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High Lights 2021 MF

New Shapewear AW21 MF POWER PLAYERS

Your wardrobe gets a major upgrade with this essential layering cami. Designed with minimal seams and SmoothTec® panels, this cami will comfortably smooth and shape your tummy, waist and sides.

Features/Benefits: - Scoop neckline - Gripper at hem for our Stay Put Promise™ - Free cut edges for no bulk & no pinch - One-piece removable foam cup for a customizable fit - Cooling fabric helps keep you cool and comfortable

Ship date : 25/07/2021

Fiber content : 76% Nylon, 24% Elastane

Sizes : S - 2XL

Basic Colors :

Power Players Cami DMS086 Transparent Black IX1 XBK

DMS086 Power Players Cami

20 MF POWER PLAYERS

Your wardrobe gets a major upgrade with this essential High Waist girlshort. Designed with minimal seams and SmoothTec® panels, this girlshort will comfortably smooth and shape your tummy, waist, and sides.

Features/Benefits: - Lightweight, silky fabric and minimal stitching smooths all over - Comfort waist is folded and fused for a smooth look under clothes - Free cut leg for a smooth transition to body - No-slip promise on waist and leg designed to keep garment in place - Cotton lined, split gusset for convenience - Cooling fabric helps keep you cool and comfortable

Ship date : 25/07/2021

Fiber content : BODY 76% Nylon, 24% Elastane / GUSSET 95% Cotton, 5% Elastane

Sizes : S - 2XL

Basic Colors : Power Players High Waist girlshort DMS088 Transparent Beige Black IX1 436 XBK

DMS088 Power Players HW Girlshort

21 MF POWER PLAYERS

Your wardrobe gets a major upgrade with this essential Bodysuit. Designed with minimal seams and SmoothTec® panels, this Bodysuit will comfortably smooth and shape your tummy, waist and sides.

Features/Benefits: - Lightweight, silky fabric smooths all over - Designed to smooth underarm and back - Removable foam cups for shaping - Modern thong silhouette - Cotton lined gusset - Cooling fabric helps keep you cool and comfortable

Ship date : 25/07/2021

Fiber content : BODY 76% Nylon, 24% Elastane / GUSSET 95% Cotton, 5% Elastane

Sizes : S - 2XL

Basic Colors :

Transparent Beige Black IX1 436 XBK Power Players BodySuit DMS083

DMS083 Power Players Bodysuit

22 MF COVER YOUR BASES

Introducing our new silhouette from the Cover Your Bases collection, made from whisper-like, breathable fabrics. Perfect for those who prefer a little modesty with invisible smoothing support. Featuring close to the body, seamless stretch, these comfy pieces feel like your skin… only better.

Features/Benefits: - Lightweight, powerful fabric that breathes as it moves with you, to help keep you cool - Lightweight coverage offers modesty under clothing - Wide band smooths tummy and hips - Designed to stay put without digging, and allows for a smooth transition from garment to body - Cotton lined gusset - Cooling fabric helps keep you cool and comfortable

Ship date : 25/07/2021

Fiber content : BODY 64% Nylon, 36% Elastane / GUSSET 95% Cotton, 5% Elastane

Sizes : S - 2XL

Basic Colors :

Transparent Black R1R 2BL

Cover Your Bases Thong DMS080

DMS080 Cover Your Bases Thong

19 MF FIRM FOUNDATIONS

Short torso? Long legs? We’ve got you covered.

Made.For.Me. features soft, smoothing leggings available in multiple lengths so you can choose which length is right for you. This cooling collection is comfortable enough to wear every day - layered or on its own.

Features/Benefits: - Shapes/Firm Control - Powerful fabric - Wide 2-ply waistband designed for support and smoothing - Hidden pocket inside waistband - Cool Comfort® all-over cooling fabric helps keep you cool and comfortable - Custom Fit for you: - Regular length: up to 5’7”, 28” inseam - Tall length: longer rise and inseam to accommodate taller consumer up to 5’11”, 29 1/2” inseam

Ship date : 25/07/2021

Fiber content : Body: 79% Nylon, 21% Spandex; Gusset: 100% Cotton

Sizes : S-2XL, ST-2XLT

Basic Color :

Black XBK

DMS085 Firm Foundations Legging

25 MF

News Bras AW21 MF PURE COMFORT

Pure Comfort® is the leisurewear she WANTS to wear!

Modern Silhouettes, comfort obsessed, feminine details, everyday use and versatile

Features/Benefits: - Comfort never looked so good! - Wireless comfort - Sew-in foam cups and faux wire channel help provide shaping - Longline frame with side boning provide support - Convertible straps for wardrobe versatility - traditional and crisscross

Ship date : 25/07/2021

Fiber content : BODY 71% Nylon, 29% Elastane / LACE 89% Nylon, 11% Elastane

Sizes : 34-36A; 34-40B,C,D Basic Colors :

Pure Comfort Convertible Bralette Black Sandshell Evening White Navy DM1190 XBK EGV Blush 100 EGP JDQ

4 LAUNCH PACKAGING

10 TENTATIVE LAUNCH ASSETS

11 MF COMFORT DEVOTION Transcends & Redefines comfort with softness and unparalleled support

Comfort Devotion provides a platform to support multiple silhouettes & needs with a luxe soft sueded fabric and 4-way lightly lined stretch cups providing a comfortable fit

Features/Benefits: - No Poke, No Pinch DreamWire® cushioned underwire - Neo-Knit fabrication provides back and side smoothing - One-piece foam cup designed to provide added support - Sleek silhouette for no show under clothes - Convertible straps for wardrobe versatility - traditional and crisscross

Ship date : 25/07/2021

Basic Sizes : 34-40 B, C, D, DD

Comfort Devotion Dream Wire Back Smoothing UW Evening White Black Almond DM0070 Blush 100 XBK GD1 JDQ

7 MF

Launch Packaging

13 MF TENTATIVE LAUNCH ASSETS

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14 MF COMFORT DEVOTION

Maidenform introduces a new line of superlight weight panties designed with comfort in mind.

Made with a soft sleek microfiber these panties mold to the body for a superior lift. The free cut edge ensures no visible panty lines and no pinching or digging at the waistor legs.

Ship date : 25/07/2021

Fiber content : BODY 68% nylon, 32% elastane / CROTCH LINER 100% cotton

Basic Sizes : S - 2XL

Basic Colors : Comfort Devotion Cheeky Hipster DMLCTG Black Latte Lift Navy Eclipse XBK A2Q 29F Comfort Devotion Thong DMLCHP

9 MF BARELY THERE

Your favorite panty is back!

The Barely There invisible look bikini made with soft microfiber that ensures comfort through the day. A classic style with timeless appeal, this panty has you covered day in and day out.

Features/Benefits: - Wireless push-up design provides a comfortable push - Free cut fabrication for a perfectly smooth finish - Built up back and sides designed to provide smoothing - Smooth tailored cups for no-show under clothes - Plunge neckline for wardrobe versatility - Convertible straps can be worn traditionally or criss-cross - Fully adjustable straps provide a personalized fit

Ship date : 25/07/2021

Fiber content : BODY 85% nylon, 15% elastane / CROTCH LINER 100% cotton Barely There Invisible Look Microfiber Bikini Sizes : S - 2XL DMBTBK Basic colors :

Sheer Pale Navy Marker Black Paris Nude Pink Eclipse Floral Black XBK WR9 WN7 29F ABZD

17 Maidenform® Barely There® Invisible Look® Bikini PACKAGING

17 TENTATIVE LAUNCH US ASSETS

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18 MF

Shapewear Collection MF TAME YOUR TUMMY

Everyday Slimming. Comfort Innovations. It’s our little secret. Keep your fun, flirty style with a hidden, magical touch to tame your tummy! Featuring soft, luxurious fabrics and SmoothTec® waistband that won’t roll or dig and provides just the right amount of shaping to keep your tummy in check.

