Communicating World Heritage a Guide for World Heritage Information Centres 2

Home , Goslar, Messel pit, Rammelsberg, Wismar

Communicating World Heritage A Guide for World Heritage Information Centres 2

A Guide for World Heritage Information Centres Communicating World Heritage German Commission for UNESCO Information Centres for World Heritage – Communicating World Heritage A Guide

3 7 1. 1. 11 4 Acknowledgements About this guide About this List of abbreviations 6 9 14 14 13 12

Guidelines and publications international framework selected Other Operational GuidelinesOperational for the Implementation documents of the of Convention concerning the Protection the World Cultural and Natural Heritage (2017) Heritage Natural and Cultural World the UNESCO WorldUNESCO Convention (1972 Heritage

framework andoperational Heritage – regulatoryHeritage Communicating World guidelines

)

and stakeholders partners cooperation concepts, Operating 26 Wismar” and Stralsund of Centres Tendering process 32 (inGermany)for centres information of sources financing possible Selected Excursus 31 The planning of financing 30 “Town Bamberg” of site Heritage World UNESCO the in centre World pop-up visitor Heritage the – WorldUNESCO and participation civic Heritage 4 Study Case 28 “Historic site Heritage World UNESCO the of as the an example taking centre, information for World information study Concept Heritage 1 Study Case 21 World UNESCO with in connection Heritage institutions two the between differences and Museum versus Similarities centre. visitor Excursus 18 point A communication as concept starting 18 2. 17 city of Wismar – on the use of a monument amonument of use the –on Wismar of city The World House in Heritage the Hanseatic 3 Study Case 25 Site” Fossil Pit “Messel site Heritage World UNESCO the of example in centre Visitor a new building using the 2 Study Case 23 the location Selecting 22 Water Management System” Harz Upper and Town Goslar of Historic World site “Mines of Heritage Rammelsberg, UNESCO extensive the of use productive –centres development of tourism and

planning phase ofbeginning at the the First stepsbefore and

A Guide for World Heritage Information Centres Communicating World Heritage Contents and Upper Water Harz Management System” “Mines of Town Rammelsberg, Historic of Goslar site Heritage World UNESCO the of part the museum and mine visitors of Rammelsberg, of example the on based Alle” für “Reisen 6 Study Case 46 all for Accessibility 43 personnel centre Information 42 signage Internal and external 41 furnishings exhibition and equipment Scenography, technical 40 of Regensburg Stadtamhof” with town “Old site Heritage World UNESCO the from –experiences centres visitor and in information establishing factors Success 5 Study Case 37 design Structural 36 3. 35

“hardware” considerations on Suggestions and

Accessibility for all for Accessibility 59 and methods formats Communication 58 Target groups for communication 56 site “Wadden Sea“ Heritage World UNESCO the of part Hooge, of island on the Station Wadden Sea Conservation Development (ESD)Sustainable – the of implementation Holistic Education for 9 Study Case 54 site Heritage World Site”, aUNESCO Fossil the Pit of “Messel example the on based and education cooperation Communication, World & Global Heritage Geoparks: 8 Study Case 53 and Wismar” Stralsund of Centres site “Historic Heritage World UNESCO the of part Stralsund, in exhibition Heritage World the of topic introductory –the Mankind” of “Heritage 7 Study Case 51 content Communication 50 4. 49

“software” considerations on Suggestions and

5 6 Acknowledgements examination of guide. examination this critical her and input technical her for Dornbusch Simone Dr. to due are Ramona thanks of guide. Special this relevance practical to the contribution a significant made who studies, case the of authors the thank to like we would Furthermore, • • • • organising and shaping the workshops: for institutions and people following the thank to like we would particular, In managementHeritage in Germany and beyond. World of field the in practitioners and experts other as well as centres, visitor and centres information Heritage World on workshops the of participants the all of cooperation productive the and dialogue critical and open in engage to lingness wil the commitment, active the without possible been have not would guide This of City Hanseatic the of Culture Tourism and Heritage, World for Office The The Department for World Heritage of the Ministry of Culture and Media of of Media and Culture of Ministry the of Heritage World for Department The Hagmann for the invitation to Bad Buchau in October 2018 October in Buchau Bad to invitation the for Hagmann mitHeimatpflege Federseemuseum Bad Buchau e. und Altertumskunde (the Verein für Buchau Bad in Museum Federsee the with Heritage Local and Archaeology for Association the Buchau, Bad of town the Stuttgart, of Council Regional the at Monuments of Preservation the for bauten-Informationszentrum Office the State of Baden-Württemberg) Pfahl- (The Baden-Württemberg in Dwellings Pile for Centre Information 2018 inApril and toArmenat her for Goslar colleagues, the invitation The Foundation for World represented in the Harz, Heritage by Dr. Manuela Wismar in September 2017 to invitation the for team, his and Huschner by Norbert represented Wismar, 2017 May and April in Hamburg to invitations two for and dialogue the initiating for colleagues, his and Paulowitz by Bernd represented Hamburg,

V.)Sabine andespecially

A Guide for World Heritage Information Centres Communicating World Heritage List of abbreviations GAP G DUK D ESD Education E for Sustainable Development ICCROM I ICIP UNESCO U OWHC OUV O IUCN ICOMOS UNHCR Cultural Organization

German Commission for UNESCO

for Sustainable Development Global Action Programme onEducation Preservation andRestoration of Cultural Property International Centre for the Study of the Outstanding Universal Value International CouncilonMonuments andSites United Nations Educational, Scientific and Organization of World Heritage Cities International Union for Conservation of Nature United Nations HighCommissioner for Refugees Heritage Sites on Interpretation andPresentation of Cultural ICOMOS International Scientific Committee

7 take place? Where cancommunication be communicated? Which content should stakeholders beinvolved? How can differentthe resources?and financial often-dwindling personnel particularly facein the of communication succeed, How can World Heritage 8

A Guide for World Heritage Information Centres Communicating World Heritage About this guide About this 1 centres. actuallyforused these less of the names communication, regard- for WorldHeritage local or regional centres describe all types of centres”mation to “inforcollective term This guideuses the

communication strategy, World information centres Heritage and involvement citizen planning, tourism of interface the at position their In place? take communication can Where communicated? be should content Which involved? personnel and financial resources? How can the different stakeholders be different the canHow resources?financial and personnel often-dwindling of face the in particularly succeed, communication Heritage World can How challenges: many poses task communication this time, same At the Heritage. World in involved those all of work the in role acentral plays communication Heritage World aresult, As themselves. committed have 1972 of Convention Heritage World the to Parties States all which to tasks central the of one is preservation its and Heritage World about knowledge Imparting local and regional level and will be updated with future experience and findings. and experience future with updated be will and level regional and local a at management Heritage World in practitioners for atool is it Rather, tions. solu and possibilities of list exhaustive an provide to claim not does guide This used. be to methods the and groups target of definition the activities, nication commu of content the comprises This discussed. is “software” the section, last and fourth the In centres. information of accessibility physical the and personnel equipment, other and technical design, building is, that “hardware”, called have we topic the at looks section third The examined. are financing of questions all, above and, location of choice studies, feasibility concepts, project Here, phase. planning the of beginning the at made be must that decisions fundamental on focuses section The second andsibility Education Development. for Sustainable acces of terms in example, for centres, information designing for reference of other Convention, international andHeritage national provide frameworks points World the of Implementation the for Guidelines Operational the and Convention framework for World In communication. addition Heritage to the World Heritage regulatory the outlines section first The sections. four into divided is guide The centres. information operating and establishing planning, when considered be should that solutions potential and questions pragmatic very explore to is guide this of aim The practice. good and challenges realisation, of means possible illustrate to used are which Germany, in sites Heritage World from studies case and information by selected supplemented form, structured a in experiences of exchange this of results the presents Centres” Information Heritage World for –AGuide Heritage World “Communicating publication This in were Wismar, Hamburg, organised Buchau. and Bad Goslar participants 60 over with workshops five of atotal 2018, and 2017 In learning. peer-to-peer and transfer knowledge expertise, of exchange the for aplatform created centres, idea and, in of the form workshops about World information and visitor Heritage this up took UNESCO for Commission German the of Heritage World for Division the framework of World Together management. Heritage the partners, with within topic this discuss to wish the expressed therefore sites Heritage World information centre or centre to visitor World House. Many Heritage German from varying names their with centres, information establish to decided have sites Heritage World of numbers increasing countries, other in as Germany, In Heritage. World of topic the with population local for communicationinstrument to familiarise and international both visitors the

1 represent a proven represent

- - 9 -

1. Communicating World Heritage – regulatory framework and operational guidelines

12 UNESCO World Heritage Convention (1972)

13 Operational Guidelines for the Implementation of the Convention concerning the Protection of the World Cultural and Natural Heritage (2017)

14 Other selected international framework documents

14 Guidelines and publications

10 11 UNESCO World 12 Heritage Convention 2. 2. 1. Article 27 4 Article (1972),excerpts original text:from the of the WorldCulturaland Natural Heritage Convention concerning the Protection of World Heritage asa whole. preserving the OutstandingUniversal Value of aspecific World Heritage siteand the activity of informing andsensitisingstakeholders about the significanceof (Article 4). In this context, communication signifiesboth aneducational task and and conservation of World Heritage sitesasresponsibilities of the States Parties on apar communicationwith the identification, protectionputs which 1972, Communication isoneof the central ideasof the World Heritage Convention of defined in Article 1 and2of the Convention. appreciation andrespect by their peoplesof the cultural andnatural heritage and inparticular by educational andinformation programmes, to strengthen The States Parties to this Convention shallendeavour by allappropriate means, tening this heritageandof activitiescarriedoninpursuance of this Convention. They shallundertake to keep the publicbroadly informed of the dangers threa- artistic, scientific and technical, which itmay beable to obtain. priate, with any international assistanceandcooperation, inparticular, financial, do allitcan to this end, to the utmostof itsown resources and, where appro- and 2situated onits territory, belongsprimarily to that State. It will future generations of the cultural andnatural heritagereferred to in Articles 1 identification, protection, conservation, presentation and transmission to Each State Party to this Convention recognizes that the duty of ensuring the

A Guide for World Heritage Information Centres Communicating World Heritage the the World Cultural and forImplementation the Operational Guidelines Natural Heritage (2017) of Conventionthe concerning Protectionthe of contradictions in communication are avoided. are avoided. in communication contradictions that and communication for formats and methods their all in stakeholders by all employed is narrative aconsistent that here important is It tourists. for activities media) digital and (including media various via communication public, the for tion may be, for example, and information educational events volunteer projects, communica Heritage World of methods Other tool. acommunication as centre communication should take place. Each site is therefore free to use an information an use to free therefore is site Each place. take should communication means by what and how choose to sites the to up is It change. climate and ment superordinate with connection such andsites topics, its as develop sustainable Heritage World of network aglobal within role OUV, its its communicating appropriately for aconcept has site each that expected is it means this practice, In (4) 26 Paragraph the Protection of tation of the Convention concerning Operational Guidelines for the Implemen- described below. objective servesasour principal framework for communicating World Heritage as capacity-building, communication, communities). Above all, the “communication” the World Heritage Committee, known as the five “Cs” (credibility, conservation, Heritage Convention contain statements about the five strategic objectivesof the regularly updated Operational Guidelines for the Implementation of the World In addition to the requirements baseddirectly on the aboveConvention text, original text: Natural Heritage, excerpts from the through Communication. Increase publicawareness, involvement andsupport for World Heritage the World Cultural and

13 - -

work documents 14 Guidelines and Guidelines and Other selected German). is available here (in tainable Development Action Plan for Sus- 7 Germany’s National website. on the lable Programme isavai 2 Download the Global Action the 6 UNESCO website. downloadedfrom the 5 The policy canbe available 4 The report is available 3 The full text is here. Human Rights isavailable Universal Declaration of international frame- publications

Information about Theoffull text the

here. here.

