday miracle” is introduced laundry detergent with a new, superior cleaning formula. Tide makes laundry easier and less time-consuming. Its popularity with consumers makes Tide the country’s leading laundry product by 1949. 1955 CREST First toothpaste proven A breakthrough-product, using effective in the prevention fluoride to protect against tooth of tooth decay; and the first decay, the second most prevalent to be recognized effective disease at the time.
    [Show full text]
  • 1 1 2 2 for Questions Regarding Prices on Large Quantity Orders, Please
    1 2 Dear Valued Customer, Over the past few months, we have seen considerable increases in the gas and toll prices. Over the past ten years we were fortunate enough to offer our loyal customers 2% off. While we do strive to manage cost wherever possible and to minimize any price increase to our customers. We find it necessary to remove this discount effective 05/01/2019. Our continuing goal is to deliver the best possible quality and service with the most favorable economics. This adjustment will allow us to maintain our current levels of standards. We understand price adjustments of any kind will affect your business, but we hope you appreciate the efforts we have made to minimize the impact. We are committed to maintaining the high quality of products as well as service you have come to expect. We thank you for your understanding. Should you have any questions or concerns, please do not hesitate to contact us. Sincerely, ReGo Trading For questions regarding prices on large quantity orders, please Terms and Conditions email or fax us a list of the items $1,000 minimum order for free delivery within the 5 boroughs of NY, NJ & PA. you are interested in along with Tailgate delivery only. quantities. We can order special- Freight charge of $75 for orders under minimum. ty items direct from all major Call for rates outside the NJ/NY area. manufacturers. Easy ordering: All sales are COD cash unless arranged in advanced. Phone, Fax, Online or We ship paper products or specials only equal amount of the other products.
    [Show full text]
  • Inspection Copy Inspection Copy
    INSEAD Harv ard Business School Procter and Gamble Europe: Ariel Ultra’s Euroband Strategy INSPECTIONNot For Reproduction COPY 05/2000-4816 This case was written by Professor Christopher A. Bartlett at Harvard Business School, Ph.D. candidate Alice de Koning at INSEAD, and Professor Paul Verdin Affiliate Professor at INSEAD and at Catholic University of Leuven as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 1999 INSEAD-HBS, France-USA. N.B. PLEASE NOTE THAT DETAILS OF ORDERING INSEAD CASES ARE FOUND ON THE BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. INSPECTIONNot For Reproduction COPY Harvard Business School INSEAD 1 One Sunday night in July of 1989, Claude Meyer and his delivery team for Ariel Ultra were on a train speeding from Brussels to Paris. They had spent 18 months developing P&G’s first compact laundry detergent for the European market, and now, as they were finalizing the details of a meticulously planned pan-European launch, they learned that Unilever was about to launch a similar product in France—two months ahead of P&G. Meyer, European Regional Vice President for laundry products, and his team were brainstorming responses to their longtime rival’s pricing tactics, package sizes, and a premium-niche marketing strategy, all of which differed significantly from P&G’s European plan. As the train sped towards Paris, they debated whether to change their approach to the French market to meet Unilever’s challenge, or continue with their original intention to implement a consistent Europe-wide strategy.
    [Show full text]
  • Filmmaking Theory for Vertical Video Production
    Filmmaking Theory for Vertical Video Production Rafe Clayton, University of Bolton, United Kingdom The European Conference on Media, Communication & Film 2019 Official Conference Proceedings Abstract Smartphones have changed the moving image landscape and now mobile users are consuming more vertical video than ever before (Richards 2017). In particular, vertical video is gaining popularity amongst content makers for social media since the aspect ratio typically suits how mobile phone users hold their phones and therefore how they are now watching video content (ScientiaMobile 2019). In recent years the 9:16 aspect ratio has established itself as an emerging requirement within the professional video market since companies have realised the commercial value of creating video vertically for mobile consumption (Neal and Ross 2018). In order to stand out, creators are being encouraged to broadcast content that is better quality than that which their audience is capable of creating themselves (Social Chain 2018). The film industry has spent over a hundred years specializing in the production of horizontal videography and there is a distinct absence of literature and training which can help support vertical filmmakers as they learn their craft. As the distinction between amateur and corporate vertical video content continues to blur (Neal and Ross 2018), scholastic work helping to identify some of the techniques, equipment, approaches and methods by which professionals can separate themselves from non-professionals is useful. This paper is the author’s reflection on the current literature and practice that surrounds the phenomenon of vertical video production and attempts to bring together his own research with the scattered and often inconsistent pieces of advice and inspiration that have been published in print, online and on video.