Features/Benefits - Firm control* - SmoothTec® no-pinch waistband helps prevent rolling and digging - All-over cooling technology helps keep you cool and comfortable* - Lightweight fabric for all-day comfort* - Designed to provide no pinch leg openings for a smooth transition to the body - Lace version features breathable stretch lace for a feminine look and comfortable fit* *Pending legal approval

Fiber content : 84% Polyester, 16% Elastane

Sizes : S - 2XL

Basic Colors :

Tame Your Tummy Lace Brief DM0051

Black Nude1/ Black Lace Nude1/ XBK Transparent 12J Transparent IX1 Lace 24C

Fashion Colors :

Spicy Fresh Bronze Lace Berry Lace AEPB AELB

20 MF TAME YOUR TUMMY

Features/Benefits - Firm control* - SmoothTec® no-pinch waistband helps prevent rolling and digging - All-over cooling technology helps keep you cool and comfortable* - Lightweight fabric for all-day comfort* - Designed to provide no pinch leg openings for a smooth transition to the body - Breathable stretch lace for a feminine look and comfortable fit* *Pending legal approval

Fiber content : 92% Polyamide, 8% Elastane

Sizes: S - 2XL

Nude 1/ Black Transparent Lace Tame Your Tummy Shaping Thong Lace 12J DM0049 24C

Features/Benefits - Shapes Firm control - SmoothTec® no-pinch waist helps prevent rolling and digging - All-over Cool Comfort™ cooling technology helps keep you cool and comfortable - Stay Put band on bottom hem of garment helps prevent rolling - Lightweight fabric for all-day comfort - Cotton lined gusset Fiber content : 84% Polyester, 16% Elastane

Sizes : S - 2XL

Basic colors :

Tame Your Tummy Half Slip Nude 1/ Black DM0702 Transparent XBK 58 IX1

21 MF TAME YOUR TUMMY

Features/Benefits - Shapes/Firm Control - SmoothTec® no-pinch waistband helps prevent rolling and digging - Cool Comfort® all-over cooling fabric helps keep you cool and comfortable - Stay Put waistband helps keep garment in place - Lace details on sides and rear - Center back seam for shaping - Cotton lined gusset

Fiber content : MAIN FABRIC 84% Polyester, 16% Elastane / LACE 52% Nylon, 37% Polyester, 11% Elastane Sizes: S - 2XL

Basic Colors : Tame Your Tummy High Waist Lace Brief Nude 1/ Black Gloss lace DMS704 Transparent Lace Lace O6O 24C 12J

Ship date : 25/07/2021 (436, S54, 697)

Fiber content : 84% Polyester, 16% Elastane Sizes : S - 2XL

Basic Colors :

Nude 1/Transparent Black IX1 XBK Tame Your Tummy High Waist Thong 59 DMS707

22 MF TAME YOUR TUMMY

Features/Benefits - Firm control* - SmoothTec® no-pinch waistband helps prevent rolling and digging - All-over cooling technology helps keep you cool and comfortable - Lightweight fabric for all-day comfort* - Designed to provide elastic free, no pinch leg openings - Lightweight fabric for all-day comfort* *Pending legal approval Fiber content : 84% Polyamide, 16% Elastane

Sizes : S - 2XL

Basic Colors :

Tame Your Tummy Nude 1/ Black Boyshort Transparent XBK DM0050 IX1

Features/Benefits - Firm control - SmoothTec® no-pinch waist helps prevent rolling and digging - Stay Put feature on waistband - All-over Cool Comfort™ cooling technology helps keep you cool and comfortable - Lightweight fabric for all-day comfort - Cotton lined gusset Fiber content : 84% Elastane, 16% Elastane

Sizes : S - 2XL

Basic Colors :

Tame Your Tummy Nude 1/ Black High Waist Boyshort Transparent XBK DM0701 IX1 60

23 MF TAME YOUR TUMMY

Features/Benefits - Shapes Firm control - SmoothTec® waist helps provide shaping - All-over Cool Comfort™ cooling technology helps keep you cool and comfortable - Stay Put band on bottom hem of garment helps prevent rolling - Lightweight fabric for all-day comfort

Fiber content : 84% Polyester, 16% Elastane

Sizes : S - 3XL

Basic Colors :

Tame Your Tummy Tank Nude 1/ Black DM0703 Transparent XBK IX1

24 MF

COVER YOUR BASES

Features/Benefits: - Smooths/Light Control - Lightweight, powerful fabric that breathes as it moves with you, to help keep you cool - Lightweight coverage offers modesty under clothing - SmoothTec waistband has even stretch and full recovery, designed for no-dig, no pinch - Designed to stay put without digging, and allows for a smooth transition from garment to body - Glide technology for easy on, easy off - Cool Comfort™ all-over cooling fabric helps keep you cool and comfortable - Cotton lined gusset

Fiber content: 64% Polyamide, 36% Elastane

Sizes: S - 2XL

Basic Colors : Cover Your Bases Nude 1/ Black Girlshort 2-Pack Transparent 2BL DMS081 R1R

Features/Benefits: - Smooths/Light Control - Lightweight, powerful fabric that breathes as it moves with you - Lightweight coverage offers modesty under clothing - Darted, 2-ply cups with removable foam pads for versatility and shaping - SmoothTec on neckline and back for clean, flat finish with no elastic for no pinch - No-slip feature at back, our Stay Put Promise™ - Engineered edge at leg is designed to stay put without digging, - Convertible, adjustable straps with multiple hook-ups for wearing versatility - Glide technology for easy on, easy off - Cool Comfort™ all-over cooling fabric helps keep you cool and comfortable - Cotton lined gusset Fiber content: 64% Polyamide, 36% Elastane

Sizes: S-2XL

Cover Your Bases Low-Back Bodysuit Basic Colors : Nude 1/ Black DMS084 Transparent XBK 48 IX1

37 MF

COVER YOUR BASES

Being on top of your game every day comes easily with the Maidenform Cover Your Bases Collection.. You’ll love the ease of the Maidenform signature SmoothTec innovation around the waistband for Stay Put Satisfaction. With minimal seams for a sleek design and cooling fabric to keep you comfortable, you can greet your day with confidence, all day, everyday.

Features/Benefits - Smooths - All-around smoothing - Cool Comfort all-over cooling fabric helps keep you cool and comfortable - Stay Put band on bottom of garment helps prevent rolling - Wear your favorite bra for a customized fit - Convertible and adjustable straps

Fiber content : 81% Polyamide, 19% Elastane

Sizes : S - 2XL

Basic Colors : Nude 1/ Black White Cover Your Bases Camisole Transparent XBK 100 DM0038 IX1

36 MF

FITSENSE™

New Maidenform LYCRA® FitSense™ features innovative Liquid Lycra application brushed on to the fabric to give you lightweight, but targeted control you need to look and feel your best. Be your own masterpiece!

Features/Benefits - Sculpts; Ultra Firm control - Powerful high-Lycra content fabric sculpts the body - Printed Liquid Lycra pattern provides ultra spot control to flatten tummy, smooth hip and lift rear - All-over Cool Comfort™ cooling technology helps keep you cool and comfortable - Self-fabric covered waistband sits at the natural waist and is soft against the body - Free-cut leg opening for comfort and a smooth transition to leg - Rear seam for shaping - 18" outseam on the body - Cotton lined gusset

Fiber content : 64% Polyamide, 36% Elastane

Sizes: S - 2XL

Basic Colors : FitSense™ Thigh Slimmer Nude 1/ Black DM0071 Transparent XBK IX1

Fiber content : 64% Polyamide, 36% Elastane

Sizes: S - 2XL

Basic Colors : FitSense™ High Waist Thigh Slimmer Nude 1/ Black 66 DM0072 Transparent XBK IX1

27 MF

FITSENSE™

Features/Benefits - Sculpts; Ultra Firm control - Powerful high-Lycra content fabric sculpts the body - Printed Liquid Lycra pattern provides ultra spot control to flatten tummy, smooth hip and lift rear - All-over Cool Comfort™ cooling technology helps keep you cool and comfortable - Plush elastic waistband has silicone "no slip" feature on back and is soft against the body - Narrow foldover elastic on leg for comfort - Rear seam for shaping - Cotton lined gusset

Fiber content : 64% Polyamide, 36% Elastane Sizes: S - 2XL

Basic Colors : FitSense High Waist Brief DM0073 Nude 1/ Black Transparent XBK IX1

28 MF

SLEEK SMOOTHERS

The Maidenform Sleek Smoothers Hi-Waist Boyshort provides lightweight smoothing all around, with a hi-waist silhouette that helps give your body a sleeker look under clothes

Features/Benefits - Everyday light control - Comfort-stretch material - Elastic-free legs - Silicone elastic on top waist - 2-ply front panel - Hi Waist Fit helps provide smoothing all round

Fiber content : 68% Nylon, 32% Elastane Sizes : S - 2XL Basic Colors :

Sleek Smoothers Hi-Waist Boyshort Black Paris Nude 2059 XBK WR9

When it comes to putting the wow in any outfit, it’s what underneath that counts. A great choice for any outfit, the Maidenform® Fat Free Dressing® Brief provides everyday, light control and smoothing to the tummy and derriere. Elastic-free legs fit comfortably against the skin while providing a seamless look under clothes. So live each day to the sexiest in the Maidenform® Fat Free Dressing® Brief.

