SHOOT Digital PDF Version, August/Sept 2016, Volume 57
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www.SHOOTonline.com August/September 2016 Chat Room: John Leverence 6 VR & AR 18 DGA of Wise/courtesy Howard by Photo (From top left clockwise) DP James Hawkinson (l) and actress Alexa Davalos in The Man In The High Castle (photo courtesy of Amazon); Actor Jonathan Pryce (l) and director Jack Bender on location for Game of Thrones (photo courtesy of HBO); Claire Danes in Homeland (photo by Stephan Rabold/courtesy of Showtime). Top Ten Tracks 22 The Road To Emmy Part 14 Insights Into Game of Thrones, Homeland, The Night Manager, The Man In The High Castle, Black Sails 4 4 2016 Mid-Year Industry Report Card 8 (L-r) Andy Clarke of Publicis NY; Stacy McClain of Camp + King; Dave Damman of Grupo Gallegos; and Libby Brockhoff of Odysseus Arms Visual Effects & Animation Top Ten Chart 24 The world’s fastest video editing and color correction software! 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DaVinci Resolve Advanced Panel $29,995 Watch Video! www.blackmagicdesign.com Perspectives The Leading Publication For Commercial, Branded Content & Entertainment Production August/September 2016 By Robert Goldrich Volume 57 • Number 4 spot.com.mentary www.SHOOTonline.com EDITORIAL Publisher & Editorial Director “Causal Is The New Creativity” Roberta Griefer 203.227.1699 ext. 13 [email protected] Editor The title of this column REI’s “#OptOutside” produced by Tool Marketing category could one day change Robert Goldrich 323.445.6818 [email protected] was a comment made for Venables Bell & Partners, and Voda- its moniker to Social Impact, underscoring by Winston Binch, fone Romania’s “Sunday Grannies” from not just the branding but the responsibility ADVERTISING Digital & Print Rates & Information chief digital officer of McCann Bucharest. The latter helped to of those brands to accomplish something [email protected] Deutsch North America, during the AICP create a community for elderly women in positive for society at large. 203.227.1699 ext. 13 www.shootonline.com/go/advertise Show Road Tour in L.A. last month as part Romania, which had them socializing with Even the Next Virtual Reality category Advertising Production of a roundtable discussion in which AICP and cooking homemade meals for young saw two of its three honorees tied to social Gerald Giannone [email protected] Next judges talked about the honored people, thus breaking the loneliness and impact: Clinton Global Initiative’s “Inside 203.227.1699 ext. 12 work and trends in the industry. isolation experienced by many seniors. Impact: East Africa” and The New York OFFICES Binch, who served Main Office 256 Post Road East #206 as this year’s AICP Standing for something, doing good, being involved in a Westport, CT 06880 USA Next Website Jury 203.227.1699 Fax: 203.227.2787 positive cause have become necessary currency for brands. president, picked up West 323.445.6818 on an observation by fellow panelist Kirk And per the “OptOutside” initiative, REI Times’ “The Displaced.” Circulation Souder, co-founder of enso and president closed its retail stores on Black Friday so The latter also further punctuated 203.227.1699 ext 12 [email protected] of the Next Cause Marketing jury. Souder that their employees and customers could Binch and Souder’s social impact conten- Editorial Production Manager/Custom Reprints Michael Morgera noted that causal marketing was hardly instead enjoy the great outdoors, spending tion, winning the Most Next Award sig- 203.227.1699 ext. 11 [email protected] confined to the category he presided over the time around Thanksgiving to be with nifying best in show. The Displaced tells SHOOT Publicity Wire 203.227.1699 ext12 [email protected] as a judge. He related that six or seven of family and friends. the story of three children--from Syria, the Next categories had honored work that Standing for something, doing good, Ukraine and Sudan--who are refugees as a © 2016 DCA Business Media LLC. All rights reserved. took a social impact stand. He said that being proactively involved in a positive result of war and persecution. Vrse.works SHOOT and SHOOTonline are registered U.S. trademarks. No part of this publication may be reproduced, stored in any marketing for a positive impact was evi- cause have become necessary currency (now called Here Be Dragons) partnered retrieval system, or transmitted, in any form or by any means, dent, for example, in the Next Integrated for brands in order to connect with people. with the The New York Times and Google electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Campaign category with winners such as Souder conjectured that Next’s Cause to launch NYTVR with the VR film. Print Issues Subscription Service [email protected] POV By Kevin Shuster SHOOT (ISSN# 1055-9825) printed edition is published bimonthly for members by DCA Business Media LLC, 256 Post Road East, #206, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 Booked a VR Acting Gig? What You Need to Know USPS (06-234) SHOOT ePubs So you’ve heard the buzz have little control over where my Viewer tional virtual character within the scene. The SHOOT >e.dition weekly ePub is published on about “VR” and “360 is looking at any one point during the Everything is seen from the POV of that Friday. The SHOOT Dailies are published daily Mon.-Fri. Brand New[s] weekly ePub is published Wednesdays. videos.” Or perhaps film. Always stay engaged, always be in character — so you’ll need to make sure SHOOT Screenwork published Mondays. www.shootonline.com/subscribe you’ve seen a couple of character and remember that every facial you are looking into the correct camera(s) these experiences on YouTube or maybe expression and gesture is being watched to get the eye line correct SHOOTmobile even MilkVr.com – but what does this mean whether you’re talking or not. Where’s the Crew? Get the latest. Anytime. Anywhere. Any Location. Get SHOOT & SPW News texts on your Smart- for you, the actor? What should you expect Long Takes Again, because the cameras see all, phone by texting follow SHOOTonline to 40404 when you book a gig for a 360 shoot? This For VR shoots that do not include any no crew members, including the direc- in U.S. list will help you when the time comes: forms of interactivity (i.e. selectable “hot tor, can be in the scene. The crew must SHOOT is printed in the U.S.A. Always On spots), there will usually be one setup. be hidden or in another room. A work- Unlike a typical video/film shoot, in The camera rig will be positioned as a around I’ve used is to connect iPads, via scene means on camera. Actors are always first person POV, an object’s POV or a Wi-Fi, to the cameras in the room, allow- visible. Since these shoots use multiple third person POV. For example, if I’m ing me to see what was going on without SHOOT is a member of: cameras/multiple lenses to capture 360, shooting with a six-camera rig, all the ac- being in the room itself. it doesn’t matter where you are stand- tors will run the scene from beginning to Where are the LIghts? ing (unless you are hiding behind some- end without any interruptions. For the ac- For the most part, existing or practical thing), the cameras will see you, and thus, tor, flubbing a line or missing your block- lighting is all that will be present on the the viewer will see you. Think “Theater- ing leaves the take unusable, requiring ev- set. Any artificial lights, tripods, dollies, Find SHOOT online at: www.SHOOTonline.com in-the-Round.” The audience surrounds eryone to go back to first position. There etc.