P er fu me you r w or ld
RANKING P er fu me you r w or ld
UNISEX
39 million € WOMEN +5,1% vs 2016 MEN
811 million € 501,4 million € - 2,5% vs 2016 - 0,7% vs 2016
TOTAL
1 351,4 million € in 2017 - 1% vs 2016
2 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY La Vie Est 1 LANCÔME L’Oréal 2012 3,1 1 Floriental Woody Belle Coco 2 CHANEL Chanel 2001 2,3 2 Chypre Fruity Mademoiselle 3 Alien MUGLER Clarins 2005 2,0 3 Floral Woody
4 Trésor LANCÔME L’Oréal 1990 2,0 5 Floral Fruity
5 Chanel N°5 CHANEL Chanel 1921 1,9 4 Floral Aldehydic
6 Sun JIL SANDER Coty 1989 1,7 6 Floral Floral
7 CK One CALVIN KLEIN Coty 1994 1,6 8 Citrus Floral
8 Chloé CHLOE Coty 2007 1,4 10 Floral Floral
9 Gabrielle CHANEL Chanel 2017 1,4 NEW Floral Green
10 J’adore CHRISTIAN DIOR LVMH 1999 1,3 9 Floral Fruity
Lacoste Pour 11 LACOSTE Coty 1999 1,3 11 Floral Green Femme
12 Sì GIORGIO ARMANI L’Oréal 2013 1,2 12 Chypre Fruity
13 She EMPORIO ARMANI L’Oréal 1998 1,1 15 Floriental Powdery JEAN PAUL 14 Scandal Coty 2017 1,1 NEW Oriental Edible GAULTIER Boss The 15 HUGO BOSS Coty 2016 1,0 7 Floral Fruity Scent
4 P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 Ma Vie HUGO BOSS Coty 2014 1,0 13 Floral Floral
17 Lady Million PACO RABANNE Puig 2010 1,0 14 Floral Woody
18 Light Blue DOLCE & GABBANA Shiseido 2001 1,0 16 Floral Woody Hypnotic 19 CHRISTIAN DIOR LVMH 1998 0,9 18 Oriental Ambery Poison YVES SAINT 20 Black Opium L’Oréal 2014 0,9 19 Floriental Ambery LAURENT 21 Jil Sander Eve JIL SANDER Coty 2011 0,8 17 Chypre Floral
22 Eternity CALVIN KLEIN Coty 1988 0,8 22 Floral Floral
23 Olympéa PACO RABANNE Puig 2015 0,8 20 Floriental Woody
24 Angel MUGLER Clarins 1992 0,8 21 Oriental Edible Chance Eau 25 CHANEL Chanel 2010 0,8 24 Floral Fruity Tendre
26 Tiffany & Co TIFFANY & CO Coty 2017 0,7 NEW Chypre Floral
Because It’s 27 EMPORIO ARMANI L’Oréal 2017 0,7 NEW Floral Fruity You Chance Eau 28 CHANEL Chanel 2007 0,7 29 Citrus Floral Fraîche 29 The One DOLCE & GABBANA Shiseido 2006 0,7 45 Floral Woody
30 Joop! Le Bain JOOP! Coty 1989 0,6 27 Floriental Powdery
5 P er fu me you r w or ld
TOP 30 IN TOP 30 OUT
N°9 N°14 N°26 N°32 N°33 N°37
Gabrielle Scandal Tiffany & Co For Her Armani Code Classique CHANEL JEAN PAUL GAULTIER TIFFANY & CO Narciso RODRIGUEZ GIORGIO ARMANI JEAN PAUL 2016: 30th 2016: 26th GAULTIER 2016: 28th
N°27 N°29 N°84 N°39
Because It’s You The One Be Delicious Chanel N°5 L’Eau EMPORIO ARMANI DOLCE & GABBANA DKNY CHANEL 2016: 45th 2016: 25th 2016: 23rd
6 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
Floriental 17,8%
Floral 54,6% OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES Chypre 13,7% 25% 24% 23%
