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Home , Auckland CBD

’s city fringe 18-PRO-1440 ECONOMIC DEVELOPMENT ACTION PLAN NOVEMBER 2017

OUR OPPORTUNITIES OUR ROLE Urban living Local economic development brings together a range The city fringe is home to a growing number of of players to build up the economic capacity of a local residents and businesses looking for a stimulating area and improve its economic future and quality of inner city location. Architecturally significant mixed life for individuals, families and communities. use developments see residential and commercial sit The local boards of are in a unique comfortably side by side. This combined with leading position to understand their local economy, work edge place making make this ’s most with the local business community, facilitate growth desirable inner city life style opportunity. in industries in which their area has a competitive Exciting industries advantage, and advocate or catalyse activities for Active progression of precinct plans for city fringe local economic development. provide significant opportunities to attract For economic development in the city fringe, more investment into the area as a place to work and live. The city fringe has strengths in professional the role of the Waitematā Local Board is to: services, healthcare and social assistance, creative Lead by funding investments that stimulate OUR VISION DESIRED OUTCOMES industries and ICT which can be built on through economic activity innovation and exports. Auckland’s city fringe Thriving communities Enable by partnering with important entities Vibrant, connected, healthy and thriving businesses Inclusive communities that are vibrant, healthy

Skills and employment to help them create more economic activity through and communities. and connected. The city fringe borders two of New Zealand’s best their respective efforts universities. Businesses can draw upon these as resources Placemaking Advocate by using the board’s strategic relationship together with the well-educated, skilled local workforce Attractive and versatile public spaces that meet with Auckland Council and other city fringe stakeholders where a high proportion of residents have a university our communities’ needs. degree or are working towards one. to influence greater investment into the city fringe. The natural environment Retail, hospitality and tourism The natural environment is valued, protected The city fringe boasts a range of high value, interesting and enhanced. retail and hospitality precincts offering diverse entertain and leisure experiences. Bordering Auckland’s CBD, this Built environment opportunity is accessible for locals and visitors alike. A high-quality built environment that embraces our heritage. Ease of movement Over the coming decade the city fringe will see Accessibility significant improvements in transport infrastructure. An accessible, connected and safe transport network Most importantly, the , due for completion with well-designed streets. in 2020, will transform the connectedness of the city fringe for the growing number of businesses Strong economy and residents which call the area home. An innovative, productive and resilient local economy. DESIRED OUTCOME 1: THRIVING COMMUNITIES DESIRED OUTCOME 3: THE NATURAL ENVIRONMENT DESIRED OUTCOME 6: STRONG ECONOMY Inclusive communities that are vibrant, healthy and connected The natural environment is valued, protected and enhanced An innovative, productive and resilient local economy

