DESKTOP PUBLISHING

OVERVIEW

Participants produce a notebook containing a news release, a three (3)-column newsletter, and a poster. Each of these publications to attract students to the TSA organization. The news release and newsletter would give details about the TSA program at the school, state, and national levels, and TSA competitions. In this event, students have the problem that demonstrates their ability to use the computer to opportunity to compete design and edit materials for in-house publication. using the computer and software of their PURPOSE choice. Participants are provided with the opportunity to demonstrate an understanding of desktop publishing software and the technology used to prepare three (3) common publication formats.

ELIGIBILITY

Participants are limited to one (1) individual per state, one (1) entry per individual.

TIME LIMITS

A. Entries must be started and completed during the current school year.

B. Participants have a thirty (30)-minute set-up time before the event. There is no C. Participants have two and one-half (2½) hours to complete the on-site problem. event. Everyone who ATTIRE enters participates in

Business Casual dress as described in Competitive Events Attire is the on-site activity. the minimum requirement.

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PROCEDURE

A. Participants check in their entries at the time and place stated in Students should the conference program. not use templates for B. Entries are reviewed by evaluators. this event, but instead C. Participants report to the event area at the time and place stated create publications in the conference program for the on-site component. from scratch that D. Participants are allowed thirty (30) minutes to set up before the event. incorporate the basic principles of design. E. Participants are provided with the publishing problem and are allowed two and one-half (2½) hours to complete their entry.

G. All winning entries, digital and hard copy, become the property of TSA, Inc.

H. Participants pick up their entries from the display area at the time and place stated in the conference program.

REGULATIONS

A. The notebook publication items (a news release, a three (3)-column newsletter, and a poster) must follow these guidelines: Read the General 1. The notebook items should be developed in color on white Rules and Regulations 8½" x 11" paper. Color, preprinted, or designed paper may in the front of this guide not be used. 2. Clip art may be used. No templates may be used. for information that 3. The notebook items must have applicable headings. The applies to all of TSA’s content of the notebook items must be appropriate for competitive events. viewing at the national TSA conference. Any notebook that includes images depicting sex, drugs, tobacco, gangs, 4. The news release and poster should be printed only on one (1) side of a white 8½" x 11" sheet of paper. 5. The newsletter may be printed on both sides of a white 8½" x 11" sheet of paper. 6. All items should be put in clear sheet protectors and placed in a notebook, which should be a standard three (3)-ring binder. Additional items may not be included. school name and city. Participants are not to identify themselves or other members of their chapter in their publications.

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B. Participants supply their own computer work station with USB for the on-site portion of the event. A laptop computer is recommended. Anyone who does not provide these items will not be allowed to compete in the on-site event. name and city. 2. Clip art may be used. No templates may be used. 4. Participants leave the event room only with permission from the event coordinator. 5. The on-site project should be saved and submitted when elapses. 6. All entries become the property of TSA, Inc. and will not be returned after judging.

EVALUATION

Evaluation is based on points earned for notebook development, for pre-press abilities, for the solution to the on-site problem, and for the information.

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STEM INTEGRATION

This event aligns with the STEM educational standards noted below. Please refer to the STEM Integration section of this guide for more information.

Science, Technology, Engineering, Mathematics

PRIMARY LEADERSHIP SKILLS

Leadership skills promoted in this event:

complete and presentable. Suggested leadership lessons: Promote It and Put It Together HAT To Be Creative and Invention Mishap solve a problem. Suggested leadership lessons: Effective Brainstorming and Problem Solving Steps

Additional leadership skills promoted in this event: decision making, evaluation, organization

TSA AND CAREERS

This competition connects to one or more of the career areas featured in the TSA AND CAREERS section of this guide. Use The 16 Career Clusters chart and the TSA Competitions and The 16 Career Clusters grid as resources for information about careers.

