Quick viewing(Text Mode)

Not Your Average Festival...Be Part of Something Different

Not Your Average Festival...Be Part of Something Different

NOT YOUR AVERAGE FESTIVAL...BE PART OF SOMETHING DIFFERENT.

CAITLIN MCFARLAND / CO-FOUNDER EMILY GIPSON / CO-FOUNDER JUNE 6-9, 2013 [email protected] [email protected] AUSTIN, 310.809.6854 310.927.1958 3 DAYS 4 VENUES UNFORGETTABLE

WEEKEND The first ATX TELEVISION FESTIVAL took place June 1-3, 2012 with over 1 700 attendees gathering in Austin, TX to watch television on the big screen, relive favorite series, discover new ones, get inspired, and discuss what’s to come in the OVER the most influential pop culture medium. 25TV WHAT EXACTLY IS ATX TELEVISION FESTIVAL? It’s an outlet for television geeks to come together with the creators and casts of 700 their favorite series to experience the TV medium in a way that’s never been done SHOWS TV GEEKS before. We call it TV Camp for grown-ups.

Festivals create , and so does television. Whether a series lasts 10 episodes or 10 years, it establishes a long-standing and loyal following. At ATX, we are celebrating television, creating opportunities for fans and industry alike to experience their favorite series (or discover a new one) within the community they create; and ultimately taking the “water cooler” conversation public. With screenings, panels, parties, premieres, and more TV than you can imagine, ATX has become a must-do on every TV-lover’s list. TV CA75ST, CREATORS, CREW “THERE’S NO OTHER FESTIVAL LIKE THIS.” -ROB CORDDRY SPONSORSHIP OPPORTUNITIES

What’s the best way to reach a TV audience that has grown accustomed to fast- forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.

WEBSITE Join us now and be where our viewers are coming for updates, videos, and schedules, as they anxiously await the next ATX Festival.

BADGES & LANYARDS These are the most important items our attendees get upon arrival at the festival. Required for all festival events, this is the perfect product placement as our attendees take pictures with their favorite TV stars.

REGISTRATION BAGS Each attendee receives one, then carries it around throughout the weekend; it’s not just our attendees that see your logo, but the rest of Austin who are inquiring about what they’re missing out on.

OFFICIAL FESTIVAL PROGRAM As attendees plan out their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 1000+ avid TV fans.

SIGNAGE Banners, step & repeats, car magnets, posters, food/beverage tickets -- be everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.

SCREENINGS/PANELS Ever wonder what your favorite TV show looks like on the big screen? “It’s epic,” one Vampire Diaries fan told us at last year’s festival. Now, imagine your company’s logo before the screening starts and projected during our Q&A’s and panels, capturing TV fans in their element.

OPENING NIGHT See your name in lights on the historic State Theatre’s marquis in the heart of downtown, behind our guests on the red carpet step & repeat, and on the big screen before and after a world premiere episode!

EVENT SPONSOR Whether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception or Super Secret Happy Hour, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.

** Sponsorship Packages and Costs availabile upon request 2012 STATISTICS & DEMOGRAPHICS

SERIES BREAKDOWN GENDER BREAKDOWN

13 Current 1 Unaired 60.4% Female 39.6% Male

4 Premieres 5 Past Favorites

AGE BREAKDOWN TICKETHOLDER BY LOCATION

Under 25: 25% 36-50: 29% 67% Texas 4% CA

26-35: 37% Over 50: 9% 6% NY Various States: FL, AR, MI, MN, NC, IL, OK, GA, WY, PA, NJ, Canada SCREENINGS “THIS IS THE FIRST At ATX, fans have the opportunity to watch over 25 of their favorite episodes, or discover something new, on the big screen at Austin’s acclaimed Alamo Drafthouse theater, followed by Q&A’s from cast/crew. We strive to screen past favorites, TELEVISION FESTIVAL cancelled-too-soon, current hits, and episodes/pilots you’ve never seen. I’VE HEARD OF AND 2012 SCREENINGS INCLUDED Firefly, , , Lone Star, Awake, New Girl, Once Upon a Time, Friday Night Lights, , Royal Pains, Suits IT’S REALLY A LOT

PANELS OF FUN!” Our panels take place at the Stephen F. Austin Intercontinental Hotel and range from breakout topics on the industry’s future, technology, series reunions, - conversations with television leaders, and spotlights on networks’ upcoming lineups.

2012 PANELS INCLUDE Women on TV, Television Fantasy Goes Mainstream, Friday Night Lights Revisited, TBS: very funny., Music On Television, Conversation with , Bill Lawrence & , Childrens Hospital & NTSF:SD:SUV::, The Creators

ATTENDEES Over 75 of TV’s elite came to Austin for the first annual ATX Television Festival; they included network executives, creators, writers, and cast & crew including music supervisors, musicians & editors.

