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KUSC 2018 Annual Report (PDF)

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KUSC 2018 Annual Report (PDF) Mission To make classical music and the arts a more important part of more people’s lives. KUSC accomplishes this by presenting high quality classical music programming, and by producing and presenting programming that features the arts and culture of Southern California. KUSC supports the goal of the University of Southern California to position USC as a vibrant cultural enterprise in downtown Los Angeles. 2 Table of Contents 2 Classical KUSC Mission 3 Classical KUSC Table of Contents 4-5 Letter from USC Radio President, Judy McAlpine 12-13 KUSC Community Engagement 6 KUSC Content 14 KUSC Underwriting 7 KUSC Live Content 15 KUSC Engineering 8-9 KUSC Special Content 16-17 USC Radio Group Board of 10 KUSC Comment Spot Councilors 11 KUSC Digital 18-19 KUSC Development/Tours 20-21 Leadership Circle/ Legacy Society 22 Team KUSC 23 KUSC Supports the Arts 24-25 KUSC Revenue and Expenses 26 Photos from Discovery Day and Playground Pop-ups 27 KUSC Coverage Map 3 USC Radio Group President, Judy McAlpine I am delighted to -- in particular. Strong leadership by my join the USC Radio predecessor Brenda Barnes, a committed, Group and to be talented team and a remarkable community- settling into a new -YOU--have all created a strong service that job and a new is respected and admired across the country. community. It’s been great to get to know It is such a pleasure to be immersed in KUSC my new team, meet several of the local lead- and to see the achievements of the past ers of arts organizations and hear from many year. In a time of transition, the interim lead- of you, our loyal KUSC supporters. ership team kept everything on track and as Let me start with a little background about a result, it has been a very successful year for my journey here. I have spent my career in KUSC. Our radio audiences remain strong public service media. My professional work and we are growing our audience on digital has included journalism, entertainment/arts platforms through our music stream, our programming and my passion--classical app, our website and social media. music. I’ve been both a content producer We expanded our reach into the community and a senior manager, overseeing broadcast with another wonderful “Kids Discovery Day” and digital expansions and the business at the Natural History Museum where strategies needed to succeed. My career has children were able to see live music perfor- taken me to many places, first in Canada at mances from organizations like the LA Opera Canadian Broadcasting and then in the U.S. or the Street Symphony as well as have fun at American Public Media. at the Instrument Petting Zoo. We are Alongside my professional media life, classi- adding another Discovery Day at the Bowers cal music has been a constant, active thread Museum with the Philharmonic Society of including piano performance and pedagogy Orange County this coming year to connect as well as a specialty in early childhood music music to even more kids in our community. education. This year, we also launched a new initiative-- My work with American Public Media con- Playground Pop-Ups. Through this program, nected me with many U.S. public radio we were able to bring live music and stations and I have long admired the many musicians to schoolchildren in Los Angeles accomplishments of this organization-- KUSC schoolyards and we have plans for more this coming year. 4 This is all in large part your achievement Thank you for all you have done to build as well. Thanks to your support as our community through your support of listeners and members, KUSC continues KUSC. As we look to the future, I to offer great musical experiences to welcome your insights and feedback. people throughout Southern California. I believe strongly that access to high quality music matters at all stages of our lives. When I read comments from listeners, it is clear that people of all ages care about it, are moved by it and find solace and joy from it. Our KUSC team is thinking very actively about making sure we are creating points of connection for younger people who may never turn on a radio or who may never encounter classical music in an era of diminishing music programs in schools. We’re living in a time of profound social, demographic, political and technological change. Great music has the power to speak to people in ways that words cannot, to build bridges through shared cultural experience. That matters now more than ever. Thank you for all you have done to build our community through your support of KUSC. As we look to the future, I welcome your insights and feedback. Matt Miles, Judy McAlpine and Brian Lauritzen 5 Content It’s been another eventful year for KUSC. The Request Show was expanded to