Features/Benefits - Everyday light control - Lightweight fabric - Helps provide smoothing to the tummy and derriere - Flat front seams for smooth look - Elastic-free legs help provide a smooth look under clothes - Leg openings designed not to pinch

Fiber content : 69% Nylon, 31% Elastane Sizes : S - 2XL Basic Colors :

Sleek Smoothers 2-Pack Brief Black Nude 45 DM1002 WWY 108

29 MF

SLEEK SMOOTHERS

With light control shaping and elastic-free legs for a smooth look, say hello to a sleek and sexy silhouette with the Maidenform Sleek Smoothers Thigh Slimmer.

Features/Benefits - Everyday light control - Comfort-stretch material - Elastic-free legs - Smooth under clothes - Perfect under all bottoms

Fiber content : 68% Nylon, 32% Elastane Sizes : S - 3XL Basic Colors :

Sleek Smoothers Black Paris Nude Thigh Slimmer XBK WR9 2060

Unlike most shapewear that squeezes everything in, the Maidenform Sleek Smoothers Hi-Waist Shorty features lightweight yet comfortable smoothing that helps give you a sleek and sexy tummy and bottom, with elastic-free leg bands for a smooth look under clothes.

Features/Benefits - Everyday light control - Hi-waist helps create an all-around smooth look - Silicone waistband helps keep the shorty in place - Elastic-free legs help provide a smooth look under clothes

Fiber content : 68% Nylon, 32% Elastane Sizes : S - 2XL Basic Colors :

Black Paris Nude Sleek Smoothers Hi-Waist Short XBK WR9 46 DM2561

30 MF

SLEEK SMOOTHERS

Nothing turns up the "wow" factor like the Maidenform Sleek Smoothers Wear Your Own Bra Body Briefer which is designed to smooth you all around with elastic-free leg bands for a sleek look and the added versatility of choosing your own bra.

Features/Benefits - Everyday light control - Comfortable coverage from under your bust to mid-thigh - Wear Your Own Bra versatility - Adjustable elastic straps give you a customized fit - Elastic-free leg bands help keep you looking smooth under clothes

Fiber content : 68% Nylon, 32% Elastane Sizes : S - 2XL Basic Colors :

Sleek Smoothers Body Briefer Black Paris Nude FL2057 XBK WR9

Whether worn as a scoop neck or V-neck, tucked in or un-tucked, the Maidenform Sleek Smoothers 2-Way Tank gives you the versatility to pull off any look with confidence and ease.

Features/Benefits - Every day light control - Super thin fabric - 2-ways to wear - wide straps - Long length can be tucked in or worn out - Lightweight and comfortable, smooth look under clothes - Scoop neck or V-neck - Perfect for hiding bra straps

Fiber content : 68% Nylon, 32% Elastane Sizes : S - 4XL Basic Colors :

Sleek Smoothers Tank Top Black Paris Nude White 47 DM2584 XBK WR9 100

31 MF

FIRM FOUNDATIONS

The new Maidenform® Firm Foundations Hi-Waist Brief and Hi Waist Thigh Slimmer give you confidence you can count on. Innovative fabric delivers firm control to enhance your hourglass look so you’ll shine in a shape that shows the world who’s boss. Static-free, cling-free fabric lets your clothes glide on without a hitch. Celebrate your curves!

Features/Benefits: - Anti-static, cling-free fabric helps clothes glide over easily - Back smoothing - Firm control, innovative fabric performs with no added bulk - No pinch, elastic-free comfort leg at front - Plush waistband with ribbed construction helps provide comfort - Power-mesh lining designed to provide 360 degrees of shaping - Rear seam helps provide shaping - Silicone back elastic helps keep garment in place

Fiber content : 64% Nylon, 36% Elastane

Sizes : S - 2XL

Basic Colors : Firm Foundations Latte Lift Black Hi Waist Brief A2Q XBK DM5000

Features/Benefits: - Anti-static, cling-free fabric helps clothes glide over easily - Back smoothing - Firm control, innovative fabric performs with no added bulk - No pinch, elastic-free comfort leg - Plush waistband with ribbed construction helps provide comfort - Power-mesh lining designed to provide 360 degrees of shaping - Silicone back elastic helps keep garment in place - Split gusset for convenience

Fiber content : 64% Nylon, 36% Elastane

Sizes : S - 2XL

Basic Colors : Firm Foundations Hi Waist Thigh Slimmer Latte Lift Black 52 DM5001 A2Q XBK

40 MF

FIRM FOUNDATIONS

The new Maidenform® Firm Foundations Wear-Your-Own-Bra Body Briefer and Thigh Slimmer give you confidence you can count on. Innovative fabric delivers firm control to enhance your hourglass look so you’ll shine in a shape that shows the world who’s boss. Static-free, cling-free fabric lets your clothes glide on without a hitch. Celebrate your curves!

Features/Benefits: - Anti-static, cling-free fabric helps clothes glide over easily - Back smoothing - Convertible and adjustable straps for a customized fit - Firm control, innovative fabric performs with no added bulk - Hook and eye gusset for convenience - No pinch, comfort arm feature - No pinch, elastic-free comfort leg openings at front - Power-mesh lining helps smooth tummy, hips and back

Fiber content : 64% Nylon, 36% Elastane

Sizes : S - 2XL

Basic Colors : Firm Foundations WYOB Body Briefer Latte Lift Black DM5004 A2Q XBK

Features/Benefits: - Anti-static, cling-free fabric helps clothes glide over easily - Firm control, lightweight fabric performs with no added bulk - No pinch, elastic-free comfort leg openings - Plush waistband with ribbed construction helps provide comfort - Power-mesh lining helps smooth tummy - Rear seam helps provide shaping

Fiber content : 90% Cotton, 10% Elastane

Sizes : S - 2XL

Basic Colors :

Latte Lift Black Firm Foundations Thigh Slimmer A2Q XBK DM5005 53

41 MF FIRM FOUNDATIONS

The new Maidenform® Firm Foundations Waist Nipper Brief features an alluring, lacy take on your curve control. A combined shaping brief and waist nipper silhouette gives you 360 degrees of smoothing dressed in sassy lace detail. Flaunt a shape that will steal the show!

Features/Benefits: - All-around mesh panels and boning help provide 360 degrees of shaping - Anti-static, cling-free fabric helps clothes glide over easily - Back smoothing - Firm control, innovative fabric performs with no added bulk - Hook and eye front closure for convenience - Hook and eye gusset for convenience - Modern, flat lace panels provide feminine, yet smooth detail - Rear seam helps provide shaping

Fiber content : 64% Nylon, 36% Elastane

Sizes : S - 3XL

Basic Colors : Latte Lift Black Firm Foundations Waist Nipper Brief Combo Combo DM5003 DTJ K9L

The luxuriously sleek Maidenform Bodyshaper with Foam Cups features firm control to smooth your tummy, waist and back and a low back design and multiple strap options to give you an amazing look under even the most form-fitting dress. Features/Benefits: - Shapes/Firm Control - Helps smooth tummy, waist and back - Anti-static, cling-free fabric so clothes glide over easily - Low-back design perfect for wearing under open back tops and dresses - Multiple strap and strapless options creates versatility - Extra coverage foam cups provide shaping and modesty - Thin, powerful fabric helps eliminate added bulk - Hook and eye gusset closure - Cool Comfort™ all-over cooling fabric helps keep you cool and comfortable

Fiber content : 64% Polyamide, 36% Elastane

Sizes : 34-38 B; 34-40 C, D

Basic Colors : Firm Foundations 54 Bodyshaper Nude 1/Transparent Black DMS108 IX1 XBK

43 MF FIRM FOUNDATIONS

Enhance your curves with the new Maidenform® built-in bra body shaper with full coverage, unlined bra cups and a power mesh lining for ultimate control and support.

