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From: FOI Sent: 01 November 2017 22:07 To: Subject: FOI 157/17 Facebook Email Correspondence Response

Dear

Our Ref: FOI 157/17

Thank you for your request under the Freedom of Information Act 2000 dated 04 October 2017

The Commission aims to respond to requests for information promptly and has done so within the statutory timeframe of twenty working days.

Due to the large number of attachments for this response, we have employed the use of our secure cloud-based document storage system ‘Objective Connect’. You will receive a ‘Invitation to Objective Connect Email Notification’ (sent to the inbox of . This notification will contain a link to enable you to start using Objective Connect. Please find below details on how to access the specific area we have set up for your documents.

1. You will be prompted to set up your username and password. Your username will be your email address, and your password can be whatever you like. 2. With your username and password, enter both details at the login screen and click ‘login’. 3. You will now see your personal page, which will show the Share ‘FOI 157/17 – Facebook Email Correspondence’. 4. By clicking on the share, you will then find the folder ‘supporting documentation’. 5. Within this folder you will find 59 documents which are relevant to the FOI request. You may view any of these documents by selecting the ‘download’ option, and then ‘open’. 6. In addition you may download a copy to your personal computer by selecting the ‘download’ option and then ‘save as’.

This service will be closed 1 month [Monday 04 December 2017] after the official response has been dispatched.

Your request is in bold below followed by our response.

You have requested:

Please could I request a copy of all email correspondence between the Electoral Commission and Facebook Inc (including Facebook UK Ltd) and its executives from January 2011 to April 2017?

Our response is as follows:

We hold information which meets the details of your request. You can access the documents through the Objective Connect portal see instructions above.

The documents include correspondence between the Commission, Facebook and Instagram. The correspondence relates to the preparation for campaigns for electoral events.

Section 40(2) Section 40(2) provides exemption where the information requested constitutes personal data as defined by the Data Protection Act 1998 (DPA), and where release of the information requests would breach one of the data protection principles. Some of the information contained in the requested information falls within the description of personal data as defined by section1 of the DPA because the information relates directly to an identifiable living individual. This includes names and digital signatures of individuals.

I trust that this information satisfies your request. If you are not satisfied with this response, please note that the Commission operates a review procedure, details of which can be found on the Commission website at: http://www.electoralcommission.org.uk/about-us/freedom-of-information- requests/how-do-I-make-an-foi-request

Please also note that if you have exhausted all internal Commission review procedures and you are still not satisfied you have the right to appeal to the Information Commissioner. Details of this procedure can be found on the ICO website: https://ico.org.uk/.

Yours sincerely,

Information, Knowledge and Systems Manager The Electoral Commission 3 Bunhill Row London EC1Y 8YZ [email protected] electoralcommission.org.uk yourvotematters.co.uk

Twitter | Facebook | Blog

From: < @fb.com> Sent: 04 August 2014 09:50 To: Subject: Re: Booklet launch

Thanks ! That would be a bit easier, how does 1.15 work for you?

facebook

| Politics & Government

10 Brock Street | London | NW1 3FG mobile: www.fb.com/

From: < @electoralcommission.org.uk> Date: Monday, 4 August 2014 09:26 To: @fb.com> Subject: RE: Booklet launch

Hi , I’m around in the afternoon too if that’s easier. Though I’m leaving the office at 3. My number is Cheers, From: Lomas [mailto @fb.com] Sent: 03 August 2014 22:57 To: Subject: Re: Booklet launch Hi I can do 10.30 but I will be in a car so apologies in advance for any delays etc. What is the best number to reach you on? facebook

| Politics & Government

10 Brock Street | London | NW1 3FG mobile: www.fb.com

From: @electoralcommission.org.uk> Date: Friday, 1 August 2014 08:40 To: < @fb.com> Subject: RE: Booklet launch Hi , I hope you’re having a nice week off. Monday between 10.30 – 11am would be great. Cheers, From: [mailto: @fb.com] Sent: 31 July 2014 18:28 To: Subject: Re: Booklet launch Hi Thanks for your e‐mail – sorry about the slow reply What time suits to discuss on Monday? Best wishes, facebook

| Politics & Government

10 Brock Street | London | NW1 3FG mobile: www.fb.com/

From: @electoralcommission.org.uk> Date: Wednesday, 30 July 2014 14:36 To: @fb.com> Subject: RE: Booklet launch Hi thanks for the email, as mentioned before it would be great if you could support the campaign when we launch it and happy to talk on Monday. I thought it might be helpful to send through a few ideas that we had about how Facebook could support the launch of our public awareness campaign in Scotland ahead of the referendum. From Monday 11 August, we’re going to be sending a voter information booklet to every household across Scotland. I’ve attached a confidential Jpeg of the front cover. Feedback, particularly from young people, has been overwhelmingly positive. The booklet contains information on how to register to vote, the different ways of voting and campaign statements from ‘Yes Scotland’ and ‘Better Together’. As mentioned below, we will be issuing a press release and likely be doing some broadcast media on the day the booklet and campaign are launched. I had a couple of suggestions for how Facebook could support our campaign: 1) Perhaps you could arrange for a post about the booklet to appear on every person’s newsfeed on the day the campaign launches for all those who are based in Scotland. Could this perhaps have an image of the booklet front cover and a link to where they can view it in full online?

If you could, it would be great if this could also include targeted messaging at 16 – 17 year olds (first time they can register to vote at a major poll); and also at 18 – 22 year olds who may be at university (such as “think about where you’re going to be based? Have you registered to vote? If you apply for a postal vote, can you get it back in time for it to be included in the count” or something similar). 2) Create a ‘Referendum Polling Day’ event that appears automatically in people’s events section of their profile. Content of the event would all be about making sure people know that they need to be registered to vote in order to take part in the poll and stress the 2 September deadline.

For PR purposes, it would be great to work with you to generate stories that could be sent to the media after our initial campaign launches on the Monday. One idea I had was for Facebook to run a poll in the days after our campaign launches – perhaps one that gages young people’s interest and excitement about voting at the referendum. If that’s something that is of interest, I can speak to our research team about pulling together some suggested questions and we could perhaps do some joint press releases based on the results?

2 Hope this all sounds good and look forward to speaking to you on Monday. Cheers, 020 7271 From: [mailto: @fb.com] Sent: 30 July 2014 07:13 To: Cc: Subject: Re: Booklet launch Hey! Great to (e)meet you. That's very helpful thank you very much! I'm actually on leave this week - are you available to talk on Monday?

On 29 Jul 2014, at 19:56, " < @electoralcommission.org.uk> wrote:

Hi I hope you’re well? Yes, as mentions, we will be issuing a press release to mark the launch of our campaign as well as working with a range of partnership organisations to get the message out. We’re just in the planning stages. For your info, the campaign launches on Monday 11 August. We’ll be sending our press release out under embargo on the Friday (8 August) and then selling-in on the Sunday aiming for broadcast interviews and major newspaper pick-up in Scotland on the Monday. It would be great to touch base, perhaps tomorrow, on potential ideas. If you were doing something on the Monday, that could keep the story of the campaign launch going through the day. Looking forward to chatting soon. Kind regards, From: Sent: 29 July 2014 16:13 To: ' Cc: Subject: RE: Booklet launch Hi Good to hear from you, all well here thanks – in the final days of production for our public awareness campaign so it’s all ramping up! Hope all’s well with you. Would be great if we could join up on any media activity around the launch of our booklet / public awareness campaign; I’m copying in my colleague who will be leading this on our side so probably makes sense for you to have a chat with him in the first instance? His email’s above and phone number is 020 7271 . Many thanks and speak soon,

3 From: [mailto: @fb.com] Sent: 29 July 2014 15:54 To: Subject: Booklet launch Hi I hope you are well. With regards to the launch of the Booklet when is that taking place and what sort of PR are you doing around it? We are looking at potential initiatives for the day. Best wishes, facebook | Politics & Government 10 Brock Street | London | NW1 3FG mobile: www.fb.com

4 From: < @fb.com> Sent: 04 August 2014 13:55 To: Subject: Re: Booklet launch

Hi there

For option 1 it would be that they registered to vote, rather than being specifically for the referendum. Ideally we’d be able to do option 1 & 2 together, as that is a nicer package and we should aim for Monday 11th.

All correct for option 3.

Nice to chat to you today. We will talk to people our end to see what we can do and then let’s catch up tomorrow. .

From: @electoralcommission.org.uk> Date: Monday, August 4, 2014 at 1:44 PM To: @fb.com>, Facebook @fb.com> Subject: FW: Booklet launch

Hi great to speak with you today. So by my reckoning… there were three ways that Facebook and the Commission could work together: 1) Facebook set up a major timeline event where people in Scotland could say: a) they are registered to vote to take part in the referendum; or b) they have just registered to vote

I’m thinking that most people will be already registered – so it would be great if they could still mark that as a major event in their life! For this you’d be looking to have a quote in our press release and for us to proactively mention it in our broadcast interviews on campaign launch day. 2) You’re able to post about our booklet on Democracy UK Facebook page and ‘boost that post’ so that it appears in people’s timelines

Both of these things could happen on Monday 11th 3) Facebook are going to run the ‘I’ve voted megaphone’ app (is that the right word?!) That will be launching in the run‐up to polling day and the Commission could have a supportive quote in any Facebook PR around the megaphone.

Let me know if I’ve missed anything. I’ll talk to colleagues here and should be able to get back to you tomorrow with what people’s thoughts are at this end. I’ll try and get a PDF of our booklet. It’s under embargo as it has statements from both campaigners who don’t want them made public at all until next Monday!! Thanks, From: Sent: 30 July 2014 14:36 To: Subject: RE: Booklet launch 1 Hi thanks for the email, as mentioned before it would be great if you could support the campaign when we launch it and happy to talk on Monday. I thought it might be helpful to send through a few ideas that we had about how Facebook could support the launch of our public awareness campaign in Scotland ahead of the referendum. From Monday 11 August, we’re going to be sending a voter information booklet to every household across Scotland. I’ve attached a confidential Jpeg of the front cover. Feedback, particularly from young people, has been overwhelmingly positive. The booklet contains information on how to register to vote, the different ways of voting and campaign statements from ‘Yes Scotland’ and ‘Better Together’. As mentioned below, we will be issuing a press release and likely be doing some broadcast media on the day the booklet and campaign are launched. I had a couple of suggestions for how Facebook could support our campaign: 1) Perhaps you could arrange for a post about the booklet to appear on every person’s newsfeed on the day the campaign launches for all those who are based in Scotland. Could this perhaps have an image of the booklet front cover and a link to where they can view it in full online?

From: [mailto @fb.com] Sent: 30 July 2014 07:13 To: Cc: Subject: Re: Booklet launch Hey! Great to (e)meet you. That's very helpful thank you very much! - are you available to talk on Monday?

On 29 Jul 2014, at 19:56, " " @electoralcommission.org.uk> wrote:

2 embargo on the Friday (8 August) and then selling-in on the Sunday aiming for broadcast interviews and major newspaper pick-up in Scotland on the Monday. It would be great to touch base, perhaps tomorrow, on potential ideas. If you were doing something on the Monday, that could keep the story of the campaign launch going through the day. Looking forward to chatting soon. Kind regards, From: Sent: 29 July 2014 16:13 To: ' Cc: Subject: RE: Booklet launch Hi Good to hear from you, all well here thanks – in the final days of production for our public awareness campaign so it’s all ramping up! Hope all’s well with you. Would be great if we could join up on any media activity around the launch of our booklet / public awareness campaign; I’m copying in my colleague who will be leading this on our side so probably makes sense for you to have a chat with him in the first instance? His email’s above and phone number is 020 7271 . Many thanks and speak soon,

Head of Campaigns and Corporate Communication The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel. 020 7271 Fax. 020 7271 0505 @electoralcommission.org.uk www.electoralcommission.org.uk Tell us what you think of our website by taking part in our online survey Putting voters first P Please consider the environment before printing this email. From: [mailto @fb.com] Sent: 29 July 2014 15:54 To: Subject: Booklet launch Hi , I hope you are well. With regards to the launch of the Booklet when is that taking place and what sort of PR are you doing around it? We are looking at potential initiatives for the day. Best wishes, facebook | Politics & Government 10 Brock Street | London | NW1 3FG mobile: www.fb.com

3 From: < @bluerubicon.com> Sent: 07 August 2014 09:28 To: ' Cc: Facebook Subject: RE: Booklet launch

Thanks for your email. I’ll be working with on this one.

We’ll draft a quote up this morning and some content for notes to editor for to approve and get it sent over. Could you ping over the media list that you will be sending the release out to, so we know where to look for coverage.

In terms of content, a JPEG of the booklet cover would be good and perhaps a link to a website where the info is housed or where you would like people to go for more info, to be included in the post.

Thanks

Consultant

This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be disclosed to any other person, nor should copies be taken. Blue Rubicon (Holdings) Limited is registered at 5th Floor, 6 More London Place, London SE1 2DA. Company number 08210694

From: [mailto: @electoralcommission.org.uk] Sent: 07 August 2014 09:07 To: ' Cc: Facebook Subject: RE: Booklet launch

Hi once again thank you so much – great to be working together!

The release I sent yesterday – it’s not going to change too much from our side (ie. perhaps the odd word, etc).

Can Blue Rubicon send over the quote that you would like and we’ll confirm that we’re happy with it from our perspective; and the notes to editor that you would like.

I’ll insert them into the release and then hopefully it will all work for both of us!!

Do you need anything from me to help draft your post? You have a jpeg of our booklet cover.

My colleague in Scotland will be selling in. I’ll speak to her and come back separately on targets.

Kind regards, 020 7271

1 From: [mailto: @fb.com] Sent: 06 August 2014 19:06 To: Cc: Blue Rubicon Subject: Re: Booklet launch

So happy to work with you on this. Copying Blue Rubicon, our PR agency in the UK who will work with you going forward on changes to the release and quote. (Re the quote below, it’s not really Facebook’s style so we will need to change it but will keep it along the same sentiment).

Can you please send them the current working draft of the release ASAP?

Also happy to give you a hand selling this in, so if you let them know the targets so we can see cross over/misses that would be great.

I’m always here if you have any questions too!

Thanks

From: < @electoralcommission.org.uk> Date: Wednesday, August 6, 2014 at 12:48 PM To: Facebook @fb.com>, Theodore Lomas < @fb.com> Subject: RE: Booklet launch

Hi I can confirm that we’d like to work with you on Facebook’s Democracy UK post boost! Will you draft the post and send over for us to clear? You have the jpeg of the front cover of our booklet to use as the image.

Regretfully, we can’t partner on the Registered to vote timeline event on this occasion, but this is definitely something we’d like to pick up after the referendum to see how it could work ahead of the General Election.

In terms of the release – yes, we are happy for a quote from Facebook in the release. I have attached a very early version of the release (A colleague is actually working on the release) so you can see - it’s all booklet focused.

We’ve put a suggested quote for yourselves (obviously please ‘Facebook it up’ perhaps with a second para), but our Director really wants to keep this wording as part of any quote:

We’re really pleased to be working with the Electoral Commission on their campaign. It’s great that there will be an impartial voting guide and we’ll be making sure as many people as possible in Scotland see it on their Facebook account in the coming days

Happy for you to draft a notes to editor that would work for you in terms of explaining the mechanics behind what you are doing to coincide with our campaign launch.

I hope this all works for you. Please feel free to call to discuss (020 7271 ).

Thank you for everything so far

From: [mailto: @fb.com] Sent: 06 August 2014 10:55 To: ; Subject: Re: Booklet launch

Re: the ad. It will run over a period of 1‐2 weeks and will appear in people’s newsfeed. It won’t be the case that everyone will fire up Facebook on Monday and see an ad when they log on, it will be a more gradual process. Also, as I said yesterday, we anticipate that we will be able to reach most of the people who use Facebook in Scotland but we’d need to position this as the majority of people due to our targeting.

Re: registered to vote – This is what it looks like:

As you can see you can choose the date so it gives you some flexibility to say when you registered.

Hope that makes sense? Happy to chat if you have any other questions. I’m on

Thanks!

From: < @electoralcommission.org.uk> Date: Wednesday, August 6, 2014 at 8:42 AM To: Facebook @fb.com>, @fb.com> Subject: RE: Booklet launch

Thanks

Just to double confirm – the post that Facebook will do will be of our Booklet – that’s what will be seen by the majority of people on their timeline when they log onto FB.

And, the ‘Registered to Vote’ timeline event – just to confirm that would be worded in a way that people who know they are registered can add that as a major event; as well as people who have just registered. 3

Cheers, spk soon

From: [mailto: @fb.com] Sent: 05 August 2014 22:40 To: ; Subject: Re: Booklet launch

We spoke this morning. Sorry for the horrendous 'o’clock email, it’s been one of those days.

Just to recap:

We would be able to partner with you for the launch by backing you up with significant ad boosts in Scotland. This would likely the post about the booklet would be seen by the majority of people in Scotland We would also launch our ‘Registered to Vote’ life event on Monday so that people could add that to their timelines

In return we’d want:

A quote in the release A para explaining we are backing with ads & releasing our life event Note to editors which explained how to add a life event to your timeline For you guys to reference the partnership in b/cast interviews

We are happy to help with pitching this in to press on Friday – we can cover tech people or help you by splitting the media list I can see if there is anyone who would be around to field interviews, though, just to flag, our usual spokesperson is away.

OK? Let’s chat ASAP tomorrow as I would need to line up the ads/messaging etc and Friday is now not far away!

From: @electoralcommission.org.uk> Date: Tuesday, August 5, 2014 at 10:31 AM To: Facebook @fb.com>, @fb.com> Subject: RE: Booklet launch

Hi here’s an attachment of what our booklet looks like (minus the statements from Yes Scotland and Better Together). Sorry for the large attachment!

Cheers,

From: [mailto: @fb.com] Sent: 04 August 2014 14:40 To: ; Subject: Re: Booklet launch

Hello,

I don’t think it would, that is something we will need to speak to colleagues internally about. It could be that we target it towards specific groups though, e.g. 16‐17 year olds or 16‐24 year olds if there is a particular need. Will check on this for you.

From: < @electoralcommission.org.uk> Date: Monday, August 4, 2014 at 1:44 PM To: @fb.com>, Facebook < @fb.com> Subject: FW: Booklet launch

Hi great to speak with you today.

So by my reckoning… there were three ways that Facebook and the Commission could work together:

1) Facebook set up a major timeline event where people in Scotland could say:

a) they are registered to vote to take part in the referendum; or

b) they have just registered to vote

I’m thinking that most people will be already registered – so it would be great if they could still mark that as a major event in their life!

For this you’d be looking to have a quote in our press release and for us to proactively mention it in our broadcast interviews on campaign launch day.

2) You’re able to post about our booklet on Democracy UK Facebook page and ‘boost that post’ so that it appears in people’s timelines

Both of these things could happen on Monday 11th

3) Facebook are going to run the ‘I’ve voted megaphone’ app (is that the right word?!) That will be launching in the run‐up to polling day and the Commission could have a supportive quote in any Facebook PR around the megaphone.

Let me know if I’ve missed anything. I’ll talk to colleagues here and should be able to get back to you tomorrow with what people’s thoughts are at this end.

I’ll try and get a PDF of our booklet. It’s under embargo as it has statements from both campaigners who don’t want them made public at all until next Monday!!

Thanks,

From: Sent: 30 July 2014 14:36 To: Subject: RE: Booklet launch

Hi thanks for the email, as mentioned before it would be great if you could support the campaign when we launch it and happy to talk on Monday.

I thought it might be helpful to send through a few ideas that we had about how Facebook could support the launch of our public awareness campaign in Scotland ahead of the referendum.

From Monday 11 August, we’re going to be sending a voter information booklet to every household across Scotland. I’ve attached a confidential Jpeg of the front cover. Feedback, particularly from young people, has been overwhelmingly positive. The booklet contains information on how to register to vote, the different ways of voting and campaign statements from ‘Yes Scotland’ and ‘Better Together’. As mentioned below, we will be issuing a press release and likely be doing some broadcast media on the day the booklet and campaign are launched.

I had a couple of suggestions for how Facebook could support our campaign:

1) Perhaps you could arrange for a post about the booklet to appear on every person’s newsfeed on the day the campaign launches for all those who are based in Scotland. Could this perhaps have an image of the booklet front cover and a link to where they can view it in full online?

2) Create a ‘Referendum Polling Day’ event that appears automatically in people’s events section of their profile. Content of the event would all be about making sure people know that they need to be registered to vote in order to take part in the poll and stress the 2 September deadline.

Hope this all sounds good and look forward to speaking to you on Monday.

Cheers,

From: [mailto: @fb.com] Sent: 30 July 2014 07:13 To: Cc: Subject: Re: Booklet launch

Hey!

Great to (e)meet you. That's very helpful thank you very much!

- are you available to talk on Monday?

On 29 Jul 2014, at 19:56, " < @electoralcommission.org.uk> wrote:

Hi I hope you’re well?

Yes, as mentions, we will be issuing a press release to mark the launch of our campaign as well as working with a range of partnership organisations to get the message out. We’re just in the planning stages. For your info, the campaign launches on Monday 11 August. We’ll be sending our press release out under embargo on the Friday (8 August) and then selling-in on the Sunday aiming for broadcast interviews and major newspaper pick-up in Scotland on the Monday.

It would be great to touch base, perhaps tomorrow, on potential ideas. If you were doing something on the Monday, that could keep the story of the campaign launch going through the day.

Looking forward to chatting soon.

Kind regards,

From: Sent: 29 July 2014 16:13 To: ' Cc: Subject: RE: Booklet launch

Good to hear from you, all well here thanks – in the final days of production for our public awareness campaign so it’s all ramping up! Hope all’s well with you.