2012 INCLUDED ATTENDEES Jason Katims, Rob Corddry, Bill Lawrence, , Julie Plec, Betty Thomas, Peter Billingsley, , Judy Greer, Mark Schwahn, Kyle Killen, Liz Tigelaar, Ken Marino, Paul Scheer, Neil Flynn, Scott Wolf, Jose Molina, and more. 2012 SPECIAL EVENTS

OPENING NIGHT kicked off with a packed red carpet, screenings of the Season 4 premiere of USA Networks’ Royal Pains and Suits, and an exclusive Q&A with cast and producers. The after party moved next door to Stephen F’s lounge where ATX official sponsor Tito’s Vodka served Texas Sippers specialty cocktails, and guests danced to live music by Landon Pigg & , as well as the Austin- based band Alpha Rev.

HASBRO STUDIOS AND THE HUB PRESENT SATURDAY MORNING CARTOONS captured the hearts of a room full of 300 pajama- clad kids (big and small) during this free family friendly event. ATX sponsor Batter Blaster served up pancakes, while My Little Pony, Transformers, and the world premiere of Kaijudo: Rise of the Duel Masters played following a special introduction from Scott Wolf (Party of Five, the voice of Kaijudo). To complete the fun, families had the opportunity to dress up in our photo booth and spin the Hub giveaway wheel with special cartoon themed prizes!

THE INDUSTRY RECEPTION gave our panelists some time to interact with each other and catch up with old friends at Austin Studios. With sponsors Tito’s Vodka, Treaty Oak Rum, and the Bacon Bus food truck, our friends from LA and had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas.

FRIDAY NIGHT LIGHTS COMMUNITY OUTDOOR SCREENING brought out the cast and executive producer of Austin’s most beloved show. Armed with lawn chairs, picnic baskets and coolers, over 500 new and old fans of the show came together at Hotel San Jose to listen to live music by cast members and watch the show’s finale, while the crowd cheered in unison, “Clear eyes, full hearts, CAN’T LOSE!” “IT’S EVERYTHING I COULD WISH FOR; I’M REALLY HAPPY TO BE DOING THIS.” - JULIE PLEC 2012 SPONSORS

NETWORKS AND STUDIOS

2012 ATTENDING PRESS *SELECT REPRESENTATION

PRINT: 8*

TV: 6*

RADIO: 4*

WEBSITE: 41*

SOCIAL MEDIA FOR ATX FESTIVAL

TWITTER increased 40% FACEBOOK increased 30% during festival during festival weekend. Week of: 3500 mentions, 800 retweets; with a true reach of 16,000 ADVISORY BOARD Betty Thomas Julia Kebbel Kelly Brown Emmy winning Director & Actor, 3rd VP of the DGA Marketing & Promotions for Universal Studios Emmy Nominated Reality TV Producer Richard Linklater, Regina DiMartino Robyn Ross Austin Film Society, Writer & Director Former EVP of Marketing for TLC & Fox TV Studios Staff Editor, TVGuide.com Bill Lawrence Bryan Seabury Creator (, , ) Actor (The Vampire Diaries, ) VP of Drama Development, CBS Ben Blacker Tricia Linklater Laura Kincaid Nerdist Writers Panels Technicolor Sound at Paramount Texas Film Commission Peter Billingsley Kristen Mullarkey Dina Hillier Executive Producer (Dinner for Five, Sullivan & Son) MTV Networks Former VP Comedy Development, Sony Pictures Television Julie Plec Liz Tigelaar Ahmed Ahmed Creator (The Vampire Diaries) Creator & Writer (, , Nashville) Actor, Writer, Director Ben Spector Kyle Killen Producer (The ) Creator (Lone Star, Awake)

“IT’S ABOUT TIME. IT’S REALLY IMPORTANT. I HOPE IT’S AROUND FOREVER.” -SCOTT WOLF

WHO ARE WE

Caitlin McFarland and Emily Gipson have been in the film and television industries for over a decade. Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca. Her love of the industry and festivals have led her to create a similar experience for a medium with even more pop culture influence and an untapped potential for community-building. Emily Gipson has spent her years in the industry working on the studio and network side for Fox, TLC, Discovery, and Fox TV Studios. She has seen the ins and outs of the business side of the entertainment industry, and ATX Television Festival was the perfect place to apply her extensive experience and knowledge. And her passion for music makes her a perfect fit to develop a festival in Austin, the live music capital of the world.

Top View