UNESCO

- ability inallitsdimensions. Applying aholisticapproach, this isdoubly relevant Heritage communication has the task of communicating and fostering sustain- the International Covenant onEconomic, SocialandCultural Rights March 2011report Importance of • Concern • Planning • Preservation of • Attention • Information Sources • Access andUnderstanding • and Presentation (ICIP): on cultural properties, andits International Scientific Committee onInterpretation a document publishedby ICOMOS,advisory body to the World Heritage Convention Seven principles for World Heritage communication are defined in this Charter – International framework documents that gobeyond the World Heritage context of Cultural Heritage Sites (2008) munication. recommendations andguidelinesare available on the topic of World Heritage com- In addition to the international legalandregulatory frameworks namedabove, Heritage communication. for implementing Education for Sustainable Development (ESD) aspart of World and Germany’s National Action Plan integrated into communication work, both in terms of format andcontent. The in asustainable way; andsecondly, sustainability shouldbeacentral aspect for information centres. Firstly, the centres themselves mustbebuiltandoperated the Processes of the World Heritage Convention Document for the Integration of aSustainable Development Perspective into to the States Parties to the World Heritage Convention, who adopted the Policy UNESCO fully subscribes to the objectivesof the Agenda 2030. This alsoapplies to heritage for everyone, as well as the communities’ role ininterpreting heritage. activities, cation they do, amongother things, stress the importance of accessibility framework documents donot specifically examine the structuringof communi- UNHCR explicitly addresses the right of access to cultural heritage. While these 27 of the Universal Declaration of Human Rights refer inparticular to the right to participate incultural life, asdefined in Article UNESCO Global Action Programme onEducation for Sustainable Development 8

for for Above all, theICOMOS CharterAbove for Interpretationthe andPresentation to Setting andContext Inclusiveness Sustainability Research, 4

of the independent expert in the field of cultural rights of the Authenticity Training andEvaluation 9 is worth mentioning in this context. 7

provide orientation andpoints of reference 5 in2015.In consequence, World 2 andin Article 15 (1) (a) of 3 of 1966. The

A Guide for World Heritage Information Centres Communicating World Heritage available 10 The toolkit is the ICIP isavailable here. the workabout of here. More information of the Charter isavailable 9 The original version Heritage Centre. ofwebsite the World and canbe found on the different languages materials are available in ge tage Centre offers aran the UNESCO World Heri Education Programme of 8 The World Heritage Download and young adults. The young and of education for children especially in the area Heritage communication, of materials for World here.

- -

toolkit shows ways in which this cansucceed. World Heritage sites to function in the interests of sustainabledevelopment. The and World Heritage communication ingeneral play anessential role inenabling nication concepts and the management of visitor behaviour. Information centres general. Among other things, itexamines cooperation with localpartners, commu- World Heritage information centres and for World Heritage communication in programme of the UNESCO World Heritage Centre, provides helpful impetus for Tourism Toolkit As aguide for sustainable tourism, the UNESCO World Heritage Sustainable servation andmanagement process. World Heritage communication is thus understood asanintegral part of the pre- dialogue between cultures andgenerations. valuable resources for the sustainabledevelopment of communitiesand for sites asplacesandsources of learningandreflection about the pastandalsoas The principlesare intended to support the understanding of World Heritage 10 , developed aspart of the World Heritage andSustainable Tourism

15 2. First steps before and at the beginning of the planning phase

18 25 A communication concept Case Study 3 as starting point The World Heritage House in the Hanseatic city of Wismar – on the 18 use of a monument as an informa- Excursus tion centre, taking the example of Museum versus visitor centre. the UNESCO World Heritage site Similarities and differences “Historic Centres of Stralsund and between the two institutions Wismar” in connection with UNESCO World Heritage 26 Operating concepts, cooperation 21 partners and stakeholders Case Study 1 Concept study for World Heritage 28 information centres – development Case Study 4 of tourism and productive use of UNESCO World Heritage and civic the extensive UNESCO World Heri- participation – the World Heritage tage site “Mines of Rammelsberg, pop-up visitor centre in the Historic Town of Goslar and Upper UNESCO World Heritage site “Town Harz Water Management System” of Bamberg”

22 30 Selecting the location The planning of financing

23 31 Case Study 2 Excursus Visitor centre in a new building Selected possible sources of using the example of the UNESCO financing for information centres World Heritage site “Messel Pit (in Germany) Fossil Site” 32 Tendering process

16 17 18 A communication Centre. ofthe World Heritage on the download The study isavalaible for Sites of Memory. and interpretation at communication activities fic recommendations on in 2018andoffers speci UNESCO, published was World Heritage Centre of bycommissioned the tion of Sites of Memory“, 11 The study „Interpreta- Download concept as concept as nec institutions in con- between thetwo rities anddifferences visitor centre. Simila Museum versus Excursus World Heritage starting point

tion with tion with

website

- UNESCO approached in very different ways. well asitsimplementation with regard to form andcontent. lists, suchabody cansupervise the development of acommunication concept as with different andcomplementary expertise. By involving communication specia- tures that already exist for sitemanagement andshouldcompriserepresentatives support, includingduring the planningphase.Itcanbebasedon advisory struc The involvement of acommittee with aconsultative role canbeuseful inproviding necessary, adapted anddeveloped further. management concept, as well asexamined aspart of regular assessments and,if plan or system. Communication mustbeconsidered andplanned within the Ideally, the communication concept isanintegral part of the site’s management neous communication concept. channels andexperience their visit and the time after itasonerigorous, homoge- at home, where they are addressed personally through different communication communication formats. In the bestcase, visitors commence their journey” “visitor to the recipients andensures that important messagesare transmitted across all A consistent narrative for eachindividual World Heritage sitepresents aclear picture inaccessible heritageor sites that were placesof repression or terror nication concept dependsgreatly on the type of World Heritage site.For example, the placesandmethods of communication as well asallstakeholders. The commu- planning strategy –andsuchacommunication concept shouldincorporate all munication concept for the World Heritage siteinquestion–as well asa tourism All decisionsaboutaninformation centre shouldunderlieacomprehensive- com be includedinconsiderations about the entire project lifespan right from the start. tion requires thorough planning.Sufficient time for the initialplanningphaseshould Once a World Heritage sitehasdecided to set upaninformation centre, itsrealisa

impression of the UNESCO World site. Heritage initial and overview an visitors give will that facts historical succinct individual as possible, as pleasantly communicating, by characterised is centre avisitor of idea the Rather, sible. present a topic or comprehensively as as pos exhaustively to claim centres visitor do Neither staff. academic or loans inter-museum depots, management, inventory scientific conventional museums. Unlike museums, they do not have However,definition. from do centres visitor usually differ “standard” no is similar, are there institutions such many of character and groups target tasks, the Although countries. English-speaking in common becoming first after Germany, in themselves established also have centres information or centres visitor as known are what years, 20 past the Over Terminology

11 must be mustbe

- - -

A Guide for World Heritage Information Centres Communicating World Heritage Regensburg. p. 8 Gebrauchsanweisung. Regensburg. Einekleine sucherzentrum Welterbe and Huber, Judith: Be- Salzstadel. In: Fell, Heidi terbe imRegensburger Besucherzentrum Wel- Ripp, Matthias (2011): Das No. 41, 2011.p. 16 In: Museum Heute. burger Salzstadel. Welterbe imRegens- Besucherzentrum interaktiv erleben.Das UNESCO-Welterbe Ripp, Matthias (2012): 26 –29 p. Regensburg. Welterbekoordination. Jahresbericht 2012der ungs- undBaureferat: Regensburg. Heritage Regensburg. CentreVisitor World Analytical casestudy: Lena (2010): URBACT II Boom, Saskia andBatrla No. 44, 2013,p. 51 In: Museum Heute. Welterbe inRegensburg. Besucherzentrum Erfahrungen mitdem Wissensvermittlung. junges Format der Besucherzentren als (2013): Spielerisch lernen: Susanne; Ripp, Matthias Hauer,Dumas, Astrid; td Regensburg –Plan- Stadt Bibliography tion of museumsat defini- 12ICOM the See Download mit Stadtamhof. In: Altstadt Regensburg UNESCO-Welterbe Besucherzentrum Ripp, Matthias (2013): pdf Regensburg_case_study. import/corporate/pdf/ sites/default/files/ definition/. guidelines/museum- en/activities/standards- https://urbact.eu/ https://icom.museum/ (as at: 26.06.2013)

– – –

services Additional Network Target group Academic work motivation Primary visitor Communication tasks Definition / Location Scope Content cations Specifi- hafen Ludwigs in centre visitor BASF’s company chemical the are this of Examples on. so and companies, organisations, by other also up set been have centres visitor countries, many In site. the at detail of levels further accessing of away and entry of apoint as mainly works therefore centre visitor The itself. site the visit subsequently they when more learn to motivated cleverly designed concept and are educational visitors thus a to thanks stimulated are senses different Ideally, visitor. the on be should focus The methods. communication modern using public a broad address to desire the often is reasons, from business apart The mainWorld sites. motivation, Heritage many at agenda the on currently is centre avisitor up Setting Trends and the UNO visitor centre in New York. York. New in centre visitor UNO the and

Visitor centre shop, café Tourist information, possibly natural properties possibly other cultural and cultural landscapeand With elements of the local audiences Guests, citizens, expert guided tours) tations, specialexhibitions, special activities(presen- underlying concept and for permanent:Notfor the to specialexhibitions the mainaimof the trip; visit racter; visitor centre isnot offerings, structure andcha- or natural heritagesite’s mation about the cultural Gain anoverview; infor- for in-depth study no or limitedopportunity media; interactive elements; quickly; short texts and Designed to beunderstood information.comprise verbal analogue anddigitalmay The information material is rated permanent exhibition. imparted through aninteg - site. Information isusually cultural or natural heritage directly connected tothe Visitor centres are usually directed toursof site. the point for guides or self- provides acentral starting general overview andalso gives tourists andcitizens a ate of interest or the immedi- connected with alocalpoint exhibition andisdirectly with the character of an accessible establishment A visitor centre isapublicly site aspossible near tothe WorldHeritage of visitors aspossible, As near to the mainstream General overview mainlymedia via exemplary, communicated Selective, muchreduced, surroundings. Itoften

Museum Possibly shop, café tions andprojects though loans,joint exhibi- cultural properties, e.g. With other museums and shown an interest in the subjects Specialtarget groups with concept, inventory, research... Ideally, permanent: collection see originals opportunitycollection, to familiarisationa with Subject-specific interest, study Opportunity forin-depth study andenjoyment.” the purposesof education, nity anditsenvironment for intangible heritageof huma- andexhibits thetangible arches, communicates and acquires, conserves,rese- public, which open tothe society anditsdevelopment, institution in the serviceof “… anon-profit, permanent Defined by other parameters General overview anddetails originals andmedia tative, communicated using Comprehensive, represen-

12 19

- 20 in Regensburg Heritage coordinator and WorldCities, Association of German Centresthe within World Heritage Historic king Group onUNESCO ofchairperson the Wor Matthias Ripp, Author

- makers and financial partners. In addition, they provide astarting point for com for the planningprocess and,inparticular, innegotiations with politicaldecision Well-executed feasibility studiesenablesoundcostcalculations that canbeused long term. the to minimising the centre’s environmental impactbutalsobemore cost-efficient in hydro power andenergy-saving technology can, for example, not only contribute then calculate the costsand,if applicable,long-term savings. The useof solar or integrating environmentally compatible power generation into the building,and tally friendlyand regional building materialsas well aslook at opportunities for studies shouldexplicitly examine possibilities for usingrenewable, environmen- transport infrastructure andpossiblealternative locations. Furthermore, feasibility the regional economy, existing cultural, tourist andcommunication institutions, cipated visitor profiles andnumbers, relevant stakeholders, potential effects on that shouldbeincluded: target groups, function and tasks of the centre, anti- example, concerninglocation or materials. The following aspectsare among those weigh upalternatives early in the process of planninganinformation centre, for Feasibility studiesandsimilar formats provide the opportunity to run through and concept studies Feasibility studiesand munication with the public.Organisations canapply for subsidies, for example, Federal from European Union funding programmes or localprogrammes suchas the Joint / Länder Task for the Improvement of Regional Economic Structures (GRW). and value, visitor centres can make an important contribution make can an important centres visitor and value, know they what protect to prepared only are people Because heritage. natural or cultural with easily more identify thus information using that are methods rich in variety. Visitors by communicating experience visitor the enhance and fun are centres visitor well-designed all, Above perspectives. new gain the long-term protection of our natural and cultural heritage. heritage. cultural and natural our of protection long-term the the focus on specific details, visitors can experiment with and and with experiment can visitors details, specific on focus the or of background information communication the Through overviews. and providing by content summarising interests to arouse as interest well asopportunity to broaden people’s agood offer they sites, heritage cultural and natural with of the population who do not museums. In visit combination parts address thus and offerings low-threshold with them complement can However, they collections. specialised with will centres Visitor never be able to replace museums classical Looking ahead

to to

A Guide for World Heritage Information Centres Communicating World Heritage Author Harz mountains World Heritage in the Foundationfor the Dr.Manuela Armenat, Management System Town of Goslar and mels site Minesof Ram- World Heritage extensive UNESCO ductive useof the of tourism andpro- – development World Heritage studyConcept for StudyCase 1

information centres UpperHarz Water © Figure 1: Presentation of the concept study Wetzel/Stiftung Welterbe imHarz Wetzel/Stiftung

berg, Historic berg, Historic

The feasibility study was drawn up within six months. However, months. six within up drawn was study feasibility The scheduled for the entire process, including the clarification of clarification the including process, entire the for scheduled be should ahalf and ayear least at that we estimate study, feasibility the of scope the on way. Depending goal-oriented apurposeful, in together work parties all if possible only is this Due neglected. be not should which required, frame time the is managed to secure European Union challenge funding. Another we case, our In astudy. such of financing the is challenge One of funding. acquisition subsequent the for basis the as served time same the at and presentation the supplemented document information An event. abig at makers decision political the and public the to presented were results The Heritage. World into “gateways” these realising for requirements and personnel financial and the centres tion informa the up setting for conditions basic the determine to aimed €150,000, around with Fund (ERDF) Development Regional European the through funded study, concept The academic and support. scientific provided and project the coordinated mountains Harz the in lised World Heritage information centres and assessing their assessing and centres information Heritage World lised decentra- up setting examined which System”, Management Water Harz Upper and Town Goslar of Historic Rammelsberg, of “Mines site Heritage World UNESCO km² 200 the for produced was study aconcept 2015, March and 2014 October Between Erlebniskontor The GmbH. Foundation for the World Heritage and GmbH Markenarchitektur dan pearlman companies of the by aconsortium completed was study The impact. of scope adrawer. to consigned not and used be actually will that study afeasibility produce to way only the is This time. same the at funding acquire to working while eye, public the in it keep and level apolitical on process entire the support to advisable is it obsolete, become not do findings study’s the To that ensure stakeholders. political of inclusion the and public the of involvement the financing, to the funding regulations, we had a tight time schedule. schedule. time atight we had regulations, funding the to

