DOCSLIB.ORG

Procter & Gamble: Hoeveel Is Te Veel

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Procter & Gamble: Hoeveel Is Te Veel Procter & Gamble: hoeveel is te veel? Op wereldvlak heeft Procter & Gamble een productportfolio van 250 merken. In 32 categorieën zijn zij marktleider of nummer twee. Onder de wereldmerken zijn onder meer Pampers, Pantène, Ariel en Pringles. Dit belet P&G niet om, naast deze wereldmerken, ook de lokale ‘sterren’ te blijven ondersteunen. Denk maar aan het succes van Dash in België en Dreft in de Benelux. Men denkt ‘globaal’ door de behoefte aan schaalgrootte, men doet ‘lokaal’ omdat het om de consument draait. ‘Onderschat de kracht van de lokale merken niet’, zegt PR-manager Jean-Benoît Schrans. ‘Wij hebben ooit getracht om de Amerikaanse marktleider Tide via de Benelux te introduceren in Europa. Het is ons niet gelukt. De sterke lokale merken Dash en Dreft hebben dit belet. Die producten zijn namelijk verankerd in de leefwereld van de consumenten. Wij danken ons succes aan het eenvoudig principe “de consument beslist”. Bedrijven moeten continu een vinger aan de pols van de consument houden, want ook de consument is “fast moving” geworden.’ Om te komen tot een optimaal productaanbod streeft P&G niet zozeer een kwantitatief doel na. Men gaat eerder kwalitatief te werk en bekijkt per product de marktpositie, de rentabiliteit en het groeipotentieel. De consument behoudt dus nog een ruime keuze. In België biedt P&G bijvoorbeeld vijf merken voor wasmiddelen aan (Dash, Dreft, Ariel, Bonux en Vizir). Deze vijf merken zijn in verschillende varianten verkrijgbaar: gewoon poeder, vloeibaar, tabletten en liquitabs. De vijf P&G-merken zijn op het eerste gezicht elkaars concurrent op de schappen in de supermarkten. Waarom introduceert P&G verschillende merken in één categorie in plaats van zich te concentreren op één dominerend merk, vraag je je af? Het antwoord ligt in het feit dat verschillende mensen verschillende voordelen verwachten van de producten die zij kopen. In eerste instantie koopt men een wasmiddel om er de was mee schoon te krijgen. Daarnaast verwacht men van een wasmiddel dat het lekker ruikt, zuinig is, de was verzacht of bleekt. We willen allemaal een paar van deze voordelen van een wasmiddel, maar allemaal in een andere volgorde van prioriteit. Voor sommige consumenten is het alleen belangrijk dat de was lekker gaat ruiken, anderen willen juist dat de was zachter wordt. Bovendien vragen verschillende kledingstukken, witte was, zwarte was, felle kleuren of delicaat textiel, een aangepaste wasaanpak. Er zijn dus verschillende groepen, of segmenten, wasmiddelconsumenten en ieder segment is op zoek naar zijn eigen combinatie van voordelen van een product. De wasmiddelen van P&G richten zich op verschillende segmenten en hebben een aparte positionering per merk: Dash, zo wit, schoner kan het niet. Dash geeft uitstekende wasresultaten op witte en gekleurde kledingstukken. Dreft, niets is zo veilig als Dreft. Dreft speelt in op veiligheid en is geschikt voor delicate en gekleurde was. Ariel, duizend manieren om van je kleren te houden, slechts één om ze te wassen. Ariel loopt als innoverend merk voorop om de moeilijkste wasproblemen op te lossen – best op vlekken, goed op kleuren en met unit-dosering beschikbaar. Bonux, een kwestie van gezond verstand. Bonux heeft de best-value-for-money positionering. Door zowel de markt als het merk te segmenteren kan P&G iedere consument op zijn wenken bedienen. Uiteindelijk hebben alle merken samen een veel groter marktaandeel dan één enkel merk ooit zou kunnen hebben. Vragen 1. Wat zijn de voor- en nadelen voor P&G en voor de consument van de spreiding van aandacht over verschillende merken in plaats van de concentratie op één merk? Denk bij het beantwoorden van deze vraag ook aan de voorwaarden voor effectieve segmentatie. Op welke manier van segmenteren legt Procter & Gamble de nadruk? In de titel bij deze case staat ‘hoeveel is te veel?’ Wat moet Procter & Gamble doen om deze vraag te beantwoorden? 2. Stel, je bent de concurrent van P&G, zou je jouw producten dan merk voor merk laten concurreren, zou je je op minder segmenten richten of nieuwe segmenten aanboren? Zoek ter vergelijking op internet naar het beleid van Unilever over de afgelopen jaren. Onder de naam Weg naar Groei heeft Unilever grote veranderingen aangebracht in zijn merkenbeleid. Wat houdt de weg naar groei in? In hoeverre is de marktbenadering van Unilever veranderd? Zal Unilever nu meer of minder direct concurreren met Procter en Gamble? Motiveer je antwoord. 3. Kun je een voorstel maken voor het aanboren van nieuwe segmenten voor P&G en daarin laten zien hoe de promotie van merken in die segmenten zal verlopen? Geef bij deze vraag één voorbeeld van een nieuw segment. Beschrijf dit segment in termen van segmentatiecriteria/-variabelen. Het gedeelte van vraag 3 over de promotie hoeft niet te worden beantwoord. In de case staan vier merken wasmiddelen genoemd met daarbij een wervende zin, waaruit de positionering blijkt. Bedenk zo’n zin bij het wasmiddel voor het nieuwe segment dat Procter & Gamble gaat bedienen. .
