Media Information Evening Express
For more than 130 years the Evening Express has been at the forefront of reporting everything that happens within Aberdeen and across the North-east of Scotland.
The evening title is published 6 days a week and circulates predominantly throughout the Aberdeen and Aberdeenshire areas.
The circulation of the Evening Express is officially audited. Presently, it circulates daily to 28,802 readers, and has a daily readership of 77,000 - the highest readership of any newspaper in the North-east of Scotland.
Source: ABC Jul - Dec 2015 (99.2% paid in full)); DCT Newsbrands 2015 (Ipsos Mori) – Base All adults aged 15+ (2,075)
Circulation and Demographics 28,802 Circulation Area Circulation 77,000 Daily Readers 151,000 Weekly Readers
The Evening Express reaches 40% of adults across the North- east of Scotland every week. The Evening Express Daily Reader Demographics provides an 61% extensive reach 53% across all 47% 48% demographics. 39% 30% Giving you access 22% to a C2 audience with high disposable incomes. Male Female 15-34 35-54 55+ ABC1 C2DE
Source: ABC Jul - Dec 2015 (99.6% paid in full); DCT Newsbrands 2015 (Ipsos Mori) – Base All adults aged 15+ (2,075) Newspaper Readership
Newspaper Readership in North-East of Scotland
Evening Express 77,000 The Evening The Sun 34,000 Express is Daily Mail 16,000 the best-read newspaper in Daily Record 11,000 the North-east Daily Express 5,000 of Scotland.
Daily Star 2,000
Weekly Readers The Evening Express has a far larger weekly audience than the major Weekly Audience in local radio stations. the North-East of Scotland
Evening Express 149,000
Northsound Combined 116,000
Original 106 fm 111,000
Northsound 1 97,000
Northsound 2 22,000
Source: DCT Newsbrands 2015 (Ipsos Mori) – Base All adults in North East Area aged 15+ (691) Aberdeen Citizen Distribution is predominantly targeted in and around Aberdeen City to maximise reader engagement and to provide a desirable audience for our advertisers. Two of the most effective advertising options are the wraparound cover (bottom of page) and also the front page advertising space – both offering premium exposure.
Each day, the Evening Express has 49,000 average issue readers within Aberdeen city – adding the Aberdeen Citizen increases the reach to 91,000 – 42% of all adults in the city.
Average Issue Readership in Aberdeen City
100,000 91,000 90,000 80,000 70,000 60,000 54,000 49,000 50,000 40,000 30,000 20,000 10,000 0 Evening Express Aberdeen Citizen Combined
Only Read Read Only Read Evening Aberdeen Express Both Citizen 45,000 12,000 29,000
*Comparison against daily titles
Source: Readership in City -DCT Newsbrands 2015 (Ipsos Mori) – Base All adults in Aberdeen City Area aged 15+ (215); DCT Newsbrands 2015 (Ipsos Mori) – Base All adults aged 15+ in North East Area (691)
Newspaper Platforms
Weekly Platforms
Tuesday Wednesday
Thursday Friday Saturday Brand Reach: Print and Digital
Demographics:
What Our Packages Can Do For You:
DCT Newsbrands 2015 (Ipsos Mori) Base All adults aged 15+ in the Evening Express 10% area Inserts Target an Audience Inserting your leaflet inside a newspaper means your message is invited into the readers environment.
Inserts are a tangible advertising tool that not only offer creative flexibility but can be retained and looked at time and time again. They can also level the playing field by allowing local advertisers to run alongside national advertisers as an equal.
Key Points
• Targeted portfolio • Ideal opportunity to test various demographics • Very good rates available for volume
We not only deliver the newspaper, more importantly we deliver you an audience. Contacts
Local Enquiries Tel: 01224 343 329 Email: [email protected]
Inserts Tel: 01382 575 196 Email: [email protected]
For more Marketing Information: Email: [email protected]
For Technical Specification, please visit: www.pressandjournal.co.uk/techspecs.aspx