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01TwoCovers7.14.indd 1 20 Swimwear of Man International GIDeon Designers Long-Distance Swimwear’s Stream the in Islands vol. W Pool Swimming Apparel 70 no. 70 aterWear

30 california obeRSon 15 Dive Into Resort Into Dive n ews ’80s Inspiration ’80s ResouRces Heart Soul Heart Lime Ricki Lime Teal Ideal Teal TexTile TReNds july 14, 2014 $6.00 2014 14, july Manglar New Malu 7/8/14 7:14:26 PM WATER WEAR_jul2014_SAF_LEFT.indd 1 7/1/14 4:37:26 PM

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GideonOberson.indd 1 7/2/14 1:18:56 PM 06 tOC.indd 6 Photo bySophiaAlvarado Paradise” one-piecein“BlueLagoon.” . (Right)BEACHRIOT“The “The Rio”bikiniand“Cleopatra”PVC On thecover:(Left)LEE+LANI 6 wwcontents 18 features 25

International ManofSwimwear Photography bySophiaAlvarado By N.JayneSeward eclectic fortheCruise’15swimwearseason. The lookloungingaroundthepoolisbrightand Swimming Pool By AlysonBender namesake swimwearbrand. and hautecouturetrainingtohisnewlyrelaunched Gideon Obersonbringsaninternationalperspective 56 48 44 12 departments By DeborahBelgum sacrificing aWestCoastview. up withcorporatedemandwithout Laurie AllynandRodBeattiekeep Swimwear designersAnnaKenney, 38

Lime Ricki Manglar Swimwear Malu Swim HeartSoul Teal Ideal ’80s Inspiration Textile Trends Swim What’s Checking New Resources Islands intheStream Orlando FL 32802. FL Orlando POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, PO Box 4419, CORP. Apparel ews N roup G Publishers of: For customer service, call (866) 207-1448. (866) call service, customer For for (1-year ($6.00 funds 4419,Box PO Service, Customer 32802,News, FL Apparel Orlando California visit or U.S. $1 $180 price Foreign: $140. Single-copy years, only). 2 $89; subscription year, 1 U.S.: rates: Subscription publishers. the necessarily opinions of not reflect the articles do editorial signed columnsOpinions or expressed in thepaper do not assume responsibility St., Ninth offor September. statements E. Periodicals made 110 by their Center, advertisersPostage rights Market All Paid reserved.Corp. in at Publishing business Los MnM California PubAngeles, 2014 ©Copyright competition. 627-3737. CORP., CA, (213) 90079, and CA additional PUBLISHING Angeles, Los A777, MnM Suite entry offices. of The Properties publishers News). of Apparel h Aprl es (National), News Apparel The wear, Contributing Photographer Alisabeth mcqueen John Freemanish Sophia Alvarado Deborah Belgum ALISON .NIEDER Production Manager sarah wolfson Terry martinez Contributing Writers alyson bender New York Apparel News, Apparel York New Editorial Designer Editorial Manager Editorial John Urquiza Ian bramlett Production Artist Executive Editor Web Production Dot Wiltzer CEO/Publisher kendall in John Irwin Senior Editor Photo Editor ­lishedweekly except semi-weekly first week ofJanuary, second week ofJuly andfirst week CALIFORNIA APPAREL NEWS APPAREL CALIFORNIA EMAIL: [email protected] FX: (310)275-0328 PH: (310)275-0328 WEST COAST, MIDWEST JILL BENDER EMAIL: [email protected] FX: (941)966-9412 PH: (941)918-4333 SOUTH, CARIBBEAN JAY BERKOWITZ WEB: www.divaswim.com EMAIL: [email protected] FX: (201)896-0145 PH: (212)840-7898 NY SHOWROOM, BY APPOINTMENT ONLY E. RUTHERFORD, NJ07073 23A POPLARSTREET ALL AREAS EXECUTIVE OFFICES: rdl pae News, Apparel Bridal California ApparelNews/WATERWEAR 2015july14,2014 Dallas Apparel News, Apparel Dallas Apparel n Sales & Marketing Coordinator PENNY ROTHKE-SIMENSKY Classified AccountExecutives Sales Assistant/Receptionist california Creative MarketingDirector Senior AccountExecutive marilou delacruz Administrative Assistant jeffery younger RACHEL MARTINEZ Classified Accounting Director ofSalesand Jennifer Sturz Louise Damberg TERRY MARINEZ Zenny Ka Account Executive Account Executive Amy valencia Service Directory Service Directory Lynne kasch Sales Assistant June Espino David Mize California Apparel News , Marketing W aterWear ® : edition). Send subscription requests to: to: requests subscription Send edition). Waterwear (ISSN 0008-0896) Published by MnM PUBLISHING PUBLISHING MnM by Published 0008-0896) (ISSN tigbak otws Images, Southwest Apparel News South, News Apparel ews

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and MAN (Men’s (Men’s MAN 7/8/14 4:32:52 PM Water­ ANNE COLE-CALIFORNIA APPAREL WATERWEAR 6-19-14.pdf 1 6/20/14 4:24 PM

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InMocean.indd 1 7/2/14 1:33:32 PM InGear-HeartSoul.indd 1 7/2/14 1:31:55 PM MiaMarcelle.indd 1 7/2/14 1:41:21 PM mbfashionweek

mbfashionweek.com/miami

MBFW.indd 2 7/2/14 1:39:26 PM mbfashionweek

mbfashionweek.com/miami

MBFW.indd 3 7/2/14 1:40:08 PM the first collection to debut is HeartSoul, HeartSoul Swim collection will be girly which bows at the Miami SwimShow in and flirty, with all the special accents Miami Beach, Fla. the HeartSoul customer is looking for.” The boho-chic collection takes Abi Smith, head designer for the col- inspiration from music festivals, island lection, said the line is based on a range of getaways and . different girls. Before designing the line, Featuring sunset scenic prints, bold Smith, who is based in Huntington Beach, graphics and global-inspired patterns Calif., spoke to potential customers. as well as beading, braiding, ruffles and “I do a ton of research,” she said. “I knotted details, the collection includes go out and talk to our customers and ask flirty , one-pieces with cutouts them what they want.” and coverups. The HeartSoul collection includes “Our HeartSoul brand is all about sexy, skimpy styles as well as styles being feminine and instantly recogniz- for more-modest customers. The line

new resources able, cool and desirable, with reliable fit also incorporates HeartSoul’s signature and construction at animal and chevron an affordable price,” prints as well as earthy said Kevin Mahoney, tribals and watercolor chief executive offi- prints, Smith said. HeartSoul cer of Big Strike. The unique prints Designed in are carried through to Flirty and Cool Los Angeles, the the coverups, which Fans of the HeartSoul juniors line HeartSoul Swim col- include crop tops, draw- will soon find a collection of swimwear lection is wholesale string pants and several and coverups following a licens- priced from $15 to with interesting ing agreement between Gardena, $24. back detailing. Calif.–based Big Strike, owners of the “HeartSoul is a For more information HeartSoul brand, and Miami-based very strong brand and about HeartSoul Swim, swim maker In Gear Inc. has a loyal customer contact Patti Luner, The agreement covers all of Big base,” said Kevin In Gear’s director of Strike’s brands—including Soulmates, Frija, president of In sales, at (818) 424-8357 Love Haight, Halo, Tracy Evans, Star Gear Fashions. “The or [email protected]. City, Workshop and Sugar High—but much anticipated —Alison A. Nieder

Malu Swim Creative Cooperation use a lot of color blocking and Venezuelan-born sisters Maria and Lucia Rivas were take on variations with shape inspired by fashion since they were young, and the two and style. Some have a sports moved to the United States to continue their educa- appeal while others are more tion at the Art Institute of Fort Lauderdale in Florida. playful. A few have halter Maria Rivas graduated with a degree in strings for extra support. The and fashion merchandising while Lucia Rivas studied styles offer more graphic design and pho- coverage. The one-piece styles tography. feature peek-a-boo sheer panel- The two decided to ing. Malu suits come in brushed combine their experi- blues, gray, teal and lime green, ence, creativity and as well as staple colors such as skills to launch their own black and white. collection and began “Our collection is defined working on a line of by the simplicity, minimalistic and swimwear and specific details that make it in 2013. Malu Swim officially trendy, comfortable and one of a kind,” the sisters said. launched in early 2014 on their Malu wholesale price points range from $35 to $75. e-commerce site. For sales information, email [email protected] or visit The functional yet cute pieces www.malu-designs.com.—Sarah Wolfson

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12,14 New Resources.indd 12 7/7/14 4:09:18 PM LYCRA® is a trademark of INVISTA.