Load more

Recommended publications
  • Ariel Egypt: from Market Penetration to Fierce Competition
    205 Chapter 13 Ariel Egypt: From Market Penetration to Fierce Competition Ahmed Tolba American University in Cairo (AUC), Egypt EXECUTIVE SUMMARY This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the market- ing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt. INTRODUCTION “Ariel will always be the brand of the people that provides superior cleaning no matter what “Ariel ranks number one top-of-mind brand in happens in the market, thanks to 13 years of road Egypt, ahead of even Coke and Pepsi! That’s shows and events that have brought Ariel so close an incredible success story,” said Hany Farouk, to the hearts and minds of Egyptian consumers.” Ariel Egypt Brand Manager, beaming at Waleed Smiling, Azmy added: “And don’t forget that Azmy, Account Manager of Saatchi & Saatchi, Ariel was the pioneer in introducing the reality the promotional company of Procter & Gamble concept in its campaigns, and competitors are (P&G), and at Hamed Ibrahim, its General Man- just trying to replicate our ideas.” Farouk took a ager. Ibrahim nodded in satisfaction, saying: deep breath and added: “But we need to save the position of Ariel Hand Wash in the market. We DOI: 10.4018/978-1-60960-583-4.ch013 Copyright © 2011, IGI Global.
    [Show full text]
  • Innovation Is P&G's Life Blood
    Innovation is P&G Innovations P&G’s Life Blood It is the company’s core growth strategy and growth engine. It is also one of the company’s five core strengths, outlined for focus and investment. Innovation translates consumer desires into new products. P&G’s aim is to set the pace for innovation and the benchmark for innovation success in the industry. In 2008, P&G had five of the top 10 new product launches in the US, and 10 of the top 25, according to IRI Pacesetters, a report released by Information Resources, Inc., capturing the most successful new CPG products, as measured by sales, over the past year. Over the past 14 years, P&G has had 114 top 25 Pacesetters—more than our six largest competitors combined. PRODUCT INNOVATION FIRSTS 1879 IVORY First white soap equal in quality to imported castiles 1901 GILLETTE RAZOR First disposable razor, with a double-edge blade, offers alternative to the straight edge; Gillette joins P&G in 2005 1911 CRISCO First all-vegetable shortening 1933 DREFT First synthetic household detergent 1934 DRENE First detergent shampoo 1946 TIDE First heavy-duty The “washday miracle” is introduced laundry detergent with a new, superior cleaning formula. Tide makes laundry easier and less time-consuming. Its popularity with consumers makes Tide the country’s leading laundry product by 1949. 1955 CREST First toothpaste proven A breakthrough-product, using effective in the prevention fluoride to protect against tooth of tooth decay; and the first decay, the second most prevalent to be recognized effective disease at the time.