Features/Benefits: - Sculpts/ Ultra Firm control - Unlined, built-in bra cups offer full coverage and support - 2-ply underwire cups - Back smoothing - Adjustable straps - Cotton lined hook and eye gusset for convenience - Anti-static finish so clothes glide over easily - All-over Cool Comfort™ cooling technology helps keep you cool and comfortable

Fiber content : 64% Polyamide, 36% Elastane

Sizes : 34-38 B; 36-42 C, D, DD

Basic Colors :

Firm Foundations Nude 1/ Black Built In Bra Body Shaper Transparent XBK DM5020 IX1

42 MF

COMFORT DEVOTION

Why wear a regular cami when you can wear one that lays flat and smooths in all the right places? Our Maidenform® Comfort Devotion™ Cami gives you everyday control with targeted tummy smoothing for a flattering fit under any outfit. Buttery soft against the skin and comfortable enough to wear every day, our cami features a built-up back that gives you a smoother silhouette and a more seamless look under clothes.

Features/Benefits - Everyday control - Super sleek luxurious fabric - Figure flattering fit with targeted tummy shaping - Fit flexibility at bust line - Built-up back for back smoothing - Lays flat under clothes for a seamless fit Fiber content : 74% Nylon, 26% Elastane

Sizes: S -2XL

Basic Colors :

Latte Lift Black White LLF XBK WH Comfort Devotion Camisole FL2018

Turn every day into an everyday indulgence with our Maidenform® Comfort Devotion™ Body Briefer. Soft against the skin with a mesh lining that targets the stomach and back, this all-over smoothing body briefer replaces your ripples with smooth, head-turning curves. With features like adjustable straps for multiple ways to wear and a built-in bra that provides extra coverage, this seamless body briefer is a wardrobe must-have for work and play.

Features/Benefits: - Everyday control - Super sleek and soft luxurious fabric for all-day comfort - Built-in bra with lightly padded underwire cups provides extra coverage - Adjustable straps for multiple ways to wear - Seamless look under clothes - Super sleek and soft luxurious fabric for all-day comfort

Fiber content : 79% Nylon, 21% Elastane

Sizes : 34-40C, D; 34-38DD

Basic Colors :

44 Comfort Devotion Body Briefer Latte Lift/Black Black/Body Beige FL1056 LCK BKB

36 MF TAKE INCHES OFF W.Y.O.B SHAPEWEAR

Experience a firm yet comfortable fit with the Maidenform Shaping Brief with firm control. The 2-ply tummy panel helps minimize bumps and bulges while a floral design adds a feminine touch helping to make you feel beautiful.

Features/Benefits - Targeted control - All-around comfortable shaping - Feminine aesthetic - Elegant floral fabric design - 2-ply panel smooths and controls your tummy

Fiber content : 79% Nylon, 21% Elastane Sizes : S - 2XL Basic Colors :

Take Inches Off ® Hi Waist Brief Black White Blush Body Beige FL6854 XBK WH BL T5F

Constructed of soft fabric that feels smooth against the skin, the Maidenform Waistnipper provides firm control that helps even out and smooth your body, minimizing bumps and bulges for a more natural, sleek and shapely look.

Features/Benefits - Targeted control - All-around shaping - Full coverage - Elegant floral design - Helps smooth and shape waist, sides and back - Front hook-and-eye closure for easy on and off - Beautifully feminine jacquard fabric Fiber content : 79% Nylon, 21% Elastane Sizes : S - 3XL Basic Colors :

Take Inches Off® Waist Nipper 56 FL6868 Black White Blush Body Beige XBK WH BL T5F MF

ENDLESSLY SMOOTH

The luxuriously sleek Maidenform Slip with Foam Cups features firm control to smooth your tummy, waist, hips and back and a low back design and multiple strap options to give you an amazing look under even the most form-fitting dress.

Features/Benefits: - Firm control - Helps smooth tummy, waist, hips and back - Anti-static, cling-free fabric so clothes glide over easily - Low-back design perfect for wearing under open back tops & dresses - Multiple strap options creates versatility - Extra coverage foam bra cups provides shaping and opacity - Thin, powerful fabric helps eliminate added bulk - Elastic-free hem helps provide a smooth look under clothes - Sewn-in panty anchor helps keep garment in place

Fiber content : 64% Nylon, 36% Elastane

Sizes : 34-38 B, C, D

Basic Colors :

Endlessly Smooth Foam Cup Slip DM1007 Latte Lift Black A2Q XBK

38 MF EASY UP

Tired of fighting and tugging with your shapewear to get it to behave? Then try our Maidenform® Easy-Up® Waist Nipper -you will love how effortless it comes on and off. This soon-to-be favorite will help smooth and shape your tummy and waist while the flexible boning on the side seams and center back will help the waist nipper stay in place. It also provides firm control to smooth out unsightly bumps and bulges for a beautiful looking and curvier silhouette.

Features/Benefits: - Firm control - Helps to smooth and shape tummy and waist - Flexible boning on the side and at center back help garment stay in place - Clothes glide easily over garment - Targeted control helps shape and smooth midsection

Fiber content: 92% Nylon, 8% Elastane

Sizes : S - 2XL

Basic Colors :

Latte Lift Black Easy Up Waist Nipper LLF XBK FL2368

49 MF ULTIMATE SLIMMER

Ideal for body-hugging garments like cocktail dresses and gowns, the Maidenform Wear Your Own Bra Torsette Body Briefer helps smooth and shape your tummy, waist and back for a smooth, sexy looking appearance. The Wear Your Own Bra feature allows you to wear your favorite bra for any wearing occasion. So move over ho-hum, and let this body briefer help you show off your curves while giving your confidence a well-deserved boost.

Features/Benefits - Firm control - Wear Your Own Bra feature for fit flexibility - Helps to smooth and shape tummy, waist and back - Helps provide all-over smoothing and control - Convenient hook and eye gusset

Fiber content : 80% Nylon, 20% Elastane Sizes: S - 2XL

Basic Colors :

Body Blush Black BDB XBK Ultimate Slimmer Body Briefer FL2656

49 MF TAKE INCHES OFF W.Y.O.B SHAPEWEAR

Control and freedom go together beautifully with our Maidenform® Sleek Smoothers™ Wear Your Own Bra Slip. This firm control slip provides 360 degrees of shaping and the Wear Your Own Bra feature gives you the freedom, fit and comfort of wearing your favorite bra. Also, the slip pairs well with many dresses and skirt-blouse ensembles. So let yourself have it all - the firm control you need and the freedom you want with our Maidenform® Sleek Smoothers™ Wear Your Own Bra Slip.

Features/Benefits - Firm control and shaping - Wear Your Own Bra for fit flexibility - 360 degree all-over shaping - Built-in panty inside - Hook and eye gusset

Fiber content : 81% Nylon, 19% Elastane Sizes : S - 2XL Basic Colors :

Black Body Blush Take Inches Off® Wear Your XBK BDB Own Bra Full Slip FL2541

Feel sexy in our Maidenform® Wear Your Own Bra Singlet. It smooths your silhouette, even under the tightest of dresses. The Wear Your Own Bra feature lets you get the customized fit, lift and support you want across your bustline. With our firm control fabric you will feel comfortable wearing the singlet all day as it shapes and smooths your tummy, waist and back. So get the sexy results you want without compromising on comfort with our Maidenform® Wear Your Own Bra Singlet.

Features/Benefits - Firm control - 360 degrees of shaping and firm control targets love handles and muffin top - Wear Your Own Bra feature for fit flexibility - Helps to smooth from the bra line to mid thigh - Helps to eliminates bra bulge - Maximum comfort and freedom of movement - Hand wash to continue life of the garment Fiber content : 81% Nylon, 19% Elastane

Sizes : S - 2XL

Basic Colors : Take Inches Off® Wear Your 57 Own Bra Singlet Black Body Blush FL2556 XBK BDB MF PRETTY COLLECTION

Where fit, comfort, and firmness come together to give you jaw-dropping results, the Maidenform® Body Briefer is a must-have for any wardrobe. Unlike most shapewear that squeezes everything in and makes you feel like your body is trapped, our body briefer has a power mesh lining that is so comfortable - you will forget you have it on. The lacy, lingerie-style fabric around the breast and upper torso is sexy and looks great under a sheer or revealing top.

