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Fine Fragrance Ranking 2017

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P er fu me you r w or ld RANKING P er fu me you r w or ld UNISEX 39 million € WOMEN +5,1% vs 2016 MEN 811 million € 501,4 million € - 2,5% vs 2016 - 0,7% vs 2016 TOTAL 1 351,4 million € in 2017 - 1% vs 2016 2 FINE P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY La Vie Est 1 LANCÔME L’Oréal 2012 3,1 1 Floriental Woody Belle Coco 2 CHANEL Chanel 2001 2,3 2 Chypre Fruity Mademoiselle 3 Alien MUGLER Clarins 2005 2,0 3 Floral Woody 4 Trésor LANCÔME L’Oréal 1990 2,0 5 Floral Fruity 5 Chanel N°5 CHANEL Chanel 1921 1,9 4 Floral Aldehydic 6 Sun JIL SANDER Coty 1989 1,7 6 Floral Floral 7 CK One CALVIN KLEIN Coty 1994 1,6 8 Citrus Floral 8 Chloé CHLOE Coty 2007 1,4 10 Floral Floral 9 Gabrielle CHANEL Chanel 2017 1,4 NEW Floral Green 10 J’adore CHRISTIAN DIOR LVMH 1999 1,3 9 Floral Fruity Lacoste Pour 11 LACOSTE Coty 1999 1,3 11 Floral Green Femme 12 Sì GIORGIO ARMANI L’Oréal 2013 1,2 12 Chypre Fruity 13 She EMPORIO ARMANI L’Oréal 1998 1,1 15 Floriental Powdery JEAN PAUL 14 Scandal Coty 2017 1,1 NEW Oriental Edible GAULTIER Boss The 15 HUGO BOSS Coty 2016 1,0 7 Floral Fruity Scent 4 P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 16 Ma Vie HUGO BOSS Coty 2014 1,0 13 Floral Floral 17 Lady Million PACO RABANNE Puig 2010 1,0 14 Floral Woody 18 Light Blue DOLCE & GABBANA Shiseido 2001 1,0 16 Floral Woody Hypnotic 19 CHRISTIAN DIOR LVMH 1998 0,9 18 Oriental Ambery Poison YVES SAINT 20 Black Opium L’Oréal 2014 0,9 19 Floriental Ambery LAURENT 21 Jil Sander Eve JIL SANDER Coty 2011 0,8 17 Chypre Floral 22 Eternity CALVIN KLEIN Coty 1988 0,8 22 Floral Floral 23 Olympéa PACO RABANNE Puig 2015 0,8 20 Floriental Woody 24 Angel MUGLER Clarins 1992 0,8 21 Oriental Edible Chance Eau 25 CHANEL Chanel 2010 0,8 24 Floral Fruity Tendre 26 Tiffany & Co TIFFANY & CO Coty 2017 0,7 NEW Chypre Floral Because It’s 27 EMPORIO ARMANI L’Oréal 2017 0,7 NEW Floral Fruity You Chance Eau 28 CHANEL Chanel 2007 0,7 29 Citrus Floral Fraîche 29 The One DOLCE & GABBANA Shiseido 2006 0,7 45 Floral Woody 30 Joop! Le Bain JOOP! Coty 1989 0,6 27 Floriental Powdery 5 P er fu me you r w or ld TOP 30 IN TOP 30 OUT N°9 N°14 N°26 N°32 N°33 N°37 Gabrielle Scandal Tiffany & Co For Her Armani Code Classique CHANEL JEAN PAUL GAULTIER TIFFANY & CO Narciso RODRIGUEZ GIORGIO ARMANI JEAN PAUL 2016: 30th 2016: 26th GAULTIER 2016: 28th N°27 N°29 N°84 N°39 Because It’s You The One Be Delicious Chanel N°5 L’Eau EMPORIO ARMANI DOLCE & GABBANA DKNY CHANEL 2016: 45th 2016: 25th 2016: 23rd 6 P er fu me you r w or ld OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES Floriental 17,8% Floral 54,6% OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES Chypre 13,7% 25% 24% 23% Oriental 7,7% Citrus 7% 6,3% 5% 5% 5% 5% 7 P er fu me you r w or ld TOP 30 GROUPS L'Oréal 24,6% Coty 32,8% Chanel 19,4% Shiseido 4,6% Puig 4,9% LVMH Clarins 6,0% 7,7% 8 P er fu me you r w or ld TOP 5 WOMEN 2016 2016 2016 N°1 N°2 N°3 La Vie Est Belle Coco Mademoiselle Alien LANCÔME CHANEL MUGLER 22 million euros 16,4 million euros 14,4 million euros (+2,9% vs 2016) (-6,5% vs 2016) (-5,8% vs 2016) 2016 2016 N°4 N°5 Trésor Chanel N°5 LANCÔME CHANEL 14,4 million euros 13,7 million euros (+2,3% vs 2016) (-8% vs 2016) 9 P er fu me you r w or ld N°1 La Vie Est Belle LANCÔME FLORIENTAL WOODY Orange Blackcurrant Pear Orris Jasmine Orange Blossom Vanilla Tonka Bean Patchouli Launched in 2012 10 P er fu me you r w or ld N°2 Coco Mademoiselle CHANEL CHYPRE FRUITY Orange Mandarin Bergamot Rose Jasmine Vanilla Patchouli White Musk Launched in 2001 11 P er fu me you r w or ld N°3 Alien MUGLER FLORAL WOODY Almond Jasmine Orange Blossom Vanilla Heliotrope Sandalwood Launched in 2005 12 P er fu me you r w or ld N°4 Trésor LANCÔME FLORAL FRUITY Bergamot Rose Violet Jasmine Peach Amber Vanilla Sandalwood Launched in 1990 13 P er fu me you r w or ld N°5 Chanel N°5 CHANEL FLORAL ALDEHYDIC Bergamot Aldehydic Notes Rose Orris Jasmine Neroli Vetiver Sandalwood Oak Moss Launched in 1986 14 FINE P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 1 Boss Bottled HUGO BOSS Coty 1998 6,7 1 Woody Fruity 2 Cool Water DAVIDOFF Coty 1988 3,9 2 Fougere Woody 3 Sauvage CHRISTIAN DIOR LVMH 2015 3,2 6 Fougere Aromatic 4 1 Million PACO RABANNE Puig 2008 3,2 3 Woody Oriental 5 Le Mâle JEAN PAUL GAULTIER Coty 1995 2,9 4 Fougere Ambery 6 Bleu CHANEL Chanel 2010 2,8 7 Woody Aromatic 7 Joop! JOOP! Coty 1989 2,6 8 Fougere Oriental 8 Boss The Scent HUGO BOSS Coty 2015 2,5 5 Woody Fruity 9 Hugo HUGO BOSS Coty 1995 2,2 11 Fougere Fruity Terre 10 HERMÈS Hermès 2006 2,1 12 Woody Spicy D’Hermès 11 Armani Code ARMANI L’Oréal 2004 2,1 9 Woody Oriental 12 Sun Men JIL SANDER Coty 2002 2,0 10 Aromatic Spicy Allure Homme 13 CHANEL Chanel 2004 1,8 14 Woody Citrus Sport Stronger With 14 EMPORIO ARMANI L’Oréal 2017 1,6 NEW Fougere Woody You 15 Invictus PACO RABBANE Puig 2013 1,5 13 Woody Marine 16 P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 16 Acqua Di Gio ARMANI L’Oréal 1996 1,3 15 Citrus Marine 17 Fahrenheit CHRISTIAN DIOR LVMH 1988 1,1 16 Floral Woody 18 Wow! JOOP! Coty 2017 1,0 NEW Oriental Fougere 19 Only The Brave DIESEL L’Oréal 2009 1,0 17 Fougere Ambery 20 Lui EMPORIO ARMANI L’Oréal 1998 0,9 21 Citrus Aromatic 21 Jump JOOP! Coty 2005 0,8 