    [Show full text]
  • 1 1 2 2 for Questions Regarding Prices on Large Quantity Orders, Please
    1 2 Dear Valued Customer, Over the past few months, we have seen considerable increases in the gas and toll prices. Over the past ten years we were fortunate enough to offer our loyal customers 2% off. While we do strive to manage cost wherever possible and to minimize any price increase to our customers. We find it necessary to remove this discount effective 05/01/2019. Our continuing goal is to deliver the best possible quality and service with the most favorable economics. This adjustment will allow us to maintain our current levels of standards. We understand price adjustments of any kind will affect your business, but we hope you appreciate the efforts we have made to minimize the impact. We are committed to maintaining the high quality of products as well as service you have come to expect. We thank you for your understanding. Should you have any questions or concerns, please do not hesitate to contact us. Sincerely, ReGo Trading For questions regarding prices on large quantity orders, please Terms and Conditions email or fax us a list of the items $1,000 minimum order for free delivery within the 5 boroughs of NY, NJ & PA. you are interested in along with Tailgate delivery only. quantities. We can order special- Freight charge of $75 for orders under minimum. ty items direct from all major Call for rates outside the NJ/NY area. manufacturers. Easy ordering: All sales are COD cash unless arranged in advanced. Phone, Fax, Online or We ship paper products or specials only equal amount of the other products.
    [Show full text]
  • Inspection Copy Inspection Copy
    INSEAD Harv ard Business School Procter and Gamble Europe: Ariel Ultra’s Euroband Strategy INSPECTIONNot For Reproduction COPY 05/2000-4816 This case was written by Professor Christopher A. Bartlett at Harvard Business School, Ph.D. candidate Alice de Koning at INSEAD, and Professor Paul Verdin Affiliate Professor at INSEAD and at Catholic University of Leuven as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 1999 INSEAD-HBS, France-USA. N.B. PLEASE NOTE THAT DETAILS OF ORDERING INSEAD CASES ARE FOUND ON THE BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. INSPECTIONNot For Reproduction COPY Harvard Business School INSEAD 1 One Sunday night in July of 1989, Claude Meyer and his delivery team for Ariel Ultra were on a train speeding from Brussels to Paris. They had spent 18 months developing P&G’s first compact laundry detergent for the European market, and now, as they were finalizing the details of a meticulously planned pan-European launch, they learned that Unilever was about to launch a similar product in France—two months ahead of P&G. Meyer, European Regional Vice President for laundry products, and his team were brainstorming responses to their longtime rival’s pricing tactics, package sizes, and a premium-niche marketing strategy, all of which differed significantly from P&G’s European plan. As the train sped towards Paris, they debated whether to change their approach to the French market to meet Unilever’s challenge, or continue with their original intention to implement a consistent Europe-wide strategy.
    [Show full text]
  • Hoe P&G Het Leven Van De Belgische Consument Verbetert Sinds 1956
    Hoe P&G het leven van de Belgische consument verbetert sinds 1956 Productlanceringen in België en overnames door P&G 1959 1990 1965 1993 EEN 60-JARIG SUCCESVERHAAL We zijn verheugd en trots dat we samen met u 60 jaar innovatie van P&G in België mogen vieren. Sinds we lang geleden, in 1956, onze eerste werknemer in dienst namen, zijn onze dagelijkse levens en gewoonten onvoorstelbaar veranderd. P&G was er altijd, met baanbrekende, innovatieve, ondenkbare producten. Maar voor een bedrijf als P&G is eigenlijk niets ‘ondenkbaar’. Onze 1966 1995 bedrijfscultuur is er één die uitdagingen omarmt als nieuwe op- portuniteiten. De niet-aflatende passie en gedrevenheid van onze Belgische teams doorheen die 60 fascinerende jaren is waarom we nu terecht kunnen stellen dat P&G België één van de juwelen is op de kroon van onze internationale onderneming. Ons Brussels Innovation Center heeft echt een essentiële rol ge- speeld in die geschiedenis boordevol innovaties. Het is uitgegroeid 1967 1997 tot een wereldwijd Center of Excellence voor was- en reinigings- middelen. Onze onderzoekers en ingenieurs stoppen jaren en jaren van onderzoek en ontwikkeling in elk product dat we op de markt brengen, waarbij ze altijd uitgaan van diepe inzichten in de behoef- ten van de consument. België kan terugblikken op een rijke traditie van ‘premières’. In België werd de eerste P&G-fabriek op Europese bodem geopend. 1971 1999 In België zijn de enzymatische poeders, vloeibare wasmiddelen en pods uitgevonden en geïntroduceerd. Vandaag, zestig jaar later, zijn heel wat van onze producten uitge- ® groeid tot iconische merken die elke Belgische consument dagelijks tegenkomt.
