ANNUAL REPORT 2020 YEAR IN REVIEW FIRST YEAR ADMISSIONS (2019-2020) DIVERSITY Dear Colleagues, 28,523 ETHNICITY APPLIED ADMITTED ENROLLED It has been an interesting year for the Office of Undergraduate American Indian or APPLICATIONS Alaska Native 32 12 5 Admissions. What began as a typical recruitment cycle quickly APPLIED APPLIED Asian 2,870 1,781 736 pivoted into new and uncharted territory with a global 11,146 17,035 African-American 2,567 787 345 pandemic, redirecting our efforts into a virtual environment 13,653 Hispanic 2,278 1,017 399 and a change in leadership at the Director level. With this said, ADMITTED ADMITTED ADMITTED Multi-Racial 1,142 538 245 we’ve successfully recruited and enrolled an outstanding class 4,903 8,739 of students, welcoming 5,625 first year students and 1,615 Pacific Islander 13 4 1 transfer students for summer/fall 2020. 5,625 ENROLLED ENROLLED White 17,216 8,821 3,821 DAVID R. GRAVES ENROLLED 2,059 3,561 Non-Reported 355 207 62 In 2019-2020 we served students through events and programs, Interim Senior Executive Director TOTAL 26,473 13,167 5,614 printed and electronic collateral, and a variety of Zoom meetings and webinar opportunities. The Undergraduate Admissions and New Student Orientation teams collaborated with campus partners and community members to intentionally connect ADMITTED STUDENTS MIDDLE-50% ENROLLED STUDENTS MIDDLE-50% with students and enroll a first year class that is diverse and academically exceptional. 3.94-4.21 7-12 30-34 1310-1460 3.92-4.14 7-11 29-33 1280-1430 Core GPA AP, IB or DE ACT SAT Core GPA AP, IB or DE ACT SAT We would like to thank you for your support in this last Courses Courses year and we look forward to working with you to recruit and welcome students in this next year.
Thank you and go Dawgs!
David R. Graves Amanda R. Sale, Ph.D. AMANDA R. SALE, Ph.D. Interim Executive Director TOP FEEDER COUNTIES TOP FEEDER STATES Fulton Cherokee Texas New York Gwinnett Hall North Carolina South Carolina Cobb Chatham Virginia Tennessee ABOUT ADMISSIONS Forsyth Oconee Florida California DeKalb Fayette Maryland New Jersey
During the first year admission review process, our initial focus is on academics with a detailed analysis of core grades and grade trends, a student’s curriculum and SAT/ACT scores. For a majority of files Admissions will also perform a whole student review, looking at a TRANSFER ADMISSIONS student’s intellectual and creative pursuits, an understanding and respect for others and their significant commitment to citizenship through public service, school activities, community involvement, leadership, and family. In addition, we will also look at their ability TOP FEEDER SCHOOLS to communicate through the short essays and other writing sections, 2,873 University of North Georgia Georgia Gwinnett College evidence of integrity and personal maturity, recommendations from APPLICATIONS Georgia State University Abraham Baldwin Agricultural College counselors and teachers and any other information in the file. In APPLIED APPLIED Kennessaw State University Valdosta State University other words, we will look at everything in the student’s application in 1,482 1,383 Augusta University Georgia College & State University order to make a majority of our decisions. 2,207 ADMITTED Georgia Southern University University of West Georgia ADMITTED ADMITTED 1,110 1,092
1,615 ENROLLED ENROLLED 50 12 49 ENROLLED 825 786 + full-time student student 100,000 staff workers volunteers Credit Hours Transferred
* All numbers & data captured in this report are as of September 1 * All numbers & data captured in this report are as of September 1 * Numbers may not equal 100% because of non-responders * KEY ADMISSIONS PROGRAMS RECRUITMENT
Gear Up for High School & College Peach State Tour Gear Up 4 High School & Gear Up 4 College are designed to The Peach State Tour is a month-long series of events educate eighth-graders and their parents on the transition throughout August and September that brings admissions to high school, the college admissions process and engage and financial aid information from the University of with current UGA students through programming made Georgia, Georgia State University and Georgia Tech to On-Campus Events available in both English and Spanish. within 50 miles of every Georgian. 115
Total Student Total Total Student & Counselor Total Programs Attendance Attendance Programs Attendance Attendance 905 Off-Campus Events 16 300 350+ 46 2,784 5,301
Community Based Organization Partnerships Road Dawgs 23,549 With a new Assistant Director for Community Engagement, Road Dawgs is a partnership with the Office of the Campus Visit Guests our office has yielded partnerships with nonprofits and President and the Office of Institutional Diversity where Community Based Organizations throughout the Metro UGA students use their spring break to travel across Atlanta area that included college readiness workshops, Georgia to talk with middle and high school students about campus visits, and relationship building initiatives with the collegiate experience. Campus Visit organizational leadership. 465 Programs
Total Student Total HS & Student Attendance 13,003 Programs Attendance MS Visited from Spring 2019 College Fairs All Georgia Counties 201 Pairs of were visited between 18 355 7 725 socks sent to Admitted 2017-2019 UGA Director’s Cup High School First year Atlanta Public School Partnership Students Each year the Office of Undergraduate Admissions presents 536 This partnership creates connections with high school Visits students who may not be considering UGA for their college a Georgia high school with the UGA Director’s Cup, an award education and provides opportunities for professional to acknowledge the high schools whose students have development for APS counselors and administrators. earned the highest cumulative GPA at the completion of their first year. High schools enrolling 10 or more students Yield postcards in the first year class are eligible for consideration. 20 15,5192,214 written by Staff Number of States Visited Total Students APS Schools Student Events Per Event Per Event 2017 2018 2019 Whitewater Madison County Winder-Barrow 4 75 13 High School High School High School PIVOT TO ONLINE
