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Confidential CONFIDENTIALFOR INTERNAL USE ONLY CONFIDENTIAL FOR INTERNAL� USE ONLY VISUALCONFIDENTIALFOR MERCHANDISINGINTERNAL USE ONLY GUIDE intimates & sleep : how-to library CONFIDENTIALFOR INTERNAL USE ONLY CONFIDENTIALFOR INTERNAL USE ONLY LOW SCOPE STORES INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO POG types POG Grid will not be provided in this VMG. Use the MyDevice for Store Specific POGs. Intimates POGs are tied differently to allow for greater flexibility in cross-merchandising Intimates & Sleep. Z4 Review details below: Z4 NATIONAL BRAND NATIONAL Hybrid POG (tied to fixture): Z3 AUDEN P2 - Newest version of a POG (e.g. Core Bras). Styles are tied to a particular fixture – to allow for M2 M1 flexibility within the fixture. P1 P3 - Use both VMG and POG to execute. Refer to the POG to pull styles, but use the VMG for specific merchandising details (e.g.: color flow, hardware and ISM location). Flex POG (tied to one or multiple fixtures): D4 - Styles are tied to one POG (e.g. Auden Bralettes) to allow for flexible merchandising within the D3 entire shop. - Refer to the VMG for merchandising direction. D2 Traditional POG: D1 - Use the POG (e.g. Packaged Panties) to merchandise presentations. Z2 STARS ABOVE Z1 COLSIE - Refer to VMG for inspirational photos, if available. POG TITLES ON ADJACENCY POG TYPE STEPS TO MERCHANDISE 1. USE STORE SPECIFIC ADJACENCY & MYDEVICE FOR STORE SPECIFIC POG BALI, PARAMOUR, WARNERS, SEASONAL, CORE BRA HYBRID 2. PLAN POG LOCATION ALSO USING VMG PRODUCT FLOW MAP WALL, PLUS, PF BRA COMBO (SMALL FORMAT) 3. USE VMG FOR HOW-TO PAGES ON HARDWARE POSITION, MERCHANDISING AND ISM POSITIONING 1. USE STORE SPECIFIC ADJACENCY & MYDEVICE FOR STORE TREND BRA, MF(MAIDENFORM) 2PK, OB PANTIES SPECIFIC POG SHORT (LACE), OB PANTIES TALL (LACE), FLEX 2. USE VMG FOR HOW-TO PAGES ON HARDWARE POSITION, OB PANTIES (NON-LACE) MERCHANDISING AND ISM POSITIONING NURSING, HANES, TRUE + CO, JKY, JKY COLLECTION, 1. USE STORE SPECIFIC ADJACENCY & MY-DEVICE FOR STORE SOLUTIONS(LACE), LAYERING(NON-LACE), WARNERS SPECIFIC POG TRADITIONAL EZ(NON-LACE), SHAPEWEAR, MIRACLE SUIT, WAR- 2. PLAN LOCATION ALSO USING VMG PRODUCT FLOW MAP NERS, ACCESSORIES, PACKAGE PANTY INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO store specific adjacency & product flow map This page is an Example only. Use Store Specific Adjacency and Product Flow Map to plan POG locations. Your Adjacency may not match the Product Flow Maps due to your store’s space constraints. COLORED BOXES MATCH UP CORRESPONDING AREAS BETWEEN THE TWO TOOLS. Store Specific Adjacency Product Flow Map Note: Use the MR-1 as a guide for Fixture count, but use the VMG Product Flow Map most closely related to your Floorpad for correct Fixture Placement. INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO hybrid POG - build & set divider walls Use this page to build all banded size Bra Walls for Hybrid POGs. Refer to notch counts below. DIVIDER WALL ACCESSORIES (PER 4-FOOT SECTION) 21” Waterfall + ISM Puck Notch 57 Part #: AX7788 Quantity: 6 21” Faceout + ISM Puck Notch 40 Notch 28 Part #: AX7790 Quantity: 6 4’ (48”) white straight bar Notch 10 (From Bottom) Part #: AM0560 Quantity: 4 INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO hybrid POG - build & set movable walls Use this page to build all banded size Bra Walls for Hybrid POGs. Refer to notch counts below. MOVABLE WALL ACCESSORIES (PER 4-FOOT SECTION) Highest Notch 62 14” Waterfall + ISM Puck Notch 45 Part #: AX7789 Quantity: 6 14” Faceout + ISM Puck Notch 33 Part #: AX7791 Quantity: 6 Notch 15 (From Bottom) 4’ (48”) white straight bar Part #: AM0560 Quantity: 4 INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO how-to read a hybrid POG Use this page to interpret a Hybrid POG for all Bra Wall types (Movable or Divider Wall). Reading POG Page: Merchandising Hybrid POGs: - POG page must be used for DPCI placement for color order, tied to a location within Within each Waterfall/Faceout: the wall - Organize by Cup Size (within the same color) smallest to largest, front to back - POG will be built with actual color images of the bras - Ensure that there is a minimum of 1 of each cup size merchandised within each - Bra styles may have 1-4 colors on a single Waterfall or Faceout, dependent upon the color on the Waterfall or Faceout specific bra style (examples shown below) - As the number of colors increase on a single arm, the quantity by cup size will - Prioritize color from top to bottom, but front to back on the faceout or waterfall by the go down. order shown within the POG page - Within each row, organize by Band Size, smallest to largest, top to bottom 4 Colors 3 Colors 2 Colors 1 Color 4 colors in 3 colors in 2 colors in 1 color in a column a column a column a column (ribbon) (ribbon) (ribbon) (ribbon) INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO Movable Walls = Use 14” Hardware merchandise bra wall + ism placement Divider Walls = Use 21” Hardware Use this page to Merchandise Hybrid POG bras by size and style. Use for both movable and divider walls. STEP ONE: MERCHANDISING - Merchandise each row by Style. Ribbon from top to bottom. - Within each row, organize by Band Size, smallest to largest, top to bottom. - Within each Faceout/Waterfall, organize by Cup Size (within the same color size 32/34 smallest to largest, front to back. - Follow POG on color priority within the Faceout/Waterfall. STEP TWO: POSITION BAND SIZE - Refer to In-Store Marketing Signing Instruction Sheet sent with your ISM for details on installing. size 36 - Add Band Size ISM on each Waterfall and Faceout based on size of bras. BAND SIZING - BY BRAND Auden 32, 34, 36, 38, 40 size 38 Maidenform, Warner’s Average Figure 34, 36, 38, 40 Auden Plus (online only on select sizes) 40, 42, 44. 46, 48 Paramour, Maidenform (Strapless), Bali 34, 36, 38, 40, 42 size 40 STEP THREE: POSITION INFO ISM - Refer to the POG line listing for specific ISM. - ISM will always set on the 2nd row and be positioned based on POG tie. INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO core bra flow & ISM fins For inspiration only. Wall set up will vary in Stores. INTERIOR MAIN AISLE VIEW VIEW • Bookend ISM Fins with their corresponding bra silhouette. • Unlined POG should start closest to the main aisle. • POGs run from least coverage to most coverage. POG • Reverse flow may be used to ensure Unlined Bras should start closest to the Main Aisle. BEGINS HERE Push-up Racerback Lightly Lined Wirefree Unlined INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO merchandise bra convertibles Some Stores may need to build Hybrid Bra POGs on Convertibles instead of Movable Walls. Refer to your Store Adjacency for fixture details. STEP ONE: PLACE HARDWARE STEP TWO: MERCHANDISE CONVERTIBLE ACCESSORIES (PER 4-FOOT SECTION) - Use 21” Faceout with ISM Puck - Merchandise Bras on Convertibles by style then size, smallest to largest, ribbon down top to bottom. - Set ISM inserts by band size 21” Faceout + ISM Puck - Follow POG on color priority within the Faceout Top of Bar or Notch 41 Part #: AX7790 Quantity: 12 Notch 31 4’ (48”) white straight bar Notch 21 Notch 11 (from Bottom) Part #: AM0560 Quantity: 4 INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO bra convertibles - ism placement Some Stores may need to build Hybrid Bra POGs on Convertibles instead of Movable Walls. Refer to your Store Adjacency for fixture details. STEP THREE: POSITION BAND SIZE ISM - Refer to In-Store Marketing Signing Instruction Sheet sent with your ISM for details on installing. - Add Band Size ISM on each Faceout with ISM Puck based on the band size of the bras behind the ISM Puck. BAND SIZING - BY BRAND size 32 Auden 32, 34, 36, 38, 40 Maidenform, Warner’s Average Figure size 34 34, 36, 38, 40 Auden Plus (online only on select sizes) 40, 42, 44. 46, 48 size 36 Paramour, Maidenform (Strapless), Bali 34, 36, 38, 40, 42 size 38 STEP FOUR: POSITION BAND SIZE ISM - Refer to the POG line listing for specific ISM. - ISM will always set on the 2nd row and be positioned based on POG tie. INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO how-to hang bras Auden Intimates will deliver on new hangers. National Brand Intimates will transition over time to new hangers. Banded Bras Racerback & Bralette Bras Camis, Full Slips, Slip Camisoles, & Body Briefers choose new hanger 1 1 1 N12RX N12RX N12RX adjust straps & band hooks to smallest size 2 2 2 ensure front & back straps are secure 3 3 3 complete 4 4 4 INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO how-to hang bras Auden Intimates will deliver on new hangers. National Brand Intimates will transition over time to new hangers. choose correct hanger center on hanger fold & clip complete & hang 1 2 3 4 High Neck Bralettes N12C, N10C 1 2 3 4 Bandeaus N11W INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO how-to hang single & multiple panties Auden Intimates will deliver on new hangers. National Brand Intimates will transition over time to new hangers. Single Panty center on hanger same guidance for solutions choose correct hanger fold extra fabric & clip complete secure with outside clip and shapewear 1 2 3 4 5 N11W Multiple Panties use 1” swift-attachment on each side use 1” swift-attachment through fold choose correct hanger complete to secure panties together to secure extra fabric together 1 2 3 4 N11W INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO how-to fold sleep Use the fold below for Guest facing top of stack. Use half-folds for rest of stack. Lounge Pants lay flat & fold bottom half over fold ankle complete 1 2 3 INTIMATES & SLEEP - LOW SCOPE STORES HOW-TO fixture accessories The following Fixtures will be used in conjunction with existing Fixtures.
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