    [Show full text]
  • Hoe P&G Het Leven Van De Belgische Consument Verbetert Sinds 1956
    Hoe P&G het leven van de Belgische consument verbetert sinds 1956 Productlanceringen in België en overnames door P&G 1959 1990 1965 1993 EEN 60-JARIG SUCCESVERHAAL We zijn verheugd en trots dat we samen met u 60 jaar innovatie van P&G in België mogen vieren. Sinds we lang geleden, in 1956, onze eerste werknemer in dienst namen, zijn onze dagelijkse levens en gewoonten onvoorstelbaar veranderd. P&G was er altijd, met baanbrekende, innovatieve, ondenkbare producten. Maar voor een bedrijf als P&G is eigenlijk niets ‘ondenkbaar’. Onze 1966 1995 bedrijfscultuur is er één die uitdagingen omarmt als nieuwe op- portuniteiten. De niet-aflatende passie en gedrevenheid van onze Belgische teams doorheen die 60 fascinerende jaren is waarom we nu terecht kunnen stellen dat P&G België één van de juwelen is op de kroon van onze internationale onderneming. Ons Brussels Innovation Center heeft echt een essentiële rol ge- speeld in die geschiedenis boordevol innovaties. Het is uitgegroeid 1967 1997 tot een wereldwijd Center of Excellence voor was- en reinigings- middelen. Onze onderzoekers en ingenieurs stoppen jaren en jaren van onderzoek en ontwikkeling in elk product dat we op de markt brengen, waarbij ze altijd uitgaan van diepe inzichten in de behoef- ten van de consument. België kan terugblikken op een rijke traditie van ‘premières’. In België werd de eerste P&G-fabriek op Europese bodem geopend. 1971 1999 In België zijn de enzymatische poeders, vloeibare wasmiddelen en pods uitgevonden en geïntroduceerd. Vandaag, zestig jaar later, zijn heel wat van onze producten uitge- ® groeid tot iconische merken die elke Belgische consument dagelijks tegenkomt.
    [Show full text]
  • Facing the Health Crisis, Procter & Gamble and Its Brands Are
    Facing the health crisis, Procter & Gamble and its brands are mobilized over time. The Group provides support in France and Europe through financial donations and essential products, the manufacture of hydroalcoholic gel in its factories and the "Together with the Red Cross" relay supported by the 12 ambassadors of 8 flagship brands of the Group : Always Discreet, Ariel, Braun, Gillette, Head & Shoulders, Oral B, Unstoppables and Venus. 23 April 2020, Asnières-sur-Seine, France The Procter & Gamble Group is committed in Europe and France to the fight against the coronavirus through a support plan and the mobilization of its ambassadors, to accompany communities, relief organizations and individuals affected by this global crisis. Procter & Gamble has made an initial donation of $10 million in P&G health and personal hygiene products, household products and disinfectant products, as well as a financial contribution of $1 million to the International Federation of Red Cross Societies to support its actions in Europe; donations that cover medical supplies, vital healthcare services and hygiene training for vulnerable people. These donations will enable Red Cross and Red Crescent volunteers and staff across the continent to continue saving lives and to continue their vital work on the front lines of the fight against VIDOC-19. In France, the group is committed through several actions. The Procter & Gamble brands and their ambassadors alongside the French Red Cross Through its brands - Ariel, Always Discreet, Braun, Head & Shoulders, Herbal Essences, Gillette, Oral- B, Unstoppables, Venus - the Procter & Gamble Group is committed to the French Red Cross with donations to support its action and enable the volunteers and staff of the French Red Cross to continue saving lives and to continue their essential work on the front line of the fight against VIDOC- 19.