Features and Benefits - Lightweight, powerful fabric that breathes as it moves with you, to help keep you cool - Lightweight coverage offers modesty under clothing - Wide band smooths tummy and hips - Designed to stay put without digging, and allows for a smooth transition from garment to body - Cotton lined gusset - Cooling fabric helps keep you cool and comfortable

Ship date : 25/07/2021 (AENB) Fiber content : 76% Polyamide, 24% Elastane

Sizes: 36-42C, D, DD

Basic Colors : Body shaper with Built-In Bra FL1456 Buttercream Black Paris Nude TER XBK WR9

Verglas/Black AENB

42 MF

Bras Collection MF LOVE THE LIFT

Ship date : 25/07/2021 (VR3 / 0PC)

Fiber content : CUP 71% Nylon, 29% Elastane / BACK 63% Nylon, 37% Elastane

Basic Sizes : 32-36 A; 32-40 B,C; 34-40 D

Fashion Sizes : 34-38 B,C,D

Basic Colors :

Love The Lift Latte Lift Sandshell Evening Black Wireless Plunge Chestnut EGV Blush Push-Up A2Q XBK VR3 DM1192 JDQ

Fashion Color :

Dahlia Pink 0PC

15 MF LOVE THE LIFT

The Love the Lift™ Push Up & In bra offers plunging neckline and push up & in technology to enhance her shape and create that perfect profile. And now features beautiful delicate lace with gold lurexshimmer!

Features/Benefits - Designed with Wonderbra®, Push Up & In cup technology amplifies your assets - Plunge front for low-cut necklines - Tailored neckline with lace detailing on cups

Ship date : 25/07/2021 (BIL / AV5F)

Fiber content : CUP 76% Nylon, 24% Elastane / LACE 88% Nylon, 12% Elastane /BACK 85% Nylon, 15% Elastane

Sizes: 32-36A; 32-38B-C; 34-38D

Basic Color : Fashion Color :

Love the Lift™ Plunge Lace Demi Bra DM9900 Black/Gental Black/Gold Pink Limestone Peach Strappy BIL w/Gold KBS AV5F

45 MF LOVE THE LIFT Say goodbye to all the poking and pinching!

The Love the Lift™ DreamWire™ push-up features encased underwire technology that comfortably lays flat against the body for the support you need without the unwanted pain of a traditional underwire. The plush padded cups provides a more natural push-up with fully adjustable straps. This new bra is sure to provide all the perk and none of the poke!

Features/Benefits: - DreamWire® cushioned underwire technology designed to prevent poking and pinching - Plush push-up cups provide natural lift and shape - Satin smooth fabric for 24/7 comfort - Convertible straps for wardrobe versatility - traditional and criss-cross

Fiber content : BODY 75% Nylon, 25% Elastane / LACE 91% Nylon, 9% Elastane

Sizes: 32-36 A; 32-40 B, C; 34-40 D

Basic Colors :

White Paris Nude Black Love the Lift™ DreamWire 100 WR9 XBK Push-Up Bra DM0066

Features/Benefits - Add-a-Size cups provide profile enhancement - Plush padding for maximum push - Plunge front for low-cut necklines - Convertible straps for wardrobe versatility - traditional, criss-cross, and halter

Fiber content : CUP & BACK 76% Nylon, 24% Elastane / LACE 84% Nylon, 16% Elastane

Sizes : 34-36 A; 32-38 B,C; 34-38 D

Basic Colors :

Love The Lift Natural Boost Latte Lift Sandshell Cinnamon Warm Cocoa Convertible Demi Bra LLF EGV Butter Brown 09428 TXU U2T 35

46 MF PURE COMFORT

Mega trendy ! Pure Comfort® is the leisurewear she WANTS to wear! Modern silhouette, feminine details and everyday use for comfort obsessed

Features/Benefits: - Modern v-neckline, perfect for layering - Sleek-smooth fabric against skin for 24/7 comfort - Smooth tec band with fused edges for a smooth look under clothes - Targeted support zones for support without a wire - Removable foam cups provide shaping and support - Pretty lace back can be worn as meant to be seen - Adjustable straps for a personalized fit

Ship date : 25/07/2021 (NPE)

Fiber content : BODY 61% Nylon, 39% Elastane / LACE 81% Nylon, 19% Elastane

Basic Sizes : S - 2XL

Pure Comfort V-Neck Basic Colors : Pullover Lace Back Bra DM7679 Evening Blush Latte Lift Navy Black JDQ A2Q EGP XBK JDQ

Fashion Colors :

Tea Pot Blue NPE

5 MF PURE COMFORT Mega trendy ! Pure Comfort® is the leisurewear she WANTS to wear! Modern silhouette, feminine details and everyday use for comfort obsessed

Features/Benefits - Wireless tailored demi cup for a smooth look under clothes - Pretty lace neckline for a feminine look - Comfort frame for shaping and support - Smooth 2-ply back for comfort - Convertible straps can be worn traditionally or cris-cross - Fully adjustable straps provide a personalized fit

Ship date : 25/07/2021 (0PC)

Fiber content : BODY 85% Nylon, 15% Elastane / LACE 81% Nylon, 19% Elastane

Sizes : S - 2XL

Basic Colors :

Pure Comfort Semi Embellished Lift Wireless Bra DM7681 Black Paris Nude Navy w/ Sheer Pale XBK WR9 Black Pink E6T WN7

Fashion Colors :

Dahlia Pink 0PC

11 MF PURE COMFORT Mega trendy ! Pure Comfort® is the leisurewear she WANTS to wear! Modern silhouette, feminine details and everyday use for comfort obsessed

Features/Benefits - Wireless modern scoop neckline for wardrobe versatility - Tailored cups for a smooth look under clothes - Comfort frame for shaping and support - Smooth 2-ply back for comfort - Convertible straps can be worn traditionally or criss-cross - Fully adjustable straps provide a personalized fit

Fiber content : 85% Nylon, 15% Elastane

Sizes : S - 2XL

Basic Colors :

Sheer Pale Black Paris Nude Pink XBK WR9 Pure Comfort Modern Scoop Neck Wireless Bra WN7 DM7682

11 MF PURE COMFORT

Mega trendy ! Pure Comfort® is the leisurewear she WANTS to wear! Modern silhouette, feminine details and everyday use for comfort obsessed

Features/Benefits - Wirefree push-up cups with modern open neckline for wardrobe versatility - Beautiful geometric all over lace cup and back detail - Comfort frame for shaping & support - Convertible straps can be worn traditionally or cris-cross - Fully adjustable straps provide a personalized fit

Fiber content : CUP 92% Nylon, 8% Elastane / BACK 88% Nylon, 12% Elastane

Sizes : S - 2XL

Basic Colors :

Pure Comfort Lace Push Up Wireless Bra Sheer Pale Pink Black Navy DM7680 WN7 XBK EGP

12 MF MODERN COMFORT Second skin comfort! The NEW modern comfort pullover features a sleek, super lightweight fabrication that is virtually invisible under clothes.

Features/Benefits: - Modern scoop neckline - Sleek-smooth fabric against the skin for 24/7 comfort - SmoothTec® design with fused edges for a smooth look under clothes - Targeted support zones for support without a wire - Removable foam cups provide shaping and support - Adjustable straps for a custom fit

Fiber content : 61% Nylon, 39% Elastane Basic Sizes : S - 2XL

Basic Colors :

Sandshell Latte Lift Cinnamon Black Modern Comfort Pullover Bra EGV A2Q Butter XBK DM7676 TXU CASUAL COMFORT

Finally…sexy meets comfort! Unbelievably soft with just enough shaping support for a figure flattering look. The perfect bras for hanging out, going out, and everything in between! Features/Benefits - Modern Beauty™ collection - Lightly lined shaping cups - Wireless - Longline frame with all over lace cups and mesh back - Adjustable convertible straps: halter, criss cross, regular - Hook and eye back close

Fiber content : 90% Nylon, 10% Elastane

Sizes : 34-36A; 34-38B,C,D

Basic Colors :

Casual Comfort Black White Paris Nude 29 Convertible Halter Bralette XBK 100 WR9 DM1188

13 MF COMFORT DEVOTION

Transcends & Redefines comfort with softness and unparalleled support

You'll feel wrapped in softness in this crazy-comfy t-shirt bra.