24 Aromatic Fougere 22 Pure XS PACO RABANNE Puig 2017 0,7 NEW Oriental Aromatic 23 L’Eau D’Issey ISSEY MIYAKE Shiseido 1994 0,7 22 Citrus Aqueous 24 Joop! Go JOOP! Coty 2006 0,7 23 Woody Aromatic Boss Bottled 25 HUGO BOSS Coty 2016 0,7 19 Aromatic Fougere Unlimited 26 Allure Homme CHANEL Chanel 1998 0,7 26 Woody Oriental 27 Aventus CREED Creed 2010 0,7 32 Woody Fruity Boss Bottled 28 HUGO BOSS Coty 2017 0,6 NEW Oriental Spicy Tonic 29 The One DOLCE & GABBANA Shiseido 2008 0,6 27 Woody Ambery 30 Eros VERSACE Shiseido 2012 0,6 42 Aromatic Fougere 17 P er fu me you r w or ld TOP 30 IN TOP 30 OUT N°14 N°18 N°22 N°32 N°33 N°34 Stronger With You Wow! Pure XS Armani Code Profumo Boss Orange Eternity EMPORIO ARMANI JOOP! PACO RABANNE GIORGIO ARMANI HUGO BOSS CALVIN KLEIN 2016: 18th 2016: 25th 2016: 29th N°27 N°28 N°30 N°44 N°49 N°59 Aventus Boss Bottled Tonic Eros Wanted L’Homme 1 Million Privé CREED HUGO BOSS VERSACE AZZARO PRADA PACO RABANNE 2016: 32nd 2016: 42nd 2016: 20th 2016: 28th 2016: 59th 18 P er fu me you r w or ld OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES Fougere 32,7% Woody 47,7% OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES 25% 23% Aromatic 7,7% 16% 12% Citrus 5,5% 9% 7% 6% Floral Oriental 3% 2,1% 4,3% 19 P er fu me you r w or ld TOP 30 GROUPS L'Oréal 13,0% 17% 10% Puig 10,2% 10% Coty 50,0% 10% Chanel 10,0% 7% 40% 3% 3% LVMH 8,1% Hermès Creed Shiseido 3,9% 1,3% 3,6% 20 P er fu me you r w or ld TOP 5 MEN 2016 2016 2016 N°1 N°2 N°3 Boss Bottled Cool Water Sauvage HUGO BOSS DAVIDOFF CHRISTIAN DIOR 27,8 million euros 16 million euros 13,4 million euros (+4,9% vs 2016) (-2,7% vs 2016) (+10,4% vs 2016) 2016 2016 N°4 N°5 1 Million Le Mâle PACO RABANNE JEAN PAUL GAULTIER 13,4 million euros 12 million euros (+2,2% vs 2016) (-4,7% vs 2016) 21 P er fu me you r w or ld N°1 Boss Bottled HUGO BOSS WOODY FRUITY Apple Bergamot Cinnamon Geranium Vanilla Vetiver Cedarwood Sandalwood Launched in 1998 22 P er fu me you r w or ld N°2 Cool Water DAVIDOFF FOUGERE WOODY Mint Coriander Lavender Marine Notes Geranium Amber Oak Moss Cedarwood Launched in 1988 23 P er fu me you r w or ld N°3 Sauvage CHRISTIAN DIOR FOUGERE AROMATIC Bergamot Pink Pepper Pepper Elemi Lavender Geranium Vetiver Patchouli Cedarwood Launched in 2015 24 P er fu me you r w or ld N°4 1 Million PACO RABANNE WOODY ORIENTAL Mandarin Grapefruit Mint Cinnamon Rose Vanilla Amber Tonka Bean Patchouli Launched in 2008 25 P er fu me you r w or ld N°5 Le Mâle JEAN PAUL GAULTIER FOUGERE AMBERY Bergamot Peppermint Lavender Cinnamon Amber Vanilla Tonka Bean Cedarwood Launched in 1995 26 P er fu me you r w or ld Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com.