three-hours from noon to 3 p.m. with Dianne Nicolini. In the Fall, John Van Driel began hosting 6-8 a.m. weekdays and Jennifer Miller was added to our part-time roster hosting overnights on Satur- days and Sundays. We had a few new online initiatives which included Music for Movie Pic- tures by Time Grieving celebrating film scores and their composers. Another was Open Ears which highlight composer and musicians who have been forgotten or overlooked for one reason or another through the fog of time. Weekly Programming The Request Show: you make requests and Dianne Nicolini plays them every weekday from Holiday noon to 3p.m. Broadcasts Soul Music: Brian Lauritzen hosts a program of serene choral and instrumental works spanning KUSC celebrated the a millennium, from Gregorian chant through sounds of the season music of today. with holiday specials throughout December. A Musical Offering: from the brilliance of Monteverdi to the mastery of J.S. Bach, this Chanukkah Lights with Jim Svejda, our program brings you the soundtrack for an easy annual Chanukkah program, featuring The Sunday morning; hosted by Alan Chapman. Chanukkah Story with Leonard Nimoy and the Western Wind vocal ensemble, and Handel's The Opera Show: presenting the greatest Judas Maccabeus conducted by Sir Charles recordings of the most enduring operatic Mackerras. masterpieces in their entirety; hosted by Duff Murphy. A Festival of Nine Lessons and Carols, KUSC's traditional live broadcast of the Arts Alive (Out and About): A new arts beloved 30-voice King's College Choir initiative each Monday and Friday covering performing their legendary annual service of Southern California. music and Biblical readings at Cambridge University. The Record Shelf: featuring reviews of classical recordings, highlights of renowned classical Los Angeles Master Chorale: A Festival of artists and guides to the best readily available Carols, songs of the season performed by one of recordings; hosted by Jim Svejda. the world's great choruses in traditional and dynamic new arrangements. Modern Times: exploring great musical works from the last hundred years; hosted by Alan KUSC’s New Year’s Eve Bash, this 7-hour Chapman. program is our yearly exercise in mirth and At The Beach: Rich Capparela hosts the Friday mayhem hosted by, who else, Jim Svejda. show from his home studio near the sparkling Pacific Ocean and helps listeners get into a weekend state of mind. 6 Live Content Live Broadcast Specials SoCal Sunday Night LA Opera On-Air: Live Season-opening Broadcast— Every Sunday evening at 7p.m., KUSC broad- Saturday, September 9, 2017 casts great concerts from a rotating cast of Southern California's finest orchestras and Duff Murphy and Brian Lauritzen co-hosted ensembles. We bring you the dynamic Los a live broadcast of LA Opera’s season- Angeles Philharmonic from Disney Hall and opener from the Dorothy Chandler Pavilion- from the Hollywood Bowl; take you to Costa Bizet’s Carmen. Mesa to hear the Pacific Symphony; put you front and center with the LA Master Opera on KUSC Chorale; and soak up the sounds of the Los Angeles Chamber Orchestra. Twenty-three broadcasts from The Metro- politan Opera. The operas aired from December 2017 to May 2018. KUSC Kid’s Discovery Day Five productions of LA Opera On Air—from LIVE Broadcast May 13, 2018 to June 10, 2018 and were Sunday, April 8, 2018 hosted by Duff Murphy. For four hours, Brian Lauritzen, and John Van Driel hosted a live broadcast from the Pacific Symphony Live Dueling Dinos hall during KUSC’s first ever Saturday, February 24, 2018 Kids Discovery Day. They played music perfect for little listeners and interviewed Rich Capparela hosts a live broadcast from young musicians and a range of music. the Renee and Henry Segerstrom Concert Hall of the Pacific Symphony and the Pacific Chorale performing Mozart’s “Magic Flute under the direction of Carl St. Clair. Los Angeles Philharmonic Live Season-opening Broadcast Friday, September 26, 2017 Brian Lauritzen and Alan Chapman co-host the opening program of the Los Angeles Phil - harmonic’s 2017-18 season from Walt Disney Concert Hall: An all Mozart program LACO Trio at KUSC Discovery Day at the featuring pianists Yuga Wang and Jean-Ives Los Angeles Natural History Museum Thibaudet conducted by Gustavo Dudamel. 7 Special Content Listeners value music programming that entertains and enlightens them, and our on-air promotions are one way we engage listeners, have a little fun and maybe even reveal a different side of classical music. KUSC Love at KUSC’s Great Outdoors First Listen In March, we kicked off KUSC’s Great Out- In October, we doors week on the first day of spring—from welcomed fall by falling the Grand Canyon to the Alps, and from the in love with classical sea to the season of spring, we played music music all over again.
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