A&H.indd 3 7/2/14 12:57:28 PM Manglar Swimwear blue swirls with a black-and-white ethnic A Brand Between trim. Fabrics are sourced from Europe Land and Sea and South America. “I have always worked with digital Designer Irene Sultan’s swim col- printing,” Sultan said. “Digital printing lection, Manglar, pays homage to her offers a unique color enrichment and real- Latin roots and cultural upbringing ism to drawings. This year, I worked with and more than 30 years of experience a group of graphic designers, including in textile and fashion manufacturing. my daughter, and for the first time I am “I am often inspired by fashion, incorporating my own patterns in some of fabric, color, travel and handmade my styles.” details,” she said. The current collection includes Sultan’s mother’s family owned a 36 styles, including halter-, ruffled fashion and -store chain in the bandeau- and -top styles,

new resources , and her father owned Graffiti, as well as coverups that include a fashion, and home-goods a fringe , a canary- retail chain in Venezuela. yellow off-the-shoulder boho “I became exposed to the fashion and a geometric deep- industry and learned the ropes of produc- but Sultan moved produc- V-shaped tunic. Wholesale price tion at a very young age,” she said. tion to Medellín, Colombia, points range from $65 to $80. The collection is named for the man- where she found factories Manglar is sold at bou- glar—or mangrove—trees Sultan would that could realize the intricate tiques in South Florida and in see on sailing trips with her father. details—including ties, fringes, Honduras, Panama, Holland, “Since I was very little I used to go laser cuts and threading—in Colombia and Venezuela. They to one of the most beautiful beaches in the collection. are also sold on their online retail Venezuela, called Morrocoy, and we used Manglar swimwear is print site (www.manglarswimwear.com). to sail between mangroves during the heavy, and Sultan mixes and For sales information, visit sunset,” she said. pairs patterns such as animal [email protected]. Manglar first launched in Venezuela, prints with tie dye and sea- —S.W.

Lime Ricki Comfort, Confidence and Summer Memories When sisters Colette Callister, Jennifer Anderson and bold colors, Lime Ricki’s latest collection and Nicole Bruderer decided to create a collection of tankinis can be mixed and matched to create of for women of all sizes, the three drew 39 different options with top styles ranging from inspiration from their summers spent as lifeguards halter to one shoulder, bustier underwire and and swim instructors in the local pool followed by peplum and bottoms available in skirted styles lime rickys at a local burger joint. with ruffle or fringe, drawstring boyshorts and Their Utah-based collection, Lime Ricki, began boyshorts. The line also includes six one-piece as a grassroots effort in 2007 with emailed announce- styles in 14 colors and patterns and two rash- ments to friends and family. As word spread, orders guards. started coming in. “We set The sisters create all their prints, which include up little boutiques in each florals, polka dots, animal, checkered, palm trees and of our homes where locals geometric shapes. The suits are made with a UV50+ could come and try them /-blend fabric sourced from China, as on,” Bruderer said. The well as Mexico, where the suits are manufactured. first collection included six Wholesale price points range from $14.50 for tankini styles. bottoms to $22 and up for tankinis and $32 for one- The sisters originally pieces. designed all of their styles, Lime Ricki is primarily sold online; at the com- but two years ago, they pany’s two retail stores, in Salt Lake City and Provo, hired Lyndsay Galbraith, Utah, as well as at several small boutiques and who is now the senior department stores. designer. For wholesale and sales inquiries, contact colette@ Filled with prints limericki.com.—S.W.

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12,14 New Resources.indd 14 7/7/14 4:10:01 PM LYCRA® is a trademark of INVISTA. 212.221.5805212.221.5805

A&H.indd 2 7/2/14 12:55:40 PM COC - CALIFORNIA APPAREL WATERWEAR 6-19-14.pdf 2 6/20/14 4:25 PM

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InMocean.indd 2 7/2/14 1:35:06 PM BeachRays-Wet.indd 1 7/3/14 3:42:00 PM International Man of Swimwear

Swimwear designer Gideon Oberson reacquired his namesake label last year and is reestablishing his place in the interna- tional swimwear market. Oberson is known for his playful and creative approach to designing swimwear and accompanying accessories and has been doing so for more than half of his 50-year career designing high-end apparel. The current collection, which bows at Mercedes-Benz Fashion Week in Miami Beach, boasts 130 styles—including swim- Mark Sidle wear, coverups, and accessories—and he sought inspiration from “24 hours in the day.” “I was inspired by the cycle of light and color over a 24-hour period for this collec- tion,” Oberson said. It is vibrant and colorful—with cutting- edge textiles, print work and exclusively designed accessories—and will hit retailers in early 2015. The collection is broken into three color categories. The first light of the day includes fresh hues of “Mikonos” blues, indigos and whites and includes coverups

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18-20 GO Feature.indd 18 7/7/14 4:13:46 PM Back at the helm of his namesake label, Gideon Oberson channels his international perspective and training to the fine art of swimwear design. By Alyson bender

in sheer knit Galaba and light dresses. Then, noontime brings “Caribbean” warm hues of oranges, reds, lime and yellows in geometric prints, accessories and pareos. Finally, nighttime was inspired by the bright city lights of Manhattan, which incorporate black, gold, shiny materials with stones, black-and-white embroi- dery prints and sexy mesh looks. Already selling across Spain

and , Oberson’s sales team Gideon Oberson is focusing on breaking back into the U.S. and Russian swimwear markets. In the U.S., they are participating in Mercedes-Benz Miami Swim Week with a sales team based in Miami, as well. The collection is priced at medium to high, starting at $150 wholesale.

Haute couture history Born in Italy, Oberson studied couture fashion and design at the world- renowned Ecole de la Chambre Syndicale de la Couture Parisenne in Paris

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18-20 GO Feature.indd 19 7/7/14 4:14:21 PM International Man couture house for 10 years. Continued from page 19 Part of the agreement when Gottex Models Ltd. bought his label was that if it ever ceased production for any reason, he before launching his own haute couture house, Gordon 36, in Tel would reacquire his namesake swimwear label in full, which is Aviv. In 1975, he switched to swimwear, opening a factory and what happened in 2013. launching his namesake swimwear label. Oberson’s swimwear Upon reacquiring Gideon Oberson swimwear, he continued to and luxury beachwear brand was built on the premise of creating design in Tel Aviv and produces each collection in . He top-quality, chic and sexy styles and accessories for the con- officially relaunched his brand under his own direction in 2013, temporary, sophisticated woman. Everything was designed and selling throughout Spain and Israel as of 2014, when returning produced in Tel Aviv. His designs sold in top department stores and new customers welcomed back his designs with excitement. and boutiques in numerous countries around the world. “I am very happy to be back designing swimwear,” Oberson In 2002, Oberson was appointed to be the Gottex Models said. “It is a good feeling. Fashion should have a different way of Ltd. (parent company to Gottex) head swimwear designer while consideration aside from aesthetics. It needs to express life and designing both for Gottex and Gideon Oberson collections. society. My collection was very successful in the past, and we He designed for both labels for nearly 10 years until Gottex look forward to what the future holds.” Models Ltd. bought out his label and moved the production to More information about the Gideon Oberson collection can Asia. Although he says he did not mind working with produc- be found at www.gideonoberson.com. For sales-related inquiries tion in Asia, he preferred to design and produce in his backyard, regarding the 2015 swimwear collection in the U.S., contact relatively speaking. From there he solely focused on his haute Maria Minnis at (305) 446-8016. ww

“Fashion should have a different way of consideration aside from aesthetics. It needs to express life and society.”—G.O.

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GideonOberson.indd 2 7/2/14 1:20:04 PM KARLA COLLETTO “Pinstripe” zip-front swim vest and matching hip pant.

