There's Nothing Like Waking Up With Hot Football in Your Cup
10.30.2018
A multigenerational family rises and shines on a Sunday morning to the smell of fresh coffee brewing and the promise of spending the day watching football in this spot by NFL Network for its Sunday morning football-focused talk show, NFL GameDay Morning.
The show debuted at the start of football season and on Sunday, Oct. 28, the NFL GameDay Morning team rose early to call NFL Network's exclusive live telecast of the Jacksonville Jaguars versus the Philadelphia Eagles live from London's Wembley Stadium. Rich Eisen, Steve Mariucci, Kurt Warner and Michael Irvin return to their regular 9 a.m. ET time slot on Sunday, Nov. 4.
The spot, titled "Heaping Cup," was created for NFL Network by Goodby Silverstein & Partners. To accompany it, NFL Network's brand marketing team also created limited edition commemorative coffee variety boxes offering four different blends that correspond to each of the show hosts' personalities, as well as a customized blend for the show itself.
​CREDITS
Agency: Goodby Silverstein & Partners
Client: NFL Network
Senior Vice President, Marketing: Julie Haddon
Vice President, Creative: Bill McCullough
Vice President, User Acquisitions/Marketing: Michael Steiner
Director of Marketing and Creative: Jason Trautwein
Director of Marketing Production: Tony Isetta
Director, Marketing: Rhett Nichols
Executive Producer, Digital Marketing: Chris Hill
Senior Producer: Paul Andraos
Writer/Producer: Joe Lovallo
Creative Manager: Sarah Schmidt
Assistant Creative Manager: Stephanie Ruiz
Marketing Manager: Alyse Brehm
Creative Coordinator: Jessica Herman
Chief Creative Officer: Margaret Johnson
Creative Director: David Suarez
Creative Director: Danny Gonzalez
Art Director: Brett Beaty
Copywriter: Ben Pfutzenreuter
Copywriter: Craig Shervin
Managing Partner: Leslie Barrett
Group Account Director: Theo Abel Account Manager: Clark Gieseke
Account Coordinator: Sarah Thomas
Director of Broadcast Production: Tod Puckett
Executive Producer: Matthew Winks
Head of Brand Strategy: Bonnie Wan
Senior Brand Strategist: Lucas Goodbody
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Anna Diokno
Production Company:Biscuit Films
Director: Aaron Stoller
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Mala Vasan
Editorial Company: Arcade
NY Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Producer: Adam Parker
Executive Producer: Crissy deSimone
Managing Partner: Damian Stevens
Music Company: Butter Music and Sound
Executive Producer: Annick Mayer
Executive Producer: Ian Jeffreys
Producer: Stone Irr
Composer: Andrew Sherman Audio Company: Lime Studios
Audio Mixer: Loren Silber
Audio Assistant: Amanda Hughes
Executive Producer: Susie Boyajan
Coloring Company: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny
Finishing/VFX Production: TimberCreative
Director/Partner: Jonah Hall
Creative Director/Partner: Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Lead Flame Artist: Chris HomelSr
Producer: Emily Avoujageli
Flame Assist: Brandon Harden
Flame Assist: Brack Hightchew
Comp Artists: Kelsey Napier