Would be great if we could join up on any media activity around the launch of our booklet / public awareness campaign; I’m copying in my colleague who will be leading this on our side so probably makes sense for you to have a chat with him in the first instance? His email’s above and phone number is 020 7271

Many thanks and speak soon,

Head of Campaigns and Corporate Communication The Electoral Commission 3 Bunhill Row London EC1Y 8YZ

Tel. 020 7271 Fax. 020 7271 0505 @electoralcommission.org.uk www.electoralcommission.org.uk

7 Tell us what you think of our website by taking part in our online survey

Putting voters first P Please consider the environment before printing this email.

From: [mailto: @fb.com] Sent: 29 July 2014 15:54 To: Subject: Booklet launch

I hope you are well. With regards to the launch of the Booklet when is that taking place and what sort of PR are you doing around it? We are looking at potential initiatives for the day.

Best wishes,

facebook | Politics & Government 10 Brock Street | London | NW1 3FG mobile: www.fb.com

8 From: Sent: 03 June 2015 16:48 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Great – I can confirm that 9:30 works for us. We’ll need to film somewhere relatively light, so if you could identify somewhere suitable in advance that would be great.

To reiterate, we only need to get a handful of soundbites that essentially focus on the fact that the Electoral Commission wanted to work with Facebook because it’s the largest social network in the UK, so had the scale and reach to drive everyone to register and ultimately vote – so it won’t need any prep or anything.

I look forward to seeing you both on Friday.

From: mailto @electoralcommission.org.uk] Sent: 03 June 2015 16:42 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Hi , cheers for the clarification.

Ok, let us know if 9.30am at the Electoral Commission office works for you. Michael is not available between 10 – 12.

Our office is 3 Bunhill Row, EC1Y 8YZ. Nearest tubes are Old Street and Moorgate stations. And we’re a five minute walk from either station.

From: [mailto: @bluerubicon.com] Sent: 03 June 2015 11:54 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Good question. The award entry is going to focus on all of our election-related activity, but there will be separate sections on the ‘I registered to Vote’ activity and the ‘I’m a Voter’ button, so I think we will try and grab separate soundbites for both and then use which ever works.

At the risk of putting words in your mouth , we essentially need 10 seconds explaining why the Electoral Commission chose to work with Facebook and the benefit it provided – it’s as simple as that. We have stats, for example, that show that 15 million people saw the “I registered to Vote” reminder, and it prompted over 100,000 people to click through to the online registration form, so even if it’s just verbalising this it would be useful.

the I’m a Voter Button was shared over 3 million times on the 7th, so if you have any stats on the number of people who clicked through that would certainly be useful.

Thanks again both.

From: [mailto: @electoralcommission.org.uk] Sent: 03 June 2015 11:46 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Hi !!

Can I just ask – the entry that you’re submitting to PR Week is it focusing on one aspect of your General Election campaign – or the whole thing? I’m just wondering whether it’s useful for to talk about all the projects we did with you, or to just focus on one aspect? Eg) National Voter Registration Day? Or the I’m a Voter Button on polling day? Or a combination?

If it is the ‘I’m a Button’, it would be handy if you could send me any stats on how many times the button was shared on Facebook newsfeeds. As we can obviously say how many people clicked on our Aboutmyvote.co.uk website for more information.

Thanks,

From: [mailto: @bluerubicon.com] Sent: 03 June 2015 11:29 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Sounds good. Let me check with the production team and get back to you.

Thanks

From: [mailto: @electoralcommission.org.uk] Sent: 03 June 2015 11:25 To: Cc: ; Subject: RE: Election Activity: Facebook Testimonial

How about 9.30 am?

2 From: [mailto: @bluerubicon.com] Sent: 03 June 2015 11:13 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Hi ,

Thanks for your quick response.

Friday works for us actually. What time could you do? The earlier the better probably works for us.

Please let me know.

Thanks again.

From: [mailto: @electoralcommission.org.uk] Sent: 03 June 2015 09:12 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Fair enough.

I’m around today and Friday. Thursday but could do something in the morning if that was the only time available, though this office may not be the easiest location.

Let me know what works for you.

From: [mailto: @bluerubicon.com] Sent: 02 June 2015 20:36 To: Cc: Subject: RE: Election Activity: Facebook Testimonial

Hi ,

I’m really sorry to confuse matters, but following further conversations today it now looks like we would like to film a testimonial for the award entry, if at all possible.

Apologies for the short notice, but are you around over the next couple of days. It should only take 15 – 30 mins (max) and we can do it at your office to make it easier.

Please let me know.

3 From: Sent: 02 June 2015 09:48 To: Cc: Subject: Re: Election Activity: Facebook Testimonial

Morning

Apologies for the delay in getting back to you -

I'm afraid it now looks unlikely that this will go ahead – just because of the deadline is fast approaching, so we may not have enough time to film and edit. Apologies for not getting back to you sooner, we were waiting on final confirmation of this decision.

Thank you for agreeing in principle to this though and for being on standby - I appreciate it.

From: < @electoralcommission.org.uk> Sent: 21 May 2015 16:08 To: Cc: ; Subject: RE: Election Activity: Facebook Testimonial

Hi , good news, our Head of Campaigns, cc’d is happy to take part.

He’s happy to come to Facebook to do it. Ideally first thing in the morning (eg. between 9 – 10.30am) or in the afternoons (4 – 5pm) work for him.

Let us know what date next week works for you.

Cheers,

020 7271

From: [mailto: @bluerubicon.com] Sent: 21 May 2015 14:06 To: Cc: Subject: Election Activity: Facebook Testimonial

Thanks for your time on the phone.

As I mentioned, Facebook is planning on entering the PR Week awards for our election-related campaign, in which our partnership with the Electoral Commission played such a crucial role.

As part of the application we plan to include a two minute show reel, with coverage highlights and short 10 second interview testimonials with some of our partners discussing why the campaign was innovative and impactful. Would the Electoral Commission consider being filmed as part of the process, discussing the role that Facebook played in helping to get out the vote and why you chose to partner with Facebook? 4

The final footage will not be public, but will be circulated among an external judging panel. The deadline is in the next couple of weeks, so we’d ideally like to film this next week, if at all possible.

The interview itself should take 15 - mins max and can take place at Facebook or your London office.

Could you let me know.

Consultant

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This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be 5 From: < @fb.com> Sent: 02 March 2015 19:21 To: Subject: Re: Electoral Commission / Facebook coverage for launch of young people campaign

Great. Well done :)

Sent from my iPhone

On 2 Mar 2015, at 18:48, < @electoralcommission.org.uk> wrote:

Hey hope you had a great weekend. Just to drop you a note with some coverage we received for the launch of young person advertising campaign with Facebook. is quoted in this article on The Drum: http://www.thedrum.com/news/2015/03/02/voting‐chiefs‐recruit‐facebook‐win‐younger‐voters‐ general‐election And then there was good mention / visual images of Facebook on Andrew Sparrow’s Guardian blog; BBC News Online campaign blog; and Marketing Week. Cheers and speak soon.

Guardian Live blog – 2 March 2015 09:46 Electoral Commission ad campaign Photograph: Electoral Commission

The Electoral Commission has launched a new Facebook advertising to encourage 18‐year‐olds to take part in the election. It says an analysis of the 1 December 2014 electoral registers found that there had been a 33% fall in the number of ‘attainers’ (16 and 17 year olds) on the registers compared with figures published in February/March that year. This is from Michael Abbott, the commission’s head of campaigns.

We saw at the Scottish Independence Referendum that young people can be one of the most passionate and engaged groups in our democracy, but they need to know that they can only have a say if they’re registered. Turning 18 is an important rite of passage for young people, and gaining the right to vote in a General Election year is a huge part of that.

BBC News Online – Live Campaign countdown – 2 March 2015 http://www.bbc.co.uk/news/live/uk‐politics‐31688520  Register to vote campaign Posted at08:57 People aged 18 are being urged "use your age wisely" by taking part in the election on 7 May via a Facebook campaign. Michael Abbott, head of campaigns at the Electoral Commission, said: "We saw at the Scottish Independence Referendum that young people can be one of the most passionate and engaged groups in our democracy, but they need to know that they can only have a say if they're registered. Turning 18 is an important rite of passage for young people, and gaining the right to vote in a General Election year is a huge part of that." For anyone looking to register, you can do so here. Marketing Week

1 http://www.marketingweek.com/2015/03/02/facebook‐called‐in‐to‐boost‐youth‐vote‐ahead‐of‐ general‐election/ Facebook called in to boost youth vote ahead of General Election In a bid to up the number of young voters registered ahead of the General Election, the Electoral Commission has teamed up with Facebook for the new ‘use your age wisely’ campaign.

By Thomas Hobbs on 2 Mar 2015 The new campaign, which is targeted at 18 to 24 year olds, directs young Facebook users to the government’s voter registration page as it aims to communicate the ease of the process by making student-specific cultural references.

“Turning 18 is an important rite of passage for young people, and gaining the right to vote in a General Election year is a huge part of that,” said Michael Abbott, head of campaigns at the Electoral Commission.

“We saw at the Scottish Independence Referendum that young people can be one of the most engaged groups in our democracy, but they need to know that they can only have a say if they’re registered.”

The decision to allow Scottish 16-17 year olds to vote at the Referendum has been praised in some quarters after it resulted in a 75% voting turnout [ICM].

However, at the 2010 general election, only 44% of British 18-24 year olds turned out to vote – 10% fewer than the same age group’s turnout at last year’s Scottish Independence Referendum.

The Electoral Commission – pointing to a recent YouGov survey, which found that 53% of 18-24 year olds didn’t realise they could register to vote online – says it will now drive its communications around the registration process.

It will also be using mobile advertising for the first time, with young people on EE, O2 and Vodafone networks set to receive SMS/MMS messages encouraging them to register to vote in the run-up to May.

“The commission will continue to use different technologies and platforms such as Facebook to get its registration message across to students and young people,” pledged Abbott.

The Electoral Commission says that in its recent analysis of the electoral registers, it found that university towns and cities had larger falls in the number of people added to their registers compared with other places. While, as of 1 December 2014, there was a 33% fall in the number of ‘attainers’ (16 and 17 year olds) on the registers compared with figures published in March 2014.

2 Over recent years, many UK voters aged 18-24 have become disillusioned with the voting process. This follows failed high-profile pledges such as deputy prime minister Nick Clegg’s promise to completely scrap tuition fees in 2010.

3 From: @fb.com> Sent: 23 March 2015 11:18 To: Cc: Subject: Re: Electoral Commission advert on Facebook

I've just seen the revised copy and they have indeed. Welsh copy is finished and they are just finishing the English version!

We got there in the end!

Best regards,

On 23 Mar 2015, at 11:13, " @electoralcommission.org.uk> wrote:

Hey both, thank you for the update. I’m sure the agency will come up with some ingenious idea so that it doesn’t come down! Thanks again, From: [mailto @fb.com] Sent: 22 March 2015 16:24 To:

Subject: Re: Electoral Commission advert on Facebook Thanks for passing this on Hi Nice to hear from you! I have been dealing with and on this one and have been in constant communication with our internal policy team regarding this. Unfortunately, we cannot make any exceptions as the 20% text policy rule is governed by the ad policy team who are extremely strict on this. I have advised , and from DKLW that the only options at present is to either reduce the size of the logo or run with a different creative. The TVC that is currently running wouldn’t have any problems being approved and would be better suited for the demographic you are targeting. Video engagement rates are substantially higher for public service messaging as it usually more engaging than a static image/logo. If reducing the size of the logo is not an option, would we be able to run with the TVC instead? Best regards,

Maria Purcell ‐ Client Solutions Manager

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From: < @fb.com> Date: Sunday, March 22, 2015 at 4:06 PM To: @electoralcommission.org.uk> 1 Cc: k a < @fb.com> Subject: Re: Electoral Commission advert on Facebook Hi Hope you had a great weekend. I am copying in who will be able to help you with the below on Monday. To be honest though the best way around this is to intro due new creative as our 20% text rule is very strict. Do you have other creative we could use? Thanks

Facebook Over 1 Billion active users! | Agency Partner| Global Marketing Solutions 5‐7 Hanover Reach, Hanover Quay, Dublin 2

email: @fb.com From: < @electoralcommission.org.uk> Date: Friday, March 20, 2015 at 16:07 To: @fb.com> Subject: Electoral Commission advert on Facebook Hi this is in the Electoral Commission press office. Hope you’re well? You may be aware that we’re currently running the attached advert on Facebook to target 17 and 18 year olds to get them to registered to vote. However, we’re having a few problems as periodically it keeps getting taken down because FB’s guidelines on having over 20% text in an ad image. What’s causing this is that in the background to the ‘18’ there’s the ‘bbfc’ watermark running in the background to make it look like a movie certificate. This is causing the ad to be taken down and then each time our agency has to get in touch to get it re‐posted. Do you know if there’s a way somehow that it can be programmed into your advert monitoring thing that the Commission’s advert shouldn’t be taken down? If helpful, I can ask our agency who have produced the ad and who keep re‐posting it to contact you or one of your colleagues directly? Chat soon

2 From: < @fb.com> Sent: 19 August 2014 19:02 To: Cc: Subject: Re: Electoral Commission campaign

Hi there,

That’s great news. Well done!

Unfortunately we don’t have any data to share at the moment, so I can’t help you this time. Sorry!

I am pushing to get some data released closer to Sept 18th so I will let you know how this goes. It’s a bit of an up hill battle.

From: < @electoralcommission.org.uk> Date: Tuesday, August 19, 2014 at 12:11 PM To: Facebook < @fb.com> Cc: < @electoralcommission.org.uk> Subject: Electoral Commission campaign

Hi hope you’re well and had a great weekend? The Electoral Commission’s Scottish Independence Referendum campaign has had a phenomenal response!! Thousands of calls to our helpline and more visits to our aboutmyvote.co.uk website than any other campaign. And thousands of registration forms and booklets are being downloaded too. We’re thinking of issuing a press release – probably early next week – talking about the response to our campaign. And I thought it might be handy to includes one or two stats about how the Commission’s partnership with Facebook is doing. Could you send over information on how many ‘likes’ the Facebook post has had so far? And are there any other stats that you’d be able to send over? Anything about Facebook conversation around our booklet perhaps? What we’d then do is draft something and then ask you to drop in your latest stats depending on when we decide to issue the release. Hope this makes sense. Cheers,

1 From: @fb.com> Sent: 27 February 2015 12:41 To: Subject: Re: Electoral Commission Facebook advertising campaign press release

Hi there

Quote from us below.

Hope it all goes well!

Elizabeth Linder, Facebook’s Politics & Government Specialist for the Europe, Middle East & Africa (EMEA) region said: “Millions of young people from all walks of life use Facebook in the UK, and have turned to it in recent weeks to share their views on the issues that matter to them most leading up to the forthcoming election. But crucially, participating in the debate online isn’t th enough to ensure your opinions count on May 7 . If you’re not registered, you can’t vote: It’s that simple. We hope that by working with the Electoral Commission, we can raise awareness about voter registration, help young people know how to cast their ballots, and have their say in nine weeks’ time.”

facebook | Policy Communications | Europe, Middle East and Africa

(m) | (w)

10 Brock Street | London | NW1 3FG

From: Ka < @electoralcommission.org.uk> Date: Friday, February 27, 2015 at 12:23 PM To: Facebook @fb.com> Subject: RE: Electoral Commission Facebook advertising campaign press release

Hey hope you’re well? Any thoughts on a quote for below? We’re going to issue shortly, but will be doing a proper push on Monday, so if you do decide to provide a quote – will add it when sending the release on Monday morning. Cheers, From: [mailto: @fb.com] Sent: 26 February 2015 13:11 To: Subject: Re: Electoral Commission Facebook advertising campaign press release Hi Let me have a look and we will come back to you ASAP! Best

1 facebook | Policy Communications | Europe, Middle East and Africa

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From: < @electoralcommission.org.uk> Date: Thursday, February 26, 2015 at 2:01 PM To: Facebook < @fb.com>, < @fb.com> Subject: Electoral Commission Facebook advertising campaign press release Hi – hope both well. As you know, we’re launching our Facebook advertising campaign targeting 18 year olds. Some ads are going live on Sunday 1 March, but some also Monday 2 March – so for the release we’re just saying the campaign launches on Monday. We have a press release below (which announces that our young person campaign goes live on Monday). We’d love it if Facebook were keen to add a quote to the release. The plan is to send to newspapers on Friday for Monday; but then to do another push first thing Monday AM. Our agency DLKW are going to be issuing a press release to Marketing blogs, so if you supply a quote, we can add that to their release too. I have attached the release and pasted it below too. Could you let me know if you’d like to supply a quote; and then if so, it would be ideal to get it by the end of today (Thursday). Happy for a quote to come from one of you or from Elizabeth if you think that’s better. Let me know your thoughts. (020 7271 ) Press Release Under embargo: 00.01, Monday 2 March 2015 18 year olds encouraged to “use your age wisely” in new campaign to tackle low voter registration levels A Facebook advertising campaign has been launched by the Electoral Commission encouraging 18 year olds to “use your age wisely” and seize the opportunity to take part in their first General Election. A recent analysis of the 1 December 2014 electoral registers by the Commission found that there had been a 33% fall in the number of ‘attainers’ (16 and 17 year olds) on the registers compared with figures published in February / March that year. The new campaign directs young people to www.gov.uk/register-to-vote where they can complete an application form in a matter of minutes. Michael Abbott, Head of Campaigns at the Electoral Commission, said: “We saw at the Scottish Independence Referendum that young people can be one of the most passionate and engaged groups in our democracy, but they need to know that they can only have a say if they’re registered. Turning 18 is an important rite of passage for young people, and gaining the right to vote in a General Election year is a huge part of that.” The Electoral Commission is also using mobile advertising for the first time to directly encourage students to register to vote online. Tens of thousands of students with mobile phones on the EE,

2 O2 and Vodafone networks will receive SMS/MMS messages that include a link to gov.uk/register- to-vote. A recent YouGov survey for the Electoral Commission found that over half of 18 – 24 year olds surveyed (53%) were not aware that they could now register to vote online. The Commission’s mobile and digital advertising is designed to address this issue. A ‘Student Procrastination Cat’ reminds students not to leave registering to vote to the last minute. Michael Abbott continued: “It’s vital that with the General Election falling in term time that we encourage students to register to vote at their term time address if that’s where they intend to vote. “The Commission continues to use different technologies and platforms to get its registration message across to students and young people. This is the first time that we’ve used mobile advertising; and our continued partnership with Facebook builds on the successful campaigns we ran for last year’s referendum and on National Voter Registration Day this year.” The Electoral Commission’s analysis of the electoral registers found that university towns and cities had larger falls in the number of people added to their registers compared with other places.

All EROs have public engagement strategies in place to get people onto their registers. Those with large student populations have specific activities planned to target students. The Commission has also been working with the NUS, the Association of Colleges, Universities UK and a range of other bodies to encourage young people to get registered, work that will continue right up to the registration deadline on 20 April. The next stage of the Electoral Commission’s public awareness campaign will be the launch of its mass awareness TV advertising campaign on 16 March. Ends Click here to see an image from the Commission’s digital campaign. Click here to see an image from the Commission’s second digital campaign. Click here to see the Commission’s advert that will appear on Facebook newsfeeds. For further information contact: in the Electoral Commission press office on 020 7271 0704 or @electoralcommission.org.uk Out of office hours Notes to editors 1. The Electoral Commission is an independent body set up by the UK Parliament. Our aim is integrity and public confidence in the UK’s democratic process. We regulate party and election finance and set standards for well-run elections and are responsible for the conduct and regulation of referendums held under the Political Parties, Elections and Referendums Act (2000). 2. For more information on the Commission’s analysis of the 1 December 2014 registers, click here. 3. In the recent YouGov survey when people were asked ‘It is possible to register to vote online in England, Wales and Scotland - True / False’ 60% said true and 40% false. However, for 18 – 24 year olds in the survey this figure rose to 53% saying ‘false’. 4. YouGov plc is a research and data company based in London. All figures, unless otherwise stated, are from YouGov plc. Total sample size was 1,655 adults. Fieldwork was undertaken between 26th - 27th January 2015. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). YouGov plc is a member of the British Polling Council and abides by its rules. 5. For more information about the Electoral Commission’s work with the NUS, Association of Colleges and Universities UK and other bodies, click here. 3 Senior Media Relations Officer The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 www.electoralcommission.org.uk Press office: 020 7271 0704 Out of office hours: Follow us on Twitter Putting voters first

4 From: Sent: 09 September 2014 15:11 To: Cc: Subject: RE: Scottish Referendum

The best spot is probably linking directly to our voting guide, which is here: http://www.electoralcommission.org.uk/__data/assets/pdf_file/0012/170400/The-2014-Scottish- Independence-Referendum-Voting-Guide.pdf

Would this be for another Democracy UK post boosted to all Scottish users again?

Also, are you able to help me out with the request I sent through yesterday for a screenshot of the ‘I’ve registered to vote’ life event and any statistics you might have available on the use of that and the Democracy UK post you ran last month?

Thanks,

Senior Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk

Make sure you are registered to vote

Putting voters first

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From: [mailto @fb.com] Sent: 08 September 2014 18:13 To: ; ; Subject: Re: Scottish Referendum

Hi guys,

Which would be the most appropriate page to direct people to on election day to find out more information about how to vote?

1 Thanks,

facebook

| Politics & Government

10 Brock Street | London | NW1 3FG mobile: www.facebook.com/politics

2 From: < @fb.com> Sent: 08 September 2014 18:13 To: ; Subject: Re: Scottish Referendum

Hi guys,

Which would be the most appropriate page to direct people to on election day to find out more information about how to vote?

Thanks,

facebook

| Politics & Government

10 Brock Street | London | NW1 3FG mobile: www.facebook.com/politics

From: @bluerubicon.com> Sent: 02 February 2015 16:34 To: ; Cc: Subject: Re: Facebook/Electoral Commission Call to discuss voter registration

Hi ,

Thanks for this and the quote. We'd like to issue Tuesday for Wednesday, so as to land coverage the day before National Voter Registration Day.

We'd like to send to the below if that's OK with you:

 Political correspondents and election teams [including broadcast, print and online targets]  Technology correspondents and contacts [including broadcast, print and online targets]  Newsdesks  PA – both tech and political teams

Hope that is OK. Let me know if you need anything else from us.