- 21

the locationthe 22 Selecting Selecting • • • • aspects shouldbeconsidered: severalregard, locations and decisionabout Inthe this theirfollowing location the . One crucialpoint inplanning information centres is the choicebetween oneor • Functions and needs specialattention here. and donot damage its(visual) integrity. Furthermore, the aspectofaccessibility to make sure the measures respect the authenticity of the World Heritage site World Heritage area or incloseproximity advance to it,stepsshouldbemadein and the purposeof communication. If buildings are repurposed or builtin the however, enable the construction to bebetter tailored to the plannedcontent the integration of the buildinginto the communication concept. New buildings, Heritage area or itsbuffer zone are the proximity to the World Heritage siteand of setting up the information centre inexisting buildingslocated in the World World Heritage itself precisely inacontract. wise to define the responsibilities of the individualcooperation partners worthwhile exercise before aninformation centre is finally established.Itis clearly. Trying out the cooperation over arestricted periodof time isa One central unit,several unitsor and second,easeof access to the location (for example, by public transport). other well-known points (for example, the local tourist information office), by visitors: first, acentral location, relative to both the World Heritage siteand Location – Two factors are decisive for the information centre to beaccepted stage, before selecting the location. vary. That is why itiscrucial to define the function of the centre at anearly its own exhibition(s), event facilities – the demands on the spacerequired will the information centre should fulfil – the provision of information material only, communication formats andstaff required. Dependingon the functions that This fundamental decision will determine other needs with regard to design, mation centre shouldhave and what combination of tasks itshouldperform. a combination of these. Eachsitemustdecide for itself what focus itsinfor other spots, amuseum,place where localcitizens can find information or point where visitors canmeet and from which they candepart to explore Separate information centre or Heritage siteinquestionat eachcentre. with fundamental content about World Heritage andanoverview of the World know oneof the decentralised centres, itis important for them to beprovided supplemented with specificlocal features. Because visitors may only get to presented about the World Heritage siteshouldbeconsistent andcanbe onal development. In the caseof several decentralised centres, the narrative tage of enhancing the value of a wider region and thus contributing to regi- combination of these. Decentralised information centres canhave the advan- the caseof serialsitesor sitescoveringlarge areas), mobileunitsor even a whether to have asingleinformation centre, several centres (particularly in area covered and type of World Heritage site,achoiceshouldbemadeabout must beensured that the content specific to World Heritage iscommunicated establishments andaseparate information centre. In this case,however, it in order to usesynergies andalsoavoid potential competition between these World Heritage information offering into existing establishments or offerings, to the World Heritage site.Itmay therefore make (more) sense to integrate the museums, national park centres or other educational establishments related before aninformation centre isset up, many placesalready have well-known

tasks –Information centres canassumedifferent roles: acentral as the placeof integration into anexisting institution–Even mobileunits–Dependingon communication – Two of

the advantages the location,

A Guide for World Heritage Information Centres Communicating World Heritage © Figure 2: Simulation of the interior of the visitor centre Site Pit FossilMessel World Heritage site of UNESCO the exampleusing the a new building Visitor centre in Case Study 2 Welterbe GrubeMessel Archiv • The “design age or adisability. and canalsobeusedif peoplehave specialneeds, for example, related to assistance. Specifically, this meanssolutions that are particularly user-friendly to enableallpeople to use them without individualadjustments or special and designof products, servicesandinfrastructures, efforts mustbemade

for all”concept – there. out carried work research the and origins its since development site’s the into insight adeep gain could visitors where space ameeting create to rather but museum, anew build to not was aim The Messel). of Worlds the and (Time Welten” Messel und “Zeit centre visitor the of realisation and planning the started Hesse of state federal the 2004, In centre or museum on site. onwards, that people wantedfrom a 2004 confirmed visitor organisation Welterbe Grube Messel gGmbH (WGM gGmbH) charitable by the provided tours guided regular and This, 1995. in Germany in site Heritage World natural first the as listed was Site Fossil Pit Messel the since significantly rose interest population’s the public, the to finds fossil spectacular and arch rese of scientific results of the presentation of the Because This concept stipulates

that, in the planning

- 24 gGmbH Welterbe GrubeMessel Managing Director Dr. Marie-Luise Frey, Author

Heritage site”. The concrete building thus picks up on the the on up picks thus building concrete site”. The Heritage World the at arrived “having of expectations guests’ meet and location the fit to designed was architecture exceptional The layers of oil shale in which the fossils are encased at the Messel the at encased are fossils the which in shale oil of layers • • gained fromExperience operating the centre: Pit, but turns them by 90°. by 90°. them turns but Pit, • • • The equipment and media installations should operate should installations media and equipment The too.visitors is nowdistinctiveness generallyappreciated by the its architecture, concrete the of criticism initial After use for a number of years. of anumber for use year-round constant, and withstand of installation time the at available technology state-of-the-art best the using Ministry of Higher Education, Research and the Arts. the and Research Education, Higher of Ministry Hessian the and Finance of Ministry Hessian the of support created elements ting thanks interactive to the generous new, fascina the about enthusiastic especially are Visitors whose significance would go unnoticed. otherwise and possible be not otherwise would that out carried be to the region and at an international level, enabling projects mer- in and stakeholders with guest-oriented cooperation site. In other words, custo the organisational fosters form Heritage World aUNESCO of tasks the performing to comes it when helpful especially is (gGmbH) company liabilities limited by acharitable operated is centre the that fact The after just a few years. years. afew just after technology – also because technology becomes outdated and long-term follow-on funding to update exhibitions and medium-term secure to wise is it operations, general In

- -

A Guide for World Heritage Information Centres Communicating World Heritage use of amonument Hanseatic in the House The WorldHeritage Case Study 3 Wismar –on Wismar of Stralsund and Historic Centres Heritage site UNESCO World the example of the centre, taking as aninformation

city of

the

© tourist information at Lübsche Strasseview 23/23a, from the front Figure 3: Wismar, visitor centre with World Heritage House and in this house, its substance and its features. Visitors should should Visitors features. its and substance its house, this in ingrained is Wismar of Heritage World The exhibit. important most the as itself building the perceive to was principles guiding the of One city. the in spaces exhibition other from concept its in significantly differs House Heritage World The finds. historical produced numerous restoration phases and its restructuring building with a high lobby. It underwent characteristic underwent lobby. It a high with building “Dielenhaus”, and commercial Hanseatic a residential typical the of and Wismar medieval in structure building and plot the of example agood is It years. 700 over spanning use and construction of ahistory with Wismar, in structures secular oldest the of one is agarden and acourtyard “Kemladen”), a as (known extension rear atwo-storey buildings, front two comprising route trade Baltica Via the on complex The and information point. tourist House Heritage World the now is which Wismar), of city by the 5% and government federal by the 95% with funding, million (€3.6 23 Strasse Lübsche at buildings of ensemble an ded inclu This resources. own property’s the using implemented partially be only could or implemented be not could involved, work restoration of amount the to due that, projects realise to opportunity an as Wismar in seen was 2009/10 sites Heritage World UNESCO for programme investment national The H. Volster

- 26 Operating concepts, Wismar 2018. ofWismar,city vol. 1, House of the Hanseatic fromthe World Heritage Wismar, series of papers zum Welt-Erbe-Haus des Gebäudeensembles (ed.): Restaurierung Hansestadt Wismar Norbert Huschner, Rita Gralow, House Wismar World Heritage Authors information in Further and stakeholders cooperation partners

common interest groups or public-private partnerships. operation by aprivately owned organisation –or other combinations, suchas foundations andsoon) isjustas feasible asaconcept envisaging ownership and communication concept already discussedservesas the framework here. OUV to make certain that visitors receive correct information. The comprehensive the content communicated in the centre about the World Heritage siteandits the operators of the information centre themselves. Itisessential to coordinate and managing the World Heritage site,shouldresponsibility for this not lie with to ensure closecooperation with the offices responsible for protecting, preserving Regardless of the concept selected for governanceandoperation, itisparamount tutions asgoverningbodiesandoperators (localgovernments, publicmuseums, an existing institution, for example. In principle,aconcept involving publicinsti- responsible for running the centre will already beresolved if itisintegrated into the location selected,amongother things, because the questionof who will be planning with the stakeholders involved. The choiceof concepts will dependon be madeasearly in the planningprocess aspossibleinorder to ensure long-term centre isjustascrucial the decisionaboutitslocation. This selectionshould The selectionof governing structures andoperating concepts ofinformation the hours 365 days ayear. days 365 hours opening same the has which point, information tourist the with rooms the of connection direct the is advantage A clear Heritage. World UNESCO about questions for call of port first year, the is per it guests 60,000 almost With 2014. since public the to open been has Wismar House Heritage World The responsibly. heritage this handle we can how of question the raises and future the to past the from arc an ofvibrant heritage Wismar. This thematic approach traces the Together, reflect they “Dielenhaus”. the in rooms the of usingbut rather topics arising from the previous functions chronologically, told not is city the of history The value. torical uniqueness of Wismar as an inhabited protected area of his asprotected an inhabited of Wismar uniqueness the to perspective of achange follows then There general. in Heritage World of subject the with begins exhibition The eras. past from architecture original exposes view” a“framed areas, selected In public. the to accessible not are that many monuments other it represents time, same the At first-hand. finds of range diverse its experience to able be

A Guide for World Heritage Information Centres Communicating World Heritage in completion and to shapeitaccordingly. Activities to keep the information centre ance to the part of the process that happensbefore the information centre’s At the beginningof the planningprocess, itis therefore wise to alsoattach import public canalready constituteeffective World Heritage communication initself. setting up the information centre, acommunication process aimedat the general Parallel with internal communication aboutandcoordination of planningand • • Seriesof • Information events about • Examples are: contributionacceptancethe visibilityof to and the future establishment. • • wing (groups of) stakeholders are among those that shouldbeinvolved: publicandlocalstakeholdersthe isdecisiveandexpected by UNESCO. The follo- lity study shouldconfirm this selectionandadd to it.Informing andincluding serve as the basis for identifying important stakeholders. Furthermore,feasibi the - by anumber of stakeholders. The World Heritage site’s management planshould is to agreat extent dependent on the participation andacceptance of the project The successof aninformation centre and,inparticular, of the planningprocess relevant stakeholders Involvement of Themed guided • Pop-up information centres • Mobile information units • Setting upaninformation andguidancesystem at • the publiceye during the phaseleadingup to itsopeningcanmake acrucial relevant. be may Essen) in complex industrial mine coal Zollverein the of case the in miners example, (for site Heritage World the at practised be to used that of professions and representatives (artisan) local craftspeople researchers, with cooperation site, Heritage World the on –Depending stakeholders Other environment. social own their in afunction centre the give and suggestions own their make to opportunity the have should citizens Local and tourism to be devised. conservation nature protection, monument for beneficial ways in centre the of use the for strategy aholistic and made, be to acentre such of limits and opportunities Heritage site itself, its value and its fundamental principles and messages. messages. and principles fundamental its and value its itself, site Heritage World the of awareness public raise to potential the has process munication com this project, the of public the notifying merely to addition In important. especially is population local the with communication open continuous start, the from right project the of acceptance –To broad citizens assure Local the planned information centre to be clarified, realistic assessments of the the of assessments realistic clarified, be to centre information planned the about expectations enables this things, other Among interests. diverging from resulting conflict for potential the reduce to least not stage, early an at sectors all involve to advisable is it too, Here, communication. successful for synergies considerable create to possible is it expertise, subject-matter and combining By tourism. nature conservation monument preservation, sectors the concern centres –Information sectors or experts Relevant term. long the in mes program and funding strategies into regional communication World Heritage and Heritage World of integration the to lead will which work, political active Ideally, stakeholders. the most important between there should be continuous coordination simplifies persons and enablescontact direct communication by designated project the of supervision Long-term possible. as early as level and local state a powers at federal both decision-making and financial political with persons with contact establish to advisable is –It makers policy Public events about tours, hikes,

