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Hoe P&G Het Leven Van De Belgische Consument Verbetert Sinds 1956

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Hoe P&G Het Leven Van De Belgische Consument Verbetert Sinds 1956 Hoe P&G het leven van de Belgische consument verbetert sinds 1956 Productlanceringen in België en overnames door P&G 1959 1990 1965 1993 EEN 60-JARIG SUCCESVERHAAL We zijn verheugd en trots dat we samen met u 60 jaar innovatie van P&G in België mogen vieren. Sinds we lang geleden, in 1956, onze eerste werknemer in dienst namen, zijn onze dagelijkse levens en gewoonten onvoorstelbaar veranderd. P&G was er altijd, met baanbrekende, innovatieve, ondenkbare producten. Maar voor een bedrijf als P&G is eigenlijk niets ‘ondenkbaar’. Onze 1966 1995 bedrijfscultuur is er één die uitdagingen omarmt als nieuwe op- portuniteiten. De niet-aflatende passie en gedrevenheid van onze Belgische teams doorheen die 60 fascinerende jaren is waarom we nu terecht kunnen stellen dat P&G België één van de juwelen is op de kroon van onze internationale onderneming. Ons Brussels Innovation Center heeft echt een essentiële rol ge- speeld in die geschiedenis boordevol innovaties. Het is uitgegroeid 1967 1997 tot een wereldwijd Center of Excellence voor was- en reinigings- middelen. Onze onderzoekers en ingenieurs stoppen jaren en jaren van onderzoek en ontwikkeling in elk product dat we op de markt brengen, waarbij ze altijd uitgaan van diepe inzichten in de behoef- ten van de consument. België kan terugblikken op een rijke traditie van ‘premières’. In België werd de eerste P&G-fabriek op Europese bodem geopend. 1971 1999 In België zijn de enzymatische poeders, vloeibare wasmiddelen en pods uitgevonden en geïntroduceerd. Vandaag, zestig jaar later, zijn heel wat van onze producten uitge- ® groeid tot iconische merken die elke Belgische consument dagelijks tegenkomt. Wie kent niet de slogan ‘witter dan wit’ van Dash, de oude groene Dreft-fles, de lachende Pampers-baby’s of de kale Mr. Proper op wie we allemaal vertrouwen in het huishouden? 1975 2005 We nodigen u graag uit om in dit boekje door de rijke geschiede- nis van P&G te struinen en onze nieuwste innovaties te ontdekken. U vindt er ook verrassend veel wetenschap achter onze producten. ® * * Laat ons klinken op de volgende 60 jaar P&G België! 1985 * * 1988 2010 * * Overnames 2 3 P&G WERELDWIJD P&G IN BELGIË Actief in 2 locaties Brussels Innovation Center en kantoren van P&G ~70 LANDEN. in Strombeek-Bever. P&G-producten worden verkocht in Fabriek van P&G in landen. 180+ Mechelen – huishoud- producten. BIJNA 5 MILJARD In totaal ongeveer consumenten worden door onze merken bediend. 1.500 MEDEWERKERS onder wie meer dan 600 wetenschap- pers en ingenieurs in het Brussels Innovation Zo’n 65 MERKEN Center, waar meer dan 40 nationaliteiten in 10 kerncategorieën samenwerken. Hoe P&G het leven van merken op de Belgische markt, Investering in R&D: 2 MILJARD $ over alle categorieën heen. de Belgische consument per jaar, meer dan elk ander bedrijf 22 in de branche. Brussel geeft onderdak aan het Fabric & verbetert sinds 1956 Home Care R&D-center van P&G (Brussels Innovation Center, B.I.C.). Hier heeft P&G het 1956 1963 eerste waspoeder, de eerste vloeibare was- middelen en de 3in1 Pods van Ariel ontwik- P&G VESTIGT ZICH IN BELGIË BRUSSELS