Are we good to go from your side once we put the quote in the release?

Thanks!

From: Sent: Monday, February 2, 2015 4:30 PM To: ' Cc: M Subject: Facebook/Electoral Commission Call to discuss voter registration Hi thanks for sending over – love the release I’ve attached it in Word and also pasted our quote below. There’s one paragraph in the release that appears twice which I’ve highlighted. Alex Robertson, Director of Communication at the Electoral Commission, said: “We’re delighted to be working in partnership with Facebook again to reach those who will be eligible to vote on polling day. We saw at the Scottish Independence Referendum that young people are passionate and engaged about the issues that affect their lives. It’s vital that we continue to reach them on platforms like Facebook with information that’s accessible to them. Anyone not yet registered, should visit www.gov.uk/register‐to‐vote now.” Really excited to be working with Facebook again. Happy to chat with about media lists, etc. Could you just let us know, when you know, if the release is definitely going out Tuesday for Wednesday. I’ve copied from our side too – works with GDS to capture data too, so I’m sure he’ll be in touch in the days after the posts go live on Thursday! Thanks please do call or email me if you need anything else.

‐‐‐‐‐Original Message‐‐‐‐‐ From: [mailto: @fb.com]

1 Sent: 02 February 2015 14:37 To: Cc: Subject: Re: Facebook/Electoral Commission Call to discuss voter registration Hello All, Thanks for the call this morning. As promised please find attached a draft press release for you to add to review. It would be great for us to get this back ASAP. Ideally tonight, if not very first thing tomorrow. As I said on the call the aim is for this to be briefed out tomorrow. If, for some reason we donÂ¹t manage to sort tomorrow but itÂ¹s still OK for Thursday then we may push back to Wednesday. However, I still want it to be tomorrow! :) Let me know any other questions, facebook | Policy Communications | Europe, Middle East and Africa + m) | (w) 10 Brock Street | London | NW1 3FG

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2 From: @fb.com> Sent: 02 February 2015 15:08 To: Subject: Re: Facebook/Electoral Commission Call to discuss voter registration

Lovely! Thanks so much. :)

Sent from my iPhone

> On 2 Feb 2015, at 15:06, < @electoralcommission.org.uk> wrote: > > Hi ‐ thanks for sending through. Should be able to get something back to you before c.o.p. > > Cheers, > > ‐‐‐‐‐Original Message‐‐‐‐‐ > From: [mailto: @fb.com] > Sent: 02 February 2015 14:37 > To: > Cc: > Subject: Re: Facebook/Electoral Commission Call to discuss voter > registration > > Hello All, > > Thanks for the call this morning. As promised please find attached a draft press release for you to add to review. > > It would be great for us to get this back ASAP. Ideally tonight, if not very first thing tomorrow. > > As I said on the call the aim is for this to be briefed out tomorrow. > If, for some reason we don¹t manage to sort tomorrow but it¹s still OK > for Thursday then we may push back to Wednesday. However, I still want > it to be tomorrow! :) > > Let me know any other questions, > > > > > > facebook > | Policy Communications | Europe, Middle East and Africa > > (m) | (w) > 10 Brock Street | London | NW1 3FG > > > > > > >> On 2/2/15, 8:32 AM, " < @electoralcommission.org.uk> wrote: 1 >> >> Hi ‐yep, that's fine. >> >> From our chat on Friday, I think where we're at is that we're happy >> to supply a quote for Facebook's press release about getting people >> to register to vote. We're currently planning some targeted >> advertising with Facebook to target anyone who is 17 at the moment, >> but will have turned >> 18 by May 7 to encourage them to register to vote; and also we're >> planning on targeting 18 year olds generally too who are on Facebook. >> >> So, we'd be quite keen to have a reference in Facebook's release >> about 'Facebook and the Commission' working together to get young >> people / first time voters onto the register, etc. >> >> Can chat through at 9.30, but thought might be easy just to >> summarise where I think we're at as I can imagine you guys are going >> to be super busy today!! >> >> >> >> ‐‐‐‐‐Original Message‐‐‐‐‐ >> From: [mailto: @fb.com] >> Sent: 02 February 2015 07:45 >> To: >> Cc: >> Subject: Re: Facebook/Electoral Commission Call to discuss voter >> registration >> >> Hey All, >> >> Can we do this at 09:30am today please? >> >> >> >> Sent from my iPhone >> >>> On 30 Jan 2015, at 17:27, Toby Partlett >>> < @bluerubicon.com> >>> wrote: >>> >>> >>> >>> >>> When: 02 February 2015 09:00‐09:30 (UTC) Dublin, Edinburgh, Lisbon, >>> London. >>> Where: Call >>> >>> Note: The GMT offset above does not reflect daylight saving time >>> adjustments. >>> >>> *~*~*~*~*~*~*~*~*~* >>> >>> Number: >>> Code: >>> Leaders Pin:

2 >>> >>> >>> >>> Consultant >>>

>>> >>> This email is intended only for the addressee named above. It may >>> contain confidential or legally privileged information. If you are >>> not the named addressee, or the person responsible for delivering >>> the message to the named addressee, please destroy this email and >>> notify the sender immediately. Its contents must not be disclosed to >>> any other person, nor should copies be taken. Blue Rubicon >>> (Holdings) Limited is registered at 6th Floor, 6 More London Place, >>> London SE1 2DA. Company number 08210694. >>> >>> >

3 From: < @fb.com> Sent: 06 May 2015 21:39 To: Cc: Subject: Re: I'm a voter button - Electoral Commission

No problem – thanks so much

Best facebook

Head of Communications, UK & Ireland

From: @electoralcommission.org.uk> Date: Wednesday, 6 May 2015 16:10 To: < @bluerubicon.com> Cc: < @fb.com>, < @bluerubicon.com> Subject: RE: I'm a voter button ‐ Electoral Commission

Hi – we just spoke. Please can you include this quote from Alex Robertson in anything that you issue from now until tonight about the Facebook I’m a voter button press notice please. Alex Robertson, Director of Communication at the Electoral Commission, said: “It’s great that Facebook users have the opportunity to show friends and family that they’re taking part on Thursday. We don’t want anyone to miss out on having their say. Plan when you’re going to cast your vote. Polls are open between 7am – 10pm and there will be information about how to mark your ballot paper in the polling station. If you’re not sure what to expect, visit http://www.aboutmyvote.co.uk/how-do-i- vote/voting-in-person .” – re. the figures that you will put out tomorrow at 10pm. Can we see the release for information. But we’re happy not to be quoted in that release. We will be around tomorrow night to look at it for info.

020 7271 From: [mailto: @bluerubicon.com] Sent: 06 May 2015 15:12 To: Cc: ; Subject: FW: I'm a voter button - Electoral Commission Hi , Thanks for your time on the phone. As I mentioned, below is the relevant sections of the media alert we have been pushing out (alongside some data on the most discussed election-related issues on Facebook, referencing the I’m a Voter button). Obviously, we’d love to have a comment from the Electoral Commission alongside Elizabeth’s quote. Is this something you’d be happy to do? 1 Current coverage is all online, and includes pieces on the Mail Online, ITV News Online, Metro, The Herald Scotland and the Mirror Online – amongst others. I am sure they would be happy to update their online pieces with an additional quote if you were to provide one. Let me know.

Media Alert Facebook launches ‘I’m a Voter’ button to encourage people to turn out to the polls on Thursday Facebook today announced that it will give people across the UK the chance to share that they’ve voted in this Thursday’s General Election, with an ‘I’m a Voter’ button that will appear in the Facebook News Feeds of those eligible to vote. At the same time, Facebook has also revealed new data showing that the Economy is now the most-discussed election related topic. Voters logging on to Facebook this Thursday will see a ‘megaphone’ message at the top of their Facebook News Feed, and will be able to click to share that they are voting with their friends. By clicking the button people can highlight their status as a voter to their Facebook friends, without specifying who they voted for. The 'I'm a Voter' button has previously been used in the last three US elections, the EU parliamentary election, the Scottish Referendum and in the world’s largest democracy, India, where the megaphone reached 31m people and 4.3m people shared that they’d voted. Past studies (Nature, 2012) have shown that conversation on Facebook ahead of an election can actually increase voter turnout, with 300,000 voters turning out to the polls in America in 2010, having seen Facebook posts from their friends. It is hoped that charting the conversational election on the London Eye will encourage British voters not just to have their say on Facebook, but to actually turn out at the polls on May 7th. Facebook’s Politics and Government specialist for Europe, the Middle East and Africa, Elizabeth Linder, said: “Politics is huge on Facebook, and with over 52 million interactions related to the General Election already this year, we fully expect it to be the most discussed topic in the UK in 2015. That’s why we’re rolling out the ‘I’m a Voter’ button ahead of polling day – to give people all over the UK to chance to share they they’re taking part with friends and family – and encourage others to do the same. “What’s more, we’ve been able to really dig down into these interactions and understand what issues voters really care about – and where these conversations are taking place. We’re so excited to be able to use our data to bring this conversational election to life on the London Eye, and we hope that highlighting the extent of discussion will not only raise awareness of the key issues among UK voters, but – as we’ve seen before – actually increase voter turnout too.”

From: < @electoralcommission.org.uk> Sent: Wednesday, May 6, 2015 2:50 PM To: a Cc: Subject: RE: I'm a voter button ‐ Electoral Commission Hi – are Facebook going to be sending a release about the button? If so, are you looking for a quote from us? Can you send over a draft release / plan with us? Thanks,

Senior Media Relations Officer The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 www.electoralcommission.org.uk Press office: 020 7271 0704 Out of office hours: Follow us on Twitter Putting voters first From: [mailto @fb.com] Sent: 06 May 2015 12:58 To: ; ; Cc: Subject: I'm a voter button - Electoral Commission Hi Anouska, 2 Please meet and who look after comms from the electoral commission. We are linking to their page for the ‘more information’ section of the 'I’m a voter button’. a is our head of comms for the UK. I’ve attached a mockup of the I’m a voter button All the best, facebook | Politics & Government 10 Brock Street | London | NW1 3FG Mobile: www.facebook.com/politics

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This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be disclosed to any other person, nor should copies be taken. Blue Rubicon (Holdings) Limited is registered at 6th Floor, 6 More London Place, London SE1 2DA. Company number 08210694.

3 From: @fb.com> Sent: 06 May 2015 15:14 To: Cc: ; Subject: Re: I'm a voter button - Electoral Commission

Good to meet you and thanks for getting in touch. We’re not sending a release about the button but will be notifying media about it in our pitches to them over the next 24 hours.

The main push will be at 10pm tomorrow night when we will announce how many people have seen/clicked the button. More than happy to send you that info to you before we push it out – the only thing is this will be at about 9.30pm tomorrow night – will someone be available to approve the language used?

Best facebook

Head of Communications, UK & Ireland

From: < @electoralcommission.org.uk> Date: Wednesday, 6 May 2015 14:50 To: < @fb.com> Cc: < @bluerubicon.com> Subject: RE: I'm a voter button ‐ Electoral Commission

Hi – are Facebook going to be sending a release about the button? If so, are you looking for a quote from us? Can you send over a draft release / plan with us? Thanks,

1 Please meet and who look after comms from the electoral commission. We are linking to their page for the ‘more information’ section of the 'I’m a voter button’. is our head of comms for the UK. I’ve attached a mockup of the I’m a voter button All the best, facebook | Politics & Government 10 Brock Street | London | NW1 3FG Mobile: + www.facebook.com/politics

2 From: @fb.com> Sent: 11 August 2014 17:10 To: Cc: Blue Rubicon Subject: Re: Media mentions today

and others,

Just wanted to echo email and say how great this is. The whole package is such a great story and I hope it means more people get out and vote next month.

Do let me know if you need anything else, other wise just wanted to say a massive thank you from me!

From: @electoralcommission.org.uk> Date: Monday, August 11, 2014 at 5:03 PM To: @bluerubicon.com>, Facebook @fb.com>, < @electoralcommission.org.uk> Cc: Theo , < @electoralcommission.org.uk>, @electoralcommission.org.uk>, Blue Rubicon Subject: RE: Media mentions today

Cheers for the update Just seen that the campaign is part of the Sky News (5pm) headlines, so expect something on Sky News in next few mins – I’m assuming you have a TV nearby! Cheers, From: @bluerubicon.com] Sent: 11 August 2014 16:56 To: @fb.com; Cc: @fb.com); Facebook Subject: RE: Media mentions today Hi Thanks for the below summary – this is great! Thank you for pushing the Facebook partnership as part of your interviews, we really appreciate it. As I mentioned to on the phone, we were unfortunately unable to put up a spokesperson for the STV piece tonight, but we will be organising a series interviews next week and will try to ensure your campaign (and Facebook’s role in it) is mentioned. We’ve also been chasing up today with some of the contacts we spoke to on Friday to ascertain if they need any additional information to make this run (The Scottish Sun, The Scottish Times, The Daily Telegraph (Scotland) etc.) – hopefully this may lead to a few more pieces. – if you’re happy for us to do so, we’ll order in clips of all the below. Thanks again for all your help with this.

Consultant

1 From: [mailto:[email protected]] Sent: 11 August 2014 16:48 To: @fb.com; ; Cc: ( @fb.com); ; Subject: Media mentions today Hi / , hope you’re both well. I know you’ve just spoken to but I wanted to send through a round-up of the interviews that we’ve done and press mentions. There have been so many!! did a number of interviews and mentioned Facebook in all of them. Broadcast: Yesterday, A did a pre-record with the Radio Clyde group which includes Radio Clyde, Radio Forth, West Sound, North Sound and Tay FM – that’s been playing on all their bulletins today. did a live interview with BBC Good Morning Scotland at 7.15am. Clips from that interview were then played on BBC Radio Scotland. also did a live interview on the lunchtime bulletin of BBC Radio Scotland with John Beattie. And parts of the interview have been used on BBC Radio Five Live. did a pre-record interview with Heart FM. He’s also done pre-record interviews with Sky News which will show later this evening (they’ve run a news piece to camera this afternoon and ran our advert in the morning!) and also with STV News. I’d love to send some links over but we can only access them via our press cuttings supplier portal. But have pasted a couple of our mentions below. Hopefully tomorrow there will be links to iplayer, etc which I can send over. Electoral Commission Broadcast Alert BBC Radio 5 Live 8/11/2014 1:28:14 PM It is just over a month until voters in Scotland are asked whether they want to stay part of the Union or not. REPORT, JAMES SHAW. They reckon maybe four hundred thousand people still who are not registered. So the Electoral Commission are starting a big push today: one of the things they're doing is you can actually change your status on Facebook to show you are registered to vote. BBC Radio Scotland 8/11/2014 8:05:16 AM A major media campaign to encourage people to vote in the referendum starts today. The Electoral Commission will be running an advertising campaign on TV and online, as well as using Facebook, to reach as many potential voters as possible. COMMENT, ALEX ROBERTSON, ELECTORAL COMMISSION. Newspapers / online: I’m sure you’ve already seen, but loads of great news pick-ups mentioning the Electoral Commission and Facebook: BBC News Online: http://www.bbc.co.uk/news/uk-scotland-scotland-politics-28732885 The Herald: http://www.heraldscotland.com/politics/referendum-news/facebook-in-bid-to-ensure- scots-take-part-in-the-referendum.25014731 The Herald also had this great editorial: http://www.heraldscotland.com/comment/herald- view/ensuring-young-voters-are-registered-is- vital.24975276?utm_source=www.heraldscotland.com&utm_medium=RSS%20Feed&utm_campai gn=HeraldScotland%20Comment The Scotsman: http://www.scotsman.com/news/politics/top-stories/independence-scots-sent- impartial-vote-guide-1-3505629 The Courier: http://www.thecourier.co.uk/news/politics/scots-handed-impartial-voting-guide- 1.516887 East Lothian News: http://www.eastlothiannews.co.uk/news/scottish-news/scots-handed-impartial- voting-guide-1-3505152 STV: http://news.stv.tv/scotland-decides/285826-every-household-in-scotland-to-receive- referendum-voting-guide/ It was also in the Aberdeen Press and Journal (no online link) And this piece on the Daily Telegraph Online will have come from you guys: http://www.telegraph.co.uk/technology/facebook/11025945/Facebook-adds-Registered-to-Vote- option-ahead-of-Scottish-Referendum.html

2 And lastly, we’ve sent a briefing to all MSPs and to MPs that represent Scottish constituencies explaining our public awareness campaign. In it we mention that we’re working with Facebook to promote our voter information booklet. I’ll send a link once it’s live on our website, but I have a PDF if you’d like to see it now. Once again, thanks for everything. Its been a great launch! Cheers,

3 From: < @bluerubicon.com> Sent: 06 February 2015 13:42 To: Cc: Facebook Subject: RE: National Voter Registration Day - broadcast coverage

Thanks so much for this – much appreciated.

Have a good weekend,

From: [mailto: @electoralcommission.org.uk] Sent: 06 February 2015 11:55 To: Cc: Facebook Subject: RE: National Voter Registration Day - broadcast coverage

Hi please find details of our broadcast coverage below and the summaries provided by our monitoring agency. Please do email or call me if you need anything more from me. You’ll have to scroll down quite far to get to the end!!

BBC Radio Five Live 5 February 2015 07:23:30 (Alex actually mentioned Facebook twice in this clip)

A big campaign begins today to try to get more than a quarter of a million people registered to vote in time for May. If you log on to Facebook you are likely to see reminders but MPs are warning of a crisis of democratic engagement if the message doesn't get through. Alex Robertson from the Electoral Commission is interviewed, during which he states he is absolutely delighted Facebook will be reminding people. A further report looking at voters in Thurrock also references Electoral Commission research.

BBC Tees 5 February 2015 08:41:07

Are you registered to vote yet? This year's General Election will be the first in which voters can register online and there are even links to register via social media. Alex Robertson form the Electoral Commission is interviewed, referencing this morning's YouGov poll and that every person who has Facebook in the UK will have a post in their Newsfeed reminding them to vote. Karen Whitmore, monitoring officer form Middlesbrough Council, also comments.

BBC Radio Scotland 5 February 2015 16:13:15

Across the UK it is estimated that seven million people are not registered to vote and today the spotlight has been turned on the need to sign up. Michael Sani, Bite the Ballot, comments before Alex Robertson, Communications Director at the Electoral Commission, is interviewed. Robertson notes that today the Electoral Commission is running a joint campaign with Facebook which will see every adult in the UK get a notification reminding them to register to vote.

1 BBC News Channel 5 February 2015 17:39 (Alex did mention Facebook twice in this clip – once about the 35m and once about our work with Facebook at the Scottish referendum and now ahead of General Election)

A campaign has begun that is urging people to make sure they are registerede to vot ahead of the general election. All thirty five million Facebook users in the UK will get a reminder from the Electoral Commission to remind them of what is being dubbed 'National Voter Registration Day'. It is estimated that more than seven million people are missing from the electoral roll. Alex Robertson, Communications Director at the Electoral Commission, is interviewed. He comments that nothing is too much when it comes to getting people to vote. A lot of people are not registered because they do not realise they need to be. The former head of the digital Yes Campaign, Stewart Kirkpatrick, is interviewed and states that social media was an effective tool for spreading the campaign's message.

There was also this mention on of the partnership on BBC Radio 4 News:

BBC Radio 4 5 February 2015 08:54:58

It is a truism say that social media will play a bigger part in the election campaign than ever before, but exactly how? Facebook is working with the Electoral Commission and today it is National Voter Registration Day ‐ they will send a notification to all 35 million people in this country who are active on Facebook explaining how to register to vote. Stewart Kirkpatrick, head of digital for the Yes campaign in the Scottish independence referendum and Ingrid Lunden, International Editor of Techcrunch, debate the relationship between online and political campaigning.

Our Head of Media did a pre-rec with Sky News on Wednesday evening. It wasn’t used in TV clips on the Thursday morning, but a soundbite where he was quoted was used on one or two Sky News radio stations; otherwise mention of the partnership was played in news bulletins See below:

Rock FM Preston 5 February 2015 08:00:09

We are being reminded to register to vote today. It is just over three months until the general election but there are concerns thousands of people across Lancashire haven't signed up since the way we do so changed. The electoral Commission has joined forces with Facebook to remind us. Warren Seddon from the Electoral Commission comments, stating that it is hoped the activity with Facebook will really help promote the online system.

Wave 105.2 5 February 2015 08:01:02

A campaign launches today to get more young people in the south to register to vote. It is National Voter Registration Day and the Electoral Commission's using social media to get people interested.

Magic London 5 February 2015 08:02:32

Thirty five million people will be getting a reminder to registered today through their Facebook page. It is National Voter Registration Day and the Electoral Commission has joined up with the social media site to try and get more young people in particular signed up. Luciana Berger, Labour MP, comments.

Capital North West and Wales 5 February 2015 09:02:16

You may see reminders on your Facebook this morning asking you to check if you are ready to vote. The Electoral Commission is working with social media to remind young people to register.

Key 103 FM Manchester 5 February 2015 11:02:11

Social media will prompt every adult user in the UK to register to vote today at the last general election. The Electoral Commission has launched a campaign to get more people interested and register all seventeen‐year‐olds who turn eighteen before polling day in May.

Viking FM Humberside 5 February 2015 11:01:41

2 Thirty‐five million people are going to be reminded to register to vote today through their Facebook page. It is National Voter Registration Day and the Electoral Commission has joined with the social media site to try to get more young people signed up. Warren Seddon from the Electoral Commission comments, stating that it is hoped the activity with Facebook will really help promote the online system.

BRfm 5 February 2015 11:01:46

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day as part of a campaign to register more seventeen year olds who turn eighteen before the election.

Northsound 1 5 February 2015 11:03:44

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Capital FM Leicestershire 5 February 2015 12:02:37

Facebook is trying to get every adult user in the UK to register to vote. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Heart Peterborough 5 February 2015 13:01:32

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Heart Cambridge 5 February 2015 13:01:32

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Capital FM Leicestershire 5 February 2015 13:02:11

Young people are being targeted on Facebook today to get them to register to vote. The Electoral Commission says 7.5 million people missing from the register.