Initiative Priority Key relationships Measurement Initiative Priority Key relationships Measurement Initiative Priority Key relationships Measurement 1.1 Enable events and promotions Ongoing BIDs, ATEED City fringe events 3.1 Advocate for a low-carbon community 1 BIDs, Auckland Knowledge 6.1 Enable business intelligence 1 BIDs, AT, Auckland Programme to Business associations – Energise the city strategy adopted Share knowledge on more efficient energy and Council, Auckland shared via Support the collection of city fringe Council, Business produce business fringe through supporting our business for major events resource use, waste minimisation and sustainability. Chamber of events, economic data for BIDs and business Intelligence insights regularly Commerce, Low educational Provider and to distribute associations to leverage, and run events that Encourage and show case innovative business associations. Carbon Network resources and findings to emphasise an area’s unique character and solutions to this and community projects, Leverage this data to gain further insights new relationships relevant attractions, acting to protect, enhance and that reduce carbon use. about the city fringe economy. celebrate them. organisations ATEED & AT – Collaborate with ATEED major 6.2 Enable partnerships 2 BIDs, Auckland # joint initiatives events and Auckland Transport to maximise DESIRED OUTCOME 4: BUILT ENVIRONMENT to leverage resources Chamber of undertaken the economic benefits for the city fringe of Commerce, EMA, A high-quality built environment that embraces our heritage Broker partnerships between businesses, events such as the Pasifika Festival, , business associations, industry organisations, social enterprise the Domain and waterfront events. social enterprises, property developers, Auckland, Akina, Initiative Priority Key relationships Measurement Event planning – Assist event planners to educational institutions and council to share AUT, Auckland navigate the local government terrain to ensure 4.1 Advocate for minimisation 1 CRL Ltd, AT, MoU with CRL resources and support each other. of disruption Utilities, Auckland Ltd and utilities the event planning and funding process is as 6.3 Enable partnerships for research 2 AUT, Auckland # joint initiatives easy as possible and events are successful. Advocate for mitigation of disruption: Council, ATEED, companies Link city fringe businesses with Auckland University, BIDs undertaken Champion a best practice approach to BIDs 1.2 Enable city fringe identity 1 Online Use of University and AUT ‘s research capabilities. Initiate the design of a city fringe communications communications mitigating business disruption caused partner platform by infrastructure projects. Continue to build the relationship between communications platform which publicises tertiary providers and businesses. upcoming events, connects businesses and Communicate impacts to businesses, customers, showcases achievements, informs residents and commuters and proactively 6.4 Enable social innovation 2 Uptown, other Local Board on topical issues such as infrastructure work alongside them to develop innovative Act as a connector between council, council BIDs, Council presentation disruptions and strengthens the identity approaches that minimise disruption. controlled organisations, businesses and Controlled by social Organisations, enterprise,social of the city fringe. 4.2 Advocate for residential development 2 Panuku, Meet with social innovators. social enterprise enterprise centre 1.3 Enable connections to funding / 2 Auckland Council, # successful Auckland Council, developers Raise awareness about social innovation Ensure new developments provide a range Auckland, Akina, of excellence procurement opportunities funding partners grants supported Developers to discuss through presentations at local board workshops. of housing types and meet resident’s needs ATEED underway Facilitate business associations, through . Support the formation of a social innovation social enterprises and other local board Encourage more high-quality medium-high centre of excellence as a key focus. partners access to funding platforms and density residential and mixed use including Help to build a social innovation eco-system, procurement opportunities provided by city fringe student accommodation. including infrastructure such as seed funding the wider Auckland Council and other / investment, online platforms, market funding partners. places, co-working spaces and a recognition 1.4 Enable creative communities Ongoing BIDs, Auckland # creative events DESIRED OUTCOME 5: ACCESSIBILITY programme. Council activation in public spaces Encourage creativity in city fringe An accessible, connected and safe transport network with well-designed streets 6.5 Enable greater business support 1 BIDs, Auckland Business support communities through ease of availability team, Studio One Work with partners such as the Auckland Chamber of line created & of public spaces for activation and aiding in Toi Tū Initiative Priority Key relationships Measurement Chamber of Commerce, EMA and ATEED Commerce, EMA, gaps identified the navigation of relevant consent processes. Social Enterprise with ATEED 5.1 Enable connectivity to Parnell Train Station 1 University Increased to deliver greater business support to the city fringe. Auckland, Akina, Support , Parnell of Auckland, station use ATEED Business Association and other stakeholders Parnell Business Campaign for a single point of contact for DESIRED OUTCOME 2: PLACEMAKING to improve Parnell Train Station’s Association, AT, city fringe businesses wanting to access Attractive and versatile public spaces that meet our communities’ needs connections with the city through safe, KiwiRail regulatory services at Auckland Council. well-lit biking and walking paths. 6.6 Enable the Grey Lynn business 1 Grey Lynn Strategic plan Initiative Priority Key relationships Measurement Promote the station’s use for events association Business developed Association, 2.1. Lead space activation 1 BIDs, CRL Ltd Agreements and activities. Support the development of a new strategic plan for the GLBA that sets KPIs to deliver Auckland Council Encouraging residents and visitors to linger urban design made re site 5.2 Enable improved relations 1 AT, BIDs MoU with AT on Grey Lynn specific projects and fund Strategic Broker and connect with the environment and each team redevelopment with Auckland Transport their performance. other (Ponsonby Park) and the city fringe Encourage a holistic approach to commercial centres. infrastructure and roading changes in the The City Rail Link presents opportunities city fringe e.g. memoranda of understanding to redevelop sites once they are no longer between stakeholders. required for the build. Advocate to Auckland Transport to improve 2.2 Advocate for local area plans 1 Uptown BA, K’Rd Plan outcomes the accessibility and connectivity of the transport network, including prioritising Advocate for local plans: Support Uptown BA, Auckland achieved public and active transport, safe and and K’Road business associations to ensure Council convenient connections in and through ideal outcomes from the Newton and Eden the area and for a rapid Terrace plan and the Karangahape Road plan. transit crossing to the North Shore. 2.3 Advocate for a Parnell Plan to be developed 1 Parnell BA, Local plan in Campaign for the connection of cycle Advocate for Parnell plan: Support the Auckland Council place ways from the top of - Parnell Business Association to successfully Grafton Gully to Upper Symonds Street / secure a local plan for Parnell. Karangahape Road.