Features/Benefits - Convertible straps for wardrobe versatility - traditional and criss-cross - Full coverage cups for a comfortable fit - Luxe soft sueded fabric - SmartZone Cups for uplift where you need it

Ship date : 25/07/2021 (AVWF / AV9F / AV2F) Unique Animal Print - Tea Pot Pink Bouquet w/ Pink Begonia Pink Begonia Fiber(ZNH)content : 77% Nylon, 23% ElastaneBatik Blossom Print - Timeless Timeless Purple (RF8) Blue (A03Z) 6/15/21 (AV4F) 6/15/21 6/15/21Sizes : 34-42B-D; 34-40DD Purple (AV9F) 6/15/21 6/15/21

Basic Colors : FALL

Comfort Devotion Full Coverage Underwire Bra 09404 Black/ Body Latte Lift/ Beige Black BKB LCK

Fashion Color:

Chick Floral Print - Batik Blossom Into the Blue Evening Blush Print- Timeless Yonder w/Navy AVWF AV9F AV2F Into the Blue Yonder w/ Navy (AV2F) 6/15/21

52 MF COMFORT DEVOTION

Features/Benefits - Innovative wirefree comfort cups with lift - Leotard-back style - Strap support and versatility - Visible feminine touch - Signature soft sueded fabric - Design offers four levels of lift - Fully adjustable straps - Sexy lace neckline

Fiber content : BODY 81% Nylon, 19% Elastane LACE 91% Nylon, 9% Elastane

Sizes : 32-36A; 32-40B, C, D

Basic Colors : Comfort Devotion Demi Bra Wirefree w/lift 09456

Black/ Latte Lift/ Pearl/ Shell Body Beige Black Combo BKB LCK ISC

Features/Benefits - Signature soft sueded fabric - Fully convertible straps - traditional and criss-cross - No-Show cloud foam cups - Leotard-back style - Smoothing back and side wings - Adjust to your personal shape - Provide support and comfort - Sleek and smooth under clothes

Fiber content : 81% Nylon, 19% Elastane

Sizes : 32-36A; 32-38B, C, D, DD; 40B - D

Basic Colors : Comfort Devotion Demi Bra 09402

Black/Body Latte Shell W/ Beige Lift/Black Ivory Dot 30 BKB LCK SVD

53 MF COMFORT DEVOTION

Features/Benefits - Provides comfort and support - Strapless bra with 6 ways to wear for wardrobe versatility - Custom lift and shape for your cup size - Helps eliminate bra lines - Signature soft fabric - No-Show cloud-foam cups - Custom Lift design offers four levels of lift

Fiber content : 81% Nylon, 19% Elastane

Sizes : 32-36A; 32-38B; 34-38C, D

Basic Colors :

Comfort Devotion Strapless Bra Black Latte Lift 09417 XBK LLF

32 MF ONE FABULOUS FIT 2.0 More of what she LOVES! The One Fabulous Fit® 2.0 Modern Demi Underwire recover still features a modern neckline with Smartzone® cups that provide support right where you need it most. And same great satin-soft fabric against the skin but NOW in beautiful lace cups for an update to your everyday favorite.

Features/Benefits: - Modern open neckline for wardrobe versatility - Smartzone® cups for uplift and support - Satin-smooth fabric against the skin for 24/7 comfort - Sleek silhouette for no show under clothes - Convertible straps can be worn traditionally or criss-cross - Beautiful lace design

Fiber content : 71% Nylon, 29% Elastane Basic Sizes : 32-36 A; 32-40 B, C, D, DD (XBK, 29F, WR9, 100) 32-36 A; 32-40 B, C, D; 32-38 DD (CM0, PZQ)

Basic Colors :

One Fabulous Fit® 2.0 Tailored or Embelished Demi Bra DM7543 White Paris Nude Black Navy Black w/ Evening Blush 100 WR9 XBK Eclipse Carbon Grey w/ Sandshell 29F CM0 PZQ

One FABULOUS back!!!! The One Fabulous Fit® Racerback bra features a modern neckline with Smartzone® cups that provide support right where you need it most. This racerback provides a sleek all around smooth look under clothes. When you feel the satin-soft fabric, you’ll know that this is the next generation of Fabulous.

Features/Benefits: - Side smoothing racerback - Modern demi with open neckline for wardrobe versatility - Smartzone® cups for uplift and shaping - Satin-smooth fabric for 24/7 comfort - Sleek silhouette for no show under clothes - Fully adjustable straps for a personalized fit

Fiber content : BODY 71% Nylon, 29% Elastane / MESH 68% Nylon, 32% Elastane Basic Sizes : 32-36A; 32-42B, C, D

Basic Colors :

One Fabulous Fit® 2.0 Modern Demi Racerback Black Paris Nude 34 DM7550 XBK WR9

22 MF ONE FABULOUS FIT 2.0

Ship date : 25/07/2021 (AWFF)

Fiber content : BODY 71% Nylon, 29% Elastane / MESH 68% Nylon, 32% Elastane Sizes : 32-36A; 32-42B, C, D

One Fabulous Fit® 2.0 Modern Demi Racerback Basic Colors : DM7550

Black Paris Nude XBK WR9

Fashion Colors :

Soft Zebra Print - Sheer Pale Pink AWFF

13 MF ONE FABULOUS FIT 2.0

More FABULOUS than Ever! The One Fabulous Fit® 2.0 Full Coverage bra provides the perfect amount of coverage, while the Smartzone® cups provide support right where you need it most. When you feel the satin-soft fabric, you’ll know that this is the next generation of Fabulous.

Features/Benefits: - Full coverage cups for support - Beautiful lace details at center gore and back - Smartzone® cups for uplift and shaping - Satin-smooth fabric for 24/7 comfort - Sleek silhouette for no show under clothes - Convertible straps can be worn traditionally or criss-cross Ship date : 25/07/2021 (MQH / E6T)

Fiber content : BODY 70% Nylon, 30% Elastane / LACE 88% Nylon, 12% Elastane

Sizes : 34-42B,C,D; 34-40DD

One Fabulous Fit® 2.0 Full Coverage Underwire Bra Basic Colors : DM7549 Black Paris Nude White XBK WR9 100

Fashion Colors :

Sandshell/ Navy/Black Evening Blush E6T MQH

14 MF ONE FABULOUS FIT

This demi t-shirt bra flexes to you for one fabulous fit!

Features/Benefits - Flexback signature lace and mesh design provides fit flexibility - Modern open neckline flatters your figure - 4-way lightly lined stretch cups provides a comfortable fit - Convertible straps for wardrobe versatility - traditional and criss-cross

Fiber content : CUP 90% Polyester, 10% Elastane / LACE 87% Nylon, 13% Elastane / BACK 70% Nylon, 30% Elastane

Sizes : 32-36A, 32-38B, C, D, DD

Basic Colors :

Paris Nude One Fab Fit Flexback Lightly Lined Demi Bra Black WR9 DM0074 XBK

20 MF SMOOTH LUXE

Features/Benefits: - Cushioned underwire provides all day comfort - Full coverage lightly lined cups provide a comfortable fit - Stay Up Power Band reduces shifting, sliding, and slipping - Strapless bra with 6 ways to wear for wardrobe versatility

Fiber content : 74% Nylon, 26% Elastane

Sizes: 36-38 B; 34-40 C, D; 34-38 DD

Basic Colors :

Latte Lift Black Smooth Strapless Bra A2Q XBK DM9472

22 MF

Sport Collection MF

MAIDENFORM SPORT

Features and Benefits - One piece foam pad with open neckline for wardrobe versatility - Wider width straps - Mesh lined perforated back for comfort - Moisture wicking to stay dry and comfortable - Convertible straps can be worn traditionally or criss-cross - Medium impact level - Fully adjustable straps provide a personalized fit

Fiber content : BODY 82% Nylon, 18% Elastane / MESH 72% Nylon, 28% Elastane / CUP 23% Elastane / BACK 56% Nylon, 44% Elastane

Sizes: 34 - 38B; 34 - 40C; 36 - 40D; 36 - 38DD

Basic Colors :

Maidenform Sport Lightweight Wirefree convertible Bra White Black Charcoal Sheer Pale DM7997 100 XBK Heather Pink Print WN7 0WS

61 MF

Bottoms Collection MF

EVERYDAY SMOOTH

Features/Benefits - High waist silhouette with tummy smoothing panel provides a little extra support to smooth and define - Lay flat lace details - Flexible fit for personalized comfort - No show waistband and leg - No pinch, no dig - Lace and tailored options provide solutions for any wardrobe need

Fiber content : 88% Nylon, 12% Elastane

Sizes : S - 2XL

Basic Colors :

Everyday Smooth Lace Thong Black Paris Nude DMTSTG XBK WR9

7 MF COMFORT DEVOTION

Maidenform introduces a new line of superlight weight panties designed with comfort in mind.

Made with a soft sleek microfiber these panties mold to the body for a superior lift. The free cut edge ensures no visible panty lines and no pinching or digging at the waistor legs.

Ship date : 25/07/2021

Fiber content : BODY 68% nylon, 32% elastane / CROTCH LINER 100% cotton

Basic Sizes : S - 2XL

Basic Colors : Comfort Devotion Cheeky Hipster DMLCTG Black Latte Lift Navy Eclipse XBK A2Q 29F Comfort Devotion Thong DMLCHP

9 MF BARELY THERE

Your favorite panty is back!