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24-35 Fashion.indd 24 7/7/14 5:25:39 PM Swimming Pool Prepare for a chic getaway with Cruise ’15’s bright, eclectic mix of swimwear. Here are some of the hottest looks to wear poolside. — N. Jayne Seward Photography by Sophia Alvarado

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24-35 Fashion.indd 25 7/7/14 5:26:07 PM Swimming pool

(Left) BEACH RIOT “Mary Ann” top and “Ginger” bottom in “Skipper.” JG by JAD GHANDOUR purple and black “Discotheque” skirt. (Right) SAHA teal “Cocuy” . GENEVIEVE CLIFFORD snake-embossed motorcycle vest.

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24-35 Fashion.indd 26 7/7/14 5:27:03 PM 6SHOREROAD by POOJA “Chloe” top and bottom.

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24-35 Fashion.indd 27 7/7/14 5:28:48 PM Swimming pool

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24-35 Fashion.indd 28 7/8/14 7:20:38 PM Opposite: (Left) BECCA by REBECCA VIRTUE scuba . (Right) LULI FAMA SWIMWEAR “Verano de Rumba” multi-string triangle top and bottom. NUR yellow print short. This page: KUSHCUSH by KERRY CUSHMAN “Lovey” floral-print one- piece.

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24-35 Fashion.indd 29 7/8/14 7:21:23 PM Swimming pool

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24-35 Fashion.indd 30 7/7/14 5:31:14 PM Opposite: LULI FAMA SWIMWEAR “Mermaid Glitter” intertwine scoop halter top. OAKLEY “Boundless” strappy bottom. COCO JOHNSEN “Streva” string coverup. This page: (Left) GREENLEE SWIM “Retro-Cheek” one-piece. FISICO turquoise print . (Right) GREENLEE SWIM convertible bandeau. NUR blue-and-white print circle skirt.

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24-35 Fashion.indd 31 7/8/14 7:22:17 PM Swimming pool

This page: (Left) LEE + LANI “The Rio” bikini and “Cleopatra” PVC necklace. (Right) BEACH RIOT “The Paradise” one- piece in “Blue Lagoon.”

Opposite: LENNY NIEMEYER long-sleeve maillot in “Trancoso.” TEBAZILE green leaf .

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24-35 Fashion.indd 32 7/8/14 7:23:47 PM California Apparel News/WATERWEAR 2015 July 14, 2014 33

24-35 Fashion.indd 33 7/8/14 7:24:49 PM Swimming pool

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24-35 Fashion.indd 34 7/8/14 7:26:02 PM Opposite: CA by VITAMIN A “Miami Vice” “Emma” bandeau and “Luna” bottom. This page: (Left) KARLA COLLETTO “Pinstripe” zip-front swim vest and matching hip pant. (Right) LEE + LANI “The St. Lucia” one-piece.

Photographer: Sophia Alvarado/www.sophia-alvarado.com; Creative Director/Stylist: N. Jayne Seward/www.normajayne.com; Makeup: Garret Gervais at Opus Beauty using DiorSkin; Hair: Daven for Rene Furterer/Celestine Agency; Manicurist: Destinee Handly for Cloutier Remix; Models: Kristin Hoppe at Ford LA and TK at Elite LA; Photo Assistant: Josh Fogel; Stylist Assistant: Sarah Wolfson

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24-35 Fashion.indd 35 7/8/14 7:27:01 PM Aila Blue AMARA Amore + Sorvete Beautiful Bottoms Bikini Thief Bridge Swimwear Caitlin Kelly Deja Soleil Swimwear PRESENTED BY: Enjoué Frankie’s Bikinis Honey Bee Swim House of Au + ORA

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SalonAllure.indd 1 7/2/14 1:55:42 PM PilyQ.indd 1 7/2/14 1:52:51 PM Islandsin the Stream How swimwear designers do their job far away from corporate headquarters By DeBoraH Belgum

Designing swimwear and running a swimwear company are worlds beach located just a few blocks away. The apart. Hermosa Beach pier sticks out into the So why shouldn’t a swimwear designer’s studio be a world apart Pacific Ocean like a big wooden stick. from corporate headquarters? Many are. Skinny California fan palm trees punctuate The corporate suits may be in Manhattan, but the bathing suits are on the picture-postcard view. the beach, particularly in California. Kenney doesn’t have to go far for inspira- California has spawned some of the greatest historic names in tion when she designs the tankinis, one-pieces and bikinis that make up the Anne Cole swimwear—Catalina, Cole of California, Tyr and Ocean Pacific. That’s collection of swimwear. But the corporate why several swimwear designers whose corporate headquarters are on headquarters of In Mocean Group, which the East Coast have set up shop not far from the Pacific Ocean. It’s the owns the label, is 2,800 miles away in the perfect spot to inhale the sea air and soak up inspiration. bustling and busy world of New York. DThree swimwear designers share how they work thousands of miles “This is pure design here,” said Kenney, away from their bosses and still get the job done. inside her studio, which is one of a handful of creative office spaces inside a contempo- AnnA Kenney rary-style commercial office building. “It’s Keeping the California Vibe in Anne Cole Swimwear nice to separate ourselves from the corporate office.” If you climb to the rooftop deck above Anna Kenney’s Kenney is one of a number of swimwear designers who Southern California design studio, you can capture a sweeping have opted to keep their design studios close to the beach view of white-capped waves cresting along the long, sandy instead of grabbing a corner in the corporate headquarters. “This is the new way,” Kenney said, surrounded by blasts of colorful fabric. “There is less interruption, and we can focus on design.” The studio is compact, with barely enough room for Kenney and her new assistant designer, Susan Blahut, to move around. Two large Apple desktop computers anchor down opposite corners, an Epson Stylus printer commands a Mark Sidle sizable space in another corner, and a lime-green surfboard is propped up in a fourth corner. In the middle is a rectangular table littered with colorful fabric swatches. Kenney has been designing swimwear for more than 20 years. Most of that time was spent creating bathing-suit styles inside corporate offices for Apparel Ventures, Authentic Fitness, Lunada Bay and Warnaco. At Warnaco, she worked on the OP label until it was sold to Iconix Brand Group in 2006. That same year, after some urging and help by former “This is the new way. There is OP Chief Executive Dick Baker, Kenney decided to set up less interruption, and we can an independent swimwear design studio in Manhattan Beach, focus on design.” another seaside suburb of Los Angeles. Anna Kenney in her So Cal design studio. Baker helped Kenney wrangle some new accounts: one from Warnaco, one from Sperry Top-Sider and another from Crocs. She also worked on the Hot Tuna label. “That was the

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38-40,55 Designers Feature.indd 38 7/7/14 4:28:10 PM “For me, personally, the freedom of my thought process is much more efficient because I am not interrupted by the day to day that goes on in an office.” Laurie Allyn in her Woodland Hills studio.

