Laundry Planogram Two Metre Bay, Five Shelves

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Laundry Planogram Two Metre Bay, Five Shelves Laundry OL 1L OL 1L OL 1L Fabric Fabric Fabric Con Con Con 2nd scent FABRIC ENHANCERS LIQUID TABS LIQUIDS & GELS POWDERS Own Label Own Label Own Label Own Label Non-Bio Non-Bio Bio Powder Bio Powder Powder Powder POWDERS ADDITIVES Laundry Product List Two Metre Bay, Five Shelves Laundry Top Shelf 2nd shelf 3rd shelf 4th shelf 5th shelf OL Fab Con Surf Tropical Caps 10 wash Surf S&M Lavendar & Oriental Liq Bold Lav & Cam 10 wash PMP Own Label Bio Powder 18wash OL Fab Con 2nd scent Surf Lavender Caps 10 wash Surf S&M Trop Lily & Ylang Ylang Ariel Actilift 10 wash PMP Own Label Non Bio Powder Liq18 wash Fairy Fab Con PMP Daz Liq Tabs 12 wash PMP Daz Liquid 20 wash PMP Ariel Actilift 22 wash Surf Sunshine Lemon 10 wash Comfort Pure 750ml Bold Liqitabs Lav&Cam 12 wash Bold Liq Lav & Cam Liquid 20w Ariel Colour 22 wash Surf Tropical Oasis 10 wash PMP PMP Comfort Blue 750ml Ariel Bio Liq Pods 3in1 12 wash Ariel Actilift Liq 20w PMP Persil Bio 10 wash Daz Original 10 wash PMP PMP Comfort Sunshine 750ml Persil S&M Bio Caps 10 wash Persil Small & Mighty Bio 15 wash Persil Non Bio 10 wash Daz Original 25 wash Lenor Summer 22w PMP Persil S&M Non Bio Caps 10 wash Persil Small & Mighty Non Bio 15 Persil Non Bio 25 wash Daz Hand wash/Twin Tub 960g wash Lenor Summer 44w Fairy Liquid Tabs 12 PMP Persil Small & Mighty Non Bio 25 Fairy NB 10 wash PMP Febreze Fabric Refresher 500ml wash PMP Lenor Spring 22w PMP Ariel Bio Liquid Pods 3in1 19s Fairy Liquid 20 wash PMP Vanish Oxi 500g Lenor Spring 44w Ariel Colour Liq Pods 12s Ariel Actilift Colour Gel 16 wash Vanish Prewash Spray 500ml Lenor Meadow 22w PMP Fairy Liquid Tabs 12 PMP Ariel Actilift Gel 16 wash Ace Gentle Bleach 1L Lenor Unstoppables Fresh.

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Ariel Egypt: from Market Penetration to Fierce Competition
205 Chapter 13 Ariel Egypt: From Market Penetration to Fierce Competition Ahmed Tolba American University in Cairo (AUC), Egypt EXECUTIVE SUMMARY This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the market- ing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt. INTRODUCTION “Ariel will always be the brand of the people that provides superior cleaning no matter what “Ariel ranks number one top-of-mind brand in happens in the market, thanks to 13 years of road Egypt, ahead of even Coke and Pepsi! That’s shows and events that have brought Ariel so close an incredible success story,” said Hany Farouk, to the hearts and minds of Egyptian consumers.” Ariel Egypt Brand Manager, beaming at Waleed Smiling, Azmy added: “And don’t forget that Azmy, Account Manager of Saatchi & Saatchi, Ariel was the pioneer in introducing the reality the promotional company of Procter & Gamble concept in its campaigns, and competitors are (P&G), and at Hamed Ibrahim, its General Man- just trying to replicate our ideas.” Farouk took a ager. Ibrahim nodded in satisfaction, saying: deep breath and added: “But we need to save the position of Ariel Hand Wash in the market. We DOI: 10.4018/978-1-60960-583-4.ch013 Copyright © 2011, IGI Global.
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1 1 2 2 for Questions Regarding Prices on Large Quantity Orders, Please
1 2 Dear Valued Customer, Over the past few months, we have seen considerable increases in the gas and toll prices. Over the past ten years we were fortunate enough to offer our loyal customers 2% off. While we do strive to manage cost wherever possible and to minimize any price increase to our customers. We find it necessary to remove this discount effective 05/01/2019. Our continuing goal is to deliver the best possible quality and service with the most favorable economics. This adjustment will allow us to maintain our current levels of standards. We understand price adjustments of any kind will affect your business, but we hope you appreciate the efforts we have made to minimize the impact. We are committed to maintaining the high quality of products as well as service you have come to expect. We thank you for your understanding. Should you have any questions or concerns, please do not hesitate to contact us. Sincerely, ReGo Trading For questions regarding prices on large quantity orders, please Terms and Conditions email or fax us a list of the items $1,000 minimum order for free delivery within the 5 boroughs of NY, NJ & PA. you are interested in along with Tailgate delivery only. quantities. We can order special- Freight charge of $75 for orders under minimum. ty items direct from all major Call for rates outside the NJ/NY area. manufacturers. Easy ordering: All sales are COD cash unless arranged in advanced. Phone, Fax, Online or We ship paper products or specials only equal amount of the other products.
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Inspection Copy Inspection Copy
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Fabric Care Solutions
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Early Days 1970–1985
Olay Olay is an American skin care line. It is one of the top skin care retail brands in the world, except for Japan, and is one of Procter & Gamble's multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue. Early days Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin", a key ingredient. It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality. Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the „beauty secret‟ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials. Wulff and Lowe, who ran the company under the banner of Adams National Industries (ANI), did not sell the product to the trade, but waited for pharmacies to ask for it based on consumer requests.
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