The Barely There invisible look bikini made with soft microfiber that ensures comfort through the day. A classic style with timeless appeal, this panty has you covered day in and day out.

Ship date : 25/07/2021

Fiber content : BODY 85% nylon, 15% elastane / CROTCH LINER 100% cotton Barely There Invisible Look Microfiber Bikini Sizes : S - 2XL DMBTBK Basic colors :

Sheer Pale Navy Marker Black Paris Nude Pink Eclipse Floral Black XBK WR9 WN7 29F ABZD

17 MF COMFORT DEVOTION

Do you want more coverage than a thong but less than a bikini? This cheeky tanga panty is for you.

Features/Benefits - Maintain the current #40159 fit and fabric she loves - Delicate lace trim on the back leg opening for a more tailored look - Tagless® tanga - Non-binding, custom fit - Beautiful floral lace design with lurex thread woven throughout - Coordinates with Maidenform bra style DM9900

Ship date : 25/07/2021 (A42I / AV5F / AVXF) Comfort Devotion Lace Back Tanga 40159 Fiber content : 81% Nylon, 19% Elastane Sizes : S - 2XL

Basic Colors :

Floral Evening Black White Camera Delight Blush w/shell XBK WH Red-Y C7P CRZ EDY

Fashion Colors :

Black/Gold Pink Crimson A42I Limestone/Gold Sunset/Gold AV5F AVXF

10 MF

COMFORT DEVOTION

You’ll love the way these panties feel. Our Comfort Devotion fabric is incredibly soft.

Features/Benefits - Luxe soft sueded fabric - No irritating elastics or binding - Invisible fabrics lay flat against the skin for a no lines look under clothes

Fiber content : 84% Nylon, 16% Elastane

Sizes : S - XL Comfort Devotion Tailored Bikini with Lace 40046 Basic Colors :

Black/Body Beige Latte Lift Ivory/Ivory Navy w/ Black BKB LLF XA3 JSH

What's love? This thong is both sexy and comfy-smooth against your skin.

Features/Benefits: - Luxe soft sueded fabric - No irritating elastics or binding - Invisible fabrics lay flat against the skin for a no lines look under clothes - Fused seams for comfort Fiber content : 81% Nylon, 19% Elastane

Sizes: S - XL

Basic Colors : Comfort Devotion Thong 40149 Black/Body Beige Latte Lift BKB LLF

38 MF COMFORT DEVOTION Luxuriously soft where you want softness most. Transcends softness! Our Maidenform® Comfort Devotion Embellished Hipster redefines comfort. So comfortable, you have to feel it to believe it. Features/Benefits - Luxe soft sueded fabric - No irritating elastics or binding - Invisible fabrics lay flat against the skin for a no lines look under clothes - Molds to the body for a comfortable, seamless look - Fused seams for comfort Fiber content : 84% Nylon, 16% Elastane Sizes : S - XL Basic Colors : Comfort Devotion Hipster 40851 Black/ Body Beige Latte Lift Navy/white dots BKB LLF NVD

Features/Benefits - Light-weight dot mesh paired with beautiful lace trim for an elevated look and feel - Invisible fabrics lay flat against the skin for a no lines look under clothes - Beautiful coordination to new Casual Comfort bras - Show a little cheek with modern tanga styling Fiber content : 81% Nylon, 19% Elastane Sizes : S - XL Basic Colors : Comfort Devotion Embellished Hipster 40861 Black/ Latte Lift/ Pearl/ Shell Camera Red- Body Beige Pearl Combo Y/ Black BKB LPA ISC EDK

Features/Benefits - Luxe soft sueded fabric - No irritating elastics or binding - Invisible fabrics lay flat against the skin for a no lines look under clothes - Double layer waistband - Seamless seat Fiber content : 75% Polyamide, 25% Elastane Sizes : S - 2XL Comfort Devotion Ultra Light Hipster Basic Colors : DMULHP 39 Black Sheer Pale Pink Latte Pearl Pin Dot XBK WN7 9U7

68 MF ONE FABULOUS FIT

You will feel fun, flirty, and fabulous in our Maidenform Microfiber and Lace Boyshort!

Features/Benefits - Delicate and feminine styling - Scalloped lace details - Soft fabrication - Comfortable all day wear - Stretches to move with your body for a flexible fit - Low rise style

Fiber content : 85% Nylon, 15% Elastane

Comfort Devotion Micro Sizes : S - 2XL Boyshort w/ Lace 40760 Basic Colors :

Paris Nude Black Warm Cocoa Sandshell WR9 XBK Brown EGV U2T

Black/Black Latte Lift Cinnamon Butter Lace LLF TXU Q2G MAIDENFORM DREAM Our Maidenform® Dream Lace Boyshort embraces comfort with a new standard..

Features/Benefits - Luxuriously soft and lustrous cotton/Elastane fabric caresses the body - Wide comfortable brushed lace waistband adds a pretty touch - Hidden features that smooth and support. Rear definition and lift - Fit flexible for personalized comfort - No pinch, no dig, no VPL (Visible Panty Lines) - Lined gusset

Fiber content : 89% Cotton, 11% Elastane Dream® Cotton Boyshort with Lace Waist Sizes : S - XL 40859 Basic Colors :

Black Latte Lift 40 XBK LLF

69 MF SEXY MUST- HAVES

Fall in love with lace, with Maidenform’s new all over lace bikini! Gorgeous lace offers her an on trend update to her favorite silhouette, leaving her feeling sexy, confident, and beautiful.

Features/Benefits : - Sheer floral patterned lace - Midrise fit - V-cut, french-style high cut leg - Center back seam - Made with Elastane for comfort that moves with you - Moderate rear coverage - Soft cotton liner

Fiber content : 89% Polyamide, 11% Elastane Sexy Must Haves All Over Lace Bikini DMCLBK Basic Sizes : S - 2XL

Basic Colors :

White w/ Sheer Paris Nude w/ Black Pale Pink Bow Pearl Bow XBK BPD 68G

Your favorite all-over lace thong, now available with a microfiber body. The beautiful lace waistband adds a touch of sexiness while the velvet bow makes this the perfect pant for holiday gifting!

Features/Benefits - Microfiber body with a touch of shine - Lace waistband for a touch of sexy - Velvet bow accent - Same great fit as the original

Fiber content : 86% Nylon, 14% Elastane

Sizes : S - 2XL

Basic Colors : Sexy Must Have Lace Thong Camera Red-Y Black DMESLT B8Y XBK

Fashion Color :

Unique Animal Crème Evening Blush Black Lace/ White 41 Pink/Maroon Dusk 100 JDQ Microfiber AW8F JDQ

29 MF SEXY MUST- HAVES

Boyshorts just got a little cheekier! Maidenform’s new all-over lace cheeky boyshort creates a gorgeous sexy look and is perfect for everyday.

Features/Benefits - Wide lace fabric offers more side and tummy coverage - Trend-right silhouette combines everyday and sexy - Beautiful all over crochet lace - Smooth, no panty lines look - Coordinates with Maidenform bralette for a gorgeous look head to toe

Fiber content : 89% Nylon, 11% Elastane

Sizes : S - XL Lace Cheeky Boyshort DMCLBS Basic Colors :

White Paris Nude Navy Black XWH WR9 EGP XBK

Cheek peek adds a fun touch to this lacy hipster.

Features/Benefits - Same sleek, soft microfiber as the original and lace overlay styles - On-trend breathable peek-a-boo dot mesh helps keep her comfortable - Tailored leg and waist styling differentiates from current offerings - Tagless® hipster

Fiber content : 82% Nylon, 18% Elastane

Sizes : S - 2XL

Basic Colors : Sexy Must Haves Microfiber with Lace Cheeky Hipster 40823 Black Black/Ivory Sassy Pearl Blush XBK H19 Dot/Black PV7 42

71 MF

Lilyette & Bali MF MINIMIZER BRAS

The Lilyette® by Bali® Plunge Into Comfort Minimizer bra has a sexy plunge design providing a V-shape that enhances cleavage while providing a comfortable and secure fit. The underwire support feels good against your skin and helps to give you a natural look under clothes

Features/Benefits - The Lily Fit® System gives you a more natural, comfortable fit - Sexy plunge styling for enhanced cleavage - Shimmering fabric - Underwire is designed to provide comfortable support and prevent wire poke-thru - Reduces projection by up to 1.5 inches

Fiber content : 76% Nylon, 24% Elastane

Sizes : 34-42 C, D, DD, DDD

Basic Colors :

Full Figure Minimizer Bra Sailor Blue Champagne Cream Onyx Silver Lining LY0904 AIL Shimmer PLK C6H C9V CGS

The Lilyette® by Bali® Enchantment Minimizer bra is the perfect blend of support and beauty. The supportive cups minimize up to one cup size, while the bra looks pretty with its lace detail and feels beautiful against the skin. While it minimizes size, it helps shape for better fitting clothes. You will love the adjustable straps for a customized fit.

