Olay

Olay is an American skin care line. It is one of the top skin care retail brands in the world, except for Japan, and is one of Procter & Gamble's multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue. Early days

Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin", a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the of a younger looking you” and talked about the „beauty secret‟ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.

Wulff and Lowe, who ran the company under the banner of Adams National Industries (ANI), did not sell the product to the trade, but waited for pharmacies to ask for it based on consumer requests.

As the company began to market the product internationally, it was decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay (UK and Ireland), Oil of Ulan (Australia) and Oil of Olaz (France, Italy, the Netherlands and Germany). In 1970, ANI opened a test market in USA (Chicago), and was expanding into northern Germany. 1970–1985

Richardson Merrell Inc (later Richardson- Inc) acquired ANI in November 1970. RVI capitalized the "Oil" and added the sub-name "Beauty Fluid" to help protect the trade mark. They further added a sales force and created TV advertising. The company extended the product range to include items such as Night of Ulay and Beauty Cleanser, and expanded into more countries (Spain, France, Germany)

The result of Richardson Merrell‟s efforts was a dramatic increase in sales. However, as with many brands, the business was not managed uniformly so there were differences in performance between the countries. 1985–2005

RVI was acquired by Procter & Gamble in 1985. P&G greatly expanded Olay both in lineup and internationally. Olay became one of P&G‟s billion dollar brands in 2003.

Since then, the range has been expanded to include a full range of hypoallergenic variants, cleansers and creams with the aim of meeting the full range of skincare needs, whatever the user's age or skin type. The brand also includes soap, and body wash. Olay Cosmetics was launched in 1996 but discontinued in 2001.

Name change

In 1999, it was decided to unify the brand under a global name. Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, except in German-speaking regions and Italy, where it remained Oil of Olaz. In the Netherlands and Belgium, it was renamed just Olaz. Today

The Olay brand has expanded into a range of other products grouped in “boutiques” including Complete, Total Effects, Professional, Regenerist, Quench (North America), White Radiance (Asia) and Olay Vitamins (USA). Olay is the market leader in many countries including USA, UK, and China. Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the “anti-aging” category in mass stores with the launch of Total Effects in 1999. Active Hydrating Formula, generally the least expensive variety, bears the closest resemblance to the pink "Oil of Olay" marketed in the US before the P&G acquisition. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are numerous products in market more expensive than Olay.

Olay Regenerist was the best performing anti-aging cream in a 2006 test done by a consumer association. In August 2007, Olay was launched in India.

Olay‟s current slogan is "Challenge what's possible", which was changed from "Love the skin you're in".

Since 2010, "Oil of OLAZ" is called only "OLAZ" in German-speaking countries. Slogan : "Olaz läßt Sie strahlen." (lit: "Olaz lets you shine.")

The Olay/Olaz brand is known for animal testing, according to a list published by PETA.

Oral-B Oral-B

Type Oral hygiene

Procter & Owner

Gamble

Country United States

Introduced 1938

Markets Worldwide

Oral-B (Official

website)

Website

The Oral-B brand is a worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company since 2006, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centers and interdental products, such as dental floss. Oral-B toothbrushes are used by more dentists than any other brand worldwide.

Oral-B CrossAction Pro-Health Toothbrush & Essential Floss Oral-B is a popular brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss.

Oral-B was first marketed in 1938 by Procter & Gamble

Gillette (brand)

.

Gillette

Type Safety razors

Owner Procter & Gamble

Country Boston, Massachusetts, United States

Introduced 1855

Markets Worldwide

Previous owners The Gillette Company

Website Gillette (Official website)

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was merged into P&G in 2005. The original Gillette Company was founded by King Camp Gillette in 1895 as a safety razor manufacturer.

On October 1, 2005, Procter & Gamble finalized its merger with The Gillette Company. As a result of this merger, the Gillette Company no longer exists. Its last day of market trading— symbol G on the New York Stock Exchange—was September 30, 2005. The merger created the world's largest personal care and household products company. In addition to Gillette, the company marketed under , Duracell and Oral-B, among others, have also been maintained by P&G. The Gillette company slogan is "The Best a Man Can Get".

The Gillette Company's assets were initially incorporated into a P&G unit known internally as "Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette's brands and products were divided between the two accordingly.