    [Show full text]
  • Fabric Care Solutions
    PROFESSIONAL + = RESULTS Fabric Care solutions Also available in Bold, Fairy & Daz New Ariel Professional combines 5 core actions in one wash to deliver outstanding professional laundry results. Regular Colour The right detergent assortment The right form Liquids Liquids dissolve particularly quickly. They are great for pre-treating directly onto stains, especially useful for [OVZLTVZ[KPMÄJ\S[[VYLTV]L.YLH[MVYNYLHZ`Z[HPUZ - for example, oils, makeup etc. Powders *HUILKVZLKÅL_PIS`(YPLSWV^KLYZOV\SKILKVZLK KPYLJ[S`PU[V[OL^HZOPUNTHJOPULKPZWLUZLYKYH^LY The right variant .LU[SLULZZVUJVSV\YZ[VH]VPKK`L[YHUZMLY LZWLJPHSS`H[^HYT[LTWLYH[\YL Colour For the best Regular ^OP[LULZZYLZ\S[Z Wrap your guests in... Extra FRESHNESS* Extra SOFTNESS* SENSITIVE CARE Lenor also combines 4 extra Professional actions. Excellent water absorption Use Lenor and give your guests an amazing Ariel Only Ariel + Lenor Waterproof Coating (Torture Test) HM[LYZOV^LYL_WLYPLUJL ;OLPY [V^LS ^PSS WYV]PKL L_JLSSLU[ ^H[LY Excellent Excellent Absorbency Low Absorbency Absorbency absorbency, on top of great freshness and softness. Extra fl uffi ness* Washed with Washed with Regular Regular Detergent Detergent + Lenor Enhance your guests’ comfort by bringing L_[YH Å\MM` [V^LSZ HUK JYLH[PUN H S\_\YPV\Z feeling in the bathroom. Thanks to its technology, Lenor coats your linen’s ÄIYLZ[VWYV]PKLL_[YHÅ\MÄULZZMVY`V\YN\LZ[Z Easier to iron* Lenor’s softening ingredients increase the S\IYPJH[PVUVM[OLPUKP]PK\HSÄIYLZ^OPJOYLZ\S[Z Detergent Detergent PU SLZZ ^YPURSLZ HUK THRLZ P[ LHZPLY [V PYVU + Lenor Only This can help your staff to iron and fold more quickly.
    [Show full text]
  • 2.2.9. Procter & Gamble
    1 Dirty recyclables of a Procter & Gamble brand Credit: Les Stone P&G has made no commitments regarding collection, and neither calls for legislation in this area nor mentions support for DRS. It high- lights different targets on its US environmental sustainability webpage6 than on its UK equivalent.7 At the time of writing, there was no reference to the development of reuse-and-refill delivery models for P&G products on their UK site;8 on its US site, however, the company highlights its 2019 participation in test programmes with TerraCycle’s Loop project in New York and Paris,9 in which its brands Pantene, Gillette and Venus were included.10 When it comes to reduction of virgin-plastic use, P&G states alternative materials will only be used ‘when it makes sense’, and that lightweighting, increasing recycled content and moving towards more concentrated products will take priority.11 However, this does not appear to involve an absolute reduction in the total number of single-use plastic-packaging units. It is also unclear what instances the company will consider using alternative materials in, and which types of materials. In another document on the company’s brand criteria for 2030, it states it will achieve ‘a meaningful increase in responsibly-sourced bio-based, or recycled or more resource efficient materi- als’;12 however, this commitment is nebulous because it does not include an actual target, timeframe or more detail on what ‘responsi- bly-sourced’ means. When it comes to minimum recycled content, P&G talks about ‘continuously innovating with recycled plastic’,13 and, according to As You Sow, has a recycled-content target of 8% for 2025.14 This is a very modest increase – from 6.3% in 2018.
    [Show full text]
  • Screen Genealogies Screen Genealogies Mediamatters
    media Screen Genealogies matters From Optical Device to Environmental Medium edited by craig buckley, Amsterdam University rüdiger campe, Press francesco casetti Screen Genealogies MediaMatters MediaMatters is an international book series published by Amsterdam University Press on current debates about media technology and its extended practices (cultural, social, political, spatial, aesthetic, artistic). The series focuses on critical analysis and theory, exploring the entanglements of materiality and performativity in ‘old’ and ‘new’ media and seeks contributions that engage with today’s (digital) media culture. For more information about the series see: www.aup.nl Screen Genealogies From Optical Device to Environmental Medium Edited by Craig Buckley, Rüdiger Campe, and Francesco Casetti Amsterdam University Press The publication of this book is made possible by award from the Andrew W. Mellon Foundation, and from Yale University’s Frederick W. Hilles Fund. Cover illustration: Thomas Wilfred, Opus 161 (1966). Digital still image of an analog time- based Lumia work. Photo: Rebecca Vera-Martinez. Carol and Eugene Epstein Collection. Cover design: Suzan Beijer Lay-out: Crius Group, Hulshout isbn 978 94 6372 900 0 e-isbn 978 90 4854 395 3 doi 10.5117/9789463729000 nur 670 Creative Commons License CC BY NC ND (http://creativecommons.org/licenses/by-nc-nd/3.0) All authors / Amsterdam University Press B.V., Amsterdam 2019 Some rights reserved. Without limiting the rights under copyright reserved above, any part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise). Every effort has been made to obtain permission to use all copyrighted illustrations reproduced in this book.