Heart Ipswich 5 February 2015 13:01:40

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Magic Manchester 5 February 2015 13:01:23

Facebook will prompt every adult user in the U.K. to register to vote today. The Electoral Commission has teamed up with the site on National Voter Registration Day.

Heart West Midlands 5 February 2015 13:01:42

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Kerrang 5 February 2015 13:02:11

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

3 Key 103 FM Manchester 5 February 2015 13:02:26

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Heart Essex 5 February 2015 13:01:39

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

Heart Norwich 5 February 2015 13:01:39

Facebook will prompt every adult user in the UK to register to vote today. The Electoral Commission has teamed up with the site for National Voter Registration Day.

There are also these mentions on BBC Radio which I believe were generated following Alex’s appearance on BBC Radio 5 Live in the morning:

BBC Radio Cambridgeshire 5 February 2015 09:11:15

A big campaign has been launched today urging people to make sure that they are on the electoral roll ahead of the General Election. Every Facebook user will get a reminder from the Electoral Commission to mark what has been dubbed National Voter Registration Day.

BBC Shropshire 5 February 2015 10:24:26

A big campaign has been launched today urging us to make sure we register to vote ahead of the General Election and every Facebook user will get a reminder from the Electoral Commission to mark what has been dubbed National Voter Registration Day.

BBC Radio Carmarthenshire 5 February 2015 10:26:30

Thirty‐five million people are to be reminded to register to vote through their Facebook profiles. It is National Voter Registration Day and the Electoral Commission has joined up with the social media site Facebook to try and get more young people signed up.

From: [mailto: @bluerubicon.com] Sent: 06 February 2015 09:42 To: Cc: Facebook Subject: RE: National Voter Registration Day - broadcast coverage

Perfect, thanks very much

-----Original Message----- From: [mailto @electoralcommission.org.uk] Sent: 06 February 2015 09:34 To: Subject: RE: National Voter Registration Day - broadcast coverage

Hi - yes it has been fantastic.

4 I'll just pull together the information and will get it over to you today.

______From: [email protected]] Sent: 06 February 2015 08:26 To: Cc: Facebook Subject: National Voter Registration Day - broadcast coverage

I work on the Facebook team at Blue Rubicon with - hope you're well.

We're trying to collate all the coverage achieved around National Voter Registration Day so far (which has been fantastic!) and I just wanted to check in with you about broadcast to make sure we're not missing anything.

We have yesterday morning's Today Programme clip, but our media monitoring partner didn't pick up anything on BBC Radio 5 Live or Sky News. Please could you confirm whether these went ahead and, if so, what time they aired? If you could do the same for BBC News 24 and BBC Radio Tees too, that would be great.

If there are any others that I'm missing, do let me know.

Thanks in advance,

Consultant

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This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be disclosed to any other person, nor should copies be taken. Blue Rubicon (Holdings) Limited is registered at 6th Floor, 6 More London Place, London SE1 2DA. Company number 08210694.

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This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be disclosed to any other person, nor should copies be taken. Blue Rubicon (Holdings) Limited is registered at 6th Floor, 6 More London Place, London SE1 2DA. Company number 08210694.

6 From: Sent: 31 May 2017 12:20 To: Cc: Subject: RE: General election - registration reminder

It’s fine as long as it’s impartial and just providing people with useful information. We wouldn’t usually PR any partnership opportunities around getting people out to vote and our involvement in what Facebook are doing (plus anything Instagram/Snapchat might be doing) will be supportive but invisible in the background. It’s just handy for us to know what they’re doing so we can flag any issues and in particular pick up on anything around them potentially breaking non-party campaigner rules for example.

Encouraging turnout used to be part of our role and we would run paid advertising campaigns to actually get people to vote, but our remit changed in 2007 so now we focus paid activities on promoting voter registration. In the lead up to polling day we will do low key, mostly non-paid for promotion to give people info to help them go and vote if they choose to (i.e. the fact series we’re running across our own social channels, the fact that we’re working with Democracy Club to integrate their data on candidates and polling station locations into our website etc).

Thanks,

From: Sent: 31 May 2017 12:06 To: Cc: Subject: RE: General election - registration reminder

Hi both,

Thanks for copying me in. What is the situation around us getting involved with actually encouraging people to vote (as opposed encouraging them to register to vote)?

I have been led to believe since I arrived here (by Megan for example) that we steered clear of associating ourselves with such messaging because it could be seen as aiding one party over another. Is that also your understanding? I get the impression from this that maybe you have a more relaxed approach.

Thanks,

From: Sent: 31 May 2017 12:00 To: Cc: Subject: RE: General election - registration reminder

1 Hi ,

Thanks for this.

Just copying in for info.

I know did a handover note but I don’t think you missed any details about where things are at with Facebook, Instagram and Snapchat when you were on leave last week. Happy for you to carry on as you’ve outlined below and great that we can help them out with Welsh translations for these messages.

When you go back to Facebook asking to see the graphic, can you please also ask if they are planning to link to yourvotematters.co.uk as part of this activity or anything else they might be lining up for polling day? From what they’ve put below it doesn’t look like it but it would be good to check anyway so we can be prepared for a potential surge in traffic to our website.

Thanks,

From: Sent: 31 May 2017 11:27 To: Subject: FW: General election - registration reminder

Hi ,

Just flagging to you this activity from Facebook on polling day. I assume this is their polling day button at the top of newsfeeds. Please let me know if you have any thoughts on this. I am also wondering if we should ask if we can see the graphic they’re planning to use too?

I am getting in touch with Snapchat today to follow up on plans for their polling day lens.

Planning to touch base with Instagram as well, just to echo thanks and double check if they are running any polling day activity.

I haven’t had any handover from on where things were at so if you have any information on these partnerships that I’m not aware of, that would be really useful!

Thanks,

From: [mailto: @fb.com] Sent: 30 May 2017 12:12 To: Subject: Re: General election - registration reminder

I hope you’re well. I was wondering if you might be able to help with some Welsh translations for us?

Thanks in advance!

2 No1.

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From: < @electoralcommission.org.uk> Date: Monday, May 15, 2017 at 11:23 AM To: < @fb.com>, < @fb.com> Cc: < @electoralcommission.org.uk> Subject: General election ‐ registration reminder

Hi both,

Hope the weekend treated you well.

Firstly, would be great to know if we would be able to get the Facebook Guide for Politics and Government link either today or tomorrow. Completely understand you have a lot on your plate but if you’re able to, I think this would add great value for our stakeholders in this space.

I would also like to say thank you for (again) running a very successful registration reminder across the UK. We will be doing a few brief organic social media posts on this – please let me know if there are any issues on this front. These numbers aren’t finalised but here are some topline figures that have come through the dashboard…

Saturday – 113k applications Sunday – 72.6k applications

I see you’ve successfully linked up with Cabinet Office to track conversions so we look forward to hearing your success on this too!

Please let me know if there is anything you need from us with regards to the initiatives you’re working on. We’re happy to support where we can.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ 020 7271 electoralcommission.org.uk

3 yourvotematters.co.uk

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4 From: @fb.com> Sent: 06 February 2015 10:53 To: Cc: Subject: Re: Sky News Interview: Facebook/Electoral Commission Voter Initiative

The alert was shown just under 15 million times and just under 100k people clicked through to register to vote. (14.8 and 98.8k). I know the cabinet office are very pleased as they had a record day yesterday.

Unfortunately we didn¹t get the technology sorted by end of the day on desk top so the message will have only been shown to people who log on via mobile. We have approx 26m daily active users on Facebook so without the desktop this is a good number of times for it to have been shown.

If you want to push people back to me re: questions with technology then that¹s fine. Unfortunately it¹s an engineering thing which I have no control over and I¹m also incredibly frustrated. As I mentioned on the phone yesterday, and I are pushing to see if we can do a Œlast chance to register¹ story about a week out from the final day to address this. Apologies, I realise this is annoying for you, believe me, it is for us too as we specifically waited for technical checks to make sure things would be shown on both desktop and mobile. However there was a last minute fault which we couldn¹t restore.

Best

On 2/6/15, 9:54 AM, " " < @electoralcommission.org.uk> wrote:

>Hi > >I spoke with a little earlier. Would you be able to drop me a note >with details about how many people did see the reminder in Facebook (I >understand that will be numbers that come just from people who saw it >on mobile)? > >We have an issue here because publicly we've said that 35 million >Facebook users will see a message in their newsfeed. I think technology >issues may have meant the post didn't come through, but given what's >been said publicly, we need to know what Facebook could do to address >this so that people do get some kind of reminder to register to vote. > >Could you give me a call to discuss on > >Cheers 1 > > >______>From: [ @fb.com] >Sent: 05 February 2015 16:31 >To: >Subject: Re: Sky News Interview: Facebook/Electoral Commission Voter >Initiative > >Hello > >I know, don’t worry. I am conscious too. > >The US are coming online now so Theo is in contact with them to try and >get the technology sorted and increase the flow of the adverts. > > > >facebook | Policy Communications | Europe, Middle East and Africa (m) | (w) >10 Brock Street | London | NW1 3FG > >From: >< @electoralcommission.org.ukuk> >> >Date: Thursday, February 5, 2015 at 4:28 PM >To: Facebook < @fb.com>, >< @fb.com> >Subject: RE: Sky News Interview: Facebook/Electoral Commission Voter >Initiative > > good to talk earlier. > >I know you’re already doing this, but could you push US colleagues on >getting the reminder onto newsfeeds via desktop please. > >Obviously – the number of people who have already seen the post via >mobile is amazing, absolutely amazing, but there’s a slight trepidation >here that given we’ve said it will appear on every person’s newsfeeds, >it may not quite look like the way it was packaged up if it doesn’t >appear on desktops….. > >So anything you can do to get colleagues to work through the glitches, >I would be so grateful. > >Cheers!! >

> >From: [mailto: @fb.com] >Sent: 05 February 2015 10:55 >To: >Cc: Blue Rubicon; >Subject: Re: Sky News Interview: Facebook/Electoral Commission Voter

2 >Initiative > >Morning > >Hope you are well. Good coverage this morning. :) > >Just wanted to update you on a few things. > > > 1. We’ve had a technical glitch with the newsfeed alert and it’s only >rolling out on mobile at the moment. We are working to get it on >desktop too but for now please only say mobile. > 2. It’s rolling out gradually – so far the newsfeed alert has been >seen by 4.5m people and has been clicked through 39k times. (PLEASE DO >NOT SHARE THOSE STATS) 3. For the life event. It’s the same mechanic >as before. You have to go on to your profile, click the about section >at the top, click life event and then choose travel and experiences. >You can then add that the registered to vote. >Hope that helps! > > > >facebook > Policy Communications | Europe, Middle East and Africa (m) | +44 (w) >10 Brock Street | London | NW1 3FG > >From: >< @bluerubicon.com> >Date: Wednesday, February 4, 2015 at 4:29 PM >To: >< @electoralcommission.org.ukuk> >> >Cc: Blue Rubicon >>, Facebook >< @fb.com>, > @fb.com> >Subject: RE: Sky News Interview: Facebook/Electoral Commission Voter >Initiative > > >Hi > >Good news again. > >Channel 5 would also like to interview Warren tomorrow at Milbank for a >piece they are planning to do on the announcement. > >They have asked whether Warren might be available to do something at >10am, for 3‐4 minutes. > >Is this something you could facilitate? > >We have been dealing with who can be reached on > @ITN.CO.UK/

3 > > >Let us know. >

> > >From: [mailto: @electoralcommission.org.uk] >Sent: 04 February 2015 14:32 >To: >Cc: Facebook; >Subject: RE: Sky News Interview: Facebook/Electoral Commission Voter >Initiative > >Hi , just to let you know that our Head of Media – Warren Seddon >will do a pre‐rec with them this afternoon so that it can be shown >throughout the morning tomorrow – lots of mentions of Facebook!! > >And we’ve had a bid from BBC Radio Tees for tomorrow AM so we’ll use >that as an opportunity to talk about Facebook again. > >Will keep you updated throughout the afternoon. > >Everyone’s loving the Guardian piece!! > >Cheers, > >From: [mailto @bluerubicon.com] >Sent: 04 February 2015 11:51 >To: >Cc: Facebook; anouskaruane >Subject: Sky News Interview: Facebook/Electoral Commission Voter >Initiative > > >Hi , > >Thanks for your time on the phone. > >As I mentioned, Sky News is interested in covering our joint‐ >announcement– which is great news. They have specifically requested a >spokesperson from the Electoral Commission who would be able to talk >through the initiative, why it’s important and your wider research on >the lack of awareness of online voter registration. > >Is this something you could facilitate? > >It would be at Millbank, one‐to‐one with the presenter and would last >3‐4 minutes. > >In terms of timings, they are relatively flexible and could do this >afternoon or early tomorrow morning. > >Please let me know. > >Our contact at Sky News is Editorial Assistant ‐

4 > @bskyb.com. You >may wish to liaise with her directly around logistics. > >Let me know. >

>Consultant

> >This email is intended only for the addressee named above. It may >contain confidential or legally privileged information. If you are not >the named addressee, or the person responsible for delivering the >message to the named addressee, please destroy this email and notify >the sender immediately. Its contents must not be disclosed to any other >person, nor should copies be taken. Blue Rubicon (Holdings) Limited is >registered at 6th Floor, 6 More London Place, London SE1 2DA. Company number 08210694. >

>Consultant

5 From: < @fb.com> Sent: 05 February 2015 10:55 To: Cc: Blue Rubicon; Subject: Re: Sky News Interview: Facebook/Electoral Commission Voter Initiative

Morning

Hope you are well. Good coverage this morning. :)

Just wanted to update you on a few things.

1. We’ve had a technical glitch with the newsfeed alert and it’s only rolling out on mobile at the moment. We are working to get it on desktop too but for now please only say mobile. 2. It’s rolling out gradually – so far the newsfeed alert has been seen by 4.5m people and has been clicked through 39k times. (PLEASE DO NOT SHARE THOSE STATS) 3. For the life event. It’s the same mechanic as before. You have to go on to your profile, click the about section at the top, click life event and then choose travel and experiences. You can then add that the registered to vote.

Hope that helps!

facebook | Policy Communications | Europe, Middle East and Africa

+ (m) | + (w)

10 Brock Street | London | NW1 3FG

From: < @bluerubicon.com> Date: Wednesday, February 4, 2015 at 4:29 PM To: < @electoralcommission.org.uk> Cc: Blue Rubicon , Facebook < @fb.com>, < @fb.com> Subject: RE: Sky News Interview: Facebook/Electoral Commission Voter Initiative

Hi Good news again. Channel 5 would also like to interview Warren tomorrow at Milbank for a piece they are planning to do on the announcement. They have asked whether Warren might be available to do something at 10am, for 3-4 minutes. Is this something you could facilitate? We have been dealing with who can be reached on @ITN.CO.UK/

Let us know.

1 From: [mailto @electoralcommission.org.uk] Sent: 04 February 2015 14:32 To: Cc: Facebook; Subject: RE: Sky News Interview: Facebook/Electoral Commission Voter Initiative Hi just to let you know that our Head of Media – Warren Seddon will do a pre‐rec with them this afternoon so that it can be shown throughout the morning tomorrow – lots of mentions of Facebook!! And we’ve had a bid from BBC Radio Tees for tomorrow AM so we’ll use that as an opportunity to talk about Facebook again. Will keep you updated throughout the afternoon. Everyone’s loving the Guardian piece!! Cheers From: [mailto: @bluerubicon.com] Sent: 04 February 2015 11:51 To: Cc: Facebook; Subject: Sky News Interview: Facebook/Electoral Commission Voter Initiative Hi Thanks for your time on the phone. As I mentioned, Sky News is interested in covering our joint- announcement– which is great news. They have specifically requested a spokesperson from the Electoral Commission who would be able to talk through the initiative, why it’s important and your wider research on the lack of awareness of online voter registration. Is this something you could facilitate? It would be at Millbank, one-to-one with the presenter and would last 3-4 minutes. In terms of timings, they are relatively flexible and could do this afternoon or early tomorrow morning. Please let me know. Our contact at Sky News is , Editorial Assistant - @bskyb.com. You may wish to liaise with her directly around logistics. Let me know.

Consultant

This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be disclosed to any other person, nor should copies be taken. Blue Rubicon (Holdings) Limited is registered at 6th Floor, 6 More London Place, London SE1 2DA. Company number 08210694.

Consultant

This email is intended only for the addressee named above. It may contain confidential or legally privileged information. If you are not the named addressee, or the person responsible for delivering the message to the named addressee, please destroy this email and notify the sender immediately. Its contents must not be disclosed to any other person, nor should copies be taken. Blue Rubicon (Holdings) Limited is registered at 6th Floor, 6 More London Place, London SE1 2DA. Company number 08210694.

2 From: < @fb.com> Sent: 06 January 2016 22:33 To: Subject: Re: UK Case Study 'pamphlet'

Great news. I will be in touch soon with some more questions. I do have time on Friday for a call if that works?

From: < @electoralcommission.org.uk> Date: Wednesday, January 6, 2016 at 1:58 PM To: < @fb.com> Subject: RE: UK Case Study 'pamphlet'

Hey yes it was good. Yes, of course, it would be great to feature as a case study! Are you around for a chat – just to talk through any plans you have for NVRD and the May elections? We’re happy to come to your office, but perhaps easier if we just speak on the phone? If so, just drop me your number. Let me know what works. Cheers, From: [mailto @fb.com] Sent: 06 January 2016 13:40 To: Subject: Re: UK Case Study 'pamphlet' Hi I hope you had a good new years. Apologies – we have our very own on the team now! I will actually need to get in touch with you about this. We're looking at pulling some case‐studies together and we'd love to include the work we did around registering to vote. Do you think this is something we'd be able to do with you? Best wishes,

From: [email protected]> Date: Wednesday, January 6, 2016 at 1:36 PM To: < @fb.com> Subject: RE: UK Case Study 'pamphlet' Hi hope you’re well? Not sure this email is meant for me….?! Cheers, From: [mailto @fb.com] Sent: 06 January 2016 13:21 To: Cc: Subject: UK Case Study 'pamphlet' Hi everyone, One of the things has asked us to prioritise for this half is a hardcopy book of case studies that we can use with government and political clients. This would include both ads and non‐paid examples. I've included a draft list of the case‐ studies we're looking at:

 DFID

1  Blood Donation Campaign  Army  Register to Vote  London Gov  Conservatives  Nicola Sturgeon/SNP  Peter Kyle (or Dan Jarvis)  Tulip Siddiq  Margot Jones  Steve Brine

– I've added in but let me know if there are any better examples – she's not extremely active on FB. @Everyone – can you let me know what your thoughts are on this. @ can you recommend any other advertising campaigns? I'm going to start reaching out to the political side to see if they're happy to be a part of this. are you able to help me on the paid political side? are you able to help from the paid government side? We have the budget to get this printed and I'm sure it would be extremely useful for everyone on the thread! Best wishes,

From: < @fb.com> Sent: 01 May 2015 16:50 To: Subject: Re: Voter information on election day

Hi can we make it 915 – and my mobile is best.

facebook

| Politics & Government

10 Brock Street | London | NW1 3FG

Mobile: www.facebook.com/politics

From: < @electoralcommission.org.uk> Date: Friday, 1 May 2015 16:49 To: @fb.com> Subject: RE: Voter information on election day

Cool. Shall we say 9.30? What’s your office number and we’ll call that?

From: [mailto: @fb.com] Sent: 01 May 2015 16:49 To: Subject: Re: Voter information on election day Hi Yes, let’s have a call on Tuesday. facebook

| Politics & Government

10 Brock Street | London | NW1 3FG

Mobile: www.facebook.com/politics

From: < @electoralcommission.org.uk> Date: Friday, 1 May 2015 16:42 To: < @fb.com> Subject: Voter information on election day Hi I’m sure you’re incredibly busy at the moment! We’re quite keen to update colleagues here about what exactly will be happening on Thursday via Facebook and any sense of numbers

1 you may have so that we can update our web agency and ensure they have any contingency plans should there be a high volume of traffic to www.aboutmyvote.co.uk at one time. Can we arrange a phone call early Tuesday AM between us and my colleague who’s responsible for AMV. I remember at the Scottish Independence Referendum that the voter information button looked like this: http://www.thedrum.com/news/2014/09/16/facebook-introduce-scottish-indyref-im-voter-button- referendum-morning-it-reaches Are you thinking that the GE one will look very similar? Have you got a draft of the wording that you’re planning for the notification yet? We’d be keen to see it. We’re keen to avoid giving people the impression that they’ll be able to click on ‘more information’ and that will tell them where their polling station is. Some form of wording that we’d be keen on would be along the lines of: It’s General Election day Share that you’re voting in the General Election and find out more information about when and how to cast your vote We’d be really keen to get any sense of numbers that you have from the Referendum that will help our web agency ensure the website works perfectly fine on Thursday – even a rough number would help. Such as how many click throughs to the ‘more information’ link when this appeared at the referendum? And presumably when people click ‘more information’ that’s what’s going to take them directly to our Aboutmyvote.co.uk page? Thanks Theo and anything you can send me / images of what you’re planning for Thursday will be really helpful.

2 From: < @fb.com> Sent: 04 February 2015 08:36 To: Cc: Blue Rubicon; Subject: Re: Voter Registration Alert - Have to go out tomorrow

That looks good, thanks for sharing. BR, can we add a para to our release with the stats in if it works? I think we should be as matched up as possible in our comms.

Just wanted to let you guys know that we have got the OK from engineering after testing so will be selling our release in tomorrow. Hurrah!

@BR - Theo will pop through a mock up.