World Heritage site(s) and the plannedinformation centre trips with aconnection

World Heritage-related the to World Heritage site the World Heritage site

topics

- - -

28 Town of Bamberg Heritage site UNESCO World centrein the pop-up visitor the WorldHeritage participation – Heritage and civic UNESCO World Case Study 4 © Figure 4: At the World Heritage pop-up visitor centre Bamberg World Heritage Office

In the shop space covering 50 m 50 covering space shop the In 2017. 2 June to May 29 from it opened and Hall, Town Old the to adjacent immediately Bridge), (Upper Brücke” “Obere the on building shop empty an –in centre visitor cultural and heritage discussed them the with audience. on papers research their presented students times, At lunch Science at lunch time templates. paper and pictures colouring designed specially given were children the play. For example, via together Heritage World of topic the approach to invited were classes school and kindergartens mornings, the In World for Heritage all generations audience: target the to tailored formats different with structured was The World centre’s pop-up visitor Heritage programme To loca involve questions. conceptual and technical both raises that process alengthy is abuilding such of development The city the of heart Town Old the at Hall iconic the accross Regnitz river the in centre visitor Heritage aWorld up set to resolution a passed Bamberg of council municipal the 2015, December In and were available to discuss the new exhibition concept. exhibition new the discuss to available were and ners from the agency “h neun Berlin” event the five-day hosted desig the and Office Heritage World Bamberg the from team The location. the to attention drew centre visitor pop-up the near stickers floor coloured Brightly chat. and sit could visitors that so shop the of front in placed were Two seating of sets pencils. and paper and boxes touch-and-feel with corner kids’ a and presentations for astage with area aseating was there exhibition, asmall to addition In design. corporate new its and centre visitor of the content planned the presented Office installed a temporary visitor centre – a World Heritage –aWorld centre visitor atemporary installed citizens in this process, the Bamberg World Heritage Heritage World Bamberg the process, this in citizens

2 , the Bamberg World Heritage Heritage World Bamberg , the

Office Office pop-up pop-up

- l .

A Guide for World Heritage Information Centres Communicating World Heritage Author World Heritage Office Head of the Bamberg Patricia Alberth, © Figure 5: Visitors to the World Heritage pop-up visitor centre Bamberg World Heritage Office

• • • • centre?pop-up visitor Heritage aWorld up set to want also who sites Heritage World other to we make can recommendations What context. aglobal into tage heri local put she where aconcert, perform to invited was artist aJapanese addition, In companies. Bamberg several of wasThe initiative made thanks possible to the support about topics relevant to Worldexperts Heritage. by local given were lectures two or one afternoon, Every Lectures gallery. a digital in found be still can and centre visitor pop-up the of a wall on displayed and collected were photographs The statement. apersonal with along centre, visitor pop-up the at guests Every day, a photographer professional took photographs of &me Heritage World as a lasting reminder of the project. the of reminder alasting as serve can notebooks or pins decorative as such Free gifts project. the realising in with work to partners ble suita finding worthwhile therefore is It initiative. an such for required is money and time of amount A considerable on). so and safety, of sale refreshments, the panels, advertising use, special (for advance in obtained be must permits Many andvisible, accessible inviting. be must area entrance The central. be must location The

29 -

The planning 30 of financing makers. Achieving break-even canbedifficult for World Heritage information analysis shouldbediscussedconstructively, notably with the political decision Right from the start of the planningprocess, the issueof acost-effectiveness communication offerings and the staff required are alsoimportant here. tions, asalready mentioned. However, the centre’s size and functional scope,its the operating concepts and the integration of the centre into existing institu- information centre dependsonmany factors, including the governing structures, private sector, donations or entrance fees. The best financing model for agiven ring and from holdingprivate events (such asconferences), cooperation with the sources of financing, includingmodels for public financing, income from sponso- The • • operating costs. The points to beconsidered include: and this –at leastinpart –shouldbeincludedin the calculation of the ongoing nuously update and further develop the information centre shouldbeborneinmind, of ongoing operating costsis frequently the bigger challenge. The need to conti- the withdrawal of project partners – the safeguarding of long-termthe financing the calculation of the investment costs– for example, due to increased costsor While itmay benecessary insomecases to make adjustments at short notice to not besidelined. purpose of aninformation centre – that of World Heritage communication –should development of the regional economy through tourism. However, insuchcases, the mation centre within the context of superordinate project objectives,suchas the sites. With this inmind,itmay make sense to place the establishment of aninfor and 2014, funding programmes are not usually specifically aimedat World Heritage provided subsidies to benefit all the World Heritage sitesinGermany between 2009 of the then Federal Ministry of Transport, Building andUrban Development, which exception of the National Investment Programme UNESCO World Heritage Sites infrastructure funding programmes or regional investment programmes. With the Subsidies for setting upaninformation centre can,inpart, beacquired through serve asabasisof the financing plan. data gathered for several alternative scenariosin the feasibility study canandshould financing model that safeguards the centre’s economicbasisin the long term. The ofboth the drawing upa financing plan. This shouldcontain reliable anddurable calculations One of the challengingaspectsin the planningphaseof aninformation centre is instruments or technologies can be used. used. be can technologies or instruments theybecause all, will, determine after materials, whether or not certain alternatives, various for costs long-term the of calculations contain should study feasibility the Ideally, plan. financing the in for budgeted be should This maintenance. regular require or tear and wear to subject be may logies techno and materials selected, methods and formats communication the on –Depending used materials and equipment technical technologies, The start. the from right model financing the and operations ongoing for calculations the into incorporated be should costs, technical resulting the including costs, These information. basic the modify regularly to need the as well as programmes subject-specific and List Heritage World the of nature dynamic the of view in particularly regularly, updated be must content communicated –The content communicated the of Updates financing modelfor long-term operations cancompriseandcombine various investmentand the costs

costs of day-to-day operations , as well asa

- -

A Guide for World Heritage Information Centres Communicating World Heritage centres (inGermany) for information sources offinancing Selected possible Excursus

Heritage, all the stakeholders responsible for World Heritage sitesshouldstrive with regard to the States Parties’ declared obligation to communicate World centres, as well as for cultural andeducational institutionsingeneral. Particularly to to produce asolution that is viable in the long term and that fulfils this duty communicate.

example, a specialist agency to secure and manage subsidies. manage and secure to agency aspecialist example, the applicantsense to through, for closelyauthority, support – may make it exacting very be can – which applicants on institutions funding by the placed demands the of view In years. of number acertain for continue must measures and projects funded the and purpose aspecific for used be often must it approved, is funding If content/form. to or measures building to more relate applications the whether determine will programmes and guidelines funding financers’ individual The Private-sector • (DSD) Protection Monument for Foundation German • (KSB) Foundation Cultural Federal German • (DBU) Environment the for Foundation Federal German • • • • • (including for tangible resources) tangible for (including sector private the in organisations local with Cooperation Regional (GRW) Economic Structures Federal Joint The (Länder) states federal the of programmes funding Infrastructure Regional Development Fund (ERDF) and Europe Creative European the from or financing projects cross-border for funding Interreg example, for EU subsidies,

foundations / of Improvement Task the for Länder

Tendering 32 Committee onEcono comment No. 21of the situation (see General a result of their financial without discrimination as participate incultural life to ensure everyone can Parties are calledupon whereby States the human right to culture, Rights, available here mic, SocialandCultural 13 Download process In the spirit ofspirit In the the

- ) . for families, educational institutions,pupils,students, benefit recipients entrance fees are charged. This means, for example, there should bereduced tariffs Social responsibility thatmessage Worldand Heritagecentrethe itself are something to be valued. and appropriate. In somecases, apurely symbolic entrance fee canimpart the installations andspecialexhibitions or guides,entrance fees may benecessary and communication offerings, suchasadditionalpermanent exhibitions, multimedia hensive communication concept, when the invitation to tender isissued. thereforeis crucial for the centre to have aclear vision, embeddedinacompre- successfully butalso for safeguarding itssmooth running in the long term. It tender isanimportant instrument not only for setting up the information centre use of appropriate materials. A carefully formulated and foresightful invitation to the generation of renewable energy and the building:namely, the environmentally compatible consumption of resources, into the invitation to tender for the construction,conversion or renovation of and methods. With regard to sustainability, certain aspectsshouldbeanchored building andsecondly, content-based design,includingcommunication formats tender into two areas: firstly, the construction,conversion or renovation of the implementation of the project. Itmay make sense to divide the invitation to The laststepin the planningprocess is the publicinvitationfor totender the of allof humankind and,asaresult, allpeople shouldbeable to accessandlearn free entry, if possible, in view of the fact that World Heritage sitesare the heritage the decisionof the centre’s operators. However, itisadvised to generally grant not entrance fees shouldbecharged andhow high they shouldbeisultimately itself inconnection with the financing model. As there are norules, whether or The fundamental questionof entrance fees for plannedinformation centres poses Entrance fees pensioners. should definitely beaccessible free of charge. For more comprehensive information ble, astaggered concept for entrance fees isrecommended. Basicinformation the operating costs, the operating concepts and the sources of financing availa- Depending on the scope of the communication offering in the information centre, about World Heritage sites.

13 should bekept inmind for all the offerings for which /

or energy-efficient installations and the and

A Guide for World Heritage Information Centres Communicating World Heritage 33 3. Suggestions and considerations on “hardware”

36 42 Structural design Information centre personnel

37 43 Case Study 5 Accessibility for all Success factors in establishing information and visitor centres – 46 experiences from the UNESCO Case Study 6 World Heritage site “Old town of “Reisen für Alle” based on the Regensburg with Stadtamhof” example of the museum and visitors mine of Rammelsberg, part of 40 the UNESCO World Heritage site Scenography, technical equipment “Mines of Rammelsberg, Historic and exhibition furnishings Town of Goslar and Upper Harz Water Management System” 41 Internal and external signage

34 35 36 Structural Structural design design • on this subject,pleaserefer to the corresponding sections. design of all the areas inandaround information centres. For specificinformation centre. In doingso, accessibility for allshouldbe factored into the planningand should thus beconsidered when planning the individualareas of aninformation defined for the information centre inquestion(for more, see the sectionon Structural designsdependon two fundamental aspects: the basicfunctions keep inmind that itmustbepossible to return the facility to itsoriginalstate. buildings that have beendesignated asprotected monuments, itisimportant to the corresponding World Heritage site) or will beanew construction. When using integrated into anexisting institution,anexisting building(which may be within degree of freedom onehasin this regard dependson whether the centre will be next logicalquestioninvolves how itshouldbedesignedinstructural terms. The Once the matter of where agiveninformation centre will belocated issettled, the • Taking the two aforementioned aspectsasastarting point, the following points premises will bepartitioned. structural design, particularly in terms of the total area itrequires andhow the is located. The basicfunctionsdefined for aninformation centre also influence its tions arisedependingon the type of World Heritage siteat handand where it or surrounding region, or be travelling from abroad? Meanwhile, additionalques- or publicmeansof transport? Will those interested come from the respective city What percentage will consistof families andchildren? Will visitors arriveby car ted are alsokey. Will they beindividuals travelling on their own, or larger groups? factor; further information and forecasts pertaining to the type of visitors expec ding the latter. Here, the estimated volume of visitors isnot the only deciding expected to receive. The feasibility study shouldalready offer projections regar choosing oneor more locations) and the profiles andnumbers of visitors itis should begivenparticular consideration. If visitor groups are expected at a arrival of large numbers of individual visitors travelling by public transport one time. Peak periodsinconnection with visitor groups or the simultaneous should correspond to the maximumnumber of expected visitors at any Entrance area –If Exhibition spaces– points of sale. additional spacemay berequired for security equipment andprovisions at the – shouldalways be taken into account. If entrance fees are to becollected, and points of saleaccessible– with height-adjustable counters, for example meeting points for groups are advisable.Measures to make the reception area high degree of frequency, separate entrance areas/points of saleandsigned municating knowledge are someexamples of ways to provide for this aspect. information that ispresented at lower heights andsuitablemethods of com- disabilities isalways animportant factor to consider:Sufficiently wide hallways, planning anexhibition, itsaccessibility to children andpeople with physical visitors expected, seating (includingmobileoptions) may benecessary. When ofon thetargetand thetypes groupduring thetours.Depending sentations of their exhibitions shouldensure that there will beenoughspace for pre- tallation of entrance controls. Centres that are planning to offer guided tours from those subject to fees, andsufficient space may berequired for the ins - at leastprovide somebasicinformation) will need to bekept spatially separate others that are subject to entrance fees, those free of charge (which should ging itemsondisplay. If the intention is to have areas of free accessand spaces or tours mustbeplanned with sufficient storage areas for the chan- will alsobepresented alongside apermanent exhibition, multiple separate primarily on the functions of the information centre. If temporary exhibitions

possible, The size andpartitioning of the size of aninformation centre’s entrance area exhibition spacesdepend