Trademark

The Gillette brand is synonymous with shaving and personal care products. As such, trademark protection becomes invaluable to distinguish a company's products and services from its competition to the public. King Gillette sought protection of his fledgling business for safety razors when he applied for the trademarks for razors and razor blades, soap, and shaving brushes on Wednesday, May 27, 1908. King C. Gillette filed trademark applications with the USPTO simultaneously in separate goods and services classes. King C. Gillette filed trademark applications under the early company name, Gillette Safety Razor Company, and while trademark applications were filed at the same time, each registration was granted on a different date. Registration for the Gillette trademark was assigned to razors and razor blades and was granted on October 13, 1908 with a serial number 71034984. Trademark for soap was awarded on September 29, 1908, with serial number 71034985, for shaving brushes on September 1, 1908 with 71034986. First use for this early Gillette trademark is declared as May 16, 1908. All 3 trademarks for the Gillette diamond are expired. Older products

Gillette double-edged safety razor series See also: King Camp Gillette

Double-edged safety razors

The first safety razor using the new disposable blade, were introduced around 1902. Gillette maintained a limited range of models of this new type razor until 1934 and the introduction of the "Aristocrat". The great innovation of this new model was the "Twist to Open", or TTO design, which made blade changing much easier than it had been previously, wherein the razor head had to be detached from the handle.

1947 saw the introduction of the new "Super Speed" model, also a TTO design. This was updated in 1954, with different versions being produced to shave more closely—the degree of closeness being marked by the color of the handle tip. In 1958, the first "adjustable" razor was produced. This allowed for an adjustment of the blade to increase the closeness of the shave. The model, in various versions, remained in production until 1986.

The Super Speed razor was again redesigned in 1966 and given a black resin coated metal handle. It remained in production until 1986. A companion model, "The Knack", with a longer plastic handle, was produced from 1966 to 1976. Newer products

Gillette Fusion HydraGel is a new version in the Gillette shaving gel series. HydraGel offers a richer, smoother texture, a cleaner shave, and even less irritation or razor burn.

Gillette Fusion ProGlide Power is a newer product version, and causes less razor burn due to the featured low-resistance shaving.

 Trac II was the world's first two-blade razor, debuting in 1971. Gillette claimed that the second blade cut the number of strokes required and reduced facial irritation.

 Trac II Plus is an identical model but adds a lubricating strip at the top of the blade. The blades and handles are interchangeable.

The European versions of the Trac II and Trac II Plus are known as the GII and GII Plus respectively.

 Atra (known as the Contour, "Slalom" in some markets) was introduced in 1977 and was the first razor to feature a pivoting head, which Gillette claimed made it easier for men to shave their necks.

 Atra Plus featured a lubricating strip, dubbed Lubra-Soft.

 Gillette Sensor debuted in 1990, and was the first razor to have spring-loaded blades. Gillette claimed that the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave.

The Sensor for Women was released around the same time and is nearly identical, but has a wider cartridge head.

 Sensor Excel was released in 1995. This featured "Microfins," a piece of rubber with slits at the bottom of the cartridge and Gillette claimed this helped to raise facial hairs, making for a closer shave.  Sensor 3 has three blades instead of two. All Sensor handles can use all Sensor cartridges.

 Good News! was the first disposable, double-blade razor, released in 1976. The Good News! came in three forms: the "original", the "Good News! Plus", which included a lubricating strip, and the "Good News! Pivot Plus", which featured a lubricating strip as well as a pivoting head.

 Blue II is a line of disposable razors. In Latin America, it is marketed as the Prestobarba.

 Blue 3 is a line of three-blade razor, cheaper version of Sensor 3 (Sensor compatible). Available also in disposable variant.

 Mach3 The first three-blade razor, introduced in 1998, which Gillette claims reduces irritation and requires fewer strokes.

The Mach3 featured five improved microfins and spring blades, a pivoting head with greater flexibility and a blue lubrication strip that faded with usage to encourage users to change their blades more frequently.

 Mach3 disposable. The above with a different plastic handle.  Mach3 Turbo had ten microfins as opposed to the five on the original, a new grip and claims improved lubrication and "anti-friction" blades.

All Mach3 blades are interchangeable between the three products in the range, so it is possible to use the Mach3 Turbo blades on a Mach3 razor.

 Mach3 Turbo Champion has a slightly different handle design.