    [Show full text]
  • Cleaning and Disinfecting Your Home After the Flood
    Cleaning and Disinfecting Your Home After the Flood Cleaning of ¼ cup chlorine bleach per Hard Surfaces gallon of water or a product The four major steps to cleaning that is labeled with an EPA Mildew may be removed from many items after the flood are: registration number as a walls and similar hard surfaces with this solution: 1. Remove contaminated mud. disinfectant. After wiping or Shovel out as much mud as spraying with a disinfectant, • 1 gallon water possible, then use a garden put the item out in the sun, • ¾ cup liquid chlorine bleach if possible, for additional sprayer or hose to wash away • 1 cup trisodium phosphate natural disinfecting plus drying. mud from hard surfaces. (available in hardware and (See cleaners and disinfectants Start cleaning walls at the discount stores as TSP) bottom or where damage is chart, page 2.) worst. Remember to hose out Follow all safety precautions 4. Dry. heating ducts, disconnecting when using this strong solution. Ventilate with an entrance the furnace first. Wash a small area at a time. Rinse and exhaust opening for air quickly, and dry with a soft cloth. 2. Clean. to promote cross-ventilation. Scrub surfaces with hot water Place a fan in a window or door and a heavy-duty cleaner. with the fan to the outdoors. Scrub off all contaminants Seal the rest of the opening with Clothing with a brush. Rinse off soap. cardboard, plywood or blankets To remove mildew from clothing so the fan can create a vacuum. or textiles that are colorfast 3. Disinfect. Wood should have a moisture Soak in a solution of 2 tablespoons Bacteria can only be destroyed content of less than 15 percent liquid chlorine bleach and 1 quart by disinfecting or sanitizing.
    [Show full text]
  • Facing the Health Crisis, Procter & Gamble and Its Brands Are
    Facing the health crisis, Procter & Gamble and its brands are mobilized over time. The Group provides support in France and Europe through financial donations and essential products, the manufacture of hydroalcoholic gel in its factories and the "Together with the Red Cross" relay supported by the 12 ambassadors of 8 flagship brands of the Group : Always Discreet, Ariel, Braun, Gillette, Head & Shoulders, Oral B, Unstoppables and Venus. 23 April 2020, Asnières-sur-Seine, France The Procter & Gamble Group is committed in Europe and France to the fight against the coronavirus through a support plan and the mobilization of its ambassadors, to accompany communities, relief organizations and individuals affected by this global crisis. Procter & Gamble has made an initial donation of $10 million in P&G health and personal hygiene products, household products and disinfectant products, as well as a financial contribution of $1 million to the International Federation of Red Cross Societies to support its actions in Europe; donations that cover medical supplies, vital healthcare services and hygiene training for vulnerable people. These donations will enable Red Cross and Red Crescent volunteers and staff across the continent to continue saving lives and to continue their vital work on the front lines of the fight against VIDOC-19. In France, the group is committed through several actions. The Procter & Gamble brands and their ambassadors alongside the French Red Cross Through its brands - Ariel, Always Discreet, Braun, Head & Shoulders, Herbal Essences, Gillette, Oral- B, Unstoppables, Venus - the Procter & Gamble Group is committed to the French Red Cross with donations to support its action and enable the volunteers and staff of the French Red Cross to continue saving lives and to continue their essential work on the front line of the fight against VIDOC- 19.
    [Show full text]
  • Fabric Care Solutions
    PROFESSIONAL + = RESULTS Fabric Care solutions Also available in Bold, Fairy & Daz New Ariel Professional combines 5 core actions in one wash to deliver outstanding professional laundry results. Regular Colour The right detergent assortment The right form Liquids Liquids dissolve particularly quickly. They are great for pre-treating directly onto stains, especially useful for [OVZLTVZ[KPMÄJ\S[[VYLTV]L.YLH[MVYNYLHZ`Z[HPUZ - for example, oils, makeup etc. Powders *HUILKVZLKÅL_PIS`(YPLSWV^KLYZOV\SKILKVZLK KPYLJ[S`PU[V[OL^HZOPUNTHJOPULKPZWLUZLYKYH^LY The right variant .LU[SLULZZVUJVSV\YZ[VH]VPKK`L[YHUZMLY LZWLJPHSS`H[^HYT[LTWLYH[\YL Colour For the best Regular ^OP[LULZZYLZ\S[Z Wrap your guests in... Extra FRESHNESS* Extra SOFTNESS* SENSITIVE CARE Lenor also combines 4 extra Professional actions. Excellent water absorption Use Lenor and give your guests an amazing Ariel Only Ariel + Lenor Waterproof Coating (Torture Test) HM[LYZOV^LYL_WLYPLUJL ;OLPY [V^LS ^PSS WYV]PKL L_JLSSLU[ ^H[LY Excellent Excellent Absorbency Low Absorbency Absorbency absorbency, on top of great freshness and softness. Extra fl uffi ness* Washed with Washed with Regular Regular Detergent Detergent + Lenor Enhance your guests’ comfort by bringing L_[YH Å\MM` [V^LSZ HUK JYLH[PUN H S\_\YPV\Z feeling in the bathroom. Thanks to its technology, Lenor coats your linen’s ÄIYLZ[VWYV]PKLL_[YHÅ\MÄULZZMVY`V\YN\LZ[Z Easier to iron* Lenor’s softening ingredients increase the S\IYPJH[PVUVM[OLPUKP]PK\HSÄIYLZ^OPJOYLZ\S[Z Detergent Detergent PU SLZZ ^YPURSLZ HUK THRLZ P[ LHZPLY [V PYVU + Lenor Only This can help your staff to iron and fold more quickly.