Thanks

On 3 Feb 2015, at 14:30, < @electoralcommission.org.uk> wrote:

Hi Just to let you know that below is the Commission’s NVRD release that we plan on issuing around 12pm tomorrow – so giving some space between the Facebook release going out and our more general National Voter Registration Day release. But if you thought it was helpful to use the stats below before that, please do use them. I think the stat should work quite well for you guys too – because it’s just a reminder of the need for everyone to shout about the Gov.uk address which is exactly what Facebook are doing! Also we’ve referenced our partnership with Facebook in the bullet points. We’ve just had the stats come through which is good timing! Please drop me an email or give me a call if you need to. (020 7271 Press release To be issued at 12pm, Wednesday 4 February Four in ten people still don’t know that they can register to vote online, a new poll conducted by YouGov for the Electoral Commission has found. The Commission is calling for everyone to support National Voter Registration Day, encourage people to register and help raise awareness of the online registration website – www.gov.uk/register-to-vote . When people were asked ‘It is possible to register to vote online in England, Wales and Scotland - True / False’ 60% said true and 40% false.  Awareness of online registration was lowest amongst 18 – 24 year olds surveyed (53% saying ‘false’).  This compared to 35% of 25 – 39 year olds who thought online registration didn’t exist; and 43% of those aged 60 plus who didn’t think they could register online.

1 In addition to supporting National Voter Registration Day on 5 February, the Commission also launched the first phase of its national online registration campaign on 2 February. This will be followed by the launch of its full digital and television campaign on 16 March to get as many people registered as possible before the registration deadline on 20 April. Jenny Watson, Chair of the Electoral Commission said: “Online registration has made it much easier for people to register to vote, so it’s vital everyone knows it exists. Don’t let your friends and family miss out from having their say in May’s election because they didn’t know how to register or missed the deadline. On National Voter Registration Day let’s all do everything we can to get people to #registertovote” The Electoral Commission is supporting National Voter Registration Day in a number of ways including:  Working with Facebook so that everyone eligible to vote will see a registration reminder message on their newsfeed. The Commission is also running an advertising campaign on Facebook to reach those who have recently turned 18 or will be 18 on polling day and encouraging them to register to vote.  Re‐launched its ‘Ballot Box Man’ YouTube advert aimed at encouraging young people to register to vote.  Social media activity.  Producing and sharing a range of resources for electoral administrators and the Commission’s partners from across the voluntary, public and private sectors to help them get people registered.

The Commission is also supporting the launch of Operation Black Vote’s bus tour across Great Britain to get more BME people on the electoral register, which begins on National Voter Registration Day. Ends From: [mailto: @fb.com] Sent: 03 February 2015 11:09 To: Blue Rubicon; Cc: Subject: Voter Registration Alert - Have to go out tomorrow Importance: High Hey All, We are still waiting for the final tweaks from engineering so we will have to delay the sell-in until tomorrow. So sorry about this but I don’t want to pitch something until I’m 100 per cent certain the technology is all OK. @BR – Can you tweak the press release and resend? I will keep you all posted – thanks for your patience! facebook | Policy Communications | Europe, Middle East and Africa (m) | (w) 10 Brock Street | London | NW1 3FG

2 From: < @fb.com> Sent: 14 June 2016 11:12 To: Cc: Subject: Re:

Hi and

We are looking at running out ‘I’m a voter’ button again for referendum day. Do you have a specific page that we can point to on referendum day from aboutmyvote?

Thanks!

From: Date: Thursday, June 2, 2016 at 11:13 AM To: Cc: Subject: RE:

Apologies for the delay in getting back to you. My colleague cc’d will get back to you on this as soon as possible,

All the best,

From: [mailto @fb.com] Sent: 31 May 2016 15:24 To:

Subject: FW: Importance: High

I hope you’re well.

I’m not sure if you received my email – would be great if you could have a look at the updated visual and let me know if you have any concerns with us using the Electoral Commission logo for this campaign. The sooner the better as we are planning to run this very soon.

Best wishes,

1 From: < @fb.com> Date: Tuesday, May 24, 2016 at 8:15 AM To: < @fb.com> Subject:

The official UK Facebook page will be running ads on Facebook in the UK week of June 6th inspiring people to get informed ahead of the EU Referendum vote. We'd like to feature your organization in the design of the unit — see attached layout — and will be linking directly to your Facebook page. This will run to an audience of roughly 40m people, so it's a great opportunity to raise awareness for The Electoral Commission UK and increase traffic on your page at no cost to you.

We just want to ensure you approve the use of your logo in this advertisement before we move forward. Can you confirm we are approved to do so? We are in a tight deadline so need your confirmation asap.

Please don't hesitate to reach out if you have any questions.

Thanks!

2 From: < @fb.com> Sent: 02 June 2016 13:24 To: Cc: Subject: Re: EC Facebook carousel

Thanks for your help on this. Yes we have shown to the lead campaigns. I will find out where the Learn more link goes.

Re. registration – we are and we are currently looking into last minute options.

Best wishes,

From: Date: Thursday, June 2, 2016 at 1:13 PM To: Cc: Me Subject: RE: EC Facebook carousel

Hi ,

One more thing on the carousel – just wanted to check if you have shown it to the lead campaigner organisations to approve too? I.e. have they seen where both their logos sit within their carousel frame?

Thanks,

Senior Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0665 www.electoralcommission.org.uk www.aboutmyvote.co.uk

1 Putting voters first

 Please consider the environment before printing this email.

From: Sent: 02 June 2016 12:07 To: ' Cc: Subject: RE: EC Facebook carousel

Hi ,

Thanks for sending the carousel through. I am just circulating around relevant colleagues now and will get back to you asap. In the meantime, could you please explain where the ‘learn more’ buttons take users?

Also just checking if you are aware it is the registration deadline for the referendum on Tuesday (7 June) at midnight? Are Facebook planning to do any registration-related activity similar to what you did for the May elections?

Warm regards,

Senior Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0665 www.electoralcommission.org.uk www.aboutmyvote.co.uk

Putting voters first

 Please consider the environment before printing this email.

2 From: [mailto: @fb.com] Sent: 02 June 2016 11:19 To:

Subject: Re:

Hello

It would be great if we can get your okay on this today if possible – the campaign is due to start imminently. I have attached the graphics for your ease.

Let me know if you have any questions.

Many thanks,

From: < @electoralcommission.org.uk> Date: Thursday, June 2, 2016 at 11:13 AM To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE:

Apologies for the delay in getting back to you. My colleague cc’d will get back to you on this as soon as possible,

All the best,

From: [mailto: [email protected]] Sent: 31 May 2016 15:24 To: Cc: Subject: FW: Importance: High

I hope you’re well.

Best wishes,

3 From: @fb.com> Date: Tuesday, May 24, 2016 at 8:15 AM To: < @fb.com> Subject:

Please don't hesitate to reach out if you have any questions.

Thanks!

4 From: Sent: 25 May 2017 10:46 To: Subject: RE: Facebook & Instagram Voter Registration Info

You’ve probably picked this up but they need to amend ‘Electoral Commission site’ in the bullets.

From: [mailto: @instagram.com] Sent: 25 May 2017 10:42 To: ; ; Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Hi of course. We’ve positioned as being the metrics we’re sharing as overall goal was awareness. P ease can you not use the CTR?

We’ve updated what we sent you to make it past tense, include the reach and some examples of celebs/influencers using IG

∙ Instagram is a highly engaged community of 18m in the UK connecting and sharing photos and videos around the things that matter to them. ∙ Between 18th – 22nd May, Instagram showed a voter registration message to people on the platform who are old enough to vote (18 +). ∙ The message appeared as a sponsored post in Instagram feed. While the primary objective was awareness, the post also gave the option of tapping on a link labelled “Learn More”, where people were directed to the Electoral Commission site and given instructions on how to register to vote. ∙ The sponsored posts reached 10.8m people, which is more than half of our UK community. ∙ This registration message was a first for Instagram in the UK. It was in response to the way we’ve seen the community engage and connect around civic and social issues. ∙ A number of Instagram influencers also used Instagram to share their own messages encouraging people to not miss out and register to vote ∙ Sharmadean Reid https://www.instagram.com/p/BUIS4gwgM1i/?taken‐by=sharmadeanreid&hl=en ∙ Daniel Howell https://www.instagram.com/p/BUHt6SajYbS/?taken‐by=danisnotonfire&hl=en ∙ Cara Delavigne https://www.instagram.com/p/BUIDSOljyRU/?taken‐by=caradelevingne&hl=en ∙ Emilia Clarke (GOT) https://www.instagram.com/p/BUHUN_tlOkh/ ∙ Andy Murray https://www.instagram.com/p/BUSa‐mtlwHA/ ∙ Nick Grimshaw https://www.instagram.com/p/BUG6ktil‐OI/?taken‐by=nicholasgrimshaw&hl=en

Many thanks.

From: < @electoralcommission.org.uk> Date: Thursday, 25 May 2017 at 10:02 To: < @instagram.com>, @instagram.com>, < @fb.com>, @electoralcommission.org.uk> Cc: @fb.com>, < @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Thanks Can I just check if you’re happy for us to use the reach figure as well?

From: [mailto: @instagram.com] Sent: 24 May 2017 16:41 To: ; ; Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Thanks – I think we’re going to go with the reach figures (10.8m rather than CTR) as the aim was awareness.

From: < @electoralcommission.org.uk> Date: Wednesday, 24 May 2017 at 12:00 To: < @instagram.com>, @instagram.com>, @fb.com>, < @electoralcommission.org.uk> Cc: @fb.com>, < @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Here are the figures which have just been sent over to us from Cabinet Office.

Instagram (18 - 22 May) Sessions: 19,019 Unique New users: 18,643 Completed Applications: 2,611 (13%)

Facebook (18-22 May) Sessions: 9,600 Unique New Users: 4,935 Completed applications: 2,899 (20%)

Facebook (12-15 May) Sessions: 303,395 Unique New users: 266,039 Completed applications: 89,906 (29%)

Facebook (12 - 22 May) Sessions: 319,514 Unique New users: 274,876 Completed applications: 95,024 (29%)

Thanks,

From: Sent: 24 May 2017 10:19 To: ; Cc: Subject: RE: Facebook & Instagram Voter Registration Info

Hi , 2

We will hopefully have some stats to share with you later today. I’ll forward them over to you as soon as possible.

Thanks,

From: [mailto @instagram.com] Sent: 24 May 2017 10:11 To: ; ; Cc: ; Subject: Re: Facebook & Instagram Voter Registration Info

We’ve had a couple of press requests from Bloomberg and The Times who are doing pieces on voter registration – I’m sure you’re aware of the pieces.

I’m going to send them the info we shared with you about our ad as well as some examples of celebs/influencers using Instagram to encourage people to register. I wanted to check if you had any numbers attributable to the Instagram sponsored post we could share?

Many thanks,

From: < @electoralcommission.org.uk> Date: Wednesday, 17 May 2017 at 14:58 To: @instagram.com>, @instagram.com>, < @fb.com>, @electoralcommission.org.uk> Cc: @fb.com>, < @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Thanks for clarifying.

We’d advise that if there’s no way to serve a separate message to Northern Ireland then it’s best not to send out there. The reminder should also end at 11.30pm on the 22nd for GB as otherwise we risk directing people to register to vote too close to the deadline.

Hope that makes sense?

Thanks,

From: [mailto: @instagram.com] Sent: 17 May 2017 14:50 To: ; ; ; Cc: Subject: Re: Facebook & Instagram Voter Registration Info

3 Hi

That’s correct – 18‐22 inclusive.

Regarding Northern Ireland I’m investigating whether we’re able to change the message to only serve to Northern Ireland for 18‐21. If we cannot, should we not message to Northern Ireland at all?

From: @electoralcommission.org.uk> Date: Wednesday, May 17, 2017 at 8:38 AM To: @instagram.com>, @fb.com>, @electoralcommission.org.uk> Cc: < @fb.com>, @instagram.com> Subject: RE: Facebook & Instagram Voter Registration Info

Hi ,

Can I just confirm timings on when the Instagram reminder will be live? Is it definitely running from the 18-22 May everywhere except Northern Ireland where it will end on 21 May?

Thanks,

From: [mailto @instagram.com] Sent: 17 May 2017 06:24 To: ; ; Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Apologies for the early morning email. Please see below for information about Instagram’s drive to encourage people to register to vote. If you’re able to include this in your outreach, that would be great.

Let me know if any questions.

∙ Instagram is a highly engaged community of 18m in the UK connecting and sharing photos and videos around the things that matter to them. ∙ On 18 May, Instagram will begin to show a voter registration message to people on the platform who are old enough to vote (18 +). ∙ The message will appear as a sponsored post in Instagram feed and give the option of tapping on a link labelled “Learn More.” People will be directed to the Electoral Commission site that will guide them through the process of registering to vote. ∙ The sponsored posts will run from 18 – 22nd May ∙ This registration message is a first for Instagram in the UK. It’s in response to the way we’ve seen the community engage and connect around civic and social issues. ∙ A number of Instagram influencers, including Sharmadean Reid https://www.instagram.com/p/BUIS4gwgM1i/?taken‐by=sharmadeanreid&hl=en and Daniel Howell

4 https://www.instagram.com/p/BUHt6SajYbS/?taken‐by=danisnotonfire&hl=en have also used Instagram to share their own messages encouraging people to not miss out and register to vote

From: < @electoralcommission.org.uk> Date: Tuesday, 16 May 2017 at 16:51 To: @instagram.com>, , < @electoralcommission.org.uk> Cc: < @fb.com> Subject: RE: Facebook & Instagram Voter Registration Info

Hi Both,

Thanks for sending through this info it’s really helpful. We’ll make sure to include in our outreach across the rest of the registration period. As mentioned on the phone, we tend to find that interest ramps up the closer we get to the deadline, which will hopefully provide us with some good opportunities to talk about the work that Facebook, Instagram and other digital platforms are doing to remind people to register in time.

Can I just confirm timings on when the Facebook reminder went out, we had it down as running from the 13-15 May?

we’ll be pitching from tomorrow, so if you could send over anything for tomorrow morning, that would be perfect.

Thanks,

From: [mailto @instagram.com] Sent: 16 May 2017 15:25 To: ; ; Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Thanks – we’re just getting our creative signed off and then I can share some lines on what that will look like.

It would be great to know what the deadline is for us sending that to you so we can make sure we don’t miss the boat to be included in your comms outreach?

Many thanks,

From: < @fb.com> Date: Tuesday, 16 May 2017 at 15:22 To: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Cc: < @fb.com>, [email protected]> Subject: Facebook & Instagram Voter Registration Info

5 Hi

Great to speak to you. As discussed, given your PR push this week on voter registration, it would be great if you could also talk about your work with FB and IG. It’s so much more authentic for the press to hear about the great work we’ve done together from the EC than from us.

I’ve cc’d my colleague from IG so that you have her contacted details too.

And here are some lines about the FB unit– will no doubt do the same for IG.

Facebook ‘Register to Vote’ Button:  Facebook gave people across the UK the chance to register to vote in the 2017 General Election, with an ‘Register To Vote’ button that appeared in the Facebook News Feeds of those eligible to vote.  Voters logging on to Facebook between May 12 and May 14 had the option to click on a button at the top of their News Feed that said ‘Register’ which directed them to the official voter registration website.  People also have the option of letting their friends know that they’ve registered and encouraging them to do the same by clicking on the ‘Share You’re Registered’ button.

 We showed voter registration reminders in 2016 for elections in the U.S., the UK, Australia, Canada, Ireland, and Spain. After running the voter registration unit in the 2015 UK elections the cabinet office said, "The Facebook campaign was our top referrer; it generated 65% of our total campaign traffic. This is a fantastic result and we are very pleased that Facebook took this initiative.” We estimate that more than two million people in the United States registered to vote for the 2016 election as a result of the reminder they saw on Facebook throughout the primaries and general elections.

Be great if you could let us know when you’ll be sending out your Snapchat press release and add these talking points to your pitch.

Best wishes,

facebook

Head of Communications, UK & Ireland

6 From: < @instagram.com> Sent: 31 May 2017 22:50 To: Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Thanks so much We’re so excited to have worked together on this.

We don’t have any plans for polling day. But please do keep in touch.

From: Date: Wednesday, May 31, 2017 at 7:57 AM To: , , Cc: , , Subject: RE: Facebook & Instagram Voter Registration Info

Hi and

Hope all is well with you.

I firstly want to echo s thanks for all your great work ahead of the registration deadline – it was great to see the reach that your reminder had!

Do you have anything in place for polling day for this election? No worries at all if not, just to let you know we’re happy to support where possible.

Kind regards,

From: Sent: 25 May 2017 12:22 To: ' Cc: Subject: RE: Facebook & Instagram Voter Registration Info

No problem!

– “voter registration site” is fine.

. So it’s really good to see the results from this before I go!

It’s been brilliant working with you all. will still be on hand to carry on things from our side, so I leave you with them.

All the best,

From: [mailto @instagram.com] Sent: 25 May 2017 11:47 To: Cc: ; ; ; Subject: Re: Facebook & Instagram Voter Registration Info

Thanks so much ! Really glad we were able to make this happen.

On May 25, 2017, at 06:44, @instagram.com> wrote:

Of course – can we say “voter registration” site?

So great that you’re pleased with the results. It would be great for you to say so in any of your press outreach. The caution on releasing the CTA numbers is that media may not report it as a great result.

It’s been great working with you on this – thank you for all your help and being so responsive!

Best wishes,

From: < @electoralcommission.org.uk> Date: Thursday, 25 May 2017 at 10:56 To: @instagram.com>, @instagram.com>, < @fb.com>, @electoralcommission.org.uk> Cc: < @fb.com>, @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Thanks this is really helpful.

On the third bullet you say that people were directed to the Electoral Commission website. The registration site isn’t actually our site – it’s managed by Cabinet Office, so if you could amend that we’d be really grateful.

Also just to say that the results from the Instagram posts have been really excellent from our point of view. It’s fantastic that over 2,000 people completed applications as a result of your activity and it’s likely that those people might not have registered if it hadn’t been for the sponsored post – so a massive thank you from us!!

We’re also really pleased with the CTR. It’s comparable to what we see across our social media advertising, so your support in raising awareness has been very effective. Thanks again!

From: [mailto: @instagram.com] Sent: 25 May 2017 10:42 To: ; ;

2 Cc: ; Subject: Re: Facebook & Instagram Voter Registration Info

Hi of course. We’ve positioned as being the metrics we’re sharing as overall goal was awareness. Please can you not use the CTR?

We’ve updated what we sent you to make it past tense, include the reach and some examples of celebs/influencers using IG

∙ Instagram is a highly engaged community of 18m in the UK connecting and sharing photos and videos around the things that matter to them. ∙ Between 18th – 22nd May, Instagram showed a voter registration message to people on the platform who are old enough to vote (18 +). ∙ The message appeared as a sponsored post in Instagram feed. While the primary objective was awareness, the post also gave the option of tapping on a link labelled “Learn More”, where people were directed to the Voter Registration site and given instructions on how to register to vote. ∙ The sponsored posts reached 10.8m people, which is more than half of our UK community. ∙ This registration message was a first for Instagram in the UK. It was in response to the way we’ve seen the community engage and connect around civic and social issues. ∙ A number of Instagram influencers also used Instagram to share their own messages encouraging people to not miss out and register to vote ∙ Sharmadean Reid https://www.instagram.com/p/BUIS4gwgM1i/?taken‐ by=sharmadeanreid&hl=en ∙ Daniel Howell https://www.instagram.com/p/BUHt6SajYbS/?taken‐by=danisnotonfire&hl=en ∙ Cara Delavigne https://www.instagram.com/p/BUIDSOljyRU/?taken‐by=caradelevingne&hl=en ∙ Emilia Clarke (GOT) https://www.instagram.com/p/BUHUN_tlOkh/ ∙ Andy Murray https://www.instagram.com/p/BUSa‐mtlwHA/ ∙ Nick Grimshaw https://www.instagram.com/p/BUG6ktil‐OI/?taken‐by=nicholasgrimshaw&hl=en

Many thanks.

From: < @electoralcommission.org.uk> Date: Thursday, 25 May 2017 at 10:02 To: < @instagram.com>, @instagram.com>, < @fb.com>, @electoralcommission.org.uk> Cc: @fb.com>, @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Thanks Can I just check if you’re happy for us to use the reach figure as well?

From: [mailto @instagram.com] Sent: 24 May 2017 16:41 To: Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Thanks – I think we’re going to go with the reach figures (10.8m rather than CTR) as the aim was awareness.

From: < @electoralcommission.org.uk> Date: Wednesday, 24 May 2017 at 12:00 To: < @instagram.com>, @instagram.com>, < @fb.com>, @electoralcommission.org.uk> Cc: < @fb.com>, @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Hi ,

Here are the figures which have just been sent over to us from Cabinet Office.

Instagram (18 - 22 May) Sessions: 19,019 Unique New users: 18,643 Completed Applications: 2,611 (13%)

Facebook (18-22 May) Sessions: 9,600 Unique New Users: 4,935 Completed applications: 2,899 (20%)

Facebook (12-15 May) Sessions: 303,395 Unique New users: 266,039 Completed applications: 89,906 (29%)

Facebook (12 - 22 May) Sessions: 319,514 Unique New users: 274,876 Completed applications: 95,024 (29%)

Thanks,

From: Sent: 24 May 2017 10:19 To: ' Cc: Subject: RE: Facebook & Instagram Voter Registration Info

Hi ,

We will hopefully have some stats to share with you later today. I’ll forward them over to you as soon as possible.

Thanks,

4 From: [mailto: @instagram.com] Sent: 24 May 2017 10:11 To: Cc: Subject: Re: Facebook & Instagram Voter Registration Info

We’ve had a couple of press requests from Bloomberg and The Times who are doing pieces on voter registration – I’m sure you’re aware of the pieces.

Many thanks,

From: @electoralcommission.org.uk> Date: Wednesday, 17 May 2017 at 14:58 To: < @instagram.com>, @instagram.com>, < @fb.com>, < @electoralcommission.org.uk> Cc: < @fb.com>, < @electoralcommission.org.uk> Subject: RE: Facebook & Instagram Voter Registration Info

Thanks for clarifying.

Hope that makes sense?

