PERFUME LUNA PERFUME

Perfume is a bottle of liquid with an agreeable scent which can bring people an pleasant feeling.

A MODERN PERFUME = Fragrant Essential Oil + Aroma Compounds + Fixatives There are lots of different perfume in the world. And each of them has their own special and pretty bottle. FRAGRANCE CONCENTRATION GUIDE

Eau Fraiche (Usually 3% or less perfume oil) Eau de Cologne (EDC) (2 - 4% perfume oil) Eau de Toilette (EDT) (5 - 15% perfume oil) Eau de Parfum (EDP) (15 - 20% perfume oil) PARFUM or Perfume. (15 - 30% referred to as extract)

Eau Fraiche usually for man’s perfume while for Lady’s perfume in store, most of them are Eau de Perfume. NOTES FOR PERFUME

Top Notes - Head Notes Lighter & Volatile Aromas

The first scent impression of a fragrance once it has been applied to the skin.

Middle Notes - Heart Notes K S They are evident from the start, but will take 10-30 E U minutes to fully develop on the skin. Y C They are the notes that classify the fragrance family. C T E O S S Base Notes - last longest & fixatives

With the greatest molecular weight, They help slow down the evaporation rates fo the lighter notes, giving the fragrance holding power. FRAGRANCE FAMILIES

Fragrance families are classification systems that assign individual fragrances into group based on their predominant characteristics. It’s the most important element for Medium Notes.

The most popular theory for fragrance families is from Michael Edwards’s “Fragrance wheel”.

4 major categories from Fragrance Wheel are Fresh, Floral, Oriental, Woody.

Knowing the Fragrance Families are an efficient way for people to distinguish an perfume. With different fragrant family, the perfume’s scents changes. Commonly Used Decant Sizes

3.4oz 100ml 1.7oz 50ml 1oz 30ml 1/2oz 15ml 1/3oz 10ml 1/4oz 7.5ml 1/6oz 5ml These 5 sizes are mostly saw in stores. Besides the stand size for every perfume is 1/32 oz 1/16oz 2ml 1/32oz 1ml How to apply perfume?

Cloud of scent or targeted sprays? Not so good. If walk through the cloud of scent, not much perfume lands on skin, where it can warm and develop/

Conventional application of pure perfume Behind the ears The nape of the neck The insides of wrists, elbows and knees

(Those pulse point will keep warm the perfume and release fragrance continuously.)

Time for application of perfume The modern industry encourages: Lightly scented products - for the morning Eau de toilette - in the afternoon Perfume - in the evening

Spray on clothing? No. Perfume can stain some fabrics Why people use the perfume?

Uplift my mood / elevate anything was doing Does a famous perfume suit To be more aware of myself in a positive manner everyone? Smell good / make people feel confident / attract attention Not 100 percent suit / always try before buy one Perfume smell different on different people for chemistry affects How could people choosing the right perfume?

1/ Define your budget / prefer size Is it the perfume good to 2/ Remember what particular essence people need human body? 3/ Check before buying No every perfume is good. Some evidence show that certain chemicals found in perfume are toxic. And in some cases, an How could people storage excessive use of perfume will cause perfume? allergic reactions of skin.

Room temperature / out of sunlight / cool / dark area

LADY’S PERFUME MAN’S PERFUME

COLD TONE (BLACK/ GRAY/ COLOUR CLOURFUL BROWN/ BULE)

SOME HAS ONE SINGLE MAN/ CHARACTOR USUALLY ONE SINGLE LADY SOME HAS A COUPLE

WITH ONLY ONE PEOPLE, MORE FOCUS ON LADY’S EXPRESS MAN’S ATTRACTED PERSONALITY AND BY USING THE POINT SUCH AS CALMNESS, CONTENT PERFUME, LADY WILL BE MORE HANDSOME, RELIABLE. ATTRACTIVE. WITH A COUPLE, MORE FOCUS ON MAN’S ATTRACTION.

MARKET HAS MORE CATEGROIES HAS LESS CATEGORIES