Oriental 7,7%
Citrus 7% 6,3% 5% 5% 5% 5%
7 P er fu me you r w or ld
TOP 30 GROUPS
L'Oréal 24,6%
Coty 32,8%
Chanel 19,4% Shiseido 4,6%
Puig 4,9% LVMH Clarins 6,0% 7,7%
8 P er fu me you r w or ld
TOP 5 WOMEN
2016 2016 2016 N°1 N°2 N°3
La Vie Est Belle Coco Mademoiselle Alien LANCÔME CHANEL MUGLER 22 million euros 16,4 million euros 14,4 million euros (+2,9% vs 2016) (-6,5% vs 2016) (-5,8% vs 2016)
2016 2016 N°4 N°5
Trésor Chanel N°5 LANCÔME CHANEL 14,4 million euros 13,7 million euros (+2,3% vs 2016) (-8% vs 2016) 9 P er fu me you r w or ld
N°1 La Vie Est Belle LANCÔME
FLORIENTAL WOODY
Orange Blackcurrant Pear
Vanilla Tonka Bean Patchouli
Launched in 2012
10 P er fu me you r w or ld
N°2 Coco Mademoiselle CHANEL
CHYPRE FRUITY
Orange Mandarin Bergamot
Rose Jasmine
Vanilla Patchouli White Musk
Launched in 2001
11 P er fu me you r w or ld
N°3 Alien MUGLER
FLORAL WOODY
Almond
Jasmine Orange Blossom
Vanilla Heliotrope Sandalwood Launched in 2005
12 P er fu me you r w or ld
N°4 Trésor LANCÔME
FLORAL FRUITY
Bergamot
Rose Violet Jasmine Peach
Amber Vanilla Sandalwood
Launched in 1990
13 P er fu me you r w or ld
N°5 Chanel N°5 CHANEL
FLORAL ALDEHYDIC
Bergamot Aldehydic Notes
Rose Orris Jasmine Neroli
Vetiver Sandalwood Oak Moss
Launched in 1986
14 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 Boss Bottled HUGO BOSS Coty 1998 6,7 1 Woody Fruity
2 Cool Water DAVIDOFF Coty 1988 3,9 2 Fougere Woody
3 Sauvage CHRISTIAN DIOR LVMH 2015 3,2 6 Fougere Aromatic
4 1 Million PACO RABANNE Puig 2008 3,2 3 Woody Oriental
5 Le Mâle JEAN PAUL GAULTIER Coty 1995 2,9 4 Fougere Ambery
6 Bleu CHANEL Chanel 2010 2,8 7 Woody Aromatic
7 Joop! JOOP! Coty 1989 2,6 8 Fougere Oriental
8 Boss The Scent HUGO BOSS Coty 2015 2,5 5 Woody Fruity
9 Hugo HUGO BOSS Coty 1995 2,2 11 Fougere Fruity Terre 10 HERMÈS Hermès 2006 2,1 12 Woody Spicy D’Hermès
11 Armani Code ARMANI L’Oréal 2004 2,1 9 Woody Oriental
12 Sun Men JIL SANDER Coty 2002 2,0 10 Aromatic Spicy Allure Homme 13 CHANEL Chanel 2004 1,8 14 Woody Citrus Sport Stronger With 14 EMPORIO ARMANI L’Oréal 2017 1,6 NEW Fougere Woody You 15 Invictus PACO RABBANE Puig 2013 1,5 13 Woody Marine
16 P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 Acqua Di Gio ARMANI L’Oréal 1996 1,3 15 Citrus Marine
17 Fahrenheit CHRISTIAN DIOR LVMH 1988 1,1 16 Floral Woody
18 Wow! JOOP! Coty 2017 1,0 NEW Oriental Fougere
19 Only The Brave DIESEL L’Oréal 2009 1,0 17 Fougere Ambery
20 Lui EMPORIO ARMANI L’Oréal 1998 0,9 21 Citrus Aromatic
21 Jump JOOP! Coty 2005 0,8 24 Aromatic Fougere
22 Pure XS PACO RABANNE Puig 2017 0,7 NEW Oriental Aromatic