beginning of my having a satellite office,” Kenney recalled. “And after one year, I said, ‘Wow. It’s working.’” When In Mocean came knocking at the door in 2011 and asked Kenney to be the chief designer for Anne Cole Swimwear, she was thrilled. The Anne Cole label exudes California, and she had worked on the label many years ago. The label is named after a real person, Anne Cole. The veteran swimwear executive launched the brand in 1982 after Laurie Allyn working in marketing and sales for years for her father, Fred Going Solo in Swimwear Design Cole, who founded Cole of Catalina and Catalina swimwear. Laurie Allyn’s design studio may be 20 miles away from Anne Cole, now in her late 80s, retired from the swimwear the Pacific Ocean, but an acid-blue tile floor could almost industry several years ago, but she still lives in Beverly Hills. double as the bright blue sea. “The spirit of Anne Cole is bright, fun, colorful and very Color is everywhere in this two-room space housed in a sassy,” Kenney said, explaining why it was important to keep generic concrete and glass office building in Woodland Hills, the design space in Los Angeles and near the beach. Calif. The hooked rug under the designer’s vivid red desk With so many technological advances in communications, has a field of psychedelic flowers woven into a soft turquoise freight logistics and design, a satellite design office is no lon- background. ger an impossible accomplishment. Kenney uses Skype for The walls are an explosion of swimsuits in all sorts of most of her meetings with New York executives. Print designs shapes, sizes, fabrics and hues. Swatches of prints hang next to and patterns can be uploaded by computer and emailed. suits. Straw baskets are filled with zippers, beads and braids. Samples and fabrics can be dispatched overnight with quick- More than one year ago, Allyn decided that after decades acting logistic services. of designing at some of the top swimwear companies in Once a month, Kenney flies to New York for back-to-back California and New York, she was ready to venture out on her meetings on Seventh Avenue with Gary Silverman, executive own as a freelancer. vice president at Anne Cole Swimwear, and Meredith Glasser, It really wasn’t much of a stretch. For 14 years, she had vice president of sales at Anne Cole Swimwear. been designing bathing suits for New York–based In Mocean, “I show them my whole process, where I am going on but she always maintained a design studio in the San Fernando color, prints and silhouettes. I do a whole blown-out presenta- Valley. “When I started with In Mocean, my son had been tion,” Kenney explained. “And then I come back, and we do born. I didn’t want the rat race of working in corporate life. I another round of prints and color. We have three or four meet- wanted to have my own setup and more flexibility,” said the ings before the line is done.” designer, whose company is called Bikini Guru Inc. “For me, But everything from design to patterns is done in Los personally, the freedom of my thought process is much more Angeles. “All the color services are here, and the print studios efficient because I am not interrupted by the day to day that are here, too,” the designer said. goes on in an office. ... I like being able to start early with For patternmaking, Kenney tracked down the original emails and get that done, and then in the afternoon I have time patternmakers for the Anne Cole label when it was made by that is quiet.” Authentic Fitness, a division of Warnaco, once headquartered And Allyn can organize her office exactly the way she in Commerce, Calif. The patternmakers now have their own wants. “I like to keep my surroundings in a bit of chaos. I find it company. “I do all the fitting there and oversee it on a fit creatively more stimulating,” she explained. “That is not always ,” Kenney said. “Then when it’s done, I send the pat- the best situation in an office. I always felt guilty if management terns to New York. They do the finishing touches there and came in and I had to be digging through things.” push it overseas for production.” Allyn’s principal client as a freelance designer is A & H

California Apparel News/WATERWEAR 2015 July 14, 2014 39

38-40,55 Designers Feature.indd 39 7/7/14 4:28:35 PM Islands in the Stream look at the stores and what people are wearing at the lakes to see Continued from page 39 what is going on there. That customer should not be forgotten.” The trend she has spotted at Zuma Beach is the brief bikini bot- , the 77-year-old swimwear and sportswear company in tom with a shirred back. “I haven’t seen that much butt cheek on Pennsylvania owned by the Waldman family. The company is famous the beach before, but they are all wearing it,” the designer said. for its Miraclesuit label as well as other misses swimwear brands, such Stylish young women right now are also in love with one-piece as Mainstream, Cyberswim, Penbrooke and Eco Swim. black maillots that have some pizazz with cutout sides and more Allyn is in charge of the new Eco Peace by Aqua Green label, a skin showing. juniors label debuting in July made of sustainable fabrics Allyn has spent nearly 30 years tracking swimwear trends. made of recycled plastic bottles and other materials. The fabric is After studying at Brooks College in Long Beach, Calif., and the being knit by one of the top swimwear fabric makers in the Los University of California, Los Angeles, her first job in the swim- Angeles area. wear industry was at Apparel Ventures in Gardena, Calif. She “Sustainability is on young people’s conscience a lot more,” said started out as a piece-goods buyer, becoming familiar with the vast Allyn, who is always tracking trends and consumers’ attitudes. world of fabric salespeople and swimwear resources. Then Marvin Allyn flies back to Pennsylvania every three or four months to Goodman, the swimwear company’s founder, gave her a chance to meet with executives at A & H Sportswear, detouring to Manhattan help design swimsuits. to scope out trends in clothing, art and lifestyles. Likewise, execu- After nearly seven years of designing bathing suits at Apparel tives from the company fly to California to visit the designer’s Ventures, Allyn moved over to Authentic Fitness/Warnaco, which studio and go over color schemes, print ideas and silhouettes. had a number of swimwear labels such as Anne Cole, Cole of “That has been the most productive,” the designer said. Catalina, Catalina, and . She worked primarily Allyn may be miles from the beach, but it is still close enough on the juniors line Sunset Beach as well as the Oscar de la Renta to visit quite often. She frequently ventures to Zuma Beach on and Cole of California labels. the north side of Malibu to get a handle on what young women She was at Authentic Fitness/Warnaco for seven years before are wearing at the popular sunbathing and spot. “The taking a job with In Mocean, where she worked primarily girls at Zuma are very indicative of what everyone is wearing in designing the Xhilaration swimwear label for Target. “I made a California,” she explained. “I also like to go to the Midwest and presentation every six weeks,” Allyn recalled. Now the swimwear designer is on her own at Bikini Guru, still making those frequent swimwear presentations.

Rod Beattie From White to Blue The idea of working out of New York was out of the question for swimwear designer Rod Beattie, whose label Bleu/Rod Beattie was bought early this year by New York–based Amerex Group. “When the Amerex team came out for a meet and greet, they asked me how I felt about coming to New York on a permanent basis,” said the swimwear designer, who got into the business shortly after finishing school more than 25 years ago. “I said, “I’m an Angeleno and get inspired by the West Coast. There is a lot more creative energy out here. Here the climate is at least 75 degrees almost all year-round. I live an indoor/outdoor life, and I like to swim.’” Water is very important to Beattie. He used to be on his high- school swimming team. He has a pool in his backyard, and he often goes to the Rose Bowl Aquatics Center in Pasadena, Calif., not far from his home, for some serious lap swimming. So everyone agreed that Beattie would keep his design studio in South Pasadena, a 10-minute drive from his house, in a creative commercial office building that has 11 large spaces with exposed wood beams, polished concrete floors and a basketball hoop in “I’m an Angeleno and get inspired by the West Coast. the patio. His neighbors include a brand-management company, a There is a lot more creative energy out here. I live an sustainability consulting firm and a design company. indoor/outdoor life, and I like to swim.” Since Amerex acquired the label in February, Beattie and his Rod Beattie in his Pasadena design studio. Continued on page 55

