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Women's Maternity

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Women's Maternity STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity 1. TABLE OF CONTENTS 2. Dress / Romper / Jumpsuit 3. Top / Shirt 4. Camisole / Tank 5. Sweater 6. Poncho 7. Coat 8. Pant/ Legging / Denim / Skirt / Short 9. Bra & Sport bra 10. Swim: One Piece / Tankini / Bikini 11. Lounge & Sleep Outfit: Silver Look 12. Lounge & Sleep: Nightgown/ Chemise/ Robe 13. Lounge & Sleep: PJ Set / Nightshirt 1 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Dress / Romper / Jumpsuit STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Full Shoot all dresses Head-to-toe AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Full Back view, Head-to-toe Side Full Side view, Head-to-toe Can use for Post Partum image if detail of nursing access is needed. Detail Full Detail view determined on set. Use for Nursing Access, Post Partum no-belly shot if requested, or other detail. Zoom Full Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 2 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Top / Shirt STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Upper Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Upper Crop mid-thigh and below hands. Side Upper Crop mid-thigh and below hands Left or right depending on the details. Can use for Post Partum image if detail of nursing access is needed. Detail Upper Detail view determined on set. Use for Nursing Access, Post Partum no-belly shot if requested, or other detail. Zoom Upper Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 3 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Camisole / Tank STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Upper Back view. Crop mid-thigh and below hands. Side Upper Side view. Crop mid-thigh and below hands Left or right depending on the details. Can use for Post Partum image if detail of nursing access is needed. Detail Upper Detail view determined on set. Use for Nursing Access, Post Partum no-belly shot if requested, or other detail. Zoom Upper Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 4 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Sweater STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Upper Back view. Crop mid-thigh and below hands. Shorter sweaters still crop below hands. Longer sweaters crop below hem. Side Upper Side view. Crop mid-thigh and below hands Left or right depending on the details. Can use for Post Partum image if other detail shot is needed. Detail Upper Detail view determined on set. Post Partum no-belly shot if requested, or other detail. Zoom Upper Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 5 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Poncho / Wrap STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh and below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Upper Back view. Crop mid-thigh and below hands. Shorter sweaters still crop below hands. Longer sweaters crop below hem. Side Upper or Front Upper-Convertible Side view. Crop mid-thigh and below hands Left or right depending on the details. Can use for Post Partum image if other detail shot is needed. Detail Upper or Front Full-Convertible Detail view determined on set. Post Partum no-belly shot if requested, or other detail. Zoom Upper Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Front Upper Exception: If model is wearing shorts, short skirt or dress, crop below hem so skin shows (or per AD crop) Okay to crop higher on back shot if it works. 6 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Coat STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Full Front view. Crop mid-thigh, or a few inches below coat hem and hands. If hem hits below knee, shoot head-to-toe. AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL. Back Full Back view. Crop mid-thigh and below hands. Shorter coats still crop below hands. Longer coats crop below hem. Side Full Side view. Crop mid-thigh and below hands Left or right depending on the details. Can use for Post Partum image if other detail shot is needed. Detail Full Detail view determined on set. Post Partum no-belly shot if requested, or other detail. Zoom Full Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Front Full Exception: When Hem hits above knee, crop mid-thigh, or a few inches below coat hem and hands. 7 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Pant / Legging / Denim / Skirt / Short STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Lower Front view. Crop above waist. Back Lower Back view. Crop above waist. Side Lower Side view. Crop above waist. NO HANDS Left or right depending on the details. Detail Lower Detail determined on set. Default to tummy panel unless there is some other detail that the customer needs to see close up. Zoom Lower Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Styling Example Active skirt styled with sport bra and active shoe. 8 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Bra & Sport Bra STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Upper Front view. Back Upper Back view. Side Upper Side view. Detail Upper Detail of Bra opening demonstrated if it has one. Detail Inside Bra Interior Product shot if requested. Zoom Upper IPT CROP for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation Styling Example . Active bra styled with bottom. Crop to see bottom. 9 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity No Hair Swim: One-piece / Tankini / Bikini Will replace with new images when STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION available. Front Full Front, crop mid-thigh, below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop NOTE: Removable straps NEVER shown on Main shot. Can shoot for detail Alt. Back Full Back, crop mid-thigh, below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop Side Full Side view. Crop mid-thigh, below hands. Detail Full Detail view determined on set. Show access for nursing if possible. REVERSIBLE SUIT OPTION: shoot reverse of suit front. SM team: Reverse shot can be used for Alt 1 position. Zoom Full Closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) Front Full (look) Gold Look / Editorial / Catalog / video, if available ADDITIONAL INFO swatch presentation 10 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY ONLINE PHOTOGRAPHY GUIDE - Womens_ Maternity Lounge & Sleep Outfit: Silver Look - HTT of coordinating items sold separately (when an additional WD is required) STYLE WITH WEDDING RING + HAND ON BELLY TO SEE SHAPE IF NEEDED MAIN AND ALT PRESENTATION Front Full IPT CROP IPT CROP to create main by cropping into A edit of full length Alt shot of the front.
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