Daily Dawg Bytes Virtual Campus Visit Experience GIVE THAT DAWG A BONE Due to the impacts of COVID-19 and the cancellation of our on- In addition to the cancellation of our campus yield events, the campus yield events, New Dawgs and Georgia Scholar Days, in-person campus visit experience moved online. Our Virtual 9,713 our team was faced with the challenge of creating a unique CVE reviews the admissions process, answers questions from virtual experience. Utilizing Zoom Webinar platform, students students and provides an overview on what UGA has to offer. The UGA Alumni-Admissions partnership continues to be a successful relationship Postcards Sent to Admitted heard from current UGA students, Admissions, Financial The Virtual CVE between the UGA Alumni Association and the Office of Undergraduate Admissions. Prospective Students Aid, Housing and concludes with a This year completes the 10th year of the “Give That Dawg a Bone” Alumni Card Orientation about virtual tour of the Writing Campaign. With key partnerships established with UGA Alumni Affinity the next steps to join Athens campus from Groups, including the Black Alumni Leadership Council and a database of UGA our Bulldog Family. Total Total member of the UGA Total Total Alumni, we were able to reach students in 49 states with alumni volunteers 318 Sessions Attendance Visitors Center. Programs Attendance writing from 32 different states across the country. Alumni Volunteers 24 2309 32 2415
* All numbers & data captured in this report are as of September 1 * All numbers & data captured in this report are as of September 1 ORIENTATION COLLATERAL & COMMUNICATIONS
Larry Cloud joined as the Director of New Student Orientation in December 2019, working with his staff to The Office of Undergraduate Admissions Communications and Marketing efforts is a multi-channel approach, offer incoming first year and transfer students an orientation experience during unprecedented times. The spanning across print media, email, social media and digitial web presence. These efforts, combined with NSO team pivoted the Summer Orientation experience from in-person delivery to a series of virtual events. in-person recruitment, allows us to best communicate with students through their preferred means. This drastic shift focused on a mixture of asynchronous learning modules and synchronous interactions with Orientation Leaders and Advisors through Zoom and Zoom Webinar. PRINTED COLLATERAL SOPHOMORE/JUNIOR SEARCH VENDOR PARTNERSHIPS The Office of Undergraduate Admissions We partner with Fire Engine Red to We have several vendor partnerships prints over 80,000 copies of four key communicate with approximately to showcase UGA on electronic pieces of printed collateral: Fast Facts 150,000 prospective sophomores and platforms including Carnegie Dartlet’s Brochure, Scholarships Overview, AP/ juniors, focusing on both email and CollegeXpress, Cappex, and Hobson’s IB/DE Overview, and Majors Brochure. print communication to encourage Naviance. further interest and applications to 320 Total Number of Small Groups UGA. 7,544 150,000+ 32,500+ Students Served Students Served Total Number of Students Dawg Talk 2 19 60 Webinars Undergraduate Admissions APP GENERATION CAMPAIGN YIELD CAMPAIGN UNDERREPRESENTED STUDENT Total Student Panels Our first year app generation campaign is a Our first year yield campaign targets CAMPAIGN series of 9 emails and videos that represent students by sharing stories of real UGA A first for our office this past year, our Podcast Staff key University messaging points, a website students and their experiences while Underrepresented Student Campaign landing page to draw students to apply, honing in on elements that make UGA consisted of three postcard mailers and social media campaign that reinforces unique, in addition to a corresponding 823 Listens Orientation during the fall application season that and highlights those messages. landing page. 16 Leaders highlighted successful current and 1,871 former UGA students from diverse Instagram Live backgrounds. Sessions Grad Interns Number of Webinar 8 3 Questions Answered 1,051,897 29% 150,285 69% Emails Sent Open Rate Emails Sent Open Rate 13,094 4,664 Total Postcards Sent Number of Webinar Attendees SOCIAL MEDIA ADMISSIONS WEBSITE AVERAGE STUDENT Social Media plays a vital component In July 2019, the Office of Undergraduate INTERACTION/TOUCHPOINTS in our recruitment process, with Admissions website underwent a utilization of both student-generated complete overhaul, which helped better We communicate with students content that shares the UGA student- bring the website into UGA brand regularly through email and print SCHOLARSHIPS experience as well as providing standards and optimize the content to collateral, with a mix of overall UGA procedural updates regarding key dates reduce the number of student questions. and procedural messaging. Student 2,639 and deadlines. communication can begin as early as Scholarships Awarded Sophomore year, but ramps up in a In today’s economic environment, families are more concerned than ever with prospective student’s junior and senior the cost of higher education. The University of Georgia continues to be one of the year. best buys among colleges, especially when rankings consider both the low cost 9,680 of attendance and the high quality of education received. Most academic (merit- Unique Followers based) scholarships for first year students are awarded during the admissions $20.4mil process. Please visit admissions.uga.edu/scholarships for more information Scholarship Dollars awarded about our scholarship programs. 86 through scholarships and scholarships and waivers 10,330 1.2mil Average Number of Unique Followers Unique Pageviews Student Interactions
* All numbers & data captured in this report are as of September 1 * All numbers & data captured in this report are as of September 1 WEB APPLY.UGA.EDU [email protected]
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