Report Information from ProQuest
March 01 2014 11:31 Table of contents
1. WHAM buys local channel Bibliography Document 1 of 1 WHAM buys local channel Author: Chao, Mary ProQuest document link Abstract: Mary Chao Staff writer The parent company of WHAM-TV (Channel 13) has acquired the local CW affiliate, which airs shows such as Girlfriends, Everybody Hates Chris, Smallville and Gilmore Girls. Full text: Mary Chao
Staff writer
The parent company of WHAM-TV (Channel 13) has acquired the local CW affiliate, which airs shows such as Girlfriends, Everybody Hates Chris, Smallville and Gilmore Girls.
The CW affiliate, WRWB (cable Channel 16), had been a joint venture of Time Warner Cable and Warner Brothers. Now it will be operated by Clear Channel Television's WHAM and will be renamed CW-WHAM, said Chuck Samuels, vice president and general manager of Channel 13, who will head both stations.
Terms of the deal were not disclosed.
The CW was created when Warner Brothers merged with UPN, taking the "C" from CBS, which owned UPN, and the "W" from Warner.
The Rochester station will remain on cable Channel 16 and will also be available as WHAM-DT on digital channel 13.2.
Samuels said the station will complement Channel 13.
"The CW has a very different target audience," he said. "While most networks such as ABC target (ages) 18 to 49, the CW targets 18 to 34, even 12 to 34."
The CW will help WHAM's already established news brand by reaching out to younger audiences, Samuels said. WRWB's operations in downtown Rochester will be consolidated into WHAM's facilities in Henrietta. Four staffers from the CW station will join WHAM and the station plans to hire three more people.
More stations are pursuing such multi-casting opportunities, said Scott Fybush, editor of industry newsletter NorthEast Radio Watch.
"This is not an uncommon thing around the country. Everyone is keeping an eye out."
New channels mean more marketing opportunities and potential additional revenue streams, Fybush said, noting that WROC-TV (Channel 8), the local CBS affiliate, has teamed up with WUHF-TV (Channel 31), the local Fox affiliate.
"It works out well for everybody," he said.
At WHEC-TV (Channel 10), the local NBC affiliate, a 24-hour weather channel was established at the beginning of the year to take advantage of the digital multi-casting capabilities, said Arnold Klinsky, vice president and general manager.
"We're in discussion all the time with ideas with what to do with those other channels," Klinsky said.
Bids for parent
At least two purchase offers are expected for Clear Channel Communications Inc., the Texas-based parent of WHAM-TV (Channel 13), WHAM-AM (1180) and other Rochester radio stations.
A joint bid is likely from Providence Equity Partners, the Blackstone Group and Kohlberg Kravis Roberts & Co. Another consortium includes Bain Capital, Thomas H. Lee Partners and the Texas Pacific Group.
Subject: Television networks; Television stations; Radio stations Publication title: Rochester Democrat and Chronicle Pages: D.10 Publication year: 2006 Publication date: Nov 14, 2006 Year: 2006 Section: Business Publisher: Gannett Co., Inc. Place of publication: Rochester, N.Y. Country of publication: United States Source type: Newspapers Language of publication: English Document type: News ProQuest document ID: 441894369 Document URL: http://search.proquest.com/docview/441894369?accountid=47680 Copyright: Copyright 2006 - Rochester Democrat and Chronicle NY - All Rights Reverved Last updated: 2012-12-28 Database: Gannett Newsstand Bibliography Citation style: APA6
Chao, M. (2006, Nov 14). WHAM buys local channel. Rochester Democrat and Chronicle. Retrieved from http://search.proquest.com/docview/441894369?accountid=47680 Contact ProQuest Copyright © 2014 ProQuest LLC. All rights reserved. - Terms and Conditions