Features/Benefits - Minimizes up to one cup size - Full cup coverage with sheer lace at the neckline - Luxuriously soft fabric for comfort - Cup coverage works for variety of necklines - Minimizes size, not shape for better fitting clothes - Wider set straps for comfort - Adjustable straps for a customized fit - Underwire

Fiber content : CUP 79% Nylon 21% Elastane / BACK 81% Nylon 19% Elastane / TOP LACE 100% Nylon

Sizes : 34-42 C, D, DD, DDD Enchantment Underwire Bra LY0434 Basic Colors :

Black/ Latte Ivory/ Rum Latte Lift/ Rum Raisin/ 71 Lift Raisin Crush Ivory Rose Cream BCF IUR LPA RRC

73 MF MINIMIZER BRAS

This beautiful bra helps to minimize up to 1 1/2 inches. The lace detail at the neckline and the soft, luxurious fabric are comfortable while the cups provide a natural shape. You will love the adjustable straps for a customized fit.

Features/Benefits - Minimizes up to 1 1/2 inches - Gorgeous lace detail at neckline - Soft luxurious fabric for comfort - Cups minimize size but provide for a natural shape - Adjustable straps for a customized fit - Underwire

Fiber content : 90% Nylon, 10% Elastane / BOTTOM CUP 100% Nylon

Sizes : 34-42 C, D, DD; 36-42 DDD

Basic Colors :

Black White Cream Shaping Minimizer XBK 100 PLK LY0428

The Lilyette® by Bali® Beautiful Support Lace Minimizer bra minimizes up to 1 1/2 inches for better fitting clothes. Attractive all-over lace cups are beautiful in appearance while providing shape and support. It also features adjustable, wider set straps which help you feel more comfortable with all-day wear.

Features/Benefits - Minimizes up to 1 1/2 inches - Seamless 2-ply cups with coverage that works for variety of necklines - Built-up back for back smoothing comfort - All-over lace cups and sides help with shaping and support, giving a beautiful look - Minimizes size, not shape for better fitting clothes - Wider set straps for comfort - Adjustable straps for a customized fit - Underwire

Fiber content : BACK 79% Nylon 21% Elastane / CUP 87% Nylon 13% Elastane

Sizes : 34-42 C, D, DD

Basic Colors : Beautiful Support Lace Minimizer Bra LY0977 Black/ Champagne Champagne Shimmer Shimmer/ Pearl 72 C3Z HAI

74 MF MINIMIZER BRAS You will fall in love with the Bali® Passion for Comfort® Minimizer Underwire bra when you experience its comfortable everyday support. The hidden underwire is comfortable against your skin for a nice wearing experience

Features/Benefits - Underwire - Minimizes up to 1 1/2 inches - Hidden underwire helps provide a more comfortable fit - Pretty lace insets where cups meet straps - Back adjustable straps for customized fit

Fiber content : 76% Nylon, 24% Elastane

Sizes : 32-44 C, D, DDD; 36-44 G (XBK, GZM) 34-44 C, D, DDD; 36-44 G (100) 32-42 C, D, DDD (4OQ) 34-44 C, D, DDD (D9W, X1Z) 34-42 C, D, DD; 36-42 DDD (UN6) Bali Underwire Bra DF3385 Basic Colors :

Soft Taupe Rosewood Black/ White Black Hush Soft Taupe GZM Animal Nude 100 XBK Pink Chec 4OQ D9W UN6 X1Z

We have added freshness to the Lilyette® by Bali minimizer assortment. The new, Ultimate Smoothing minimizer features a stunning, modern lace design that complements the beauty of this minimizer. She will love the ultimate smoothing and support that she expects and trusts from Lilyette® by Bali.

Features/Benefits - Minimizes projection by up to 1 1” - Full coverage, seamed cups for extra shaping & support - Ultimate smoothing and support - Stunning lace cover - No slip, fully adjustable, convertible straps designed to stay in place - Unlined - Underwire

Fiber content : 77% Nylon, 23% Elastane

Sizes : 34-44 C, D, DD, DDD; 36-42 G

Basic Colors :

Ultimate Smoothing Minimizer Underwire LY0444 Black Pearl 73 XBK PLK

69 MF

SPECIALITY STRAPLESS MINIMIZER

The Lilyette® by Bali® Convertible Strapless With Foam Bra provides a secure fit with the Stay There Power® band while the seamless cups help to shape and support. For wardrobe flexibility you will love the 4-way convertible straps.

Features/Benefits - Strapless; Stay There Power® band gives a secure fit - 4-way convertible straps for wardrobe versatility - Molded, seamless cups provide shaping and support - Underwire

Fiber content : 76% Nylon, 24% Elastane

Sizes : 34-42 C, D, DD, DDD

Basic Colors :

Specialty Convertible Strapless With Foam Black Tailored Body Beige Underwire Bra V9Q Tailored LY0929 V9R

Stay cool and comfortable with the Lilyette® by Bali® Strapless Minimizer bra with its Coolform® lining. It minimizes up to 1 1/2 inches. The Stay There Power® band gives a secure fit while the 4-way convertible straps provide wardrobe versatility.

Features/Benefits - Minimizes up to 1 1/2 inches - Coolform® lining to keep you cool and comfortable - Stay There Power® band gives a secure fit - 4-way convertible straps for wardrobe versatility - Underwire

Fiber content : 81% Nylon, 19% Elastane

Sizes : 34-42 C,D, DD, DDD

Basic Colors :

Black 74 Specialty Convertible Strapless Minimizer Bra Body Blush XBK LY0939 BDB

76 MF WIREFREE BRAS

The Bali® Double Support® Spa Closure® Wirefree bra offers superb comfort and support. You will feel the added comfort with its gel-filled cushioned back closure plus you will love the beauty of the delicate lace print

Features/Benefits - Wirefree, Gel Spa Closure® for added comfort - Signature M-Frame™ cup design provides flexible support - Front adjustable straps create a personal fit - Stretch fabric that comfortably moves with you - Comfort-U® Design for stay-in place straps and back

Fiber content : 80% Nylon, 20% Elastane

Sizes : 34-44 B, C, D, DD; 36-44 DDD

Basic Colors :

Bali Wirefree Double Support Spa Closure Black White Soft Taupe DF3372 XBK 100 GZM

Find double support and comfort in our popular Double Support® Wirefree collection. Our signature M-Frame™ technology provides comfortable lift, customized fit and beautiful seamless support. The Bali® signature Comfort- U® Design ensures bra straps and back stay in place.

Features/Benefits - Signature M-Frame™ cup construction provides flexible support - Stretch fabric that moves comfortably with you - Front and fully adjustable straps for a personalized fit - Comfort-U® Design for stay-in-place straps and back

Fiber content : CUP 91% Nylon, 9% Elastane / BACK 92% Nylon, 8% Elastane

Sizes : 34-48 B, C, D, DD; 36-44 DDD (100) 34-40 B; 34-44 C, D, DD, DDD (XBK) 34-42 B, C, D, DD; 36-42 DDD (FZL)

Basic Colors :

Bali Passion for Comfort Wirefree Side Support& Smoothing Bra DF3820 Black White Light Beige 75 XBK 100 FZL

77 MF WIREFREE BRAS

The Bali® Double Support® Cotton Wirefree bra provides you all-over stretch cotton comfort while you experience the support you need. The Comfort-U® design for stay-put straps and back will also make you feel confident all day long.

Features/Benefits - All-over stretch cotton for all day comfort - Signature M-Frame™ cup design provides flexible support - Front adjustable straps create a personal fit - Comfort-U® design for stay-put straps and back - 2-ply fabric gives you double support

Fiber content : 86% Cotton, 14% Elastane

Sizes : 34-40 B; 34-42 C, D; 36-42 DD, DDD (100) 34-40 B; 34-42 C, DD; 36-42 DD (GCH, GZM)

Basic Colors :

Bali Wirefree Double Support Cotton Bra DF3036 Heather Grey White Soft Taupe GCH 100 GZM

78 MF