INNOVATION P&G werd bijna 180 jaar geleden opgericht met keld, die nu wereldwijd worden verkocht. CENTER Producten van P&G, die tot dan een eerste investering van ongeveer 7000 dol- toe via een tussenpersoon in P&G kiest België als ba- Ongeveer lar en een handdruk tussen twee mannen – een België werden verkocht, ken- sis voor zijn Onderzoek- en 2,5 MILJARD consumenten wereldwijd gebruiken wasmid- nen een groot succes. De tijd Ontwikkelingscenter voor onder- kaarsenmaker en een zeepzieder – die in twee delen en huishoudproducten die ontwikkeld is rijp voor een Belgische vesti- houdsproducten. Het European werden in het B.I.C. heel elementaire dingen geloofden: dat dage- ging. Technical Center, later omge- lijkse producten van de hoogste kwaliteit kon- doopt tot Brussels Innovation Elke seconde worden P&G-producten Center, opent de deuren op het gekocht in België. 6 den en moesten zijn, en dat je alleen met een oude terrein van Expo ‘58. Het eerlijke, integere aanpak op lange termijn kon B.I.C. ontwikkelt tot op vandaag belangrijke innovaties, zoals de zakendoen. Vandaag is P&G één van de groot- 3in1 Pods. WIST JE DAT… ste bedrijven voor consumentenproducten ter Het gerucht gaat dat de ontwerper van het Ariel-logo zich liet inspireren door wereld. het Brusselse Atomium. Het resultaat is een artistieke voorstelling van een atoom met drie schillen rond de kern, een verwijzing naar de wetenschappelijke Het eerste product van het bedrijf, de in 1879 doorbraak achter dit product. gelanceerde Ivory Soap, werd ontwikkeld door In het B.I.C. brengen wij uren door met consu- James Gamble, een van de stichters van P&G. Het menten om hun gewoonten en praktijken te was een doorbraak: de eerste natuurlijke zeep begrijpen, en producten in reële omstandighe- den te testen: die zacht genoeg was voor het lichaam, maar geïnterviewde consu- toch ook effectief om kleren te wassen. +10.000 menten per jaar. En dat was pas het begin van de rijke geschie- Wij draaien ongeveer 30.000 wassen per jaar. denis van P&G, gekenmerkt door baanbre- 1957 Het centrum heeft een klein ‘consumenten- kende innovaties die het leven van de consu- huis’, waar wij consumenten uitnodigen om FABRIEK IN MECHELEN ment transformeren. onze nieuwste innovaties te testen en van hen Premier Achiel Van Acker opent te leren. de nieuwe fabriek van P&G in Mechelen. De eerste produc- Ongeveer ten die er worden gemaakt, zijn 2,5 MILJARD consumenten gebruiken producten die hier Daz, Tide, Dreft en Spic&Span. werden ontwikkeld. In het eerste jaar produceren 100 werknemers 5.000 ton de- tergent voor de Belgische markt. 4 5 1961 1999 2004 2011 2016 GEBOORTE VAN PAMPERS BABYDOEKJES 1 PAK = 1 VACCIN URINE-INDICATOR BABY-DRY: 3 ABSORBERENDE KANALEN Victor Mills, een Amerikaanse Pampers ontwikkelt babydoek- Pampers introduceert de nieuwe Magical Pods-technologie, die wetenschapper van P&G, wil jes als antwoord op de groei- urine gelijkmatig in de kern van de luier verdeelt. Zo wordt de een betere oplossing vin- ende vraag naar een snelle, urine binnen in de luier vastgehouden en blijft de huid droog. den om zijn kleinkind droog handige en zachte oplossing Mama’s kunnen erop vertrouwen dat de nieuwe Baby-Dry-luiers Love, Sleep & Play en comfortabel te houden om babyhuidjes schoon te ma- ‘s nachts tot 12 uur lang droog blijven en bescherming bieden. Zo en