    [Show full text]
  • Material Safety Data Sheet
    Page 1 of 5 The Procter & Gamble Company P & G Household Care Fabric & Home Care Innovation Center 5299 Spring Grove Avenue Cincinnati, OH 45217-1087 MATERIAL SAFETY DATA SHEET MSDS: RQ0701442 Issue Date: 05/14/08 FH/H/2007/LHLA-6ZRN32 FH/H/2007/LHLA-6ZBMYQ FH/H/2007/LHLA-6XYKUM FH/H/2007/LHLA-6ZKSGZ FH/H/2007/LHLA-6XTSV6 SECTION I - PRODUCT IDENTIFICATION Identity: Liquid Laundry Detergent (All 2X Concentrated Variations for Retail*) Brands: All 2X Ultra ACE & 2X Ultra ARIEL Concentrated Detergents (except 2X High Efficiency (HE) and 2X Simple Pleasures versions) (Ultra ACE Fragancia Original, Ultra ACE Free, Ultra ACE con Blanqueador Alterntivo Fragancia Original, ACE con Blanqueador Alternativo Brisa Limpia, Ultra ACE con un Toque de Downy Frescura Primaveral, Ultra ACE con un Toque de Downy Brisa Limpia, Ultra ARIEL Original, Ultra ARIEL con Blanqueador Alternativo, Ultra ARIEL con Febreze Frescura Campos Y Lluvia, Ultra ARIEL con Febreze Frescura Primavera Y Flores, Ultra ARIEL con la accion de Dawn) Emergency Telephone Number: 24hr P&G Operator – 1-800-879-8433 * This MSDS applies to all uses/handling of these products in a retail package for consumer home use. SECTION II - HAZARDS IDENTIFICATION Health Hazards (Acute and Chronic): Ingestion: May cause transient gastrointestinal irritation. Eye Contact: May cause mild, transient irritation. Inhalation: Transient irritation with prolonged exposure to concentrated material. Signs and Symptoms of Exposure: Ingestion: May result in nausea, vomiting, and/or diarrhea. Eye Contact: May cause stinging, tearing, itching, swelling, and/or redness. Skin: Prolonged contact with concentrated material may be drying or transiently irritating to skin.
    [Show full text]
  • Digital Digest March 26, 2020, R&R Partners
    1 The Digital Digest March 26, 2020, R&R Partners Introduction We don’t need to download an app or wear a headset to experience the COVID-19 altered reality. Our daily lives and routines changed overnight, completely shifting how, when and where we consume media. TV is the shining star again as Americans are glued to their screens, waiting for the latest news between bingeing on shows. Digital is surging between telecommuting and scrolling through social feeds to feel less isolated during a time of social distancing. Below reveals how channel consumption has modified since coronavirus entered our lives like a wrecking ball. Your marketing efforts should reflect these paramount shifts. COVID-19’s Impact on Media Consumption by Channel Data is being updated by the day and still not released by some platforms, but this is what we know so far: • TV: Traditional TV is center stage again. Nielsen estimates TV usage to rise nearly 60%. • CTV/OTT: Nielsen also found an average 61% increase in streaming video via the TV. Top apps used are Netflix, Amazon Prime and Hulu. Disney Plus is on the rise thanks to the early release of Frozen 2. • Digital: Everyone is spending more time online, both on desktop and mobile. Laptop/desktop usage increased by 40% and mobile increased by 53.3%* week over week. • Social Media: Social distancing grows social media with 46% increase* week over week. • Audio: A Nielson perceptual study from earlier this week reports that 83% of U.S. adults have continued or increased their radio consumption due to COVID-19, and Spotify and Pandora are seeing global streams rise.
    [Show full text]