CAREERS RELATED TO THIS EVENT Advertising or marketing executive Editor or copy editor Corporate communications manager Writer

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DESKTOP PUBLISHING EVENT COORDINATOR INSTRUCTIONS

PERSONNEL

A. Event coordinator

B. Evaluators for notebooks, two (2) or more

C. Evaluators for on-site activity, two (2) or more

MATERIALS

A. Coordinator’s notebook, containing: 1. Event guidelines, one (1) copy for the coordinator and for each evaluator 5. Pens for evaluators 6. Results envelope B. Tables for computer systems (2' x 4' minimum, each), one (1) per participant

C. Chairs, one (1) per participant

RESPONSIBILITIES

A. Upon arrival at the conference, report to the CRC room and check the contents of the coordinator’s notebook. Review the assistants have been scheduled.

B. Inspect the area(s) in which the event is being held for appropriate set-up, including room size, chairs, tables, outlets, etc. Notify the event manager of any potential problems.

C. Check in the entries at the time stated in the conference program. Anyone reporting who is not on the entry list may check in only Late entries are considered on a case-by-case basis and only when the lateness is caused by events beyond the participant’s control. Requirements for attire do NOT apply during check-in.

D. Place an entry number in the lower right-hand corner of the notebook. Position the displays for evaluation and viewing. Secure the entries in the designated area.

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procedures, and regulations. If questions arise that cannot be answered, speak to the event manager before the event begins.

F. Evaluators independently review each entry and complete the

G. Inspect the area(s) in which the on-site activity is being held for appropriate set-up, including room size, chairs, tables, outlets, etc. Notify the event manager of any potential problems.

H. Meet with your evaluators for the on-site activity to review time limits, procedures, and regulations. If questions arise that cannot be answered, speak to the event manager before the event begins.

I. Begin the event at the scheduled time by closing the doors and checking the entry list. All participants and evaluators should be in the room at this time. Participants not present may be entry list or must have approval of the CRC chairperson.

J. Evaluators monitor the participants during the on-site activity, form.

drive to a designated computer, which will be used by judges for viewing and evaluating.

L. For participants who violate the rules, the decision either to deduct 20% of the total possible points or to disqualify the coordinator, and a CRC manager; all must initial either of these actions on the rating form.

M. Evaluators total the scores from the display and the on-site problem for each participant and then calculate the average discuss and break any ties for the top ten (10) placements.

results envelope to the CRC room.

O. If necessary, manage security and the removal of materials from the area.

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DESKTOP PUBLISHING column spaces below. Record scores in the 2013 & 2014 OFFICIAL RATING FORM HIGH SCHOOL News Release (30 points) Minimal performance Adequate performance Exemplary performance CRITERIA 1-4 points 5-8 points 9-10 points

Evaluators: Using minimal (1-4 points), adequate (5-8 points) or exemplary (9-10 points) performance levels as a guideline, record the scores earned for the event criteria in the column spaces to the far right. The X1 or X2 notation in the criteria column is a multiplier factor for determining the points earned. (Example: an “adequate” score of 7 for an X1 criterion = 7 points; an “adequate” score of 7 for an X2 criterion = 14 points.) Layout and design The layout does not resemble a The layout resembles a standard The news release is concise, (X1) news release, includes most encompasses all standard layout missing essential design elements design elements, has few elements, attracts the reader’s to attract the reader’s attention. mistakes, and grabs the reader’s attention, and has creativity at the attention. forefront of the design. Content The release lacks the necessary The release contains the elements The release contains all elements (X1) meeting, but lacks creativity; only TSA meeting, and is written in a place, and fails to inform readers facts are included, resulting in creative and entertaining style about TSA as an organization. a release that may not attract that would appeal to and attract potential TSA members. potential TSA members. Effectiveness The news release does not The news release conveys the The news release can be easily (X1) convey the intended message intended message, but it contains understood and interpreted, with exceptional use of related graphics and text. SUBTOTAL (30 points)