vindt daarom de moderne ken zonder de natuurlijke pH- kunnen baby’s veel beter slapen, en dat bevordert dan weer hun UNICEF België en Pampers slaan wegwerpluiers van P&G uit… waarde te verstoren. ontwikkeling. de handen in elkaar om voor elk Pampers, hét topmerk van P&G, is ongetwijfeld Pampers was geboren! verkocht pak Pampers een vac- de meest iconische innovatie van het bedrijf. Al cin te schenken. Deze actie groeit Om gemakkelijker te werken, meer dan 50 jaar lang maakt Pampers baby’s blij 2001 al snel uit tot een wereldwijde vragen kinderartsen Pampers PRODUCTLIJN VOOR samenwerking in de strijd te- om een ingebouwde urine-indi- en bevordert het merk hun gezonde ontwikke- DE VERSCHILLENDE gen neonatale tetanus. Pampers cator te ontwikkelen. Zo hoeven ling. Als alternatief voor luiers van textiel heeft ONTWIKKELINGSSTADIA en UNICEF hebben sinds het be- ze de luier niet open te maken gin van dit initiatief in 19 landen om te kijken of de baby geplast Pampers lanceert zijn premium Pampers het leven van baby’s en hun ouders neonatale tetanus geëlimineerd heeft. Al snel vragen mama’s ZO ZACHT MAGIC PODS FLEX lijn in België. Deze producten en 100 miljoen mama’s en hun aan P&G om die innovatie ook ALS KATOEN drastisch veranderd. Het merk blijft leren van – New Baby, Active Fit en Easy Drie absorberende Stretchy Sides zor- baby’s beschermd tegen de dode- toe te passen op de Pampers die up Pants – zijn heel populair in Een bovenlaag die kanalen verdelen gen voor een com- baby’s en pakt regelmatig uit met belangrijke lijke ziekte. in de winkel worden verkocht. België, waar consumenten hou- de huid van baby’s de urine gelijkma- fortabele pasvorm En ze hebben hun zin gekre- innovaties die de zachtheid, het absorptiever- den van kwaliteit. New Baby zacht en droog tig in de luier en een betere be- gen! mogen, het comfort en de bescherming van zelfs werd ook de eerste keuze van houdt, voor een scherming tegen kraamafdelingen. 2010 goede nachtrust lekken het teerste babyhuidje verbeteren. Die innova- ACTIVE FIT ties hebben geholpen om luieruitslag bij baby’s De onderzoekers van Pampers met maar liefst 50 procent te verminderen en ontwikkelen een nieuwe ab- sorberende gel die papierpulp het gewicht van de luiers met een derde te verla- overbodig maakt. Dankzij deze gen, wat ook veel beter is voor het milieu. 1975 Dry Max-technologie worden de PAMPERS VERKRIJGBAAR luiers 20% dunner. De nieuwe IN BELGIË Active Fit Pampers geven baby’s FEITEN EN CIJFERS meer bewegingsvrijheid, zodat Pampers verschijnt op de ze al spelend kunnen leren en baby’s in meer Belgische markt. Het product groeien. 25 miljoen dan 100 landen kent meteen een groot suc- wereldwijd dragen Pampers. ces en het merk wordt al snel marktleider… Een positie die Marktleider in België sinds Pampers tot op de dag van van- de lancering in . MICRO PEARLS™ LUCHT- 1975 daag inneemt. DROGE DOORLATENDE van de baby’s geboren in Een binnenlaagje BUITENLAAG MATERIALEN Belgische ziekenhuizen draagt met Micro Pearls™ 98% Absorbeert het Pampers. absorbeert het Zorgen ervoor dat vocht en houdt het vocht en houdt het de lucht om de Sinds de introductie van weg van de huid diep in de luier vast huid blijft circu- Pampers is luieruitslag met 50% leren afgenomen en zijn de luiers een derde lichter geworden.
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