    [Show full text]
  • EXTENSIONS of REMARKS April 29, 1970 EXTENSIONS of REMARKS
    13496 EXTENSIONS OF REMARKS April 29, 1970 EXTENSIONS OF REMARKS CLARENDON CITY HALL-LIBRARY them to "Use it and be the smartest young direct their lives. Only in this way will our PROJECT CALLED "A LESSON FOR people in God's world." problems of drugs, sex, liquor, and breaking AMERICA" Also speaking briefly were County Judge of the law and many other horrible problems Tom Catlett, Clarendon school superinten­ of our time ever come to an end. dent Glen Fugatt and Carver High School If Abbie Hoffman claims to be an Ameri­ HON. BILL ALEXANDER principal J. J. Lacy. can, he is absolutely wrong. An American OF ARKANSAS Mrs. Karl Neal, State Librarian, and former would never do or say the things he has to Clarendon resident, presented a framed life many students everywhere. IN THE HOUSE OF REPRESENTATIVES membership certificate in the Arkansas I wish that this man if so hooked on Wednesday, April 29, 1970 Library Association to Dr. Jacobs. communism be sent to USSR or any other On the Monroe County Library Board are country with this form of government and Mr. ALEXANDER. Mr. Speaker, in a Ewing Johnson, Holly l..irove, chairman, and that he be banned from our State of Kan­ day when most are inclined to trod the Dr. Lily Peter, Marvell, Mrs. Nollie Penning­ sas or any other State. He is a disgrace to heavily beaten path to Washington, D.C., ton, Clarendon, Mrs. Ruel Sain, Holly Grove, us all and if we put up with him and others to secure funds for building projects, the Doug Hunt, Brinkley, Cowan Meacham, Mon­ like him we are just as much a disgrace I citizens of Clarendon, Ark., have demon­ roe, and librarian is Mrs.
    [Show full text]
  • 2.2.9. Procter & Gamble
    1 Dirty recyclables of a Procter & Gamble brand Credit: Les Stone P&G has made no commitments regarding collection, and neither calls for legislation in this area nor mentions support for DRS. It high- lights different targets on its US environmental sustainability webpage6 than on its UK equivalent.7 At the time of writing, there was no reference to the development of reuse-and-refill delivery models for P&G products on their UK site;8 on its US site, however, the company highlights its 2019 participation in test programmes with TerraCycle’s Loop project in New York and Paris,9 in which its brands Pantene, Gillette and Venus were included.10 When it comes to reduction of virgin-plastic use, P&G states alternative materials will only be used ‘when it makes sense’, and that lightweighting, increasing recycled content and moving towards more concentrated products will take priority.11 However, this does not appear to involve an absolute reduction in the total number of single-use plastic-packaging units. It is also unclear what instances the company will consider using alternative materials in, and which types of materials. In another document on the company’s brand criteria for 2030, it states it will achieve ‘a meaningful increase in responsibly-sourced bio-based, or recycled or more resource efficient materi- als’;12 however, this commitment is nebulous because it does not include an actual target, timeframe or more detail on what ‘responsi- bly-sourced’ means. When it comes to minimum recycled content, P&G talks about ‘continuously innovating with recycled plastic’,13 and, according to As You Sow, has a recycled-content target of 8% for 2025.14 This is a very modest increase – from 6.3% in 2018.
