The ARTS…Now More Than Ever The Arts Community is struggling. The Covid 19 PANDEMIC of the past year has devastated the live performance landscape, the primary source of the arts community’s earned revenue. They need our help…now more than ever.
They need money, and we at Classical California KDFC and KUSC encourage you to support your local arts organizations in any way possible. They also need their stories told…to remain relevant and top of mind. That’s where we come in. However, as a non-profit with deep connections to the arts community we have also seen our revenues decimated, and we need corporate support to execute our mission as well.
CLASSICAL CALIFORNIA of the USC Radio Group Classical California’s KDFC (San Francisco and Northern California) and KUSC (Los Angeles and Southern California) have over TWO (2) Million Monthly listeners across 11 FM signals and Digital Streaming Channels. In “normal” times we tell the stories, showcase and promote hundreds of Arts Organizations across California with our unparalleled broadcast, digital, editorial and experiential assets and reach. Over the past year these efforts have only increased. Classical California’s “At Home…” on-air and on-demand series with the likes of Gustavo Dudamel and Yuja Wang showed how the luminaries of the Arts Community were sheltering in place, with “Play On California” now in its 11th Month as a daily, one-hour feature on both KDFC and KUSC that shines a spotlight on our great California musicians and Arts organizations.
The Classical California Corporate Patrons Program
Will you help Classical California’s KDFC and KUSC continue to support the ARTS Community with original broadcast and digital programming that tells their stories, keeps them relevant and positions them for both survival and success when the stage, museum and concert halls light up again?
Become a Classical California Corporate Patron! Classical California Corporate Patrons Program
Level I ▪ Provides your company with weekly :15-second recorded recognition messages for one year – on all FM/Digital/Streaming Channels ▪ 100x total recognition messages: 50x on Classical KDFC, 50x on Classical KUSC ▪ If desired, recognition messages can be focused in either major market (Northern California or Southern California) exclusively ▪ Recognition can be used for company branding purposes or granted to a California based non-profit arts organization ▪ Company logo and link for one year on dedicated Arts Patron Program web pages at kdfc.com and kusc.org ▪ $5,400 Investment ▪ Payable in one lump-sum or billed in twelve monthly installments of $450 net per month Level II ▪ Provides your company with weekly :15-second recorded recognition messages for one year – on all FM/Digital/Streaming Channels ▪ 200x total recognition messages: 100x on Classical KDFC, 100x on Classical KUSC ▪ If desired, recognition messages can be focused in either major market (Northern California or Southern California) exclusively ▪ Recognition can be used for company branding purposes or granted to a California based non-profit arts organization ▪ Company logo and link for one year on dedicated Arts Patron Program web pages at kdfc.com and kusc.org ▪ Quarterly integration into 8x email newsletters (4x on Classical KDFC, 4x Classical KUSC) – 40-word text, 500x500 image/link ▪ $12,000 Investment ▪ Payable in one lump-sum or billed in twelve monthly installments of $1,000 net per month
Level III ▪ Provides weekly :15-second recorded recognition messages for one year –on all FM/Digital/Streaming Channels ▪ 300x total recognition messages: 150x on Classical KDFC, 150x on Classical KUSC ▪ If desired, recognition messages can be focused in either major market (Northern California or Southern California) exclusively ▪ Recognition can be used for company branding purposes or granted to a California based non-profit arts organization ▪ Company logo and link for one year on dedicated Arts Patron Program web pages at kdfc.com and kusc.org ▪ Quarterly integration into 12x email newsletters (6x on Classical KDFC, 6x Classical KUSC) – 40-word text, 500x500 image/link ▪ $16,800 Investment ▪ Payable in one lump-sum or billed in twelve monthly installments of $1,400 net per month Classical California of the USC Radio Group ORGANIZATION • 80%+ Listener supported, classical public radio. • The largest classical music radio stations in the U.S. and a broadcast service of the University of Southern California, with offices in Los Angeles and San Francisco
BRANDS • Classical KUSC – established in 1946 in Los Angeles at USC as a student operated radio station, becoming Classical KUSC in 1973 • Classical KDFC – established in 1948 in San Francisco as the Bay Area’s first Classical Music station, in 2011 the core staff of KDFC was hired by the University of Southern California to create a new non-profit, listener-supported classical service for Northern California • Classical Kids – coming soon!
MISSION • We make a positive impact on individuals and communities by championing the power of classical music
REACH • 11 FM signals with listeners in 20 of California’s 58 counties, coverage of the 7 largest counties and 4 largest cities • Digital/Streaming channels via desktops, mobile/smartphones, smart speakers, tablets, wearables, and laptops • 18,000 annual attendees and 27.5 million media impressions as part of Kids Discovery Days events
IMPACT • 2,040,700 monthly listeners on FM channels • 375,723 monthly unique streaming listeners via digital channels • 1,415,700 monthly page views on websites