40 California Apparel News/WATERWEAR 2015 July 14, 2014

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swimshorts The 2015 Anne Cole Collection is and Mediterranean culture. After a 25-year-career in the morning surf, and racer-backs and strap details introducing some new, great prints, finance, Amato, a graduate of the Fashion Institute are borrowed from yoga while buttons and yarn-dye color, and silhouettes. “Mighty of Design and Merchandising, decided it was finally stripes bring to mind the comfort of Jungle” is designed around ethnic, time to pursue her lifelong passion for fashion de- relaxed weekend apparel. Dots and skin, palm leaf prints. It has a so- sign, and the result is Bellissima. www.bellissimas- stripes have become a staple in the phisticated and fresh color palette wimwear.com. Cole of California brand—each sea- using teal, brown, cranberry, and l l l son with a fresh twist and increased pop coral. “Garden State” is a very mix-and-match opportunities. Two bright, happy, preppy collection Brazil: Fashion Beyond Summer. Beyond the distinct color stories, each with dif- of prints and color with hot pinks, curves, the sophistication, the feel of the breeze, the ferent prints, solid and color-block turquoise, coral, and peri. Prints texture of the beach sand. The colors, fragrances, options, make for cohesive and include a multi-color hand-painted paisley, a floral shapes, different cultures, a plural society. On the interesting merchandising. A wide print, and a bright ethnic engineered print. We also motion of a wave, in a deep connection, a lot more variety of female body types are offer sporty, chic color blocking. As usual, Anne Cole than beachwear, the spirit considered in the thoughtful mix of silhouettes, is so excited to introduce this colorful collection. of a lifestyle, an entire ocean aimed at the contemporary misses and plus cus- Color the world happy. www.annecole.com to inspire. The beach blends tomer. Tankinis and bikini tops give the modern l l l with the streets, and the streets woman support and confidence. Hipsters, skirted Azul Swimwear gets its name from the fun mother go back into the sea. A fashion bottoms, and boy shorts are flattering and versatile. of two Carina Goldfarb. After years of failing to find that draws inspiration from www.inmocean.net l l l the perfect suits for her daughters, Carina took mat- art, music, gastronomy. The ters into her own hands and created her own ideal cultural diversity of a continent- line of swimwear. The combination of her South sized country that transforms the catwalk and brings American roots, her vibrant sense of color, and an innovative cut, sophisticated materials and a her attention to fit and proportion proved to be an high-tech production. A seductive Brasil, an inspir- instant success. Not only did ing fashion beyond expectations. Visit the Brazilian she design unique swimsuits, brands at Miami Swim Show & Lingerie Show, from July 19 to 22, and Cabana, from July 19 to 22. www. but she also provided fun CURVEXPO is the only show in North America matching , , texbrasil.com.br. l l l solely dedicated to designer lingerie, swimwear, and and for a complete out- men’s underwear. CURVEXPO will be presenting the fit. Carina’s daring bold color and print combinations Caribbean Joe is an American vision of comfort, Spring/Summer 2015 collections of over 350 brands were an instant hit. After much success, Azul Swim- , and relaxation. It’s a lifestyle brand that offers at CURVENY NEW YORK Aug. 3–5, 2014, at the wear ventured into boys’ swimwear with fun, printed timeless, easy-to-wear swimsuits that reflect this Javits Center North and CURVENV LAS VEGAS Aug. European-style shorts, surfer-style and warm and genuinely relaxed way of life. A style so 18–19, 2014, at the Venetian Hotel (Toscana, San matching 50% UPF Rash Guards. She even took comfortable, so relaxing and so natural…like sand Polo, Murano Ballrooms). For more information, visit design a step further by introducing a new line of between your toes, the warmth www.curvexpo.com or call us at (212) 993-8585. unique boys’ tunics for 2015. Carina will continue of sun on your skin, the sound l l l with her passion for design and providing parents of laughing children…a style of with quality swimwear that their children will love. life. Ours is a collection that is Diva 2015 is for the lady who wishes to be unique www.azulkids.com dedicated to providing freedom and indulge herself with a special piece. Carnaval l l l and ease… designed to offer Du Monde is diverse to an extent that each and the most flattering tankini tops every woman can find her fantasies, colors, and BECCA® by Rebecca Virtue is known for putting in the market. Each Carib- adventures in the collection…her true self. The together a perfect mixture of fresh, vibrant colors bean Joe top has soft cups for collection tells you a story of a journey around the and stunning swimwear silhouettes and strikes a added support and comfort. Our world, of craftsmanship, and of a woman’s potency. wonderful balance between sexy and delicate femi- trademark tapered styled tankini It is all about art, elaboration, ninity. Each collection is defined by the ability to provides flattering torso lines, embroidery, and perfection. beautifully adapt fashion to the female form by com- enhanced further by beautifully designed . Our Please find the following high- bining exclusive fabrics and prints with the perfect bottoms provide fashion and comfort for that perfect lights of the collection. Diva fit. In addition to eye-catch- fit every woman wants. Caribbean Joe is more than Exclusive: new timeless suits ing swimwear, BECCA® has a brand: it is a state of mind. in two outstanding groups. created a resort collection l l l This year we have added to the of coverups and lightweight collection two exceptionally dresses that can be worn Chica Rica Bikini Company and Jelly Swimwear luxurious groups—Zanzibar and from the beach to the street. of Miami have manufactured top-quality juniors Venezuela. Zanzibar’s leopard Rebecca Virtue, a native swimwear since 1989. Born out of trendy South print is on sensitive fabric with Californian and alumna Beach, Chica Rica brings you handmade embroidered rhine- of Otis College of Art and the latest looks and the hottest stones meticulously sewn is Design, resides in Orange styles for cutting-edge fashion in on a three-dimensional jewelry County, California, where she creates her namesake, swimwear. The company offers print. Venezuela suits are classic solid black with BECCA®. www.beccaswim.com two top-selling lines: the Chica rhinestone embroidery on black sateen stripes. l l l Rica line, which is composed Carnaval Du Monde offers a new Diva and a bag Bellissima, most beautiful in Italian, was born with of several vibrant and exotic (100% cotton) in three different prints (Grand Can- the idea of creating a luxury brand that combines prints, and the Jelly line, which yon, Ukraine and Zanzibar from Diva Exclusive). Diva exquisite design with the highest quality materials is composed of 14 solid colors. Beachwear includes elegant dresses, clever tops, available. Our swimwear is designed to complement All are available in a variety of caftans, and kimonos. Make sure you see all styles. the natural mix-and-match styles for the perfect fit. Visit us at In order to emphasize the variety and diversity of beauty of the Miami Swim Show Booth 1007–1108 and Surf the collection, each group is a story about differ- a woman’s Expo Booth 2501. www.chicaricabikini.com ent places in the world, cultures, sceneries, smells, body and l l l and energies. From classic Diva to ethnic prints to engineered For the 2015 collection, the Cole of California® col- the latest trends in fashion, Carnaval Du Monde is for a perfect fit and luxurious feel. Bellissima’s lection takes inspiration from its moniker. The Cali- a must-see collection. Come visit us at the shows. founder, Joyce Amato, spent many summers travel- fornia lifestyle of sport, surf, and comfort is brought www.divaswim.com ing throughout Italy, Greece, and France and was together in an athletic and sportswear-inspired l l l so inspired by the beauty, fashion, art, architecture, collection of swimwear. Zippers are reminiscent of SwimShorts page 50