A Guide for World Heritage Information Centres Communicating World Heritage burgwith Stadtamhof town ofOldRegens World Heritage site UNESCO from the centres– experiences and visitor mation establishing infor Success factors in Case Study 5

• • • • • • Separate parkingspaces for staff and features that encourage visitors to and family-friendly parkingspacesare set aside for those who need them. for instance) may beadvisableor desirable. be covered, specialspaces for educational activities(labsor hands-onareas, security provisions. Dependingon the World Heritage siteand the topics to equipment, too. These areas may alsoneed to beoutfitted with appropriate for the events themselves, but for the storage of furniture and technical for schoolclasses, for example, are planned,space will berequired not only Event spaces–If in this regard.in this with private andpublicpartners (especially localmunicipalities) are advisable stations for electric vehicles, for example –are alsodesirable. Cooperations use environmentally friendly meansof transport –bicycle standsor charging Shops, cafés andrestaurants –If Recreation/rest areas –Families along with security equipment that will needadditionalspaceof itsown. other itemsare planned, further storage and working areas will berequired, Staff at aninformation centre. play or relax, especially when they plan to spendasignificant amount of time account. break rooms, changerooms, andakitchenor similar area mustbe taken into it requires (be they employees or temporary freelancers), the provision of Sanitary physical limitations. genders or additionalsinks at alower height) andaccessibility to those with family-friendly features (such asbaby-changing stations in facilities for both and capableof accommodating larger groups. The basicrequirements include – Parking/arrival ded. Considerations shouldalways bemade to ensure that large, accessible or bays where groups of visitors canexit andboard busesshouldbeprovi- to reach the information centre by meansof public transport. Parkingspaces the types andnumbers of visitors expected, as well asby the possible ways - areas –Basedon

facilities –Such - where the harbour canal once was resulted in problems with with problems in resulted was once canal harbour the where above and Danube the on position Its 1620. and 1616 between hof. The Salzstadel, a former salt storehouse, was built was storehouse, salt aformer Salzstadel, hof. The Stadtam Bavarian the and Regensburg of City Free Imperial former the site: Heritage World city’s the of parts two the of junction central the at found be can building this Bridge, Stone the near River Danube the along Located purposes. these serve to equipped ideally is Salzstadel Regensburg’s Salzstadel The guidance. related with along itself, some initial information on World and Regensburg Heritage with interested anyone provide would that contact of point tial an ini on establishing was process planning of the beginning the from focus the museum, anew creating than Rather 2011. May 28 on opened centre visitor Heritage World site’s This

The arrangements made workshops, seriesof

the

facilities shouldbequickly functions of

spaces with children needplaces lectures or

the information centre and for for selling

parking group-specific offerings,

food, beverages and/or anddirectly will bedetermined by where accessible they the staff can

- -

38 © Heritage siteinRegensburg Figure 6: The visitor centre of the World Bilddokumentation StadtRegensburg

be booked and for other presentations occasions. can people, 50 to up accommodate can and technology media latest the with equipped is which space, event centre’s The tourists. for point information an houses also centre visitor The Info point and event space aspects. unique and details specific in” on “zooms hibition ex- the interest, general of facts with Along levels: two into separated is area subject each within information The citizens. local for even exciting, and new are that topics of abundance an presents thus exhibition permanent The occurrences. development and insights into and various circumstances city’s the of overview an offers It 2006. in site Heritage World aUNESCO named was Regensburg why explains that exhibition apermanent around built is centre visitor The Permanent exhibition architecture. stadel’s Salz- the –with contend than –rather coexist could that aesthetic aparticular with up come to was aim the exhibition, the of creation the During centre. visitor site’s the of design the in reference of akey point as served and today nisable recog still is which structure, supporting this is Salzstadel of protected the historically prominentmost characteristics the of One 1620. in reconstruction its during pillars stone middle collapsed, leading section to the inclusion of additional its finished, was storehouse the after Shortly foundation. its

A Guide for World Heritage Information Centres Communicating World Heritage Regensburg Heritage Coordination MatthiasRipp, World Susanne Hauer and Authors

• • • guests: its with well resonate to centre information an for central are that identified be can parameters of anumber experience, Regensburg the on Based • • • • • necessary as a result. aresult. as necessary prove that additions and adjustments any with along red, are is This requi why regularevaluations centre’s visitors. torespond changing and/or behaviours among profiles a to Content evaluation important is It andadaptation: approach. rent is demographics a more effective principle for and diffe developing offerings corresponding amodular Following constructive. particularly not is gain should visitor every that knowledge” “minimum of notion The facility. the for curriculum afixed defining of idea the aside put to helpful be can it centre, avisitor designing A holisticapproach insteadof obligatory knowledge: When process. the in topic main actual its of sight lose to not care take course, of should, facility The subject. aparticular in interest ongoing visitors’ regular encourage and groups target new into tap centre avisitor While essential. is subjects well-covered few as possible. accessible and visible as being and connection spatial aclear having depends on theirnatural World success sites, Heritage or cultural specific with associated are facilities such Since by tourists. frequented routes near located ideally, Location: Changing special exhibitions are a good way to to way agood are exhibitions special exhibitions: Changing Changing exhibition content /supplementary special suitable. larly particu are involved get to guests enable that methods communication that means this centres, For visitor selves. them experienced have they content recalling at best are people that show learning of psychology the from Insights Information supplemented by a wide range of activities: as possible. motivated as them keep and curiosity their rouse to necessary fore there is methods different of mix attractive An visitors. bored in result eventually will tour alengthy on techniques communication same A the mix of of use methods: The out. left be simply can what decide to confidence takes it representative, or comprehensive be to expected not is key concepts, limiting the information on offer to just a a just to offer on information the limiting key concepts, several and internalise to gain an overview visitors enable ever. To than relevant more is more” is “less maxim the recent findings in psychology, and cognitive motivational Concentration on few of light In educational subjects: at hand. requirements multifaceted and complex the meet to way best the is supervision clear, effective under possible as disciplines different many as across collaborating why is This experts. by individual provided be cannot generally that expertise and skills of range abroad takes hibition) (andcentre ex- in permanent particular, an integrated avisitor up An interdisciplinary development team: Setting

A visitor centre needs to be easy to reach and, and, reach to easy be to needs centre A visitor

- -

40 furnishings and exhibition • • • ment preservation. with regard to monu that may berelevant materials andaspects context of historical ing, particularly in the they respond to clean- idea to consider how of materials, itisagood To ensure the longevity materials Notes onselecting technical equipment Scenography, for wear. startlook to the worse of glasscanquickly faces and those made Black to cleanoff stains. walls makes it possible nish” (or latex paint) on Using “decorator’s be avoided. carpeted floorsshould as sandstone) and types of stone(such enic reasons, porous alternatives. For hygi- linoleum offer sensible made of rubber or floorsand flooring sealed wooden tain, the easiest to main- While stone and

white sur-

floors are

var -

rials that are environmentally friendly in terms of their procurement andusage consult specialisedserviceproviders will belessexpensive in the longrun.Mate- or materials that employees canupdate or repair themselves without having to or replace when necessary. Here, itisimportant to keep inmind that components equipment often offers the advantage of beingmore robust andeasier to repair effective ways to update them. Compared to more complex technologies, simpler compatibility. design andexhibition(s) have beencompleted inorder to safeguard itscontinued able to be advisable to select,if possible,serviceproviders andsubcontractors that will When commissioning the work required to create aninformation centre, itis equipment. and proper ventilation in the facilities to avoid shortening the useful life of such gies or media,efforts shouldalsobemade to ensure that there is enough space they are durable enough to support frequent use. When usingcertain technolo- (by virtueof their being renewable, for example) are preferable, provided that well they will standup to frequent useand whether there will beeasy, cost- materials and technologies to beused, itisalsoagoodidea to consider both how which mustbe factored into the centre’s selecting the financial planning.When of design (especially those that are interactive) that are subject to physical wear, regular updates. The sameapplies to technical components andother elements As mentioned above,someof the information exhibitions contain will require access andenjoy. ning as to how the exhibition(s) canbe turned into anexperience everyone can early stage.Itisalsoessential that considerations bemade from the very begin- building’s particular traits canhelpshape the overall vision for the centre from an ways. If aninformation centre is to beestablished within anexisting building, the the specialattributes of the surrounding area andhelppresent them inartistic characteristics that constitute the OUV of the respective World Heritage siteor information centre’s interior andexterior design. This designcanincorporate the efforts, exhibition(s) andany events plannedcanserveasastarting point for an for the creative andcontent-related aspectsof corresponding communication An overarching narrative (that is,astory or anidea) that provides a framework perform maintenance on the technical equipment after the interior

A Guide for World Heritage Information Centres Communicating World Heritage Internal and Internal and external signage wise placeon the conditionof preserved sites. efforts canhave apositive(read: mitigating) effect on the strain visitors canother entities,such responsible the along with accordingly planned When movements. information and visitor centre can thus play asignificant role indirecting visitor with the authoritiesandcomeup with creative solutionsif and when required. An such signscanposeachallengehere, which is why itisnecessary to work closely played for visitors, particularly within the surrounding city. Restrictive guidelineson is agoodidea to integrate areference to the centre into the general signagedis- To make sure that those interested inaninformation centre find their way there, it World Heritage site. to related facilities, suchasmuseums,national park centres, and tourist information often ingeographical terms, as well) to the World Heritage siteinquestionand tead, it typically hasadirect connection(with respect to the subjectscovered and A World Heritage information centre very rarely operates entirely onitsown. Ins- tion with itsinformation centre. information andguidancesystem within agiven World Heritage siteor inconnec Along with info points, appsandsimilar digital formats canbeused to create an porate corresponding references into the information presented at the centre. place before aninformation centre isestablished,ithelps to analyse itandincor communication of incomplete knowledge. If asystem of info points isalready in the visitor experience, this canhelpprevent disappointment among visitors and the information displayed at various info points isinterconnected. Besidesenriching Each point shouldindicate where to find further information, especially when the matter where they start (at specificinfo points or at the information centre itself). designed to enable visitors to develop anunderstanding of the signsdisplayed no complement to the centre. Here, the key liesin following aholisticapproach that is Heritage site. A uniform system that includesinfo points canserveasanideal tre, inparticular if itislocated within or directly adjacent to the respective World Signage canalsobeinstalledin the immediate surroundings of aninformation cen- should alsoclearly indicate any areas that are not accessible to all visitors. king impairments (by installing them at appropriate heights, for example). The signs impaired andmakinginformation displays visible to children andpeople with wal- bols, employing communication methods that are alsoappropriate for the visually accessible to all visitors, which entails makinguseof universally understood sym- tial, especially if visits will be taking place without guides. This signageshouldbe understandable system of signs visitorscan follow centre isessen- through the When designinganinformation centre’s interior andexhibition(s), aclear andeasily ties of of information shouldbeavailable at the centre and facilities like these in the form may stillmake sense to reference them asappropriate. Ideally, astandard set of points. If the information centre isnot integrated into oneof these facilities, it flyers or uniform signage that guides visitors through the diverse range of activi on offer andinvites them to experience the different facets of the respective

- -

Information 42 centre personnel mark of quality. position of “accessibility officer” canalsogivean information centre anadditional tasked with promoting inclusionat amunicipal or regional level. Establishing the centres shouldcooperate with experts and localstakeholders, as well as those that the centre is accessible to allshouldbeconducted onaregular basis.Here, Along with training on the topics to becommunicated, courses onmakingsure public providers, for example). the centre andcommunicate them clearly to avoid conflicts (between private and centre, itmakes sense to assignresponsibilities pertaining to suchservices within kind. If several providers of guided tours are available near agiven information as acontractual framework for quality auditsandcertification measures of this throughout the country. Cooperation agreements with external providers canserve not have astandard form of certification for tourist guides that canberelied upon and certification measures onaregular basis.Unlike other nations, Germany does external serviceproviders, itisadvisable to conductstandardised quality audits To ensure corresponding quality standards for freelancers andemployees of lopment. Italsoservedas the basis for a by the UNESCOoffice inBangkok, alsooffers orientation regarding personnel deve- Certification Programme for UNESCO World Heritage Sites”, aproject carriedout tion staff (guides, for instance). The “Cultural Heritage Specialist Guide Training and in Germany have already reported on their experiences in training their communica activities, regular personnel training isadvisable. A number of World Heritage sites To safeguard standards of quality in the context of communication andeducation as anemployer. should welcome every opportunity to contribute to localor regional development This appliesparticularly to the hiringof people with disabilities. An information centre working conditionsand that the hiringprocess treats every applicant equally. ofspirit in the inclusive, important and Regardless of whether anengagement involves employees or freelancers, itis mation points andother establishedinstitutions.Here, itisprudent to enter requirements by cooperating with museums,national park centres, tourist infor- It may alsobepossible to take advantage of synergies that reduce personnel for example) andhire additionalstaff through the acquisitionof project funding. It canbehelpful to fall back on freelancers for selectengagements (guided tours, services mustbe factored into the centre’s financial planning. actual communication activities,employees involved incleaning,security andother functions andpresentation formats. Along with the qualifiedstaff who handle the The personnel requirements of agiveninformation centre are directly linked to its in the spiritof the World Heritage Convention. essential to engagingincommunication efforts inasustainablemanner and thus Suitable long-term subsidiesandsupport from politicaldecision-makers are acquiring one-time investments for the initialestablishment of aninformation centre. for the long term often proves considerably more difficult than, for example, enough well-trainedpersonnel. However, securing fundingforstaff-related costs High-quality communication andeducation offers gohand-in-hand with having employees are to perform. into contracts that define the type andscopeof the work eachindividualpartner’s

sustainable developmentsustainable to ensure good training manual that isavailable online.