 M3Power is a battery-powered version of the Mach3 Turbo razor which can also be used with the power switched off. The blades differ from Mach3 Turbo with a new coating which Gillette describes as "PowerGlide".

The lubrication and microfins are identical to Mach3Turbo. The Mach 3 Power Nitro has a slightly different handle design.

 Venus is a female version of the Mach 3. Mach 3 blades can attach to a Venus handle and vice versa.

 Venus Divine is a female version of the Mach3 Turbo.  Venus Vibrance is a female version of the M3Power. Venus blades are interchangeable across the line.  Venus Embrace is a five-bladed razor with a ribbon of moisture surrounding the blades.  Venus Breeze is a three-blade razor with shave gel bars built into the head of the razor.

Another version of the Breeze, the Venus Spa Breeze, is essentially the same as the Breeze, but with a white tea scent to the shave gel bars.[1]  Venus ProSkin MoistureRich, launched in January 2011 in the United States, is an updated version of the Breeze, featuring MoistureRich shave gel bars that are enhanced with a triple blend of body butters.[2] . Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the front, and a single sixth blade on the rear for precision trimming.  Gillette Fusion Power is a motorized version of the Fusion. The Fusion Power is battery powered and emits "micropulses" that are claimed to increase razor glide.[3]

 Fusion Power Phantom The Fusion Power Phantom (Stealth in UK) was released in February 2007 and features a redesigned handle with a darker color scheme than the original.[4]  Fusion Power Phenom was released in February 2008. It has a new blue and silver color scheme.[5]  Fusion ProGlide and Fusion ProGlide Power were launched on June 6, 2010 in North America.

The ProGlide series feature re-engineered blades with edges that are thinner than Fusion and are finished with low-resistance coating which allow the blades to glide more easily through hair.[6]

 Fusion Power Gamer (also known as "Cool White" in select markets) Duracell

Duracell is a brand of batteries manufactured by Procter & Gamble.

Additionally, Duracell owns the Procell professional-use brand.[1] Products

A Duracell AA battery

Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. Lesser used sizes such as AAAA (primarily for pagers, penlights, and blood glucose meters) and J size batteries (for hospital devices) are also manufactured along with a range of "button" batteries using zinc-air, silver-oxide and lithium chemistries, used in calculators, watches, hearing aids, and other small (mostly medical related) devices. Duracell entered into a brand licensing agreement with flash memory manufacturer Dane-Elec in 2008 for a line of products including memory cards, hard drives and USB flash drives with the Duracell brand mark and in the brand's trademark "copper top" coloring.[2]

Duracell also manufactures specialty batteries, including NiMH rechargeable batteries and batteries for cameras, watches, hearing aids, etc. Their two main battery brands are "Coppertop," marketed as longer-lasting, and "Ultra," directed mainly at users of digital devices and devices that need more power. Duracell also has a line of lithium chemistry batteries and products, now manufactured outside of the U.S.

A Duracell Procell AA box with the battery superimposed

A Duracell flashlight from the 1980s

In recent years, Duracell's innovations expanded to include new battery designs with their prismatic batteries, which are prismatic in shape rather than cylindrical. Prismatic cells were made available in both alkaline and lithium designs. In 2006, Duracell introduced "Power PixTM" batteries with NiOx technology, designed to supply longer life in digital cameras and other high drain devices by up to twice the number of photos typically achievable with alkaline batteries.

Duracell batteries are also bulk packaged for end users under the brand name Procell. History

Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P.R. Mallory Company produced mercury batteries for military equipment, trumping the carbon-zinc batteries used then in virtually all applications. During the late 1970s, when the company's concerns for the now-known effects of mercury began, mercury was removed from all battery manufacturing processes.

During the 1950s, Kodak introduced cameras with a flash: the design required a new cell size, and size AAA was developed.

In 1964, the term "Duracell" was introduced as a brand. The name is a portmanteau for "durable cell." The name came from a conversation with A-1 Durable Carpet & Fabric Specialist Inc. and an executive from Mallory Battery which were both from Waterbury CT. The executive called the cleaning company and asked if the name A-1 Durable Carpet & Fabric Specialist Inc. had a copyright on the name Durable. The executive spoke to the son of the cleaning company, Steven Nobrega. The executive explained how they were thinking of calling a new battery that had a copper cell "Durable Cell" and asked how the name suited the cleaning company. The owner's son explained that his father was the owner of a franchise originally called "Duraclean". His father had chosen the new cleaning company name for the cleaning company by dropping the clean in "Duraclean" and added able to Dura to keep the name similar. The two of them started playing with the name for the new battery and the executive and owners son instantly agreed that Duracell was a better name for the new battery.[citation needed]

P.R. Mallory was acquired by Dart Industries in 1978, which in turn merged with Kraft in 1980. Kohlberg Kravis Roberts bought Duracell in 1988 and took the company public in 1989. It was acquired by Gillette in 1996.