48 California Apparel News/WATERWEAR 2015 July 14, 2014

48,50,52-53.SwimQ&A.indd 48 7/8/14 4:52:41 PM spiritactivewear.indd 1 7/2/14 2:02:18 PM and full control over his By the 1890s, Liberty Art Fabrics namesake label. Oberson was a byword for the very best of swimshorts is known for his playful Avant Garde textile design. Liberty and creative approach Art Fabrics’ designs are renowned Continued from page 48 to designing swimwear for their fine detail, intricate pattern and accompanying ac- and original Liberty colour palettes. ECO SWIM BY AQUA cessories and has been Iconic florals and paisleys, graphic GREEN is made with doing so for more than geometrics and colourful conversationals are offered every effort to reduce three decades. His cur- on a wide range of premium-quality cloths from your carbon footprint rent collection is inspired traditional , woollens and to the latest in the sand. From eco- by light over a 24-hour in manmade fibres and blends such as and friendly fabrics made period and made with nylon. For more information, contact gina@ginaval- from recycled plastics, cutting-edge textile print dez.com. bio-degradable work and exclusively designed accessories. http:// l l l cups and FSC certified gideon-oberson.com hang tags to better Magicsuit by Miraclesuit, a collection of intricately machinery, less fabric l l l designed updated silhouettes for the women of waste and local sourc- today, is both flattering and functional. Using a pat- ing, ECO SWIM BY In Gear Fashions, Inc. debuts the new HeartSOUL ented, “comfortable control” AQUA GREEN makes it swim collection in Miami for 2015 Swim. Retailers fabric, women now can easy to shop for greener products. While many have may preview the collection at HeartSOUL Booth have fashion with control. moved manufacturing overseas to find lower costs, #1011 during Mercedes-Benz Fashion Week, July Magicsuit® by Miraclesuit, ECO SWIM BY AQUA GREEN remains made-in-the 19–22. The much-anticipated HeartSOUL Swim uniquely shapes, smooths USA saving precious natural resources, lowering collection will be girly and flirty, with all the special and adds support women carbon emissions and keeping jobs at home. Every accents the HeartSOUL want but are unable to find suit is designed, tested, cut, and sewn in the USA customer is looking for. in other swimsuits. Our col- at the highest quality while not sacrificing on any Silhouettes will include new lection has made its mark style, detailing or fashion. As part of a 4th generation knotted detail and edge styling sexy swimwear that swimwear company, ECO SWIM BY AQUA GREEN stitching; braiding; unique features hidden control believes that doing one’s part is a lifelong and evolv- ; retro-inspired, benefits and full bra support. ing responsibility. ECO SWIM BY AQUA GREEN skirted bottoms, ruffles; Excellent fit and exceptional works tirelessly to close the loop in their product life- imaginative one-pieces; and quality is the mantra for Magicsuit® by Miraclesuit®. cycle and creates a positive community by regularly flowing tops, as well as clas- The magic actually happens when the customer tries hosting beach cleanups with their retail partners, sic silhouettes with exclusive a Magicsuit® by Miraclesuit® on and not only feels already reaching over 3 tons of trash and miles of trims. The HeartSOUL col- the difference but sees it as well. Look slimmer in beach cleaned in their first year. Purchasing ECO lection includes prints rang- seconds®. www.miraclesuit.com SWIM BY AQUA GREEN helps restore our oceans ing from ethnics, watercol- l l l and beaches back to the way we love them. www. ors, animals, and scenics to ecoswim.com the ever popular HeartSOUL chevron. Our coverups Manhattan Beachwear, Inc. is the leading US l l l will be available in both solids and prints. They will manufacturer of women’s and men’s swimwear. include a flowy open-back maxi dress, a soft pull The Cypress, Calif.–based company designs, manu- on drawstring pants, crop tops, and a back-detail factures, and markets under licenses for Kenneth dress. We will take the HeartSOUL girl on a journey Cole, Ralph to music festival road trips, island hopping, making Lauren, waves in the surf, electric jungle safaris, and tapping Trina Turk, Emsig has added a new collection of swimwear ac- into her bohemian spirit. www.heartsoulswim.com Nanette Lep- cessories to its repertoire with its exciting and never- l l l ore, Sperry seen-before swimwear collection! Includes novelty What would you call a fabric that SCUBA divers use Top-Sider, Adidas, and Hobie. In addition, Manhat- closures and accessories with the largest color and tan Beachwear also designs, manufactures, and style assortment. Products are saltwater-, sun- and to pursue their goals? Well, of course, that would be called “SCUBA.” La Lame is doing very well with markets its own brands, La Blanca, 2Bamboo, 24th sand-resistant, and custom logos and details are & Ocean, The Bikini Lab and Maxine of Hollywood. available. Emsig Manufacturing Corporation was their Scuba fabric they call “SCUBA,” which is a ver- sion of Neoprene. The “Neoprene” has more than 10 In order to strengthen its position in the lifestyle and founded in 1928 in America. Ownership and man- activewear market, Manhattan Beachwear recently agement remain with the founding family. It is now solid colors with black and white often in stock, and other fashion colors are available. Our highest-qual- acquired CMK Manufacturing, a leading provider of managed by a third and fourth generation who are women’s active and lifestyle apparel. CMK Manufac- proud of their international reputation and guided by ity Neoprene is now featured in Bloom- turing designs, manufactures, and distributes under their commitment to integrity, quality, and develop- the brand names Green Dragon and Pink Lotus. ments of new materials, ideas, and services. This ingdale’s and Saks. The digital prints in The CMK brands are a welcome addition to the continuing commitment keeps Emsig a world leader company’s current roster of Active/Lifestyle brands, in the manufacturing of buttons for the apparel in- the “Neoprene” fab- ric are beautifully executed with vibrant colors, some which include Trina Turk Recreation and La Blanca dustry. We have buttons that are U.L approved, as Resort. With the addition of Green Dragon and Pink well as OEKO-Tex approved. Besides its factory in with 20 colors or more. We are now developing our Neoprene with Laser executions. This development Lotus to Manhattan Beachwear’s current brand of- the USA, Emsig also operates factories in China and fering, they will have an unmatched product mix in India. All operate with the same ethical and moral will be available shortly. The Lace line at La Lame has been expanded. We now offer laces that have the swimwear, active, and lifestyle markets.www. standards of a company dedicated to the safety of mbwswim.com the environment and the well-being of its employees. been embroidered, giving a new textured look. Also, our geometric laces with sequins give our customers l l l Some of our most recent innovations include but- Mariak offers roll-to-roll digital dye sublimation print- tons that are bio tech in that they resist the growth a larger line of choice. These features are receiving a positive reaction to many new customers. Note: La ing on polyester and polyester-treated fabrics. We of viral and bacterial organisms. We have introduced carry stock of over 32 fabrics that you can choose the world’s first truly unbreakable buttons. Our Lame will be at Premiere Vision in New York show- ing the elite French line Bugis Textiles of France. For from or you can provide your own. We have state- melamine buttons are all made in our USA factory. of-the-art equipment that can print from 72" up to Our glow-in-the-dark buttons are unique. Many more information, visit www.lalame.com. l l l 126” widths. You can of our products are fire-proof and will not support provide your own pat- combustion. As makers from the raw resins to the Liberty Art Fabrics—Original British design since terns and images, and finished products, we are innovative and creative 1875. An international leader in print design and we also have a library in our industry. We truly make a difference. www. textile innovation. Liberty Art Fabrics has been cre- of thousands of images emsig.com ating original and inspiring designs for more than from which you can choose. Pantone color match- l l l 130 years. Shortly after Arthur Liberty opened the ing is available. We also offer digital UV and solvent Gideon Oberson has recently reentered the interna- Liberty Emporium on Regent Street, London, he printing on vinyl and at up to 120” widths, tional swimwear arena with high-quality swimwear began working with local artisans and manufacturers to produce Liberty’s own textiles and objets d’art. SwimShorts page 52 50 California Apparel News/WATERWEAR 2015 July 14, 2014

48,50,52-53.SwimQ&A.indd 50 7/8/14 4:53:03 PM LYCRA® is a trademark of INVISTA. 212.221.5805212.221.5805