A Guide for World Heritage Information Centres Communicating World Heritage for all Accessibility in Germanhere. 17 The study isavailable Everyone). sen für Alle”(Travel for “Reithe websiteon - in Germancanbe found 16 Further information Social Affairs.and deral Ministry of Labour here by the GermanFe - convention isprovided Frenchof versions the German, Englishand The15 offull text the be found can 14 Download

Theoffull text law the here.

be eliminated or avoided from the start. Along with structural andsensory obst To enable visitors to experience information centres as they wish, barriers need to of reference regarding the costsof barrier-free constructionandrenovation. für Alle” (Travel for Everyone) tourist destinations. Corresponding certification canbeobtained through “Reisen right to equalparticipation insociety; itrepresents another mark of quality for is more than justa way to accommodate people with disabilitiesanduphold their to accidents, for example) and the elderly. In addition,providing for accessibility disabilities, butalso families with prams, people with temporary limitations (due when oneconsiders that accessibility benefits not only those with permanent being subject to specialrulesor restrictions. Such efforts are all the more relevant Among other sources, astudy conductedby ETHZurich required to incorporate aspectsof accessibility into the plans from the beginning. retrospectively, the costsoften prove to begreater than what would have been mittee of experts, andrepresentatives consultants of the relevant groups, including this type of buildingin the planningprocess. Assembling acorresponding com- free constructioninto account –itmakes sense to involve experts specialisedin management planof this kind–andinparticular to take the requirements of barrier- individual efforts andcarrying them outinsensible,coherent ways. To create a accessibility management plancanprovide ahelpful framework for coordinating acles, this includesbarriers that affect people’s interactions with oneanother. An followed to ensure that noone feels discriminated againstasaresult of their barrier-free World Heritage experience. Here, anintegrative approach shouldbe it isparticularly important that information centres enableeveryone to have a in buildingsandensemblesunder monument protection (as well asnatural reserves), In light of the fact that accessibility for allisespecially likely to beunachievable integrative approach Accessibility asan able development. the World Heritage Convention (2015) states that inclusioncontributes to sustain for the Integration of aSustainable Development Perspective into the Processes of recreation, leisure andsport onanequalbasis.In addition, the Policy Document Article 30of the Convention, which refers to the right to take part incultural life, which hasbeenineffect inGermany since2009. Here, attention shouldbepaid to gleichstellungsgesetz” faculties. Such considerations are basednot only onGermany’s “Behinderten lities, be they related to motor skills,sight or hearing,or mental andcognitive afforded to every interested individual. This includespeople with various disabi- The chance to experience and explore cultural andnatural heritageshouldbe Engaging experts inbarrier-free constructionasearly onaspossibleisadvisa both during the planningphaseand for the long term, canalsobebeneficial. for financial reasons too. If renovations andmodifications need to bemade also on the United Nations’ Convention on the Rights of Persons with Disabilities, people with disabilitieshave the sameopportunities to participate insociety), but

14 (a law passedin2002 that isdesigned to ensure that 16 . 17 in2004offers points ble 43 - - - 15

44 • information online Offering accessible • • texts people with physicalpeople with information enable to Provide detailed ne determilimitations to texts reader functionsfor Enable useof or italics rast; noserif fonts further increase cont to enlarge fonts and trast layouts, options Web design:high-con- facility inquestionis how accessible the for images and alternative

screen-

- -

• • • • • aspects (among others) shouldbeconsidered to make itbarrier-free: When buildinganinformation centre anddesigningitsinterior,following the and itsinterior Accessibility of the building rested to judge whether the centre inquestion will beaccessible to them. other graphical presentations are of particular relevance, as they enable those inte - for fear of not beingable to enter when they arrive.In this context, photos and reliable information isavailable, potential guestsoften decidenot to visit acentre be madeof this fact on the centre’s website andinitsprint materials. When no res canbe taken to accommodate corresponding visitors), clear mention should not or only partially barrier-free (or advance registration isrequired so that measu- the centre’s website, flyers andother formats. If agiveninformation centre is clearly understandable, precise, accurate, andof course, accessible to all through encouraging people with disabilities to visit it. This information needs to be Making on accessibility Startinginformation with to make exhibitions accessible. of natural or artificial light (for visitors with visual impairments) are sensible ways make itpossible to adjust the height of the itemsondisplay andsufficient sources designing the spacesand furnishings involved inagivenexhibition. Systems that corresponding technical equipment andarrangements inmind when planningand tion usingat least two senses(hearing,seeing, touching). Itisagoodidea to keep means. be clearly designated, either by signs,reception personnel, flyers or someother verbal signage, for example. Areas that are not or only partially barrier-free should tactile elements that are embeddedinto the floor offer asuitablecomplement to different senses(inaccordance with multi-sensory design). Guidancesystems with mation inamanner that makes it visible from allanglesandheights andusing sible to guidedogs. Considerations shouldalsobemadeas to whether the facility canbemadeacces freely without stumblingover various hazards shouldbe taken into account. steps), even, non-slip flooring, handrails, andspaces that enable visitors to move sufficient accessibility, features suchas wide hallways, ramps (as analternative to essential aspectsare communicated to all those interested. To provide for concept ingeneral and the specificsiteinquestion. This helpsensure that the areas shouldbeused to present basicinformation onboth the World Heritage that make at leastsomeareas accessibleare to beencouraged. These barrier-free always possible to achieve comprehensive accessibility. In suchcases,solutions an existing building(which may alsobeunder monument protection), itisnot forms of assistance that have wheels. When creating aninformation centre within accommodating aspossible to wheelchairs, walking frames, prams andother Service External resources –Cooperations Exhibitions – Signage – Accessibility This includes having barrier-freeThis sanitary facilities andheight-adjustable counters the accessibility of these servicesis the mostimportant aspect to consider. without restrictions alsorequires corresponding services. Along with trained staff, require mustbe taken into account. visitors to borrow free of charge. In these cases, the storage spacesuch items like magnifyingglasses,FMdevices for the hearing-impaired and wheelchairs for relevant groups andother stakeholders canlead to opportunities to obtain items recognisable andeasy to understand for all visitors. This entails displaying infor designing exhibitions. This means that visitors shouldbeable to take ininforma information available onacentre’s accessibilityiskey inenablingand

without barriers –Enabling The signsandother –Efforts shouldbemade The multi-sensory

forms of

designprincipleshouldalsobeobservedin with healthcare suppliers, localassociations of visitors

guidanceusedat centres mustbeboth to ensure to experience aninformation centre that the entrance area isas

- -

A Guide for World Heritage Information Centres Communicating World Heritage and Housing of Berlin: for Urban Development of the Senate Department ble 20 in German. available fororder 19 The brochure is available 18 The brochure is Download German. German. mal” isavailable here in “Barrierefrei imBaudenk 21 The conference report de/handbuch.shtml en/barrierefreies_bauen/ wicklung.berlin.de/bau- https://www.stadtent on the websiteon here The manualisavaila here inGerman.

here

- -

res and informationand res within the vehicles themselves. making public transport stopsbarrier-free andproviding for corresponding measu- associations of relevant groups iscrucial. Among other aspects,suchefforts involve bear on this subject, which is why cooperating with the authoritiesresponsible and operators of information centres are often unable to bringany direct influence to corresponding meansof public transport are helpful. World Heritage sitesand the options. In addition to wide parkingspaceslocated near the information centre, their interiors are accessible,butalsoon the availability of barrier-free travel The accessibility of information centres dependsnot only on the extent to which Barrier-free travel this topic. National Committee for Monument Protection (DNK) im Baudenkmal”, aconference report onbarrier-free monuments from the German both functional areas within abuildingandindividualstructural elements. “Barriefrei ings” Meanwhile, the city of Berlin’s manual“Berlin-Design for all: Accessible PublicBuild- • chairs or prams andmenuseveryone canread. place their walking equipment, areas with enoughspace for people with wheel height-adjustable tables, fixtures along the edgesof tables where visitors can should bemade to ensure that suchareas are accessible to all; this may involve ments are planned).If aninformation centre offers food or beverages, provisions in the entrance and ticketing areas (assuming points of saleor similar arrange Events –If Sachsen e.V. Wohlfahrtsverband Landesverband Hessen e.V. are covered in various related brochures, including those provided by Paritätischer holding barrier-free events, as well aschecklistsandpractical tips on this subject, this isanother area in which accessibility isdesirable. The important aspectsof 20 offers more detailed information on these aspectsinconnection with aninformation centre hosts presentations, 19 . 17

and Antidiskriminierungsbüro 21 , alsoincludesinsights on workshops or other events, 45 - -

46 © Figure 7: The converted miningcar System Water Management lar andUpper Harz Historic Town of Gos of Rammelsberg, Heritage site Mines ofUNESCO Worldthe Rammelsberg, part and visitors mineof of the museum exampleon the based “Reisenfür Alle” Case Study 6 Weltkulturerbe Erzbergwerk Rammelsberg Goslar GmbH

- While some specific measures can be planned in advance and and advance in planned be can measures specific some While tour. underground museum’s the in part take to wheelchairs in people two for space enough offers that car mining converted aspecially involves example Another effort. chair-accessible toilet was during installed the construction awheel where instance, for facilities, Take sanitary site’s the year). each 100,000 over to grown since have numbers (whose measures to visitors accommodate required infrastructural thus situation initial the museum, mining Rammelsberg’s on began work When people! not machines, for –but way own its in accessible is site industrial aformer nature, its By former ore dressing plant in all its glory. glory. its all in plant dressing ore former ding those in wheelchairs) to experience Rammelsberg’s (inclu visitors enables now lift The require. otherwise would route its steps uphill 250 than more the avoid people help to retooled been has it material, transport to used Originally in 2014. service into back put was that lift inclined the to relates case such one Rammelsberg, In retrospectively. solutions as selves them present only others accessibility, ensure to out carried

- -

A Guide for World Heritage Information Centres Communicating World Heritage Author a World Heritage site Mine, and Visitors Rammelsberg Museum Scientific Assistant, Dr.Martin Wetzel, © Figure 8: The inclinedlift Weltkulturerbe Erzbergwerk Rammelsberg Goslar GmbH

guests provide, even after certification is obtained. is certification after even provide, guests feedback the on based continue to needs always that process a is It small. and large both measures different many of up made –one process ongoing an as but endeavour, afinite as not project Alle” für “Reisen the view thus should Participants regard. this in cited be could that examples other of plenty are There such. as designated be can and wheelchairs in those to accessible fully is it instance, for threshold, no has adoor If involved. people be made to raise awareness and change among mindsets the to need efforts where is This it! recognise to have just you – been has already it cases, many in achieved; be to has that something always not is accessibility that shows example This 47 4. Suggestions and considerations on “software”