Dynacharge was owned by Duracell.

In September 2011, Duracell and Powermat Ltd. have made a joint venture, called Duracell Powermat to make small wireless charger for mobile phone and small electronics. P&G will own 55 percent of the joint venture shares and the rest is for Powermat.[3] Advertising campaigns

Duracell's advertising campaigns in the United States have outlined the reliability of Duracell batteries, and usually end with a three-note chime highlighting each syllable in the brand name (and previously highlighting the trademark "copper top" portion of the battery's overlay wrapping). These campaigns show people using the battery to power the devices they find most important: everything from a Defibrillator to a BrickHouse Child Locator.[4]

Some of Duracell's most notable advertising campaigns include:

 Duracell "Trusted Everywhere" "Heart" Campaign[5]  Duracell "Trusted Everywhere" "BrickHouse Child Locator" Campaign[6]  Duracell "Trusted Everywhere" "Firefighters" Campaign[7] Ariel (laundry)

Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Colombian and Venezuelan portfolios.

Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1970s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder.

The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Futur". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK; so when the tablet variant appeared in July 1999, the compact version disappeared.

In 2003, Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle. Product range

The available range in the UK currently includes:

 Ariel Biological, biological with bleach for whites: automatic (low suds) powder, liquid, 2x concentrated Power liquid, ExcelGel, tablets, and liquitabs.  Ariel Colour and Style, a biological bleach free product to protect colours: automatic powder, tablets, liquid, 2x concentrated Power liquid, ExcelGel and liquitabs.  Ariel Sensitive (formerly known as Ariel Non Bio, without enzymes supposedly protecting sensitive skin): automatic powder, tablets, liquid and liquitabs  Ariel Biological with : as Ariel biological but with the added freshness of Febreze, sold at a premium price to standard Ariel. Available as automatic powder, tablets, liquid, 2x concentrated Power liquid, Excel Gel and liquitabs  Ariel Stain Pen: a stain pre-treatment product.  Ariel Handwash: twin-tub powder; also refers to a high-suds version of liquid sold in smaller bottle: a product to take on holiday, to launder small quantities of clothes.

Ariel is available in powder, tablet, liquid, 2 x concentrated Power liquid, ExcelGel and liquitab form.

In 2006, Ariel started its "turn to 30" campaign to inspire consumers to wash in cool water so that energy can be saved.

Ariel launched a concentrated version of their liquid detergents named Ariel Power in the spring of 2008.

In October 2008, Ariel launched their new Excel Gel product which can be used in temperatures as low as 15 degrees celsius. This product was launched under Ariel's "cold is the new hot" campaign. Controversial Ads In 2010, Ariel released a series of controversial web banners [1] that appeared to compare former US President George W. Bush to Adolf Hitler, depicting both in caricature as "stains" that users could transform into more benign characters (Mohandas Gandhi and Charlie Chaplin, respectively), by spraying them with Ariel liquid. The online ads were created for Ariel by Brazilian Ad Agency Ponto de Criação. Wella

This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (September 2008)

Wella AG

Founded 1880

Headquarters Darmstadt, Germany

Operating income €1.60 billion (2005/2006)

Employees ca. 14.200 (2005)

Parent Procter & Gamble

Website www.wella.com

Wella is a German company, and one of the world‟s leading cosmetics suppliers. Founded in 1880 by Franz Stroher, with its headquarters in Darmstadt, Germany, the company is represented in over 150 countries. It directly owns three business divisions - Professional, Consumer, Cosmetics and Fragrances. All of them are exclusively dedicated to the cosmetics area.

Procter & Gamble acquired a controlling interest in Wella AG, giving Procter and Gamble a major presence in the fast growing professional hair care segment.

The sub-25 brand styling product ShockWaves! is presently title sponsor of the UK NME Awards Tour and the Eurovision Song Contest 2008.