    [Show full text]
  • Material Safety Data Sheet
    Page 1 of 5 The Procter & Gamble Company P & G Household Care Fabric & Home Care Innovation Center 5299 Spring Grove Avenue Cincinnati, OH 45217-1087 MATERIAL SAFETY DATA SHEET MSDS: RQ0701442 Issue Date: 05/14/08 FH/H/2007/LHLA-6ZRN32 FH/H/2007/LHLA-6ZBMYQ FH/H/2007/LHLA-6XYKUM FH/H/2007/LHLA-6ZKSGZ FH/H/2007/LHLA-6XTSV6 SECTION I - PRODUCT IDENTIFICATION Identity: Liquid Laundry Detergent (All 2X Concentrated Variations for Retail*) Brands: All 2X Ultra ACE & 2X Ultra ARIEL Concentrated Detergents (except 2X High Efficiency (HE) and 2X Simple Pleasures versions) (Ultra ACE Fragancia Original, Ultra ACE Free, Ultra ACE con Blanqueador Alterntivo Fragancia Original, ACE con Blanqueador Alternativo Brisa Limpia, Ultra ACE con un Toque de Downy Frescura Primaveral, Ultra ACE con un Toque de Downy Brisa Limpia, Ultra ARIEL Original, Ultra ARIEL con Blanqueador Alternativo, Ultra ARIEL con Febreze Frescura Campos Y Lluvia, Ultra ARIEL con Febreze Frescura Primavera Y Flores, Ultra ARIEL con la accion de Dawn) Emergency Telephone Number: 24hr P&G Operator – 1-800-879-8433 * This MSDS applies to all uses/handling of these products in a retail package for consumer home use. SECTION II - HAZARDS IDENTIFICATION Health Hazards (Acute and Chronic): Ingestion: May cause transient gastrointestinal irritation. Eye Contact: May cause mild, transient irritation. Inhalation: Transient irritation with prolonged exposure to concentrated material. Signs and Symptoms of Exposure: Ingestion: May result in nausea, vomiting, and/or diarrhea. Eye Contact: May cause stinging, tearing, itching, swelling, and/or redness. Skin: Prolonged contact with concentrated material may be drying or transiently irritating to skin.
    [Show full text]
  • Mit Den Ariel 3In1 Pods Jetzt Noch Nachhaltiger Waschen
    Mit den Ariel 3in1 Pods jetzt noch nachhaltiger waschen Die Ariel 3in1 Pods sind eine leistungsstarke, einfache und gleichzeitig nachhaltige Lösung, die über die reine Fleckentfernung hinausgeht. Dank starker Kompaktierung reicht ein einzelner Pod für eine volle Waschladung aus.1 Dadurch und dank weiterer Maßnahmen sind die Ariel 3in1 Pods in der Produktion, Logistik und Anwendung besonders nachhaltig: Beinhaltet bis zu 80 % weniger Wasser in der Formulierung als Ariel Flüssigwaschmittel² 100 % Strom aus erneuerbaren Quellen im Produktionswerk und keinerlei Entsorgung von Produktionsabfällen auf Mülldeponien Benötigt bis zu 40 % weniger Verpackungsmaterial und etwa 15 % weniger Lkws für den Transport3 Folie löst sich beim Waschen rückstandsfrei auf Die Produktform ermöglicht ein kontrolliertes, einfaches Dosieren und verhindert dadurch eine Überdosierung. Ein Pod ist ideal für eine volle Waschladung von 5 kg dosiert Durch das direkte Dosieren in der Wäschetrommel erreichen 100 % der waschaktiven Substanzen die Wäsche. Bei der traditionellen Dosierung von Flüssigwaschmitteln über die Einspülkammer kann bis zu 25 % des Waschmittels verloren gehen und somit nicht bis zur Wäsche gelangen4 C Starke Waschleistung auch bei niedrigen Temperaturen und bei kurzen Waschgängen Kein Zusatz von Konservierungsstoffen notwendig aufgrund hoher Kompaktierung Ariel 3in1 Pods – klein, kraftvoll und besonders effektiv Dank innovativer Reinigungstechnologien sorgen die Ariel 3in1 Pods für eine effektive Reinigung und tiefenreine Sauberkeit, auch bei niedrigen Temperaturen und kurzen Waschgängen. Die moderne Waschmittelrezeptur mit Reinigungs-, Faser- und Farbschutztechnologien verlängert die Lebensdauer der mit dem Produkt gewaschenen Kleidung, was sich langfristig positiv auf die Ressourcenschonung auswirkt. Dank verbesserter Formel löst sich die Folie der Ariel 3in1 Pods jetzt noch schneller auf, sodass die aktiven Inhaltsstoffe schneller an die Wäsche gelangen und für eine verbesserte Fleckenentfernung sorgen.
    [Show full text]