50 54 Communication content Case Study 9 Holistic implementation of 51 Education for Sustainable Develop- Case Study 7 ment (ESD) – the Wadden Sea “Heritage of Mankind” – the Conservation Station on the island introductory topic of the World of Hooge, part of the UNESCO Heritage exhibition in Stralsund, World Heritage site “Wadden Sea“ part of the UNESCO World Heritage site “Historic Centres 56 of Stralsund and Wismar” Target groups for communication

53 58 Case Study 8 Communication formats and World Heritage & Global Geoparks: methods Communication, education and cooperation based on the example 59 of the “Messel Pit Fossil Site”, a Accessibility for all UNESCO World Heritage site

48 49 50 Communication Communication content • • • includes: the framework documents describedabove. The essential content to bepresented charge whenever possible. The bulk of this basicinformation isdetermined by Fundamental aspectsshouldalways becommunicated andmadeavailable free of Fundamental communication content specific (niche) subjects. to use. Temporary exhibitions, for instance,allow for more in-depth exploration of however, on the size of the centre and the communication formats ithaschosen Heritage site. The extent to which this content can becommunicated alsodepends, that isinspired, for example, by the specialcharacteristics of the respective World Every information centre hasa variety of content for communication at itsdisposal • • Heritage inallits understanding of the World Heritage sites they visit. programmes from the UNESCO World Heritage Centre to givepeople abroader these thematic contexts andany related networks, suchas the OWHC, or maritime, modern,or industrial heritage, for example. Itisagoodidea to illustrate many Worldsites fallHeritage intospecific categories:urban, religious, variety of the natural andcultural siteson the World Heritage List.In addition, approaches are particularly helpful, as they make itpossible to showcase the historical periodor the same year of inscription. The latter method andsimilar Providing context –DespiteitsOUV, no Universal Value in ways they canunderstand. Guidelines, itisimportant to formulate the Statements of Outstanding technical terms usedin the World Heritage Convention and the Operational Since itissafe to assume that most visitors will not be familiar with the one of the more complex challenges–involved incommunication efforts. The concept of the region or across Germany or presenting sites that date back to the same of communication, suchasby displaying all the other World Heritage sites in thematic innature. It therefore makes sense to point out these links aspart There are always connections to other sites,be they geographical, temporal or are other UNESCOconventions andprogrammes that deal with heritageand the aspectsof integrity andauthenticity is thus oneof the main tasks –and OUV ascribed to a World Heritage sitealong with the applicablecriteriaand requisite of inscription on the UNESCO World Heritage List. Accentuating the Outstanding Universal surrounding landscape. the site’s dimensionsandlocation inrelation to itsurbanenvironment or the a World Heritage site’s core andbuffer zones shouldacquaint visitors with Core zone andsurroundings –Graphical andcartographical presentations of a senseof responsibility for this heritagearound the world. heritage that belongs to allof humankind.Ideally, doingso will helppropagate tion – that is,makingasustainedcommoneffort to preserve andprotect the and promoting their understanding of the aimsof the World Heritage Conven- includes educating visitors about the World Heritage programme asa whole objectives of the communication efforts madeat information centres. This also Heritage sitesaround the world or selectexamples thereof) shouldbeprimary network andhelping peopleunderstand it(such asby presenting all the World network dedicated to solidarity andcooperation. Raisingawareness of this Heritage List,every World Heritage sitebecomespart of aninternational

World Heritage –Upon itsinscription on facets –In addition Value (OUV) – This is to World Heritage sitestandsonitsown. the the singlemostimportant pre- World Heritage Convention, the UNESCO

World

there

A Guide for World Heritage Information Centres Communicating World Heritage Wismar of Stralsund and Historic Centres World Heritage site ofUNESCO the in Stralsund, part Heritage exhibition ofthe World Mankind”– the “Heritage of Study 7 Case introductory topic

centres or similar facilities. Here, itmakes sense for those responsible for the its component parts – to the extent that these parts have their own information face adistinctchallengeincommunicating the OUV of anentire siteat allof nevertheless beused to accentuate localaspects. general narrativeunderlying based ona can that conceptcommunication an overarchingpartsdevisecomponent to work individual and togetherclosely Serial World Heritage sites,particularly those that are transboundary or transnational,

tunities to cooperate for all the parties involved. conventions andprogrammes. Ideally, this alsoleads to constructiveoppor points for covering the other forms of UNESCOheritagerecognised by these graphical or thematic proximity, World Heritage sitescanoffer goodstarting Global Geoparks (2015) andMemory of the World (1992). Thanks to their geo- (2005), as well as the UNESCOprogrammes Man and the Biosphere (1970), tion on the Protection andPromotion of the Diversity of Cultural Expressions of Cultural Property in the Event of Armed Conflict (1954) and the Conven- Ownership of Cultural Property (1970), the Hague Convention for the Protection Means of Prohibiting andPreventing the Illicit Import, Export and Transfer of Safeguarding of Intangible Cultural Heritage (2003), the Convention on the diversity. Those worthy of particular mention include the Convention for the

What is UNESCO, and what purposes does it serve? What is is What serve? it does purposes what and UNESCO, is What including: key of questions, anumber answer Text panels and effort. costs related the to due either considered not were updates Annual reasons. technical for not could realised be hemisphere chosen the in located sites the only up light to idea The sites. Heritage World 1,000 than more the of many mark to globe the on up light LEDs blue begins, apresentation When hemisphere. through photosproceed featuring four from each presentations can visitors ascreen, On world. the around heritage of ance import the symbolises space the of middle the in globe The example). for (Europe, continent acertain on sites of number the of over-representing an avoid to desire the by prompted was basis areferential as longitute and latitude of lines of choice The earth. of the quadrants four the represent that areas square four into conceptually divided is space exhibition The Interior concept these. like locations ting protec in interest an has humanity of All value. outstanding of is site heritage natural or acultural that signifies List Heritage World the on included being that visitors show to meant is This perspective. international an with by starting Stralsund on afocus to picture big the from proceeds gradually it approach, exhibition’s the with accordance In galleries. five to prelude of Heritage Mankind entitled space exhibition An and photos. World illustrations values through videos, exhibits, Heritage Stralsund’s communicates and world; the around and many Ger in sites Heritage World showcases programme; Heritage exhibition that provides information on the UNESCO World an maintained has Stralsund of City Hanseatic the 2011, Since

servesa as

- 51 - - -

52 Stralsund) Media (Hanseatic City of World Heritage and Department forCulture, Heritage coordinator, SteffiBehrendt, World ISBN 3-89942-107-8. second edition(2012), Praxisleitfaden. Bielefeld, Ein und Ausstellungen. (ed.): Texte inMuseen and Robert Schlesinger bition: Ewelyn Dawid text panelsof the exhi - helpful increating the Thefollowing book was Author Bibliography heritage/visitor_centres/ experience_world_ stralsund.de/en/ please visit: mation, For furtherinfor

Hanseatic City of Stralsund https://www.wismar-

defined indefined the exhibition concept. key messages the conveying in succeeds exhibition this that shown have tours their during by visitors provided feedback the and book guest centre’s The understand. to easy be would that texts create to best their did they why was which crucial, be would presented information the of style written the and design exhibition’s the that decided curators The themes. core few a to down boiled be to needed available knowledge The site? Heritage World aUNESCO as centre historic Stralsund’s of ties complexi the presenting in possible as concise as and detailed as both be to space of metres square 100 its use they could How achallenge: faced curators the exhibition, the planning In achallenge presents more” is “Less visits. their of rest the during site Heritage World aUNESCO as status Stralsund’s specialprogramme in understand order to better wouldknowledge visitors about need the World Heritage fundamental the present to sought curators’ the Overall, sites). mixed and natural (cultural, was made to include examples from all three categories effort aconscious and by hemisphere, grouped also are These so. less others and well-known are which of some sites, Heritage World of names the of arrangements feature walls The phase. planning the during contribute to upon called curators the whom Stralsund, of by citizens provided were items these of Many hemisphere. respective the from souvenirs exhibits case adisplay room, the of corner each In granted World status? Heritage be can what and List, Heritage World the is What humanity? of heritage the protect to it is responsibility whose and the basic concept behind the World Convention, Heritage

A Guide for World Heritage Information Centres Communicating World Heritage gGmbH Welterbe GrubeMessel Managing Director, Dr. Marie-Luise Frey, Author Pit Fossil Site Heritage site Messel UNESCO World the on the example of cooperation based education and Communication, Global Geoparks: World Heritage & Case Study 8

have also arisen. The Geopark, meanwhile, joins forces forces joins meanwhile, Geopark, The arisen. also have cooperations other and since, year every Week Geoparks pean Euro- in part taken has site Heritage World The Pit. Messel the at arrival her upon Geopark Global Bergstrasse-Odenwald together those with of the She brought partners network its 2000. in founded was it since Network Geopark European of the members founding the of one is WGM of director UNESCO Geopark near Germany’s border, western the managing Given her then employment in the Vulkaneifel, now also a World centre. visitor Heritage Pit’s Messel the for aconcept developing on collaborated also institutes research relevant the as well as Geopark Global from the Bergstrasse-Odenwald guides. Specialists Heritage World own its training start to WGM prompted which Pit, Messel the into tours leading began rangers geopark trained 2004, In 2003. since much accomplish to together worked havedevelopment locations of two media, these educational and the and offerings joint events programme, ranger geopark the to contributions projects, EU cooperation various Through as a deposit on fossil land. OUV Pit’s Messel the to due connection thematic astrong have sites The 2003. 1October on operations commencing since 2015) in Geopark Global aUNESCO designated was (which Park Nature has worked closely the Bergstrasse-Odenwald with – Pit Messel the oversees that organisation non-profit – the (WGM) gGmbH Messel Grube Welterbe Arts, the and Research Education, Higher of Ministry Hessian the of request At the in September 2018, and other educational projects. educational other and 2018, September in Germany to guests Japanese and Chinese of agroup brought which of one exchanges, involving cooperations further for made being currently are or been have preparations and Plans discovery. site’s Heritage World this of anniversary 100th the mark to set celebrations attend to planning is organisation The China. in site Heritage World aUNESCO site, Man Peking the with cooperate to opportunity the WGM given has Geopark GlobalFinally, to the Bergstrasse-Odenwald connection its Pit. Messel the at children hold rangers of geopark “geo-workshops” youth education, for area the In Berlin. ITB show trade tourism international the at appearances joint in presented were which of both 2013, in cards playing geo-themed of aset designed and 2009 in ject site and GlobalHeritage completed a Geopark tour book pro to promote tourism and engage the public. The Worldefforts common their in sides both benefited has cooperation This 2017. in followed Portugal to Avisit 2016. in centre visitor Pit’s Messel the at events of aseries hold to (Portugal) Global Geopark the Naturtejo with international cooperation Global forged then an Geopark and the Bergstrasse-Odenwald Pit Messel The centre. visitor its designed it when Geopark Global Kong Hong the to expertise its lent site Heritage World the (China). Kong addition, In Hong (Greece) and Lesvos in Geoparks Global the from guides tour for programme training a through Geopark Global Bergstrasse-Odelwald the with collaboration its strengthened in 2010. Pit The Messel further Year the of Geotope its Pit Messel the named it September; every Day Geotope hold to Germany in colleagues other with

54 Sea Hooge, part of the on the islandof – the Wadden Sea Sea Wadden – the Development (ESD) Heritage site UNESCO World Conservation Station for Sustainable tation of Education Holistic implemen- Case Study 9

Wadden • • • • Education for Sustainable Development –

On the basisof the global Agenda 2030 and the aforementioned policy document, part of communicating World Heritage doing so, the facets of sustainability canbepresented either asseparate educational covered with regard to sustainability andsustainabledevelopment: tions offer reference points that canbeused to determine which aspectsshouldbe units or ascontent that hasbeenintegrated into other units. The following ques isoneofsustainability the fundamental aspects that needs to becommunicated. In What is What lessonsandinsights canbederived How To general)? What dangers doesalack of sustainability pose to World Heritage coexistence? of specialprotection to aspecificarea –promote sustainability? and actions? actions? In what ways can they engageinsustainablebehaviour, beitin their sites, andhow can they bemitigated or prevented through consciouslifestyles travel, consumption habitsor actionson-site? history inconnection with preserving nature and fostering asociety of peaceful long-term preservation of the World Heritage siteat hand(or suchsitesin

what extent doesrecognition asa

can the connectionbetween environmentally

visitors helpprotect andpreserve a

concept of on fair trade Hooge. the promotes that shop” “world asmall runs also station the community, church local the with cooperation In meet. can people where aplace as purpose asocial serves also latter The market. food small and farmers local its support to island the on provisions their buy to encouraged are seminars for here come that groups The material. information and posters with showcase also they which Germany, in reserves biosphere after named are meanwhile, rooms, guest The theme. trade” a“global features toilet guest The areas. appropriate other and switches light walls, the adorn paper and water, electricity of consumption their of mindful be to visitors its remind Insideproducers. the station’s seminar building, signs that consumable supplies it from needs environmentally friendly and equipment the obtains it and energy, photovoltaic and thermal solar geothermal, of acombination on runs facility The approach. educational facility’s the for fundamental is The holistic nature of Education Development for Sustainable 2005. since Schleswig-Holstein of state German the of partner ESD an as recognised been has station conservation Hooge’s watching tours and on events marine educational conservation. bird- excursions, sea all through round year nature experience to chance the guests give who manager, by astation led and a of team volunteers participants seminar for modation accom centre, information park anational houses station This in. comes tide the when dry Station Conservation Sea Wadden the keeps Hanswarft the as known One “Warften”. or hills, man-made on built are there live who people 100 the of homes World site that belongs to The Heritage Schleswig-Holstein. Sea Wadden the of part the in lies Hooge of island remote The World Heritage site– from a World Heritage site World Heritage siteandits compatible habitsand

that is,

through the granting their the -

A Guide for World Heritage Information Centres Communicating World Heritage Conservation Station Wadden Sea Rainer Borcherding,