A&H.indd 5 7/2/14 1:00:38 PM For over two decades ticated, event-based platform to launch their new Miraclesuit has been recog- collections in style. Once again, this year, the Salon swimshorts nized as the leader in ladies’ Allure Show is excited to announce LYCRA XTRA LIFE® Brand as the presenting sponsor. This five- Continued from page 50 fashion control swimwear. In a Miraclesuit, a woman year collaboration continues in strong fashion, dem- as well as vintage film transfer. You’ll find that our appears 10 lbs lighter in 10 onstrated by participating brands that use the fiber printing services may be of use to you when creating seconds; in other words slim- in their production like Posh Pua, Salt Swimwear, active wear, , bathing suits, intimate apparel, mer as soon as she puts it Mandalynn Swim, House of Au ‘Ora, and the launch pet products, , internal and external por- on.… Constructed with a of a new swim collection by SPANX. The four-day tions of handbags and , and so much more. unique proprietary fabric that event will feature other leading swim brands like We are made in America, doing all of this out of our has three times more Lycra MIKOH, Lolli Swim and Bikini Thief. Salon Allure will facilities in Los Angeles, making lead times just two than most other swimwear host attending retailers, media, and designers for to three weeks. Our digital equipment allows us to made around the world, Miraclesuit swim garments Industry Happy Hour events July 19–21 from 4:30 to print with one-roll minimums, so you are not required provide a more trimming and slenderizing fit, with full 6 p.m. in the Salon Allure Media Lounge. For more to invest in 10,000 yards of material. You can even comfort control and a longer lasting life. Miraclesuit... details on the show schedule or to register, please double up multiple patterns on a run of fabric. www. the originator of slimming swimsuits continues to visit www.salonallure-online.com. LYCRA® is a mariak.com ride the wave of success with its innovative designs. trademark of INVISTA. l l l …These garments are simply created like no other l l l swimsuits in the world. www.miraclesuit.com Mercedes-Benz Fashion Week Swim is set to Whether they’re swimming, sailing, or just enjoying celebrate its 10th year as the fashion industry’s most l l l being a kid, children around the world are safer in impactful Swim event and Miami Beach’s status as the sun than ever before, thanks to Snapper Rock the capital of swimwear. The event attracts visitors For over 30 years Penbrooke has targeted women’s Swim Wear. This stylish gear, which blocks 98 from around the world, generates millions of dollars main figure concerns: bust, hips, thighs, and tummy. percent of harmful UVA and UVB rays, was originally for the local economy, and offers the world’s top Our collection is ageless, for women that are both created in New Zealand, a Swim brands an unsurpassed platform to debut their fashion savvy and price country with high rates of collections to an audience of media, buyers, and conscientious. All swimsuits skin cancer. It proved to be global consumers. Design- feature our unique tummy a worldwide hit, with Snap- ers showing their 2015 control power net and shirr- per Rock now one of the Swimwear collections on ing to shape curves. All leading protective swim- July 17–21, 2014, at The garments have either a soft wear brands internationally. Raleigh are: Poko Pano, cup bra or for The range—which now goes from size 0 up to size Dolores Cortes, Frankie’s added comfort and support. 14, allowing tweens to get in on the action—includes Bikinis, Clover Canyon, These slimming attributes swimsuits, boardshorts, rash tops, kaftans, and hats. Wildfox Swim, We Are provide the confidence and Best of all, they come in fun colors and patterns, so Handsome, Sinesia Karol, comfort so desired. Classic kids love wearing them. Visit Snapper Rock at the Beach Bunny Featuring the designs are reminiscent of upcoming Swim Show, South Beach Miami, July Blonds, Caitlin Kelly Designer Swimwear, L*Space the golden Hollywood days 19th-22nd, Booth #1237, and view the fantastic new by Monica Wise, Mikoh, Rip Curl, Mara Hoffman with a modern twist. Trends collection of swimwear, after-sun wear, and acces- Swim, Maaji Swimwear, CM Cia.Maritima, Profile & on silhouettes range from bandeau styles to the sories. Contact Julie Rich at julie@snapperrock. Blush by Gottex, Gottex, Caffe Swimwear, Belusso, must-have fashion dress of the season. Moderate com to make an appointment or visit www.snapper- Meegan Elizabeth , Luli Fama, Suboo, 6 coverage and complete comfort are staples for all rock.com. Shore Road by Pooja, Sauvage, Aguaclara Swim- styles. Sizing 8 thru 16 and 18w thru 24w. The Pen- l l l wear, Aquarella Swimwear, Mia Marcelle, Toxic brooke Mastectomy collection has been a staple in We, the brand Solar, are based on a tradition spring- Sadie Swimwear, A.Z. Arujo, Liliana Montoya Swim, the marketplace, bringing comfort for this consumer. ing from 1927. We started as a small family business Minimale Animale, and Indah. In honor of the 10th Our complete understanding of women’s needs and and have grown into a global brand. We are com- anniversary, numerous events and activities have concerns in swimwear propelled Penbrooke to be- mitted to our roots, combining attractive design with been planned at The Raleigh and around the city. come a top vendor in specialty retailers throughout advanced technology to create products such as The week will commence with the official MBFW Canada and the USA. Tan Thru®, which allows seamless tanning with UV Swim Kick-Off Party, commemorating the last 10 l l l protection, as well as prod- years with a special presentation around The Raleigh Reebok provides the ultimate swimsuit…feel free to ucts such as Dry Weave®, a pool, honoring designers who have helped make indulge in aquatic exercises or lounge by the pool fast-drying, breathing fabric Mercedes-Benz Fashion Week Swim a success. in our stylist pieces. This is your time to laze and that treats your skin gently www.mbfashionweek.com enjoy the outdoors in our SPF 50 silhouettes. Our and reduces risks posed l l l “Silver Lining” includes technology that provides by dampness. Our high Mia Marcelle is a luxury line of women’s swimwear enhanced tummy control and is made with an anti- standards are manifested that is designed in Napa Valley and made in the microbial material in design that is elegant, USA. The couple behind the brand, Amber and Joe allowing each suit distinguished, colorful, vivid, Wagner, focus on craft to have better hy- graceful, and elaborated. couture, luxurious fabrics, gienic quality (anti There are styles and patterns and sensual styles. There is odor, anti bacterial.) The bras are designed with for customers of every age: nothing more beautiful than anti-bounce features and soft cups for opacity and young and sexy with interest- a woman who is secure maximum comfort and surround support. Our collec- ing cut-outs and nice bandeau details or fashionable in her body, regardless of tion resists chlorine as well as most pool chemicals. female patterns for the more mature customer. The size or shape. The notion This technology promotes the life of the swimsuit by styles show such all-important trends as bandeau that her pure femininity and retaining the color, shape, and longevity of the gar- tops, ruching, frills, asymmetric tops, cut-outs, vin- sensual beauty come from ment longer than traditional swim fabrics. Designed tage boy-legs, high- fuller bottoms, and under- her own confidence is a philosophy in which Amber with a flare for fashion, this collection engineers a wire tops. The 2014 collection will be shown at the Wagner, creative director, believes down to her core. swimsuit that a woman can move in and swim in Miami Beach Convention Center July 19–22. www. They have a passion for crafting high-end swimwear, while still looking and feeling confident and more solar-swim.com and they focus on using extremely soft, supple fab- importantly comfortable. l l l rics that contour to a woman’s natural curves. Al- l l l Spirit: Made in USA Since 1997. Authentic, Original & though knowing trends is an important piece to cre- The Salon Allure Show, now in its fifth year, will Famous. The Spirit Football ®, also known as ating suits that are up to date, Mia Marcelle focuses take place July 19–22 at the W South Beach with a Spirit Jersey®, has found fanatical on following the goal of producing suits that use just special 5th Anniversary Opening Show on July 18. success across several categories, the right balance of sexiness and simplicity. The Salon Allure continues to including fashion, casual lifestyle, end result of having a suit that is both unique and of focus on its founding mis- and game day with its established top quality is very important to Mia Marcelle. www. sion: to provide boutique reputation for quality, versatile, miamarcelle.com swim and resort-wear flattering style, overall distinctive l l l designer brands a sophis- look, and iconic large back print 52 California Apparel News/WATERWEAR 2015 July 14, 2014

48,50,52-53.SwimQ&A.indd 52 7/8/14 4:53:26 PM from dropped shoulder to dropped shoulder. Protec- l l l & The Morning Show. WET. Redefining Sexy. www. tive of its long-standing trade dress rights, the unique wetswimwear.com combination of features of the jersey is sold under the SwimShow has grown to be bigger and better than l l l trademark Spirit Football Jersey® and Spirit Jersey® ever! The show has expanded to encompass almost and are trademarks of Spirit Activewear. www.spiri- 550,000 square feet of exhibition space taking up all four halls of the Miami Beach Convention Center! An artistic balancing act between style and technique. tactivewear.com Known for its unique designs and attention to detail, l l l From brand-new events to brand-new lines to a complete redesign of the Zeki has dressed the women of the world in beauti- entire layout, this show ful, sophisticated, and high-quality swimsuits for Surf Expo is the largest and longest-running board- will be bigger, bolder, more than 30 years. Founded in 1958 and producing sports and beach/resort lifestyle trade show in the and better than ever. As swimwear since the 1980s, Zeki is a world leader world. Produced in January and September, the the industry’s largest and in women’s swim and beach wear. Designed and show draws buyers from specialty stores, major most established swim- produced in Istanbul, Turkey, Zeki uses the finest resorts, cruise lines, and beach rental companies wear trade show, we’re kicking off the start of the fabric and accessories from Italy. The Zeki design across the U.S., the Carib- buying season by hosting four days of the best swim team consists of four talented bean, Central and South brands in the world. Not to miss is the expanded designers, who together create America and around the men’s, children’s, accessories, resort and lifestyle an impressive collection of 600 world. Surf Expo features areas—which feature the best new and fashion- pieces a collection year. Worn approximately 2,500 booths focused collections we are seeing from this area of and represented by many of the of apparel and hardgoods and a full lineup of special the industry. Show dates are July 19–22 at the Miami top models, Zeki has a rich his- events, including fashion shows, annual awards cer- Beach Convention Center. www.swimshow.com tory. Cindy Crawford was the first emonies, and demos. The show attracts more than l l l face of Zeki swimwear in the ’80s, 27,000 attendees and was recently honored by be- Established in 2012, luxury swimwear brand WET followed by Claudia Schiffer, ing named Fastest 50 by Trade Show Executive in is a contemporary line for women, devoted to one- Nikki Taylor, Stephanie Seymour, three categories: growth in attendance, number of of-a-kind designs. WET is proud to debut its 2015 , Heidi Klum, exhibitors and net square footage. Surf Expo will be collection in Waterwear, offering a variety of retro Rebecca Romjin, Eva Herzigova, held Sept. 4–6, 2014, at the Orange County Conven- styling, lingerie-inspired constructions, and unique, Naomi Campbell, Tyra Banks, tion Center in Orlando, Florida. www.surfexpo.com high-quality fabricated swimsuits. WET swimwear has Adriana Lima, Alessandra Ambrosia, Candice Swane- l l l generated great interest poel, and more. Zeki brings fashion, glamour, and The California Swimwear Association presents The amongst celebrities and elegance. The woman who wears Zeki feels beautiful, Swim Collective Trade Show, Aug. 12–13, 2014, fashion influencers such as sexy, confident, whether she is at the beach, poolside hosted at the Hyatt Tammin Sursok, Carmen at her favorite resort, or on a yacht—she knows she’s Regency in Huntington Dickman, Snooki and Naty worth it. www.zekiswimwear.com or www.zekitriko. Beach, Calif. The Swim Baby, the blogger from “A com.tr Collective is recognized Love Affair with Fashion,” as the biggest West and has received coverage This listing is provided as a free service to Coast swimwear trade on Huffington Post, Seven- show, offering buyers more than 1,000 lines across our advertisers. We regret that we cannot be teen.com, US Weekly, Who responsible for any errors or omissions within all swim and active categories. For more information, What Wear, and Elvis Duran visit our website. www.swimcollective.com Swim Shorts 2014.

