Millennial Media Consumption Habits OVER
Millennial Media Consumption Habits Breaking Down The Data
We dug into our proprietary data on Millennials, further segmenting them based on their age and gender. If you want them to pay attention to your message then it’s time to stop lumping “Millennials” into one generic category. See some of the differences below.
FEMALE MILLENNIALS 18-26 USE MOBILE APPS FOR: - PHOTO/VIDEO SERVICES more likely to have - ENTERTAINMENT/LIFESTYLE clicked on 1-3 online - MUSIC PLAYERS AND STORAGE ads in the past 2 - HEALTH & FITNESS 37% months compared to - FOOD & DRINK other Millennials - CAPTURING & SHARING
HEAVIEST USERS OF MOST LIKELY TO READ: SOCIAL MEDIA PLATFORMS VOGUE COSMOPOLITAN SNAPCHAT YOUTUBE YIK YAK PINTEREST 231% 193% INSTAGRAM TWITTER
MOST LIKELY GROUP TO USE OVER THEIR LAPTOPS TO: - WATCH MOVIES - MAKE PURCHASES 135% - VIDEO CHAT - LISTEN TO MUSIC MORE LIKELY TO - READ MAGAZINES/BOOKS LISTEN TO MUSIC USING SPOTIFY TOP TV SHOWS VIEWED: JANE THE VIRGIN * GILMORE GIRLS * PRETTY LITTLE LIARS * THE FOSTERS CRAZY EX-GIRLFRIEND * FULLER HOUSE * ORANGE IS THE NEW BLACK
USE DESKTOP COMPUTER FOR: MALE MILLENNIALS 18-26 - TAKING PICTURES & VIDEOS more likely to spend - VIDEO CHATTING 40+ hours online per - READING BOOKS week than other & MAGAZINES 42% Millennials
MOST POPULAR HEAVIEST USERS OF SOCIAL MEDIA PLATFORMS: MUSIC PLATFORMS (ALL GENERATIONS) YIK YAK SNAPCHAT INSTAGRAM SOUNDCLOUD SAAVN 353% 178% 193% YOUTUBE RED APPLE MUSIC RHAPSODY TOP TV NETWORKS: more likely to read ADULT SWIM * CARTOON NETWORK the New York Times COMEDY CENTRAL * ESPN & ESPN 2 174% than the average FX * SPIKE TV * TRUTV * AMC American FOX SPORTS 1 * NBC SPORTS NETWORK ALSO READ: - WALL STREET JOURNAL more likely to watch - WASHINGTON POST the Daily Show with - LA TIMES 94% Trevor Noah - USA TODAY
FEMALE MILLENNIALS 27-34 USE MOBILE APPS FOR: - PHOTO/VIDEO SERVICES - HEALTH & FITNESS more likely to share - FOOD & DRINK on social media - SOCIAL NETWORKING every week than - CAPTURING & SHARING other Millennials 48% - BOOKS/EDUCATIONAL MATERIALS
MOST LIKELY GROUP TO USE MOST WATCHED CABLE NETWORKS: THEIR TABLET TO: - MAKE PURCHASES DISNEY JUNIOR MTV BRAVO - PAY BILLS - VIDEO CHAT 289% 119% 115% - LISTEN TO MUSIC - READ MAGAZINES & BOOKS MORE LIKELY TO WATCH NETWORK TV SHOWS THAN HEAVIEST MAGAZINE READERS OTHER MILLENNIALS:
VOGUE COSMOPOLITAN NEW GIRL * ONCE UPON A TIME GLAMOUR PARENTS BROOKLYN NINE-NINE * SCANDAL US WEEKLY PEOPLE HOW TO GET AWAY WITH MURDER MARTHA STEWART LIVING NASHVILLE * BLACK-ISH * GREYS ANATOMY
MOST LIKELY GROUP TO USE MOBILE DEVICE FOR: MALE MILLENNIALS 27-34 - PAYING BILLS - WATCHING VIDEOS & MOVIES more likely to be - READING BOOKS & MAGAZINES using mobile device - MAKING PURCHASES while watching 36% television TOP TV SHOWS VIEWED: MOST USE OUT OF ALL MILLENNIALS OF * SILICON VALLEY SOCIAL MEDIA PLATFORMS: * HARD KNOCKS PERISCOPE TWITTER LINKEDIN * BOJACK HORSEMAN * GAME OF THRONES 81% 37% 27% * THE SIMPSONS * AMERICAN DAD * WESTWORLD HEAVIEST NEWSPAPER READERS
more likely to use LA TIMES WALL STREET JOURNAL apps for business USA TODAY WASHINGTON POST 87% tools & productivity NEW YORK TIMES CHICAGO TRIBUNE © Resonate. All rights reserved. Get in touch to let us help you develop your Millennial targeting and activation strategy today! www.resonate.com