Newsletter (40 points) Minimal performance Adequate performance Exemplary performance CRITERIA 1-4 points 5-8 points 9-10 points Creative layout and The layout is adequate for a The layout is exceptional graphics standard three-column newsletter standard three-column newsletter, and draws the reader to key (X1) but it does not draw the reader to information conveyed; the elements; graphics are either non- key information; the graphics are graphics are well placed, adequate but may appear as an exceptional and enhance the or of poor quality. afterthought of the design. overall design. Content The newsletter does not provide The newsletter provides basic The newsletter provides clear (X1) details about TSA at the school, details about TSA at the school, details about TSA at the school, state, and national levels, but it state and national levels; it does not include information about does not include TSA high school includes concise, accurate current TSA high school events. information about each TSA high school event. the events. Effectiveness The newsletter does not The newsletter conveys the The newsletter’s message is (X1) effectively convey the intended intended message, but it is concise and organized in a way verbose and contains some that is easily understood and interpreted, with exceptional use that detract from the design and or graphics that do not support the of related graphics and text that theme. theme. promote the theme.

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DESKTOP PUBLISHING (continued) Newsletter (40 points) (continued) Incorporation of graphic The graphic design does not The graphic design is missing one The graphic design is clearly design principles incorporate or embody the or two of the design principles, aesthetically pleasing, with all (X1) following design principles: but it still provides a layout that is design principles incorporated into alignment, consistency, contrast, generally aesthetically pleasing. the overall design and layout. unity, white space, balance, proportion. SUBTOTAL (40 points)

Poster (30 points) Minimal performance Adequate performance Exemplary performance CRITERIA 1-4 points 5-8 points 9-10 points Layout and design The poster’s layout does not Most elements of poster design The poster is concise and (X1) are followed, few mistakes are encompasses all standard layout made in the layout, and it grabs elements, with creativity at the brochure design elements. the reader’s attention. forefront of the design. Content The poster does not contain the The poster contains elements and The poster contains all the (X1) elements necessary to promote a elements necessary to promote TSA meeting but lacks creativity, which results in a poster that in a creative and entertaining describe TSA as an organization. may or may not attract potential way that would attract potential members. members. Effectiveness The work does not convey the The work conveys the overall The message is easily understood (X1) intended message appropriately intended message, but it contains and interpreted, with exceptional use of related graphics and text. graphics. SUBTOTAL (30 points)

Solution of On-site Problem (50 points)

Minimal performance Adequate performance Exemplary performance CRITERIA 1-4 points 5-8 points 9-10 points Layout and design The design does not incorporate The design is missing one or two An aesthetically pleasing design is (X1) or embody the design principles of design principles, but the overall provided, with all design principles alignment, consistency, contrast, layout is generally aesthetically incorporated into the layout and unity or white space. pleasing. design. Solution to project Three or more attributes of the Two or fewer attributes of the None, or only one, of the attributes (X2) solution’s criteria are missing. solution’s criteria are missing. missing. Effectiveness The solution does not convey the The solution conveys the intended The message is easily understood (X1) intended message appropriately message appropriately, but it and interpreted, with exceptional use of related graphics and text. graphics. or graphics. Originality The design does not incorporate The design is adequate, but it is The design is truly unique and (X1) or embody the principles of missing up to three applicable includes almost all applicable creativity: freshness, idea principles of creativity. principles of creativity. cultivation, realness, bravery, signaling. SUBTOTAL (50 points)

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DESKTOP PUBLISHING (continued)

Rules violations (a deduction of 20% of the total possible points) must be initialed by the evaluator, coordinator and manager of the event. Record the deduction in the space to the right.

(To arrive at TOTAL score, add any subtotals and subtract rules violation points, as necessary. Check your math twice!) TOTAL (150 points)

Comments:

I certify these results to be true and accurate to the best of my knowledge. Evaluator

Printed name: ______Signature: ______

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