Contacts: Jennifer Gardner, Hanes 336.519.6792 [email protected]

New Survey from Hanes Reveals Surprising Picks for Stocking Stuffers Underwear and socks, always a childhood holiday gift staple, remain a top choice

WINSTON-SALEM, N.C., Nov. 7, 2005 – While PDAs, plasma screens and other high-tech devices may top this year’s holiday wish lists, most adults agree that receiving the basics like underwear and socks are just as important. In a recent national survey of more than 600 consumers, Hanes reports that fully 89 percent of the survey respondents agreed that underwear and socks make great holiday gifts. Santa is obviously reading his mail; more than 80% of those surveyed have received underwear and socks at the holidays and more than 40% reported getting a package or two during the holidays last year. “Most of us can probably remember as kids getting new socks and underwear in our holiday stockings, and it remains a great tradition,” said Sidney Falken, Hanes brand champion. “In our survey, two out of three consumers said they like receiving underwear and socks as much today as they did when they were young.” According to the Hanes survey, Mom is the most likely source of those time-honored stocking stuffers. While 60 percent of consumers surveyed said they had given underwear and socks as a gift, 87 percent of them said that Mom is the most likely to wrap up a few pairs of socks or a pack of boxers. “We’re making Mom’s job a little easier this year by introducing new styles and products that everyone is sure to love including our new Double Tough socks for men and boys, Perfect Panty for the ladies and our new Men’s Perfect T, which, of course, is Tagless,” said Falken. Holiday favorites from last year included boxers for the men, bikini-style panties for women and socks for just about everyone. A whopping 93% of respondents also said they received a pair of socks as a holiday gift last year. A multi-pack of white athletic socks or comfortable dress socks are both excellent choices. More than half of the men surveyed reported receiving boxers in their stockings from clever conversational prints to more traditional plaids and patterns in soft cottons and flannels. For the women, close to 45% of respondents reported receiving bikini-style panties. According to Hanes, the bikini is one of the top selling styles in women’s underwear with a broad selection of fabrics, colors and prints to choose from. -more- -more- Underwear and Socks as Holiday gifts / page 2

Hanes Holiday ’05 Survey -- page 2

But what happens right before the holidays when the regular supply of underwear and socks starts to run a little low? 26 percent of women surveyed said they resort to borrowing their spouse or significant other’s underwear. And what about those socks and underwear that are just plain worn out? According to the Hanes survey, it depends -- 84 percent of all men and women surveyed said they throw their worn out underwear away, but only 70 percent of worn out socks get thrown away. Creative uses for those worn socks included pet toys, cleaning clothes, sock puppets and even golf club covers. While everyday wear-and-tear takes its toll on the underwear and sock supply, deviant washer and dryers are also culprits. Almost 40 percent of consumers surveyed believe their missing socks have been “eaten” by their washer or dryer. To find out more, or to make your sock and underwear purchase online, check out Hanes.com.

About Hanes Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee Corporation, which in February 2005 announced a transformation of its business portfolio to focus on food, beverage and household products. At that time, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed by September 2006. # # # A Company

The Hanes Underwear and Sock Survey of 600 adult men and women was conducted online in October 2005. The random sample closely matches the U.S. population of adults 18 years of age and older. The sampling error is +/- 3 percent at the 95 percent level of confidence.