Thanks,

From: [mailto: @instagram.com] Sent: 17 May 2017 14:50 To: Cc: Subject: Re: Facebook & Instagram Voter Registration Info

That’s correct – 18‐22 inclusive.

From: < @electoralcommission.org.uk> Date: Wednesday, May 17, 2017 at 8:38 AM To: @instagram.com>, < @fb.com>, < @electoralcommission.org.uk> Cc: @fb.com>, < @instagram.com> Subject: RE: Facebook & Instagram Voter Registration Info

Hi ,

Can I just confirm timings on when the Instagram reminder will be live? Is it definitely running from the 18-22 May everywhere except Northern Ireland where it will end on 21 May?

Thanks,

From: [mailto: @instagram.com] Sent: 17 May 2017 06:24 To: Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Let me know if any questions.

6 From: < @electoralcommission.org.uk> Date: Tuesday, 16 May 2017 at 16:51 To: < @instagram.com>, @fb.com>, < @electoralcommission.org.uk> Cc: @fb.com> Subject: RE: Facebook & Instagram Voter Registration Info

Hi Both,

Can I just confirm timings on when the Facebook reminder went out, we had it down as running from the 13-15 May?

we’ll be pitching from tomorrow, so if you could send over anything for tomorrow morning, that would be perfect.

Thanks,

From: [mailto: @instagram.com] Sent: 16 May 2017 15:25 To: Cc: Subject: Re: Facebook & Instagram Voter Registration Info

Thanks – we’re just getting our creative signed off and then I can share some lines on what that will look like.

It would be great to know what the deadline is for us sending that to you so we can make sure we don’t miss the boat to be included in your comms outreach?

Many thanks,

From: < @fb.com> Date: Tuesday, 16 May 2017 at 15:22 To: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Cc: @fb.com>, @instagram.com> Subject: Facebook & Instagram Voter Registration Info

7 Great to speak to you. As discussed, given your PR push this week on voter registration, it would be great if you could also talk about your work with FB and IG. It’s so much more authentic for the press to hear about the great work we’ve done together from the EC than from us.

I’ve cc’d my colleague from IG so that you have her contacted details too.

And here are some lines about the FB unit– will no doubt do the same for IG.

Be great if you could let us know when you’ll be sending out your Snapchat press release and add these talking points to your pitch.

Best wishes,

facebook

Head of Communications, UK & Ireland

8 From: Sent: 12 May 2017 10:01 To: Subject: RE: Facebook Voter Registration

Great, thanks So will it go live at midnight tonight? I’ll let Cabinet Office know if that’s the case.

Thanks

From: Sent: 12 May 2017 09:58 To: Subject: FW: Facebook Voter Registration

FYI – see below

From: [mailto: @fb.com] Sent: 11 May 2017 20:58 To: Subject: Facebook Voter Registration

Hi and

I’d like to introduce you to who leads our comms in the UK. She’d love to talk with you about potential comms around the voter registration unit.

We’ve decided to run the unit Saturday – Monday now. I did check on overseas voters and unfortunately there isn’t anything we’re able to do this time round.

1 From: < @fb.com> Sent: 04 January 2017 16:48 To: Cc: Subject: Re: Follow up info

Follow Up Flag: Follow up Flag Status: Completed

That’s great to hear. Welcome back!

Shall we say Monday the 16th January at our offices in Stephen Street at 1.30pm?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: Date: Wednesday, 4 January 2017 at 16:44 To: Cc: Subject: RE: Follow up info

Thanks for your email. Happy new year to you too!

We’re back in the office now ( so it would be great to arrange a catch-up. We are happy to come to you, meet here in our Bunhill Row office or teleconference in.

Let me know if any of the following dates and times are suitable. Friday 13 Jan – after 12.30pm Monday 16 Jan – after 11am Thursday 19 Jan – 12-2pm

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505

1 www.electoralcommission.org.uk www.aboutmyvote.co.uk

Putting voters first

 Please consider the environment before printing this email.

From: [mailto @fb.com] Sent: 03 January 2017 12:02 To: Cc: Subject: Re: Follow up info

Hello All,

Happy New Year!

I hope you both had an excellent holiday period. Thank you again for the information below.

Are you both free in the next few weeks to talk more about the voter registration advertising campaign and upcoming elections?

I look forward to hearing from you.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @fb.com> Date: Tuesday, 13 December 2016 at 17:34 To: @electoralcommission.org.uk> Cc: J @electoralcommission.org.uk>, < @fb.com> Subject: Re: Follow up info

Hi both,

No problem, great to speak to you. Just adding n.

From: [email protected]> Date: Tuesday, December 13, 2016 at 4:56 PM To: @fb.com> 2 Cc: < @electoralcommission.org.uk> Subject: Follow up info

Thanks for your time on the phone early, good to speak with you again.

Bit of info on the May 2017 elections below including registration deadlines – let me know if you want any more background at all.

The elections that are currently scheduled to take place on Thursday 4 May 2017 are:

- Local elections in Scotland - Local elections in England and Wales - Combined Authority Mayoral elections (England only)

The elections taking place in England and Wales have the same voter registration deadline of Thursday 13th April

The deadline for registering to vote for voters in Scotland is Monday 17th April.

The Combined Authority Mayoral election areas are:

• Greater Manchester • West of England • Sheffield • Tees Valley • West Midlands • Liverpool • Peterborough & Cambridgeshire (TBC)

As mentioned we’re running two public awareness campaigns for these elections, one focusing on England and Wales and one focusing on Scotland. More details on each are below.

Scotland

There are two phases to the campaign – voter registration and voter information. Our first phase will encourage people who are not already registered to do so ahead of the registration deadline on 17 April. Our information phase is aimed at all voters to make sure they know how to cast their vote using the Single Transferrable Vote. There will be particular activity targeting 16- and 17- year-olds (including those who will be 16 by 4 May) who may be voting for the first time.

We’re currently planning to run registration activity from 20 February until the 17 April registration deadline, with information activity continuing right up to polling day.

England and Wales

The main aim will be to encourage people who aren’t already registered to do so by 13 April if they want to vote in the local council or mayoral elections in their area. We will also signpost voters to aboutmyvote.co.uk for more information about the elections taking place.

The advertising campaign is currently planned to run from 20 February until the registration deadline, with Google search advertising continuing right up to polling day.

3 Hope that helps!

We’ll take a look at the letter on the link that you gave us, and check in with the team on where we got to with using messenger bots and get back to you in the New Year.

In the meantime, hope you have a lovely break over the holidays and speak soon,

Senior Communications Officer The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 www.electoralcommission.org.uk www.aboutmyvote.co.uk

Putting voters first  Please consider the environment before printing this email

4 From: Sent: 06 April 2017 16:46 To: Cc: Subject: RE: Screenshots UK Local Elections voter registration reminder

Follow Up Flag: Follow up Flag Status: Completed

Perfect – thanks so much!

From: [mailto @fb.com] Sent: 06 April 2017 16:38 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Sorry for the slow reply – was chasing Comms.

All good except need to remove this line if its still there:

“We’re seeing that millions of people are already turning to Facebook to share their views on forthcoming elections. However,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 11:24 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Perfect – can I give you a quick call to run you through the press plans?

From: [mailto @fb.com] Sent: 06 April 2017 11:19 To:

Subject: Re: Screenshots UK Local Elections voter registration reminder

Yes, you are absolutely right. They will be targeted at 16+ in Scotland and 18+ in England & Wales.

1 Thank you for asking. If you could send over the press release at your earliest convenience that would be fantastic.

Best Wishes,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 10:27 To: < @fb.com> Cc: @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Great – thanks for coming back to us so quickly!

Just to let you know that we’re all happy with the reminders here – they look great.

Can I just check, are these being targeted by age e.g. 16+ in Scotland and 18+ in E&W (sorry if we’ve already gone over this previously, but I just wanted to check) also can you confirm that the reminders will be live from midnight tonight?

One other consideration, that I wanted to run by you was that we are likely to mention other partners in our press releases and I wanted to check if you’d be comfortable with that? We’re keen to highlight the support that yourselves and other social media platforms have provided for these elections in the press release, but obviously want to make sure that you would be happy for us to do that.

Thanks again,

From: [mailto:s @fb.com] Sent: 06 April 2017 10:22 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Thank you for sending that language through. I’ve forwarded that onto our communications team and I should hear back from them shortly.

Looking forward to the big push!!!

Best Wishes,

2 Stephen Street, London W1T 1AN facebook | uk politics & government 2 mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 09:50 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Thanks so much for sending these through. will come back to you with feedback from our side this morning, but in the meantime I just wanted to flag that we’re planning to include a mention of the Facebook reminder as part of our overall “less than one week left to register” release for the English local elections and CAM elections which we are issuing later today.

We’re targeting media in England/Wales and Scotland separately because of the difference in the elections/franchise/deadline etc. We’re also likely to mention the Facebook reminder in the Scotland release as well (I will drop you a line to confirm) using the same copy.

I’ve lifted copy from the release that we issued ahead of the Northern Ireland Assembly election a couple of months ago to include in this release in order to ensure that it’s consistent with the tone that you guys have suggested previously, but I would be grateful if I could run the following text by you;

The Electoral Commission has been running a voter registration campaign since 20 March to encourage anyone not yet registered to make sure they do so in time for the upcoming elections. In addition, Facebook are supporting the Commission by adding a reminder to the newsfeed of Facebook users in England* from Friday 7 April to Monday 10 April highlighting that there is less than a week left to register and directing users to the registration website.

*insert Scotland for other release

Thanks in advance,

From: [mailto @fb.com] Sent: 05 April 2017 16:19 To: Subject: Screenshots UK Local Elections voter registration reminder

Hi All

Here are the screenshots for the voter registration unit.

Let me know your thoughts! Very excited to launch.

Please let me know if you have any press releases regarding the newsfeed unit.

Best Wishes,

3 -- facebook | uk politics & government mobile: email: @fb.com

4 From: @fb.com> Sent: 06 April 2017 18:38 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Follow Up Flag: Follow up Flag Status: Completed

Hi Guys,

Could one of you call me asap!

Thank you so much.

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: Date: Thursday, 6 April 2017 at 16:45 To: Cc: Subject: RE: Screenshots UK Local Elections voter registration reminder

Perfect – thanks so much!

From: [mailto: @fb.com] Sent: 06 April 2017 16:38 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Sorry for the slow reply – was chasing Comms.

All good except need to remove this line if its still there:

“We’re seeing that millions of people are already turning to Facebook to share their views on forthcoming elections. However,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 11:24 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Perfect – can I give you a quick call to run you through the press plans?

From: [mailto: @fb.com] Sent: 06 April 2017 11:19 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Hi !

Yes, you are absolutely right. They will be targeted at 16+ in Scotland and 18+ in England & Wales.

Thank you for asking. If you could send over the press release at your earliest convenience that would be fantastic.

Best Wishes,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 10:27 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Great – thanks for coming back to us so quickly!

Just to let you know that we’re all happy with the reminders here – they look great.

Thanks again,

From: [mailto: @fb.com] Sent: 06 April 2017 10:22 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Thank you for sending that language through. I’ve forwarded that onto our communications team and I should hear back from them shortly.

Looking forward to the big push!!!

Best Wishes,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 09:50 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

*insert Scotland for other release

Thanks in advance,

From: [mailto @fb.com] Sent: 05 April 2017 16:19 To: Subject: Screenshots UK Local Elections voter registration reminder

Hi All

Here are the screenshots for the voter registration unit.

Let me know your thoughts! Very excited to launch.

Please let me know if you have any press releases regarding the newsfeed unit.

Best Wishes,

-- facebook | uk politics & government mobile: email: @fb.com

From: Sent: 23 February 2017 11:43 To: Cc: Subject: RE: Voter Megaphone

Follow Up Flag: Follow up Flag Status: Completed

It would probably be better to link to the Electoral Office – www.eoni.org.uk

They have a postcode search on their homepage that will tell a person exactly where their polling station is.

You might also want to say NI Assembly election 2017 rather than Assembly election 2017 but will leave that to you decide what works best.

From: [mailto @fb.com] Sent: 23 February 2017 11:09 To: Cc: Subject: Voter Megaphone Importance: High

I just wanted to get your take – we’re looking to sort language for the Voter Megaphone for NI on the 2nd March.

Is the following text okay for the voter megaphone button?

Title: It's Election Day Body: Find your voting place and share if you already voted Button 1: I voted Button 2: Where do I vote Link: (Should it link to the Electoral Commission Website – i.e. to find your voting booth) Minutiae on shared post: voted in Assembly Election 2017

Many Thanks,

-- facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

1 From: Sent: 20 February 2017 16:25 To: Subject: RE: May elections catch-up

Follow Up Flag: Follow up Flag Status: Completed

. I haven’t heard anything else, and I really should skim read better!

From: Sent: 20 February 2017 16:24 To: Subject: RE: May elections catch-up

Yep – I’ll wait until we hear a time from her? Unless you’ve heard anything further

From: Sent: 20 February 2017 15:51 To: Subject: RE: May elections catch-up

This is good news. Are you ok to put this in everyone’s diaries and find a room?

From: [mailto: @fb.com] Sent: 20 February 2017 12:52 To: Cc: ; Subject: Re: May elections catch-up

Hi All,

Wednesday should work for us. Let me find some timings.

As I cover Facebook from a predominantly non‐paid side, I think it will be useful to have my colleague who covers ads for Politics & Government in the meeting as well.

Many Thanks,

-- facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Friday, 17 February 2017 at 15:48 To: @fb.com> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: RE: May elections catch‐up

1 Hi

Just thought I’d jump in as is on leave today.

Wednesday is good from our end, any time apart from 11.30-12.00. Let us know when would suit you and we’ll get it in diaries.

Thanks,

From: [mailto: @fb.com] Sent: 17 February 2017 15:28 To: Cc: Subject: Re: May elections catch-up

I think it would make sense to have our ads team and representatives from the planning agencies in on this catchup call.

Would we be able to reschedule for Wednesday or so?

Many Thanks,

-- facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 15 February 2017 at 13:01 To: < @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Would you be able to do 10.30am?

From: [mailto: @fb.com] Sent: 15 February 2017 12:52 To:

Subject: Re: May elections catch-up

That all sounds fantastic and I’m very keen to catch up.

Can you do 10am on Monday?

Many Thanks,

-- facebook 2 UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Wednesday, 15 February 2017 at 12:33 To: @fb.com> Cc: @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: May elections catch‐up

I hope Northern Ireland is treating you well!

We’re hoping to set up a call with you early next week to discuss our upcoming campaign for the elections in May, if possible.

Here are some of our key campaign dates:  20 Feb – AB testing live on social  1 March – #ReadyToVote campaign (working with schools to target 16-17 year olds in Scotland)  6 March – Digital live  7 March – #OnYourDoorstep campaign (organic UK wide social media day – ties into our full campaign creative)  20 March – Full campaign live (TV, radio)

It would be great to outline the campaigns above and identify any areas where you could get involved. We’d also like to update you on our BallotBot and discuss any support you could offer in this area.

Any time Monday, excluding 1-3pm, would work well for us. Alternatively we could do Tuesday after 4pm or any time Wednesday.

Let me know what dates/times suit you best.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk www.aboutmyvote.co.uk

3 Follow us on Twitter | Like us on Facebook | Read our Blog

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4 From: < @fb.com> Sent: 04 April 2017 15:57 To: Cc: Subject: Re: May elections catch-up

Importance: High

Follow Up Flag: Follow up Flag Status: Completed

No dice sadly.

How is:

For England & Wales:

Elections may be taking place in your area on 4th May. You must register by 13th April to vote, you can do so by clicking Register Now.

For Scotland:

Council elections are taking place on 4th May. You need to register by 17th April in order to vote, you can do so by clicking Register Now.

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: Date: Tuesday, 4 April 2017 at 13:17 To: Cc: Subject: RE: May elections catch‐up

Could please also confirm the dates and times this will be going out?

From: Sent: 04 April 2017 12:50 To: ' Cc: Subject: RE: May elections catch-up

Apologies for the delay.Below is our amended copy (changes in red) and these include changes that we have discussed. The only additional recommendation was for Scotland having a change in title so it suits the timing slightly better.

1 My other concern is that the body copy is not within the character limit. You could consider doing:

You need to register by XX April to vote. Your vote matters so click Register Now. or

In order to vote you need to register by XX April – click Register Now!

I guess you’re more familiar with how CTAs work best on your platform, but do let me know what you decide to do to cut down the copy.

Please let me know if you have any questions

Kind regards,

ENGLAND & WALES Text (English)

Header (40 characters or less): Local elections 2017

Title (55 characters or less): Less than 1 week left to register to vote

Body (140 characters or less): Elections may be taking place in your area on 4th May. In order to vote you will need to register by 13th April, you can do so now by clicking Register Now.

Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote

Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

Ballot paper image

SCOTLAND Text (English)

Header (40 characters or less): Scottish council elections 2017 Title (55 characters or less): Final days to register to vote Body (140 characters or less): Council elections are taking place on 4th May. You will need to register by Monday 17th April in order to vote, you can do so now by clicking Register Now. Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote) Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

Ballot paper image – no X

From: [mailto: @fb.com] Sent: 04 April 2017 12:11 To:

2 Cc: Subject: Re: May elections catch-up

Hi All,

I’m so sorry to press.

I was wondering if you had had a chance to approve the text body?

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Monday, 3 April 2017 at 14:40 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

That’s a shame that we couldn’t exclude London – thanks for pushing for it regardless. Thanks also for sharing the copy given the situation. What I’ll do is have a chat with my team when I’m back in the London office and see what we can do from our side to mitigate any issues or confusion that may arise from this.

Look forward to hearing back re Trinity Mirror.

Kind regards,

From: [mailto: @fb.com] Sent: 03 April 2017 14:23 To: Cc: Subject: Re: May elections catch-up

Hi All,

Thank you so much for the clarification, that is immensely helpful.

Unfortunately, despite my pushing, we are unable to exclude London from the Voter Registration/Voter Megaphone Unit. However, we will be showing a separate unit with appropriate language for Scotland.

I’ve updated the language for the body of the voter registration unit in England & Wales as follows:

Elections may be taking place in your area on 4th May. In order to vote you will need to register by 13th April, you can do so now by clicking Register Now.

I should hear back from the Trinity Mirror today. 

Please let me know if you have any further queries or questions. 3

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Monday, 3 April 2017 at 11:10 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Following our catch up last week I just wanted to confirm some of the election terminology we discussed.

Scotland: should refer specifically to Scottish council elections England and Wales: can refer to as local elections.

As discussed there is no need to differentiate between England and Wales as they both have the same ‘local elections’ terminology and the same registration deadline. Scotland is the only one which needs to be distinct. Let me know if you have any further questions or if you want us to review updated copy and the ballot paper image.

Has there been any development on excluding London from the reminder?

Hope all went well last week in California. Let me know how you got on with Trinity Mirror – would be great to know what activity they are planning. From there we can determine where we can support.

Kind regards,

From: Sent: 30 March 2017 13:34 To: Cc: Subject: RE: May elections catch-up

First off we were wondering if you had teleconference details we could use? We have had some issues recently with our teleconference system on international calls, so anything you have would be great. I will also be dialling in as I’m working from home today so we won’t be able to dial you directly I’m afraid.

Thanks for sending through the draft copy below. Just a few points from us:  The language in the England and Wales message should be more generic in reference to the elections. ‘Local elections’ is too specific and doesn’t differentiate for people who may either not have elections in their area or who have mayoral elections where they live. We suggest:

4 Header – “May elections 2017” Body – “Elections in your area are taking place on…”  The language in the Scotland reminder should be changed to “Scottish Council elections” throughout – this is the terminology we are using for any Scotland specific activity.

As you’re using a ballot paper graphic alongside it, I thought it was worth noting that an X in a box would work for England and Wales but not for Scotland due to Scotland using STV. We have been using a blank ballot paper in our activity to work around this.

I have attached the copy for the one week to go activity that we are sharing with local authorities. This version is for England but we will be sending out slightly different versions in Scotland and Wales depending on what partnership activity is happening in each part of the UK, but the Facebook update will be included in all of the versions as it is GB wide activity.

Kind regards,

From: [mailto: @fb.com] Sent: 29 March 2017 23:16 To: Cc: Subject: Re: May elections catch-up Importance: High

Sample copy for perusal (to confirm – EXCLUDING London & Northern Ireland):

ENGLAND & WALES (EXCLUDING LONDON) Text (English)

Header (40 characters or less): Local Elections 2017

Title (55 characters or less): Less than 1 week left to register to vote

Body (140 characters or less): Local elections are taking place on 4th May. You will need to register by Thursday 13th April in order to vote, you can do so now by clicking Register Now.

Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote)

Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

Use the paper ballot graphic.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

SCOTLAND Text (English) 5

Header (40 characters or less): Local Elections 2017

Title (55 characters or less): 1 week left to register to vote

Body (140 characters or less): Local elections are taking place on 4th May. You will need to register by Monday 17th April in order to vote, you can do so now by clicking Register Now.

Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote)

Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 29 March 2017 at 07:41 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

No worries on the resources front. Are you planning to send through copy for the one week to go reminder to us prior? Would be good to know whether you’re targeting geographically and including deadlines or if you are running it GB wide and not specifying.

4pm Thursday would work well for us both – I assume this would be a call given your location?

Looking forward to chatting through the logistics and getting a clearer picture on how this might work. Just to flag – we are thinking Thursday 13 April to give a final big push on the registration deadline. Open to your thoughts on this.

Call details if required: 1 Dial the teleconference number: 2 You will then be asked to enter the access code 3 If the chairperson (the home site) has arrived, they will hear a beep to indicate a dial in connection.

If the chairperson hasn’t arrived yet, simply wait on the line and you will hear a beep when they join the call.

6 I just want to let you know we’re publicising the Facebook ‘one week to go’ reminder in our newsletter to partners and local authorities on Monday. Just want to confirm that’s okay with you?

Kind regards,

From: [mailto: @fb.com] Sent: 29 March 2017 14:23 To: Cc: Subject: Re: May elections catch-up

Hi All,

Apologies for the slow reply. I am based in California for the week.