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    Perfumery in Ancient Greek and Roman Societies erfumery dates back at least 5,000 years, with origins Pin ancient Mesopotamia, Egypt, and Indus Valley culture. The techniques were further refined in the Bronze Age Mediterranean: Minoan records detail oil deliveries for perfumers while Mycenaean tablets also mention perfume manufacture. Later Greek and Roman sources are more specific about perfumes, though the terminology can be somewhat confusing, if not contradictory. Theophrastos (ca. 270–285 BCE; On Odors), Pliny the Elder (23–79 CE; Natural History), and Dioskourides (ca. 40–90 CE; On Medical Material) all covered the subject, in some capacity. Archaeology reveals further evidence, and both religious and funerary contexts can be rich in perfume bottles. The perfume workshop at Pyrgos on Cyprus, excavated in 2003, is among the oldest, dating to ca. 1850 BCE. —Text by Benton Kidd Curator of Ancient Art I. Uses All evidence indicates that perfumery was a thriving industry in antiquity, and one integral to many aspects of ancient culture. Purchases and donations of perfumes for religious sanctuaries were not uncommon, and literary references imply that temples were kept fragrant to placate the gods. Perfumed oils and tree saps, such as myrrh and balsam, could also burn like incense. A temple to Athena at Elis, near Olympia, was said to have had saffron mixed into its wall plaster, and thus the temple’s interior was still fragrant 500 years later. In addition to fragrance, some perfumes also had medicinal properties, such as the celebrated “Balm of Gilead,” a balsam that ostensibly remedied a multitude of ailments and even functioned as an abortifacient.
  • O Perfume: Análise Da Sua Linguagem Publicitária

    O Perfume: Análise Da Sua Linguagem Publicitária

    1 INSTITUTO POLITÉCNICO DE LISBOA ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL Mestrado em Publicidade e Marketing O Perfume: Análise da sua Linguagem Publicitária Discente: Carla Rodrigues, n.º 5420 Orientadora: Prof.ª Carla Medeiros Data de Entrega: 31 / 10 / 2011 2 ÍNDICE ÍNDICE DE ANEXOS ............................................................................................... 3 INTRODUÇÃO ........................................................................................................ 5 1. QUADRO TEÓRICO ......................................................................................... 8 1.1. Breve História e Evolução da Publicidade ..................................................... 8 Revolução Industrial ......................................................................................... 9 A Publicidade na Actualidade ..........................................................................11 Publicidade em Portugal ..................................................................................13 1.2. A Categoria Género na Publicidade .............................................................16 A Identidade Feminina e as Relações de Género na Publicidade ....................18 A Representação Masculina na Publicidade ....................................................20 1.3 A Publicidade a Perfumes .............................................................................22 Despertar o Desejo através dos Sentidos ........................................................22 A Importância da Imagem em
  • Sample Presentation

    Sample Presentation

    Sample Presentation This is a sample I have written up for your presentation project. It’s written in note-taking format and would probably not be read out verbatim to your audience, but it contains all the relevant information the speaker wants to convey. When you present, start with your thesis, i.e. whether or not the commercial is effective and why. Then you may proceed as you like; however, I would suggest starting by explaining the content—a summary of the commercial, if you will—before giving your analysis. This commercial analysis is very rhetoric-heavy since there’s a lot to work with in the song. Your commercials may be more sparing on their words. Remember to always pay attention to the content of the language, no matter how much or little there is. I have explored the product, effectiveness, content (who it’s depicting, what we see and hear), as well as audience, purpose, persuasive rhetoric, and persuasive images. Your presentation should probably encompass all of these things, but you may, of course, add to the list of things you explore. Commercial: http://www.youtube.com/watch?v=Uk5BR9YR6tc Keira Knightley – Chanel Coco Mademoiselle Product: Perfume ad (Chanel) – Coco Mademoiselle is one of their perfumes Effectiveness: This commercial is effective in creating a positive association with Chanel’s CM Perfume. Through the use of a famous love song and its arrangement of beautiful and compelling images, it conveys an impression of romance, beauty, elegance, and fun, associations which are good for an expensive perfume to send to an audience.