California Apparel News/WATERWEAR 2015 July 14, 2014 53

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Fashion, pp. 24–35 TexTiles, pp. 56, 58 BEACH RIOT AVID INK (949) 296-0380 (877) AVID-INK BECCA by REBECCA VIRTUE www.avidink.com (714) 490-1313 BEL MAILLE CREATIONS CA by VITAMIN A (323) 376-0625 (714) 975-5559 www.jminternationalgroup.com COCO JOHNSEN CINERGY TExTILES INC. (213) 330-5465 (213) 748-4400 www.cinergytextiles.com FISICO www.fisico.it FAHRENHEIT PRESENTED BY (323) 977-9822 PINE CREST FABRICS (800) 877-6487 GENEVIEVE CLIFFORD www.pinecrestfabrics.com (646) 709-3467 L.A. TEx & GARMENT INC. GREENLEE SWIM (310) 384-4454/(310) 384-4453 (323) 230-9422 LIBERTY ART FABRICS JG by JAD GHANDOUR Gina Valdez/GModa [email protected] (562) 556-5037 KARLA COLLETTO [email protected]. (212) 391 7062 MJ TExTILE INC. KUSHCUSH by KERRY CUSHMAN (213) 627-0034 (888) 480-4894 www.mjtextile.com LEE + LANI NK TExTILE/NIPKOW & KOBELT INC. (781) 572-6315 (949) 680-4743 Please contact Glen Schneer, Vice President www.nipkowkobelt.com LENNY NIEMEYER (212) 924-3222 PACIFIC COAST KNITTING INC. (323) 584-6888 LULI FAMA SWIMWEAR www.pacificknitting.com LA LAME, INC. (305) 234-5656 132 W 36th Street, 11 Fl., New York, NY 10018 PINE CREST FABRICS NUR (800) 877-6487 Tel. 212-921-9770 Fax. 212-302-4359 [email protected] www.pinecrestfabrics.com e-mail: [email protected] website: www.lalame.com OAKLEY SOLID STONE FABRICS (212) 391-0710 (276) 634-0115 SAHA www.solidstonefabrics.com (786) 467-0205 SPORTEK INTERNATIONAL 6SHOREROAD by POOJA (213) 239-6700 (212) 274-9666 www.sportek.com TEBAZILE TAIANA BLU (323) 876-894 39 031994411 www.taiana.it

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54 California apparel news/waTerwear 2015 July 14, 2014

54 Ed Dir.indd 54 7/8/14 4:56:08 PM Islands in the Stream two separate offices. On one side, he and his Around this time, Beattie was approached Continued from page 40 senior designer hammer out the creative side by A.H. Schreiber—a New York com- of the collection. The room next door is all pany whose swimwear labels include senior designer, Harriet Fleming, have made about production. Beattie has two pattern- Longitude, Badgley Mischka, Delta Burke a few trips back to New York to develop the makers, three garment sewers and one cutter and Sirena—to join forces and launch his first collection under Amerex. who make his samples. “I think Amerex felt own label with them. That was at the end So far, Beattie’s trips to the East Coast our pattern and sewing team was a valuable of 2010. This year, A.H. Schreiber sold the could be likened to parachute designing. asset to leave here. When they work in New brand to Amerex, known more for its line He flies in on a Tuesday, makes presenta- York, they don’t have a sewing and pattern of and rather than swimwear. tions and does back-to-back meetings on team. It is all done in Asia,” Beattie noted. But the company is trying to round out Wednesday, and then returns to the West To keep up design communication, a its apparel offerings to cover all seasons. Coast on Wednesday night. flurry of emails is sent back and forth to Other swimwear labels it owns or produces For the most part, Kelly Logsdon, New York as well as to Amerex’s office include Red Carter, Jessica Simpson and Amerex’s vice president of sales, ventures in Shanghai, China, which handles fab- Jones New York. to Beattie’s spacious studio for several ric acquisition and production for the Already, Beattie is expanding on the meetings to develop the collection. “It is contemporary line, sold at Nordstrom, swimwear line. With Amerex’s office in better when we work here because there are Bloomingdale’s, Everything But Water and Shanghai, the designer is looking forward less disruptions,” said Beattie, surrounded other stores around the country. to creating more pieces such as coverups by racks of swimsuits, swatches of fabric, Bleu/Rod Beattie is a relatively new that go with his label, geared for the woman plastic boxes of trims, long white tables swimwear label that hit the poolside circuit between the ages of 25 and 55. for conferences and design strategy, and a in 2011. For several years, Beattie had been For Beattie, it would complete the design wall of windows that let in a blaze of light. working on the La Blanca by Rod Beattie circle. After graduating from the fashion “There are not people constantly coming by line at Apparel Ventures in Gardena, Calif. department at Otis College of Art and and interjecting. It gives a little more inti- After Apparel Ventures founder Marvin Design in Los Angeles, his first job in the macy and privacy working here.” Goodman died in 2009, the company was swimwear trade was designing coverups at Beattie’s design studio is divided into sold to Manhattan Beachwear. Apparel Ventures. ww

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California apparel news/waTerwear 2015 July 14, 2014 55

38-40,55 Designers Feature.indd 55 7/7/14 4:29:28 PM Sportek International Inc. #ZX-10007 “Star Dance”

Bel Maille Creations #D617 DAS43

Avid Ink #A181513 “Skin Seeker”

Fahrenheit Presented Cinergy by Pine Crest Fabrics Textiles Inc. #FTJ807C1 #HMC-068 swim textiles

Pine Crest Fabrics #RHPC2546R

Avid Ink #A182542 “Neck Notations”

Solid Stone Fabrics #GTMS-515

Pine Crest Fabrics #GTNF1326 “Hot Coral”

Sportek International Inc. #P-MIR298 ’80s Inspiration Textile designers dive into the ’80s for inspiration for swimwear and coverups. Look for New Wave geometric patterns, Day-Glo colors and conversation prints with stars, graffiti, lips and newsprint.—Alison A. Nieder

Pine Crest Fabrics Sportek International Inc. #BTP074C1 “Flash” #ZX-18004 “Splash Zebra”

Taiana Blu #DIVA10

Pacific Coast Knitting Inc. #J220HV-Print

Solid Stone Fabrics #GS13661 Avid Ink #A185054 “Pretty Pretty”

56 California Apparel News/WATERWEAR 2015 July 14, 2014

56,58 Textiles.indd 56 7/8/14 4:58:33 PM www.snapperr ock. c om | T: 410 280 2364

California Apparel News/WATERWEAR 2015 july 14, 2014 57

57 AdPage.indd 57 7/8/14 3:24:18 PM Cinergy Textiles Inc. #RSJ-0127 Bel Maille Creations #D921 DAW59

L.A. Tex & Garment Inc. #7PL-0507050 swim textiles

Fahrenheit Presented by Pine Crest Fabrics #DTP163C1 “Deep Sea Diving” Sportek International Inc. #ZX-10006 “Marcella”

Sportek International Inc. #ZX-10005 “Happy Chevron”

NK Textile/Nipkow & Kobelt Inc. “Mermaid”

Teal Ideal Fahrenheit Presented by Teal, that moody shade between Pine Crest Fabrics blue and green, makes a comeback #LPC16443 for swim and coverup textiles as “Glitter Stained Glass” a watery ground shade for florals, mesh, sequined styles and textured knits, as well as an accent color paired with cheery brights or crisp back-and-white patterns. Liberty Art Fabrics #05505155A “Susanna Swim” MJ Textile Inc. #TH643

Bel Maille Creations #D965 R7598

Taiana MJ Textile Inc. Blu “Domino” #DB11768 B-1097

58 California Apparel News/WATERWEAR 2015 July 14, 2014

56,58 Textiles.indd 58 7/7/14 5:19:43 PM READY TO WEAR ACTIVEWEAR INTIMATES SWIMWEAR KIDS

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