Thank you for these resources they are hugely helpful.

That is wonderful news regarding your interest in media partnerships. We certainly have contacts at the Trinity Mirror so I will relay this to them and see how we can move forward quickly on this.

I could 4pm your time on Thursday? Would that suit?

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Tuesday, 28 March 2017 at 00:26 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Morning

– glad you’ve made it back in one piece!

For our campaign messaging, please see page 5 of our partner resources below.

England: http://www.electoralcommission.org.uk/__data/assets/pdf_file/0019/220744/EC-England- Partner-Resource-Guide-May-2017.pdf Wales: http://www.electoralcommission.org.uk/__data/assets/pdf_file/0019/220906/EC-Wales- ENGLISH-Resource-Guide-May-2017.pdf Scotland: http://www.electoralcommission.org.uk/__data/assets/pdf_file/0014/220622/May-2017- Scotland-Resource-Guide-FINAL.pdf

Deadlines England and Wales: Thursday 13 April (midnight) Scotland: Monday 17 April (midnight)

7 We have discussed the possibility of a media partnership to run a Facebook live Q&A and we’d like to look into this further if it is still possible – it would be great to know if you’ve made any headway with your partnership team. We think a partnership with Trinity Mirror and some of their specific publications would work really well to target our message regionally (e.g. Birmingham Mail, Liverpool Echo, Manchester Evening News, Bristol Post, Cambridge News).

While we aren’t necessarily best suited to be a part of the Q&A we’d like to approach some of our partners such as NUS, Operation Black Vote and Uprising, and consider how we can co-brand the stream and get our registration message across.

This is all very new to us but we’re really excited by the prospect of trying out something new with the possibility to expand on this kind of activity for future electoral events.

Do you have any time for a catch-up this week? Ideally we’d like to come in and discuss this face to face with you to get a better understanding of how it will be run. Wednesday before 2.30pm or any time Thursday would work well for us.

Please also let me know if there’s anything further you need on campaign messaging.

Kind regards,

From: [mailto @fb.com] Sent: 27 March 2017 23:57 To: Cc: Subject: Re: May elections catch-up

Hi All,

Hoping you’re well.

I’m just putting together the copy for our Newsfeed Voter Registration Unit.

Could you please send through ASAP and existing campaign language/absolute final registration dates for England/Wales vs Scotland?

Want to double‐triple check.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 15 March 2017 at 09:34 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Great news – 1pm would work great for us.

Dial in details are:

Dial the teleconference number: You will then be asked to enter the access code

Look forward to catching up Friday.

Thanks,

From: [mailto: @fb.com] Sent: 15 March 2017 16:29 To: Cc: Subject: Re: May elections catch-up

Great to hear from you.

Can we do 1/1.30 on Friday? Unfortunately, the afternoon is booked up until 5pm.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 15 March 2017 at 14:12 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Hi ,

Sorry to do this at such late notice but would we be able to push the call back to Friday? You mentioned you had some time then so let me know what suits you.

Anytime up to 3.30pm would work for us.

Apologies again!

Kind regards,

From: [mailto @fb.com] Sent: 13 March 2017 10:25 To: Cc: Subject: Re: May elections catch-up

9 Hi All,

Welcome back ! I hope you had a great holiday.

Would you be able to jump on a call or alternatively come to the office this week to catch up and finalize plans ahead of ?

I would love to chat to you both further on some new products we’re hoping to launch ahead of the local elections.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Tuesday, 7 March 2017 at 14:13 To: < [email protected]> Cc: @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Yes, it was great to see the increase in turnout!

We’ve been busy with our #ReadyToVote launch and all-staff training day last week, and #OnYourDoortsep today – my apologies for the late reply.

I wasn’t aware but is actually off for two weeks, not one sorry. She’ll be back in the office next Monday.

Once I have a chat to we’ll get back in touch.

Is there anything you need from me in the interim? And is there anything specific you’d like me to discuss with other than what media partnerships we are considering for the campaign?

Kind regards,

From: [mailto: @fb.com] Sent: 03 March 2017 14:54 To: Cc: ; Subject: Re: May elections catch-up

Turnout up 10% ‐ Excellent stuff!

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Monday, 27 February 2017 at 13:02 To: @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Thanks for our catch-up last week. It was great to get your thoughts on our upcoming activity.

We’ve had to park discussions around this as is out of the office this week and I’ll be out of the office for a few days also. When she gets back early next week we’ll touch base and let you know what we’re thinking going forward.

If there’s anything you need between now and next week do let me know!

Kind regards,

From: [mailto: @fb.com] Sent: 27 February 2017 12:48 To: Cc: ; Subject: Re: May elections catch-up

Hi All,

It was great to catch up last week.

I was wondering whether there had been any movement on which media or CSO partners you have for the upcoming campaign?

Many Thanks,

11 ‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Tuesday, 21 February 2017 at 13:11 To: @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Thanks for your call just now.

Here are the teleconference details for the meeting on Thursday at 10am:

Dial: Code:

Thanks,

From: [mailto: @fb.com] Sent: 20 February 2017 12:52 To: Cc: ; Subject: Re: May elections catch-up

Hi All,

Wednesday should work for us. Let me find some timings.

As I cover Facebook from a predominantly non‐paid side, I think it will be useful to have my colleague who covers ads for Politics & Government in the meeting as well.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Friday, 17 February 2017 at 15:48 To: < @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Just thought I’d jump in as Jess is on leave today.

12 Wednesday is good from our end, any time apart from 11.30-12.00. Let us know when would suit you and we’ll get it in diaries.

Thanks,

From: [mailto:[email protected]] Sent: 17 February 2017 15:28 To: Cc: ; Subject: Re: May elections catch-up

I think it would make sense to have our ads team and representatives from the planning agencies in on this catchup call.

Would we be able to reschedule for Wednesday or so?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 15 February 2017 at 13:01 To: < @fb.com> Cc: @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Would you be able to do 10.30am?

From: [mailto: @fb.com] Sent: 15 February 2017 12:52 To: Cc: Subject: Re: May elections catch-up

That all sounds fantastic and I’m very keen to catch up.

Can you do 10am on Monday?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

13 From: < @electoralcommission.org.uk> Date: Wednesday, 15 February 2017 at 12:33 To: < @fb.com> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: May elections catch‐up

I hope Northern Ireland is treating you well!

We’re hoping to set up a call with you early next week to discuss our upcoming campaign for the elections in May, if possible.

Any time Monday, excluding 1-3pm, would work well for us. Alternatively we could do Tuesday after 4pm or any time Wednesday.

Let me know what dates/times suit you best.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk www.aboutmyvote.co.uk

 Please consider the environment before printing this email.

14 From: Sent: 05 April 2017 12:27 To: Cc: Subject: Re: May elections catch-up

Follow Up Flag: Follow up Flag Status: Completed

Thank you for sending this.

Unfortunately, we won’t be able to split the unit down to another level as we are currently already splitting between Scotland and England/Wales. I’m hoping we can exclude/localise the unit in future.

I’m certainly hoping we can revisit this come 4th May Megaphone. Appreciate both your patience on this.

I’ll intro you to contacts from the Trinity Mirror today. I spoke with several people from the Birmingham Mail yesterday at the West Midlands Debate and they’re very keen to encourage turnout/registration.

Best Wishes,

‐‐ facebook | uk politics & government mobile: email: @fb.com

From: Date: Wednesday, 5 April 2017 at 09:35 To: Cc: Subject: RE: May elections catch‐up

Thanks so much for all your help with this – it’s really appreciated!

I think this is probably too late, given the time available, but I just wanted to check whether there is any way to split the message for England and Wales into one message for England, which keeps the current “Elections may be taking place in your area” message and has another for Wales saying “local elections are taking place in Wales on 4th May”.

Absolutely no worries if not, because I know this is a very late stage to be adding in new thoughts!

Thanks,

From: Sent: 04 April 2017 16:00 To: Cc: Subject: RE: May elections catch-up

Not having any luck at the moment are we!

That sounds fine to me 

From: [mailto @fb.com] Sent: 04 April 2017 15:57 To: Cc: Subject: Re: May elections catch-up Importance: High

No dice sadly.

How is:

For England & Wales:

Elections may be taking place in your area on 4th May. You must register by 13th April to vote, you can do so by clicking Register Now.

For Scotland:

Council elections are taking place on 4th May. You need to register by 17th April in order to vote, you can do so by clicking Register Now.

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Tuesday, 4 April 2017 at 13:17 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Could please also confirm the dates and times this will be going out?

From: Sent: 04 April 2017 12:50 To: Cc: Subject: RE: May elections catch-up

2 Apologies for the delay.Below is our amended copy (changes in red) and these include changes that we have discussed. The only additional recommendation was for Scotland having a change in title so it suits the timing slightly better.

My other concern is that the body copy is not within the character limit. You could consider doing:

You need to register by XX April to vote. Your vote matters so click Register Now. or

In order to vote you need to register by XX April – click Register Now!

I guess you’re more familiar with how CTAs work best on your platform, but do let me know what you decide to do to cut down the copy.

Please let me know if you have any questions

Kind regards,

ENGLAND & WALES Text (English)

Header (40 characters or less): Local elections 2017

Title (55 characters or less): Less than 1 week left to register to vote

Body (140 characters or less): Elections may be taking place in your area on 4th May. In order to vote you will need to register by 13th April, you can do so now by clicking Register Now.

Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote

Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

Ballot paper image

SCOTLAND Text (English)

Ballot paper image – no X

3 From: [mailto: @fb.com] Sent: 04 April 2017 12:11 To: Cc: Subject: Re: May elections catch-up

Hi All,

I’m so sorry to press.

I was wondering if you had had a chance to approve the text body?

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Monday, 3 April 2017 at 14:40 To: @fb.com> Cc: @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Look forward to hearing back re Trinity Mirror.

Kind regards,

From: [mailto @fb.com] Sent: 03 April 2017 14:23 To: Cc: Subject: Re: May elections catch-up

Hi All,

Thank you so much for the clarification, that is immensely helpful.

I’ve updated the language for the body of the voter registration unit in England & Wales as follows:

Elections may be taking place in your area on 4th May. In order to vote you will need to register by 13th April, you can do so now by clicking Register Now.

4 I should hear back from the Trinity Mirror today. 

Please let me know if you have any further queries or questions.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Monday, 3 April 2017 at 11:10 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Following our catch up last week I just wanted to confirm some of the election terminology we discussed.

Scotland: should refer specifically to Scottish council elections England and Wales: can refer to as local elections.

Has there been any development on excluding London from the reminder?

Let me know how you got on with Trinity Mirror – would be great to know what activity they are planning. From there we can determine where we can support.

Kind regards,

From: Sent: 30 March 2017 13:34 To: ' Cc: Subject: RE: May elections catch-up

Thanks for sending through the draft copy below. Just a few points from us:

5  The language in the England and Wales message should be more generic in reference to the elections. ‘Local elections’ is too specific and doesn’t differentiate for people who may either not have elections in their area or who have mayoral elections where they live. We suggest: Header – “May elections 2017” Body – “Elections in your area are taking place on…”  The language in the Scotland reminder should be changed to “Scottish Council elections” throughout – this is the terminology we are using for any Scotland specific activity.

Kind regards,

From: [mailto: @fb.com] Sent: 29 March 2017 23:16 To: Cc: Subject: Re: May elections catch-up Importance: High

Sample copy for perusal (to confirm – EXCLUDING London & Northern Ireland):

ENGLAND & WALES (EXCLUDING LONDON) Text (English)

Header (40 characters or less): Local Elections 2017

Title (55 characters or less): Less than 1 week left to register to vote

Body (140 characters or less): Local elections are taking place on 4th May. You will need to register by Thursday 13th April in order to vote, you can do so now by clicking Register Now.

Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote)

Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

Use the paper ballot graphic.

6 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

SCOTLAND Text (English)

Header (40 characters or less): Local Elections 2017

Title (55 characters or less): 1 week left to register to vote

Body (140 characters or less): Local elections are taking place on 4th May. You will need to register by Monday 17th April in order to vote, you can do so now by clicking Register Now.

Button 1 (23 characters or less): Register Now (Link: https://www.gov.uk/register‐to‐vote)

Button 2 (23 characters or less): Share (Link: https://www.gov.uk/register‐to‐vote)

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Wednesday, 29 March 2017 at 07:41 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

4pm Thursday would work well for us both – I assume this would be a call given your location?

Call details if required: 1 Dial the teleconference number: 2 You will then be asked to enter the access code : 3 If the chairperson (the home site) has arrived, they will hear a beep to indicate a dial in connection.

If the chairperson hasn’t arrived yet, simply wait on the line and you will hear a beep when they join the call.

I just want to let you know we’re publicising the Facebook ‘one week to go’ reminder in our newsletter to partners and local authorities on Monday. Just want to confirm that’s okay with you?

Kind regards,

From: [mailto @fb.com] Sent: 29 March 2017 14:23 To: Cc: Subject: Re: May elections catch-up

Hi All,

Apologies for the slow reply. .

Thank you for these resources they are hugely helpful.

That is wonderful news regarding your interest in media partnerships. We certainly have contacts at the Trinity Mirror so I will relay this to them and see how we can move forward quickly on this.

I could 4pm your time on Thursday? Would that suit?

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Tuesday, 28 March 2017 at 00:26 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Morning

– glad you’ve made it back in one piece!

For our campaign messaging, please see page 5 of our partner resources below.

Deadlines

8 England and Wales: Thursday 13 April (midnight) Scotland: Monday 17 April (midnight)

We have discussed the possibility of a media partnership to run a Facebook live Q&A and we’d like to look into this further if it is still possible – it would be great to know if you’ve made any headway with your partnership team. We think a partnership with Trinity Mirror and some of their specific publications would work really well to target our message regionally (e.g. Birmingham Mail, Liverpool Echo, Manchester Evening News, Bristol Post, Cambridge News).

This is all very new to us but we’re really excited by the prospect of trying out something new with the possibility to expand on this kind of activity for future electoral events.

Please also let me know if there’s anything further you need on campaign messaging.

Kind regards,

From: [mailto @fb.com] Sent: 27 March 2017 23:57 To: Cc: Subject: Re: May elections catch-up

Hi All,

Hoping you’re well.

I’m just putting together the copy for our Newsfeed Voter Registration Unit.

Could you please send through ASAP and existing campaign language/absolute final registration dates for England/Wales vs Scotland?

Want to double‐triple check.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 15 March 2017 at 09:34 To: < @fb.com>

9 Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Great news – 1pm would work great for us.

Dial in details are:

Dial the teleconference number: You will then be asked to enter the access code :

Look forward to catching up Friday.

Thanks,

From: [mailto: @fb.com] Sent: 15 March 2017 16:29 To: Cc: Subject: Re: May elections catch-up

Great to hear from you.

Can we do 1/1.30 on Friday? Unfortunately, the afternoon is booked up until 5pm.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Wednesday, 15 March 2017 at 14:12 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Hi ,

Sorry to do this at such late notice but would we be able to push the call back to Friday? You mentioned you had some time then so let me know what suits you.

Anytime up to 3.30pm would work for us.

Apologies again!

Kind regards,

From: [mailto: @fb.com] Sent: 13 March 2017 10:25

10 To: Cc: Subject: Re: May elections catch-up

Hi All,

Welcome back

Would you be able to jump on a call or alternatively come to the office this week to catch up and finalize plans ahead of May?

I would love to chat to you both further on some new products we’re hoping to launch ahead of the local elections.

Best Wishes,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Tuesday, 7 March 2017 at 14:13 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Yes, it was great to see the increase in turnout!

We’ve been busy with our #ReadyToVote launch and all-staff training day last week, and #OnYourDoortsep today – my apologies for the late reply.

Once I have a chat to we’ll get back in touch.

Is there anything you need from me in the interim? And is there anything specific you’d like me to discuss with other than what media partnerships we are considering for the campaign?

Kind regards,

From: [mailto @fb.com] Sent: 03 March 2017 14:54 To: Cc: ; Subject: Re: May elections catch-up

Turnout up 10% ‐ Excellent stuff!

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Monday, 27 February 2017 at 13:02 To: < @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Thanks for our catch-up last week. It was great to get your thoughts on our upcoming activity.

We’ve had to park discussions around this as we’ll touch base and let you know what we’re thinking going forward.

If there’s anything you need between now and next week do let me know!

Kind regards,

From: [mailto: @fb.com] Sent: 27 February 2017 12:48 To:

Subject: Re: May elections catch-up

Hi All,

It was great to catch up last week.

I was wondering whether there had been any movement on which media or CSO partners you have for the upcoming campaign?

Many Thanks,

12 ‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Tuesday, 21 February 2017 at 13:11 To: < @fb.com> Cc: @electoralcommission.org.uk>, Megan Phillips Subject: RE: May elections catch‐up

Thanks for your call just now.

Here are the teleconference details for the meeting on Thursday at 10am:

Dial: Code:

Thanks,

From: [mailto: @fb.com] Sent: 20 February 2017 12:52 To: Cc: ; Subject: Re: May elections catch-up

Hi All,

Wednesday should work for us. Let me find some timings.

As I cover Facebook from a predominantly non‐paid side, I think it will be useful to have my colleague who covers ads for Politics & Government in the meeting as well.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Friday, 17 February 2017 at 15:48 To: < @fb.com> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Just thought I’d jump in as is on leave today.

13 Wednesday is good from our end, any time apart from 11.30-12.00. Let us know when would suit you and we’ll get it in diaries.

Thanks,

From: [mailto: @fb.com] Sent: 17 February 2017 15:28 To: Cc: Subject: Re: May elections catch-up

I think it would make sense to have our ads team and representatives from the planning agencies in on this catchup call.

Would we be able to reschedule for Wednesday or so?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Wednesday, 15 February 2017 at 13:01 To: @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: May elections catch‐up

Would you be able to do 10.30am?

From: [mailto: @fb.com] Sent: 15 February 2017 12:52 To: Cc: Subject: Re: May elections catch-up

That all sounds fantastic and I’m very keen to catch up.

Can you do 10am on Monday?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

14 From: @electoralcommission.org.uk> Date: Wednesday, 15 February 2017 at 12:33 To: @fb.com> Cc: < @electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: May elections catch‐up

I hope Northern Ireland is treating you well!

We’re hoping to set up a call with you early next week to discuss our upcoming campaign for the elections in May, if possible.

Any time Monday, excluding 1-3pm, would work well for us. Alternatively we could do Tuesday after 4pm or any time Wednesday.

Let me know what dates/times suit you best.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk www.aboutmyvote.co.uk

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15 From: Sent: 26 January 2017 14:48 To: Cc: Subject: RE: Northern Ireland campaign and PR Attachments: Press release - Facebook reminder - Northern Ireland Assembly election 2017.docx

Follow Up Flag: Follow up Flag Status: Completed

As discussed at last week’s meeting, I’ve attached a draft press release for the Northern Ireland registration reminder. I’d be really grateful if you could take a look at and let me know any thoughts.

It’s based on a previous release that we issued ahead of the May 2016 elections, so there is an old quote from Theo included, please feel free to update!

In terms of timing – can I check my understanding that the reminder will be going out on Tuesday 31st January?

Thanks in advance,

From: Sent: 25 January 2017 12:21 To: ' Cc: Subject: RE: Northern Ireland campaign and PR

Thanks for that – great news!

Everything is going well on our side and our NI campaign is now live, as of Monday.

will be in touch soon with a draft press release for the two week reminder.

With regards to the ‘ballot bot’ for the GB polls in May, unfortunately due to a contractual/procurement issue we are now not going to be able to go ahead with it as a paid for activity. It is very much a skeleton but our plan was to have an FAQ messenger bot running in Scotland. At this stage have mock ups and a rough outline of content, but didn’t get as far as finalising copy or wireframes. It would be great to know if there is any scope for you guys to get on board now that we are unable to run this ourselves, and whether this would be feasible within the timeframe, or if there are any alternatives you would suggest.

Kind regards,

From: [mailto: @fb.com] Sent: 24 January 2017 14:15 To: Cc: Subject: Re: Northern Ireland campaign and PR

Hi All,

Thank you again for these resources. I’ll send copy by the end of this week.

We look set to go ahead with the two week reminder, voter megaphone and I’m a Voter button.

I brought up concerns regarding the use of a flag and I’ve been assured thatt th e defaul graphic does not have a flag in it which shouldn’t be a problem.

I also mentioned that we should remind voters to bring ID with them in the messaging on the day which also won’t be a problem.

How is everything on your end?

Many Thanks,

-- facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @fb.com> Date: Thursday, 19 January 2017 at 13:51 To: < @electoralcommission.org.uk> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: Re: Northern Ireland campaign and PR

Thank you so much for this.

I’ll be back to you in due course with updates.

Many Thanks,

-- facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: [email protected]> Date: Thursday, 19 January 2017 at 12:24 To: < @fb.com> Cc: @electoralcommission.org.uk>,

2 < @electoralcommission.org.uk> Subject: Northern Ireland campaign and PR

Here’s the link for our Northern Ireland registration page. This page has the registration form, a list of appropriate ID and a link to the EONI homepage where voters can enter their postcode to find their local Area Electoral Office and polling station. There’s also more info on the Northern Ireland Assembly itself here.

In terms of campaign messaging, I hope you’ll find these useful: - Stakeholder resource guide - Template messaging

Just to confirm, the registration deadline will be 10pm on Tuesday 14 February. A two week registration notification/reminder would work really well given NI’s postal registration. Let’s touch base next week and see how this is going. As discussed, we are more than happy to look over any copy or graphics.

Thanks,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk www.aboutmyvote.co.uk

Putting voters first

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3 From: < @fb.com> Sent: 31 January 2017 13:32 To: Cc: Subject: Re: Northern Ireland campaign and PR Attachments: Press release - Facebook reminder - Northern Ireland Assembly election 2017[7].docx

Follow Up Flag: Follow up Flag Status: Completed

Here is the updated press release.

Thank you all for your time and patience on this.