Author (in German Further information seminarhaeuser/hooge/ station-wattenmeer.de/ © Figure 10: An external view of the Wadden SeaConservation Station onHooge https://www.schutz Wadden SeaConservation Station

)

worthwhile aspresenting the existing partnerships, be they with World Heritage these perspectives into the subject matter to becommunicated isjustas exchanges; or are engaged indialogue that continues to this day. Incorporating exchanges of culture, nature or the history of ideas;have contributed to such provided by the sites themselves. This isbecause mostof them have witnessed World Heritage sitesasplaces for intercultural encounters andexchanges are through their communication. A wide range of reference points for presenting acquaint visitors with the programme’s focus on fostering international solidarity sites andby extension, their information centres have aresponsibility to cooperation andintercultural understanding. This means that World Heritage sites becomepart of aprogramme founded on the concepts of international Upon their inscription on the UNESCO World Heritage List,allcultural andnatural learning anddialogue Spaces forintercultural sites abroad or other placesof cultural or natural interest. Themed tours, Heritage site. Heritage World Sea Wadden the within achieve to seeks facility this goals primary the of one is life daily of level every at account into factors environmental and taking key competencies, on ESD focuses modules. many educational completing its to involved get encourage actively participants instation available through Hooge’s offerings informative conservation addressing topicsBesides related to sustainability, the

Targetgroups for 56 communication • preparing content include the following: The target groups that shouldalways be taken into account when planningand add to these profiles asnecessary. based on visitor questionnaires, for example, shouldbeconducted to review and on afeasibility study, canprovide key information in this regard. Regular surveys, designed. The are chosenalsodepends to alarge extent on the people for whom these efforts are The manner in which content isprepared anddifferent communication methods • without any legalconcerns. This ensures that updates or changescanbemade to the texts whenever required site or the operators of the information centre will hold the rights tosuchcontent. to establishcontractual provisions stipulating that the respective World Heritage external serviceproviders to produce its texts andgraphical displays, itisprudent financial perspective, butalso for legalreasons. If aninformation centre relies on overall number of World Heritage sites, for example –isimportant not only from a The aforementioned necessity to update certain content at regular intervals – the Legal issues cause theirinterest to wane. municated. This helps to avoid overloading them with information, which can visitors beable to decide what they want to focus on within the content com possible ina variety of ways to which theyrelate.can Itisalsoimportant that connection to World Heritage. Here, the aimis to engagepeopleasmuch should be tailored to visitors’ interests anddesigned to facilitate anemotional The content presented –beit fundamental innature or onaspecific topic – communication formats andmethods. them. Further explanations andcasestudiescanbe found in the sectionon communicate intercultural aspects,butalso to enableparticipants to experience workshops andpresentations serveparticularly well asopportunities not only to Local citizens – for their World Heritage siteandhave abasic understanding of the World benefit the localpopulation. When these residents feel asenseof responsibility Policy specific targetgroup. tion centre might beable to reach out to the respective localpopulation asa of globalrelationships. It therefore makes sense to analyse how aninforma- can openupnew perspectives, promote interculturalism andraise awareness the site.Moreover, placingalocation’s own heritageinaninternational context Heritage concept as well asof the principlesitentails, itiseasier to manage into consideration incommunication and education activitiesdoesmore than This is why itis tremendously important to communicate the overall World area generally have other frames of reference than the ideaof World Heritage. makers – visitor profiles mentioned previously, which shouldideally bebased The key World Heritage isalsolocalheritage.

peopleinvolved inmakingpoliticaldecisions in

Taking this sentiment this

A Guide for World Heritage Information Centres Communicating World Heritage • requiredfor guided tours. an influence onhow large groups canbe, the choiceof formats and the time cation formats andmethods. Room sizes andother spatial conditionsalsohave site on their own. This needs to be taken into account when selectingcommuni- Groups of guestsrequire different communication efforts than those visiting a • • • Expert audiences – The significance of visitors with specialist konwledge with ofvisitors significance The – audiences Expert guests, audioguidesor new mediacanbehelpful. will not always beable to accommodate all the language-related needsof its at the specificsiteinquestion.Since the staff at agiveninformation centre man andEnglish) alsodependon the international visitor profiles expected The languagesin which information shouldbecommunicated (besidesGer European andmore globalaspectsof World Heritage sites. shared heritageandanunderstanding ofour bothfor the responsibility of international visitors alike shouldhave the opportunity to develop asense in mind when preparing information, especially for guided tours. Domesticand differ from that which focuses on those from Germany. This shouldbekept sociocultural affairs, communication that caters for international visitors may groups will arrive with different understandings of history, geography and is safeguests –Sinceinternational it assume to and Domestic these that established, along with the aimsof the surrounding programme. Heritage concept and the spiritin which the World Heritage Convention was aspects relevant to World Heritage onadeeper level. activities may bedesirable to enableguests like these to explore the siteand on depends the Worldsite question. Specificin Heritage communication (students, researchers and those inprofessions related to the site, for example) Children and People World Heritage site. part indeveloping anunderstanding of World Heritage and the particular designed specifically for children and families enable young visitors to take friendly placeinvolves more than itsinterior andstructural design.Offerings section. be inclusive.Further details on this subjectare covered in the corresponding this meansusingsimplelanguageanddesigning the information onoffer to and methods used to communicate content. Among other considerations, implemented not only through structural measures, butalsoin the formats with disabilities–

families –Making aninformation centre achild-and

Accessibility

for allmustbe

taken into account and

family-

formats 58 Communication Communication and methods

• • • • • employed: below presents someof the communication formats andmethods that canbe have, which ultimately affects acentre’s operating costs,as well. The section the number of staff members required and the specialqualifications they should methods. The formats, methods andresources chosen will in turn influence both Information centres canmake useof a variety of communication formats and Educational offerings –Guided Special exhibitions – Permanent exhibitions –Regardless of Site layouts /models–Layouts or Orientation systems andsignage–In addition option to touch amodel, the materials used to constructitshouldbehard- makes them suitable for barrier-free communication. If visitors will have the available, itmay make sense for information centres to engage freelancers. whenever feasible. Dependingon the scopeand variety of the educational content be encouragedexample should forgeneral, – in education or groups taged – those madepossibleby cross-subsidies that support families, socially disadvan- effect. Furthermore, they offer certain advantages in terms of beingaccessible a greater interest ininteractive components, which alsohave alonger-lasting specific target groups. In particular, children andother young visitors often take nicate more detailed information in various ways, especially inconnection with pertaining totheirsites. that foster socialinteraction andasmembers of the stakeholder communities this way, information centres canposition themselves more clearly asplaces local artists andassociations, other World Heritage sitesor similar entities. In Heritage site,suchexhibitions present achance to cooperate with researchers, mation onspecific topics directly or indirectly related to the respective World ally important in the caseof permanent exhibitions. to design these spaces to beasinclusiveandaccessiblepossibleisespeci previously shouldbecommunicated. While itapplies to allexhibitions, the need also serveas the places where the fundamental andessential aspectscovered bition isat the heart of every information centre. This is why these exhibitions wearing. more information, pleaserefer to the sectiononinternal andexternal signage. information at aseriesof decentralised locations of particular interest. For Heritage. This isall the more applicable when they make itpossible to present systems like these canbeof considerable assistanceincommunicating World features. Furthermore, modelsappeal to both the visual and tactil or comprehend upclose,suchasroad networks, urbanlayouts or geographical personnel. are advisable.For more information on this topic, pleasesee the section on volunteers, standards of content andprofessionalism andregular training ensure the quality of the communication work performed by employees and charge due to the trained staff they require. That said,socially mindedofferings cases, guided tours andsimilar services cannot bemadeavailable free of to everyone, yet alsoappealing to visitors with specialistknowledge. In most permanent and,if applicable,specialexhibitions make itpossible to commu This appliesinparticular to sitecharacteristics that are nearly impossible to visitors with anoverview andoffer opportunities to illustrate individualaspects. permanent exhibition. Besidesenabling acentre to offer more in-depth infor special exhibitions canmake adesirable complement to aninformation centre’s

When

feasible tours, modelsof from aspatial and workshops andother itssize andscope,apermanent exhi a to helpingpeople World Heritage siteprovide

financial perspective, offerings related e senses, which senses, which e find their To To

way,

- see see to

A Guide for World Heritage Information Centres Communicating World Heritage for all Accessibility ting information through at least two senses, shouldbe followed here too. systems andsignage, the principleof multi-sensory design, that is,communica - features isalsohelpful inensuringaccessibility for all. As in the caseof orientation offerings; tactile meansof communication (such as3Drelief models) andsimilar The useof illustrative, explanatory presentations; sign-language videos andaudio or foreign languages, the involvement of experts isessential. numbers presented asdigits(not words). When writing texts insimplelanguage sentence, nonestedsentences, no foreign or technical terms, noabbreviations, involves observing the following basiccriteria:short sentences, oneideaper Simple languageisgenerally agood way to facilitate intellectual accessibility. It speakers. information presented insimplelanguageissuitable for children andnon-native Families andolder visitors often opt for barrier-free guided tours, for instance,and offerings that are barrier-free (or close to it) appeal to a variety of target groups. and methods to helpensure that noone feels marginalised. Meanwhile, many be adapted accordingly. An inclusive approach shouldbe followed in these formats information centres. Communication formats, methods andcontent alsoneed to Physical accessibility isjustonekey component of barrier-free communication at showcase asite’s localandregional heritage. area, for example, not only furthers the concept of sustainability;itisalsoa way to for Sustainable Development. Offering foods andbeverages from the surrounding use them for communication purposesaspart of aholisticapproach to Education Sites with impediments, languagebarriers or other factors. in catering for visitors who would otherwise beunreachable due to various hands-on experience, these offerings dopresent many advantages, particularly Heritage siteor itsinformation centre. While they are nosubstitute for the direct, mation presented on-site,includingboth before andafter guests visit a World meansofDigital communication canbeoffered asacomplement to the infor example. ces, procurable from regional providers, reusable andeventually recyclable, for meet certain sustainability criteria; they shouldbemadeof renewable substan All the materials centres useaspart of their various methods and formats should cafés or restaurants can tie them into their communication efforts or

59 - -

A Guide for World Heritage Information Centres Communicating World Heritage Translation Authorised representatives: representatives: Authorised Data Publication

Germany Civil Code)Civil Code) Civil 15 Colmantstraße for Commission UNESCO German Claudia Brincks-Murmann Claudia (Second President) Vice court, registration office Bonn office registration court, accordance with Section 30 of the German German the of 30 Section with accordance German the of 30 Section with accordance www.ruthbutterfield.de www.ruthbutterfield.de 53115 Bonn 53115 Katrin Kohl (Special Representative in in Representative (Special Kohl Katrin Dr. Roland Bernecker (Secretary-General) Lüdtke Carsten Prof. Dr. Hartwig President) Vice (First Wulf Prof. Dr. Christoph Prof. Dr. (President) Böhmer Maria Headquarters: Bonn, entered in the in the entered Bonn, Headquarters: (e. association Registered form: Legal in Representative (Special Möller Dr. Lutz Published by Nicoletta Flora Nicoletta Kerstin Manz (responsible) team Editorial 2018 December 4827 VR number: entry Register municipal the at associations of register Ruth Butterfield in Germany

V.)

The texts in this publication are licensed licensed are publication this in texts The

Copyright Copyright 3.0 DE). https://creativecommons.org/licenses/ (CC BY-NC licence German 3.0 Commercial ISBN: 978-3-940785-96-1 Communication Panatom Corporate (Template)Layout under a Creative Commons Attribution Non- under a Commons Attribution Creative by-sa/4.0/deed.de.

61 www.unesco.de