23 L’Eau D’Issey ISSEY MIYAKE Shiseido 1994 0,7 22 Citrus Aqueous
24 Joop! Go JOOP! Coty 2006 0,7 23 Woody Aromatic Boss Bottled 25 HUGO BOSS Coty 2016 0,7 19 Aromatic Fougere Unlimited
26 Allure Homme CHANEL Chanel 1998 0,7 26 Woody Oriental
27 Aventus CREED Creed 2010 0,7 32 Woody Fruity Boss Bottled 28 HUGO BOSS Coty 2017 0,6 NEW Oriental Spicy Tonic 29 The One DOLCE & GABBANA Shiseido 2008 0,6 27 Woody Ambery
30 Eros VERSACE Shiseido 2012 0,6 42 Aromatic Fougere
17 P er fu me you r w or ld
TOP 30 IN TOP 30 OUT
N°14 N°18 N°22 N°32 N°33 N°34
Stronger With You Wow! Pure XS Armani Code Profumo Boss Orange Eternity EMPORIO ARMANI JOOP! PACO RABANNE GIORGIO ARMANI HUGO BOSS CALVIN KLEIN 2016: 18th 2016: 25th 2016: 29th
N°27 N°28 N°30 N°44 N°49 N°59
Aventus Boss Bottled Tonic Eros Wanted L’Homme 1 Million Privé CREED HUGO BOSS VERSACE AZZARO PRADA PACO RABANNE 2016: 32nd 2016: 42nd 2016: 20th 2016: 28th 2016: 59th
18 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
Fougere 32,7%
Woody 47,7%
OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES
25% 23%
Aromatic 7,7% 16% 12% Citrus 5,5% 9% 7% 6% Floral Oriental 3% 2,1% 4,3%
19 P er fu me you r w or ld
TOP 30 GROUPS
L'Oréal 13,0%
17% 10%
Puig 10,2% 10%
Coty 50,0% 10%
Chanel 10,0%
7% 40%
3%
3% LVMH 8,1%
Hermès Creed Shiseido 3,9% 1,3% 3,6%
20 P er fu me you r w or ld
TOP 5 MEN
2016 2016 2016 N°1 N°2 N°3
Boss Bottled Cool Water Sauvage HUGO BOSS DAVIDOFF CHRISTIAN DIOR 27,8 million euros 16 million euros 13,4 million euros (+4,9% vs 2016) (-2,7% vs 2016) (+10,4% vs 2016)
2016 2016 N°4 N°5
1 Million Le Mâle PACO RABANNE JEAN PAUL GAULTIER 13,4 million euros 12 million euros (+2,2% vs 2016) (-4,7% vs 2016) 21 P er fu me you r w or ld
N°1 Boss Bottled HUGO BOSS
WOODY FRUITY
Apple Bergamot
Cinnamon Geranium
Vanilla Vetiver Cedarwood Sandalwood
Launched in 1998
22 P er fu me you r w or ld
N°2 Cool Water DAVIDOFF
FOUGERE WOODY
Mint Coriander Lavender
Marine Notes Geranium
Amber Oak Moss Cedarwood
Launched in 1988
23 P er fu me you r w or ld
N°3 Sauvage CHRISTIAN DIOR
FOUGERE AROMATIC
Bergamot Pink Pepper Pepper Elemi
Lavender Geranium
Vetiver Patchouli Cedarwood
Launched in 2015
24 P er fu me you r w or ld
N°4 1 Million PACO RABANNE
WOODY ORIENTAL
Mandarin Grapefruit Mint
Cinnamon Rose
Vanilla Amber Tonka Bean Patchouli
Launched in 2008
25 P er fu me you r w or ld
N°5 Le Mâle JEAN PAUL GAULTIER
FOUGERE AMBERY
Bergamot Peppermint
Lavender Cinnamon
Amber Vanilla Tonka Bean Cedarwood
Launched in 1995
26 P er fu me you r w or ld
Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com