Any questions – please let me know.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: Date: Tuesday, 31 January 2017 at 11:20 To:

Subject: Re: Northern Ireland campaign and PR

Could you please give me a call on to at your earliest convenience to discuss minor changes to the press release. I’m in a meeting until 12pm but free afterwards.

In the meantime – I just wanted to confirm that you’re happy for the voter registration to stay live from 1st Feb until the 4th Feb?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: Date: Monday, 30 January 2017 at 17:37

1 To: Cc: Subject: RE: Northern Ireland campaign and PR

No worries at all – let us know how you’re getting on tomorrow.

From: [mailto: @fb.com] Sent: 30 January 2017 17:23 To: Cc: Subject: Re: Northern Ireland campaign and PR

Apologies we've had a delay in the press release being approved and so we may have to push the newsfeed unit to the 1st instead of the 31st.

I will get the final version to you asap.

‐‐ facebook

UK Government & Politics Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

On 30 Jan 2017, at 13:34, < @electoralcommission.org.uk> wrote:

Hope you had a good weekend? I’m just seeing whether you’d had a chance to look at the press release/stats and whether you could let us know your preference for issuing?

We’re happy to issue tomorrow, or we can send out this afternoon under embargo - but if we are to issue today, then it would need to go out within the next couple of hours so that the papers in NI have a chance to pick it up to run in the morning.

Let us know your thoughts,

Thanks,

From: Sent: 27 January 2017 10:06 To: ' ' Subject: RE: Northern Ireland campaign and PR

This looks good. With regards to the header it should read ‘2017 Northern Ireland Assembly Election’

Thanks

From: [mailto: @fb.com] Sent: 26 January 2017 18:06 To: Cc: Subject: Re: Northern Ireland campaign and PR

I’ll look into those stats for you and get approval for the press release.

For the newsfeed content I wanted to approve the below with you/ask a few questions:

Who will the newsfeed unit target: All users aged 18 and older

Header: 2017 Assembly Elections (should we refer to Northern Ireland before Assembly Elections? Will those in Northern Ireland refer to the elections as ‘Assembly Elections’?)

Title: 2 weeks left to register to vote!

Body: Click Register now to download a registration form. You need to be registered by 14th February in order to vote in the election on 2nd March.

Button 1: Register Now (Link: https://www.aboutmyvote.co.uk/register‐to‐vote/register‐to‐vote‐in‐northern‐ireland )

Button 2: Share

When: All day 31st Jan, 1st/2nd/3rd of Feb

Where: Northern Ireland

Why: Voter registration drive before presidential and parliamentary elections

Let me know if we’ve missed anything.

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Thursday, 26 January 2017 at 15:05 To: @fb.com>, , @fb.com> Cc: electoralcommission.org.uk>, < @electoralcommission.org.uk> Subject: RE: Northern Ireland campaign and PR

3 currently interviewing so thought I would flag that it would be useful to have the NI only figures if poss for the release?

From: [mailto: @fb.com] Sent: 26 January 2017 15:01 To: ; Cc: ; Subject: Re: Northern Ireland campaign and PR

Thank you for sending this.

I thought I would update the following figure:

 Now over 39 million (previously written as 35) people in the UK use Facebook

I’ll triple‐check the 31st January with our team, go over the release in more detail, and get back to you shortly.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Thursday, 26 January 2017 at 14:47 To: < @fb.com> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk>, < @electoralcommission.org.uk>, < @fb.com> Subject: RE: Northern Ireland campaign and PR

It’s based on a previous release that we issued ahead of the May 2016 elections, so there is an old quote from Theo included, please feel free to update!

In terms of timing – can I check my understanding that the reminder will be going out on Tuesday 31st January?

Thanks in advance,

4 From: Sent: 25 January 2017 12:21 To: ' ' Cc: Subject: RE: Northern Ireland campaign and PR

Thanks for that – great news!

Everything is going well on our side and our NI campaign is now live, as of Monday.

will be in touch soon with a draft press release for the two week reminder.

Kind regards,

From: [mailto: @fb.com] Sent: 24 January 2017 14:15 To: Cc: ; ; Subject: Re: Northern Ireland campaign and PR

Hi All,

Thank you again for these resources. I’ll send copy by the end of this week.

We look set to go ahead with the two week reminder, voter megaphone and I’m a Voter button.

I brought up concerns regarding the use of a flag and I’ve been assured that the default graphic does not have a flag in it which shouldn’t be a problem.

I also mentioned that we should remind voters to bring ID with them in the messaging on the day which also won’t be a problem.

How is everything on your end?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @fb.com> Date: Thursday, 19 January 2017 at 13:51 5 To: @electoralcommission.org.uk> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: Re: Northern Ireland campaign and PR

Thank you so much for this.

I’ll be back to you in due course with updates.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: @electoralcommission.org.uk> Date: Thursday, 19 January 2017 at 12:24 To: @fb.com> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: Northern Ireland campaign and PR

In terms of campaign messaging, I hope you’ll find these useful: - Stakeholder resource guide - Template messaging

Thanks,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk www.aboutmyvote.co.uk

6 Putting voters first

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7 From: < @fb.com> Sent: 06 February 2017 16:34 To: Cc: Subject: Re: Northern Ireland voter registration

Follow Up Flag: Follow up Flag Status: Completed

Hi ,

Absolutely.

Our team supports politicians and governments and helps them to utilise Facebook to communicate with their audiences – so we would essentially be looking support the organic Facebook presences of those involved in the election / training relevant Northern Irish digital teams in Facebook best practices e.g. EONI/the education and outreach services of the Assembly who are also involved in promoting voter registration and awareness through their social media presences.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: Date: Monday, 6 February 2017 at 16:28 To: Cc: , Subject: RE: Northern Ireland voter registration

That’s great

Are you able to provide some clarification on the purpose of your visit and what you are hoping to get out of these meetings? So we can point you to the right people.

I will look into getting those additional stats for you.

Kind regards,

From: [mailto: @fb.com] Sent: 06 February 2017 15:59 To: Cc: Subject: Re: Northern Ireland voter registration

Hi ,

Thank you for these. They are incredible useful and we appreciate it massively. 1

It would great to know how many form downloads/website visits there were overall in that period – to get an idea of what proportion came from Facebook.

If you could intro to the assembly and EONI that would be fantastic. I’ll be there from the 13th‐15th.

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

From: < @electoralcommission.org.uk> Date: Monday, 6 February 2017 at 13:56 To: < @fb.com> Cc: < @electoralcommission.org.uk>, @electoralcommission.org.uk> Subject: Northern Ireland voter registration

Thanks for your call earlier today.

As requested, below are the NI stats from the voter registration reminder.

Visits to website from FB: 17,963 Form downloads from those users who came from FB: 4,025

Last Wednesday Ann Watt, Head of the Electoral Commission, Northern Ireland, was interviewed on Q radio on the voter registration reminder which was great coverage. At this stage we’ve not heard this being picked up elsewhere.

In terms of your visit to Belfast early next week, we could put you in touch with EONI but it would be good to know some specifics so we can get you on with the right people. There is also the possibility of putting you in touch with the Assembly’s education and outreach service. Any clarification you could provide on what you hope to get out of these potential meetings would be really helpful.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London, EC1Y 8YZ Tel: 020 7271 Fax: 020 7271 0505 www.electoralcommission.org.uk www.aboutmyvote.co.uk

Putting voters first

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3 From: < @fb.com> Sent: 06 April 2017 21:50 To: Cc: Subject: Re: Press release

Follow Up Flag: Follow up Flag Status: Completed

Thank you so much for sending this through. I’m sorry about the earlier technical difficulties, always happens at the least opportune moment.

If you could change the spelling of ‘newsfeed’ to ‘News Feed’?

I just need to get final clearance from our communications team. If you could send through the Scottish press release tomorrow morning that would be great.

I appreciate your patience on this.

Best Wishes,

‐‐

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: Date: Thursday, 6 April 2017 at 20:14 To: Cc: Subject: Press release

IT connections have thankfully been restored and I have managed to extricate the press release which is attached.

I’ve also managed to speak to and she tells me that the plan was for the attached to go out in England tomorrow am with a version also going out for Wales. There is a different release going out in Scotland in the afternoon – apologies for any confusion over timings.

I’ll give you a quick call just to let you know this is in your inbox. While we would like to issue the attached tomorrow morning, if you have any concerns we could drop the FB reference. We just didn’t want to overlook your contribution to driving engagement in our release.

Thanks

Senior Officer - Scotland The Electoral Commission Lothian Chambers 59-63 George IV Bridge Edinburgh, EH1 1RN Tel: 0131 225 Fax: 0131 225 0205 Textphone: www.electoralcommission.org.uk www.aboutmyvote.co.uk

2 From: < @fb.com> Sent: 06 April 2017 22:23 To: Cc: Press Subject: Re: Press release

Follow Up Flag: Follow up Flag Status: Completed

Hi All,

Thank you for all of your help this evening.

What time were you wanting to send out the press release tomorrow morning?

If you’re hoping to go ahead please free to call my colleague, on

Best Wishes,

‐‐ o 2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: Date: Thursday, 6 April 2017 at 20:14 To: Cc: Subject: Press release

IT connections have thankfully been restored and I have managed to extricate the press release which is attached.

Thanks

1 Senior Officer - Scotland The Electoral Commission Lothian Chambers 59-63 George IV Bridge Edinburgh, EH1 1RN Tel: 0131 225 Fax: 0131 225 0205 Textphone: 18001 0131 225 www.electoralcommission.org.uk www.aboutmyvote.co.uk

2 From: Sent: 06 April 2017 13:31 To: Cc: Subject: RE: Screenshots UK Local Elections voter registration reminder

Follow Up Flag: Follow up Flag Status: Completed

So sorry to chase, but we’d like to send the release out before 2pm at the latest, if there’s any way we can get clearance on that copy, I would be really, really grateful!

Thanks,

From: Sent: 06 April 2017 11:51 To: ' ' Cc: Subject: RE: Screenshots UK Local Elections voter registration reminder

Great to chat just now!

I can send through the copy for the Scotland and trade releases once they are all signed off here. I don’t think they’re ready to be shared just yet, but we have some more time on those ones.

If you could let me know when your comms team comes back on the England copy below that would be great as we would like to start sending out as soon as we can today on that one.

Thanks again,

From: [mailto: @fb.com] Sent: 06 April 2017 11:26 To:

Subject: Re: Screenshots UK Local Elections voter registration reminder

Sure thing! I’m on

Speak soon!

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: + email: @fb.com 1

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 11:24 To: < @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Perfect – can I give you a quick call to run you through the press plans?

From: [mailto @fb.com] Sent: 06 April 2017 11:19 To: Cc: Subject: Re: Screenshots UK Local Elections voter registration reminder

Yes, you are absolutely right. They will be targeted at 16+ in Scotland and 18+ in England & Wales.

Thank you for asking. If you could send over the press release at your earliest convenience that would be fantastic.

Best Wishes,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 10:27 To: < @fb.com> Cc: @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

Great – thanks for coming back to us so quickly!

Just to let you know that we’re all happy with the reminders here – they look great.

Thanks again,

From: [mailto: @fb.com] Sent: 06 April 2017 10:22 To:

Subject: Re: Screenshots UK Local Elections voter registration reminder

Thank you for sending that language through. I’ve forwarded that onto our communications team and I should hear back from them shortly.

Looking forward to the big push!!!

Best Wishes,

2 Stephen Street, London W1T 1AN facebook | uk politics & government mobile: email: @fb.com

From: < @electoralcommission.org.uk> Date: Thursday, 6 April 2017 at 09:50 To: @fb.com> Cc: < @electoralcommission.org.uk> Subject: RE: Screenshots UK Local Elections voter registration reminder

*insert Scotland for other release

Thanks in advance,

From: [mailto: @fb.com] Sent: 05 April 2017 16:19 To: Subject: Screenshots UK Local Elections voter registration reminder

Hi All

Here are the screenshots for the voter registration unit.

Let me know your thoughts! Very excited to launch.

Please let me know if you have any press releases regarding the newsfeed unit.

Best Wishes,

-- facebook | uk politics & government mobile: email: s @fb.com

From: @fb.com> Sent: 20 March 2015 18:37 To:

@fb.com

1 From: < @fb.com> Sent: 23 February 2017 11:09 To:

Subject: Voter Megaphone

Importance: High

Follow Up Flag: Follow up Flag Status: Completed

I just wanted to get your take – we’re looking to sort language for the Voter Megaphone for NI on the 2nd March.

Is the following text okay for the voter megaphone button?

Many Thanks,

‐‐ facebook

UK Government & Politics Associate Manager 2 Stephen Street, Fitzrovia, London W1T 1AN

1 From: Sent: 19 April 2017 15:04 To: Cc: Subject: Voter registration activities - snap UKPGE

Follow Up Flag: Follow up Flag Status: Completed

As you’ve probably just heard, Parliament have now confirmed a UK Parliamentary general election on 8 June.

It would be great to have you on board to support voter registration again and discuss what we can do this time around with this high profile, UK-wide election.

Let me know if you’d like to catch-up sometime over the next couple of weeks to discuss.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ 020 7271 electoralcommission.org.uk yourvotematters.co.uk

Twitter | Facebook | Blog

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1 From: < @fb.com> Sent: 25 April 2017 23:03 To: Cc: Subject: Re: Voter registration activities - snap UKPGE

Follow Up Flag: Follow up Flag Status: Completed

Thanks – lets go for Friday morning. Any particular time work for you?

From: Date: Tuesday, April 25, 2017 at 10:56 AM To: Cc: Subject: RE: Voter registration activities ‐ snap UKPGE

At this stage we are unable to do Thursday, however there may be a time opening up at 10am – will know tomorrow whether that’s possible.

Failing that, we could do Wednesday after 1pm or Friday before 12pm?

Thanks,

From: [mailto @fb.com] Sent: 25 April 2017 09:45 To: ; Subject: Re: Voter registration activities - snap UKPGE

Hi ,

Do you have time on Thursday?

On 25 Apr 2017, at 09:44, < @electoralcommission.org.uk> wrote:

Hi both,

Hope you’ve had a great weekend.

Just following up on the email below and seeing if you’re free to catch up at some point next week to discuss UKPGE plans.

Thanks!

From: Sent: 19 April 2017 15:04 To: Cc: Subject: Voter registration activities - snap UKPGE

As you’ve probably just heard, Parliament have now confirmed a UK Parliamentary general election on 8 June.

It would be great to have you on board to support voter registration again and discuss what we can do this time around with this high profile, UK-wide election.

Let me know if you’d like to catch-up sometime over the next couple of weeks to discuss.

Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ 020 7271 electoralcommission.org.uk yourvotematters.co.uk

Twitter | Facebook | Blog

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2 From: < @fb.com> Sent: 25 April 2017 09:45 To: Cc: Subject: Re: Voter registration activities - snap UKPGE

Follow Up Flag: Follow up Flag Status: Completed

Hi ,

Do you have time on Thursday?

On 25 Apr 2017, at 09:44, @electoralcommission.org.uk> wrote:

Hi both, Hope you’ve had a great weekend. Just following up on the email below and seeing if you’re free to catch up at some point next week to discuss UKPGE plans. Thanks!

From: Sent: 19 April 2017 15:04 To: Susa Cc: Subject: Voter registration activities ‐ snap UKPGE Hi Susannah,

As you’ve probably just heard, Parliament have now confirmed a UK Parliamentary general election on 8 June. It would be great to have you on board to support voter registration again and discuss what we can do this time around with this high profile, UK‐wide election. Let me know if you’d like to catch‐up sometime over the next couple of weeks to discuss. Kind regards,

Communications Officer (Campaigns) The Electoral Commission 3 Bunhill Row London EC1Y 8YZ 020 7271 electoralcommission.org.uk yourvotematters.co.uk Twitter | Facebook | Blog  Please consider the environment before printing this email.

1 From: < @bluerubicon.com> Sent: 04 February 2015 09:29 To: Cc: Subject: Release has been sent

Just to confirm ‐ we pressed send about 5 mins ago.

We'll keep you up to date with feedback through the day.

Associate Director

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1 From: < @fb.com> Sent: 05 April 2017 16:19 To: Subject: Screenshots UK Local Elections voter registration reminder Attachments: Screen_Shot_2017-04-05_at_9.35.51_AM.png; Screen_Shot_2017-04-05_at_9.35.40 _AM.png; Screen_Shot_2017-04-05_at_9.37.12_AM.png

Follow Up Flag: Follow up Flag Status: Completed

Hi All

Here are the screenshots for the voter registration unit.

Let me know your thoughts! Very excited to launch.

Please let me know if you have any press releases regarding the newsfeed unit.

Best Wishes,

-- facebook | uk politics & government mobile: email: @fb.com

From: < @fb.com> Sent: 13 January 2016 20:59 To: Subject: Re: A proposal for Facebook - Electoral Commisison partnership

Thanks for this. I will discuss with the team and come back to you.

Best wishes,

From: < @electoralcommission.org.uk> Date: Wednesday, January 13, 2016 at 9:37 AM To: Subject: A proposal for Facebook ‐ Electoral Commisison partnership

Hi appreciate you’re pretty busy at the moment, so I thought it might be helpful to send a proposal about how we think a partnership between the Commission and Facebook could look ahead of the May 2016 elections. Following on from the success of what we did for National Voter Registration Day last February we were hoping to work together again before the wide range of high profile elections that are taking place this year. There is a great opportunity to do something a bit different this year because of both the nature of the elections and the fact that Bite the Ballot are changing the approach they took last year with a single day and are instead running a week of activities between 1 – 7 February in what they’re now calling National Voter Registration Drive (although they will still try and focus some PR on 4 Feb as a ‘Day’ as well). As you’ll remember our partnership last year helped contribute to over 166,000 applications to register to vote on National Voter Registration Day. Given the variety of polls taking place across the whole of the UK, we’d like to propose (technology permitting) that between Monday 1st and Friday 5th February, Facebook post a reminder/registration button to register to vote in people’s timelines depending on which part of the UK they live. So far example:  On Monday Facebook users in London get a reminder on their newsfeed to register for the Mayor of London and London Assembly elections.  On Tuesday users in Scotland get a reminder to register for the Scottish Parliamentary elections.  On Wednesday users in Wales get a reminder to register for the National Assembly for Wales and Police and Crime Commissioner elections.  On Thursday users in Northern Ireland get a reminder to register for the Northern Ireland Assembly elections.  On Friday users in England (if possible to exclude London) get a reminder to register to vote for English local and Police and Crime Commissioner elections.

We could then issue targeted press releases to newspapers and broadcast stations in each part of the UK on the day that Facebook users are to get a reminder to register ahead of elections taking part in their area to maximise press coverage – particularly in the devolved nations where I think we would probably get some good coverage and we could approach the Standard for the launch in London on the Monday. In addition, the Commission would target UK political correspondents at the start of National Voter Registration Drive to inform them of the partnership and how our 1 partnership is raising awareness amongst young people in particular of the need to be registered to vote ahead of this major set of polls. I do hope this is of interest and would be grateful if you could send me an email or give me a call to let you know your thoughts. There are other opportunities we could discuss if this doesn’t work for any reason, but given the potential for getting some nice coverage across all the different parts of the UK we were hoping the approach above would work in particular. Thanks,

Deputy Head of Media and Public Affairs The Electoral Commission 3 Bunhill Row London EC1Y 8YZ Tel: 020 7271 www.electoralcommission.org.uk Press office: 020 7271 Out of office hours: You can nowregister to vote online Follow us onTwitter| Like us onFacebook|Read ourBlog

2 From: Sent: 12 April 2017 13:44 To: Cc: Subject: RE Issues Tab

Follow Up Flag: Follow up Flag Status: Flagged

Categories: Red Category

Apologies for not coming back to you on this sooner. I’ve consulted with some colleagues from our guidance team here on the issues tab, looking at it from a regulatory point of view. They asked me to share the following advice with you. As you can probably tell, this is outside my area of expertise, but please feel free to contact my colleague (cc’d) if you or your team have any questions or you want to run anything by him, as he will be able to help in more detail.

Thanks,

Noting your ‘sharing your position’ tab we understand you will introduce shortly, we thought it may be helpful to give a brief introduction on the rules that apply to non-party campaigning at elections in the UK. We do not believe that this tab is regulated under the rules for the upcoming May elections but I thought it would be useful to give you an overview nevertheless.

Non-party campaigners (NPCs) are individuals or organisations that campaign in elections, but are not standing as political parties or candidates. There are two types of campaigns that can be carried out by NPCs – general campaigns and local campaigns. There are rules that govern both, but only the local campaigning rules apply in the elections that are currently scheduled for May 2017.

 Local campaigns – non-party campaigns for or against one or more candidates in a particular constituency, ward or other electoral area  General campaigns - non-party campaigns for or against a political party, or particular categories of candidates, including campaigns on policies or issues closely associated with a particular party or category of candidates (for example, candidates in a certain age group)

Under local campaigning rules, where a non-party campaigns for or against one or more candidates in a particular constituency, ward or other electoral area, certain rules apply to spending on this activity. The rules apply during a particular period in the run-up to the election, which we call the regulated period. During this time there is a spending limit that applies to non- party campaigners producing campaign material for or against one or more candidates. Outside of the regulated period, the spending rules do not apply. We have produced a factsheet on the local campaign rules as they apply to the local elections to be held in May 2017, and which can be found here.

1 As mentioned before, based on the information we are currently aware of, we do not have reason to believe that this tab is regulated under NPC rules which apply for the elections in May 2017, as the platform will be offered to all candidates.

In order to ensure that this activity does not fall within the rules, you should ensure that your activity is not campaigning for or against one or more candidates in a particular electoral area.

If you would find it helpful, it may be useful for you to meet with my colleagues in our political finance team to discuss general campaign rules which apply at parliamentary general elections and devolved elections. Please contact (cc’d) to arrange this.

Senior Communications Officer The Electoral Commission 3 Bunhill Row London EC1Y 8YZ electoralcommission.org.uk yourvotematters.co.uk

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